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Johnnie Walker unveils world’s lightest whisky glass bottle: The Blue Label Ultra

Johnnie Walker whisky

Johnnie Walker, the premier Scotch whisky brand, has launched a groundbreaking limited edition offering. The Johnnie Walker Blue Label Ultra is touted as the lightest 70cl Scotch whisky glass bottle ever produced by the brand and, based on their research, possibly the lightest in the world. This͏͏ striking͏͏ design͏͏ boldly͏͏ redefines͏͏ luxury,͏͏ embracing͏͏ a͏͏ daring͏͏ and͏͏ innovative͏͏ approach.

Five͏͏ years͏͏ ago,͏͏ Johnnie͏͏ Walker͏͏ embarked͏͏ on͏͏ a͏͏ clear͏͏ mission:͏͏ to͏͏ advance͏͏ the͏͏ spirits͏͏ industry.͏͏ Observing͏͏ a͏͏ shift͏͏ in͏͏ luxury͏͏ categories͏͏ towards͏͏ a͏͏ ‘delicate’͏͏ rather͏͏ than͏͏ ‘heavy’͏͏ aesthetic,͏͏ the͏͏ brand͏͏ decided͏͏ to͏͏ innovate͏͏ with͏͏ one͏͏ of͏͏ its͏͏ most͏͏ premium͏͏ whiskies.͏͏ Their͏͏ goal͏͏ was͏͏ to͏͏ challenge͏͏ the͏͏ limits͏͏ of͏͏ lightweight͏͏ glass,͏͏ all͏͏ in͏͏ the͏͏ pursuit͏͏ of͏͏ progress.

Revolutionary͏͏ Lightweight͏͏ Glass͏͏ Design:

Weighing͏͏ only͏͏ 180g͏͏ without͏͏ the͏͏ closure,͏͏ the͏͏ Johnnie͏͏ Walker͏͏ Blue͏͏ Label͏͏ Ultra͏͏ bottle͏͏ was͏͏ developed͏͏ using͏͏ a͏͏ test-and-learn͏͏ approach,͏͏ allowing͏͏ for͏͏ limitless͏͏ exploration͏͏ and͏͏ creativity͏͏ in͏͏ envisioning͏͏ the͏͏ future͏͏ of͏͏ lightweight͏͏ luxury͏͏ packaging.͏͏ Collaborating͏͏ with͏͏ external͏͏ glass͏͏ makers,͏͏ the͏͏ brand͏͏ reimagined͏͏ every͏͏ facet͏͏ of͏͏ the͏͏ bottle’s͏͏ design,͏͏ production,͏͏ and͏͏ transportation.͏͏ This͏͏ included͏͏ hand-blowing͏͏ the͏͏ glass͏͏ and͏͏ introducing͏͏ a͏͏ teardrop͏͏ shape,͏͏ which͏͏ uniquely͏͏ redefines͏͏ the͏͏ iconic͏͏ Johnnie͏͏ Walker͏͏ square͏͏ bottle͏͏ for͏͏ the͏͏ first͏͏ time.

Continue͏͏ Exploring:͏͏ Bacardi͏͏ unveils͏͏ ‘world’s͏͏ first’͏͏ hydrogen-fueled͏͏ glass͏͏ spirits͏͏ bottle

Johnnie Walker’s͏͏ Commitment͏͏ to͏͏ Sustainability͏͏ in͏͏ Packaging:

The͏͏ outcome͏͏ is͏͏ an͏͏ industry-first͏͏ that͏͏ not͏͏ only͏͏ embodies͏͏ exquisite͏͏ beauty͏͏ but͏͏ also͏͏ demonstrates͏͏ the͏͏ potential͏͏ of͏͏ lighter-weight,͏͏ lower-carbon͏͏ luxury͏͏ bottles͏͏ of͏͏ the͏͏ future.͏͏ As͏͏ part͏͏ of͏͏ the͏͏ Diageo͏͏ Spirit͏͏ of͏͏ Progress͏͏ action͏͏ plan,͏͏ Johnnie͏͏ Walker͏͏ is͏͏ committed͏͏ to͏͏ reducing͏͏ the͏͏ glass͏͏ weight͏͏ in͏͏ its͏͏ packaging,͏͏ aiming͏͏ to͏͏ decrease͏͏ the͏͏ carbon͏͏ emissions͏͏ linked͏͏ to͏͏ packaging͏͏ materials.

Although͏͏ the͏͏ technology͏͏ to͏͏ produce͏͏ bottles͏͏ of͏͏ this͏͏ weight͏͏ at͏͏ scale͏͏ is͏͏ not͏͏ yet͏͏ available,͏͏ the͏͏ insights͏͏ gained͏͏ by͏͏ Johnnie͏͏ Walker͏͏ are͏͏ already͏͏ being͏͏ implemented͏͏ in͏͏ lightweighting͏͏ initiatives͏͏ across͏͏ the͏͏ Diageo͏͏ portfolio.͏͏ Throughout͏͏ five͏͏ years͏͏ of͏͏ research,͏͏ the͏͏ brand͏͏ has͏͏ secured͏͏ a͏͏ UK͏͏ patent,͏͏ and͏͏ in͏͏ a͏͏ pioneering͏͏ move͏͏ for͏͏ Diageo,͏͏ it͏͏ will͏͏ offer͏͏ a͏͏ royalty-free͏͏ license͏͏ to͏͏ the͏͏ patent,͏͏ allowing͏͏ anyone͏͏ worldwide͏͏ to͏͏ benefit͏͏ from͏͏ these͏͏ innovations͏͏ and͏͏ contribute͏͏ to͏͏ further͏͏ industry͏͏ advancements.

Dr.͏͏ Emma͏͏ Walker,͏͏ the͏͏ Master͏͏ Blender͏͏ of͏͏ Johnnie͏͏ Walker,͏͏ has͏͏ crafted͏͏ a͏͏ unique͏͏ new͏͏ expression͏͏ of͏͏ Johnnie͏͏ Walker͏͏ Blue͏͏ Label͏͏ for͏͏ this͏͏ remarkable͏͏ bottle.͏͏ In͏͏ her͏͏ blending͏͏ process,͏͏ she͏͏ carefully͏͏ selected͏͏ liquids͏͏ from͏͏ prestigious͏͏ distilleries͏͏ such͏͏ as͏͏ Oban,͏͏ Brora,͏͏ and͏͏ Royal͏͏ Lochnagar,͏͏ alongside͏͏ a͏͏ range͏͏ of͏͏ ‘ghost͏͏ whiskies’͏͏ from͏͏ distilleries͏͏ that͏͏ are͏͏ no͏͏ longer͏͏ in͏͏ operation.

Exclusive͏͏ Release:͏͏ Only͏͏ 888͏͏ Bottles͏͏ Available

To͏͏ commemorate͏͏ this͏͏ technological͏͏ innovation,͏͏ only͏͏ 888͏͏ bottles͏͏ will͏͏ be͏͏ produced.͏͏ A͏͏ select͏͏ quantity͏͏ of͏͏ these͏͏ limited-edition͏͏ bottles͏͏ will͏͏ be͏͏ available͏͏ for͏͏ purchase͏͏ in͏͏ 2025͏͏ in͏͏ chosen͏͏ markets͏͏ around͏͏ the͏͏ globe,͏͏ with͏͏ a͏͏ recommended͏͏ retail͏͏ price͏͏ of͏͏ £1,000.

The͏͏ bottle͏͏ was͏͏ unveiled͏͏ at͏͏ the͏͏ London͏͏ Design͏͏ Festival͏͏ on͏͏ Saturday,͏͏ 14th͏͏ September.͏͏ As͏͏ a͏͏ Major͏͏ Partner͏͏ of͏͏ the͏͏ festival,͏͏ Johnnie͏͏ Walker͏͏ collaborated͏͏ with͏͏ designers͏͏ Marshmallow͏͏ Laser͏͏ Feast͏͏ to͏͏ create͏͏ a͏͏ Landmark͏͏ Project͏͏ installation͏͏ at͏͏ the͏͏ Old͏͏ Selfridges͏͏ Hotel͏͏ in͏͏ Marylebone,͏͏ celebrating͏͏ the͏͏ design͏͏ features͏͏ of͏͏ Johnnie͏͏ Walker͏͏ Blue͏͏ Label͏͏ Ultra.

