UK-based fast-food chain German Doner Kebab is gearing up for its Indian debut, aiming to capitalize on the country’s growing appetite for quick-service dining. The brand, which has built a presence across the UK, Europe, North America, and the Middle East with over 170 outlets, plans to open its first store in India early next year as part of a global expansion strategy targeting £1 billion ($1.32 billion) in sales within five years.
CEO Simon Wallis emphasized India’s strategic significance, citing the country’s expanding middle class, rising disposable incomes, and a growing preference for protein-rich diets as key drivers for entry. “India represents a dynamic market for GDK, and the timing is ideal,” Wallis told Reuters. “We see significant opportunity to introduce our menu to consumers who are increasingly seeking global flavours and fast-casual dining experiences.”
The company, backed by private equity firm True, has outlined plans to nearly quintuple its global footprint, scaling to around 900 stores worldwide. GDK’s expansion into India is aligned with a broader trend of international quick-service brands targeting urban centres and tier-1 cities, where demand for convenient, high-protein meals is growing rapidly.
Industry analysts note that India’s fast-food segment is estimated to reach $50 billion by 2030, driven by younger demographics, rising urbanisation, and the proliferation of delivery platforms. For GDK, this offers an opportunity not only to establish its brand but also to leverage digital ordering and delivery channels, a model that has contributed significantly to its success in other international markets.
The Indian launch will serve as a testing ground for menu localisation, pricing strategies, and delivery integration, allowing GDK to refine its operations before expanding to multiple cities. With global ambitions and India as a critical growth market, the brand’s entry reflects the increasing attractiveness of the country for international quick-service chains looking to scale rapidly.
GDK’s India rollout is expected to mark the start of a multi-city expansion, reinforcing the country’s role in the brand’s global growth roadmap.










