In a great relief to quick commerce giants Zepto, Blinkit and Instamart, the Competition Commission of India (CCI) reportedly hasn’t found grounds for investigation into their businesses.
This is as no player in the quick commerce category prima facie holds a dominant position.
Competition Commission of India Finds No Grounds for Investigation
Sources told NDTV Profit that the Competition Commission of India (CCI) looked into the complaints against prominent 10 minute delivery companies and found no evidence of any wrongdoing. The commission is reportedly of the view that the segment is quite new and emerging and hence any interference by its part might stifle innovation. The CCI usually takes up cases suo moto, but has apparently declined to launch an investigation in this case as it doesn’t see any merit in the allegations against these firms.
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As aforementioned, the quick commerce domain is an emerging market and there are several players vying for lucrative market share, further no single player seems dominant right now. As such, the CCI isn’t moving forward with any investigation.
Allegations of Predatory Pricing
Earlier the All India Consumer Products Distributors Federation which represents four lakh retail distributors, had shot a complaint to DPIIT alleging predatory pricing on the part of quick commerce companies by offering deep discounts.
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The department had then reportedly forwarded the complaint to the CCI which has now reportedly declined to launch an official investigation.