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Simba Beer makers launch ZigZag Vodka, eye national presence

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Simba Beer makers launch ZigZag Vodka, eye national presence

The makers of Simba beer, Prabhtej Singh Bhatia and Ishwaraj Singh Bhatia, have ventured into the liquor space with the launch of ZigZag vodka.

Co-founder Ishwaraj Bhatia announces launch in 3 states

According to ET Retail, Ishwaraj Bhatia, co-founder of ZigZag, revealed that the brand has been launched in three states – Chattisgarh, Goa, and Delhi, with plans to expand to Karnataka and Assam in December and Maharashtra and Haryana next fiscal year.

Continue Exploring: Food inflation to moderate in urban areas, double-digit growth expected – MD, Marico

To begin with, the company has invested INR 45 lakh in setting up a carbonation plant in its Chattisgarh facility, which can produce 1 lakh cases per month. ZigZag vodka is available in four options – original, lime, orange, and green apple – in three sizes: 750ml, 375ml, and 180ml.

“It is the right time for us to enter the market as the vodka market in India is dominated by a few brands and consumers are looking for more options. In addition, India is a flavour-driven market, and next quarter, we will be launching ZigZag in two new flavours,” Bhatia said. “Apart from this, the newer brands that are coming up in the market have a regional focus and we plan to make it a national brand.”

Continue Exploring: D2C apparel brand The Bear House launches first physical outlet to expand into retail

Simba Beer aims expansion across 17 states in 3 years

The company aims to have a presence across 17 states within three years. “In the next 3 years, we plan to have a presence with ZigZag across all 17 states we have a presence in. At present, we have no plans to launch it in the international markets,” Bhatia stated.

Simba, which produces 4.5 lakh cases monthly, clocks an EBITDA profitability of 25-30%. “Simba has been growing at a CAGR of 17 per cent year-on-year, and over the next five years, we eye a similar growth for ZigZag,” Bhatia asserted. “With the launch of Zigzag, we are expecting a definitive jump in revenue as liquors have better margins as compared to beer.”

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The Good Glamm Group acquires 100% stake in The Moms Co.

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The Good Glamm Group acquires 100% stake in The Moms Co.

The Good Glamm Group, a leading content-to-commerce unicorn, has fully acquired the direct-to-consumer (D2C) mom and baby care brand, The Moms Co.

The Good Glamm also acquires Sirona

This move follows the company’s recent transactions, including the completion of its Sirona deal and increased stake in Organic Harvest and Winkl.

Continue Exploring: Barista Coffee expands into home-brewing market with coffee capsules and machines

Earlier, The Good Glamm Group initially acquired a majority stake in The Moms Co. in October 2021 to expand its presence in South Asia. In March 2023, the company raised its stake from 75% to 90%, resulting in partial exits for cofounders Malika and Mohit Sadani and complete exits for investors DSG Capital and Saama Capital.

Founded in 2016, The Moms Co. offers baby and pregnancy care products, as well as beauty products. “The Moms Co is highly trusted for its proven efficacy among moms and babies. The brand experienced significant growth over the last two years, and we aim to maintain this momentum by leveraging our content-to-commerce growth engine,” said Darpan Sanghvi, founder of The Good Glamm Group.

Continue Exploring: Meesho cracks down on  2.2 Cr fraudulent transactions, files 12 cases in 12 months

The Good Glamm Group surges stake into Organic Harvest, Winkl

Further, The Good Glamm Group has also increased its stake in Organic Harvest and Winkl. The company’s portfolio includes D2C brands Sirona, The Moms Co., Organic Harvest, St. Botanica, and Wyn Beauty, among others.

Despite The Moms Co.’s net loss increasing 60% to INR 64.38 crore in FY23 from INR 40.14 crore in FY22, its operating revenue grew 38% to INR 71.22 crore during the same period. The company’s financial performance reflects its growth potential, and The Good Glamm Group’s acquisition is expected to further boost its expansion.

With this acquisition, The Good Glamm Group reinforces its position in the D2C market, leveraging The Moms Co. ‘s trusted brand reputation and its own content-to-commerce expertise.

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Barista Coffee expands into home-brewing market with coffee capsules and machines

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Barista Coffee expands into home-brewing market with coffee capsules and machines

Barista Coffee, a popular Indian coffee chain, has launched coffee capsules and machines for the home-brewing market. The new products aim to meet the growing demand for convenient, high-quality coffee at home.

Will set new standards in the home-brewing market – CEO, Barista Coffee

The coffee capsules, priced at INR 500 per pack, come in two blends: Classic and Dark Roast. The coffee machine is priced at INR 15,999, with an introductory offer of INR 12,000.

