David Beckham’s IM8 Breaks Records: The Supplement Brand Growing Faster Than Any Competitor in History

Health & Wellness

November 15, 2025

David Beckham’s wellness venture, IM8, has officially disrupted the global supplement market, earning the title of the fastest growing supplement brand in history. Launched with a mission to make high quality nutrition simple, stylish, and trustworthy, IM8 has quickly become a favourite among fitness enthusiasts, athletes, and wellness focused consumers around the world.

IM8’s growth has been driven by its clean ingredient philosophy, transparent formulations, and Beckham’s strong personal involvement in the brand. Unlike many celebrity backed wellness products, Beckham has positioned IM8 as more than just a name driven venture. The brand has focused heavily on research backed formulations and premium branding, creating a strong identity that resonates with modern consumers who value both performance and aesthetics.

In just a short span, IM8 has expanded its product portfolio to include daily performance blends, hydration mixes, multivitamins, and protein solutions. The brand’s strong presence on social media, coupled with Beckham’s global influence, has pushed IM8 into international markets at record speed. Retailers have reported rapid sell outs, and online sales continue to climb month after month.

Industry analysts believe the timing of IM8’s rise is strategic. With consumers prioritising wellness more than ever, the supplement industry has seen explosive growth, and IM8 has capitalised on this shift with sleek packaging, convenient formulations, and a powerful story of discipline and personal care led by one of the world’s most recognisable sports icons.

As IM8 continues to scale, the brand shows no signs of slowing down. Its early success signals a new era where athlete backed wellness brands prioritize authenticity, quality, and long term health benefits rather than quick wins.

Haircare startup &Done bags Rs 6.5 crore to expand professional salon partnerships

funding

SnackTeam

November 13, 2025

Image-of-&Done. — Haircare startup &Done bags Rs 6.5 crore to expand professional salon partnerships

Indian premium haircare brand &Done has secured Rs 6.5 crore in a pre-seed funding round led by All In Capital, with participation from M.G. Investments and a group of angel investors. The capital will be used to expand product development, scale salon partnerships, and strengthen its direct-to-consumer presence across metro markets.

Founded earlier this year by entrepreneurs Saumya Yadav and Atit Jain, both engineers with prior startup experience, &Done aims to create a high-performance, science-backed haircare line tailored specifically for Indian hair textures and weather conditions. Yadav, an alumnus of IIT Delhi and Stanford Graduate School of Business, previously co-founded the edtech platform Udayy, while Jain, a BITS Pilani graduate, brings a track record of operational expertise in building consumer-led ventures.

Within months of its launch, &Done has established partnerships with more than 1,500 stylists across 300 premium salons in major Indian cities. The company follows a dual-channel approach—focusing on professional salon distribution while also selling directly to consumers through its online platform. Its flagship offerings include a range of shampoos and conditioners designed for at-home use that mirror professional-grade formulations.

“All In Capital sees &Done as a strong contender in a market long dominated by global brands,” said Aditya Singh, Co-founder at All In Capital. “Haircare is a tough category, with consumers quick to judge after one use. &Done has approached the challenge with genuine problem-solving and data-backed formulation.”

Co-founder Saumya Yadav said the brand’s mission is rooted in filling a gap for Indian consumers seeking results-oriented haircare. “Most professional brands used in Indian salons are imported. Indian hair behaves differently, and the environment demands different care. Our goal is to deliver high-performance, professional results made for Indian realities,” she said.

The company added that its formulations use globally sourced active ingredients, clinically tested to repair and strengthen hair with visible results.

Satvacart uses artificial intelligence to power next-gen grocery pricing with Shiv AI

Retail & Ecommerce

SnackTeam

November 13, 2025

Image-of-Satvacart- — Satvacart uses artificial intelligence to power next-gen grocery pricing with Shiv AI

Satvacart, the Gurugram-based grocery delivery platform, has rolled out an in-house artificial intelligence system named Shiv AI, a patent-pending pricing engine that adjusts product prices and offers in real time based on customer behaviour. The company said the system continuously learns from user sessions, interpreting how shoppers browse and respond to prompts, allowing it to personalise discounts and recommendations instantly.

According to the company, this marks a first in India’s online grocery segment, where most pricing decisions are either static or centrally managed. Shiv AI instead calculates contribution margins for every order as it happens, letting the platform tailor prices and promotions dynamically without manual oversight.

