Italian baby care brand, Chicco, is expanding its presence in the Indian market, with plans to double its turnover in the next three years.
Chicco reports 30% growth rate
The company has reported a high growth rate of 28-30% in 2024 compared to 2023.
According to ET Retail, Rajesh Vohra, CEO, Artsana India (parent company of Chicco), said, “We changed the gear in 2024 as compared to 2023. Our Global management also supported us with time as we should look at India differently, especially with changing customer needs and the demand for more evolved products.”
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The company is eyeing to double its turnover in the next three years, Vohra added. Chicco sells products across multiple categories, with the majority of its revenues coming from the nursing and oral care segment in India, followed by travel and apparel.
Chicco targets to launch 12 stores annually
Furthermore, the brand sells its nursing and oral care products primarily via its distribution network across shop-in-shops, pharmacies, supermarkets, and more. It also sells via online marketplaces such as Amazon, Firstcry, and Flipkart, along with quick commerce platforms such as Blinkit, Zepto, and Swiggy. Chicco, which entered India in 2010, currently runs seven exclusive brand stores. The company plans to open 10-12 stores annually to reach the 40-store mark in the next three years.
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“We are planning to add 10-12 stores annually. Over the next three years, we aim to have around 40 stores. The expansion will be much higher than what it is today because we need to reach the consumers directly so that they can also touch and feel our products,” said Vohra. Commenting on the investment plans to support India expansion, Vohra said that the brand has put a strong foundation for growth with more global focus on the Indian subsidy. “CAPEX has been put into place, it’s a pretty decent amount. We are looking at a good store size to maintain the look and feel of Chicco Global.”