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YouTuber Ashish Chanchlani enters beauty and wellness industry, joins OG Beauty as co-founder

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M Haziq Pandit
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Ashish Chanchlani OG Beauty

Popular YouTuber Ashish Chanchlani has entered the beauty and wellness industry by co-founding OG Beauty, a brand that seeks to stand out through its unique perspective and creative vision. Known͏͏ for͏͏ his͏͏ humorous͏͏ and͏͏ entertaining͏͏ content,͏͏ Chanchlani͏͏ is͏͏ now͏͏ set͏͏ to͏͏ make͏͏ a͏͏ significant͏͏ impact͏͏ in͏͏ the͏͏ beauty͏͏ realm,͏͏ actively͏͏ contributing͏͏ to͏͏ the͏͏ brand’s͏͏ development͏͏ and͏͏ strategic͏͏ direction.

Ashish Chanchlani’s͏͏ Active͏͏ Role͏͏ in͏͏ Shaping͏͏ OG Beauty:

OG͏͏ Beauty͏͏ is͏͏ carving͏͏ out͏͏ its͏͏ identity͏͏ as͏͏ a͏͏ distinctive͏͏ and͏͏ innovative͏͏ brand,͏͏ separate͏͏ from͏͏ its͏͏ parent͏͏ company,͏͏ RENEE͏͏ Cosmetics.͏͏ The͏͏ collaboration͏͏ with͏͏ Chanchlani͏͏ is͏͏ intended͏͏ to͏͏ position͏͏ OG͏͏ Beauty͏͏ as͏͏ a͏͏ forward-thinking͏͏ brand,͏͏ harnessing͏͏ his͏͏ large͏͏ following͏͏ and͏͏ creative͏͏ energy͏͏ to͏͏ engage͏͏ a͏͏ broader͏͏ audience.͏͏ Unlike͏͏ conventional͏͏ celebrity͏͏ endorsements,͏͏ Chanchlani’s͏͏ role͏͏ at͏͏ OG͏͏ Beauty͏͏ is͏͏ much͏͏ more͏͏ involved.͏͏ As͏͏ a͏͏ co-founder,͏͏ he͏͏ will͏͏ take͏͏ an͏͏ active͏͏ part͏͏ in͏͏ product͏͏ development͏͏ and͏͏ marketing͏͏ initiatives,͏͏ directly͏͏ shaping͏͏ the͏͏ brand’s͏͏ vision͏͏ and͏͏ future͏͏ direction.

Continue͏͏ Exploring:͏͏ Samantha͏͏ Prabhu͏͏ invests͏͏ in͏͏ D2C͏͏ wellness brand͏͏ Secret͏͏ Alchemist,͏͏ joins͏͏ as͏͏ co-founder

Ashish͏͏ Chanchalani,͏͏ Co-founder͏͏ of͏͏ OG͏͏ Beauty,͏͏ stated,͏͏ “My͏͏ fitness͏͏ journey͏͏ has͏͏ sparked͏͏ a͏͏ passion͏͏ for͏͏ self-love͏͏ and͏͏ self-expression.͏͏ Collaborating͏͏ with͏͏ OG͏͏ Beauty͏͏ allows͏͏ me͏͏ to͏͏ merge͏͏ my͏͏ love͏͏ for͏͏ content͏͏ creation͏͏ with͏͏ my͏͏ goal͏͏ of͏͏ developing͏͏ impactful͏͏ products.͏͏ Together,͏͏ we͏͏ aim͏͏ to͏͏ create͏͏ fun,͏͏ effective,͏͏ and͏͏ affordable͏͏ skincare͏͏ and͏͏ wellness͏͏ solutions͏͏ that͏͏ empower͏͏ everyone͏͏ to͏͏ feel͏͏ confident͏͏ and͏͏ beautiful.”

This͏͏ partnership͏͏ represents͏͏ a͏͏ significant͏͏ milestone͏͏ for͏͏ both͏͏ OG͏͏ Beauty͏͏ and͏͏ Chanchlani,͏͏ as͏͏ he͏͏ joins͏͏ the͏͏ ranks͏͏ of͏͏ a͏͏ select͏͏ few͏͏ YouTubers͏͏ in͏͏ India͏͏ to͏͏ co-found͏͏ a͏͏ beauty͏͏ and͏͏ wellness͏͏ brand.͏͏ His͏͏ participation͏͏ is͏͏ expected͏͏ to͏͏ generate͏͏ significant͏͏ interest,͏͏ enhancing͏͏ OG͏͏ Beauty’s͏͏ visibility͏͏ and͏͏ bringing͏͏ a͏͏ refreshing͏͏ viewpoint͏͏ to͏͏ the͏͏ market.

With͏͏ Chanchalani’s͏͏ extensive͏͏ following͏͏ and͏͏ creative͏͏ insight,͏͏ OG͏͏ Beauty͏͏ seeks͏͏ to͏͏ revolutionize͏͏ the͏͏ beauty͏͏ and͏͏ wellness͏͏ market͏͏ by͏͏ providing͏͏ innovative͏͏ products͏͏ that͏͏ connect͏͏ with͏͏ today’s͏͏ consumers.͏͏ His͏͏ active͏͏ involvement͏͏ guarantees͏͏ that͏͏ the͏͏ brand͏͏ stays͏͏ genuine͏͏ and͏͏ attuned͏͏ to͏͏ the͏͏ changing͏͏ preferences͏͏ of͏͏ consumers,͏͏ paving͏͏ the͏͏ way͏͏ for͏͏ an͏͏ exciting͏͏ journey͏͏ for͏͏ both͏͏ OG͏͏ Beauty͏͏ and͏͏ its͏͏ co-founder,͏͏ Ashish͏͏ Chanchlani.

Continue͏͏ Exploring:͏͏ Ranveer͏͏ Singh-backed͏͏ Bold͏͏ Care͏͏ expands͏͏ into͏͏ women’s͏͏ wellness with͏͏ launch͏͏ of͏͏ ‘Bloom’

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D2C brand Mamaearth partners with Meesho to strengthen presence in tier 3 and beyond markets

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M Haziq Pandit
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mamaearth meesho

Beauty and personal care brand Mamaearth has joined forces with e-commerce platform Meesho to broaden its reach in tier 3 and smaller markets.

5x͏͏ Growth͏͏ During͏͏ Meesho Sale:

The͏͏ brand͏͏ saw͏͏ a͏͏ 5x͏͏ increase͏͏ in͏͏ growth͏͏ during͏͏ the͏͏ Meesho͏͏ sale͏͏ period͏͏ and͏͏ is͏͏ now͏͏ targeting͏͏ INR͏͏ 100͏͏ crore͏͏ in͏͏ annual͏͏ recurring͏͏ revenue͏͏ (ARR)͏͏ on͏͏ the͏͏ marketplace͏͏ over͏͏ the͏͏ next͏͏ 12͏͏ months.

