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Swiggy Instamart faces criticism for adding free Tomatoes to cart, netizens slam

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Swiggy Instamart faces criticism for adding free Tomatoes to cart, netizens slam

A Bengaluru man’s post went viral after he criticised Swiggy Instamart for adding free tomatoes to his order. Though the 500 grams of tomatoes were free, he was annoyed because he couldn’t remove them from his cart. He also said he didn’t need the tomatoes and called this a ‘dark pattern’.

User complains about ‘dark pattern’

On X (formerly Twitter), a user named Bengaluru man wrote, “Very bad design in Swiggy Instamart, where an item is automatically added to my cart. I don’t want tomatoes but I cannot remove it from my cart. Even if I am not paying for it, this is basket sneaking which is a dark pattern.”

Continue Exploring: Blinkit rolls out 10-minute return option for clothing and footwear

Further he mentioned, “Muting this because the idiots of twitter have found this tweet. The problem isn’t that I’m getting tomatoes. The problem is that basic expectations of e-commerce aren’t being respected. I should have full control as a consumer of what I choose to receive, which isn’t happening.” in another post.

User’s Post remarking on Swiggy receives 68.7K views on X

Meanwhile, the post has gotten 68.7K views on X. One user commented, “Customer must have the final say. Offer freebies but customers must decide yes or no. Swiggy is losing it’s way & Zomato is becoming very dominant briskly. We need a brand that generates profits for businesses & serves us, the consumer better.”

In addition, one user wrote, “I’m trying to understand this better – if it’s free, is it still considered a dark pattern? I do understand that you’re unable to remove it.” One user shared their experience on Zepto, stating, “In Zepto, they add the free stuff to the cart but they have a “Remove” button in case you don’t want it.”

Continue Exploring: Swiggy delivers 11,000 vada pavs in collaboration with Singham Again team, sets world record

Another user commented, “Reminds me of Byju’s free classes vouchers which were added in the cart and given with every order on Flipkart 2-3 years back.” Some users mentioned it could be a bug since they could easily remove the free items. “I believe it’s a bug because I’ve always been able to remove free items from my cart on Swiggy.” Another user noted, “Usually you can. Weird – maybe it’s glitching? Generally I was able to remove the free items. Idk if it’s a bug or intended.”

Stating that the item was free in this case, one user corrected the statement about dark patterns, explaining that it refers to when you’re charged for something without your knowledge.

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Blinkit rolls out 10-minute return option for clothing and footwear

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Quick commerce giant Blinkit has rolled out a return option for clothing and footwear in select cities such as Delhi-NCR, Mumbai, Bengaluru, Hyderabad, and Pune.

The͏͏ company’s͏͏ CEO,͏͏ Albinder͏͏ Dhindsa,͏͏ shared͏͏ on͏͏ Twitter͏͏ that͏͏ this͏͏ new͏͏ option͏͏ addresses͏͏ the͏͏ common͏͏ issue͏͏ of͏͏ size͏͏ anxiety.͏͏ He͏͏ also͏͏ noted,͏͏ “The͏͏ cool͏͏ part͏͏ –͏͏ returns͏͏ or͏͏ exchanges͏͏ will͏͏ be͏͏ processed͏͏ within͏͏ 10͏͏ minutes͏͏ of͏͏ raising͏͏ a͏͏ request!”

Dhindsa͏͏ revealed͏͏ that͏͏ the͏͏ company͏͏ has͏͏ been͏͏ testing͏͏ the͏͏ feature͏͏ in͏͏ Delhi-NCR͏͏ for͏͏ the͏͏ past͏͏ few͏͏ weeks.

