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Food inflation to moderate in urban areas, double-digit growth expected – MD, Marico

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Food inflation to moderate in urban areas, double-digit growth expected - MD, Marico

Marico, a leading FMCG company, is optimistic about achieving double-digit growth in the second half of FY25, driven by an expected moderation in food inflation over the next two quarters.

Hopefully moderate over next two quarters – CEO Saugata Gupta

According to MD & CEO Saugata Gupta, this decline in inflation will boost urban consumption, which has been impacted by high food prices. “We expect that to hopefully moderate over the next two quarters and then the urban growth is expected to recover because that has been impacted a little bit by the high food inflation that is prevailing,” Gupta said to PTI.

Continue Exploring: D2C apparel brand The Bear House launches first physical outlet to expand into retail

The company has already increased prices for its Saffola range and anticipates similar actions from other FMCG players due to rising raw material costs, such as coffee, cocoa, and palm oil. “In the sector, there will be some price increases… So across the sector, there will be some price increase,” Gupta stated. However, he further stressed that major FMCG manufacturers will absorb some increased commodity prices through cost management initiatives, passing on only a portion to consumers.

Marico registers 7.6% revenue surge to INR 2,664 Cr

Meanwhile, Marico reported a 7.6% increase in consolidated revenue to INR 2,664 crore for the September quarter, along with a 20.2% rise in PAT. Despite challenges from input costs, Gupta expects revenue growth to reach double digits in the second half of the year. “Our revenue growth is also in high single-digits and we are fairly confident about revenue moving into double digits in the second half of the year,” he said.

Continue Exploring: Ranveer Singh acquires 50% of Kishore Biyani’s foods startup Elite Mindset

Furthermore, the company is witnessing sequential volume improvement, driven by recovery in rural markets, aided by MSP, good monsoon, and increased government spending. Marico’s digital brands and food segment operate at the premium end, where consumption stress is minimal. “So we are pretty hopeful of trying to improve that sequential volume growth a little bit in the second half of the year,” Gupta added.

Regarding potential price hikes for its Parachute coconut oil brand, Gupta noted that Marico has historically performed well during inflation due to its competitive advantage over smaller players. “Our historic track record on inflation has been much better than during deflation,” he said. The company expects copra inflation to cool down, balancing food inflation and farmer protection.

Gupta stressed over growth as a priority, expressing confidence in delivering double-digit growth in the second half of the year. Premium and food currently contribute 21% to Marico’s revenue, expected to rise to 30% over the next five years. “For us growth is important. We are very confident of delivering double-digit growth in the second half of the year,” he said.

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OYO founder Ritesh Agarwal increases stake with INR 550 Cr investment

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OYO founder Ritesh Agarwal increases stake with INR 550 Cr investment

Ritesh Agarwal, founder of hospitality giant OYO, is increasing his stake in the company with a INR 550 crore (around $65 million) investment. This move will boost Agarwal’s shareholding from 30% to 32%, according to sources familiar with the matter.

Investment from Ritesh to finance US hospitality chain

The investment aims to finance OYO’s recent acquisition of US-based hospitality chain Motel 6 and Studio 6. In September, OYO informed investors that this acquisition would push its earnings before interest, tax, depreciation, and amortisation (EBITDA) past INR 2,000 crore in the financial year 2025-26.

Continue Exploring: SocksXpress unveils new identity to align with India’s evolving retail market

Further, Agarwal plans to increase his stake by buying an additional $60 million worth of shares at INR 42.60 per share, a 45% premium to his last purchase in August. OYO has sent a notice to investors seeking consent for the issuance of 12.9 crore equity shares to Redsprig Innovation Partners LLP or affiliate entities ahead of an Extraordinary General Meeting (EGM) on December 9.

Company to issue up to 12,91,07,982 Equity Shares – OYO

“The company is seeking consent to issue up to 12,91,07,982 Equity Shares of the face value of INR 1 each, for cash at INR 42.60 per equity share for an aggregate consideration amounting up to INR 5,50,00,00,034 to Redsprig Innovation Partners LLP or any of the Founder’s affiliate entity on a private placement basis,” the notice states.

