TABP Snacks and Beverages, a Coimbatore-based beverage and snacks startup has raised INR 20 crore pre-Series A funding led by LC Nueva AIF along with Arun Mukherjee and angel investors.
Some of the notable angels who have invested in this round include Koushik Chatterjee, CFO of Tata Steel, and Aniruddha Sarkar, Chief investment officer of Quest Investment Advisors among others.
With the funds raised in this round, TABP intends to expand into new territories, invest in research and development, and increase its production capacity. This investment will help TABP grow and achieve its goals of reaching a larger customer base and becoming a leading player in the food and beverage industry in India.
TABP Snacks and Beverages is a rapidly growing food and beverage start-up in India and is projected to reach INR 100 crore in Gross Merchandise Value (GMV) in the financial year 2023, which is a remarkable achievement given that the company has only been operating for four years.
TABP targets lower-income consumers in India and primarily sells beverages for INR 10 and snacks for INR 5. The start-up has a presence in several states across India, including Tamil Nadu, Kerala, Andhra Pradesh, Karnataka, Maharashtra, and Odisha.
Prabhu Gandhikumar, Founder of TABP, said, “It’s been some really exciting years of growth for TABP. After coming back from the COVID-related slowdown, we have shown tremendous growth. In Q3 of 2022-23, we grew 172 per cent compared to Q3 of the previous year. We feel we have not even scratched the surface and are just getting started. This year we are planning to expand into the east and west geographies of India.”
Ashish Chand, Founding Partner at LC Nueva AIF, said, “TABP is poised to become a leader in India’s beverage and snack space with its strong growth in tier-2 and 3 markets.”
The food delivery industry is growing rapidly, and as a result, many food delivery brands are looking for more sustainable packaging options. With the increasing convenience of food delivery services, there is a concern about the rise in non-biodegradable waste caused by the use of materials like plastic, thermocol, and aluminium for delivery. These materials are not environmentally friendly and pose a threat to the planet.
To address this issue, CHUK, a subsidiary of Yash Pakka Limited, has launched compostable delivery containers. CHUK is a well-known brand for compostable tableware, and the launch of these delivery containers is part of the company’s effort to eliminate the use of single-use plastic in food delivery and contribute to a cleaner planet.
These containers come in four different sizes and are equipped with snug-fit lids, making them spill-proof and leak-proof. They are also microwave, freezer, and oven safe, and are free of artificial chemicals, making them safe for food.
All CHUK products, including the delivery containers, are made in India by Yash Pakka Limited and are made from bagasse, a byproduct of sugarcane. The company sources 90% of its raw materials locally, and the containers will turn into compost within 180 days after use. The development of these delivery containers was based on extensive research and testing in real-life delivery scenarios to ensure their effectiveness and safety for use.
CHUK’s launch of compostable delivery containers is an important step towards a more sustainable food delivery industry and a cleaner planet. These containers offer a safe and environmentally friendly alternative to single-use plastic and other non-biodegradable materials.
Have you ever heard the term “gut instinct”? This common expression is based on the idea that our gut and emotions are inextricably linked. This connection, it turns out, is not merely metaphorical; there is actual science behind it. Your gut health influences not only your physical well-being but also your mental health and overall mood. It’s even been claimed that your gut controls everything in your body.
The gut-brain axis is a pathway that connects the gut and the brain. This link is bidirectional, which means that your gut health can influence your mood and vice versa. Stress and anxiety, for example, can cause digestive symptoms such as bloating, constipation, and diarrhea. on the other hand, an imbalance can contribute to depression, anxiety, and other mood disorders.
Thus, Your digestive system is the foundation of your overall health and well-being. It not only aids digestion but also has an impact on your mood, energy levels, and immunity. As a result, it is critical to adopt healthy eating habits that promote gut health. Here are the 15 best gut-healthy eating habits:
1 Eat plenty of fiber
Fiber is important for digestive health because it acts as a broom in the gut, sweeping out waste and toxins. Whole grains, fruits, vegetables, legumes, and nuts are all high in fiber. Make an effort to consume at least 25-35 grams of fiber per day.
2 Consume fermented foods
Fermented foods like yogurt, kefir, kimchi, sauerkraut, and pickles are rich in probiotics, which are beneficial bacteria that help maintain a healthy gut microbiome. Including these foods in your diet can help improve digestion, boost immunity, and reduce inflammation.