Continue Exploring: Hospitality investment firm Fine Acers aims to manage INR 5,000 Cr in assets by 2027

According to Rajat Agrawal, CEO of Barista Coffee, “Barista is all set to bring this new line of coffee capsules and coffee machines to the customers, making it easier than ever to enjoy the Barista experience at home. Our goal was to create a convenient yet authentic coffee experience that embodies the quality and craftsmanship Barista is known for. We believe these offerings will be warmly received by our coffee-loving community and will set new standards in the home-brewing market.”

Barista Coffee available at e-commerce platforms

The product range promises a rich and aromatic coffee experience, with minimal effort required. The capsules are designed to deliver Barista’s signature taste. The coffee machine and capsules are available at selected Barista cafes in cities like Delhi NCR, Chandigarh, Mumbai, Kolkata, and Bengaluru, as well as through e-commerce platforms.

Continue Exploring: OYO founder Ritesh Agarwal increases stake with INR 550 Cr investment

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Meesho cracks down on  2.2 Cr fraudulent transactions, files 12 cases in 12 months

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Meesho cracks down on  2.2 Cr fraudulent transactions, files 12 cases in 12 months

E-commerce platform Meesho has taken stringent measures to combat fraudulent activities on its platform, according to its annual “Trust Assurance Report” released Monday, November 18.

The SoftBank-backed company reported that it has prevented over 2.2 crore suspicious transactions and filed 12 cases in the last 12 months.

Meesho’s advance tech model prevent 77 lakh scam attempts

Notably, the e-commerce company’s advanced analytical models and data science frameworks have helped prevent 13 lakh bot orders and blocked 77 lakh scam attempts. “In the last 12 months, Meesho has prevented over 2.2 crore fraudulent transactions. Additionally, Meesho undertook extensive steps to remove bad actors from the platform,” the report stated.

Continue Exploring: Food inflation to moderate in urban areas, double-digit growth expected – MD, Marico

Following which, the company launched proactive investigations against account takeover fraud, resulting in nine cases filed against over 40 suspects in Kolkata and Ranchi. This collaboration with authorities led to an impressive 98% success rate in addressing account takeover fraud.

Meesho tackles lottery fraud by 75%

Reportedly, Meesho also tackled lottery frauds, where scammers target users with malicious links promising rewards or cashbacks. The company lodged three FIRs and conducted comprehensive investigations in Kolkata, Bengaluru, and Ranchi. “Lottery fraud has emerged as an industry-wide challenge where fraudsters impersonate reputable brands to deceive unsuspecting individuals,” the report noted. Meesho claims to have reduced lottery fraud incidents by 75% since October 2023.

Continue Exploring: OYO founder Ritesh Agarwal increases stake with INR 550 Cr investment

Furthermore, Meesho partnered with threat intelligence platforms to take down over 18,000 fraudulent social media accounts and approximately 130 fake websites and apps misusing its brand. The company moved the Delhi High Court for a permanent injunction against these fraudsters. “The court recognised Meesho as a ‘well-known mark’ and ordered domain registrars to deactivate these sites. It also directed law enforcement to investigate, freeze related bank accounts, and take appropriate punitive action,” the report said.

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FirstCry’s parent company faces legal troubles, receives order to pay INR 50,000 fine

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FirstCry's parent company faces legal troubles, receives order to pay INR 50,000 fine

FirstCry‘s parent company, BrainBees Ltd, has encountered fresh legal troubles after receiving an order from the Senior Inspector, Legal Metrology Department, Varanasi, on November 16. The company has been directed to pay a compounding fee of INR 50,000 for violating provisions of the Legal Metrology Act, 2009.

BrainBees ltd asks disposal via compounding procedure

According to regulatory filings, the company sought disposal of the case through a compounding procedure under Section 48(3) of the Legal Metrology Act. BrainBees Ltd assured that the fine would not significantly impact its financials or operations beyond the penalty amount.

Continue Exploring: FMCG growth sluggish due to rising housing cost and lower wage in urban areas – Britannia 

Despite this setback, FirstCry’s shares rallied 5.95% to INR 550 during intraday trading on November 18, with its market capitalization standing at $3.37 billion. This is the second instance of legal troubles for the company this month. On November 11, FirstCry paid INR 1.74 crore, including interest, to Mumbai tax authorities due to discrepancies in GST returns for financial years FY19-23.

BrainBees announces 47.4% loss reduction to INR 62.85 Cr

However, the company reported a significant improvement in its financial health in Q2 FY25. On November 14, BrainBees Ltd announced a 47.4% reduction in losses to INR 62.85 crore, down from INR 119.41 crore in the year-ago quarter. Revenue from operations rose to INR 1,935.85 crore, up from INR 1,527.68 crore in Q2 FY24.

Continue Exploring: Luxury jewellery brand Giva registers 66% revenue growth to INR 274 Cr

The growth was driven by a 16% year-over-year (YoY) increase in annual unique transacting customers (UTC) for its Indian multi-channel operations. Across its portfolio, including FirstCry and Baby Hug, the company registered 9.4 million UTC in Q2 FY25.