Satvacart, founded in 2014 by Rahul Hari and Deepika Saxena, operates on a scheduled delivery model, positioning itself differently from 10-minute quick commerce players. The company’s format allows customers to book precise delivery slots, including late-night orders, while maintaining operational efficiency and better margins.

The company said its current average order value stands at ₹870, with a contribution margin of around 15%, enabling it to run profitably even without advertising revenue. Satvacart became cash-flow positive in 2020 and continues to prioritise margin-led expansion over aggressive discounting.

To fuel its next phase of growth, Satvacart is in advanced talks to raise USD 10 million from family offices and select venture capital funds. The planned capital will be used to expand operations into Noida and Mumbai, strengthening its footprint across key urban markets.

Co-founder Rahul Hari said the introduction of Shiv AI aligns with Satvacart’s long-term vision to “build a self-learning retail engine that understands value from both the customer and business lens.” Over the next three years, the company aims to double its scale while maintaining profitability across new cities.

Iconic Fashion eyes Rs 1,100 crore revenue by FY28; rolls out Rs 150 crore expansion to capture India’s next 100 cities

Growth

SnackTeam

November 13, 2025

Iconic Fashion India, a leading player in the premium apparel and lifestyle retail segment, has unveiled ambitious growth plans, setting a target of Rs 1,100 crore in revenue over the next three years. To fuel this expansion, the company has announced a capital expenditure plan of Rs 150 crore aimed at expanding its presence beyond metro cities.

The brand intends to increase its retail footprint by adding nearly 10 lakh sq. ft. of space across tier-1 and tier-2 cities, underscoring its focus on capturing India’s rapidly growing aspirational consumer base. Iconic Fashion, known for housing top global and Indian fashion labels, plans to strengthen its multi-brand outlets and exclusive stores network as part of this strategy.

In addition to geographical expansion, the company is diversifying its product portfolio to include new categories such as luggage, designer wear, and watches. This move is expected to contribute significantly to its revenue mix over the next two years.

Enhanced in-store experiences, omnichannel retail integration, and deeper digital engagement will form the backbone of Iconic’s strategy going forward. The company aims to leverage data-driven insights and technology to improve customer experience both online and offline.

As competition intensifies in India’s premium retail space, Iconic Fashion’s aggressive growth push signals confidence in the rising demand for high-end fashion and lifestyle products outside traditional metro markets. The brand’s focus on diversification and innovation is poised to make it a formidable player in the Rs 5 lakh crore Indian fashion retail market.

Patanjali’s ‘Dhoka’ Chyawanprash Campaign Blocked by Delhi High Court Over Misleading Content

Business

SnackTeam

November 12, 2025

The Delhi High Court has restrained Patanjali Ayurved from running its recent chyawanprash advertisement, calling it misleading and disparaging to other brands in the category. The ruling came after Dabur India filed a plea alleging that the commercial harmed the reputation of all other chyawanprash manufacturers.

The 25-second advertisement, titled “51 Herbs. 1 Truth. Patanjali Chyawanprash!”, showed a mother feeding chyawanprash to her child as yoga guru Ramdev declared that “most people are fooled in the name of chyawanprash.” The court said the ad falsely implied that only Patanjali’s product was genuine while all others were deceptive, a message that misled consumers and damaged competitors.

Justice Tejas Karia, delivering the interim order, said, “To convey that only Patanjali’s product is genuine and others are deceptive is incorrect and disparages the entire class of chyawanprash.” He added that any manufacturer following statutory and ayurvedic guidelines “cannot be denigrated as deceptive.”

The court directed Patanjali to remove the advertisement from all television, digital, and print platforms within three days. It observed that featuring Ramdev, a figure of authority in yoga and Ayurveda, amplified the misleading impact on viewers, making them believe that rival chyawanprash products lacked authenticity.

Patanjali argued that the commercial was merely creative expression protected under Article 19(1)(a) of the Constitution. However, the court rejected the defence, stating that the campaign went “beyond permissible puffery” and amounted to “misleading disparagement.”

The court also noted that stopping the ad would not materially harm Patanjali, as the company remained free to promote its chyawanprash without maligning competitors.

This is not the first time Patanjali’s advertising has faced legal scrutiny. In July, the High Court had similarly ordered the removal of another chyawanprash line that implied rival products were inferior—a decision later upheld by a division bench.

