From Bengaluru to Beyond: Namma Yatri Charts Growth in Indian Cities
Namma Yatri, the zero-commission ride-hailing platform, is gearing up to expand its reach to five or six additional cities within the next quarter.
“With this expansion, we are confident in scaling our operations while continuing to provide unparalleled value to both drivers and riders,” said Shan M.S., COO and Co-founder, during a virtual media briefing.
Enhanced Connectivity and New Features
The platform is also set to introduce integrated services for auto-rickshaws and metro systems in cities like Bengaluru. This includes further development of its “MetroWarrior” feature, which facilitates seamless last-mile connectivity between metro stations and auto services.
Additionally, the company plans to enhance ride-batching and shared mobility options, addressing issues such as drivers avoiding short-distance trips during peak hours. “These innovations aim to resolve longstanding structural challenges in urban transportation,” Shan explained.
Economic Impact and Open Network Model
Namma Yatri’s open network approach is expected to generate significant economic benefits. According to company estimates, it could contribute an additional ₹51,000 crore to ₹67,000 crore in annual economic activity and boost GST revenues by ₹1,000 crore each year.
“By scaling our zero-commission model and integrating public transport systems, we’re building an inclusive and future-ready mobility ecosystem,” Shan emphasized.
Sarovar Hotels Expands Vision with 80 New Highway and Resort Properties in the Pipeline
Sarovar Hotels is shifting its strategy to tap into the growing demand for highway hotels and resorts located near major cities, taking advantage of India’s expanding road network.
According to Ajay K. Bakaya, Chairman of Sarovar Hotels, the company has an ambitious plan with 80 projects in the works for the coming years.
Top Executive Explains New Strategy
Bakaya explained in an interview that highway hotels and resorts located within a few hours’ drive from urban centers are emerging as a high-growth area for the hospitality industry, especially as competition in city hotels intensifies. The company sees this as an opportunity to meet the rising demand for convenient and accessible accommodations.
“This shift comes at a time when the country’s road infrastructure is rapidly improving. The development of highways is creating new opportunities for both leisure and business travel,” Bakaya said. He noted that with around 10,000 kilometers of national highways being constructed annually, the road system is connecting more places, thus opening up new prospects for properties along major highways.
About Sarovar Hotels
While Sarovar Hotels currently operates 135 properties across 85 locations, only a small fraction—around four or five—are specifically highway and resort-focused. The company plans to expand this segment to meet the growing demand for high-quality, easily accessible accommodations.
Nestlé Takes on Weight-Loss Market with New GLP-1 Boosting Protein Shots
Nestlé is introducing a new product in the U.S. aimed at helping people control their appetite, particularly those working to lose weight.
The new protein shots, which are part of the company’s expanding presence in the weight-loss market, are designed to suppress hunger naturally, offering an alternative to popular weight-loss medications.
Boost Pre-Meal Hunger Support Shots are Super Innovative
The shots, called Boost Pre-Meal Hunger Support, contain 10 grams of whey protein, and are intended to be consumed up to 30 minutes before a meal. They target the same appetite-regulating mechanism as certain prescription weight-loss drugs, such as Novo Nordisk’s Wegovy and Eli Lilly’s Zepbound, though in a much milder form.
These drugs mimic a natural hormone called GLP-1, which reduces appetite by promoting feelings of fullness. Nestlé’s drink is formulated to boost this GLP-1 response, which may help curb hunger without the use of pharmaceutical injections.
New Product Offers Fascinating Benefits
According to Stefan Palzer, Nestlé’s chief technology officer, the product helps trigger the body’s natural GLP-1 response, making it easier for consumers to manage hunger before meals. The shots are priced at $10.99 for a pack of four and are available for purchase on Amazon and in some CVS stores.
While the shots are marketed as a tool to enhance satiety, experts are cautious about their long-term impact. Lora Heisler, a human nutrition expert, noted that while the protein shots might stimulate the release of GLP-1, the same effect could potentially be achieved by drinking a glass of milk, suggesting the overall efficacy may be limited.