Jennifer͏͏ English,͏͏ Johnnie͏͏ Walker’s͏͏ Global͏͏ Brand͏͏ Director,͏͏ stated,͏͏ “Johnnie͏͏ Walker͏͏ Blue͏͏ Label͏͏ Ultra͏͏ represents͏͏ a͏͏ significant͏͏ advancement͏͏ for͏͏ Johnnie͏͏ Walker,͏͏ Diageo,͏͏ and͏͏ the͏͏ industry͏͏ as͏͏ a͏͏ whole.͏͏ When͏͏ we͏͏ embarked͏͏ on͏͏ this͏͏ journey͏͏ to͏͏ redefine͏͏ luxury,͏͏ we͏͏ were͏͏ uncertain͏͏ about͏͏ what͏͏ we͏͏ could͏͏ achieve,͏͏ and͏͏ the͏͏ outcome͏͏ is͏͏ a͏͏ remarkable͏͏ achievement͏͏ that͏͏ many͏͏ thought͏͏ impossible.”

This͏͏ new͏͏ lightweight͏͏ bottle͏͏ is͏͏ not͏͏ only͏͏ a͏͏ stunning͏͏ piece͏͏ of͏͏ craftsmanship͏͏ but͏͏ also͏͏ showcases͏͏ the͏͏ potential͏͏ of͏͏ lightweight͏͏ glass.͏͏ We͏͏ will͏͏ keep͏͏ applying͏͏ these͏͏ insights͏͏ across͏͏ our͏͏ portfolio,͏͏ making͏͏ further͏͏ progressive͏͏ advancements͏͏ as͏͏ we͏͏ envision͏͏ the͏͏ future͏͏ of͏͏ Scotch.

Jeremy͏͏ Lindley,͏͏ Global͏͏ Design͏͏ Director͏͏ at͏͏ Diageo͏͏ and͏͏ leader͏͏ of͏͏ the͏͏ design͏͏ project,͏͏ remarked,͏͏ “Johnnie͏͏ Walker͏͏ Blue͏͏ Label͏͏ Ultra͏͏ emerged͏͏ from͏͏ a͏͏ brainstorming͏͏ session͏͏ focused͏͏ on͏͏ the͏͏ future͏͏ of͏͏ luxury.͏͏ Observing͏͏ other͏͏ sectors,͏͏ like͏͏ eyewear͏͏ and͏͏ high-performance͏͏ cycling,͏͏ shifting͏͏ towards͏͏ lightweight͏͏ designs,͏͏ we͏͏ wondered͏͏ if͏͏ luxury͏͏ spirits͏͏ could͏͏ embrace͏͏ the͏͏ same͏͏ approach.”

“We͏͏ shared͏͏ our͏͏ vision͏͏ with͏͏ a͏͏ team͏͏ of͏͏ skilled͏͏ glassmakers,͏͏ and͏͏ over͏͏ a͏͏ five-year͏͏ test-and-learn͏͏ process,͏͏ we͏͏ gradually͏͏ learned͏͏ how͏͏ to͏͏ craft͏͏ elegant,͏͏ lightweight͏͏ glass.͏͏ The͏͏ technical͏͏ challenges͏͏ associated͏͏ with͏͏ lightweighting͏͏ prompted͏͏ us͏͏ to͏͏ adopt͏͏ various͏͏ design͏͏ and͏͏ production͏͏ specifications͏͏ that͏͏ we͏͏ hadn’t͏͏ anticipated͏͏ at͏͏ the͏͏ outset.͏͏ This͏͏ included͏͏ the͏͏ necessity͏͏ of͏͏ a͏͏ teardrop͏͏ shape,͏͏ which͏͏ we͏͏ designed͏͏ to͏͏ still͏͏ reflect͏͏ the͏͏ iconic͏͏ square͏͏ form͏͏ of͏͏ Johnnie͏͏ Walker͏͏ bottles,͏͏ as͏͏ well͏͏ as͏͏ the͏͏ introduction͏͏ of͏͏ a͏͏ protective͏͏ cage͏͏ for͏͏ a͏͏ round͏͏ base͏͏ and͏͏ the͏͏ handcrafted͏͏ filling͏͏ of͏͏ each͏͏ bottle͏͏ to͏͏ prevent͏͏ damage͏͏ during͏͏ production.”

“Instead͏͏ of͏͏ keeping͏͏ this͏͏ new͏͏ knowledge͏͏ to͏͏ ourselves,͏͏ we͏͏ are͏͏ thrilled͏͏ to͏͏ offer͏͏ a͏͏ royalty-free͏͏ license͏͏ for͏͏ our͏͏ UK͏͏ patent͏͏ to͏͏ the͏͏ world.͏͏ We͏͏ aspire͏͏ for͏͏ our͏͏ findings͏͏ to͏͏ positively͏͏ influence͏͏ the͏͏ broader͏͏ industry͏͏ and͏͏ pave͏͏ the͏͏ way͏͏ for͏͏ innovative,͏͏ lighter,͏͏ and͏͏ lower-carbon͏͏ packaging͏͏ alternatives.”

Continue͏͏ Exploring:͏͏ Indian͏͏ whisky market͏͏ booms͏͏ as͏͏ consumers͏͏ shift͏͏ towards͏͏ premiumisation

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Furniture rental startup RentoMojo set to file for IPO in the next 18 months

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RentoMojo

Online furniture rental startup RentoMojo is preparing to file for an IPO within the next 18 months,͏͏ as͏͏ stated͏͏ by͏͏ its͏͏ founder͏͏ and͏͏ CEO,͏͏ Geetansh Bamania.

Achieving͏͏ Profitability͏͏ Amid͏͏ Industry͏͏ Challenges:

According͏͏ to͏͏ an͏͏ ET͏͏ report,͏͏ RentoMojo͏͏ achieved͏͏ profitability͏͏ in͏͏ FY23,͏͏ distinguishing͏͏ itself͏͏ in͏͏ an͏͏ industry͏͏ where͏͏ many͏͏ competitors͏͏ have͏͏ faced͏͏ challenges͏͏ with͏͏ sustainable͏͏ unit͏͏ economics.

“When͏͏ Covid͏͏ began͏͏ in͏͏ March͏͏ 2020,͏͏ we͏͏ expected͏͏ to͏͏ achieve͏͏ profitability͏͏ by͏͏ October͏͏ that͏͏ year.͏͏ However,͏͏ the͏͏ situation͏͏ delayed͏͏ our͏͏ plans,͏͏ and͏͏ by͏͏ December,͏͏ we͏͏ found͏͏ ourselves͏͏ facing͏͏ a͏͏ cash͏͏ runway͏͏ of͏͏ only͏͏ 15-20͏͏ days.͏͏ At͏͏ that͏͏ point,͏͏ we͏͏ had͏͏ to͏͏ implement͏͏ layoffs,͏͏ but͏͏ prior͏͏ to͏͏ that,͏͏ we͏͏ managed͏͏ the͏͏ crisis͏͏ by͏͏ reducing͏͏ salaries͏͏ for͏͏ senior͏͏ management͏͏ and͏͏ mid-level͏͏ employees,”͏͏ he͏͏ told͏͏ ET.