Anveshan’s Smart Supply Chain Revolution: How FilFlo’s AI Cut Losses, Raised Fill Rates to 95%, and Boosted Growth

Growth

SnackTeam

November 12, 2025

Image-of-anveshan — Anveshan’s Smart Supply Chain Revolution: How FilFlo’s AI Cut Losses, Raised Fill Rates to 95%, and Boosted Growth

Six months ago, Anveshan, a fast-growing food brand, faced a supply chain crisis that was eating into its revenues. Despite being a ₹100 crore brand, its fill rates across quick commerce platforms hovered between 75–85%, leading to over ₹1 crore in lost sales every month as customers encountered frequent out-of-stock issues.

Founder and CEO Kuldeep Parewa says the turning point came when the company adopted FilFlo, an AI-powered supply chain management platform built by Shubham Vyas and Navdeep Parewa. Having faced similar operational challenges at Sleepy Owl Coffee and P-TAL, the duo designed FilFlo to eliminate the chaos of manual inventory tracking and Excel-based planning.

Since implementation, Anveshan’s fill rates have jumped to 95%, with quick commerce revenue rising 33% in a single quarter. The company now enjoys live inventory visibility across warehouses, AI-managed replenishment for distribution centers in Mumbai and Bangalore, and a fivefold increase in capacity through third-party warehousing.

“The biggest shift wasn’t the metrics—it was mindset,” Kuldeep shared. “We stopped managing the supply chain. FilFlo started managing it for us.”

The brand also underwent a structural revamp, creating specialized logistics roles and introducing sharper KPI tracking powered by FilFlo.

For consumer brands still managing operations manually, the message is clear. “If you’re doing ₹10 crore-plus and still handling replenishment in Excel, you’re leaving money on the table,” Kuldeep said.

FilFlo now powers supply chains for seven brands, handling over ₹300 crore in monthly GMV—and according to its founders, they’re only just getting started.

Balaji Wafers valued at ₹35,000 crore as General Atlantic closes in on 7% stake purchase

INVESTMENTS

Online Desk

November 11, 2025

Image of balaji — Balaji Wafers valued at ₹35,000 crore as General Atlantic closes in on 7% stake purchase

US-based private equity firm General Atlantic is close to finalizing a ₹2,500 crore investment for a 7% stake in Balaji Wafers, valuing the Gujarat-headquartered snack maker at around ₹35,000 crore. The transaction, once complete, will mark one of the biggest private investments in India’s regional packaged foods space this year.

Balaji Wafers founder and managing director, Chandu Virani, confirmed that talks are in the final leg and that a formal announcement is expected soon. “It’s a done deal from our side,” Virani said, adding that the move is driven by the next generation’s ambition to bring in strategic capital and scale operations nationally.

The investment will give General Atlantic a foothold in India’s fast-growing savory snacks market, where Balaji commands nearly 65% share across Gujarat, Maharashtra, and Rajasthan in categories like chips, namkeen, and bhujia. Despite its stronghold being largely regional, Balaji ranks third in India’s overall salty snack segment, behind Haldiram’s and PepsiCo.

Founded in 1982 by Virani, who started out selling sandwiches and snacks at a Rajkot cinema, Balaji Wafers has built its business on a high-efficiency, low-cost model. The company generated ₹6,500 crore in revenue last fiscal year, with profits nearing ₹1,000 crore. Its lean approach—spending just 4% of revenue on advertising compared to the industry’s 8-12% average—has enabled consistent reinvestment in production and pricing control.

Balaji currently operates four large manufacturing units and plans to double capacity as it eyes broader national expansion.

The deal also highlights surging investor interest in regional consumer brands. Earlier this year, Haldiram’s sold a 10% stake to Temasek, Alpha Wave Global, and Abu Dhabi’s IHC at a valuation of over $10 billion. With evolving consumer preferences and quick-commerce reach, homegrown brands like Balaji are now rewriting the rules of India’s snack market.

Chef Sanjeev Kapoor’s ARTH expands from Australia to India, UK, US and Canada

Food

SnackTeam

November 11, 2025

Celebrated chef and entrepreneur Sanjeev Kapoor is set to unveil his new global packaged foods brand, ARTH, at the upcoming India Food Forum 2025, marking a pivotal moment in India’s culinary industry. The brand, already launched across 440 Coles supermarkets in Australia, is expanding to the United Kingdom this quarter, with simultaneous rollout in India, followed by entries into Canada and the United States.

ARTH aims to showcase authentic Indian ingredients, snacks, staples, and convenient meal solutions that meet international quality standards. The brand represents Kapoor’s broader mission: taking Indian food beyond niche ethnic aisles and placing it firmly in mainstream global retail.

