SuperYou, the protein snacking label founded by Ranveer Singh and Nikunj Biyani, has completed its first year in the market with an impressive Rs 150 crore in revenue. For a brand that entered store shelves only last November, the early momentum signals how quickly India’s young consumers are shifting towards convenient, high protein snacking.
The brand was launched with a simple pitch. Snacks that taste good should also do something good for the body. SuperYou chose fermented yeast protein as its hero ingredient and backed the idea with a colourful range of bars, cookies, mixes, and bite sized treats. What helped the brand break through the clutter was Singh’s active involvement in product conversations, packaging, and early marketing. Retailers who tracked the launch shared that stores in Mumbai, Bengaluru, and Delhi NCR saw the fastest movement in the protein bar line. Some modern trade partners reported sell through rates above expectations within the first quarter.
Nikunj Biyani, who leads product development, has been vocal about creating protein options that feel familiar to Indian palates. The brand introduced flavours like Choco Jaggery Crunch, Coffee Rush, Peanut Chilli Bite, and Cranberry Lift, which drew curiosity from fitness beginners and regular gym goers.
SuperYou has also grown its presence through general trade and online marketplaces. The company closed the year with more than ten million individual packs sold across formats. Industry observers note that the functional snacking space in India is heating up as more consumers reach for healthier on the go options.
With a strong debut year behind it, SuperYou plans to add new categories and expand aggressively across Tier Two and Tier Three cities.