3 Avoid processed foods
Probiotics, which are beneficial bacteria that help maintain a healthy gut microbiome, are abundant in fermented foods such as yogurt, kefir, kimchi, sauerkraut, and pickles. Including these foods in your diet can help with digestion, immunity, and inflammation reduction.
4 Stay hydrated
Drinking plenty of water is crucial for digestive health as it helps flush out waste and toxins, prevent constipation, and keep the gut lining moist. Aim to drink at least 8 glasses of water per day.
5 Limit alcohol consumption
Excessive alcohol consumption can cause damage to the gut lining, disruption of the balance of bacteria in the gut microbiome, and inflammation. If you must consume alcohol, limit yourself to one serving per day and choose low-alcohol or alcohol-free options.
6 Eat more plant-based foods
7 Plant-based foods rich in fiber, vitamins, minerals, and antioxidants that support gut health include fruits, vegetables, whole grains, legumes, and nuts. Make plant-based foods your primary source of nutrition.
7 Include prebiotic-rich foods
Prebiotics are foods that feed the good bacteria in your gut, promoting a healthy gut microbiome. Garlic, onions, leeks, asparagus, and bananas are all high in prebiotics.
8 Avoid added sugars
Sugars added to processed foods, sweetened beverages, and snacks can harm gut health by altering the balance of bacteria in the gut microbiome. Instead, choose naturally sweet foods such as fruits.
9 Limit high-fat foods
High-fat foods can slow digestion and cause inflammation, both of which are detrimental to gut health. Choose healthy fats like avocados, nuts, seeds, and olive oil instead.
10 Chew your food well
Chew your food thoroughly to aid digestion and make it easier on your gut. This can also help you enjoy your food more and avoid overeating.
The importance of Gut Health, therefore, is a key indicator of Mood and Overall Health. When your gut microbiome is imbalanced, it can lead to digestive problems, inflammation, and a weakened immune system. So, take our points in mind and strike for a balanced diet that suits your lifestyle. Always remember to listen to your gut and aligned it to your needs, this will manifest in overall well-being and a greater mindset.
Successful CEOs are known for having sharp minds, making quick decisions, and working tirelessly. However, their commitment to a healthy lifestyle, which includes incorporating nutritious foods into their daily diet, is frequently overlooked. Many successful CEOs understand the importance of a well-balanced diet in maintaining physical and mental health.
But there is one ingredient that is common for CEOs to use as a recipe for success. They are bananas!!
Bananas are a great source of natural energy and a favorite of successful CEOs. They contain a lot of potassium, fiber, and vitamin C, all of which help with cardiovascular health and brain function. Bananas are another healthy snack option because they are low in calories and easy to transport. To stay energized throughout the day, many successful CEOs prefer a banana as a mid-morning or mid-afternoon snack.
Bananas are high in vitamins and minerals like vitamin B6, potassium, and magnesium, which promote brain health and cognitive function.
Vitamin B6 is required for the production of neurotransmitters, which are chemicals that aid in the transmission of signals in the brain and influence mood, behavior, and cognition.
Potassium aids in the regulation of fluid balance and blood pressure, both of which are essential for brain health.
Magnesium is required for normal brain function and is involved in brain cell communication.
Bananas contain these rich vitamins and minerals, and As for why CEOs like bananas, it is not necessarily because of their impact on brain function, but because they are a convenient, healthy snack that can be easily transported and eaten on the go. Bananas are also high in energy and nutrients, which can help people stay alert and focused all day. CEOs tend to be quick decision makers, thus bananas as a quick and easy-to-go snack a favorite.
Some of your favorite entrepreneurs incorporate bananas into their diet:
John Mackey, founder of Whole Foods.
John Mackey believes that a plant-based diet is the best way to improve overall health and lower your risk of cancer and other diseases. He also chooses plant-based for a variety of environmental reasons.
Mackey bases his dietary decisions on two simple principles:
Consume whole foods and avoid anything processed or refined.
Consume plenty of vegetables, fruits, beans, nuts, whole grains, seeds, and smoothies made with bananas.
Seth Godin: The marketing Genuis:
Seth Godin approaches his diet in the same way that he approaches his work. “Instead of wondering when your next vacation is, maybe you should set up a life you don’t need to escape from,” he is famous for saying. He applies this to his diet as well, and recommends “creating a diet you don’t have to escape from.” He achieves this by eating all of his favorite foods in moderation.