Continue͏͏ Exploring:͏͏ Over͏͏ 30%͏͏ of͏͏ fashion͏͏ and͏͏ footwear orders͏͏ get͏͏ returned͏͏ in͏͏ online͏͏ shopping:͏͏ Report

This͏͏ development͏͏ comes͏͏ amid͏͏ growing͏͏ interest͏͏ from͏͏ e-commerce͏͏ platforms͏͏ such͏͏ as͏͏ Myntra͏͏ and͏͏ Nykaa͏͏ in͏͏ the͏͏ quick͏͏ commerce͏͏ sector.͏͏ In͏͏ the͏͏ last͏͏ six͏͏ months,͏͏ quick͏͏ commerce͏͏ players͏͏ have͏͏ significantly͏͏ broadened͏͏ their͏͏ operations͏͏ and͏͏ diversified͏͏ their͏͏ catalogues͏͏ to͏͏ address͏͏ the͏͏ increasing͏͏ consumer͏͏ demand.

Nearly͏͏ all͏͏ platforms,͏͏ including͏͏ Swiggy͏͏ Instamart͏͏ and͏͏ the͏͏ recently͏͏ launched͏͏ Flipkart͏͏ Minutes,͏͏ have͏͏ expanded͏͏ into͏͏ categories͏͏ like͏͏ electronics,͏͏ beauty,͏͏ pet͏͏ care,͏͏ toys,͏͏ and͏͏ household͏͏ appliances.

Blinkit Revises͏͏ Employee͏͏ Contracts:

Recently,͏͏ Blinkit͏͏ reportedly͏͏ revised͏͏ its͏͏ employee͏͏ contracts͏͏ to͏͏ address͏͏ the͏͏ escalating͏͏ talent͏͏ demand͏͏ in͏͏ the͏͏ industry͏͏ and͏͏ to͏͏ mitigate͏͏ poaching,͏͏ extending͏͏ the͏͏ notice͏͏ period͏͏ from͏͏ zero͏͏ to͏͏ two͏͏ months.

Continue͏͏ Exploring:͏͏ As͏͏ competition͏͏ heats͏͏ up͏͏ in͏͏ quick commerce,͏͏ Blinkit scraps͏͏ ‘zero͏͏ notice͏͏ period’͏͏ policy

Blinkit͏͏ currently͏͏ operates͏͏ 639͏͏ dark͏͏ stores͏͏ nationwide,͏͏ with͏͏ the͏͏ average͏͏ daily͏͏ gross͏͏ order͏͏ value͏͏ (GOV)͏͏ per͏͏ store͏͏ increasing͏͏ to͏͏ INR͏͏ 10͏͏ lakh.͏͏ The͏͏ company͏͏ aims͏͏ to͏͏ expand͏͏ its͏͏ dark͏͏ store͏͏ count͏͏ to͏͏ 2,000͏͏ by͏͏ the͏͏ end͏͏ of͏͏ 2026͏͏ while͏͏ ensuring͏͏ profitability.

Café͏͏ Feature͏͏ for͏͏ Snack͏͏ Deliveries͏͏ Planned:

The͏͏ company͏͏ is͏͏ also͏͏ looking͏͏ to͏͏ launch͏͏ a͏͏ café͏͏ feature͏͏ for͏͏ delivering͏͏ snacks͏͏ and͏͏ beverages.͏͏ It͏͏ plans͏͏ to͏͏ test͏͏ quick͏͏ deliveries͏͏ of͏͏ popular͏͏ snacks,͏͏ such͏͏ as͏͏ samosas͏͏ and͏͏ sandwiches,͏͏ in͏͏ select͏͏ locations.͏͏ Notably,͏͏ competitors͏͏ like͏͏ Zepto͏͏ and͏͏ Swiggy͏͏ already͏͏ offer͏͏ their͏͏ own͏͏ café͏͏ features.

Continue͏͏ Exploring:͏͏ Zomato-owned͏͏ Blinkit to͏͏ launch͏͏ ‘Cafe’͏͏ for͏͏ quick͏͏ snack͏͏ deliveries

