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What does the latest move by KitKat says about its audience?

Can you guess the chocolate giant that has become the official chocolate bar of Formula 1? It'severyone’s favorite break-time chocolate - Kitkat!Formula 1 (F1)...

KFC launches new campaign ‘Taste the Epic’ targeting the GenZs

KFC has unveiled its latest campaign, 'Taste the Epic' targeted at the Gen Zs’, portraying howthe search for greatness or epicness and fun in...

Wrangler expands presence in India with six new stores, targets 60 in 2025

Global denim brand Wrangler has launched six new stores across India, strengthening its retail footprint in the country. The new stores, located in Ujjain,...

Luxury goods sales to decline 2% in 2024: Bain & Company report

The personal luxury goods market is facing a significant downturn, with sales expected to drop 2% this year, making it one of the weakest...

Luxury fragrance brand Nisara enters UAE with Beauty Brands Global

D2C fragrance brand Nisara announced on Monday, November 11 that it has teamed up with Beauty Brands Global DMCC, which will be its exclusive...

NoBroker unveils latest campaign bringing out the Hero in every home buyer

Proptech company, NoBroker has unveiled its new campaign ‘The Heroes at Home’. The ad filmportrays how NoBroker is the one-stop destination for homebuyers. It...

Reliance Consumer to take over D2C snacking startup TagZ foods for INR 28 Cr

Reliance Consumer Products, a subsidiary of Reliance Retail, is set to acquire direct-to-consumer (D2C) snacking startup TagZ Foods for INR 28 crore ($3.5 million)....

Bingo forges partnership with All India Pickleball Association

ITC Foods snacking brand Bingo has entered into a collaboration with All India PickleballAssociation for a tenure of five years. This partnership has the...

CAIT targets Quick Commerce platforms over alleged law violations

The Confederation of All India Traders (CAIT) has set its sights on quick commerce platforms like Blinkit, Swiggy Instamart, and Zepto, accusing them of...

Swiggy makes strong market debut, surges 16.91% above IPO price

Foodtech major Swiggy's shares closed at INR 455.95 on the BSE, a 16.91% increase from its IPO price of INR 390. The stock listed...

Cantabil Retail India reports INR 151.2 crore revenue for Q2, eyes expansion

Cantabil Retail India Ltd has announced its financial results for the second quarter ending September 30, 2024, showcasing impressive growth despite challenging market conditions....