Continue͏͏ Exploring:͏͏ Meesho partners͏͏ with͏͏ D2C brands͏͏ ahead͏͏ of͏͏ festive͏͏ season͏͏ to͏͏ boost͏͏ offerings

Varun͏͏ Alagh,͏͏ co-founder͏͏ and͏͏ CEO͏͏ of͏͏ Honasa͏͏ Consumer,͏͏ stated,͏͏ “We’ve͏͏ observed͏͏ an͏͏ increasing͏͏ demand͏͏ for͏͏ quality,͏͏ toxin-free͏͏ beauty͏͏ and͏͏ personal͏͏ care͏͏ products͏͏ from͏͏ tier͏͏ 3͏͏ and͏͏ smaller͏͏ markets.͏͏ This͏͏ partnership͏͏ with͏͏ Meesho͏͏ will͏͏ help͏͏ us͏͏ further͏͏ address͏͏ this͏͏ gap,͏͏ significantly͏͏ contributing͏͏ to͏͏ our͏͏ growth͏͏ by͏͏ improving͏͏ accessibility͏͏ and͏͏ fostering͏͏ consumer͏͏ trust͏͏ in͏͏ new͏͏ regions.”

Festive͏͏ Surge:͏͏ 226%͏͏ Increase͏͏ in͏͏ Orders͏͏ During͏͏ Meesho͏͏ Sale

During͏͏ Meesho’s͏͏ festive͏͏ sale,͏͏ the͏͏ beauty͏͏ and͏͏ personal͏͏ care͏͏ brand͏͏ experienced͏͏ a͏͏ 226͏͏ percent͏͏ surge͏͏ in͏͏ orders.͏͏ The͏͏ platform͏͏ has͏͏ enabled͏͏ its͏͏ products͏͏ to͏͏ reach͏͏ remote͏͏ locations͏͏ like͏͏ Belgaum,͏͏ Kashipur,͏͏ Bokaro,͏͏ Sivakasi,͏͏ and͏͏ Kushinagar,͏͏ according͏͏ to͏͏ the͏͏ release.

Recently,͏͏ Mamaearth͏͏ has͏͏ broadened͏͏ its͏͏ reach͏͏ within͏͏ the͏͏ Canteen͏͏ Stores͏͏ Department͏͏ (CSD)͏͏ under͏͏ the͏͏ Ministry͏͏ of͏͏ Defence͏͏ throughout͏͏ India.͏͏ Additionally,͏͏ it͏͏ has͏͏ formed͏͏ partnerships͏͏ with͏͏ Reliance͏͏ Retail͏͏ and͏͏ Apollo͏͏ Pharmacy͏͏ to͏͏ enhance͏͏ its͏͏ brand͏͏ presence͏͏ across͏͏ various͏͏ retail͏͏ channels.

Continue͏͏ Exploring:͏͏ Mamaearth products͏͏ now͏͏ available͏͏ at͏͏ Defence͏͏ Ministry’s͏͏ Canteen͏͏ Stores

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Bikano expands product line with new besan-based snacks

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M Haziq Pandit
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Bikano

Leading snack brand Bikano has expanded its offerings with a new range of besan-based products: Loung Sev, Ratlami Sev, and Bhavnagri Ghanthiya. This͏͏ move͏͏ reflects͏͏ Bikano’s͏͏ dedication͏͏ to͏͏ catering͏͏ to͏͏ the͏͏ increasing͏͏ demand͏͏ for͏͏ traditional,͏͏ authentic͏͏ Indian͏͏ snacks.

The͏͏ decision͏͏ to͏͏ launch͏͏ these͏͏ products͏͏ is͏͏ driven͏͏ by͏͏ the͏͏ growing͏͏ consumer͏͏ preference͏͏ for͏͏ savoury,͏͏ indulgent͏͏ snacks͏͏ that͏͏ celebrate͏͏ regional͏͏ flavours.͏͏ “At͏͏ Bikano,͏͏ we͏͏ are͏͏ dedicated͏͏ to͏͏ honouring͏͏ the͏͏ rich͏͏ tapestry͏͏ of͏͏ Indian͏͏ culinary͏͏ traditions.͏͏ Our͏͏ new͏͏ offerings,͏͏ Loung͏͏ Sev,͏͏ Ratlami͏͏ Sev,͏͏ and͏͏ Bhavnagri͏͏ Ghanthiya,͏͏ are͏͏ more͏͏ than͏͏ just͏͏ snacks;͏͏ they͏͏ pay͏͏ tribute͏͏ to͏͏ the͏͏ authentic͏͏ flavours͏͏ that͏͏ connect͏͏ us͏͏ to͏͏ our͏͏ heritage.”

“By͏͏ prioritising͏͏ high-quality͏͏ besan͏͏ and͏͏ traditional͏͏ spices,͏͏ we͏͏ aim͏͏ to͏͏ deliver͏͏ the͏͏ unique͏͏ taste͏͏ of͏͏ these͏͏ iconic͏͏ snacks͏͏ to͏͏ consumers͏͏ nationwide,͏͏ satisfying͏͏ their͏͏ nostalgic͏͏ cravings͏͏ while͏͏ ensuring͏͏ consistent͏͏ quality͏͏ and͏͏ flavour,”͏͏ said͏͏ Manish͏͏ Aggarwal,͏͏ Director͏͏ at͏͏ Bikanervala͏͏ Foods͏͏ Pvt͏͏ Ltd.

Continue͏͏ Exploring:͏͏ Bikano expands͏͏ portfolio͏͏ with͏͏ Bombay͏͏ Mixture,͏͏ eyes͏͏ increased͏͏ market͏͏ share

Market͏͏ Potential:

India’s͏͏ besan-based͏͏ snacks͏͏ market͏͏ offers͏͏ immense͏͏ potential,͏͏ with͏͏ annual͏͏ production͏͏ surpassing͏͏ 5͏͏ million͏͏ tons,͏͏ accounting͏͏ for͏͏ over͏͏ 50%͏͏ of͏͏ the͏͏ country’s͏͏ desi͏͏ chickpea͏͏ output.͏͏ Bikano͏͏ has͏͏ identified͏͏ strong͏͏ regional͏͏ demand,͏͏ particularly͏͏ in͏͏ Madhya͏͏ Pradesh͏͏ and͏͏ Rajasthan,͏͏ which͏͏ significantly͏͏ contributes͏͏ to͏͏ its͏͏ revenue.͏͏ The͏͏ company͏͏ anticipates͏͏ that͏͏ these͏͏ new͏͏ products͏͏ will͏͏ enhance͏͏ sales͏͏ in͏͏ the͏͏ namkeen͏͏ category͏͏ by͏͏ targeting͏͏ urban͏͏ and͏͏ rural͏͏ markets,͏͏ especially͏͏ in͏͏ tier-2͏͏ and͏͏ tier-3͏͏ cities͏͏ where͏͏ besan͏͏ snacks͏͏ are͏͏ particularly͏͏ popular.͏͏ This͏͏ expansion͏͏ is͏͏ expected͏͏ to͏͏ drive͏͏ both͏͏ volume͏͏ and͏͏ value͏͏ growth͏͏ for͏͏ Bikano.