In͏͏ Q1͏͏ FY25,͏͏ Blinkit͏͏ reported͏͏ a͏͏ revenue͏͏ increase͏͏ of͏͏ around͏͏ 2.5͏͏ times͏͏ year-on-year͏͏ and͏͏ a͏͏ 22%͏͏ rise͏͏ quarter-on-quarter,͏͏ reaching͏͏ INR͏͏ 942͏͏ crore.͏͏ Additionally,͏͏ the͏͏ company’s͏͏ adjusted͏͏ EBITDA͏͏ loss͏͏ narrowed͏͏ to͏͏ INR͏͏ 3͏͏ crore,͏͏ down͏͏ from͏͏ a͏͏ loss͏͏ of͏͏ INR͏͏ 133͏͏ crore͏͏ in͏͏ the͏͏ same͏͏ quarter͏͏ last͏͏ year͏͏ and͏͏ INR͏͏ 37͏͏ crore͏͏ in͏͏ the͏͏ previous͏͏ March͏͏ quarter.

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Jewellery startup Bluestone targets INR 2100 cr through IPO by FY25

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Fashion, Luxury, Jewellery Brand, Quick Commerce
Jewellery startup Bluestone targets INR 2100 cr through IPO by FY25

With the ongoing Indian IPO boom, where tech startups like Swiggy, Ather Energy, and BlackBuck are aiming to go public, omnichannel jewellery startup Bluestone is now also preparing to join the trend.

Bluestone estimated valuation is $1-1.5 billion

Mint reports that Bluestone plans to go public by the second quarter of next year. The Prosus-backed startup aims to raise $200-250 million (about INR 1,681-2,100 crore) through its IPO, with an estimated valuation of $1-1.5 billion.

Continue Exploring: D2C footwear brand Yoho secures INR 27 Cr in Pre-Series B funding for expansion

Led by Gaurav Singh Kushwaha and Vidya Nataraj, the company is expected to file its draft red herring prospectus (DRHP) with SEBI later this year. They have reportedly hired Axis Capital, IIFL Securities, and Kotak Mahindra Capital as investment bankers to assist with their public issue.

Bluestone secures INR 900 crore in pre-IPO funding

Meanwhile, BlueStone competes with brands like CaratLane, GIVA, Melorra, and other established jewellery brands. In June, it raised INR 100 crore in debt funding from Neo Markets. So far, BlueStone has raised over $200 million. Its backers include Accel, Kalaari Capital, Ratan Tata, Deepinder Goyal, and Nikhil Kamath.

However, If Bluestone goes public, it will be the first IPO by an Indian new-age jewellery startup. This news follows reports that Bluestone raised INR 900 crore in a pre-IPO funding round in August from Peak XV Partners, Prosus, and Steadview Capital, nearly making it a unicorn.

Continue Exploring: Rebel Foods plans INR 200 Cr investment to expand EatSure and cloud kitchen network

Established in 2011 by Gaurav Singh Kushwaha and Vidya Nataraj, Bluestone is an omnichannel jewellery startup. It offers over 8,000 designs, including rings, pendants, and earrings. The startup owns some retail stores and runs the rest through a franchise model. They claim to have over 200 retail stores across the country.

By reducing its net loss by 15% year of year (YoY) to INR 142.2 crore in FY24 from INR 167.2 crore in FY23. BlueStone operating revenue grew over 64% YoY to INR 1,265.8 crore in FY24.

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Swiggy delivers 11,000 vada pavs in collaboration with Singham Again team, sets world record

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FMCG, Quick Commerce, E-commerce, Food & Beverages, FMCG Brands, Retail Market
Swiggy delivers 11,000 vada pavs in collaboration with Singham Again team, sets world record

Food delivery platform, Swiggy and the team of Singham Again set a new Guinness World Record for the largest vada pav order in one delivery. They delivered 11,000 vada pavs to children from the Robin Hood Army, an NGO fighting hunger in various locations of Mumbai.

“Where Is My Vada Pav?”: CEO Rohit Kapoor

Announcing the world record, Rohit Kapoor, Chief Executive Officer – Food Marketplace, Swiggy took to Linkedin and wrote a nostalgic note, “Yaar mujhe school wapas jana hai. Socho we go to school thinking it’s going to be just another day of classes. But we all get to scream, yell and party with Ajay Devgn and Rohit Shetty. Then instead of the usual lunch, we get vada pao from these XL bright orange carts. And uppar se, we get to be a part of a Guinness World Record! Don’t know about you, but I wish mujhe aise school ke days naseeb hotey.

