Indian culture has a deep-rooted tradition of celebrating every special occasion with the exchange of sweets. Mithai, the quintessential Indian sweets, are an integral part of every celebration, from weddings to birthdays and religious festivals. The mere sight of a box of colorful and delicious sweets fills the air with an atmosphere of happiness, joy, and warmth. It is customary to offer guests sweets as a symbol of hospitality, and the phrase ‘muh meetha karao’, meaning ‘sweeten your mouth’, is often used to convey this gesture.
Recently, a Twitter user, @kadaipaneeer, shared a heartwarming incident on the platform that went viral. The user received a box of mithai from his house help, even though there was no particular reason or occasion to celebrate. This gesture caught the attention of netizens, who were moved by the simplicity and genuineness of the act.
She tweeted “Our maid just came to our place with a box of sweets with her, and later when my mom asked her the occasion she literally cried and said “didi bete ka english medium school me admission hogaya.”
Our maid just came to our place with a box of sweets with her, and later when my mom asked her the occasion she literally cried and said "didi bete ka english medium school me admission hogaya", such a wholesome moment.
The reason behind this kind gesture was revealed by the Twitter user. He shared that his house help had heard him talking on the phone about a project he was working on and overheard him mention the word ‘mithai’. Knowing that he loves sweets, she decided to surprise him with a box of mithai to make his day a little sweeter.
This incident is a testament to the warmth and generosity of the Indian culture. It highlights how small acts of kindness can brighten someone’s day and how mithai continues to be an important aspect of Indian celebrations. The incident also showcases the importance of listening and paying attention to others, as the house help’s thoughtful gesture was a result of her attentiveness to her employer’s conversation.
Overall, the incident serves as a reminder of the beauty of Indian culture and the simple yet profound gestures that can bring joy to people’s lives.
The Tata Group, one of India’s largest conglomerates, has reportedly hit a roadblock in its talks to acquire a majority stake in Bisleri International Pvt, a major player in India’s bottled water market. According to sources familiar with the matter, negotiations had advanced to the point where the two companies were working on finalizing the details of a transaction, but discussions stalled over a disagreement on valuation.
Bisleri is one of India’s most well-known and widely consumed bottled water brands, with a history dating back to 1969 when it was acquired by the Parle Group. The company claims to have a 60% share of India’s bottled mineral water market and has recently expanded its product portfolio to include hand sanitizer.
For Tata Group, which already owns the popular Himalayan Natural Mineral Water and Tata Water Plus brands through its listed unit, Tata Consumer Products Ltd, acquiring Bisleri could have been a significant move in expanding its portfolio in the bottled water segment.
Despite the setback in negotiations, sources say that talks between Tata and Bisleri could potentially resume in the future. Additionally, other potential suitors may emerge for Bisleri, given its market dominance and strong brand recognition in India.
Representatives for both Tata and Bisleri declined to comment on the matter, suggesting that negotiations remain private and ongoing.
Stress is a part of life, but it can be debilitating if not managed properly. For many, that means depending on coffee for a quick pick-me-up. But there are many other drinks that can help you manage your stress and give you the same boost of energy without the jitters, anxiety, and other potential side effects of caffeine.
While coffee can be a great pick-me-up, it can also be a source of stress. Caffeine is a powerful stimulant that can increase your heart rate, cause restlessness, and make you feel anxious. In addition, too much caffeine can cause headaches, insomnia, and other health problems. Therefore, it’s important to find alternative drinks that will help you manage your stress without the potential side effects of caffeine.
The 7 Easy drinks other than Coffee to help your Stress are:
1. Chamomile Tea
Chamomile tea is a great alternative to coffee because it has calming and soothing properties. It’s also rich in antioxidants, which can help reduce inflammation and improve your immune system.
2. Green Tea
Green tea contains a small amount of caffeine, so it’s a great option for those who still want a little pick-me-up. It’s also packed with antioxidants, which can help boost your immunity and reduce stress.
3. Turmeric Tea
Turmeric tea has anti-inflammatory properties, which can help reduce stress. It also contains curcumin, which has been shown to be beneficial for reducing anxiety.
4. Lemon Water
Lemon water is a great way to stay hydrated and reduce stress. It’s rich in Vitamin C, which can help boost your immunity and reduce inflammation.
5. Ginger Tea
Ginger has long been used to reduce stress and improve digestion. Ginger tea is a great way to get the benefits of ginger without having to eat the root itself.