Continue Exploring: ED launches probe against Amazon and Flipkart following seller investigations

In September, OYO’s parent company, Oravel Stays Ltd, announced its US expansion with the $525 million acquisition of G6 Hospitality, parent entity of Motel 6 and Studio 6 brands, from Blackstone Real Estate.

Recently, OYO launched a B2B venture targeting corporate travel and event planning in India, offering specialised services across its network of over 500 company-serviced accommodations.

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D2C apparel brand The Bear House launches first physical outlet to expand into retail

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D2C apparel brand The Bear House launches first physical outlet to expand into retail

The Bear House, a direct-to-consumer (D2C) men’s apparel brand, has opened its first offline store in India at Ambience Mall, Vasant Kunj, Delhi. Located in the innovative retail space ‘Broadway,’ this marks a notable expansion beyond online sales.

A new workplace needs new work clothes! – Founder, The Bear House

To be noted, the Bear House caters to the growing demand for smart casuals suitable for today’s hybrid work culture. “The new workplace needs new work clothes!” said Harsh Somaiya, Founder of The Bear House. “Young men today prefer all-day wear that is convenient, comfortable, and stylish.”

Continue Exploring: Coca-Cola Christmas ad controversy: netizens react to ‘Real Magic AI’ creation

Further, the brand offers versatile garments, including shirts, polos, sweatshirts, bottoms, and accessories, designed for seamless transitions between work and social events. Somaiya added, “Our minimalist and unpretentious range of garments allows men to toggle from one workplace to another, be it a corporate office, co-working spaces, or a coffee shop seamlessly.”

Founded in 2018 by Tanvi and Harsh Somaiya, The Bear House initially manufactured menswear for international brands before evolving into a business offering high-quality, versatile apparel tailored to modern Indian men.

“We are excited to share our unique brand story with residents of Delhi and offer them a distinct range to express themselves through our garments,” Somaiya said. The brand’s range is also available on its website and major e-commerce platforms like Myntra, Ajio, Flipkart, and Tata Cliq.

Continue Exploring: Amazon India relocates to Bengaluru as part of cost-cutting strategy

About Broadway

In September 2024, a new multi-brand retail concept called Broadway was launched at Ambience Mall, New Delhi. It features hundreds of digital-first direct-to-consumer (D2C) brands in physical stores. The venture is led by Vivek Biyani, the nephew of Kishore Biyani, with partners actor and entrepreneur Rana Daggubati, angel investor-entrepreneur Apurva Salarpuria, and Anarock Chairman & founder Anuj Puri.

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SocksXpress unveils new identity to align with India’s evolving retail market

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SocksXpress unveils new identity to align with India’s evolving retail market

SocksXpress, formerly known as Balenzia, has unveiled its new brand identity, marking a significant shift to align with India’s evolving retail landscape. The rebranding aims to connect with consumers through a more dynamic and modern approach.

SocksXpress known as Balenzia previously 

“Our previous name, Balenzia, represented our early journey, but we felt it was time for a change that would resonate more deeply with our customers and speak directly to the essence of what we offer,” said Rahul Gupta, Founder and Director of SocksXpress. “SocksXpress! is all about clarity, individuality, and self-expression. The name is straightforward, memorable, and captures our goal to be unapologetically all about socks, establishing us as a go-to brand in the category.”

Continue Exploring: Shark Tank-featured Perfora secures INR 40 Cr from RPSG Capital, plans expansion

SocksXpress aims to strengthen its presence in India’s retail market and expand globally. The brand plans to redefine the socks category with vibrant designs, trendy patterns, and collaborative collections. Despite the visual transformation, including updated packaging and digital touchpoints, SocksXpress remains committed to maintaining its quality and dependability.

Rebrand invites customers—both old and new – Founder, SocksXpress

“Our goal is to make this transition as seamless as possible for our loyal customers while introducing SocksXpress! to a broader audience,” Gupta added. “This rebrand celebrates the community we’ve built and invites customers—both old and new—to join us in embracing their unique style.”