Continue Exploring: As competition heats up in quick commerce, Blinkit scraps ‘zero notice period’ policy

Furthermore, He mentioned, “Btw, Swiggy has just set a Guinness World Record by delivering 11,000 vada pavs made fresh by MM Mithaiwala and delivered to Airport high school and junior college, Vile Parle East, a school that the Robin Hood Army supports.” In the end, he concluded in a strangely hilarious way, asking, “Now where’s my vada pav!”

Swiggy XL Fleet Makes World Record Achievable

Interestingly, vada pavs were delivered from MM Mithaiwala using Swiggy’s new Swiggy XL Fleet, made for bulk deliveries. The first stop was Airport High School & Junior College in Vile Parle, where they set a Guinness World Record for the most vada pavs delivered in one order. The vada pavs were then distributed to RobinHoodArmy-supported schools in Bandra, Juhu, Andheri East (Chandivali and Chakala), Malad, and Borivali.

Continue Exploring: Zomato set to relaunch logistics service ‘Xtreme’ with revised strategy

Over the past decade, Swiggy has delivered millions of these treats across Mumbai and beyond, according to a media release. Showcasing the same spirit, Swiggy’s new delivery fleet celebrates Mumbai’s beloved street food, especially the iconic vada pav. The event ended with children enjoying their meals, celebrating the success of the online platform and the Singham Again team’s collaboration.

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India Sweet House raises investment from Viney Equity Market LLP in pre-IPO round

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India Sweet House raises investment from Viney Equity Market LLP in pre-IPO round
India Sweet House raises investment from Viney Equity Market LLP in pre-IPO round

India Sweet House, a known confectionery brand, has secured a large investment in its pre-Initial Public Offering (IPO) funding round. Viney Equity Market LLP led the investment, with IntelliFin Private Limited serving as advisors.

Indian Sweet House plans IPO after securing funding

According to Local Samosa, Shwetha Rajashekar, Vishwanath Murthy and Rajesh Mehta, Co-Founders of India Sweet House, shared their enthusiasm about the recent funding round, saying, “We are thrilled to welcome Viney Equity Market LLP and their team as we embark on the next phase of our growth journey. Chittorgarh Infotech Limited also participated in this round. Opting for the IPO route will enable us to operate the business more profitably and expand our reach to a broader customer base across the country. We remain dedicated to maintaining the highest standards of quality and tradition in all that we do.”

Continue Exploring: Actor Paineeti Chopra becomes first Brand Ambassador of La Pink

However, investors are confident in India Sweet House’s growth and modern take on traditional Indian treats. The company is now taking steps towards filing its Draft Red Herring Prospectus (DRHP)  on the stock market.

Viney Equity Market LLP aligns itself with Indian Sweet House

Furthermore, talking about the funding, Anant Aggarwal, Managing Partner at Viney Equity Market LLP, explained, “India Sweet House is an iconic brand that resonates deeply with our vision of backing businesses that reflect the richness and diversity of India. This investment aligns with our broader goal of nurturing small and medium enterprises, enabling them to scale while preserving their authenticity and values. We are excited about the growth prospects of the brand and are proud to be part of this journey.”

Continue Exploring: OYO targets to secure $200 million for US expansion

Notably, Viney Equity Market LLP also owns several restaurants in central London. They are dedicated to helping companies grow and innovate by providing strategic capital and support.

Moving ahead, India Sweet House founders have opted for an Initial Public Offering (IPO) instead of private funding. This decision shows their commitment to building a stable, profitable business and sharing wealth with investors and partners.

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OYO targets to secure $200 million for US expansion

Hospitality, Hotels & Restaurants, Luxury, Unicorns, Startups
OYO targets to secure $200 million for US expansion

Oravel Stays Ltd, parent company of OYO, recently bought Motel 6 and Studio 6, and is now in discussion to secure more investments to fuel its growth through acquisitions. This comes after its $525 million purchase of G6 Hospitality from Blackstone Real Estate, a big move into the US market.