Here’s a typical breakfast that Seth Godin enjoys: In a blender, combine frozen bananas, hemp powder, almond milk, dried plums, and walnuts.
Steve Jobs and Jack Dorsey
Former Twitter CEO Jack Dorsey and Apple founder Steve Jobs have both experimented with vegan diets, with the latter even eating only fruits, vegetables, nuts, and seeds for a time. Jobs claims that switching to a vegan diet prevented him from emitting any body odor, thereby eliminating the need for deodorant and regular showers. Unsurprisingly, Jobs’ claim has not been verified, but skipping your morning hygiene routine could save you a lot of time.
Brad Lande, Head of Birchbox Man
Brad despised his half-asleep mornings. He decided to completely rethink his morning routine in his thirties and adopted five healthy morning habits. Two of them are related to nutrition:
Consume hot water with a squeeze of lemon. It reduces blood pressure, protects against infection, cleanses the liver, and rejuvenates the skin.
Make a healthy morning smoothie. Brad’s favorite recipe includes the following ingredients: coconut water, kale, banana, blueberries, bee pollen, almond butter, and ice.
Thinking of creative ways to include bananas in your diet like your favorite CEOs. Try our freshly curated list of meal ideas:
Banana Oatmeal Pancakes: To make a healthy and delicious pancake batter, combine old-fashioned oats, mashed bananas, eggs, and milk.
Banana Smoothie: For a nutritious and refreshing smoothie, combine frozen bananas, milk, yogurt, and honey.
Baked Banana Chips: For a healthy snack, slice bananas thinly, sprinkle with cinnamon, and bake in the oven.
Banana Nut Butter: In a food processor, combine bananas and nut butter, such as almond or peanut butter, until smooth.
French toast with bananas: Dip slices of whole grain bread in a mixture of beaten eggs, milk, vanilla extract, and mashed bananas, then cook in a pan until golden.
Banana Berry Salad: For a sweet and healthy fruit salad, combine sliced bananas with berries such as strawberries, blueberries, and raspberries.
Banana Bread: To make a loaf of healthy and flavorful banana bread, combine mashed bananas, whole wheat flour, eggs, and honey. Bake at 180degree for 30 mins
Banana Ice Cream: In a food processor, blend frozen bananas until creamy, then add in other flavors as desired, such as chocolate chips or nut butter.
Banana Muffins: To make healthy and delicious banana muffins, combine mashed bananas, whole wheat flour, eggs, and a sweetener such as honey or maple syrup.
Inspired much? Make sure you incorporate at least 1 banana in your diet whether as a smoothie, salad, or simply a snack. Who knew bananas could be your way up to success? Now that you know make sure you try your favorite CEO’s recipe and follow us for more quirky content.
Cocktails have emerged as the new way to have fun in the United States, providing a welcome alternative to traditional beer and wine options. Cocktail culture in the United States has grown significantly in recent years, with an increasing number of people preferring artisanal and handcrafted cocktails.
Cocktail demand is increasing, with the cocktail market in the United States expected to reach $26.2 billion by 2026. This expansion is being driven by younger generations looking for new and exciting experiences. Millennials and Generation Z are willing to pay more for high-quality ingredients, unique flavors, and a more elevated overall experience.
Cocktails remain a mainstay in the worlds of drinks and entertainment, with new and exciting combinations being created every year. A few cocktails stood out from the crowd in 2023, becoming the most popular among bargoers and cocktail enthusiasts.
But this cocktail in town has everyone talking. It’s the new trend in town and no it’s not the espresso martini or the Instagram negroni with prosecco in it. It is (*a drum roll please*) Aperol Spritz.
About the drink:
Aperol Spritz has bagged the No. 1 position as the most popular cocktail in America, according to VinePair’s Google search.
This bright orange cocktail made with Aperol, Prosecco, and soda water was the most popular cocktail in 2023. It’s the perfect drink for any occasion, whether it’s a warm summer day or a cozy winter evening, thanks to its sweet and bitter taste.
This reddish-orange, bubbly drink, which was popular at summer parties and weddings, has become a year-round cocktail for those looking for something lighter and “healthier,” something fun and delicious without the baggage of a Manhattan or a martini.
