HyFun Foods, a leading player in the frozen food industry, has partnered with Woolworths, Australia’s largest retail chain.
HyFun Foods on 1000 Woolworths stores
This collaboration will introduce HyFun’s hash browns to over 1,000 Woolworths stores, marking a significant step in its international expansion.
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Under the “Your Spud Co” label, HyFun will offer its popular hash browns and tots to Australian consumers. This initiative builds on the brand’s global strategy of meeting the demand for high-quality frozen food options. Kamlesh Karamchandani, Executive Director of HyFun Foods said, “Our partnership with Woolworths is an exciting opportunity to bring HyFun Foods’ premium products to Australian households under the Your Spud Co brand.”
HyFun Foods partners with Walmart USA
This partnership follows HyFun Foods’ successful collaboration with Walmart USA, which positioned the company as a reliable partner for large-scale global retail operations. With a strong presence in the American market, HyFun Foods is now leveraging its expertise to replicate that success in Australia.
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Joshua Biggs, Managing Director of Your Spud Co said, “We, at Your Spud Co, have had the privilege of working closely with HyFun to launch and pioneer Indian potatoes and frozen products into the Australian market.” The collaboration with HyFun has enabled Your Spud Co to meet the growing demand for quality potato products in Australia and solidify its reputation in the industry.
Australia’s frozen food market continues to grow, driven by increasing per capita consumption and demand for convenient food solutions. By leveraging Woolworths’ extensive retail network, HyFun Foods is positioned to meet this demand effectively.