6. Peppermint Tea
Peppermint tea is another great alternative to coffee. It has calming properties and can help reduce stress. It’s also rich in antioxidants, which can help improve your immunity.
7. Kombucha
Kombucha is a fermented tea that’s rich in probiotics, which can help improve your digestive health and reduce stress.
There are many alternatives to coffee that can help reduce stress and give you a boost of energy without the potential side effects of caffeine. From chamomile tea to kombucha, these drinks can help you manage your stress and improve your overall health. So next time you’re feeling stressed, try one of these drinks instead of coffee!
Heart health is something that should not be taken lightly. It’s essential that we keep our hearts in good condition in order to live a long and healthy life. Eating a balanced diet filled with nutrient-rich food and drinks is the best way to ensure that your heart stays healthy. Here are 10 of the best foods and drinks that improve your heart health.
1. Oats – Oats are a great source of fiber, which helps lower cholesterol levels in the body. Eating oats helps remove plaque from the arteries, which is a major cause of heart disease. Oats are also packed with vitamins and minerals, such as B vitamins, magnesium, and zinc.
2. Salmon – Salmon is an excellent source of omega-3 fatty acids. These fatty acids are essential for maintaining healthy cholesterol levels and reducing inflammation in the body, which can lead to heart disease.
3. Berries – Berries are a great source of antioxidants, which help protect the body from free radical damage that can lead to heart disease. Berries are also full of fiber, which helps keep cholesterol levels in check.
4. Avocados – Avocados are a great source of healthy fats, which can help reduce LDL (bad) cholesterol levels and maintain healthy HDL (good) cholesterol levels. Avocados are also packed with vitamins and minerals, such as potassium and vitamin E.
5. Dark Chocolate – Dark chocolate is full of antioxidants, which can help reduce inflammation in the body, which can lead to heart disease. Dark chocolate also contains flavonoids, which help reduce blood pressure and improve blood flow.
6. Green Tea – Green tea is packed with antioxidants, which can help reduce inflammation and protect the body from free radical damage. Green tea also helps reduce cholesterol levels and improves blood flow.
7. Garlic – Garlic is packed with antioxidants, which can help reduce inflammation and protect the body from free radical damage. Garlic also helps reduce LDL (bad) cholesterol levels and improve HDL (good) cholesterol levels.
8. Nuts – Nuts are a great source of healthy fats and fiber, which can help reduce LDL (bad) cholesterol levels and improve HDL (good) cholesterol levels. Nuts are also full of vitamins and minerals, such as magnesium, potassium, and vitamin E.
9. Olive Oil – Olive oil is a great source of healthy fats, which can help reduce LDL (bad) cholesterol levels and improve HDL (good) cholesterol levels. Olive oil is also full of antioxidants, which can help reduce inflammation and protect the body from free radical damage.
10. Red Wine – Red wine is a great source of antioxidants, which can help reduce inflammation and protect the body from free radical damage. Red wine also contains resveratrol, which helps reduce blood pressure and improve blood flow.
These 10 foods and drinks can help improve your heart health, but it’s important to remember to also exercise regularly and limit your intake of unhealthy foods and drinks. Eating a healthy, balanced diet filled with these 10 foods and drinks is the best way to ensure that your heart stays healthy and strong.
Breakfast! The most important meal of the day. But hold on a minute; before you grab that sugary cereal or that pastry loaded with sweetness, let’s talk about why that’s not the best idea.
Those sugary breakfasts can be real troublemakers. They can cause weight gain and insulin resistance, making it challenging for your body to burn that stubborn fat. And who wants that? Not only that, but those sugary breakfasts can also increase your risk of diabetes and heart disease. Yikes! That’s not the way to start your day. And let’s not forget about the energy crash of a sugary breakfast. Sure, you’ll feel pumped for a bit, but then you’ll be hit with the dreaded crash. And who wants to feel tired and irritable in the morning? No one!
High-sugar breakfasts can be real sneaky troublemakers when it comes to your waistline. They can cause weight gain and even obesity, which, let’s face it, nobody wants. You shouldn’t pile on sugar unless you intend to become extremely obese. But wait, there’s more! You are also at an increased risk of diabetes and heart disease if you consume sugary breakfasts. You wouldn’t want that on your to-do list in the morning, right? Sugar overload also leads to a crash in energy levels. The world may seem very big, but then that crash hits, and you feel like a deflated balloon.
