How Two Brothers Organic Farms Is Pushing Beyond Organic Labels With Farm-to-Fork Traceability
Satyajit Hange, co-founder of Two Brothers Organic Farms, recently took to LinkedIn to challenge a growing issue in the organic food industry—over-reliance on certifications. In his post, Hange stated, “Just being certified as an organic brand is not enough in 2025. Certifications are just labels.”
He emphasized that while certifications help establish credibility, they don’t tell the full story. According to him, what truly matters is transparency and traceability—ensuring consumers know exactly where their food comes from and how it’s produced.
Bridging the Gap Between Farmers and Consumers
To address this, Two Brothers Organic Farms has introduced a Dynamic Farm-to-Fork Traceability Solution. This innovative system allows consumers to trace their food’s journey from farm to table before making a purchase. By simply scanning a QR code on the product, buyers can access crucial details, including:
The farmer who cultivated the crop
The farming practices and fertilizers used
The harvest timeline and storage conditions
The goal, Hange explained, is to empower consumers with knowledge. “You deserve to know what you’re consuming. You deserve to know where it comes from, how it’s grown, and who makes it possible.”
Food Pharmer’s Review: A Deep Dive Into Transparency
Before its official rollout, Two Brothers Organic Farms provided early access to the system to Revant Himatsingka, popularly known as Food Pharmer. He scanned the QR code on one of their products and was able to view everything—from the exact farmer to the fertigation methods and the shelf life of the product.
This level of radical transparency is rare in the organic food industry, where many brands rely on labels without offering real proof of sourcing and sustainability.
Continue Exploring: NONSTOP launches first flagship store in Mumbai, offering mobility and wellness solutions
Holding Farmers (and Brands) Accountable
Hange believes that this traceability system benefits both consumers and farmers. When consumers have access to such detailed information, it not only builds trust but also ensures accountability at every step of the supply chain.
“When you see all these details, our farmers know there’s someone out there watching, appreciating, and trusting their hard work from day one until harvest.”
By making their entire backend operations visible to the public, Two Brothers Organic Farms is placing itself under “positive pressure”—a term Hange uses to describe the responsibility they feel to uphold their promises.
A New Standard for Organic Food
This approach is set to disrupt the organic food industry, where certifications often act as a marketing tool rather than a guarantee of purity. Two Brothers Organic Farms is calling for a new era of transparency, where consumers no longer have to take brands at their word—they can verify the truth for themselves.
Continue Exploring: The End of a Retail Era: Neville Noronha Checks Out, Anshul Asawa Checks In
Hange ended his post with an invitation for feedback, saying, “Your thoughts can help us shape this into a crowd-sourced solution—one that truly works for you and for our farmers.”
As consumers become more conscious of their food choices, innovations like this could set a new gold standard for ethical, transparent, and truly organic food production.