With 40 types of flour and 75% app adoption, D2C brand Floryo aims to double its reach in 2025
Disrupting a category as commoditized as staples might seem improbable, but Floryo, a Bengaluru-based direct-to-consumer (D2C) brand, is proving otherwise. Founded by Manohar Kumar, a seasoned professional with a background in FMCG and food, Floryo is reimagining how Indians consume staples like wheat flour. With a focus on freshness, customization, and nutrition, the company aims to reshape the way Indian households approach their daily diet.
Floryo’s Origins: A Quest for Freshness
Manohar Kumar’s journey to founding Floryo stems from a deeply personal realization during his tenure at Licious. “COVID-19 made us all rethink what we consume,” Kumar shared. “India has become the diabetes and obesity capital of the world. A key reason for this is the shift from freshly processed to heavily processed food. What our grandparents consumed was far fresher and more natural.”
Floryo was born out of this insight, focusing on providing freshly processed staples without preservatives or additives. “Staples, like atta, masalas, and oils, were once inherently fresh,” Kumar explained. “But post-1991 liberalization, packaged foods dominated the market. Today, many believe this is the norm. At Floryo, we’re here to challenge that narrative.”
A Fresh Take on a Competitive Market
The Indian staples market, valued at $23 billion, is dominated by legacy players such as ITC and General Mills. Yet, Kumar sees immense potential. “This category is 80% unorganized. It’s fragmented, but culturally, India values fresh staples. Our aim is to bring back that freshness using modern technology,” he said.
Floryo’s unique selling proposition lies in its tech-first, made-to-order model. Orders are processed daily, ensuring maximum freshness. “If you place an order at 1 PM, our system batches it, and by 7 PM, we start processing. By the next morning, the product is ready for dispatch. It’s fresher than anything else in the market,” Kumar emphasized.
Customization is another key differentiator. “We allow consumers to choose their grains, fiber levels, and even textures,” Kumar noted. “For instance, a North Indian might want coarse wheat flour for rotis, while someone in the South may prefer a finer texture. We empower consumers to decide.”
Innovating in Staples
Kumar believes staples have been overlooked in terms of innovation. “When you think of atta, innovation doesn’t usually come to mind,” he remarked. But Floryo is breaking this mold with products like methi-plus wheat and spinach-plus wheat flours.
“Why shouldn’t staples be exciting?” Kumar asked. “We’ve introduced atta blended with spinach, methi, and even cheese and garlic. These aren’t just novel but nutritionally rich, catering to modern dietary needs.”
Building Consumer Loyalty
In its two-year journey, Floryo has cultivated a loyal customer base. “We have customers with over 35 repeat transactions in the last 24 months,” Kumar shared. The brand’s focus on addressing specific dietary requirements has played a significant role in this loyalty.
“One customer, allergic to soybean, couldn’t find suitable multigrain options elsewhere. We allowed him to customize his flour mix to exclude soybean and include grains like jowar and bajra. That’s the power of our platform,” he said.
Seeing the customer stickiness, the brand has also introduced their app to make it more convenient for customers to come back on the platform. “Since we launched the app, we’ve noticed that nearly 75% of our consumers are now using the app.”
The Road Ahead
Floryo’s six-month plan is ambitious. “We’re focused on scaling operations, enhancing our technology, and launching new product lines,” Kumar revealed. The company aims to expand its customer base while staying true to its ethos of freshness and customization. “Over the next six months, we aim to expand offline into modern retail, starting with large-format gourmet and friendly outlets before eventually branching into general trade,” he said.
Currently, the company operate in Bengaluru and Hyderabad, but plans to expand to multiple cities like Chennai, Delhi, Pune and West Mumbai. “This will happen in the next two quarters,” he said.