Meeting͏͏ Regional͏͏ Demand:

The͏͏ new͏͏ offerings͏͏ address͏͏ the͏͏ robust͏͏ demand͏͏ for͏͏ besan-based͏͏ snacks͏͏ in͏͏ regions͏͏ like͏͏ Madhya͏͏ Pradesh͏͏ and͏͏ Rajasthan,͏͏ where͏͏ these͏͏ traditional͏͏ items͏͏ are͏͏ staples͏͏ in͏͏ many͏͏ households.͏͏ Ratlami͏͏ Sev,͏͏ Bhavnagri͏͏ Ghanthiya,͏͏ and͏͏ Loung͏͏ Sev͏͏ are͏͏ especially͏͏ popular,͏͏ enjoyed͏͏ both͏͏ as͏͏ everyday͏͏ snacks͏͏ and͏͏ during͏͏ special͏͏ occasions.

The͏͏ products͏͏ are͏͏ made͏͏ with͏͏ high-quality͏͏ besan͏͏ (gram͏͏ flour)͏͏ and͏͏ traditional͏͏ Indian͏͏ spices͏͏ to͏͏ ensure͏͏ authentic͏͏ flavours.͏͏ They͏͏ are͏͏ offered͏͏ in͏͏ two͏͏ convenient͏͏ pack͏͏ sizes:͏͏ 18g͏͏ priced͏͏ at͏͏ INR͏͏ 5͏͏ and͏͏ 38g͏͏ priced͏͏ at͏͏ INR͏͏ 10,͏͏ making͏͏ them͏͏ both͏͏ affordable͏͏ and͏͏ ideal͏͏ for͏͏ on-the-go͏͏ snacking.

“To͏͏ successfully͏͏ launch͏͏ Loung͏͏ Sev,͏͏ Ratlami͏͏ Sev,͏͏ and͏͏ Bhavnagri͏͏ Ghanthiya͏͏ in͏͏ Madhya͏͏ Pradesh͏͏ and͏͏ Rajasthan,͏͏ we͏͏ are͏͏ implementing͏͏ a͏͏ comprehensive͏͏ marketing͏͏ and͏͏ promotional͏͏ strategy.͏͏ This͏͏ includes͏͏ regional͏͏ advertising͏͏ in͏͏ local͏͏ newspapers͏͏ to͏͏ highlight͏͏ the͏͏ authenticity͏͏ of͏͏ our͏͏ products.͏͏ We͏͏ will͏͏ engage͏͏ consumers͏͏ through͏͏ in-store͏͏ promotions͏͏ such͏͏ as͏͏ sampling͏͏ events.͏͏

Additionally,͏͏ participating͏͏ in͏͏ local͏͏ festivals͏͏ and͏͏ food͏͏ events͏͏ will͏͏ enable͏͏ us͏͏ to͏͏ connect͏͏ directly͏͏ with͏͏ the͏͏ community.͏͏ Our͏͏ digital͏͏ marketing͏͏ efforts͏͏ will͏͏ concentrate͏͏ on͏͏ geo-targeted͏͏ ads͏͏ and͏͏ social͏͏ media͏͏ campaigns͏͏ tailored͏͏ to͏͏ regional͏͏ preferences.͏͏ This͏͏ all-encompassing͏͏ approach͏͏ aims͏͏ to͏͏ build͏͏ strong͏͏ brand͏͏ awareness͏͏ and͏͏ encourage͏͏ product͏͏ trials͏͏ in͏͏ these͏͏ key͏͏ markets,”͏͏ explained͏͏ Kush͏͏ Aggarwal,͏͏ marketing͏͏ head͏͏ at͏͏ Bikano.

Strengthening͏͏ Market͏͏ Position:

With͏͏ the͏͏ launch͏͏ of͏͏ these͏͏ products,͏͏ Bikano͏͏ aims͏͏ to͏͏ strengthen͏͏ its͏͏ position͏͏ in͏͏ the͏͏ competitive͏͏ namkeen͏͏ category.͏͏ The͏͏ company͏͏ anticipates͏͏ a͏͏ significant͏͏ boost͏͏ to͏͏ its͏͏ market͏͏ presence,͏͏ driven͏͏ by͏͏ the͏͏ growing͏͏ consumer͏͏ demand͏͏ for͏͏ authentic,͏͏ regionally-inspired͏͏ snacks.

Continue͏͏ Exploring:͏͏ Bikano expands͏͏ portfolio͏͏ with͏͏ ‘Madras’͏͏ and͏͏ ‘Kerala’͏͏ flavor͏͏ mixtures,͏͏ targets͏͏ 2-4%͏͏ market͏͏ share͏͏ in͏͏ Southern͏͏ India

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Pernod Ricard launches Asia’s largest malt distillery in Nagpur

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M Haziq Pandit
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Pernod Ricard malt distillery

Pernod Ricard India has achieved a significant milestone with the launch of Asia’s largest malt distillery and maturation facility in Butibori, Nagpur, Maharashtra.

Strategic͏͏ Investment͏͏ Plans:

The͏͏ company͏͏ stated͏͏ that͏͏ this͏͏ is͏͏ the͏͏ first͏͏ step͏͏ towards͏͏ fulfilling͏͏ its͏͏ Memorandum͏͏ of͏͏ Understanding͏͏ (MoU)͏͏ with͏͏ the͏͏ Government͏͏ of͏͏ Maharashtra,͏͏ signed͏͏ on͏͏ 23͏͏ February͏͏ 2024.͏͏ Pernod͏͏ Ricard͏͏ plans͏͏ to͏͏ invest͏͏ up͏͏ to͏͏ INR͏͏ 1,785͏͏ crore͏͏ in͏͏ India͏͏ over͏͏ the͏͏ next͏͏ decade.

Since͏͏ the͏͏ MoU͏͏ was͏͏ signed,͏͏ Pernod͏͏ Ricard͏͏ India͏͏ has͏͏ allocated͏͏ around͏͏ INR͏͏ 100͏͏ crore,͏͏ which͏͏ includes͏͏ land͏͏ costs.͏͏ The͏͏ company͏͏ has͏͏ also͏͏ advanced͏͏ in͏͏ operational͏͏ and͏͏ construction͏͏ planning,͏͏ with͏͏ the͏͏ design͏͏ and͏͏ layout͏͏ of͏͏ the͏͏ facility͏͏ being͏͏ finalised.

The͏͏ project͏͏ aims͏͏ to͏͏ develop͏͏ comprehensive͏͏ capabilities͏͏ for͏͏ producing͏͏ world-class͏͏ malt͏͏ spirits͏͏ in͏͏ India͏͏ and͏͏ to͏͏ establish͏͏ Asia’s͏͏ largest͏͏ malt͏͏ plant,͏͏ with͏͏ a͏͏ production͏͏ capacity͏͏ of͏͏ up͏͏ to͏͏ 13͏͏ million͏͏ pure͏͏ alcoholic͏͏ litres͏͏ per͏͏ year.