Recipe: Combine 3 parts sparkling Prosecco or champagne, 2 parts Aperol, and 1 part club soda in a mixing glass. Serve your spritz in a wine glass or goblet.
Bars and restaurant cash on such a trend by offering unique cocktail menus and hiring mixologists to create one-of-a-kind and personalized drinks for their customers. While bars are hiring you can make these some of the most popular cocktails in your kitchen.
Here are some of the most popular drinks to try in 2023:
:
Moscow Mule – This classic cocktail, made with vodka, ginger beer, and lime, has long been a favorite. The unique flavor and simple ingredients of the Moscow Mule make it a popular choice for those looking for a tasty and easy-to-make drink.
Recipe: Mix the ingredients
2 oz vodka
6 oz ginger beer
1 oz fresh lime juice
Lime wedge for garnish
Mix the ingredients
Old Fashioned – The Old Fashioned is a timeless classic that is still popular in the cocktail world. This drink, made with whiskey, bitters, sugar, and an orange slice, is ideal for those who prefer a more traditional and refined taste.
Old Fashioned recipe:
2 oz whiskey
2 dashes of bitters
1 sugar cube
Mix the ingredients
Orange slice for garnish
Margarita – The Margarita is a traditional cocktail that has been popular for decades. Made with tequila, triple sec, and lime juice, this drink is a favorite among those who like a sweet and sour taste.
Margarita Recipe:
2 oz tequila
1 oz triple sec
1 oz fresh lime juice
Stir gently
Salt rim (optional)
Lime wedge for garnish
Daiquiri – The Daiquiri is a straightforward and refreshing cocktail made from rum, lime juice, and sugar. This cocktail is ideal for those looking for a sweet and simple cocktail, especially during the summer months.
Daiquiri Recipe:
2 oz rum
1 oz fresh lime juice
1 oz simple syrup
Mix gently
Lime wedge for garnish
These cocktails have withstood the test of time and remain popular among bargoers and cocktail connoisseurs. Consumers have a more elevated and memorable drinking experience as a result of the emphasis on quality ingredients, unique flavors, and presentation. These drinks will satisfy your taste buds whether you prefer a classic or a modern twist. Make sure you try these and boost your insta feed as a cocktail enthusiast.
Akshaya Patra is an Indian non-profit organization dedicated to feeding millions of children every day. The organization, which has its headquarters in Bengaluru, operates in over 12,000 schools across India, providing nutritious meals to children in need. The organization’s mission is to eliminate childhood hunger and malnutrition and ensure that no child in India goes hungry.
Akshaya Patra was founded in the year 2000 and began operations by feeding 1,500 children in five schools in Bengaluru. Its reach has now expanded to provide meals to 1.8 million children every day, making it the world’s largest mid-day meal program. The efforts of the organization have been widely recognized, and it has received numerous awards and accolades for its work. Visit them here:
Akshaya Patra’s vision is to provide every child in India with a nutritious meal and the opportunity to receive an education. According to the organization, a hungry child cannot concentrate and learn effectively in school. Akshaya Patra ensures that children can attend school on a regular basis and receive an education by providing nutritious meals. The organization is also dedicated to ensuring that no child goes to bed hungry.
Every day, millions of children are fed thanks to Akshaya Patra’s innovative kitchen infrastructure and technology. The organization has established centralized kitchens in various parts of India, each outfitted with cutting-edge technology and equipment. These kitchens can cook and serve large amounts of food in an efficient and sanitary manner. The food is then transported to schools in insulated vehicles, which keeps it fresh and nutritious.
The organization places a high value on hygiene and food safety, and it adheres to strict protocols to ensure that the food served is safe and nutritious. The kitchens are audited on a regular basis by independent food safety experts, and the food is tested for quality and nutrition on a regular basis. The organization also collaborates with nutritionists to ensure that the food served is well-balanced and meets the nutritional needs of children on a daily basis.
Akshaya Patra also offers a variety of other programs to help the children and communities it serves. Health and nutrition education, scholarships for underprivileged children, and vocational training for women are among the programs offered. In addition, the organization collaborates with several partner organizations and the government to provide additional assistance to children in need.
