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Amazon India launches campaign to protect customers from cyber fraud

By
Ashutosh Dubey
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Amazon, E-commerce, Retail , Retail news
Amazon India launches campaign to protect customers from cyber fraud

Amazon India has started a digital campaign to help customers stay aware of cyber frauds and scams amid the busy Great Indian Festival.

Amazon #AapkeHittMeJaari campaign

To educate users on safe online transactions, e-commerce giant has launched the #AapkeHittMeJaari campaign on YouTube Shorts. The campaign raises awareness about phishing scams, OTP frauds, lottery cons, and hiring scams, the company said.

Continue Exploring: Swiggy Instamart faces criticism for adding free Tomatoes to cart, netizens slam

As per INC42, Amazon mentioned, “The videos shed light on phishing and hiring scams, using the backdrops of modern dating woes, office meetings and festive shopping excitement.” Besides entertaining, it educates users on not sharing CVV/OTP numbers, checking URLs and email headers, and spotting people pretending to be associated with Amazon.

Amazon introduces ‘Rufus’ AI and fulfilment centres for customers

Interestingly, the online marketplace is engaging shoppers with various initiatives during its festive sale. Last month, Amazon India introduced Rufus, a generative AI-powered shopping chatbot, before the Great Indian Festival sale. The chatbot aims to improve customer experience and simplify shopping using AI.

Continue Exploring: Temasek to acquire 25% stake in IPO-bound Rebel Foods

In the previous month, Amazon opened three new fulfilment centres in Delhi NCR, Guwahati, and Patna to help over 2.5 lakh sellers in the region. These centres have a combined storage space of 1.2 million cubic feet, allowing sellers to better serve customers and create job opportunities.

To encourage more sellers to join the platform, Amazon India announced it would reduce selling fees by up to 12% across various product categories In August.

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Amul to expand in US mainstream retail market via Costco

By
Ashutosh Dubey
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0
Amul ,amul brand, FMCG, Retail
Amul to expand in US mainstream retail market via Costco

Six months after stepping out of India, Amul‘s ‘Taste of India’ is coming to the US. Gujarat Cooperative Milk Marketing Federation (GCMMF), which sells products under the Amul brand, has teamed up with US retailer Costco to provide Amul fresh milk to the Indian community and American consumers.

Amul gallon packs are now available at Costco Wholesale

On Tuesday, Amul Gold entered the US mainstream retail market with gallon packs (3.78 litres) now available at Costco Wholesale, ET reported. Jayen Mehta, managing director of GCMMF, said, “It is a proud moment for us as we have entered mainstream retail in the US.” 

Continue Exploring: Temasek to acquire 25% stake in IPO-bound Rebel Foods

Notably, Costco also sells its own Kirkland Signature milk. Mehta added, “Our unique 6% fat formulation of Amul Gold has attracted not just the Indian diaspora but also American consumers. After we launched Amul fresh milk in May, it was widely accepted. It was so far available at all prominent supermarket chains and grocery stores that serve the Indian diaspora. With Costco being one of the largest retail chains, we have strategically launched Amul products to make them widely available across the US market.”

Meanwhile, Amul began supplying Amul Gold packs to Costco stores on the east coast. Soon, it will be available in all 750 Costco stores. India’s largest milk cooperative will also launch other dairy products like curd, buttermilk, and fresh cream in the US to meet the growing demand from the Indian community.

Amul first ventures into US via MMPA in 2023

In the previous year, Amul entered the US market by collaborating with Michigan Milk Producers Association (MMPA), America’s tenth-largest dairy cooperative. This marked Amul’s first venture outside India. The partnership between Amul and the 108-year-old MMPA continues the brand’s bonds with Michigan.

Continue Exploring: Evenflow secures unspecified bridge round, eyes IPO in 2027

Interestingly, Dr. Verghese Kurien, known as India’s Milkman and founder chairman of GCMMF, was an alumnus of Michigan State University. He led the country’s White Revolution. Through its partnership with MMPA, Amul launched its popular fresh milk in the US with the same brand and composition as in India.