Continue Exploring: FirstCry narrows loss to INR 62.85 Cr, revenue jumps 26.7% 

With its refreshed identity, SocksXpress positions itself as a strong contender in India’s retail market, focusing on individuality and modern relevance. The brand’s mission is to dominate the socks category, offering customers an exciting and diverse range of products.

Existing customers can continue to shop online and offline as the transition takes place.

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Coca-Cola Christmas ad controversy: netizens react to ‘Real Magic AI’ creation

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Coca-Cola Christmas ad controversy: netizens react to ‘Real Magic AI’ creation

Coca-Cola‘s new Christmas commercial, generated by artificial intelligence, has sparked controversy on social media. The ad recreates the iconic “Holidays are Coming” theme, but many viewers are unhappy with the changes.

Coca-Cola ad lacks Santa Claus

The advertisement lacks Santa Claus, a traditional key figure in Coca-Cola’s festive ads. His brief appearance, only showing his hands, has frustrated fans. Some claim the AI-generated ad has “killed off” the beloved character.

Continue Exploring: ED launches probe against Amazon and Flipkart following seller investigations

“Coca-Cola has always been associated with the magic of Christmas. You killed this magic…,” a YouTube commenter said. Another user wrote, “Real magic is firing your advertising team for Christmas and using AI-generated slop.”

On social media platform X, users expressed similar disappointment. “The world is so over if the Christmas Coca-Cola advert is made with AI,” one user said. Another posted, “Just saw an AI-generated Coca Cola commercial on TV… genuinely how are we letting this happen?”

Continue Exploring: Zomato introduces ‘District’ App, enabling customers to book tables, tickets, and events

AI-generated ad shows Coca-Cola’s innovation – Company’s spokesman

Despite the backlash, a Coca-Cola spokesman defended the move, telling AdWeek, “Coca-Cola’s exciting venture into AI-generated storytelling demonstrates Coca-Cola’s commitment to embracing innovation, leveraging our collaborations with top creative and technology partners, while staying true to its core values: spreading happiness and creating real magic!”

The ad’s disclaimer, “created by Real Magic AI,” highlights the company’s experimentation with new technology. However, fans seem to value tradition over innovation.

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Amazon India relocates to Bengaluru as part of cost-cutting strategy

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Amazon India relocates to Bengaluru as part of cost-cutting strategy

Amazon India is relocating its Bengaluru office to a new location near Kempegowda International Airport as part of its cost-cutting strategy. 

The company’s current office at World Trade Centre, its first Indian corporate office, occupies 18 floors and houses around 5,300 people.

Continue Exploring: Colgate faces temporary slowdown in urban growth; shifts focus to per capita consumption – Colgate MD

Amazon to shift in Bengaluru by 2026

The new office space at Sattva is a 15-minute drive from the airport and significantly reduces costs, with rent less than a third of the current rate. The relocation is expected to be completed by April 2026.

This move follows a trend of global companies and Indian startups reducing expenses. Many have implemented workforce reductions and office closures over the past two years. Recently, Indian startups Kuku FM, Beepkart, and 1% Club laid off employees, while Beepkart also halved its store count.

Continue Exploring: Ranveer Singh acquires 50% of Kishore Biyani’s foods startup Elite Mindset

Further, Freshworks, a Nasdaq-listed SaaS company, announced a 13% job cut affecting 660 employees worldwide as part of its restructuring plan. The company aims to streamline operations and increase efficiency.

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Zomato introduces ‘District’ App, enabling customers to book tables, tickets, and events

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Zomato introduces 'District' App, Enabling Customers to Book Tables, Tickets, and Events

Food delivery platform, Zomato has rolled out its ‘District’ app on iOS and Android platforms, three months after announcing its launch. The app enables customers to discover and reserve tables at restaurants, book movie tickets, sports events, and live performances.

District to be 3rd largest B2C business – CEO Deepinder Goyal

According to Zomato CEO Deepinder Goyal, the company aims to build its going-out segment as its third-largest B2C business. “Our dine-out business is operating at a run-rate of over $500 million annualised gross order value,” Goyal said.