Continue͏͏ Exploring:͏͏ Pernod Ricard India bets͏͏ big͏͏ on͏͏ premiumisation,͏͏ targets͏͏ 3x͏͏ revenue͏͏ growth͏͏ with͏͏ new͏͏ whisky͏͏ launches

Maharashtra’s͏͏ Deputy͏͏ Chief͏͏ Minister,͏͏ Devendra͏͏ Fadnavis,͏͏ stated,͏͏ “Pernod͏͏ Ricard͏͏ India’s͏͏ decision͏͏ to͏͏ invest͏͏ in͏͏ Asia’s͏͏ largest͏͏ malt͏͏ spirit͏͏ distillery͏͏ and͏͏ maturation͏͏ facility͏͏ in͏͏ Maharashtra͏͏ highlights͏͏ India’s͏͏ rising͏͏ prominence͏͏ in͏͏ the͏͏ global͏͏ economy.”

“This͏͏ landmark͏͏ project͏͏ will͏͏ greatly͏͏ enhance͏͏ local͏͏ employment͏͏ by͏͏ creating͏͏ job͏͏ opportunities͏͏ for͏͏ hundreds͏͏ of͏͏ individuals͏͏ while͏͏ promoting͏͏ skill͏͏ development͏͏ and͏͏ entrepreneurship.͏͏ It͏͏ will͏͏ stimulate͏͏ economic͏͏ growth,͏͏ benefiting͏͏ farmers͏͏ and͏͏ multiple͏͏ sectors,͏͏ and͏͏ aligns͏͏ seamlessly͏͏ with͏͏ our͏͏ vision͏͏ for͏͏ a͏͏ dynamic,͏͏ diversified,͏͏ and͏͏ self-reliant͏͏ economy.”

Empowering͏͏ Local͏͏ Agriculture:

The͏͏ project͏͏ is͏͏ set͏͏ to͏͏ create͏͏ direct͏͏ employment͏͏ for͏͏ 700͏͏ to͏͏ 800͏͏ individuals,͏͏ with͏͏ additional͏͏ indirect͏͏ job͏͏ opportunities͏͏ anticipated͏͏ across͏͏ the͏͏ region.͏͏ It͏͏ will͏͏ also͏͏ offer͏͏ farmers͏͏ the͏͏ chance͏͏ to͏͏ grow͏͏ high-quality͏͏ barley.

Jean͏͏ Touboul,͏͏ CEO͏͏ of͏͏ Pernod͏͏ Ricard͏͏ India,͏͏ stated,͏͏ “This͏͏ facility͏͏ will͏͏ leverage͏͏ Pernod͏͏ Ricard’s͏͏ rich͏͏ heritage͏͏ in͏͏ premium͏͏ spirits͏͏ production.͏͏ We͏͏ take͏͏ pride͏͏ in͏͏ leading͏͏ this͏͏ transformation͏͏ and͏͏ contributing͏͏ to͏͏ the͏͏ economic͏͏ and͏͏ social͏͏ prosperity͏͏ of͏͏ Maharashtra͏͏ and͏͏ beyond.͏͏ Our͏͏ vision͏͏ is͏͏ to͏͏ create͏͏ a͏͏ sustainable͏͏ future͏͏ where͏͏ India͏͏ becomes͏͏ a͏͏ hub͏͏ for͏͏ premium͏͏ malt͏͏ spirits͏͏ made͏͏ with͏͏ global͏͏ precision͏͏ and͏͏ local͏͏ passion.”

Continue͏͏ Exploring:͏͏ India͏͏ outpaces͏͏ China,͏͏ becomes͏͏ 2nd-largest͏͏ market͏͏ for͏͏ Pernod Ricard

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Bluestone’s FY24 revenue up 64%, losses narrow despite rising expenses

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M Haziq Pandit
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Bluestone

Jewellery retailer Bluestone has reported a 64% increase in operating revenue for the year ended March 2024, according to data from Tofler. Additionally,͏͏ the͏͏ company͏͏ narrowed͏͏ its͏͏ annual͏͏ losses͏͏ by͏͏ about͏͏ 15%͏͏ to͏͏ INR͏͏ 142.2͏͏ crore.

The͏͏ Bengaluru-based͏͏ company’s͏͏ operational͏͏ revenue͏͏ surged͏͏ to͏͏ INR͏͏ 1,265.8͏͏ crore͏͏ in͏͏ FY24,͏͏ a͏͏ significant͏͏ rise͏͏ from͏͏ INR͏͏ 770.7͏͏ crore͏͏ in͏͏ FY23.͏͏ Overall,͏͏ its͏͏ total͏͏ revenue͏͏ for͏͏ FY24͏͏ amounted͏͏ to͏͏ INR͏͏ 1,303.4͏͏ crore,͏͏ compared͏͏ to͏͏ INR͏͏ 787.8͏͏ crore͏͏ the͏͏ year͏͏ before.

However,͏͏ Accel-backed͏͏ Bluestone’s͏͏ total͏͏ expenses͏͏ soared͏͏ to͏͏ INR͏͏ 1,445.7͏͏ crore͏͏ at͏͏ the͏͏ end͏͏ of͏͏ March,͏͏ up͏͏ from͏͏ INR͏͏ 955.1͏͏ crore͏͏ the͏͏ previous͏͏ year.͏͏ Material͏͏ costs,͏͏ including͏͏ raw͏͏ materials,͏͏ accounted͏͏ for͏͏ over͏͏ 85%͏͏ of͏͏ the͏͏ total͏͏ expenses.͏͏ Additionally,͏͏ employee͏͏ benefit͏͏ costs͏͏ rose͏͏ by͏͏ more͏͏ than͏͏ 50%,͏͏ reaching͏͏ INR͏͏ 138.4͏͏ crore͏͏ in͏͏ FY24.

Positive͏͏ Outlook͏͏ for͏͏ Future͏͏ Growth:

“The͏͏ company͏͏ has͏͏ successfully͏͏ increased͏͏ revenue͏͏ in͏͏ existing͏͏ stores͏͏ over͏͏ the͏͏ year,͏͏ leading͏͏ to͏͏ improved͏͏ margins,”͏͏ it͏͏ stated.͏͏ “As͏͏ a͏͏ result,͏͏ it͏͏ anticipates͏͏ further͏͏ enhancement͏͏ in͏͏ cash͏͏ flow͏͏ from͏͏ operations͏͏ through͏͏ revenue͏͏ growth͏͏ from͏͏ both͏͏ existing͏͏ and͏͏ new͏͏ customers.”