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Hospitality investment firm Fine Acers aims to manage INR 5,000 Cr in assets by 2027

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Hospitality investment firm Fine Acers aims to manage INR 5,000 Cr in assets by 2027

Fine Acers, a company specialising in luxury resort investments, announced on Sunday that it aims to have assets under management worth INR 5,000 crore by the 2026-27 fiscal year. Currently, the company manages assets worth INR 2,500 crore.

Fine Acers secures $70 Mn from Wyndham Hotels

In addition, Fine Acers has secured a $70 million agreement with Wyndham Hotels and Resorts to develop four new hotels, one in Dubai and three in India. The company has also signed a memorandum of understanding (MoU) with the Rajasthan government for the development of a resort in Udaipur.

Continue Exploring: OYO founder Ritesh Agarwal increases stake with INR 550 Cr investment

“Fine Acers has announced that the company is targeting assets under management worth Rs 5,000 crore,” the company stated.

Further, Dinesh Yadav, Managing Director of Fine Acers, provided details about the company’s projects. He mentioned that their ongoing projects are expected to be completed by 2028. “The construction is in full swing at all our seven properties at various locations across the globe,” Yadav said. He also highlighted the financial benefits for investors, stating, “We are offering 7 percent return on our properties from the beginning of investment, which can increase once our properties start making profits.”

Continue Exploring: D2C apparel brand The Bear House launches first physical outlet to expand into retail

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Food inflation to moderate in urban areas, double-digit growth expected – MD, Marico

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Food inflation to moderate in urban areas, double-digit growth expected - MD, Marico

Marico, a leading FMCG company, is optimistic about achieving double-digit growth in the second half of FY25, driven by an expected moderation in food inflation over the next two quarters.

Hopefully moderate over next two quarters – CEO Saugata Gupta

According to MD & CEO Saugata Gupta, this decline in inflation will boost urban consumption, which has been impacted by high food prices. “We expect that to hopefully moderate over the next two quarters and then the urban growth is expected to recover because that has been impacted a little bit by the high food inflation that is prevailing,” Gupta said to PTI.

Continue Exploring: D2C apparel brand The Bear House launches first physical outlet to expand into retail

The company has already increased prices for its Saffola range and anticipates similar actions from other FMCG players due to rising raw material costs, such as coffee, cocoa, and palm oil. “In the sector, there will be some price increases… So across the sector, there will be some price increase,” Gupta stated. However, he further stressed that major FMCG manufacturers will absorb some increased commodity prices through cost management initiatives, passing on only a portion to consumers.

Marico registers 7.6% revenue surge to INR 2,664 Cr

Meanwhile, Marico reported a 7.6% increase in consolidated revenue to INR 2,664 crore for the September quarter, along with a 20.2% rise in PAT. Despite challenges from input costs, Gupta expects revenue growth to reach double digits in the second half of the year. “Our revenue growth is also in high single-digits and we are fairly confident about revenue moving into double digits in the second half of the year,” he said.

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Furthermore, the company is witnessing sequential volume improvement, driven by recovery in rural markets, aided by MSP, good monsoon, and increased government spending. Marico’s digital brands and food segment operate at the premium end, where consumption stress is minimal. “So we are pretty hopeful of trying to improve that sequential volume growth a little bit in the second half of the year,” Gupta added.

Regarding potential price hikes for its Parachute coconut oil brand, Gupta noted that Marico has historically performed well during inflation due to its competitive advantage over smaller players. “Our historic track record on inflation has been much better than during deflation,” he said. The company expects copra inflation to cool down, balancing food inflation and farmer protection.

Gupta stressed over growth as a priority, expressing confidence in delivering double-digit growth in the second half of the year. Premium and food currently contribute 21% to Marico’s revenue, expected to rise to 30% over the next five years. “For us growth is important. We are very confident of delivering double-digit growth in the second half of the year,” he said.

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OYO founder Ritesh Agarwal increases stake with INR 550 Cr investment

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OYO founder Ritesh Agarwal increases stake with INR 550 Cr investment

Ritesh Agarwal, founder of hospitality giant OYO, is increasing his stake in the company with a INR 550 crore (around $65 million) investment. This move will boost Agarwal’s shareholding from 30% to 32%, according to sources familiar with the matter.

Investment from Ritesh to finance US hospitality chain

The investment aims to finance OYO’s recent acquisition of US-based hospitality chain Motel 6 and Studio 6. In September, OYO informed investors that this acquisition would push its earnings before interest, tax, depreciation, and amortisation (EBITDA) past INR 2,000 crore in the financial year 2025-26.