Examples of High-Sugary Breakfast Foods
Here are some common breakfasts that could be secretly sabotaging your health goals:
Cereals is a classic breakfast option that is easy, quick, and delicious. But did you know that many kinds of cereal can have more sugar than a candy bar? Some popular cereals contain as much as 20 grams of sugar per serving. It’s essential to check the labels and choose cereals that are lower in sugar and higher in fiber to keep you feeling full and satisfied.
Pancakes and waffles are another breakfast staple that can be deceivingly high in sugar. When drenched in syrup, these breakfast treats can pack a sugary punch, leaving you feeling sluggish and lethargic. Instead of reaching for traditional syrup, try natural alternatives like fresh fruit, nut butter, or a dollop of plain yogurt.
Muffins are a tempting breakfast choice that a person can find at most coffee shops and bakeries. However, many muffins are loaded with sugar and lack the protein and healthy fats that your body needs to stay fueled and energized. If you’re craving a muffin, look for ones made with whole grains containing fruit or nuts for added nutrients and flavor.
We’re not saying you need to cut out these breakfast favorites altogether. But it’s essential to be aware of the sugar content and make healthier choices when possible. Opt for whole-grain cereals with less sugar, homemade pancakes with fresh fruit toppings, and protein-packed smoothies made with unsweetened almond milk.
The way out!
Fruits and vegetables are a much healthier alternative to sugary breakfasts. They contain natural sugars that are less likely to cause blood sugar spikes and crashes than processed sugars. Additionally, fruits and vegetables are loaded with vitamins, minerals, and fiber that provide steady energy and help your body function at its best. They are also low in calories and high in fiber, which can help with weight management and digestion.
The endless possibilities for incorporating fruits and vegetables into your breakfast are from smoothie bowls to avocado toast to veggie Omelettes. By choosing fruits and vegetables as your breakfast option, you’ll make an intelligent choice for your body and taste buds.
A healthy sex life is an essential component of a happy and fulfilling relationship. While a well-balanced diet is important for overall health, certain fruits and vegetables can provide specific benefits that can enhance your sexual experience. These foods can help increase libido, improve circulation, and even boost stamina. In this listicle, we will explore fruits and vegetables that you can consume raw for a better sex life.
Fruits and Vegetables you can consume raw for a Better Sex Life are:
1. Pineapple:
Pineapple is a delicious tropical fruit that contains an enzyme called bromelain. Bromelain is known to help improve blood flow and reduce inflammation, making it a great choice for those looking to enhance their sexual experience. Additionally, pineapple is rich in vitamin C, which helps support a healthy immune system and can also help reduce stress levels.
2. Avocado:
Avocado is a popular superfood that is packed with nutrients and healthy fats. It is also a great source of vitamin E, which is essential for healthy skin and can help improve blood flow. Avocado can also help reduce inflammation and support a healthy heart, both of which are important for overall sexual health.
3. Watermelon:
Watermelon is a refreshing fruit that is packed with antioxidants and can help improve blood flow. It is also a great source of citrulline, an amino acid that can help relax blood vessels and improve circulation. This can help increase blood flow to the genitals, leading to improved sexual function.
4. Beetroot:
Beetroot is a root vegetable that is rich in nitrates, which can help improve blood flow and reduce blood pressure. This can help improve sexual function by increasing blood flow to the genitals. Additionally, beetroot is also a great source of vitamin C and other antioxidants, which can help support overall sexual health.
5. Celery:
Celery is a low-calorie vegetable that is rich in vitamins and minerals. It is also a great source of androstenone, a hormone-like substance that can help increase sexual attraction. Additionally, celery can also help improve circulation and reduce inflammation, both of which are important for overall sexual health.
6. Garlic:
Garlic is a powerful herb that is known for its anti-inflammatory and antibacterial properties. It is also a great source of allicin, a compound that can help improve blood flow and reduce blood pressure. This can help improve sexual function by increasing blood flow to the genitals.
7. Ginger:
Ginger is a spicy root that is known for its anti-inflammatory and antioxidant properties. It is also a great source of gingerol, a compound that can help improve blood flow and reduce inflammation. This can help improve sexual function by increasing blood flow to the genitals.
8. Spinach:
Spinach is a leafy green vegetable that is rich in vitamins and minerals. It is also a great source of magnesium, which can help improve blood flow and reduce stress levels. This can help improve sexual function by increasing blood flow to the genitals and reducing stress levels, which can affect sexual desire.
9. Tomatoes:
Tomatoes are a delicious fruit that are rich in lycopene, an antioxidant that can help improve circulation and reduce inflammation. This can help improve sexual function by increasing blood flow to the genitals and reducing inflammation, which can affect sexual desire.