Continue͏͏ Exploring:͏͏ Furniture retailer͏͏ Pepperfry͏͏ puts͏͏ IPO plans͏͏ on͏͏ hold,͏͏ shifts͏͏ focus͏͏ to͏͏ growth͏͏ revival͏͏ strategy

It’s͏͏ important͏͏ to͏͏ highlight͏͏ that͏͏ in͏͏ early͏͏ 2020,͏͏ as͏͏ profitability͏͏ seemed͏͏ achievable,͏͏ the͏͏ pandemic͏͏ presented͏͏ several͏͏ challenges͏͏ for͏͏ RentoMojo,͏͏ prompting͏͏ the͏͏ company͏͏ to͏͏ make͏͏ necessary͏͏ adjustments͏͏ before͏͏ ultimately͏͏ reaching͏͏ profitability.͏͏ Bamania͏͏ noted͏͏ that͏͏ this͏͏ period͏͏ fostered͏͏ a͏͏ mindset͏͏ focused͏͏ on͏͏ sustainable͏͏ growth͏͏ for͏͏ the͏͏ business.

“Before͏͏ Covid,͏͏ the͏͏ ecosystem͏͏ was͏͏ such͏͏ that͏͏ whenever͏͏ we͏͏ faced͏͏ pressure,͏͏ we͏͏ sought͏͏ the͏͏ next͏͏ round͏͏ of͏͏ capital.͏͏ This͏͏ time,͏͏ when͏͏ we͏͏ found͏͏ ourselves͏͏ cornered,͏͏ we͏͏ realised͏͏ we͏͏ had͏͏ to͏͏ address͏͏ the͏͏ problem͏͏ independently͏͏ without͏͏ relying͏͏ on͏͏ external͏͏ funding.͏͏ That͏͏ was͏͏ a͏͏ pivotal͏͏ moment͏͏ for͏͏ us,͏͏ as͏͏ we͏͏ began͏͏ scrutinising͏͏ all͏͏ costs͏͏ and͏͏ overheads͏͏ to͏͏ eliminate͏͏ excess͏͏ while͏͏ still͏͏ being͏͏ able͏͏ to͏͏ service͏͏ our͏͏ customers͏͏ and͏͏ grow,”͏͏ he͏͏ added.

Founded͏͏ in͏͏ 2014͏͏ by͏͏ Bamania,͏͏ Achal͏͏ Mittal,͏͏ Ajay͏͏ Nain,͏͏ and͏͏ Gautam͏͏ Adukia,͏͏ RentoMojo͏͏ offers͏͏ leasing͏͏ of͏͏ consumer͏͏ appliances,͏͏ furniture,͏͏ and͏͏ other͏͏ furnishing͏͏ products͏͏ through͏͏ its͏͏ app͏͏ and͏͏ website.

The͏͏ Bengaluru-based͏͏ startup͏͏ asserts͏͏ that͏͏ it͏͏ operates͏͏ in͏͏ 16͏͏ cities͏͏ and͏͏ has͏͏ served͏͏ nearly͏͏ 4.5͏͏ lakh͏͏ customers͏͏ since͏͏ its͏͏ inception.͏͏ It͏͏ also͏͏ reports͏͏ profitability͏͏ for͏͏ the͏͏ last͏͏ 10͏͏ quarters.͏͏ RentoMojo͏͏ competes͏͏ with͏͏ companies͏͏ like͏͏ Fabrento,͏͏ Rentickle,͏͏ Furlenco,͏͏ and͏͏ Cityfurnish.

Financial͏͏ Highlights:

According͏͏ to͏͏ Bamania,͏͏ RentoMojo͏͏ is͏͏ estimated͏͏ to͏͏ have͏͏ closed͏͏ FY24͏͏ with͏͏ INR͏͏ 200͏͏ crore͏͏ in͏͏ revenue͏͏ and͏͏ a͏͏ profit͏͏ after͏͏ tax͏͏ of͏͏ INR͏͏ 22͏͏ crore.͏͏ In͏͏ FY23,͏͏ the͏͏ company͏͏ reported͏͏ a͏͏ net͏͏ profit͏͏ of͏͏ INR͏͏ 6.2͏͏ crore͏͏ on͏͏ revenues͏͏ of͏͏ INR͏͏ 121͏͏ crore.

RentoMojo’s͏͏ Recent͏͏ Funding͏͏ Rounds:

This͏͏ development͏͏ follows͏͏ reports͏͏ from͏͏ months͏͏ ago͏͏ indicating͏͏ that͏͏ online͏͏ furniture͏͏ rental͏͏ startup͏͏ RentoMojo͏͏ raised͏͏ an͏͏ undisclosed͏͏ amount͏͏ from͏͏ ValueQuest͏͏ Scale͏͏ Fund͏͏ during͏͏ a͏͏ Series͏͏ D͏͏ funding͏͏ round.͏͏ The͏͏ investment͏͏ comprised͏͏ a͏͏ combination͏͏ of͏͏ primary͏͏ funding͏͏ and͏͏ secondary͏͏ purchases͏͏ for͏͏ a͏͏ minority͏͏ stake͏͏ in͏͏ the͏͏ company.

In͏͏ February,͏͏ RentoMojo͏͏ raised͏͏ INR͏͏ 210͏͏ crore͏͏ ($25͏͏ million)͏͏ in͏͏ its͏͏ Series͏͏ D͏͏ and͏͏ D1͏͏ funding͏͏ rounds,͏͏ led͏͏ by͏͏ Edelweiss͏͏ Discovery͏͏ Fund͏͏ Series͏͏ –͏͏ I.

Continue͏͏ Exploring:͏͏ Luxury͏͏ furniture brand͏͏ Stanley͏͏ Lifestyles’͏͏ IPO oversubscribed͏͏ 5.22͏͏ times͏͏ on͏͏ day͏͏ 2͏͏ of͏͏ offering

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Zomoz targets INR 3 Cr monthly run rate with expansion plans

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Zomoz

Fast-growing momo brand Zomoz, founded in 2016, is eyeing a significant milestone of INR 3 crore in monthly revenue by December 2024. The brand currently operates 70 outlets across six cities, with a focus on cloud kitchens and retail outlets. Founder Shouvik Dhar opened up about Zomoz’s ambitious expansion strategy, and why automation has been key to the brand’s growth.

“Our primary focus is on growing the business and doing it fast. The immediate goal is to reach a monthly run rate of INR 3 crore, which we expect to achieve in the next four months — by December. We’re targeting this milestone with our existing outlets, so the growth won’t come from opening too many new locations. Instead, we’ll be introducing new categories within our current outlets to hit that number,” he said.

Zomoz has automated momo-making operations, as the challenge of producing momos consistently by hand made it difficult to expand efficiently. The brand invested heavily in machinery and even reverse-engineered imported equipment to automate the process, which took over 15 months.

Continue Exploring: Zomoz launches India’s first momo vending machine, delivering fresh momos in just 60 seconds

Right now, Zomoz is operating in six cities — Bangalore, Chennai, Pune, Mysore, Hyderabad and more recently, Mumbai, where it is planning additional outlets. 

Expansion in Tier 2 and Franchising

Dhar also talked about Zomoz’s growth strategy over the next six months, that will focus on expanding into Tier 2 and Tier 3 cities, leveraging its experience in markets like Mysore and Bangalore, where the brand has received positive feedback. Locations have already been signed in cities like Ongole, Nellore, Vijayawada, and Raipur. Dhar believes these cities offer significant growth potential with lower rents but strong sales.

Franchising is another area where Zomoz plans to make strides. “We’ve signed a few franchises — about four or five — and we’re going to see how this model pans out,” Dhar revealed. The brand is experimenting with a mix of FOCO (Franchisee Owned, Company Operated) and franchisee-operated models, with the goal of scaling faster. “If franchising works, we can double the rate of expansion,” Dhar said, noting that the centralized production in Hyderabad helps maintain consistency across outlets.

Zomoz is also in the process of raising funds to fuel its expansion. “We haven’t raised funds in quite some time, but we’re now in talks with a few VCs,” Dhar said. The outcome of this fundraising effort will determine whether the brand continues to open its own outlets or focuses more on franchising. “Ultimately, the goal is to scale and scale fast, whichever way we go.”

Cloud Kitchen Play

With 70 outlets, including 26 retail locations and the rest as cloud kitchens, Zomoz has managed to establish a significant presence. However, Dhar is candid about the challenges cloud kitchens pose, particularly for low Average Order Value (AOV) businesses. 