Kumar also hinted, that they will be launching an innovative product soon. “Our in-house innovation team is consistently working on new products within and beyond the atta category. While we can’t disclose specifics yet, I can only tell you that upcoming innovation is in adjacent category to atta and we’re excited about it,”
Nestlé Welcomes Neha Gulati as Marketing Head for Dairy Division
Neha Gulati has stepped into her new role as Marketing Head – Dairy at Nestlé, marking the next chapter in her impressive career journey.
She announced the move on LinkedIn, expressing her excitement about joining the global FMCG giant after a five-year stint at Coca-Cola.
Neha Gulati Reflects on her Stint at Coca-Cola
Reflecting on her time at Coca-Cola, Gulati shared, “It’s been an incredible five years filled with challenging projects, rewarding experiences, and the privilege of collaborating with some truly inspiring leaders and colleagues.”
She added, “I’m thrilled to begin this new chapter at Nestlé, where I aim to take on new challenges, foster growth, and drive innovation in the Dairy RTD category. Here’s to new beginnings!”
Neha Gulati has had a Phenomenal Corporate Career
Neha’s career spans over a decade, with expertise in brand marketing, customer insights, product innovation, and sales strategy. Before Coca-Cola, where she most recently served as Senior Brand Manager, she honed her skills at Airtel and Reliance Industries, building a diverse portfolio of experiences across multiple sectors.
Velocity Commits ₹200 Crore to Boost India’s F&B Ecosystem in 2025
Velocity, a platform specializing in cash-flow-based financing, has committed ₹200 crore in 2025 to fuel the growth of restaurants and cloud kitchens across India.
This Venture Aims to Solve a Major Market Issue
This initiative aims to address the financial hurdles faced by food and beverage (F&B) businesses, offering them a hassle-free alternative to traditional funding sources like banks and NBFCs. With Velocity’s tailored financing, restaurants and cloud kitchens can fund key needs such as expanding outlets, purchasing equipment, boosting working capital, and launching new brands—all without eating into their operational profits.
The Indian food delivery and dining-out market, valued at $66 billion, is expected to grow to $108 billion by 2030, according to a report by Swiggy and Bain & Company. Velocity’s funding plan aligns with this trajectory, focusing on empowering modern F&B brands that thrive on aggregator platforms like Zomato and Swiggy.
By providing scalable and fast financing solutions, Velocity is helping innovative restaurants and cloud kitchens seize emerging opportunities, scale their operations, and meet growing consumer demand.
Zoomcar Cabs Debuts in Bengaluru, Offering Personalized Chauffeur-Driven Rides
Zoomcar Holdings, Inc., India’s leading car-sharing platform, has ventured into the chauffeur-driven cab service market with the launch of Zoomcar Cabs.
The pilot service, currently live in Bengaluru, marks a significant expansion beyond the company’s established self-drive offerings.
About Zoomcar, the Fast Growing Platform
Founded in 2013 and headquartered in Bengaluru, Zoomcar connects car owners with renters, offering a wide range of vehicles at affordable prices to promote sustainable and flexible transportation solutions. With the introduction of Zoomcar Cabs, the company aims to address gaps in the current cab market, where riders often face uncertainty about car quality, model, and condition.
Unlike traditional cab services that only let riders choose a vehicle type—such as hatchback or sedan—Zoomcar Cabs allows users to pick the exact car model they prefer. The company’s AI-driven technology ensures a detailed catalog with features like car reviews, quality ratings, and specifications such as age, boot space, and condition.
Zoomcar’s USP: Its Ease of Use
Customers can easily book through the Zoomcar app by entering their starting location and enjoy complete freedom over stops, routes, and destinations without needing to update the app. The service caters to a variety of needs, offering bookings ranging from two hours to over 30 days, making it ideal for everything from quick errands to long-term travel plans.
With Zoomcar Cabs, the company aims to enhance customer convenience while diversifying its offerings to better serve the evolving needs of Indian consumers.