Founded in 1916, MMPA is a dairy farmer-owned cooperative serving Michigan, Ohio, Indiana, and Wisconsin. Amul uses MMPA’s advanced technology for fresh milk products in the US. It has four processing facilities: a cheese plant in Indiana, a dairy products plant in Ohio, and two dairy ingredient setups in Michigan.

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Temasek to acquire 25% stake in IPO-bound Rebel Foods

By
Ashutosh Dubey
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0
rebel foods, food brand retail FMCG E-commerce
Temasek to acquire 25% stake in IPO-bound Rebel Foods

Temasek Holdings, a Singapore state investor, plans to buy a major stake in Rebel Foods through a mix of new equity and buying existing shares as the cloud kitchen unicorn, is preparing to announce its Initial Public Offering (IPO).

Temasek to invest $200 million, becomes largest investor

According to Mint, some of the early funding partners are Coatue Management, Lightbox, and Peak XV. Additionally, these companies are selling some shares and reducing their stakes before the startup’s IPO in the next 12-18 months.

Continue Exploring: Evenflow secures unspecified bridge round, eyes IPO in 2027

Meanwhile, Temasek’s subsidiary, Jongsong Investments, will buy these shares, representing a 20-25% stake in Rebel Foods, for about $180-200 million (approx. INR 1500-1680 crore), according to the report. If the deal goes through, Temasek will be the largest shareholder in Rebel Foods. The founders own 12% and Qatar Investment Authority owns about 10%. Furthermore, Rebel Foods plans to use the new funds to grow its food court business, EatSure.

Rebel Food revenue surges to INR 1,420.2 cr in FY24

Established in 2011 by Kallol Banerjee and Jaydeep Barman, Rebel Foods runs several quick service restaurant (QSR) brands like Behrouz Biryani, Ovenstory Pizza, The Good Bowl, SLAY Coffee, and Wendy’s. The startup makes money by selling food from its own cloud kitchens and third-party kitchens. It also earns from delivery charges and royalties through collaboration with other companies.

Continue Exploring: Mamaearth Chief Product and Technology Officer Jayant chauhan resigns due to personal reasons

Notably, Rebel Foods cut its net loss by 42% to INR 378.2 crore in FY24 from INR 656.5 crore the previous year through higher revenue and controlled costs. Its operating revenue rose 19% to INR 1,420.2 crore in FY24 from INR 1,195.2 crore in FY23. This second stake purchase comes as many late-stage Indian startups are seeing early investors sell shares before their IPOs to make profits.

Moving forward, Startups like Urban Company, Swiggy, and Lenskart have had secondary transactions before their IPOs, giving early investors partial exits and high returns.

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Evenflow secures unspecified bridge round, eyes IPO in 2027

By
Ashutosh Dubey
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0
D2C, Quick Commerce, Supply Chain,
Evenflow strengthens Quick Commerce, D2C and supply chain verticals with new heads

House of Brands Evenflow has secured an unspecified amount from serial entrepreneur Shail Patel and existing investors in a bridge round. This is part of its ongoing $5 million Series A round, the company announced on Tuesday, October 15.

Evenflow set to expand 7 acquired brands globally

This new investment will help expand operations and grow all seven acquired brands — Xtrim, Yogarise, Rusabl, BabyPro, Trendy Homes, Cinagro, and Frenchware. Evenflow aims to take these brands global by entering more countries. In addition, a bridge round is temporary funding to support a company until the next big round.

Continue Exploring: Jewellery startup Bluestone targets INR 2100 cr through IPO by FY25

According to Economic Times, Utsav Agarwal, chief executive officer (CEO), of Evenflow, mentioned, “Currently, we view ourselves more as a mutual fund than a high-growth stock. Our focus is on low risk and stable returns, rather than high risk and volatile returns. This approach is in line with the preferences of our current investors and Shail Patel, which is why they have shown confidence through their investment. We are excited to utilize this capital for our people and for growth, and ultimately prepare for an IPO by the end of 2027.”