“Cloud kitchens are never going to be a hugely profitable channel,” Dhar noted. “Our margins in cloud kitchens are about 10-12%, compared to 20-25% in retail outlets. But the low Capex required to open a cloud kitchen makes it a great way to increase reach quickly.” Still, Dhar acknowledges that cloud kitchens remain a discount-driven market, largely due to the high commissions taken by aggregators and the need to offer discounts to attract customers.

Besides that, Zomoz’s new market initiative includes patented momo vending machines. The company is in talks with 24/7 cafeterias in Bangalore for its placements, Dhar shared. While vending machines aren’t part of the current financial model, Dhar sees them as a potential game-changer for expanding the brand’s reach.

Con͏t͏in͏ue Explorin͏g: Ventur͏e ͏funds and ang͏el inve͏stors flo͏ck to new-age ͏food brands as F&B͏ ͏sector booms

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Zepto retains top spot in LinkedIn’s 2024 list of India’s startups

Zepto

Quick commerce platform Zepto has secured the top spot in LinkedIn‘s Top Startups India List 2024 for the second consecutive year. This͏͏ annual͏͏ ranking͏͏ highlights͏͏ emerging͏͏ companies͏͏ that͏͏ professionals͏͏ aspire͏͏ to͏͏ work͏͏ for.

Ranking͏͏ Criteria:

The͏͏ ranking͏͏ is͏͏ based͏͏ on͏͏ insights͏͏ from͏͏ over͏͏ 1͏͏ billion͏͏ LinkedIn͏͏ users͏͏ globally,͏͏ assessing͏͏ startups͏͏ through͏͏ four͏͏ main͏͏ criteria:͏͏ employment͏͏ growth,͏͏ engagement͏͏ levels,͏͏ job͏͏ interest,͏͏ and͏͏ the͏͏ capacity͏͏ to͏͏ attract͏͏ top͏͏ talent.

Following͏͏ Zepto,͏͏ compliance͏͏ firm͏͏ Sprinto͏͏ and͏͏ cloud͏͏ storage͏͏ management͏͏ platform͏͏ Lucidity͏͏ were͏͏ ranked͏͏ next.

Continue͏͏ Exploring:͏͏ LinkedIn ranks͏͏ Zepto as͏͏ top͏͏ choice͏͏ for͏͏ job-seekers͏͏ in͏͏ Indian͏͏ startups

“This͏͏ year’s͏͏ Top͏͏ Startups͏͏ list͏͏ reflects͏͏ India’s͏͏ growing͏͏ entrepreneurial͏͏ ecosystem,͏͏ with͏͏ Bengaluru͏͏ thriving͏͏ as͏͏ half͏͏ of͏͏ the͏͏ Top͏͏ Startups͏͏ are͏͏ based͏͏ in͏͏ the͏͏ city.”

“Fourteen͏͏ of͏͏ the͏͏ 20͏͏ startups͏͏ in͏͏ this͏͏ year’s͏͏ list͏͏ are͏͏ new͏͏ entrants,͏͏ and͏͏ the͏͏ inclusion͏͏ of͏͏ first-time͏͏ categories͏͏ such͏͏ as͏͏ biofuel,͏͏ compliance,͏͏ and͏͏ mental͏͏ health͏͏ highlights͏͏ the͏͏ diverse͏͏ career͏͏ opportunities͏͏ available͏͏ for͏͏ professionals͏͏ interested͏͏ in͏͏ the͏͏ startup͏͏ landscape,”͏͏ said͏͏ Nirajita͏͏ Banerjee,͏͏ Career͏͏ Expert͏͏ and͏͏ Head͏͏ of͏͏ Editorial͏͏ at͏͏ LinkedIn͏͏ India.

Other͏͏ Notable͏͏ Startups:

The͏͏ list͏͏ also͏͏ includes͏͏ e-commerce͏͏ platform͏͏ GoKwik,͏͏ conversation͏͏ intelligence͏͏ platform͏͏ Convin,͏͏ biofuel͏͏ supply͏͏ chain͏͏ platform͏͏ BiofuelCircle,͏͏ and͏͏ mental͏͏ health͏͏ platform͏͏ MindPeers.

Continue͏͏ Exploring:͏͏ Zepto initiates͏͏ talks͏͏ with͏͏ bankers͏͏ for͏͏ $450͏͏ Mn͏͏ IPO,͏͏ targets͏͏ August͏͏ 2025͏͏ listing

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SMBs to launch over 9,500 new products in Amazon’s festive sale

Amazon

Ahead of its month-long festive season sale, Amazon India announced that it will showcase more than 9,500 new products from small and medium businesses (SMBs) on͏͏ its͏͏ platform.

The͏͏ Indian͏͏ SMBs͏͏ participating͏͏ in͏͏ Amazon’s͏͏ seller͏͏ programmes͏͏ include͏͏ Karigar,͏͏ Saheli,͏͏ Alpino,͏͏ Phool,͏͏ Aazol,͏͏ and͏͏ Taasha͏͏ Craft,͏͏ among͏͏ others.

Empowering͏͏ Sellers͏͏ Digitally:

“Our͏͏ aim͏͏ is͏͏ to͏͏ create͏͏ a͏͏ memorable͏͏ festive͏͏ season͏͏ for͏͏ everyone͏͏ while͏͏ empowering͏͏ our͏͏ sellers͏͏ through͏͏ digital͏͏ transformation,͏͏ enabling͏͏ them͏͏ to͏͏ connect͏͏ with͏͏ customers͏͏ throughout͏͏ India.͏͏ With͏͏ over͏͏ 1.6͏͏ million͏͏ sellers͏͏ offering͏͏ millions͏͏ of͏͏ products,͏͏ our͏͏ customers͏͏ can͏͏ look͏͏ forward͏͏ to͏͏ exceptional͏͏ value,͏͏ a͏͏ wide͏͏ selection,͏͏ and͏͏ reliable͏͏ delivery͏͏ to͏͏ 100%͏͏ of͏͏ serviceable͏͏ pin͏͏ codes͏͏ across͏͏ the͏͏ country,”͏͏ stated͏͏ Amit͏͏ Nanda,͏͏ Director͏͏ of͏͏ Selling͏͏ Partner͏͏ Services͏͏ at͏͏ Amazon͏͏ India.

Continue͏͏ Exploring:͏͏ Amazon India͏͏ unveils͏͏ AI͏͏ chatbot͏͏ Rufus͏͏ ahead͏͏ of͏͏ Great͏͏ Indian͏͏ Festival͏͏ sale

Amazon͏͏ has͏͏ launched͏͏ a͏͏ range͏͏ of͏͏ new͏͏ features͏͏ and͏͏ tools,͏͏ including͏͏ a͏͏ sale͏͏ event͏͏ planner,͏͏ an͏͏ AI-based͏͏ listing͏͏ experience,͏͏ and͏͏ imaging͏͏ services,͏͏ among͏͏ others,͏͏ to͏͏ assist͏͏ sellers͏͏ in͏͏ easily͏͏ listing͏͏ and͏͏ effectively͏͏ showcasing͏͏ their͏͏ products.

Amazon Great͏͏ Indian͏͏ Festival͏͏ Starts͏͏ Soon:

The͏͏ 9th͏͏ edition͏͏ of͏͏ the͏͏ Amazon͏͏ Great͏͏ Indian͏͏ Festival͏͏ is͏͏ set͏͏ to͏͏ start͏͏ on͏͏ September͏͏ 27,͏͏ offering͏͏ 24-hour͏͏ early͏͏ access͏͏ for͏͏ Prime͏͏ members.