10. Cucumber:
Cucumber is a refreshing vegetable that is rich in vitamins and minerals. It is also a great source of silica, a mineral that can help improve circulation and support healthy skin. This can help improve sexual function by increasing blood flow to the genitals and supporting healthy skin.
Incorporating raw fruits and vegetables into your diet can have a positive impact on your sex life. Not only do they provide essential nutrients that can improve sexual function, but they can also enhance physical and emotional well-being. Some of the top raw fruits and vegetables for a better sex life include avocados, bananas, spinach, strawberries, and watermelon.
By adding these foods to your diet, you may notice improved energy, stamina, and overall sexual health. So, next time you’re looking for a healthy snack, consider reaching for a raw fruit or vegetable and experience the benefits for yourself.
A healthy diet is an essential part of a healthy lifestyle. It is vital to make informed decisions about what we eat and drink to maintain good health. In this article, we will discuss ten foods to avoid, including white bread, sugar-sweetened beverages, processed meats, fried foods, artificial sweeteners, packaged snacks, fast food, high-fat dairy products, and high-fructose corn syrup.
By avoiding these foods, you can reduce your risk of developing health problems such as obesity, diabetes, and heart disease.
1. White Bread
White bread is a staple food in many households, but it is not a healthy choice. White bread is made from refined flour, which is stripped of its essential nutrients during processing. It is then enriched with synthetic vitamins and minerals, which do not provide the same benefits as those found in whole grains. White bread also has a high glycemic index, meaning it can cause a rapid increase in blood sugar levels, leading to insulin resistance and an increased risk of diabetes.
To make a healthier choice, opt for whole-grain bread, which is made from the entire grain, including the bran, germ, and endosperm. Whole-grain bread is a good source of fiber, vitamins, and minerals, and has a lower glycemic index than white bread.
2. Sugar-Sweetened Beverages
Sugar-sweetened beverages, such as soda, fruit drinks, and sports drinks, are a significant source of added sugars in the American diet. These beverages are high in calories and provide little nutritional value. Consuming too many sugar-sweetened beverages can lead to weight gain, obesity, and an increased risk of type 2 diabetes and heart disease.
To make a healthier choice, choose water, unsweetened tea, or sparkling water with a squeeze of lemon or lime. If you crave something sweet, try adding a few slices of fresh fruit to your water or tea.
3. Processed Meats
Processed meats, such as bacon, sausage, hot dogs, and deli meats, are high in sodium and saturated fat. Consuming too much processed meat can increase your risk of heart disease, stroke, and some types of cancer.
To make a healthier choice, opt for fresh, lean meats such as chicken, turkey, and fish. If you must have processed meats, choose those with the least amount of sodium and avoid those with added nitrates and nitrites.
4. Fried Foods
Fried foods, such as french fries, fried chicken, and doughnuts, are high in calories, saturated and trans fats, and sodium. Consuming too much fried food can increase your risk of obesity, heart disease, and stroke.
To make a healthier choice, opt for grilled, baked, or roasted foods. You can also try air frying or using a small amount of heart-healthy oil such as olive or avocado oil.
5. Artificial Sweeteners
Artificial sweeteners, such as aspartame, sucralose, and saccharin, are commonly used in diet foods and beverages. These sweeteners provide little to no nutritional value and may have negative health effects, including weight gain, increased appetite, and an increased risk of diabetes.
To make a healthier choice, try using natural sweeteners such as honey, maple syrup, or stevia. You can also try reducing your intake of sweet foods and beverages altogether.
6. Packaged Snacks
Packaged snacks like potato chips, crackers, and cookies are convenient and tasty, but they are not ideal for maintaining good health. Packaged snacks are typically high in calories, sugar, and unhealthy fats, and they lack essential nutrients like fiber, vitamins, and minerals.
Studies have shown that consuming packaged snacks regularly can increase the risk of obesity, type 2 diabetes, and heart disease. They can also cause digestive issues like constipation and bloating. To maintain a healthy diet, it is best to replace packaged snacks with healthier options like fresh fruits, nuts, and seeds.
7. Fast Food
Fast food is a popular option for people who are on-the-go or looking for a quick meal. However, fast food is usually high in calories, unhealthy fats, sugar, and salt, and it lacks essential nutrients like fiber, vitamins, and minerals.
Regular consumption of fast food has been linked to numerous health problems like obesity, type 2 diabetes, high blood pressure, and heart disease. Fast food can also cause digestive issues like acid reflux and bloating.