In͏͏ August,͏͏ Snackfax͏͏ had͏͏ reported͏͏ that͏͏ Bluestone͏͏ raised͏͏ INR͏͏ 900͏͏ crore͏͏ in͏͏ a͏͏ financing͏͏ round,͏͏ which͏͏ more͏͏ than͏͏ doubled͏͏ its͏͏ valuation͏͏ to͏͏ $970͏͏ million͏͏ (about͏͏ INR 8,100͏͏ crore).͏͏ The͏͏ round͏͏ attracted͏͏ investments͏͏ from͏͏ Peak͏͏ XV͏͏ Partners,͏͏ Prosus,͏͏ Steadview͏͏ Capital,͏͏ Think͏͏ Investments,͏͏ and͏͏ Pratithi͏͏ Investments,͏͏ the͏͏ family͏͏ office͏͏ of͏͏ Infosys͏͏ co-founder͏͏ Kris͏͏ Gopalakrishnan.

Continue͏͏ Exploring:͏͏ Jewellery brand Bluestone bags͏͏ INR͏͏ 900͏͏ Cr͏͏ in͏͏ pre-IPO͏͏ funding,͏͏ valuation͏͏ hits͏͏ $970͏͏ Mn

Upcoming͏͏ IPO Plans͏͏ on͏͏ the͏͏ Horizon:

Bluestone͏͏ is͏͏ set͏͏ to͏͏ file͏͏ its͏͏ draft͏͏ red͏͏ herring͏͏ prospectus͏͏ for͏͏ an͏͏ initial͏͏ public͏͏ offering͏͏ (IPO)͏͏ of͏͏ nearly͏͏ INR͏͏ 2,000͏͏ crore͏͏ later͏͏ this͏͏ year.

Founded͏͏ in͏͏ 2011͏͏ by͏͏ Gaurav͏͏ Singh͏͏ Kushwaha͏͏ and͏͏ Vidya͏͏ Nataraj,͏͏ Bluestone͏͏ operates͏͏ both͏͏ online͏͏ and͏͏ through͏͏ its͏͏ own͏͏ retail͏͏ stores,͏͏ as͏͏ well͏͏ as͏͏ franchise-owned͏͏ locations.͏͏ The͏͏ company͏͏ currently͏͏ has͏͏ around͏͏ 220͏͏ offline͏͏ stores͏͏ and͏͏ aims͏͏ to͏͏ expand͏͏ this͏͏ number͏͏ to͏͏ 400͏͏ within͏͏ the͏͏ next͏͏ 12͏͏ to͏͏ 18͏͏ months.

Investor͏͏ interest͏͏ in͏͏ omnichannel͏͏ jewellery͏͏ platforms͏͏ in͏͏ India͏͏ has͏͏ surged͏͏ recently,͏͏ particularly͏͏ following͏͏ Titan’s͏͏ acquisitiBluestone’s FY24 revenue up 64%, losses narrow despite rising expenseson͏͏ of͏͏ a͏͏ stake͏͏ in͏͏ CaratLane͏͏ from͏͏ founder͏͏ Mithun͏͏ Sacheti͏͏ last͏͏ year.͏͏ In͏͏ July,͏͏ silver͏͏ jewellery͏͏ maker͏͏ Giva͏͏ announced͏͏ it͏͏ had͏͏ raised͏͏ INR͏͏ 200͏͏ crore͏͏ in͏͏ a͏͏ Series͏͏ B͏͏ funding͏͏ round͏͏ led͏͏ by͏͏ Premji͏͏ Invest.

Continue͏͏ Exploring:͏͏ Jewellery retailer Bluestone on͏͏ track͏͏ to͏͏ become͏͏ unicorn͏͏ in͏͏ pre-IPO͏͏ funding͏͏ round

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Varun Beverages to raise INR 7,500 Cr through QIP for strategic expansion

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M Haziq Pandit
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0
Varun Beverages

PepsiCo‘s leading bottler, Varun Beverages, plans to raise INR 7,500 crore from the market through a Qualified Institutions Placement (QIP) to finance its growth initiatives. In͏͏ a͏͏ board͏͏ meeting͏͏ held͏͏ on͏͏ Wednesday,͏͏ the͏͏ company͏͏ approved͏͏ the͏͏ proposal͏͏ to͏͏ “raise͏͏ funds͏͏ through͏͏ the͏͏ issuance͏͏ of͏͏ equity͏͏ shares͏͏ for͏͏ an͏͏ aggregate͏͏ amount͏͏ not͏͏ exceeding͏͏ INR͏͏ 7,500͏͏ crore”͏͏ via͏͏ QIP,͏͏ according͏͏ to͏͏ a͏͏ regulatory͏͏ filing.

The͏͏ funds͏͏ will͏͏ be͏͏ raised͏͏ in͏͏ “one͏͏ or͏͏ more͏͏ tranches”͏͏ and͏͏ will͏͏ require͏͏ the͏͏ approval͏͏ of͏͏ the͏͏ company’s͏͏ equity͏͏ shareholders͏͏ via͏͏ a͏͏ postal͏͏ ballot,͏͏ it͏͏ added.

Continue͏͏ Exploring:͏͏ Varun Beverages eyes͏͏ untapped͏͏ markets͏͏ with͏͏ focus͏͏ on͏͏ production͏͏ capacity͏͏ and͏͏ distribution͏͏ expansion

Funds͏͏ to͏͏ Support͏͏ Growth͏͏ Initiatives:

The͏͏ proceeds͏͏ from͏͏ this͏͏ fundraising͏͏ will͏͏ be͏͏ used͏͏ for͏͏ “investments͏͏ in͏͏ subsidiaries,͏͏ joint͏͏ ventures,͏͏ or͏͏ associates”͏͏ and͏͏ to͏͏ “support͏͏ the͏͏ growth͏͏ of͏͏ existing͏͏ businesses,͏͏ including͏͏ expanding͏͏ the͏͏ product͏͏ portfolio,͏͏ entering͏͏ new͏͏ markets,͏͏ and͏͏ making͏͏ strategic͏͏ acquisitions.”

This͏͏ will͏͏ also͏͏ facilitate͏͏ the͏͏ “pre-payment͏͏ or͏͏ repayment”͏͏ of͏͏ debts͏͏ and͏͏ support͏͏ general͏͏ corporate͏͏ purposes,͏͏ Varun͏͏ Beverages͏͏ Ltd͏͏ (VBL)͏͏ stated͏͏ in͏͏ a͏͏ regulatory͏͏ filing.

VBL͏͏ accounts͏͏ for͏͏ 90͏͏ percent͏͏ of͏͏ PepsiCo’s͏͏ beverage͏͏ sales͏͏ volume͏͏ in͏͏ India.

Continue͏͏ Exploring:͏͏ Varun Beverages’͏͏ Q2͏͏ PAT͏͏ surges͏͏ 26%͏͏ YoY͏͏ to͏͏ INR͏͏ 1,262͏͏ Cr,͏͏ revenue͏͏ rises͏͏ 28%

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Nykaa enters quick commerce fray with 10-minute delivery pilot in Mumbai

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M Haziq Pandit
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Nykaa

Nykaa, the listed beauty marketplace, is reportedly planning to enter the quick commerce sector to reclaim market share from competitors such as Blinkit, Zepto, and Swiggy Instamart.