Evenflow sees 350% growth on e-commerce platforms

For now, the brands maintained their presence in India and the US, and they’ve seen a strong 350% growth by selling on e-commerce platforms. Evenflow brands are available on platforms like Amazon, Flipkart, CRED, Zepto, Instamart, and more.

Continue Exploring: D2C footwear brand Yoho secures INR 27 Cr in Pre-Series B funding for expansion

Furthermore, Shail Patel, Director at Adjavis Venture Limited, released a statement regarding the funding, saying, “India is going through a massive shift in the adoption of challenger brands across categories. It presents a unique opportunity over the next decade to build everyday brands that turn into household names. Evenflow is capitalising on this very opportunity with positive unit economics, and hence I am excited to back them.”

Established in 2021, Evenflow has granted investments from 100unicorns, Village Global, Equanimity, Kunal Shah, Vijay Shekhar Sharma, Emil Michael, Sandeep Varaganti, Srinath Rajam, and more across several rounds. They aim to grow revenue by 10x and profits by six times by 2027 through building a strong team, scaling the business, and keeping a healthy profit margin.

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Mamaearth Chief Product and Technology Officer Jayant chauhan resigns due to personal reasons

By
Ashutosh Dubey
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D2C, Retail , Mamaearth , Jayantchauhan

Jayant Chauhan, the Chief Product and Technology Officer of Mamaearth‘s parent company, Honasa Consumer, has stepped down from his role, according to a stock exchange filing by the company.

Jayant mentioned in his resignation letter to Honasa Consumer’s founder and CEO, Varun Alagh, “Due to personal reasons, I would like to tender my resignation from the post of chief product and technology officer of the company. My last working day with the organisation would be 30th November 2024.”

Continue Exploring: D2C Brands outpace marketplaces with 64% increase in festive Sales

Jayant Joined Mamaearth in 2020, Previously Part of Policybazaar

At Mamaearth, Jayant, who graduated from IIT Delhi, was in charge of product strategy and engineering. He headed the product development and infrastructure teams at the company’s Gurugram office. He joined the beauty and personal care company in November 2020. Before that, he was the chief product officer at Policybazaar and also worked at Paytm, Airtel, and Zomato.

Meanwhile, shares of Honasa Consumer rose 0.9% to Rs 428.90 on Tuesday at the BSE. Chauhan’s resignation was announced after market hours. He was classified as a “senior management personnel” by the company.

Continue Exploring: Swiggy Instamart faces criticism for adding free Tomatoes to cart, netizens slam

Mamaearth’s Honasa Consumer sees growth of 19% YoY

In addition to Chauhan and co-founders Varun and Ghazal Alagh, Honasa Consumer’s senior management includes CFO Raman Preet Sohi, chief business officer Zairus Master, CMO Anuja Mishra, and company secretary Dhanraj Dagar. In August, senior vice president of commercial, Abhishekk Raj Pandey, who led sourcing, procurement, and manufacturing, left to co-found salon management software firm Zalon.

Moving further, Honasa Consumer’s operating revenue increased by 19% YoY to INR 554 crore for the April-June quarter. Their net profit went up by 62% YoY to INR 40 crore.

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D2C Brands outpace marketplaces with 64% increase in festive Sales

By
Ashutosh Dubey
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0
D2C, E-Commerce, Quick Commerce
D2C Brands outpace marketplaces with 64% increase in festive Sales

Direct-to-consumer (D2C) brands saw a 64% increase in orders during the recent sale, outpacing marketplaces, which had a 26% growth from last year, Gokwik reported.

E-commerce Sales Surge During Dussehra Festive Week

According to Economic Times, this change shows that shoppers now trust D2C brands more, making them less dependent on marketplace sales. Major Indian eCommerce platforms had their biggest festive sales from September 25 till Dussehra. Before, D2C brands saw fewer orders during this time, but that has changed since last year.