The launch aligns with Kapoor’s long-term vision of transforming Indian culinary heritage into globally recognized consumer brands. Over the past three decades, he has built a food and lifestyle ecosystem spanning consumer goods, cookware, restaurant chains, packaged foods, media ventures, and educational initiatives—collectively generating an estimated Rs 1,300 crore in top-line revenue across owned, licensed, and franchised operations.

Kapoor’s restaurant portfolio, with its blend of comfort and culture, continues to expand across India and international markets through multiple ownership and franchise models. His leadership philosophy, rooted in people-first values, emphasizes learning, consistency, and empowerment across teams and partners.

Beyond business, Kapoor remains deeply involved in nutrition advocacy and social causes. He has been associated with initiatives like Akshaya Patra Foundation, Forum for Autism, and the NutriPathshala program with HarvestPlus Solutions. His efforts during the pandemic, in collaboration with World Central Kitchen and IHCL, supported thousands of frontline workers.

Recently recognized by the World Food Prize Foundation as a Top Agri-Food Pioneer 2025, Kapoor continues to evolve his brand universe—through Wonderchef’s retail scale, Signature’s fine-dining presence, and now ARTH’s global reach—cementing his role as one of India’s most influential voices in the business of food.

Wendy’s to Close Up to 350 U.S. Stores After Sales Dip: Fast-Food Giant Struggles to Keep Up with McDonald’s and Burger King

Food

SnackTeam

November 11, 2025

American fast-food giant Wendy’s has announced plans to shut down a portion of its U.S. outlets following a slump in sales and profitability. The company said it would close a mid-single-digit percentage of its roughly 6,000 domestic restaurants, amounting to about 200 to 350 locations.

The move comes after Wendy’s reported declining same-store sales and lagging profits in its latest quarterly results. According to a CNN report, the closures were disclosed during the company’s November 7 earnings call, where executives cited tough market conditions, rising operational costs, and slowing consumer spending as major challenges.

Wendy’s, known for its square-shaped burgers and Frosty desserts, has been facing intense competition from rivals like McDonald’s, Burger King, and Chick-fil-A, all of which have been aggressively expanding their menus and digital offerings. Inflationary pressures and higher input costs have also squeezed margins across the U.S. fast-food industry.

Despite the closures, Wendy’s management emphasized that the company remains committed to long-term growth. It plans to focus on optimizing its restaurant footprint, investing in digital innovation, and strengthening its delivery and drive-thru business, which have become key growth drivers post-pandemic.

Founded in 1969 and headquartered in Dublin, Ohio, Wendy’s operates over 7,000 restaurants worldwide. The upcoming closures mark one of the brand’s largest restructuring efforts in recent years, signaling a shift in strategy to maintain profitability in a tightening U.S. market.

As consumer spending patterns evolve, the company’s ability to adapt to changing preferences will be critical in determining Wendy’s future in the fiercely competitive fast-food landscape.

Bryan Johnson’s Blueprint Longevity Lands $60M as Wellness Sector Sees $400M Investment Boom

INVESTMENTS

SnackTeam

November 10, 2025

The health and wellness sector is buzzing with investment activity this week, with startups across supplements, AI health tech, diagnostics, beverages, and fitness raising over $400 million combined.

Bioavailable supplement brand Cymbiotika led the charge, closing a $25 million funding round to expand its premium nutrition offerings. AI-powered health companion Bevel Health followed with $10 million, signaling continued investor confidence in digital wellness solutions.

Meanwhile, Prenetics, the parent company of IM8 Health, secured a massive $48 million to boost its global presence in personalized healthcare. Longevity-focused startup Generation Lab raised $11 million for diagnostic innovations, while Blueprint Longevity, led by tech entrepreneur Bryan Johnson, topped the longevity category with a $60 million raise.

Functional beverage brand Recess scored $30 million to expand its range of mood-boosting drinks. Graymatter Co., a nootropic drink startup, brought in $1.3 million for its brain-enhancing mix. Even snacks made headlines—Cobs Popcorn, with support from tennis star Novak Djokovic, popped $5 million, and The Fruitist Co. secured a staggering $150 million for healthier snacking innovations.

In the fitness tech space, SweatPals, a social fitness platform, raised $12 million to scale its community-driven model. Lastly, probiotic soda maker Cove Soda landed $15 million, reflecting growing consumer demand for gut-friendly beverages.

From bioavailable supplements to longevity diagnostics and functional drinks, investors are betting big on the future of holistic health. As wellness increasingly blends science, community, and convenience, these fundings mark a new era in the global health economy.

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