Bata Teams Up with Zepto to Deliver Footwear at Lightning Speed
Bata India has joined hands with Zepto, a fast-growing quick commerce platform, to provide rapid delivery of its festive and fashion footwear collections.
After rolling out this service in Delhi-NCR, Bata plans to expand to other metro cities across India. With the wedding season approaching and an estimated 48 lakh weddings expected in the coming months, the partnership aims to cater to last-minute footwear needs efficiently.
Bata India CEO Very Enthusiastic about this Venture
Speaking about the collaboration, Gunjan Shah, CEO of Bata India, said, “This partnership is part of our effort to stay ahead of changing consumer preferences. By integrating Zepto’s speedy delivery capabilities, we’re ensuring that customers can access Bata’s stylish and high-quality footwear whenever and however they choose—whether it’s through our stores, online platforms, or now, delivered right to their doorstep. Convenience is key for today’s shoppers, and we’re thrilled to take this step toward strengthening our omni-channel presence.”
Aadit Palicha, CEO of Zepto, added, “Partnering with Bata, one of India’s most iconic footwear brands, is a milestone for us. With this collaboration, we’re bringing their wide range of stylish and comfortable footwear to our customers in record time. It’s all about making shopping seamless and helping people access quality shoes quickly, so they can step out in style without any hassle.”
InCred Finance, the consumer and MSME lending division of the InCred Group, has named Gaurav Maheshwari as its new Chief Financial Officer (CFO), with his appointment taking effect on December 16, 2024.
Gaurav Maheshwari Becomes New CFO of InCred Finance
With an impressive career spanning 27 years, Maheshwari brings a wealth of experience in financial leadership. He spent over 20 years at Standard Chartered Bank, where he held the position of Cluster CFO for India and South Asia. During his tenure, he oversaw large-scale financial operations and led critical strategic initiatives.
His professional journey also includes key roles at Altico Capital, Reuters India, and Coca-Cola India, further showcasing his versatility and expertise in the field.
CEO Gives his Statement on this Key Appointment
Bhupinder Singh, Founder and Group CEO of InCred, expressed his enthusiasm for the appointment, stating, “Gaurav’s extensive experience and strong leadership make him an invaluable addition to our team. His expertise will be crucial in optimizing business performance, enhancing capital efficiency, and fortifying our governance framework. As we continue to scale, I am confident he will be instrumental in driving the next chapter of growth for InCred Finance.”
Myntra’s FWD and Youthbeat Unveil Campaign with Bhuvan Bam
Youthbeat, the youth-focused marketing division of SW Network, has teamed up with Myntra’s Gen Z clothing label, FWD, for a fresh and dynamic campaign led by the popular content creator Bhuvan Bam.
Bhuvan Bam Teams Up for a Dynamic Campaign
Known for his relatable humor and distinctive Instagram sketches, Bhuvan brings his unique touch to showcase FWD’s bold and trendy fashion lines, resonating strongly with younger audiences.
The campaign features a 90-second reel where Bhuvan’s well-loved characters bring humor and relatability to everyday scenarios while spotlighting FWD’s vibrant styles. Packed with slang and humor rooted in current cultural trends, the reel has struck a chord with viewers, elevating FWD’s appeal as a go-to brand for Gen Z fashion.
Top Executives Opine on this Collaboration
Vijay Sharma, Senior Marketing Director at Myntra, expressed excitement about the collaboration: “Youthbeat’s deep understanding of creator-driven marketing played a pivotal role. This campaign captures the essence of FWD perfectly, and we’re thrilled with the incredible response from the audience.”
Raghav Bagai, Co-founder of SW Network, also highlighted the campaign’s impact: “FWD represents energy and style, making Bhuvan Bam’s characters the ideal choice for bringing its story to life. At Youthbeat, we strive to bridge the gap between brands and youth culture, and this campaign demonstrates how innovative ideas can drive engagement and leave a lasting impression.”
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Accept CookiesPrivacy policy