Oyo acquires G6 Hospitality with over 320 hotels in US

With over 320 hotels in 35 states, OYO is rapidly expanding in the US. It added 100 hotels in 2023 and plans to grow by another 250 hotels next year. 

According to Business Standard, OYO’s parent company, Oravel Stays, is talking to overseas and Indian investors to raise $200 million (about INR 1,681 crore) at an estimated valuation of $4.5-$5 billion. In August, OYO raised INR 1,457 crore (about $175 million) in a funding round led by Ritesh Agarwal’s Singapore-based entity, Patient Capital, accompanied by J&A Partners and ASK Financial Holdings.

Continue Exploring: Pluckk partners with Spencer’s Retail as Exclusive Fresh Produce Supplier

SoftBank-backed OYO to Refinance Debt

At that time, Patient Capital invested INR 830 crore, J&A Partners invested INR 120 crore, and ASK invested INR 14 crore. In addition, the SoftBank-backed company is seeking to refinance $450 million of its debt, aiming to lower interest rates from 14% to 10-10.5% and extend the loan maturity by three years to FY29. To be safe, it’s adding a $350 million bridge facility for interim funding until the equity raise happens. “The $350 million is a contingency plan and may not be drawn,” a source told BS.

Established in 2012 by Ritesh Agarwal, OYO, a hospitality service company extends easy-to-book, affordable accommodation globally. The company provides over 40 integrated products and solutions in more than 35 countries, including India, Europe, and Southeast Asia.

Continue Exploring: Timberland returns to India via Reliance Retail, now available on AJIO

OYO Plans to Launch IPO Next Year

Meanwhile, OYO plans to go public next year after delaying its IPO twice. The company will revise its draft red herring prospectus (DRHP) with SEBI once it refinances its $660 million Term Loan B. In FY24, they became profitable by reducing expenses and increasing revenue. The unicorn reported a net profit of INR 229.5 crore in FY24, compared to a net loss of INR 1,286.5 crore in the previous year.

Looking ahead, OYO plans to expand its premium offerings and international presence. Innov8, owned by the brand, has entered the office management space, similar to Awfis and Smartworks. Additionally, OYO is revamping its top leadership, promoting five executives in technology, product, strategy, operations, and distribution.

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Farmery introduces Organic Honey and Wild Forest Honey with eco-friendly glass bottles

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D2C, FMCG, E-Commerce , Quick commerce
Farmery introduces Organic Honey and Wild Forest Honey with eco-friendly glass bottles

Farmery, a D2C brand focused on fresh, sustainable food, has launched two new honey variants: Organic Honey and Wild Forest Honey. They will be sold in eco-friendly glass bottles with 500g plus 100g free. The company’s new offerings include more ghee products to meet different consumer needs.

Farmery expands product line with Ghee alongside Honey

Notably, the brand’s Organic Honey (500g + 100g Free)  at INR 650 comes from certified organic farms, offering pure, chemical-free, and nutrient-rich honey. Wild Forest Honey (500g + 100g Free)  in INR 600 is collected from natural hives in the forest, rich in antioxidants and medicinal benefits.

According to Food Tech Biz, while talking about the product, Kamakshi Nagar, founder of Farmery explained, “At Farmery, we are constantly striving to offer products that resonate with nature’s purity and our customers’ health needs. With our Organic Honey, Wild Forest Honey, and our premium ghee offerings, we want to bring nature’s finest to every household in a way that is both sustainable and authentic. We believe these new variants will delight our customers with their distinct flavours, high nutritional value, and eco-friendly packaging.”

Farmary’s products available on e-commerce platforms from October

Meanwhile, Organic Honey, Wild Forest Honey, and ghee variants will be available on Farmery’s website and major e-commerce platforms starting mid-October. As people become more health-conscious, there’s a rising demand for products that mix traditional values with modern dietary needs. Farmery’s new range meets this demand, offering a blend of tradition, quality, and flavour.

