Key Highlights:
- Aims for ₹100 crore revenue by FY26
- Plans to enter 100 MBOs in smaller towns and open 20 EBOs in metro cities
Mumbai, January 8, 2025: Kidbea, a fast-emerging player in sustainable children’s fashion, has taken a star-studded step forward by signing 10 popular TV actors as brand ambassadors for 2025. With this move, the bamboo-based kids’ clothing brand is amplifying its commitment to eco-friendly, chemical-free, and skin-safe apparel while strengthening its reach across India.
Kidbea’s ambitious roadmap includes achieving ₹100 crore in revenue by FY26. To meet this goal, the company is expanding its footprint by entering 100 multi-brand outlets (MBOs) in tier-2 and tier-3 towns, along with opening 20 exclusive brand outlets (EBOs) in metropolitan cities. These outlets aim to give customers a hands-on experience of Kidbea’s soft, sustainable products.
Continue Exploring: Ola Electric Faces Court Shock – No Escape from CCPA Probe!
The actors joining the Kidbea family include:
1. Shrashti Maheshwari – Known for CID, Adaalat, and Thapki Pyar Ki
2. Leishangthem Tonthoingambi – Featured in Resurrection Amamba Sayon and Eewai
3. Ruchi Savarn – Popular from Kumkum Bhagya and Kundali Bhagya
4. Rajshri Rani Jain – Lead in Suhani Si Ek Ladki
5. Giriraj Kabra – Seen in Meri Aashiqui Tum Se Hi and Kundali Bhagya
6. Shwetha Bandekar – Star of Chandralekha
7. Pooja Joshi Arora – Part of Yeh Rishta Kya Kehlata Hai
8. Meenakshi Rathod – Known for Naal and Aboli
9. Shalu Melvin – Seen in Chandanamazha and Swami Ayyappan
10. Madhumitha H – Featured in Jai Hanuman and Piriyadha Varam Vendum
Founded in 2021 by Swapnil Srivastav, Mohammad Hussain, and Aman Kumar Mahto, Kidbea specializes in GOTS-certified bamboo-based clothing. Its products are designed to tackle common issues like skin rashes, discomfort, and food spills in children while promoting sustainability.
Continue Exploring: BorderPlus: Bridging the Gap for Indian Workers to Global Opportunities
“We are delighted to welcome these talented TV stars into the Kidbea family. Their appeal across different regions and cultures perfectly aligns with our vision of making sustainable kids’ fashion accessible to every corner of India. Together, we’re working toward creating a greener, healthier future for our children,” said the founders in a joint statement.