French sports retailer Decathlon has just added a new pin to its India map — this time in Kerala’s Palakkad district. The store is the brand’s latest step in deepening its presence in a state known not just for its beauty, but for its love of sport.
From yoga mats to mountain bikes, the new outlet stocks over 3,700 products across a wide mix of sports — including outdoor adventures, water sports, running, cycling, team games, fitness, and even roller and target sports. There’s gear for kids, adults, and everyone in between.
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Rahul Phukan, Business Development Director at Decathlon Sports India, shared the news on LinkedIn, writing:
“Kerala is so much more than backwaters and beaches — it’s a state with sporting spirit in its veins. With our new store in Palakkad, we’re not just growing — we’re becoming part of something bigger.”
Decathlon made its India debut back in 2009 with its first store in Bengaluru. It originally operated as a cash-and-carry business before receiving clearance in 2013 to enter the single-brand retail space. Fast forward to today, the company has more than 100 stores spread across 19 states.
And they’re not slowing down.
Decathlon is gearing up to invest €100 million (about Rs 930 crore) in India over the next five years. The plan includes launching more stores, ramping up tech and digital infrastructure, and improving its supply chain. The goal? To have 190 stores across 90 cities — not just in metros, but in tier 2 towns as well.
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For Kerala, and especially Palakkad, this new store means easier access to quality sports gear — and a sign that big retail brands are paying attention to India’s growing appetite for fitness and outdoor life.