Continue Exploring: Zomato introduces ‘Book Now, Sell Anytime’, allows users to resell event tickets

Notably, the ‘District’ app is part of Zomato’s strategy to stay ahead of competitors through innovative features. Recently, the company launched “Book Now, Sell Anytime,” allowing users to buy event tickets in advance and re-sell them on the app. Additionally, Zomato introduced “Food Rescue,” enabling users to purchase cancelled food orders from nearby areas to reduce food wastage.

The company previously announced that it will move all its going-out businesses from Zomato’s main app, the Insider app, and Paytm‘s app to District. Ticketing services will remain on Paytm’s app until August next year.

Continue Exploring: Fragrance sales defy economic downturn; grow 12% in 2024, outpacing FMCG

Zomato to raise INR 8,500 Cr via QIP

Meanwhile, the company plans to raise up to INR 8,500 crore through a qualified institutional placement.

Further, the food tech giant’s financial performance has been impressive, with a 389% surge in net profit to INR 176 Cr in Q2 FY25, up from INR 36 Cr in the year-ago period. Operating revenue jumped 68.5% to INR 4,799 Cr in Q2 FY25, compared to INR 2,848 Cr in Q2 FY24.

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ED launches probe against Amazon and Flipkart following seller investigations

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ED launches probe against Amazon and Flipkart following seller investigations

The Enforcement Directorate (ED) has shifted its focus to investigating Amazon and Flipkart, after sellers, for allegedly violating foreign direct investment norms through their arrangements with vendors.

ED investigates violations under FEMA

According to ET, the Enforcement Directorate (ED) is investigating potential violations under the Foreign Exchange Management Act (FEMA). The agency, which was previously looking into the sellers, is now checking if the e-commerce companies had control over their vendors, even though they are supposed to act only as platforms.

Continue Exploring: Colgate faces temporary slowdown in urban growth; shifts focus to per capita consumption – Colgate MD

Previously in November, the Enforcement Directorate (ED) raided the offices of some sellers linked with Amazon and Flipkart. “The sellers covered during the searches were summoned and have been questioned to explain certain transactions and arrangements. Documents are being studied thoroughly,” a source mentioned to ET.

ED summons executive from Amazon & Flipkart

After searching sellers’ offices in Delhi NCR, Mumbai, Bengaluru, Gurugram, and Hyderabad, the Enforcement Directorate (ED) may summon executives from Amazon and Flipkart.

“The main focus is to ascertain whether Amazon and Flipkart operated through a preferred set of sellers, which were invariably controlled by them but disguised as independent vendors, thus violating FDI norms,” said a source.

Continue Exploring: Ranveer Singh acquires 50% of Kishore Biyani’s foods startup Elite Mindset

This happens as Amazon and Flipkart face legal issues. Recently, the Competition Commission of India (CCI) found them guilty of breaking competition laws by favouring certain sellers on their platforms.

Further, the reports stated that Amazon’s preferred sellers got an “advantage in the online listing,” making their products more noticeable to customers during searches.

For Flipkart, the Commission noted that preferred sellers received services like marketing and delivery at a very low cost. Now, the CCI is considering taking the case to the Supreme Court.

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Colgate faces temporary slowdown in urban growth; shifts focus to per capita consumption – Colgate MD

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Colgate faces temporary slowdown in urban growth; shifts focus to per capita consumption - Colgate MD

Colgate-Palmolive India‘s managing director, Prabha Narasimhan, attributes the slowdown in the FMCG sector to consumers delaying purchases or extending product usage.

“Consumers tend to titrate or delay their usage of things…when they feel the pressure,” she said, while talking to ET.

Colgate-Palmolive registers 10% growth in Q2

Despite this, Colgate-Palmolive India outpaced the market with 10% growth in the quarter ended September. The company dominates the oral care segment with a 50% market share.

Continue Exploring: Fragrance sales defy economic downturn; grow 12% in 2024, outpacing FMCG

Narasimhan noted, “Oral care consumption is very low in India…even markets like the Philippines consume 1.8 times and Brazil 3.1 times more than India.” Colgate aims to increase consumption through awareness and innovation.