If you need a quick meal, try to opt for healthier options like salads, grilled chicken, or vegetable-based dishes.
8. High-Fat Dairy Products
High-fat dairy products like cheese, butter, and cream are often enjoyed for their taste and texture. However, they are high in saturated fats, which can increase cholesterol levels and lead to heart disease.
Studies have shown that consuming high-fat dairy products regularly can increase the risk of heart disease, stroke, and some types of cancer. High-fat dairy products can also cause digestive issues like constipation and bloating. It is best to opt for low-fat dairy products like skim milk, low-fat cheese, and low-fat yogurt. These products provide the same nutrients as high-fat dairy products but with fewer calories and less saturated fat.
9. High-Fructose Corn Syrup
High-fructose corn syrup (HFCS) is a sweetener that is commonly used in processed foods like soft drinks, candy, and baked goods. It is made from corn starch and is often cheaper than other sweeteners like sugar.
However, HFCS has been linked to numerous health problems like obesity, type 2 diabetes, and heart disease. Studies have shown that regular consumption of HFCS can increase the risk of these health problems.
10. White rice
Like white bread, white rice is made from refined grains and lacks important nutrients and fiber. It can cause a spike in blood sugar levels and lead to weight gain if consumed regularly.
To maintain a healthy diet, it is best to avoid foods and drinks that contain HFCS. Instead, opt for natural sweeteners like honey, maple syrup, or stevia.
The foods we choose to eat have a significant impact on our overall health and well-being. While white bread may be a staple in many households, it is one of several foods that should be consumed in moderation. Other foods to avoid include sugary drinks, processed meats, and foods high in trans fats, sodium, and added sugars.
By making small changes to our diets and focusing on whole, nutrient-dense foods, we can improve our overall health and reduce the risk of chronic diseases. Making informed choices about the foods we eat is an essential aspect of living a healthy and balanced lifestyle.
Those who frequently perform tasks that call for grasping and pulling motions must develop strong forearm muscles. This covers manual labour occupations like construction and carpentry as well as sports like tennis, basketball, and rock climbing. It is crucial to eat a healthy, balanced diet that offers the nutrients needed to support muscle growth and repair if you want to develop strong forearm muscles.
The muscles of the forearms are crucial for performing various daily tasks like gripping, lifting, and pulling. Your grip strength can be enhanced by having strong forearm muscles, which can help you perform better in sports and other physical activities. Tennis elbow, a prevalent injury among tennis players and other athletes who require repetitive gripping and pulling actions, can also be avoided with strong forearms.
Foods that will help you build strong Forehand Muscle are:
1. Protein-rich Foods:
For the development and repair of muscles, protein is a crucial nutrient. Consuming enough protein is essential to developing powerful forearm muscles. Lean meats like chicken, turkey, and beef, as well as fish, eggs, and dairy products, are among the foods high in protein.
Foods to Eat: Legumes such as beans, lentils, and chickpeas as well as nuts and seeds are examples of plant-based sources of protein.
2. Foods High in Healthy Fats:
Good fats can help with muscle growth and repair and are crucial for general health. Fatty fish like salmon, nuts and seeds like almonds and chia seeds, and oils like olive oil and coconut oil are among the foods high in healthful fats.
Foods to Eat: These fats may lessen bodily inflammation, which may promote faster muscle recovery following exercise.
3. Complex Carbohydrates:
The body uses carbohydrates as its main source of energy and relies on them to power workouts and encourage muscle building. Instead of simple carbs like refined sugar, it is crucial to choose complex carbohydrates that are high in fibre and minerals.
Foods to Eat: Whole grains like brown rice and quinoa, fruits and vegetables, and legumes are among the foods high in complex carbs.
4. Foods Rich in Vitamins and Minerals:
Vitamins and minerals are crucial for good health in general and can help with muscle development and repair. The following vitamins and minerals are crucial for maintaining healthy muscles:
Vitamin D: Calcium absorption, which is vital for strong bones and healthy muscles, depends on vitamin D. Fatty fish like salmon, egg yolks, and fortified dairy products are foods high in vitamin D.
Calcium: Calcium is crucial for the health of bones and muscles. Dairy products, leafy green vegetables, and fortified meals like orange juice and cereal are examples of foods high in calcium.
Magnesium: Magnesium is necessary for both the contraction and relaxation of muscles. Leafy green vegetables, nuts, seeds, and whole grains are foods high in magnesium.
Zinc: Protein synthesis and muscle repair both require zinc. Lean meats, shellfish, and legumes are some of the foods high in zinc.