Interestingly, both honey types are known for their natural qualities and health benefits. As a natural substitute for refined sugar, honey can help with healthier eating when used moderately. Likewise, Farmery’s premium ghee offers a good source of healthy fats and nutrients.

These honey and ghee options show Farmery’s dedication to sustainability and transparency by offering clean, ethically sourced products. The honey comes in glass bottles that are eco-friendly and stylish, keeping the honey pure while cutting down on plastic waste. With the increase in diabetes in India, Farmery aims to offer products that support a healthier lifestyle.

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Timberland returns to India via Reliance Retail, now available on AJIO

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retail, reliance market , retail market, FMCG, Quick commerce, E- Commerce
Timberland returns to India via Reliance Retail, now available on AJIO

American Outdoor apparel and footwear company Timberland has returned through Reliance Retail and is now available on AJIO’s fashion platform. Previously, Timberland closed its India stores in 2015 due to tough local competition and issues with the brand Woodland.

Timberland exits India over tree logo dispute with Woodland in 2015

Owned by VF Corporation, Timberland and Woodland, both with tree logos, were involved in a legal dispute over intellectual property because their logos and products are very similar.

Continue Exploring: As competition heats up in quick commerce, Blinkit scraps ‘zero notice period’ policy

According to Economic Times, Reliance Industries stated in its earnings report on monday, October 14,  “AJIO has been strengthening its portfolio through new brand launches like ASOS, H&M, Timberland, to name a few.” In 2009, Reliance Brands, a subsidiary of Reliance Retail, had a distribution and licence agreement with Timberland.

Reliance Retail now offers H&M and opens Armani Cafe

In the previous month, Reliance Retail announced that Swedish fast fashion giant, H&M‘s products will be available on its platform. Additionally, Reliance Retail plans to expand its quick-commerce services, following the trend among other retailers and FMCG companies. “JioMart is scaling up a quick commerce pilot by serving customers through own store network,” it said.

Continue Exploring: Millet-based snack brand Troo Good raises $9 Mn in funding led by Puro Wellness

Additionally, Reliance Retail is bolstering its F&B portfolio by adding Armani Cafe, an Italian fine dining spot, at Mumbai’s Jio World Plaza. “Premium Brands business launched its first Armani Cafe to further strengthen its F&B portfolio,” it said. Reliance also runs 18 stores of Pret A Manger, the UK-based fresh food and organic coffee chain.

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Actor Paineeti Chopra becomes first Brand Ambassador of La Pink

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La pink , Fashion brand , India's fashion brand
Actor Paineeti Chopra becomes first Brand Ambassador of La Pink

La Pink, India’s first beauty brand with 100% microplastic-free products, has named actress Parineeti Chopra as its first brand ambassador. Famous for its natural and innovative products, this partnership is a big step for La Pink in setting new clean beauty standards and boosting confidence among women nationwide.

La Pink now offers sixty 100% microplastic-free product

Since launching in 2023 with 17 products, La Pink has grown to offer over 60 items, all created with customer feedback in mind. The brand’s focus on customers aims to change the beauty industry by providing products that match the needs and values of Indian consumers.

Continue Exploring: Nykaa issues 3.08 Lakh equity shares to employees under ESOP scheme

According to Indian Retailer.com, Nitin Jain, Founder and Director, La Pink released a statement regarding the announcement, saying, “Her smart and aspirational approach to self-expression blends effortlessly with our belief that beauty should reflect your true self.  As a passionate advocate for social change, Parineeti’s support for initiatives that uplift women and foster self-love resonates deeply with La Pink’s mission of giving the best to the community. Nitin further said, “ We are thrilled to collaborate with her to encourage our community to embrace their individuality and celebrate their unique beauty with only the best of natural ingredients.”

Famous for her Bollywood career, as an entrepreneur, philanthropist, and social advocate, Parineeti Chopra represents the values of La Pink. Her involvement supports La Pink’s mission to change the Indian beauty industry by promoting conscious beauty choices and a healthier future for consumers and the planet.