The success of the organization would not be possible without the help of its donors and partners. Akshaya Patra’s programs and operations are supported by individuals, corporations, and foundations. Transparency and accountability have earned the organization’s donors’ trust, and it has consistently received high ratings from charity watchdog organizations.
Akshaya Patra is a remarkable organization that is changing the lives of millions of children in India. Its mission to eradicate hunger and malnutrition and provide children with an opportunity to receive an education is truly inspiring. With the continued support of its donors and partners, Akshaya Patra will continue to make a positive impact on the lives of children in India for many years to come.
So if you wish to be a beacon of change in this unequal world and lend a helping hand to the underprivileged make sure you visit their website https://www.akshayapatra.org/ and support them in your individual capacity.
The landmark Radisson Blu Resort Temple Bay Mamallapuram takes things up a notch with seasonal menus, and all-new spa packages accessible from Chennai, Pondicherry, and Bangalore among other cities the seaside town is an acclaimed World Heritage Center.
This month, Radisson Blu Resort Temple Bay Mamallapuram presents an exotic Valentine’s Day Special Dinner on our favourite dishes and drinks with a private cabana on the beach, a special Valentine’s edition of live band performance, Red Heart Shape Velvet Cake Dutch Rose for couples; an exclusive 5-course set menu dinner at The Wharf & Waters Edge restaurants and lots more!
Speaking about the occasion, Mr Shabin Sarvotham, Senior General Manager, Radisson Blu Resort Temple Bay said ” A colourful and inventive five-course menu, charming interiors and an elegant atmosphere make Radisson Blu Resort Temple Bay the ideal place to celebrate the magical spirit of love in all its forms – between partners, friends or family. The eatery combines Modern and Heritage interiors, whilst including unique elements of Indian heritage, and setting the stage for a fantastic Valentine’s Day experience.”
Mr Ameet Raj Kundu, Cluster Commercial Head for Radisson GRT added “The limited-time Valentine’s Day menu at Radisson Blu Resort Temple Bay Mamallapuram features an eclectic array of vegetarian and non-vegetarian dishes that are curated to evoke emotion with each bite. Diners are even treated to a selection of a complimentary botanist-inspired imported wine to make their day even more special.”
It’s the season for sharing feelings and admiration for your significant other and Radisson Blu Resort Temple Bay Mamallapuram is leaving no stone unturned to ensure that Valentine’s weekend is one to remember.
The build-up to Valentine’s Day is going to be a grand affair that you wouldn’t want to miss! Drop by Radisson Blu Resort Temple Bay Mamallapuram and be a part of an experience to remember.
Highlights of Radisson Blu Resort Temple Bay Mamallapuram’s Valentine’s Day Special:
Valentine’s Day edition of Bae & Bay
Surprise the love of your life with a private cabana on the beach at Radisson Blu Resort Temple Bay. Enjoy a Complimentary bottle of selected imported wine and have a great time with your clique.
Date: 14th February 2023
Time: 7 PM Onwards
Wallet Factor: INR 25, 000 Plus taxes *per couple
For Reservation: +91 8778079699
Valentine’s Day – Live Band at The Wharf Restaurant
End the evening in style as you let loose and get your groove on at The Wharf Restaurantwith Live Band Performances taking over the decks, with a 5-course set menu to accompany a complimentary glass of wine or signature cocktail. 250 Gms – Red Heart Shape Velvet Cake Dutch Rose will be offered for the Couple.
Timings: 7 PM Onwards
Date: 14th February 2023
Wallet Factor: INR 6, 999 Plus taxes *per couple
For Reservation: +91 7358774826
Valentine’s Special Heartfelt Tables at Waters Edge Restaurant
Bring your better half over for Valentine’s meal that you’ll both cherish for a long time. Waters Edge Restaurantby Radisson Blu Resort Temple Bay have curated a special Alfresco Couple Table, and 5 Course set Menu for dinner. Cocktail on arrival and 250 Gms – Red Heart Shape Velvet Cake Dutch Rose will be offered for the Couple.
The Aditya Birla Group has announced a new venture into the premium casual dining industry in India, a rapidly growing segment of the organized food services market.
The group’s hospitality division, Aditya Birla New Age (ABNA), will be launching premium casual dining restaurant chains across the country. The company is owned by Aryaman Vikram Birla and aims to establish a premier collection of food and beverage brands in India.