Foods to Eat: Red and green pepper, citrus fruits, green leafy vegetables, potatoes, blackberries.
Those who frequently perform tasks that call for grasping and pulling motions must develop strong forearm muscles. Muscle growth and repair can be aided by eating a nutritious, well-balanced diet that is high in protein, good fats, complex carbs, vitamins, and minerals. Lean meats, fish, eggs, legumes, nuts and seeds, healthy grains, fruits and vegetables, and fortified dairy products are some foods that can help you develop strong forearm muscles.
Dieting and weight loss have been hot topics for decades, and in recent years, FAD diets have gained popularity. FAD diets are short-term, trendy diets that promise quick weight loss through drastically reducing calorie intake, restricting certain food groups, or using supplements. These diets are often marketed with flashy headlines and celebrity endorsements, making them appealing to those who want to lose weight quickly and effortlessly.
FAD diets are often popular for a short time and fall out of favor. These diets usually promise quick weight loss but are not based on sound nutritional principles or scientific evidence. Some common examples of FAD diets include the Atkins diet, the juice cleanses diet, the keto diet, and the cabbage soup diet.
These diets often require that you eliminate certain food groups, such as carbohydrates or fats, and some may even require you to fast or restrict your calorie intake drastically.
FAD diets are on the rise globally because people constantly look for quick solutions to their weight problems. The rise of social media has also played a role in promoting FAD diets, as many influencers and celebrities endorse these diets and share their before-and-after pictures. Additionally, FAD diets often promise quick results, making them tempting to those who want to see a change in their body quickly.
FAD diets can be unsafe, as they often restrict certain food groups, leading to a deficiency in essential nutrients. Some FAD diets may even lead to malnutrition or dehydration in extreme cases.
Additionally, FAD diets are not sustainable in the long term, making it difficult for individuals to maintain the weight loss they achieve through these diets. It’s important to note that weight loss should not be the only goal for diet and nutrition.
A healthy diet should give your body all the essential nutrients to function properly. Restricting certain food groups or severely limiting your calorie intake can put your health at risk.
FAD diets may seem like a quick solution to weight loss, but they can be unsafe and are not based on sound nutritional principles. A balanced diet that includes all essential nutrients is the key to maintaining a healthy weight and body.
Zomato, the Indian food delivery company, has reportedly approached several restaurant chains seeking to raise commissions by 2-6% for certain restaurants listed on its platform. This decision has come as the company aims to become profitable and improve its financial performance. The CEO of Zomato, Deepinder Goyal, has been vocal about the company’s plans to become profitable, suggesting that it could earn $1 billion in profits within the next 7-8 years.
Despite the company’s operating profit figures, it has yet to generate sustainable positive cash flow. Zomato’s acquisition of Blinkit, which operates in the quick commerce space, has proven to be a high cash-burn space, further emphasizing the importance of profitability for the company.
In an attempt to improve profitability in its food delivery business, Zomato has reintroduced Zomato Gold and reconsidered the commissions charged.
Zomato Gold had previously been unsustainable due to the discounts and freebies offered to customers, according to some restaurants. Zomato then launched Pro, which was also withdrawn, and finally introduced a different version of Zomato Gold in January 2023. However, reports suggest that restaurants are still considering launching their own individual or combined loyalty programs.
Zomato’s decision to raise commissions could ultimately affect customers who order on the platform. Aggregators usually charge between 18-25% commission on orders from restaurants, leading some restaurants to resort to other means to make up for the lost commissions.
For example, prices may be higher than the actual direct order prices, or there may be smaller “aggregator portion sizes” than the normal portion size of food. Many restaurants also encourage customers to order directly from the restaurant by slipping in pamphlets offering low prices and high discounts.
Zomato is reportedly looking to raise rates for restaurants that pay a higher commission to its rival platform, Swiggy. Zomato is looking for parity in commissions for both platforms, but restaurant owners appear to be unhappy about the move, as higher commissions could mean lower profits or price increases for customers. Higher prices for end users could also lead to lower volumes of orders, which would not be beneficial for the restaurant.
Zomato’s decision to raise commissions may be an attempt to compete with Swiggy, which reportedly charges higher commissions for some restaurants. However, the move could backfire and result in lower order volumes from customers. As a listed company, Zomato may face greater scrutiny from shareholders, who may be less forgiving than patient investors in the past. Therefore, it is important for the company to achieve sustainable positive cash flow and profitability in order to satisfy investors and maintain its position in the market.
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