Latambarcem Brewers (LB Brewers), a renowned Indian craft brewery, has partnered with Taiwan’s Jim and Dad’s Brewing Company to introduce India’s first bottled tea beer, MAKA di Oo-Long Blanche.
Taiwanese Xiangzhuang tea with Belgian Blanche brewing
This innovative collaboration brings together traditional Taiwanese Xiangzhuang Red Oolong tea and Belgian Blanche brewing techniques. “Our collaboration with the Jim and Dad’s Brewing Company of Taiwan is a celebration of cross-cultural brewing. A global-first landmark, it signifies an unprecedented confluence of cultures, with the ancient Taiwanese tea tradition meeting Latambarcem’s Belgian Blanche brewing expertise. It has strategically been launched across two globally sought-after destinations, so that craft beer connoisseurs from all over the world can witness and experience the coming together of two diverse worlds,” said Aditya Ishan Varshnei, Co-Founder and CEO of LB Brewers.
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MAKA di Oo-Long Blanche combines delicate notes of Red Oolong tea with the refreshing taste of wheat beer, crafted by incorporating Oolong tea leaves during brewing. “Being able to share the unique flavour of Taiwanese Oolong tea with India, and also bringing some of India’s flavours back to Taiwan made the collaboration totally worthwhile. Our team had a great time visiting Goa and exchanging brewing techniques with our Indian counterparts. We hope this beer can serve as a great introduction to both cultures in our respective markets,” said Jim Sung, Co-Founder of Jim and Dad’s Brewing Company.
LB Brewers solidifies position with MAKA di Rocket Rice
This exclusive beer is available in Goa and Taipei, two vibrant craft beverage hubs. Priced at INR 150, MAKA di Oo-Long Blanche features a 4-5% ABV, appealing to craft beer enthusiasts.
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Following the successful launch of MAKA di Rocket Rice Lager, LB Brewers solidified its position in India’s craft beer sector and beyond. Their product line is popular in Goa, Uttar Pradesh, the U.S., Canada, and UAE markets.