To help them achieve this goal, ABNA has enlisted the help of well-known chef and restaurateur, Rahul Akerkar. With a reputation for setting industry trends with his creative and ingredient-focused cuisine and his commitment to warm and attentive hospitality, Akerkar is one of India’s first successful chef-restaurateur entrepreneurs. In his new role as creative director and director of the cuisine for ABNA, he will be responsible for overseeing the restaurant’s concept and culinary vision.
Currently, ABNA operates Jolie’s, a members-only club, which spans approximately 30,000 square feet in the heart of Mumbai. This high-end establishment is comparable to the best clubs in the world and will serve as a flagship for ABNA’s foray into the premium casual dining space.
Aryaman Vikram Birla, Director of Aditya Birla Management Corporation Private Limited and Founder at ABNA, said, “The dynamism and buoyancy of the Indian consumption story are driving a preference for premium experiences. High disposable income among the rising middle class in India, and the expansion of the urban cosmopolitan lifestyle are driving the boom in dining-out behaviour. Therefore, the demand for premium casual dining restaurants (PCDR) is expected to increase across India as consumers seek new dining experiences. Our vision is to build the best F&B Brands, with a clear focus on both quality and value for customers. Our partnership with Rahul Akerkar, who has a unique culinary style, is a step in this direction. We are excited at the prospect of developing a distinct PCDR chain. We are in the advanced stages of project execution and aim to launch the first restaurant in Mumbai next quarter.”
Rahul Akerkar, Chef & Restauranteur, said, “I am thrilled to join the team at ABNA and introduce our latest concept—a casual, neighbourhood, restaurant for all seasons. The food with a European backbone is an ode to my mixed Indian & European parentage and my travels across the globe. Much of the cooking will be over the live fire with bold, clean flavours, demonstrating a commitment to the freshest ingredients available & an impeccable flair for combining them.“
One of the most dynamic and quickly changing industries in the world is the food and beverage sector. The market is constantly looking for new and inventive ways to improve the taste and health of its products in response to shifting consumer preferences and trends.
We have compiled a list of new products in the D2C sector but first, we’ll a nuanced look at how the food and beverage (F&B) sector is embracing innovation to meet consumers’ evolving tastes and health concerns.
Current trends in the F&B domain:
The diet-conscious wave:
The increasing focus on health and well-being has been one of the biggest shifts in the F&B sector. F&B businesses are adjusting to this trend by providing healthier options as consumers become more aware of the contents and nutritional content of the items they consume. For instance, many businesses are increasingly enhancing the flavor and health advantages of their products with natural ingredients like herbs and spices.
A trend towards plant-based products has also occurred, with businesses introducing vegan and vegetarian options to meet the demands of customers seeking healthier and more environmentally friendly solutions.
The new conversation starter: Is this organic?
The growing demand for organic food is another trend at the heart of the food and beverage industry’s problems. The market for organic foods has expanded as a result of the drastic decrease in processed food consumption. Because of their high nutritional value, organic foods are becoming more popular.
With a greater emphasis on health and wellness, alongside vegan, sustainable, and cruelty-free product range is on the rise. What is not organic is simply deemed unhealthy and bad for the environment, and organizations are tapping strongly into this.
Innovative preparation methods:
Utilizing fresh and inventive cooking methods is a trend that has grown in popularity, especially among younger audiences. In the F&B industry, for instance, the “baked or popped” approach, which includes baking food at low, controlled temperatures, has grown in popularity. This has grown in popularity since companies are avoiding labels like “fried food” because they are now seen as boring and unhealthy.
Food can now be prepared using new techniques that preserve flavor and nutrients, giving consumers a better choice. In order to provide more sustainable and healthy options, F&B companies are also experimenting with new ingredients, such as proteins derived from insects.
Growing hunger for FoodTech
The use of technology is another way the F&B industry is embracing innovation. Companies are utilizing technology to improve their supply chain and distribution processes, allowing consumers to more easily access and purchase their products.
Furthermore, food and beverage companies are utilizing technology to develop new and innovative products, such as 3D-printed food and personalized nutrition plans. Furthermore, the use of augmented reality and virtual reality is becoming more common in the industry, allowing consumers to interact with food in novel and exciting ways.
