Popular American apparel brand Hollister is entering the Indian market via a partnership with Myntra Jabong, the business-to-business (B2B) wholesale arm of Myntra.
Hollister Collabs with Myntra to Debut in the Indian Market
This exciting collaboration was announced by Myntra via a statement which reads: “This marks a significant milestone in the country’s evolving fashion journey. Abercrombie & Fitch and Hollister, known for their timeless style and exceptional quality, are sure to woo Gen Z, millennials, and beyond with their unmatched quality and style”
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Hollister has a great reputation worldwide for its trendy casual clothing and has a sizeable international presence. It is headquarters in Libertyville, Illinois, and manages manufacturing and distribution centers across three continents.
Myntra’s Grand Plans
As part of Myntra’s ongoing efforts to bring top global brands to Indian consumers, the company is set to introduce Abercrombie & Fitch, along with its sibling brand Hollister, to the Indian market. This move is aligned with Myntra’s strategy to offer Indian shoppers a wide range of international fashion and lifestyle choices. Abercrombie & Fitch is expected to debut in India with both standalone stores and an online presence in late 2025, marking a significant addition to the country’s retail offerings.
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Founded in 1892, Abercrombie & Fitch has established itself as a leader in premium casual wear, known for its blend of classic styles and modern designs. The brand caters to a broad audience, including men, women, and children, and operates through a strong omnichannel model across the globe. In addition to its flagship offerings, the company also owns Abercrombie Kids, a children’s clothing line, and Gilly Hicks, a brand focused on athleisure and loungewear.