Unicommerce Takes Full Control of Shipway with 57.24% Stake Buyout, Issues 60.3 Lakh Shares in Rs 68.4 Cr Deal — Faster Integration on the Horizon
Unicommerce eSolutions Limited has finalized the acquisition of the remaining 57.24% stake in Shipway Technology Private Limited, taking full control of the courier aggregation platform.
This move follows Unicommerce’s initial purchase of a 42.76% stake in Shipway for Rs 68.4 crore on December 17, 2024. To complete the acquisition, Unicommerce will issue 60,33,189 equity shares through a preferential allotment. The share swap ratio for this transaction stands at 1:8.9, meaning Shipway’s promoters and non-promoter shareholders will receive 1 Unicommerce share for every 8.9 shares of Shipway they hold.
With this deal, Shipway will now operate as a wholly-owned subsidiary of Unicommerce. The acquisition received approval from Unicommerce’s Board of Directors on March 20, 2025, and is pending shareholder approval.
Although Unicommerce had initially planned to acquire the entire company within a year under the terms set in December, the accelerated timeline suggests a push for faster integration. The move is expected to strengthen Unicommerce’s market position, allowing it to offer a more comprehensive range of e-commerce enablement solutions.
By combining forces, Unicommerce aims to widen its total addressable market and offer a seamless, integrated suite of technology products. The company’s flagship product, Uniware, already handles key back-end operations like inventory management, multi-channel order processing, warehouse management, and returns handling.
Shipway brings logistics expertise to the table with its courier aggregation and shipping automation platform, while Convertway, another offering, provides AI-powered marketing automation to drive e-commerce conversions and sales. Together, these solutions position Unicommerce as a robust, end-to-end e-commerce technology provider.
Jimmy’s Cocktails Sees 30.9% Revenue Crash to INR 23.7 Cr in FY24, Net Loss Soars 47.1% to INR 10 Cr Despite Profitability Claims
Jimmy’s Cocktails, a D2C brand specializing in cocktail mixers, experienced a notable drop in its financial performance during the fiscal year ending March 2024 (FY24). The company’s operating revenue slipped by 30.9% to INR 23.7 Cr, down from INR 34.3 Cr in FY23. Including an additional INR 2.9 Cr from other income sources, its total income stood at INR 26.6 Cr, marking a 23.3% decline compared to the previous year’s INR 34.7 Cr.
The brand’s losses deepened despite the revenue decline. Its net loss surged by 47.1%, reaching INR 10 Cr in FY24 compared to INR 6.8 Cr in FY23, largely attributed to increased spending. Similarly, the EBITDA loss rose 51.2% to INR 13 Cr, up from INR 8.6 Cr in the previous fiscal year. This led to a significant EBITDA margin contraction to -55%, deteriorating from -25% in FY23.
Jimmy’s Cocktails sells its mixers across multiple channels, including its own website, offline retail stores, and popular ecommerce and quick commerce platforms.
Interestingly, the company had claimed in May last year that it had achieved profitability in FY24, projecting a revenue run rate exceeding INR 100 Cr within 18 months. However, the latest financials paint a different picture.
Founded in 2019 by Ankur Bhatia and Nitin Bhardwaj, Jimmy’s Cocktails offers low-calorie, ready-to-drink cocktail mixers. Expanding its portfolio, the brand ventured into the energy drinks market in July 2023 with its product line named ‘Hustle.’
The startup’s most recent funding came in 2023, raising $1.3 Mn (INR 11 Cr) in an extended pre-Series A round. In 2022, it secured $1.8 Mn in a round led by Roots Ventures.
Malabar Gold & Diamonds to Expand Global Footprint with 60 New Showrooms by 2025
Malabar Gold & Diamonds, the sixth-largest jewelry retailer in the world, is gearing up for a major expansion, with plans to open 60 new showrooms by 2025, the company announced on Thursday.
The move is part of Malabar’s strategy to strengthen its presence both in India and internationally. In March 2024 alone, the brand will launch 12 new showrooms across India, with locations including Panvel (Mumbai), Sinhagad Road (Pune), Brahmapur and Soubhagya Nagar (Odisha), Dhanbad (Jharkhand), Hospet, Nagarbhavi, and Chitradurga (Karnataka), as well as Nandyal, Amalapuram, and Machilipatnam (Andhra Pradesh), and Varanasi (Uttar Pradesh).