Here are some of the latest innovations in the D2C sector for Food and beverage lovers:
Snickers India
Snickers, the caramel-oozing chocolate bar brand, is beloved by almost everyone. Consider the chocolate bar to taste like Kesar Pista. Yes, you heard us right, the famous Indian dessert flavor has taken over this international chocolate bar.
This entails how brands are accommodating cultural aspects of different countries to capture more taste buds and of course, customer base. Thus, international brands are more open than ever with both their products and cultural undertones, especially in foreign markets.
Kurkure’s flavor lineup has expanded with the addition of a new ‘Chatpata Cheese’ flavor. The brand combined the classic ‘Masala’ flavor with the globally popular ‘Cheddar Jalapeno’ flavor. The new flavor, with the communication theme “desi pe videsi ka chatpatapan,” aims to localize the global cheese snack craze.
If international brands are going desi, then in this case it is safe to say that Indian brands are no backbenchers. India’s most loved snack brand has launched its Mexican-inspired flavors, demonstrating that Indians love global flavors and experiences.
The world’s fasting-selling cookies a.k.a Parle G and jumped on the innovation wagon. For many people, a cup of hot tea and a Parle G biscuit is a go-to combination. As a result, the biscuit and snack company launched two new flavors: Parle G Oats and Berries biscuits and Kismi Cinnamon biscuits. The brand follows the trend of entering the healthy foods segment while also appealing to tea enthusiasts.
Who would imagine a solid billion-dollar brand like Parle G diving into different flavors? Mainly because it has maintained a single-product flavor for decades in a row. Needless to say, companies are becoming active to cater to a more calorie-conscious audience. Customers are becoming more aware of the dangers of artificial sweeteners and other additional preservatives as a result of this realization.
Bira 91 India’s beverage startup superhero has launched some new and vibrant flavors. Bollywood IPA (West Coast style), Kokum Sour, Brown Ale, and Mango Lassi are four new limited edition beers from the brand known for their dynamic flavors. The drinks were created using indigenous ingredients to highlight India’s raw creativity, which is fueled by its humble artists.
The Bollywood IPA can is loud, flavorful, and vibrant with a tropical twist, inspired by California-born West Coast IPAs. Kokum Sour complements the Indian summer by combining a traditional Konkan coast ingredient with the Indian palate’s affinity for sour flavors and the best sour beers in the world.
The above innovations in Indian D2C markets demonstrate that the F&B industry is constantly evolving and embracing innovation to meet consumers’ changing tastes and health concerns. The direct-to-consumer industry is poised for even more exciting developments in the future, and it will be interesting to see how it continues to innovate and adapt to the changing landscape while keeping consumer needs at the forefront.
The internet has a way of connecting people from all over the world, and sometimes, it even helps track down those who bear a striking resemblance to famous figures. One such figure is none other than the current Prime Minister of India, Narendra Modi. A street vendor in Gujarat, India, has recently caught the attention of the public due to his striking resemblance to Prime Minister Narendra Modi.
Recently, a food blogger from Vadodara shared a video that quickly went viral online. The video featured a chaat vendor by the name of Anil Bhai Khattar, who, to the surprise of many, looked almost identical to the Prime Minister. With his white hair, trimmed beard, and attire consisting of a kurta-churidar and Nehru jacket, the vendor had many social media users doing a double-take.
The video starts with Khattar introducing himself as a chaat vendor and going on to say, “Woh chai wale thhe, mein paani puri wala hoon,” (he was a tea vendor, but I sell paani puri).
The caption of the viral Instagram post read, “Modiji’s Look-a-like selling Pani Puri, is it? Tulsi Pani Puri, Shop no 7, Bhudevi complex, near Brown Burger, Mota Bazaar, Vallabh Vidyanagar, Anand, Gujarat 388120.”
According to the vendor, people have referred to him as “Modi” because of his side profile and overall personality, which closely resembles that of the Prime Minister. He revealed that he has been selling chaat since the age of 15 and offers a variety of items such as paani puri, bhel, dahi puri, sev puri, and basket chat.
The video quickly gained traction online and has since received over 170k likes, 884 comments, and three million views. Netizens were left amused by the vendor’s striking resemblance to the Prime Minister, with many making funny remarks in the comment section. One user wrote, “Voice 70% match. Most probably he will be our next PM.”
In conclusion, while the vendor may not be the actual Prime Minister, his striking similarity has certainly left a lasting impression on those who have seen the video.
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