Continue͏͏ Exploring:͏͏ Flipkart,͏͏ Amazon to͏͏ kick͏͏ off͏͏ major͏͏ festive͏͏ sales͏͏ from͏͏ September͏͏ 26

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Pee Safe sells one million disposable period panties, achieving 45% repeat purchase rate

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Pee Safe

Pee Safe, a personal hygiene brand, sold nearly one million units of its disposable period panty, achieving a 45% repeat͏͏ purchase͏͏ rate͏͏ on͏͏ its͏͏ website͏͏ following͏͏ the͏͏ launch͏͏ of͏͏ a͏͏ campaign͏͏ for͏͏ the͏͏ product.

Successful͏͏ Campaign͏͏ Drives͏͏ Month-on-Month͏͏ Growth:

The͏͏ marketing͏͏ campaign,͏͏ which͏͏ also͏͏ aims͏͏ to͏͏ normalise͏͏ the͏͏ period͏͏ panty,͏͏ drove͏͏ a͏͏ 20-25%͏͏ month-on-month͏͏ growth͏͏ in͏͏ sales͏͏ across͏͏ quick͏͏ commerce͏͏ channels.

“At͏͏ Pee͏͏ Safe,͏͏ our͏͏ goal͏͏ is͏͏ to͏͏ empower͏͏ individuals͏͏ to͏͏ approach͏͏ their͏͏ menstrual͏͏ cycles͏͏ with͏͏ confidence͏͏ and͏͏ ease.͏͏ Our͏͏ 360-degree͏͏ campaign͏͏ focuses͏͏ on͏͏ normalising͏͏ period͏͏ care͏͏ and͏͏ celebrating͏͏ the͏͏ wide͏͏ range͏͏ of͏͏ choices͏͏ available͏͏ to͏͏ menstruators͏͏ today.”

“Our͏͏ period͏͏ panties͏͏ offer͏͏ freedom͏͏ and͏͏ peace͏͏ of͏͏ mind,͏͏ while͏͏ our͏͏ wide͏͏ selection͏͏ of͏͏ period͏͏ care͏͏ products͏͏ gives͏͏ menstruators͏͏ a͏͏ variety͏͏ of͏͏ options͏͏ that͏͏ prioritise͏͏ their͏͏ comfort͏͏ and͏͏ lifestyle,”͏͏ said͏͏ Vikas͏͏ Bagaria,͏͏ co-founder͏͏ of͏͏ Pee͏͏ Safe.

Continue͏͏ Exploring:͏͏ Pee Safe launches͏͏ AI-driven͏͏ chatbot͏͏ PeePal͏͏ for͏͏ enhanced͏͏ personal͏͏ care͏͏ shopping͏͏ experience

Strategic͏͏ Marketing͏͏ Efforts͏͏ in͏͏ Key͏͏ Locations:

The͏͏ marketing͏͏ campaign͏͏ featured͏͏ targeted͏͏ billboards͏͏ in͏͏ prominent͏͏ locations͏͏ such͏͏ as͏͏ Cuffe͏͏ Parade,͏͏ Kamala͏͏ Mills,͏͏ and͏͏ Powai,͏͏ reaching͏͏ an͏͏ estimated͏͏ 40,000͏͏ to͏͏ 50,000͏͏ working͏͏ professionals,͏͏ the͏͏ company͏͏ stated.

The͏͏ company͏͏ stated͏͏ that͏͏ it͏͏ has͏͏ been͏͏ fostering͏͏ open-mindedness͏͏ through͏͏ the͏͏ dialogue͏͏ and͏͏ messaging͏͏ of͏͏ this͏͏ campaign.

Co-founded͏͏ by͏͏ Srijana͏͏ Bagaria,͏͏ alongside͏͏ her͏͏ husband͏͏ and͏͏ founder͏͏ Vikas͏͏ Bagaria,͏͏ Pee͏͏ Safe͏͏ was͏͏ established͏͏ in͏͏ 2013͏͏ and͏͏ officially͏͏ launched͏͏ under͏͏ Redcliffe͏͏ Hygiene͏͏ Private͏͏ Limited͏͏ in͏͏ 2017.͏͏ The͏͏ brand͏͏ is͏͏ dedicated͏͏ to͏͏ offering͏͏ women͏͏ solutions͏͏ for͏͏ their͏͏ everyday͏͏ challenges,͏͏ with͏͏ products͏͏ available͏͏ at͏͏ over͏͏ 25,000͏͏ retail͏͏ outlets͏͏ across͏͏ 100͏͏ cities͏͏ in͏͏ India.

Market͏͏ Growth͏͏ Potential:

The͏͏ intimate͏͏ hygiene͏͏ market͏͏ in͏͏ India͏͏ is͏͏ currently͏͏ valued͏͏ at͏͏ INR͏͏ 8,000͏͏ crore͏͏ and͏͏ is͏͏ projected͏͏ to͏͏ grow͏͏ at͏͏ a͏͏ 16%͏͏ CAGR,͏͏ more͏͏ than͏͏ doubling͏͏ to͏͏ INR͏͏ 15,000͏͏ crore͏͏ in͏͏ the͏͏ next͏͏ five͏͏ years.͏͏ This͏͏ growth͏͏ is͏͏ driven͏͏ by͏͏ increasing͏͏ awareness͏͏ of͏͏ personal͏͏ care͏͏ and͏͏ intimate͏͏ products͏͏ among͏͏ consumers͏͏ in͏͏ both͏͏ urban͏͏ and͏͏ rural͏͏ areas.͏͏ In͏͏ recent͏͏ years,͏͏ the͏͏ market͏͏ has͏͏ seen͏͏ substantial͏͏ innovation͏͏ in͏͏ the͏͏ women’s͏͏ sanitary͏͏ pad͏͏ and͏͏ sexual͏͏ wellness͏͏ segments,͏͏ with͏͏ products͏͏ such͏͏ as͏͏ menstrual͏͏ cups,͏͏ reusable͏͏ and͏͏ sustainable͏͏ period͏͏ panties,͏͏ and͏͏ female͏͏ condoms͏͏ being͏͏ introduced͏͏ by͏͏ brands͏͏ like͏͏ Pee͏͏ Safe.͏͏ Despite͏͏ this͏͏ progress,͏͏ the͏͏ market͏͏ remains͏͏ underpenetrated,͏͏ with͏͏ a͏͏ penetration͏͏ rate͏͏ of͏͏ less͏͏ than͏͏ 30%,͏͏ indicating͏͏ significant͏͏ potential͏͏ for͏͏ growth.

While͏͏ Pee͏͏ Safe͏͏ is͏͏ renowned͏͏ for͏͏ its͏͏ toilet͏͏ seat͏͏ sanitiser͏͏ spray,͏͏ the͏͏ company͏͏ has͏͏ broadened͏͏ its͏͏ offerings͏͏ to͏͏ include͏͏ feminine͏͏ hygiene͏͏ and͏͏ men’s͏͏ hygiene͏͏ products͏͏ (such͏͏ as͏͏ pads,͏͏ tampons,͏͏ cups,͏͏ and͏͏ intimate͏͏ wash),͏͏ grooming͏͏ products͏͏ under͏͏ the͏͏ FURR͏͏ brand,͏͏ and͏͏ sexual͏͏ wellness͏͏ items͏͏ under͏͏ the͏͏ DOMINA͏͏ brand.͏͏ It͏͏ is͏͏ also͏͏ recognised͏͏ as͏͏ a͏͏ leading͏͏ pioneer͏͏ in͏͏ several͏͏ of͏͏ these͏͏ sub-categories.

In͏͏ addition͏͏ to͏͏ its͏͏ own͏͏ online͏͏ platforms,͏͏ Pee͏͏ Safe͏͏ exports͏͏ to͏͏ 23͏͏ countries͏͏ and͏͏ is͏͏ present͏͏ on͏͏ all͏͏ major͏͏ e-commerce͏͏ marketplaces.