Meanwhile, the company has introduced an AI-powered oral health screening initiative and partnered with the Indian Dental Association to provide free check-ups. “We’re marrying the idea of 800 million-plus smartphones with technology to give people access to dental health reports,” Narasimhan explained.

Colgate expenses jumps 18%, launches new product

Further, Colgate has also launched new products, including Colgate Visible White Purple, and invested in advertising, resulting in an 18% jump in spends. “Our focus is on building new segments, like whitening and gum health, and adjuncts to toothpaste,” Narasimhan said.

Continue Exploring: Converse announces Harsh Varrdhan Kapoor, Khushi Kapoor as new brand ambassador

Despite temporary urban growth slowdown, Narasimhan remains optimistic. “We have so much headroom to go in terms of moving per capita consumption…our focus really needs to be on that.”

NielsenIQ reports urban demand grew 2.8% year-on-year, while rural demand grew 6%. The FMCG sector grew 5.7% by value and 4.1% by volume.

Narasimhan further stressed, “We’re back to driving consumption…with technology.” Colgate’s global technology hub in India enables innovation for key markets.

“Over the years, the company has focused on getting universal penetration…now we’re back to driving consumption,” Narasimhan said. With its science-based approach, Colgate aims to leverage clinically proven technology to improve oral health in India.

As Narasimhan concluded, “As a science-based company, we spend a lot on oral care…we want to bring effective technology into the country.”

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Ranveer Singh acquires 50% of Kishore Biyani’s foods startup Elite Mindset

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Ranveer Singh acquires 50% of Kishore Biyani’s foods startup Elite Mindset

Bollywood actor Ranveer Singh has acquired a 50% stake in Elite Mindset, a packaged foods startup backed by Kishore Biyani. Nikunj Biyani, Singh’s nephew, and Think9 Consumer Technologies own the remaining stake.

Elite Mindset to expand into biscuits, protein powder

“We see an opportunity to build a brand in the better-for-you packaged foods space with accessible and affordable protein-based products,” Nikunj Biyani said, while talking to ET. Elite Mindset will focus on protein bars under the label SuperYou, expanding into biscuits, protein powders, and breakfast cereals.

Continue Exploring: Fragrance sales defy economic downturn; grow 12% in 2024, outpacing FMCG

The venture has received an initial seed investment of INR 50 crore. Ranveer Singh stated, “I wanted to enable protein consumption in simple and affordable ways for Indian consumers.” This investment adds to Singh’s portfolio, including Sugar Cosmetics, BoAt, and Epigamia.

Healthy snacking market grows 1.2X faster

India’s healthy snacking market is growing rapidly, with “smart snacking” increasing 1.2 times faster than traditional snacks, according to NielsenIQ. Sonika Gupta, executive director, said, “One in five snacks now has a health connotation in India; health-conscious consumption growth is fueled by innovations in small, affordable, and nutrient-rich products.”

Meanwhile, the trend of celebrities investing in companies is gaining momentum. Recent examples include Alia Bhatt in SuperBottoms, Sachin Tendulkar in Spinny, and MS Dhoni in Shaka Harry.

Continue Exploring: DCGI to meet cosmetic brands’ representatives over regulatory issues

Some investments have yielded significant returns. Ayushmann Khurrana’s angel investment in The Man Company saw a 400% return after Emami acquired full ownership.

Ranveer Singh’s investment in Elite Mindset reflects the growing demand for healthy and affordable food options in India. As Nikunj Biyani noted, “We’re excited to build a brand that makes a difference in people’s lives.”

With Think9‘s existing portfolio including Sorrentina, Smartsters, Kingdom of White, Beauty in Everything, and The Good Bug, Elite Mindset is poised for growth in the packaged foods market.

The development highlights the increasing focus on health-conscious consumption and the role of celebrity endorsements in shaping consumer preferences. As Sonika Gupta emphasised, “63% of consumers surveyed said they would opt for healthy snacking, while 50% read ingredient labels to understand nutritional values.”

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