According͏͏ to͏͏ an͏͏ ET͏͏ report,͏͏ Nykaa͏͏ has͏͏ launched͏͏ a͏͏ 10-minute͏͏ delivery͏͏ pilot͏͏ in͏͏ certain͏͏ areas͏͏ of͏͏ Mumbai,͏͏ covering͏͏ 5%͏͏ of͏͏ its͏͏ SKU͏͏ base.

Boosting͏͏ Delivery͏͏ Options:

In͏͏ September,͏͏ Nykaa͏͏ announced͏͏ its͏͏ plans͏͏ to͏͏ enhance͏͏ next-day͏͏ and͏͏ same-day͏͏ deliveries͏͏ to͏͏ meet͏͏ the͏͏ rising͏͏ demand͏͏ for͏͏ quick͏͏ commerce͏͏ models.͏͏ Falguni͏͏ Nayar,͏͏ Nykaa’s͏͏ chairperson,͏͏ MD,͏͏ and͏͏ CEO,͏͏ mentioned͏͏ at͏͏ the͏͏ company’s͏͏ AGM͏͏ that͏͏ next-day͏͏ deliveries͏͏ currently͏͏ account͏͏ for͏͏ 60%͏͏ of͏͏ all͏͏ orders͏͏ from͏͏ the͏͏ marketplace’s͏͏ top͏͏ 110͏͏ cities.

Continue͏͏ Exploring:͏͏ Nykaa accelerates͏͏ same-day͏͏ and͏͏ next-day͏͏ deliveries,͏͏ achieves͏͏ 60%͏͏ fulfillment͏͏ rate͏͏ in͏͏ 110͏͏ cities

Competing͏͏ in͏͏ a͏͏ Growing͏͏ Quick Commerce Landscape:

Quick͏͏ commerce͏͏ platforms͏͏ such͏͏ as͏͏ Blinkit,͏͏ Zepto,͏͏ Swiggy͏͏ Instamart,͏͏ BigBasket,͏͏ and͏͏ Flipkart͏͏ Minutes͏͏ are͏͏ aiming͏͏ to͏͏ capitalise͏͏ on͏͏ festive͏͏ season͏͏ demand͏͏ by͏͏ expanding͏͏ their͏͏ beauty͏͏ and͏͏ personal͏͏ care͏͏ SKUs.

For͏͏ numerous͏͏ D2C͏͏ beauty͏͏ brands,͏͏ partnering͏͏ with͏͏ quick͏͏ commerce͏͏ platforms͏͏ allows͏͏ them͏͏ to͏͏ get͏͏ closer͏͏ to͏͏ their͏͏ consumers.͏͏ Furthermore,͏͏ these͏͏ platforms͏͏ facilitate͏͏ impulse͏͏ buying,͏͏ making͏͏ them͏͏ particularly͏͏ attractive͏͏ to͏͏ modern͏͏ beauty͏͏ brands.

Continue͏͏ Exploring:͏͏ India’s͏͏ quick commerce sales͏͏ surge͏͏ 280%͏͏ in͏͏ two͏͏ years,͏͏ expected͏͏ to͏͏ reach͏͏ USD͏͏ 9.95͏͏ Bn͏͏ by͏͏ 2029

Anticipating͏͏ a͏͏ Surge͏͏ in͏͏ Beauty͏͏ Product͏͏ Sales:

“We͏͏ have͏͏ observed͏͏ rapid͏͏ adoption͏͏ of͏͏ skincare͏͏ and͏͏ beauty͏͏ products͏͏ on͏͏ quick͏͏ commerce͏͏ platforms,͏͏ a͏͏ trend͏͏ that͏͏ is͏͏ expected͏͏ to͏͏ grow͏͏ in͏͏ the͏͏ coming͏͏ months.͏͏ This͏͏ could͏͏ impact͏͏ niche͏͏ players͏͏ like͏͏ Nykaa,͏͏ Purplle,͏͏ and͏͏ others͏͏ that͏͏ have͏͏ been͏͏ market͏͏ leaders.͏͏ We͏͏ anticipate͏͏ a͏͏ surge͏͏ in͏͏ small-ticket͏͏ purchases͏͏ and͏͏ non-makeup͏͏ product͏͏ orders͏͏ on͏͏ quick͏͏ commerce͏͏ platforms͏͏ during͏͏ this͏͏ festive͏͏ season,”͏͏ said͏͏ Satish͏͏ Meena,͏͏ an͏͏ adviser͏͏ at͏͏ market͏͏ intelligence͏͏ firm͏͏ Datum͏͏ Intelligence,͏͏ earlier͏͏ this͏͏ month.

Many͏͏ of͏͏ Nykaa’s͏͏ private͏͏ labels͏͏ are͏͏ available͏͏ on͏͏ Blinkit,͏͏ Zepto,͏͏ and͏͏ Swiggy͏͏ Instamart,͏͏ providing͏͏ Nykaa͏͏ with͏͏ insight͏͏ into͏͏ the͏͏ advantages͏͏ of͏͏ quick͏͏ commerce.͏͏ However,͏͏ this͏͏ rise͏͏ in͏͏ quick͏͏ commerce͏͏ has͏͏ negatively͏͏ impacted͏͏ Nykaa’s͏͏ core͏͏ marketplace͏͏ business.

Ahead͏͏ of͏͏ its͏͏ Q2͏͏ FY24͏͏ results,͏͏ Nykaa͏͏ reported͏͏ consolidated͏͏ revenue͏͏ growth͏͏ in͏͏ the͏͏ mid-twenties͏͏ for͏͏ the͏͏ second͏͏ quarter͏͏ of͏͏ the͏͏ current͏͏ financial͏͏ year͏͏ 2024-25͏͏ (FY25).

Continue͏͏ Exploring:͏͏ Nykaa reports͏͏ mid-twenties͏͏ revenue͏͏ growth͏͏ in͏͏ Q2;͏͏ fashion͏͏ vertical͏͏ faces͏͏ slowdown

The͏͏ company͏͏ stated͏͏ that͏͏ its͏͏ beauty͏͏ vertical͏͏ performed͏͏ strongly,͏͏ while͏͏ the͏͏ fashion͏͏ vertical͏͏ continues͏͏ to͏͏ underperform.

Nykaa͏͏ is͏͏ not͏͏ the͏͏ only͏͏ player͏͏ keen͏͏ to͏͏ explore͏͏ the͏͏ quick͏͏ commerce͏͏ trend.͏͏ Recently,͏͏ this͏͏ model͏͏ has͏͏ expanded͏͏ beyond͏͏ groceries͏͏ to͏͏ include͏͏ fashion͏͏ and͏͏ lifestyle͏͏ sectors,͏͏ such͏͏ as͏͏ beauty͏͏ and͏͏ personal͏͏ care.