Continue Exploring: Swiggy Instamart faces criticism for adding free Tomatoes to cart, netizens slam

Now, D2C brands are running strong sales alongside marketplaces and seeing more orders. GoKwik’s Co-Founder and CEO, Chirag Taneja shared, “D2C is here and thriving, the ecosystem is expanding and the market is deepening.” He further said, “Shoppers are more confident about placing their bets on D2C now more than ever. The personalisation, niche products, and seamless shopping experience brands have been providing to these shoppers is reaping results.”

Footwear and Jewellery surge, electronics lag due to market competition

Meanwhile, footwear, usually bought in stores, led growth with a 273% increase in orders. Fashion & beauty followed with 84% and 73% growth, respectively. Jewellery, typically bought online, saw a 38% increase in orders. This shows growing trust in D2C brands, even for items usually bought offline.

However, electronics saw a 3% decrease in orders, likely due to the growth of Quick Commerce, big discounts on marketplaces for items like phones and TVs, and more people shopping in stores where deals match online offers.

Continue Exploring: Blinkit rolls out 10-minute return option for clothing and footwear

Notably, the Average Order Value (AOV) for D2C brands increased by 11% year-on-year, rising from INR 1,368 to INR 1,869. Jewellery, once viewed sceptical in early eCommerce days, saw the biggest jump, with AOV growing from INR 1207 in 2023 to INR 1809 this year.

E-commerce Sees 5% Increase in Prepaid Orders

Payment behaviours have changed too. GoKwik’s data shows a 5% rise in prepaid orders, especially in fashion, where more shoppers are paying upfront. Chirag explained, “While UPI continues to be shoppers’ favourite prepaid mode of payment, EMI also seems to be the flavour of the season. With GenZ shopping more and more, brands are bridging the gap between aspiration and affordability by providing easy and flexible EMI options.”

With a 96% spike, tier 1 cities saw the biggest increase in orders, which is unusual for the festive season. Normally, Tier 3 cities lead in order surges during this time. Tier 1 cities also had the highest rise in Average Order Value (AOV). States like Maharashtra, Karnataka, Uttar Pradesh, Delhi, and Tamil Nadu had the highest order volumes.

Looking further, GoKwik backs over 10,000 brands like Lenskart, Neemans, Man Matters, and Shoppers Stop. These brands cover fashion, beauty, health, electronics, and other key online shopping areas.

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Swiggy Instamart faces criticism for adding free Tomatoes to cart, netizens slam

By
Ashutosh Dubey
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0
Swiggy Instamart faces criticism for adding free Tomatoes to cart, netizens slam

A Bengaluru man’s post went viral after he criticised Swiggy Instamart for adding free tomatoes to his order. Though the 500 grams of tomatoes were free, he was annoyed because he couldn’t remove them from his cart. He also said he didn’t need the tomatoes and called this a ‘dark pattern’.

User complains about ‘dark pattern’

On X (formerly Twitter), a user named Bengaluru man wrote, “Very bad design in Swiggy Instamart, where an item is automatically added to my cart. I don’t want tomatoes but I cannot remove it from my cart. Even if I am not paying for it, this is basket sneaking which is a dark pattern.”

Continue Exploring: Blinkit rolls out 10-minute return option for clothing and footwear

Further he mentioned, “Muting this because the idiots of twitter have found this tweet. The problem isn’t that I’m getting tomatoes. The problem is that basic expectations of e-commerce aren’t being respected. I should have full control as a consumer of what I choose to receive, which isn’t happening.” in another post.

User’s Post remarking on Swiggy receives 68.7K views on X

Meanwhile, the post has gotten 68.7K views on X. One user commented, “Customer must have the final say. Offer freebies but customers must decide yes or no. Swiggy is losing it’s way & Zomato is becoming very dominant briskly. We need a brand that generates profits for businesses & serves us, the consumer better.”

In addition, one user wrote, “I’m trying to understand this better – if it’s free, is it still considered a dark pattern? I do understand that you’re unable to remove it.” One user shared their experience on Zepto, stating, “In Zepto, they add the free stuff to the cart but they have a “Remove” button in case you don’t want it.”