Actor Parineeti Chopra happy to align with Brand concept

Furthermore, Parineeti Chopra, Brand Ambassador, La Pink explained, “When I came across La Pink, the concept of being microplastic-free instantly caught my attention. While there are many natural and organic skincare brands,  very few are discussing the harmful effects of microplastics on our skin and the environment. That’s why I knew I had to participate in this mission.”

Continue Explore: Beauty e-commerce unicorn Purplle completes Series F round, raising INR 1,500 Cr

“Indian consumers deserve to know about these ingredients and make informed choices. La Pink’s products, like the Ideal Bright Serum and Vitamin C Sunscreen, have become my go-to essentials. They repair, nourish, hydrate, and maintain the skin’s pH balance,  all while being completely free of microplastics. This is exactly what modern skincare should be—unique, natural, and innovative. I’m excited to be associated with La Pink and hope this collaboration will inspire people to embrace mindful beauty choices for healthier skin and a better planet,” she added. 

Moving ahead, La Pink’s partnership with Parineeti Chopra starts a new chapter in promoting clean, sustainable beauty. The brand stays dedicated to raising awareness about microplastics in skincare and encouraging eco-friendly choices. With Parineeti Chopra as their ambassador, La Pink aims to lead a positive change toward mindful beauty in India.

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Millet-based snack brand Troo Good raises $9 Mn in funding led by Puro Wellness

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Troo Good

Millet-based snack brand Troo Good has raised $9 million (INR 75 crore) in a new funding round led by Puro Wellness, with participation from existing investors Oaks Asset Management and V Ocean Investments.

Expansion͏͏ Plans:

The͏͏ Hyderabad-based͏͏ company͏͏ intends͏͏ to͏͏ utilise͏͏ the͏͏ new͏͏ capital͏͏ to͏͏ enhance͏͏ its͏͏ infrastructure,͏͏ broaden͏͏ its͏͏ distribution͏͏ network͏͏ throughout͏͏ India,͏͏ and͏͏ prioritise͏͏ the͏͏ development͏͏ of͏͏ millet-based͏͏ products.

Founded͏͏ in͏͏ 2018͏͏ by͏͏ Raju͏͏ Bhupati,͏͏ Troo͏͏ Good͏͏ focuses͏͏ on͏͏ producing͏͏ and͏͏ selling͏͏ millet-based͏͏ snacks,͏͏ such͏͏ as͏͏ chikkis,͏͏ protein͏͏ bars,͏͏ and͏͏ nutri͏͏ bars.

Bhupati͏͏ stated,͏͏ “This͏͏ funding͏͏ will͏͏ enable͏͏ us͏͏ to͏͏ enhance͏͏ our͏͏ infrastructure,͏͏ broaden͏͏ our͏͏ distribution͏͏ network͏͏ across͏͏ India,͏͏ and͏͏ concentrate͏͏ on͏͏ innovative͏͏ millet-based͏͏ products.͏͏ We͏͏ are͏͏ dedicated͏͏ to͏͏ making͏͏ healthy,͏͏ affordable͏͏ snacks͏͏ accessible͏͏ to͏͏ everyone͏͏ and͏͏ are͏͏ enthusiastic͏͏ about͏͏ the͏͏ opportunities͏͏ that͏͏ lie͏͏ ahead.”

Continue͏͏ Exploring:͏͏ Troo Good targets͏͏ INR͏͏ 100͏͏ Crore͏͏ revenue͏͏ as͏͏ it͏͏ expands͏͏ production͏͏ and͏͏ aims͏͏ for͏͏ pan-India͏͏ presence

Troo Good’s͏͏ Financial͏͏ Growth:

This͏͏ latest͏͏ round͏͏ raises͏͏ Troo͏͏ Good’s͏͏ total͏͏ funding͏͏ to͏͏ around͏͏ INR͏͏ 130͏͏ crore.͏͏ The͏͏ company͏͏ had͏͏ earlier͏͏ secured͏͏ INR͏͏ 55͏͏ crore͏͏ in͏͏ a͏͏ Series͏͏ A͏͏ round͏͏ in͏͏ 2021.͏͏ Troo͏͏ Good͏͏ has͏͏ consistently͏͏ been͏͏ profitable,͏͏ demonstrating͏͏ year-on-year͏͏ revenue͏͏ growth͏͏ while͏͏ competing͏͏ in͏͏ the͏͏ highly͏͏ competitive͏͏ FMCG͏͏ market.