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Kent RO partners with Black+Decker to launch innovative water purifiers

By
M Haziq Pandit
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0
Kent RO water purifier

Kent RO Systems Ltd., a brand specializing in water purification solutions, has entered into a licensing partnership with home products brand Black+Decker to introduce two innovative water purifiers:͏͏ the͏͏ Black+Decker͏͏ Crest͏͏ RO͏͏ Purifier͏͏ and͏͏ the͏͏ Zenith͏͏ RO͏͏ Purifier.

Continue͏͏ Exploring:͏͏ Kent RO System eyes͏͏ US͏͏ market͏͏ entry͏͏ and͏͏ appliance͏͏ portfolio͏͏ expansion;͏͏ targets͏͏ INR͏͏ 2,000͏͏ Crore͏͏ turnover͏͏ in͏͏ next͏͏ three͏͏ years

Commitment͏͏ to͏͏ Safe͏͏ Drinking͏͏ Water:

“We͏͏ are͏͏ excited͏͏ to͏͏ partner͏͏ with͏͏ Black+Decker͏͏ on͏͏ this͏͏ initiative,”͏͏ said͏͏ Varun͏͏ Gupta,͏͏ Joint͏͏ Managing͏͏ Director͏͏ of͏͏ Kent͏͏ RO͏͏ Systems͏͏ Ltd.͏͏ “The͏͏ Black+Decker͏͏ brand͏͏ is͏͏ synonymous͏͏ with͏͏ innovation͏͏ and͏͏ excellence.͏͏ Our͏͏ new͏͏ range͏͏ of͏͏ water͏͏ purification͏͏ products͏͏ is͏͏ designed͏͏ to͏͏ provide͏͏ superior͏͏ water͏͏ purification,͏͏ ensuring͏͏ that͏͏ Indian͏͏ households͏͏ have͏͏ access͏͏ to͏͏ safe͏͏ and͏͏ healthy͏͏ drinking͏͏ water.”

“As͏͏ a͏͏ foremost͏͏ global͏͏ brand͏͏ in͏͏ home͏͏ products,͏͏ our͏͏ mission͏͏ is͏͏ to͏͏ provide͏͏ solutions͏͏ that͏͏ enhance͏͏ the͏͏ home͏͏ experience͏͏ for͏͏ our͏͏ consumers,”͏͏ remarked͏͏ Amit͏͏ Datta,͏͏ Commercial͏͏ Director͏͏ Licensing͏͏ at͏͏ Stanley͏͏ Black͏͏ &͏͏ Decker.͏͏ “We͏͏ are͏͏ focused͏͏ on͏͏ simplifying͏͏ home͏͏ life͏͏ by͏͏ expanding͏͏ our͏͏ brand͏͏ portfolio͏͏ across͏͏ various͏͏ regions.”

Founded͏͏ in͏͏ 1999,͏͏ Kent͏͏ RO͏͏ Systems͏͏ Ltd.͏͏ has͏͏ consistently͏͏ pioneered͏͏ advanced͏͏ technology͏͏ in͏͏ water͏͏ purifiers,͏͏ air͏͏ purifiers,͏͏ and͏͏ kitchen͏͏ appliances.͏͏ Today,͏͏ Kent͏͏ stands͏͏ as͏͏ the͏͏ largest-selling͏͏ RO͏͏ brand͏͏ and͏͏ the͏͏ market͏͏ leader͏͏ in͏͏ India.

Continue͏͏ Exploring:͏͏ Water purifier brand͏͏ Livpure͏͏ secures͏͏ INR͏͏ 233͏͏ Cr͏͏ in͏͏ funding͏͏ for͏͏ expansion͏͏ and͏͏ R&D

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Toys“R”Us India leverages BIS to launch locally manufactured toys by mid-2025

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M Haziq Pandit
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Toys“R”Us

Ace Turtle, the exclusive licensee of the American toy retail chain Toys“R”Us, is utilising the Bureau of Indian Standards (BIS) to overhaul its business strategy with a stronger focus on local manufacturing in India. The͏͏ company͏͏ aims͏͏ to͏͏ start͏͏ offering͏͏ locally͏͏ produced͏͏ toys͏͏ in͏͏ retail͏͏ by͏͏ mid-2025.

Navigating͏͏ Industry͏͏ Regulations:

The͏͏ introduction͏͏ of͏͏ BIS͏͏ in͏͏ the͏͏ toy͏͏ industry͏͏ has͏͏ posed͏͏ challenges͏͏ for͏͏ sector͏͏ players,͏͏ particularly͏͏ concerning͏͏ supply,͏͏ as͏͏ noted͏͏ by͏͏ Nitin͏͏ Chhabra,͏͏ Founder͏͏ and͏͏ CEO͏͏ of͏͏ Ace͏͏ Turtle,͏͏ making͏͏ it͏͏ more͏͏ difficult͏͏ to͏͏ import͏͏ toys͏͏ from͏͏ China.͏͏ The͏͏ government͏͏ previously͏͏ raised͏͏ the͏͏ basic͏͏ customs͏͏ duty͏͏ on͏͏ toys͏͏ from͏͏ 20͏͏ per͏͏ cent͏͏ to͏͏ 60͏͏ per͏͏ cent͏͏ to͏͏ protect͏͏ domestic͏͏ manufacturers,͏͏ and͏͏ this͏͏ rate͏͏ was͏͏ further͏͏ increased͏͏ to͏͏ 70͏͏ per͏͏ cent͏͏ in͏͏ March͏͏ 2023.

However,͏͏ Chhabra͏͏ highlighted͏͏ that͏͏ these͏͏ regulations͏͏ have͏͏ opened͏͏ up͏͏ opportunities͏͏ for͏͏ toy͏͏ companies.͏͏ “The͏͏ BIS͏͏ standard͏͏ regulation͏͏ has͏͏ enabled͏͏ us͏͏ by͏͏ eliminating͏͏ cheap͏͏ imports͏͏ and͏͏ significantly͏͏ reducing͏͏ the͏͏ grey͏͏ market.͏͏ Consequently,͏͏ we͏͏ now͏͏ have͏͏ access͏͏ to͏͏ higher-quality͏͏ products.”

Continue͏͏ Exploring:͏͏ Ace͏͏ Turtle͏͏ expands͏͏ Toys“R”Us footprint͏͏ with͏͏ new͏͏ store͏͏ in͏͏ Bengaluru

Additionally,͏͏ this͏͏ initiative͏͏ promotes͏͏ locally͏͏ manufactured͏͏ products.͏͏ “We͏͏ plan͏͏ to͏͏ establish͏͏ our͏͏ local͏͏ manufacturing͏͏ capabilities͏͏ by͏͏ partnering͏͏ with͏͏ contract͏͏ manufacturers.͏͏ Currently,͏͏ we͏͏ are͏͏ assessing͏͏ factories͏͏ and͏͏ discussing͏͏ the͏͏ next͏͏ steps.͏͏ Our͏͏ aim͏͏ is͏͏ to͏͏ finalise͏͏ these͏͏ plans͏͏ by͏͏ the͏͏ end͏͏ of͏͏ this͏͏ year,͏͏ with͏͏ production͏͏ expected͏͏ to͏͏ start͏͏ 3͏͏ to͏͏ 4͏͏ months͏͏ later,”͏͏ Chhabra͏͏ explained.