Continue Exploring: Swiggy delivers 11,000 vada pavs in collaboration with Singham Again team, sets world record

Another user commented, “Reminds me of Byju’s free classes vouchers which were added in the cart and given with every order on Flipkart 2-3 years back.” Some users mentioned it could be a bug since they could easily remove the free items. “I believe it’s a bug because I’ve always been able to remove free items from my cart on Swiggy.” Another user noted, “Usually you can. Weird – maybe it’s glitching? Generally I was able to remove the free items. Idk if it’s a bug or intended.”

Stating that the item was free in this case, one user corrected the statement about dark patterns, explaining that it refers to when you’re charged for something without your knowledge.

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Blinkit rolls out 10-minute return option for clothing and footwear

By
M Haziq Pandit
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0

Quick commerce giant Blinkit has rolled out a return option for clothing and footwear in select cities such as Delhi-NCR, Mumbai, Bengaluru, Hyderabad, and Pune.

The͏͏ company’s͏͏ CEO,͏͏ Albinder͏͏ Dhindsa,͏͏ shared͏͏ on͏͏ Twitter͏͏ that͏͏ this͏͏ new͏͏ option͏͏ addresses͏͏ the͏͏ common͏͏ issue͏͏ of͏͏ size͏͏ anxiety.͏͏ He͏͏ also͏͏ noted,͏͏ “The͏͏ cool͏͏ part͏͏ –͏͏ returns͏͏ or͏͏ exchanges͏͏ will͏͏ be͏͏ processed͏͏ within͏͏ 10͏͏ minutes͏͏ of͏͏ raising͏͏ a͏͏ request!”

Dhindsa͏͏ revealed͏͏ that͏͏ the͏͏ company͏͏ has͏͏ been͏͏ testing͏͏ the͏͏ feature͏͏ in͏͏ Delhi-NCR͏͏ for͏͏ the͏͏ past͏͏ few͏͏ weeks.

Continue͏͏ Exploring:͏͏ Over͏͏ 30%͏͏ of͏͏ fashion͏͏ and͏͏ footwear orders͏͏ get͏͏ returned͏͏ in͏͏ online͏͏ shopping:͏͏ Report

This͏͏ development͏͏ comes͏͏ amid͏͏ growing͏͏ interest͏͏ from͏͏ e-commerce͏͏ platforms͏͏ such͏͏ as͏͏ Myntra͏͏ and͏͏ Nykaa͏͏ in͏͏ the͏͏ quick͏͏ commerce͏͏ sector.͏͏ In͏͏ the͏͏ last͏͏ six͏͏ months,͏͏ quick͏͏ commerce͏͏ players͏͏ have͏͏ significantly͏͏ broadened͏͏ their͏͏ operations͏͏ and͏͏ diversified͏͏ their͏͏ catalogues͏͏ to͏͏ address͏͏ the͏͏ increasing͏͏ consumer͏͏ demand.

Nearly͏͏ all͏͏ platforms,͏͏ including͏͏ Swiggy͏͏ Instamart͏͏ and͏͏ the͏͏ recently͏͏ launched͏͏ Flipkart͏͏ Minutes,͏͏ have͏͏ expanded͏͏ into͏͏ categories͏͏ like͏͏ electronics,͏͏ beauty,͏͏ pet͏͏ care,͏͏ toys,͏͏ and͏͏ household͏͏ appliances.

Blinkit Revises͏͏ Employee͏͏ Contracts:

Recently,͏͏ Blinkit͏͏ reportedly͏͏ revised͏͏ its͏͏ employee͏͏ contracts͏͏ to͏͏ address͏͏ the͏͏ escalating͏͏ talent͏͏ demand͏͏ in͏͏ the͏͏ industry͏͏ and͏͏ to͏͏ mitigate͏͏ poaching,͏͏ extending͏͏ the͏͏ notice͏͏ period͏͏ from͏͏ zero͏͏ to͏͏ two͏͏ months.