Vivek͏͏ Anand͏͏ PS,͏͏ Partner͏͏ at͏͏ Oaks͏͏ Asset͏͏ Management,͏͏ remarked,͏͏ “Troo͏͏ Good͏͏ has͏͏ consistently͏͏ provided͏͏ value͏͏ year͏͏ after͏͏ year,͏͏ demonstrating͏͏ the͏͏ robustness͏͏ of͏͏ its͏͏ business͏͏ model͏͏ and͏͏ the͏͏ exceptional͏͏ leadership͏͏ of͏͏ founder͏͏ Raju͏͏ Bhupati.”

Troo͏͏ Good͏͏ asserts͏͏ that͏͏ it͏͏ sells͏͏ more͏͏ than͏͏ 3͏͏ million͏͏ units͏͏ daily͏͏ of͏͏ its͏͏ popular͏͏ millet͏͏ chikkis͏͏ and͏͏ other͏͏ millet͏͏ snacks.͏͏ For͏͏ the͏͏ fiscal͏͏ year͏͏ ending͏͏ March͏͏ 2023,͏͏ the͏͏ company͏͏ reported͏͏ a͏͏ revenue͏͏ of͏͏ INR͏͏ 52.7͏͏ crore,͏͏ marking͏͏ a͏͏ 7%͏͏ increase.

Rising͏͏ Interest͏͏ in͏͏ Healthy͏͏ Snacking:

India’s͏͏ healthy͏͏ snacking͏͏ sector͏͏ has͏͏ been͏͏ attracting͏͏ significant͏͏ interest͏͏ from͏͏ investors͏͏ for͏͏ quite͏͏ a͏͏ while.

For͏͏ example,͏͏ last͏͏ month,͏͏ fresh͏͏ fruits͏͏ and͏͏ vegetables͏͏ platform͏͏ Pluckk͏͏ acquired͏͏ the͏͏ D2C͏͏ nutrition͏͏ brand͏͏ Upnourish͏͏ for͏͏ $1.4͏͏ million͏͏ to͏͏ strengthen͏͏ its͏͏ nutrition͏͏ offerings.͏͏ Earlier͏͏ that͏͏ same͏͏ month,͏͏ D2C͏͏ bread͏͏ brand͏͏ The͏͏ Health͏͏ Factory͏͏ raised͏͏ $3.5͏͏ million͏͏ in͏͏ a͏͏ seed͏͏ funding͏͏ round͏͏ led͏͏ by͏͏ Peak͏͏ XV͏͏ Partners’͏͏ accelerator͏͏ programme,͏͏ Surge.

Earlier͏͏ this͏͏ year,͏͏ Slurrp͏͏ Farm,͏͏ a͏͏ brand͏͏ specialising͏͏ in͏͏ snacks͏͏ for͏͏ children,͏͏ raised͏͏ $7.2͏͏ million͏͏ from͏͏ investors͏͏ such͏͏ as͏͏ Fireside͏͏ Ventures͏͏ and͏͏ Raed͏͏ Capital.

The͏͏ Indian͏͏ D2C͏͏ market͏͏ is͏͏ anticipated͏͏ to͏͏ hit͏͏ $100͏͏ billion͏͏ by͏͏ 2025.͏͏ Additionally,͏͏ forecasts͏͏ suggest͏͏ that͏͏ the͏͏ food͏͏ and͏͏ beverage͏͏ (F&B)͏͏ industry͏͏ will͏͏ expand͏͏ to͏͏ $691.47͏͏ billion͏͏ by͏͏ 2030.

Continue͏͏ Exploring:͏͏ Troo Good expands͏͏ operations͏͏ with͏͏ high-tech͏͏ facility͏͏ in͏͏ Chhattisgarh

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