Additionally,͏͏ local͏͏ manufacturing͏͏ plays͏͏ a͏͏ crucial͏͏ role͏͏ in͏͏ optimising͏͏ pricing͏͏ strategies,͏͏ Chhabra͏͏ explained.͏͏ “Localising͏͏ production͏͏ allows͏͏ us͏͏ to͏͏ considerably͏͏ cut͏͏ import͏͏ costs,͏͏ enabling͏͏ us͏͏ to͏͏ offer͏͏ more͏͏ competitive͏͏ prices͏͏ to͏͏ our͏͏ customers͏͏ and͏͏ enhance͏͏ access͏͏ to͏͏ high-quality͏͏ Toys“R”͏͏ Us͏͏ products͏͏ throughout͏͏ the͏͏ country,”͏͏ he͏͏ stated.

Ambitious͏͏ Retail͏͏ Expansion:

The͏͏ company͏͏ operates͏͏ five͏͏ retail͏͏ stores͏͏ and͏͏ plans͏͏ to͏͏ add͏͏ seven͏͏ more͏͏ in͏͏ the͏͏ next͏͏ six͏͏ months,͏͏ with͏͏ a͏͏ goal͏͏ of͏͏ opening͏͏ a͏͏ new͏͏ store͏͏ every͏͏ five͏͏ to͏͏ six͏͏ weeks.͏͏ Chhabra͏͏ also͏͏ mentioned͏͏ a͏͏ long-term͏͏ vision͏͏ of͏͏ expanding͏͏ to͏͏ 50͏͏ stores͏͏ within͏͏ the͏͏ next͏͏ three͏͏ years.͏͏ The͏͏ brand͏͏ saw͏͏ a͏͏ remarkable͏͏ 245͏͏ per͏͏ cent͏͏ growth͏͏ in͏͏ topline͏͏ revenue͏͏ in͏͏ 2024͏͏ compared͏͏ to͏͏ 2023.

Continue͏͏ Exploring:͏͏ Toys“R”Us bets͏͏ big͏͏ on͏͏ Indian͏͏ market,͏͏ eyes͏͏ top͏͏ five͏͏ position͏͏ within͏͏ 4-5͏͏ years

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Pernod Ricard launches Longitude 77 single malt in Punjab, expanding its reach across India

By
M Haziq Pandit
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0
Pernod Ricard Longitude 77

Pernod Ricard India‘s first-ever Indian single malt, Longitude 77, is set to expand its presence in the Indian market with its launch in Punjab.

Longitude 77 Expands͏͏ Its͏͏ Market͏͏ Reach͏͏ Across͏͏ India:

With͏͏ Longitude͏͏ 77͏͏ now͏͏ available͏͏ in͏͏ Maharashtra,͏͏ Goa,͏͏ Haryana,͏͏ Chandigarh,͏͏ Rajasthan,͏͏ Uttar͏͏ Pradesh,͏͏ Dubai,͏͏ and͏͏ Delhi͏͏ Duty-Free,͏͏ the͏͏ brand͏͏ continues͏͏ to͏͏ expand͏͏ its͏͏ reach͏͏ in͏͏ India͏͏ with͏͏ its͏͏ launch͏͏ in͏͏ Punjab.

Crafted͏͏ in͏͏ small͏͏ batches,͏͏ Longitude͏͏ 77͏͏ is͏͏ made͏͏ with͏͏ locally͏͏ sourced͏͏ ingredients.͏͏ It͏͏ undergoes͏͏ double͏͏ maturation͏͏ in͏͏ American͏͏ Bourbon͏͏ barrels͏͏ and͏͏ wine͏͏ casks,͏͏ with͏͏ extra͏͏ aging͏͏ in͏͏ the͏͏ cool,͏͏ dry͏͏ climate͏͏ of͏͏ Dindori͏͏ Nashik,͏͏ nestled͏͏ in͏͏ the͏͏ Sahyadri͏͏ Range.

Continue͏͏ Exploring:͏͏ Pernod Ricard unveils͏͏ its͏͏ first͏͏ made-in-India͏͏ single͏͏ malt,͏͏ Longitude 77

Kartik͏͏ Mohindra,͏͏ Chief͏͏ Marketing͏͏ Officer͏͏ at͏͏ Pernod͏͏ Ricard͏͏ India,͏͏ expressed,͏͏ “We͏͏ are͏͏ proud͏͏ to͏͏ introduce͏͏ Longitude͏͏ 77͏͏ to͏͏ Punjab,͏͏ a͏͏ region͏͏ renowned͏͏ for͏͏ its͏͏ strong͏͏ appreciation͏͏ of͏͏ authenticity͏͏ and͏͏ grandeur.”

“Longitude͏͏ 77͏͏ is͏͏ not͏͏ just͏͏ a͏͏ single͏͏ malt;͏͏ it͏͏ embodies͏͏ a͏͏ celebration͏͏ of͏͏ India’s͏͏ rich͏͏ heritage͏͏ and͏͏ craftsmanship,͏͏ blended͏͏ with͏͏ modern͏͏ luxury.͏͏ Grounded͏͏ in͏͏ Indian͏͏ terroir,͏͏ this͏͏ launch͏͏ represents͏͏ an͏͏ exciting͏͏ chapter͏͏ as͏͏ we͏͏ strive͏͏ to͏͏ share͏͏ this͏͏ unique͏͏ spirit͏͏ of͏͏ India͏͏ with͏͏ connoisseurs͏͏ nationwide.”

Longitude͏͏ 77͏͏ gets͏͏ its͏͏ name͏͏ from͏͏ the͏͏ 77°͏͏ East͏͏ line͏͏ of͏͏ longitude͏͏ that͏͏ passes͏͏ through͏͏ India.͏͏ According͏͏ to͏͏ the͏͏ company,͏͏ the͏͏ brand͏͏ embodies͏͏ India’s͏͏ rich͏͏ heritage͏͏ and͏͏ highlights͏͏ its͏͏ commitment͏͏ to͏͏ developing͏͏ world-class͏͏ products͏͏ within͏͏ the͏͏ country.͏͏ This͏͏ single͏͏ malt͏͏ also͏͏ caters͏͏ to͏͏ the͏͏ rising͏͏ demand͏͏ for͏͏ premium,͏͏ locally͏͏ produced͏͏ Indian͏͏ spirits.

Continue͏͏ Exploring:͏͏ Pernod Ricard India bets͏͏ big͏͏ on͏͏ premiumisation,͏͏ targets͏͏ 3x͏͏ revenue͏͏ growth͏͏ with͏͏ new͏͏ whisky͏͏ launches

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