Continue͏͏ Exploring:͏͏ As͏͏ competition͏͏ heats͏͏ up͏͏ in͏͏ quick commerce,͏͏ Blinkit scraps͏͏ ‘zero͏͏ notice͏͏ period’͏͏ policy

Blinkit͏͏ currently͏͏ operates͏͏ 639͏͏ dark͏͏ stores͏͏ nationwide,͏͏ with͏͏ the͏͏ average͏͏ daily͏͏ gross͏͏ order͏͏ value͏͏ (GOV)͏͏ per͏͏ store͏͏ increasing͏͏ to͏͏ INR͏͏ 10͏͏ lakh.͏͏ The͏͏ company͏͏ aims͏͏ to͏͏ expand͏͏ its͏͏ dark͏͏ store͏͏ count͏͏ to͏͏ 2,000͏͏ by͏͏ the͏͏ end͏͏ of͏͏ 2026͏͏ while͏͏ ensuring͏͏ profitability.

Café͏͏ Feature͏͏ for͏͏ Snack͏͏ Deliveries͏͏ Planned:

The͏͏ company͏͏ is͏͏ also͏͏ looking͏͏ to͏͏ launch͏͏ a͏͏ café͏͏ feature͏͏ for͏͏ delivering͏͏ snacks͏͏ and͏͏ beverages.͏͏ It͏͏ plans͏͏ to͏͏ test͏͏ quick͏͏ deliveries͏͏ of͏͏ popular͏͏ snacks,͏͏ such͏͏ as͏͏ samosas͏͏ and͏͏ sandwiches,͏͏ in͏͏ select͏͏ locations.͏͏ Notably,͏͏ competitors͏͏ like͏͏ Zepto͏͏ and͏͏ Swiggy͏͏ already͏͏ offer͏͏ their͏͏ own͏͏ café͏͏ features.

Continue͏͏ Exploring:͏͏ Zomato-owned͏͏ Blinkit to͏͏ launch͏͏ ‘Cafe’͏͏ for͏͏ quick͏͏ snack͏͏ deliveries

In͏͏ Q1͏͏ FY25,͏͏ Blinkit͏͏ reported͏͏ a͏͏ revenue͏͏ increase͏͏ of͏͏ around͏͏ 2.5͏͏ times͏͏ year-on-year͏͏ and͏͏ a͏͏ 22%͏͏ rise͏͏ quarter-on-quarter,͏͏ reaching͏͏ INR͏͏ 942͏͏ crore.͏͏ Additionally,͏͏ the͏͏ company’s͏͏ adjusted͏͏ EBITDA͏͏ loss͏͏ narrowed͏͏ to͏͏ INR͏͏ 3͏͏ crore,͏͏ down͏͏ from͏͏ a͏͏ loss͏͏ of͏͏ INR͏͏ 133͏͏ crore͏͏ in͏͏ the͏͏ same͏͏ quarter͏͏ last͏͏ year͏͏ and͏͏ INR͏͏ 37͏͏ crore͏͏ in͏͏ the͏͏ previous͏͏ March͏͏ quarter.

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Jewellery startup Bluestone targets INR 2100 cr through IPO by FY25

By
Ashutosh Dubey
-
0
Fashion, Luxury, Jewellery Brand, Quick Commerce
Jewellery startup Bluestone targets INR 2100 cr through IPO by FY25

With the ongoing Indian IPO boom, where tech startups like Swiggy, Ather Energy, and BlackBuck are aiming to go public, omnichannel jewellery startup Bluestone is now also preparing to join the trend.

Bluestone estimated valuation is $1-1.5 billion

Mint reports that Bluestone plans to go public by the second quarter of next year. The Prosus-backed startup aims to raise $200-250 million (about INR 1,681-2,100 crore) through its IPO, with an estimated valuation of $1-1.5 billion.

Continue Exploring: D2C footwear brand Yoho secures INR 27 Cr in Pre-Series B funding for expansion

Led by Gaurav Singh Kushwaha and Vidya Nataraj, the company is expected to file its draft red herring prospectus (DRHP) with SEBI later this year. They have reportedly hired Axis Capital, IIFL Securities, and Kotak Mahindra Capital as investment bankers to assist with their public issue.