Continue͏͏ Exploring:͏͏ Hygiene͏͏ and͏͏ wellness͏͏ brand͏͏ Pee Safe surpasses͏͏ INR͏͏ 100͏͏ Crore͏͏ revenue͏͏ mark͏͏ with͏͏ over͏͏ 50%͏͏ sales͏͏ growth͏͏ in͏͏ FY23-24

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SKINN by House of Titan launches affordable fragrance line SKINN 24Seven

SKINN 24Seven fragrance

SKINN, the renowned Indian fragrance brand from Titan, has unveiled its new line, SKINN 24Seven. This collection aims to offer consumers premium fragrances at affordable prices, responding to the growing demand for quality scents. With͏͏ this͏͏ launch,͏͏ SKINN͏͏ is͏͏ set͏͏ to͏͏ create͏͏ a͏͏ new͏͏ category͏͏ in͏͏ the͏͏ Indian͏͏ fragrance͏͏ market.

The͏͏ SKINN͏͏ 24Seven͏͏ collection͏͏ showcases͏͏ a͏͏ range͏͏ of͏͏ Eau͏͏ De͏͏ Parfums͏͏ aimed͏͏ at͏͏ elevating͏͏ the͏͏ everyday͏͏ experience.͏͏ Embracing͏͏ the͏͏ tagline,͏͏ “Make͏͏ the͏͏ ordinary͏͏ special͏͏ and͏͏ every͏͏ day͏͏ magical͏͏ with͏͏ the͏͏ new͏͏ range͏͏ of͏͏ SKINN͏͏ 24Seven,”͏͏ the͏͏ brand͏͏ inspires͏͏ consumers͏͏ to͏͏ integrate͏͏ luxurious͏͏ fragrances͏͏ into͏͏ their͏͏ daily͏͏ grooming͏͏ routines,͏͏ championing͏͏ the͏͏ concept͏͏ of͏͏ “fine͏͏ fragrances͏͏ for͏͏ every͏͏ hour,͏͏ every͏͏ day.”

Market͏͏ Insights:͏͏ Growth͏͏ Potential͏͏ in͏͏ the͏͏ Indian͏͏ Perfume Industry

The͏͏ Indian͏͏ perfume͏͏ and͏͏ deodorant͏͏ market͏͏ is͏͏ valued͏͏ at͏͏ around͏͏ INR͏͏ 10,000͏͏ crores,͏͏ with͏͏ perfumes͏͏ contributing͏͏ INR͏͏ 4,500͏͏ crores͏͏ and͏͏ deodorants͏͏ accounting͏͏ for͏͏ INR͏͏ 5,500͏͏ crores.͏͏ Within͏͏ this,͏͏ the͏͏ organized͏͏ segment͏͏ of͏͏ the͏͏ perfume͏͏ market͏͏ is͏͏ estimated͏͏ to͏͏ be͏͏ INR͏͏ 2,500͏͏ crores,͏͏ projected͏͏ to͏͏ grow͏͏ at͏͏ a͏͏ compound͏͏ annual͏͏ growth͏͏ rate͏͏ (CAGR)͏͏ of͏͏ 12-13͏͏ percent͏͏ over͏͏ the͏͏ next͏͏ five͏͏ years.

Continue͏͏ Exploring:͏͏ Lavie͏͏ Luxe͏͏ enters͏͏ fragrance market͏͏ with͏͏ launch͏͏ of͏͏ new͏͏ perfume collection

Leading͏͏ the͏͏ way͏͏ in͏͏ the͏͏ Indian͏͏ fine͏͏ fragrance͏͏ market,͏͏ SKINN͏͏ has͏͏ carved͏͏ out͏͏ a͏͏ niche͏͏ in͏͏ the͏͏ ‘Masstige’͏͏ segment,͏͏ aligning͏͏ with͏͏ shifting͏͏ consumer͏͏ tastes͏͏ and͏͏ growing͏͏ disposable͏͏ incomes.͏͏ The͏͏ launch͏͏ of͏͏ SKINN͏͏ 24Seven͏͏ is͏͏ timely,͏͏ aiming͏͏ to͏͏ deliver͏͏ an͏͏ attractive͏͏ mix͏͏ of͏͏ quality,͏͏ affordability,͏͏ and͏͏ style͏͏ for͏͏ discerning͏͏ buyers.

Manish͏͏ Gupta,͏͏ CEO͏͏ of͏͏ the͏͏ Fragrances͏͏ and͏͏ Accessories͏͏ Division͏͏ at͏͏ Titan͏͏ Company͏͏ Limited,͏͏ remarked,͏͏ “SKINN͏͏ 24Seven͏͏ provides͏͏ consumers͏͏ with͏͏ an͏͏ excellent͏͏ option͏͏ to͏͏ elevate͏͏ their͏͏ lifestyle͏͏ choices.͏͏ We͏͏ encourage͏͏ consumers͏͏ to͏͏ integrate͏͏ fragrance͏͏ into͏͏ their͏͏ daily͏͏ routines,͏͏ ensuring͏͏ they͏͏ are͏͏ always͏͏ prepared͏͏ to͏͏ face͏͏ every͏͏ moment͏͏ at͏͏ their͏͏ best.͏͏ By͏͏ combining͏͏ premium͏͏ quality͏͏ with͏͏ affordable͏͏ pricing͏͏ and͏͏ versatile͏͏ fragrance͏͏ options,͏͏ we͏͏ aim͏͏ to͏͏ make͏͏ luxury͏͏ fragrances͏͏ accessible͏͏ to͏͏ a͏͏ broader,͏͏ younger͏͏ audience͏͏ without͏͏ compromising͏͏ on͏͏ quality.”

He͏͏ added,͏͏ “Our͏͏ focus͏͏ is͏͏ on͏͏ pan-India͏͏ markets,͏͏ as͏͏ we’ve͏͏ recognised͏͏ a͏͏ strong͏͏ demand͏͏ for͏͏ affordable͏͏ premium͏͏ products.͏͏ We͏͏ are͏͏ not͏͏ just͏͏ selling͏͏ fragrances;͏͏ we͏͏ are͏͏ offering͏͏ a͏͏ daily͏͏ boost͏͏ of͏͏ confidence͏͏ and͏͏ style.͏͏ This͏͏ launch͏͏ underscores͏͏ our͏͏ commitment͏͏ to͏͏ innovation͏͏ and͏͏ our͏͏ deep͏͏ understanding͏͏ of͏͏ the͏͏ evolving͏͏ needs͏͏ of͏͏ the͏͏ Indian͏͏ consumer.”

Quality͏͏ Fragrance͏͏ at͏͏ a͏͏ Competitive͏͏ Price͏͏ Point:

At͏͏ a͏͏ price͏͏ of͏͏ INR͏͏ 1,745,͏͏ SKINN͏͏ 24Seven͏͏ offers͏͏ quality͏͏ fragrance͏͏ at͏͏ an͏͏ accessible͏͏ entry-level͏͏ price͏͏ point.͏͏ In͏͏ a͏͏ market͏͏ saturated͏͏ with͏͏ options,͏͏ SKINN͏͏ 24Seven͏͏ sets͏͏ itself͏͏ apart͏͏ with͏͏ distinct,͏͏ mood-based͏͏ selections.͏͏ Consumers͏͏ can͏͏ discover͏͏ the͏͏ new͏͏ collection͏͏ at͏͏ multi-brand͏͏ stores,͏͏ on͏͏ the͏͏ SKINN͏͏ website,͏͏ and͏͏ across͏͏ leading͏͏ e-commerce͏͏ platforms,͏͏ enabling͏͏ them͏͏ to͏͏ enjoy͏͏ the͏͏ allure͏͏ of͏͏ fine͏͏ fragrances͏͏ every͏͏ hour͏͏ of͏͏ every͏͏ day.

Continue͏͏ Exploring:͏͏ Fragrance͏͏ brand͏͏ Nisara͏͏ partners͏͏ with͏͏ Purplle͏͏ to͏͏ boost͏͏ offline͏͏ presence͏͏ across͏͏ India

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Uniqlo marks five years in India, plans new stores in Mumbai and New Delhi

Uniqlo

Japanese fashion retail brand Uniqlo has marked five years in India, as stated in a company announcement on Wednesday. The͏͏ brand͏͏ opened͏͏ its͏͏ first͏͏ store͏͏ in͏͏ October͏͏ 2019.