Continue Exploring: SocksXpress unveils new identity to align with India’s evolving retail market

Further, Agarwal plans to increase his stake by buying an additional $60 million worth of shares at INR 42.60 per share, a 45% premium to his last purchase in August. OYO has sent a notice to investors seeking consent for the issuance of 12.9 crore equity shares to Redsprig Innovation Partners LLP or affiliate entities ahead of an Extraordinary General Meeting (EGM) on December 9.

Company to issue up to 12,91,07,982 Equity Shares – OYO

“The company is seeking consent to issue up to 12,91,07,982 Equity Shares of the face value of INR 1 each, for cash at INR 42.60 per equity share for an aggregate consideration amounting up to INR 5,50,00,00,034 to Redsprig Innovation Partners LLP or any of the Founder’s affiliate entity on a private placement basis,” the notice states.

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In September, OYO’s parent company, Oravel Stays Ltd, announced its US expansion with the $525 million acquisition of G6 Hospitality, parent entity of Motel 6 and Studio 6 brands, from Blackstone Real Estate.

Recently, OYO launched a B2B venture targeting corporate travel and event planning in India, offering specialised services across its network of over 500 company-serviced accommodations.

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D2C apparel brand The Bear House launches first physical outlet to expand into retail

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D2C apparel brand The Bear House launches first physical outlet to expand into retail

The Bear House, a direct-to-consumer (D2C) men’s apparel brand, has opened its first offline store in India at Ambience Mall, Vasant Kunj, Delhi. Located in the innovative retail space ‘Broadway,’ this marks a notable expansion beyond online sales.

A new workplace needs new work clothes! – Founder, The Bear House

To be noted, the Bear House caters to the growing demand for smart casuals suitable for today’s hybrid work culture. “The new workplace needs new work clothes!” said Harsh Somaiya, Founder of The Bear House. “Young men today prefer all-day wear that is convenient, comfortable, and stylish.”

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Further, the brand offers versatile garments, including shirts, polos, sweatshirts, bottoms, and accessories, designed for seamless transitions between work and social events. Somaiya added, “Our minimalist and unpretentious range of garments allows men to toggle from one workplace to another, be it a corporate office, co-working spaces, or a coffee shop seamlessly.”

Founded in 2018 by Tanvi and Harsh Somaiya, The Bear House initially manufactured menswear for international brands before evolving into a business offering high-quality, versatile apparel tailored to modern Indian men.

“We are excited to share our unique brand story with residents of Delhi and offer them a distinct range to express themselves through our garments,” Somaiya said. The brand’s range is also available on its website and major e-commerce platforms like Myntra, Ajio, Flipkart, and Tata Cliq.

Continue Exploring: Amazon India relocates to Bengaluru as part of cost-cutting strategy

About Broadway

In September 2024, a new multi-brand retail concept called Broadway was launched at Ambience Mall, New Delhi. It features hundreds of digital-first direct-to-consumer (D2C) brands in physical stores. The venture is led by Vivek Biyani, the nephew of Kishore Biyani, with partners actor and entrepreneur Rana Daggubati, angel investor-entrepreneur Apurva Salarpuria, and Anarock Chairman & founder Anuj Puri.

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SocksXpress unveils new identity to align with India’s evolving retail market

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SocksXpress unveils new identity to align with India’s evolving retail market

SocksXpress, formerly known as Balenzia, has unveiled its new brand identity, marking a significant shift to align with India’s evolving retail landscape. The rebranding aims to connect with consumers through a more dynamic and modern approach.

SocksXpress known as Balenzia previously 

“Our previous name, Balenzia, represented our early journey, but we felt it was time for a change that would resonate more deeply with our customers and speak directly to the essence of what we offer,” said Rahul Gupta, Founder and Director of SocksXpress. “SocksXpress! is all about clarity, individuality, and self-expression. The name is straightforward, memorable, and captures our goal to be unapologetically all about socks, establishing us as a go-to brand in the category.”

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SocksXpress aims to strengthen its presence in India’s retail market and expand globally. The brand plans to redefine the socks category with vibrant designs, trendy patterns, and collaborative collections. Despite the visual transformation, including updated packaging and digital touchpoints, SocksXpress remains committed to maintaining its quality and dependability.

Rebrand invites customers—both old and new – Founder, SocksXpress

“Our goal is to make this transition as seamless as possible for our loyal customers while introducing SocksXpress! to a broader audience,” Gupta added. “This rebrand celebrates the community we’ve built and invites customers—both old and new—to join us in embracing their unique style.”

Continue Exploring: FirstCry narrows loss to INR 62.85 Cr, revenue jumps 26.7% 

With its refreshed identity, SocksXpress positions itself as a strong contender in India’s retail market, focusing on individuality and modern relevance. The brand’s mission is to dominate the socks category, offering customers an exciting and diverse range of products.

Existing customers can continue to shop online and offline as the transition takes place.

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