Bluestone secures INR 900 crore in pre-IPO funding

Meanwhile, BlueStone competes with brands like CaratLane, GIVA, Melorra, and other established jewellery brands. In June, it raised INR 100 crore in debt funding from Neo Markets. So far, BlueStone has raised over $200 million. Its backers include Accel, Kalaari Capital, Ratan Tata, Deepinder Goyal, and Nikhil Kamath.

However, If Bluestone goes public, it will be the first IPO by an Indian new-age jewellery startup. This news follows reports that Bluestone raised INR 900 crore in a pre-IPO funding round in August from Peak XV Partners, Prosus, and Steadview Capital, nearly making it a unicorn.

Continue Exploring: Rebel Foods plans INR 200 Cr investment to expand EatSure and cloud kitchen network

Established in 2011 by Gaurav Singh Kushwaha and Vidya Nataraj, Bluestone is an omnichannel jewellery startup. It offers over 8,000 designs, including rings, pendants, and earrings. The startup owns some retail stores and runs the rest through a franchise model. They claim to have over 200 retail stores across the country.

By reducing its net loss by 15% year of year (YoY) to INR 142.2 crore in FY24 from INR 167.2 crore in FY23. BlueStone operating revenue grew over 64% YoY to INR 1,265.8 crore in FY24.

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Swiggy delivers 11,000 vada pavs in collaboration with Singham Again team, sets world record

By
Ashutosh Dubey
-
0
FMCG, Quick Commerce, E-commerce, Food & Beverages, FMCG Brands, Retail Market
Swiggy delivers 11,000 vada pavs in collaboration with Singham Again team, sets world record

Food delivery platform, Swiggy and the team of Singham Again set a new Guinness World Record for the largest vada pav order in one delivery. They delivered 11,000 vada pavs to children from the Robin Hood Army, an NGO fighting hunger in various locations of Mumbai.

“Where Is My Vada Pav?”: CEO Rohit Kapoor

Announcing the world record, Rohit Kapoor, Chief Executive Officer – Food Marketplace, Swiggy took to Linkedin and wrote a nostalgic note, “Yaar mujhe school wapas jana hai. Socho we go to school thinking it’s going to be just another day of classes. But we all get to scream, yell and party with Ajay Devgn and Rohit Shetty. Then instead of the usual lunch, we get vada pao from these XL bright orange carts. And uppar se, we get to be a part of a Guinness World Record! Don’t know about you, but I wish mujhe aise school ke days naseeb hotey.

Continue Exploring: As competition heats up in quick commerce, Blinkit scraps ‘zero notice period’ policy

Furthermore, He mentioned, “Btw, Swiggy has just set a Guinness World Record by delivering 11,000 vada pavs made fresh by MM Mithaiwala and delivered to Airport high school and junior college, Vile Parle East, a school that the Robin Hood Army supports.” In the end, he concluded in a strangely hilarious way, asking, “Now where’s my vada pav!”

Swiggy XL Fleet Makes World Record Achievable

Interestingly, vada pavs were delivered from MM Mithaiwala using Swiggy’s new Swiggy XL Fleet, made for bulk deliveries. The first stop was Airport High School & Junior College in Vile Parle, where they set a Guinness World Record for the most vada pavs delivered in one order. The vada pavs were then distributed to RobinHoodArmy-supported schools in Bandra, Juhu, Andheri East (Chandivali and Chakala), Malad, and Borivali.

Continue Exploring: Zomato set to relaunch logistics service ‘Xtreme’ with revised strategy

Over the past decade, Swiggy has delivered millions of these treats across Mumbai and beyond, according to a media release. Showcasing the same spirit, Swiggy’s new delivery fleet celebrates Mumbai’s beloved street food, especially the iconic vada pav. The event ended with children enjoying their meals, celebrating the success of the online platform and the Singham Again team’s collaboration.

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