Plans͏͏ for͏͏ New͏͏ Store͏͏ Openings:

In͏͏ recognition͏͏ of͏͏ this͏͏ milestone,͏͏ the͏͏ brand͏͏ revealed͏͏ plans͏͏ to͏͏ open͏͏ two͏͏ new͏͏ stores͏͏ in͏͏ November:͏͏ one͏͏ at͏͏ Phoenix͏͏ Palladium͏͏ in͏͏ Mumbai͏͏ and͏͏ another͏͏ at͏͏ Pacific͏͏ Mall͏͏ Tagore͏͏ Garden͏͏ in͏͏ New͏͏ Delhi,͏͏ the͏͏ release͏͏ noted.

Earlier͏͏ reports͏͏ indicated͏͏ that͏͏ the͏͏ company͏͏ plans͏͏ to͏͏ open͏͏ six͏͏ to͏͏ eight͏͏ stores͏͏ over͏͏ the͏͏ next͏͏ two͏͏ years,͏͏ including͏͏ the͏͏ two͏͏ announced͏͏ today͏͏ in͏͏ Mumbai͏͏ and͏͏ Pune.͏͏ Moreover,͏͏ the͏͏ retailer͏͏ is͏͏ in͏͏ discussions͏͏ with͏͏ several͏͏ prominent͏͏ malls͏͏ in͏͏ those͏͏ cities.

Continue͏͏ Exploring:͏͏ Uniqlo appoints͏͏ Bollywood͏͏ star͏͏ Katrina͏͏ Kaif͏͏ as͏͏ first͏͏ Indian͏͏ brand͏͏ ambassador

“Our͏͏ five-year͏͏ journey͏͏ has͏͏ been͏͏ remarkable͏͏ and͏͏ filled͏͏ with͏͏ valuable͏͏ lessons,”͏͏ said͏͏ Kenji͏͏ Inoue,͏͏ Chief͏͏ Financial͏͏ Officer͏͏ and͏͏ Chief͏͏ Operating͏͏ Officer͏͏ of͏͏ Uniqlo͏͏ India.͏͏ “We͏͏ are͏͏ delighted͏͏ to͏͏ see͏͏ that͏͏ Indian͏͏ customers͏͏ have͏͏ embraced͏͏ our͏͏ LifeWear,͏͏ which͏͏ offers͏͏ high-quality,͏͏ functional͏͏ clothing͏͏ designed͏͏ to͏͏ enhance͏͏ everyday͏͏ life.”

Current͏͏ Store͏͏ Footprint:

The͏͏ brand͏͏ currently͏͏ operates͏͏ 13͏͏ physical͏͏ stores͏͏ across͏͏ India,͏͏ along͏͏ with͏͏ its͏͏ largest͏͏ Uniqlo͏͏ store͏͏ available͏͏ online͏͏ at͏͏ Uniqlo.com.

The͏͏ new͏͏ Phoenix͏͏ Palladium͏͏ store͏͏ will͏͏ be͏͏ Uniqlo’s͏͏ first-ever͏͏ location͏͏ in͏͏ South͏͏ Mumbai͏͏ and͏͏ its͏͏ third͏͏ store͏͏ in͏͏ the͏͏ city,͏͏ boasting͏͏ a͏͏ total͏͏ sales͏͏ floor͏͏ area͏͏ of͏͏ 18,380͏͏ square͏͏ feet͏͏ across͏͏ two͏͏ floors.͏͏ Meanwhile,͏͏ the͏͏ store͏͏ at͏͏ Pacific͏͏ Mall͏͏ Tagore͏͏ Garden͏͏ will͏͏ offer͏͏ 12,930͏͏ square͏͏ feet͏͏ of͏͏ sales͏͏ floor͏͏ space,͏͏ making͏͏ it͏͏ the͏͏ ninth͏͏ store͏͏ overall͏͏ in͏͏ the͏͏ Delhi͏͏ NCR͏͏ region.

Continue͏͏ Exploring:͏͏ Uniqlo India͏͏ net͏͏ profit͏͏ rises͏͏ 25%͏͏ to͏͏ INR͏͏ 85.1͏͏ Cr͏͏ in͏͏ FY24,͏͏ sales͏͏ growth͏͏ declines͏͏ to͏͏ 32%

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Oxbow Brands launches ‘Vegan Drink Company’ to meet rising demand for dairy alternatives

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Oxbow Brands Vegan Drink Company

In a strategic move to meet the growing demand for dairy-free alternatives among lactose-intolerant individuals and those embracing a vegan lifestyle, Oxbow Brands is launching its new brand, Vegan Drink Company (VDC).͏͏ This͏͏ step͏͏ will͏͏ allow͏͏ Oxbow͏͏ Brands͏͏ to͏͏ expand͏͏ its͏͏ presence͏͏ in͏͏ offline͏͏ channels,͏͏ including͏͏ modern͏͏ and͏͏ general͏͏ retail,͏͏ as͏͏ well͏͏ as͏͏ the͏͏ food͏͏ service͏͏ industry͏͏ across͏͏ India.

Diverse͏͏ Plant-Based͏͏ Milk͏͏ Alternatives:

VDC͏͏ provides͏͏ an͏͏ extensive͏͏ selection͏͏ of͏͏ plant-based͏͏ milk͏͏ beverages͏͏ designed͏͏ to͏͏ meet͏͏ the͏͏ growing͏͏ shift͏͏ away͏͏ from͏͏ traditional͏͏ dairy͏͏ products.͏͏ Consumers͏͏ can͏͏ now͏͏ enjoy͏͏ milk͏͏ alternatives͏͏ made͏͏ from͏͏ millets,͏͏ nuts,͏͏ fruits,͏͏ and͏͏ grains,͏͏ offering͏͏ them͏͏ diverse͏͏ options͏͏ to͏͏ replace͏͏ dairy͏͏ in͏͏ their͏͏ daily͏͏ beverages.

Vegan͏͏ Drink͏͏ Company’s͏͏ product͏͏ range͏͏ features͏͏ five͏͏ delicious͏͏ and͏͏ nutritious͏͏ dairy-free͏͏ beverage͏͏ options:͏͏ Almond,͏͏ Oats,͏͏ Millet,͏͏ Soy,͏͏ and͏͏ Coconut.

Each͏͏ beverage͏͏ is͏͏ made͏͏ with͏͏ plant-based͏͏ proteins,͏͏ free͏͏ from͏͏ added͏͏ sugars,͏͏ and͏͏ delivers͏͏ a͏͏ smooth,͏͏ creamy͏͏ texture,͏͏ ensuring͏͏ an͏͏ enjoyable͏͏ drinking͏͏ experience͏͏ for͏͏ all.

“We͏͏ are͏͏ proud͏͏ to͏͏ introduce͏͏ Vegan͏͏ Drink͏͏ Company͏͏ under͏͏ the͏͏ Oxbow͏͏ Brands͏͏ umbrella,”͏͏ said͏͏ Rahul͏͏ Johar,͏͏ founder͏͏ and͏͏ CEO͏͏ of͏͏ Oxbow͏͏ Brands.͏͏ “This͏͏ new͏͏ range͏͏ of͏͏ beverages͏͏ is͏͏ designed͏͏ to͏͏ meet͏͏ the͏͏ needs͏͏ of͏͏ today’s͏͏ health-focused͏͏ and͏͏ environmentally͏͏ aware͏͏ consumers,͏͏ offering͏͏ a͏͏ delicious͏͏ and͏͏ healthy͏͏ alternative͏͏ to͏͏ traditional͏͏ dairy.”

Continue Exploring: Legacy͏͏ Reimagined:͏͏ How͏͏ Rahul͏͏ Johar͏͏ is͏͏ revolutionizing͏͏ India’s͏͏ CPG͏͏ sector͏͏ with͏͏ Oxbow Brands

Nutrient-Rich͏͏ Beverages͏͏ by͏͏ Vegan Drink Company:

VDC’s͏͏ beverages͏͏ are͏͏ touted͏͏ not͏͏ only͏͏ for͏͏ their͏͏ great͏͏ taste͏͏ but͏͏ also͏͏ for͏͏ being͏͏ rich͏͏ in͏͏ essential͏͏ vitamins͏͏ like͏͏ Vitamin͏͏ A,͏͏ D,͏͏ B1,͏͏ B2,͏͏ and͏͏ B12.͏͏ Created͏͏ in͏͏ collaboration͏͏ with͏͏ industry͏͏ professionals,͏͏ these͏͏ drinks͏͏ cater͏͏ to͏͏ the͏͏ rising͏͏ demand͏͏ from͏͏ coffee͏͏ shops͏͏ and͏͏ health-conscious͏͏ consumers͏͏ looking͏͏ for͏͏ fortified,͏͏ nutritious͏͏ options͏͏ on͏͏ the͏͏ move.

Vegan͏͏ Drink͏͏ Company’s͏͏ products͏͏ will͏͏ be͏͏ available͏͏ on͏͏ the͏͏ brand’s͏͏ official͏͏ website,͏͏ Amazon,͏͏ and͏͏ at͏͏ major͏͏ retail͏͏ outlets͏͏ like͏͏ Barista,͏͏ Nature’s͏͏ Basket,͏͏ Q͏͏ Mart,͏͏ Pothy’s,͏͏ Nilgiris,͏͏ and͏͏ Magson͏͏ stores.͏͏ The͏͏ distribution͏͏ will͏͏ also͏͏ reach͏͏ neighbouring͏͏ countries,͏͏ including͏͏ Bhutan͏͏ and͏͏ Nepal.

Building͏͏ on͏͏ the͏͏ success͏͏ of͏͏ this͏͏ launch,͏͏ VDC͏͏ is͏͏ already͏͏ developing͏͏ ready-to-drink͏͏ vegan͏͏ shakes,͏͏ which͏͏ will͏͏ soon͏͏ be͏͏ offered͏͏ in͏͏ a͏͏ variety͏͏ of͏͏ exciting͏͏ flavours.

The͏͏ product͏͏ is͏͏ offered͏͏ in͏͏ two͏͏ sizes:͏͏ 180͏͏ ML͏͏ priced͏͏ at͏͏ INR͏͏ 60͏͏ and͏͏ 1͏͏ liter,͏͏ with͏͏ prices͏͏ ranging͏͏ from͏͏ INR͏͏ 149͏͏ to͏͏ INR͏͏ 260.͏͏ It͏͏ boasts͏͏ a͏͏ shelf͏͏ life͏͏ of͏͏ one͏͏ year.

Continue͏͏ Exploring:͏͏ India’s͏͏ dairy industry͏͏ to͏͏ see͏͏ 13-14%͏͏ revenue͏͏ growth͏͏ this͏͏ fiscal͏͏ year:͏͏ CRISIL

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Archies records INR 6 Cr in quick commerce sales, targets INR 15 Cr revenue for FY25

Archies

City-based gifting retailer Archies has reported strong sales of INR 6 crore via quick commerce platforms like Blinkit, Zepto, and Swiggy Instamart. The͏͏ company͏͏ has͏͏ set͏͏ an͏͏ ambitious͏͏ revenue͏͏ target͏͏ of͏͏ INR͏͏ 15͏͏ to͏͏ 18͏͏ crore͏͏ for͏͏ FY͏͏ 2025,͏͏ reflecting͏͏ a͏͏ significant͏͏ growth͏͏ of͏͏ 150͏͏ to͏͏ 180͏͏ percent͏͏ through͏͏ these͏͏ channels.

“Our͏͏ collaborations͏͏ in͏͏ quick͏͏ commerce͏͏ are͏͏ merely͏͏ the͏͏ first͏͏ step͏͏ as͏͏ we͏͏ strive͏͏ to͏͏ merge͏͏ efficiency͏͏ with͏͏ the͏͏ emotional͏͏ essence͏͏ that͏͏ Archies͏͏ has͏͏ long͏͏ embodied,”͏͏ said͏͏ Varun͏͏ Moolchandani,͏͏ Executive͏͏ Director͏͏ of͏͏ Archies͏͏ Ltd.

International͏͏ Expansion͏͏ Plans:

Building͏͏ on͏͏ its͏͏ quick͏͏ commerce͏͏ success,͏͏ Archies͏͏ is͏͏ poised͏͏ to͏͏ explore͏͏ international͏͏ markets.͏͏ The͏͏ company͏͏ plans͏͏ to͏͏ establish͏͏ a͏͏ presence͏͏ in͏͏ regions͏͏ including͏͏ the͏͏ Middle͏͏ East,͏͏ UK,͏͏ Canada,͏͏ and͏͏ Southeast͏͏ Asia,͏͏ expanding͏͏ its͏͏ customer͏͏ base͏͏ significantly.

Continue͏͏ Exploring:͏͏ Gifting company Archies bets͏͏ big͏͏ on͏͏ quick commerce platforms,͏͏ plans͏͏ global͏͏ expansion

New͏͏ Store͏͏ Openings͏͏ Ahead:

To͏͏ fuel͏͏ its͏͏ growth͏͏ ambitions,͏͏ Archies͏͏ plans͏͏ to͏͏ launch͏͏ 15͏͏ to͏͏ 20͏͏ new͏͏ company-owned͏͏ stores͏͏ by͏͏ the͏͏ end͏͏ of͏͏ FY͏͏ 2025,͏͏ focusing͏͏ on͏͏ premium͏͏ locations͏͏ in͏͏ malls͏͏ and͏͏ upscale͏͏ streets͏͏ across͏͏ North͏͏ India.

The͏͏ brand͏͏ is͏͏ targeting͏͏ around͏͏ 150͏͏ percent͏͏ growth͏͏ in͏͏ FY͏͏ 2025͏͏ and͏͏ is͏͏ currently͏͏ in͏͏ talks͏͏ with͏͏ Open͏͏ Network͏͏ for͏͏ Digital͏͏ Commerce͏͏ (ONDC)͏͏ and͏͏ FirstCry͏͏ to͏͏ strengthen͏͏ its͏͏ online͏͏ presence.͏͏ This͏͏ strategic͏͏ focus͏͏ on͏͏ digital͏͏ channels͏͏ is͏͏ in͏͏ line͏͏ with͏͏ Archies’͏͏ vision͏͏ of͏͏ ensuring͏͏ its͏͏ products͏͏ are͏͏ accessible͏͏ to͏͏ a͏͏ wider͏͏ audience,͏͏ anytime͏͏ and͏͏ anywhere.

With͏͏ a͏͏ legacy͏͏ of͏͏ 45͏͏ years,͏͏ Archies͏͏ has͏͏ established͏͏ itself͏͏ as͏͏ a͏͏ trusted͏͏ name͏͏ in͏͏ greeting͏͏ cards͏͏ and͏͏ gifts,͏͏ offering͏͏ a͏͏ wide͏͏ range͏͏ of͏͏ products͏͏ such͏͏ as͏͏ photo͏͏ albums,͏͏ baby͏͏ books,͏͏ jewelry,͏͏ accessories,͏͏ gift͏͏ hampers,͏͏ perfumes,͏͏ stuffed͏͏ toys,͏͏ and͏͏ more.͏͏ As͏͏ the͏͏ company͏͏ embarks͏͏ on͏͏ this͏͏ ambitious͏͏ growth͏͏ journey,͏͏ it͏͏ remains͏͏ committed͏͏ to͏͏ its͏͏ tradition͏͏ of͏͏ fostering͏͏ connections͏͏ with͏͏ customers͏͏ through͏͏ meaningful͏͏ gifting͏͏ experiences.

Continue͏͏ Exploring:͏͏ Myntra͏͏ forays͏͏ into͏͏ gifting͏͏ category͏͏ with͏͏ 70,000+͏͏ products

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