To support this expansion, Malabar has invested ₹600 crore and has already brought on board 406 new employees this financial year.
Going Global: Middle East, UK, and Canada Up Next
The brand’s international expansion is also gaining momentum. In April 2025, Malabar plans to open five new showrooms across the Middle East, the UK, and Canada, adding to its already significant global presence.
“Our growth plan is a reflection of our commitment to bringing a world-class jewelry shopping experience to customers around the globe,” said MP Ahammed, Chairman of Malabar Group. “We are driven by our vision to become the world’s number one jewelry and luxury brand. Every showroom opening takes us one step closer to that goal.”
Currently, Malabar Gold & Diamonds operates 380 showrooms across 13 countries, including the UAE, Qatar, Kuwait, Oman, Saudi Arabia, Bahrain, Singapore, Malaysia, USA, UK, Canada, and Australia.
The company’s production strength includes 11 cutting-edge factories in India and 5 international units, employing a workforce of over 25,000 professionals from 26 countries.
With this latest expansion, Malabar Gold & Diamonds is not only cementing its leadership in the global jewelry market but also delivering on its mission of providing quality craftsmanship, ethical practices, and an exceptional customer experience worldwide.
Himalayan Wellness Brand My Pahadi Dukan Secures Pre-Seed Funding from Inflection Point Ventures
My Pahadi Dukan, a direct-to-consumer brand specializing in authentic Himalayan health and wellness products, has raised an undisclosed amount in a pre-seed funding round led by Gurugram-based Inflection Point Ventures (IPV).
The fresh capital will be directed towards expanding the brand’s marketing efforts, improving operations, strengthening IT infrastructure, and managing working capital.
Founded in 2021 by Himanshu Dua, Shubham Tandon, Rohan Sehgal, and Mohd. Anas Zubair, My Pahadi Dukan collaborates with local farmers, self-help groups (SHGs), and cooperatives across the Himalayan belt. The brand’s mission is to deliver pure, high-quality products from the mountains to consumers worldwide.
“At My Pahadi Dukan, we are passionate about sharing the authentic goodness of Himalayan wellness products with people across India and beyond,” said CEO Himanshu Dua. “IPV’s support has provided us with the momentum needed to grow our operations and bring the richness of the Himalayas to more households.”
A Growing Network of Himalayan Partnerships
The startup has built a strong supply chain by partnering with over 20,000 farmers, SHGs, and cooperatives spread across nine Himalayan states and Bhutan. So far, they have successfully shipped products to 29 countries and fulfilled more than 16,000 orders.
Recognizing the increasing demand for authentic, sustainable, and wellness-oriented products, IPV sees My Pahadi Dukan as a pioneer in the rapidly evolving market.
“Today’s consumers are actively seeking pure and sustainable products, and My Pahadi Dukan is leading that movement,” said Mitesh Shah, Founder and CEO of IPV. “Their dedication to empowering local communities while offering premium-quality Himalayan products perfectly aligns with IPV’s investment philosophy.”
Shah also emphasized IPV’s excitement about supporting the brand’s growth journey as it scales operations and strengthens its presence in the wellness sector.
A Booming Industry
India’s health and wellness-focused food and beverage market is witnessing a significant surge, with industry projections estimating its value to hit $30 billion by 2026 at a CAGR of 20%.
With the fresh funding and IPV’s backing, My Pahadi Dukan is well-positioned to tap into this growing demand and solidify its role as a leading player in the Himalayan health and wellness space.
Ola Electric Under Fire: 14 Scooters Seized in Jabalpur, 36 in Maharashtra Amid Allegations of Operating Without Trade Certificates
Ola Electric’s challenges seem far from over. After dealing with a series of customer complaints throughout 2024, the electric vehicle (EV) manufacturer is now under scrutiny from regulators.
According to NDTV Profit, regional transport officials conducted inspections at multiple Ola Electric outlets, with six stores in Madhya Pradesh and 26 in Maharashtra coming under the scanner in mid-March. As a result, authorities seized 14 scooters in Jabalpur and another 36 in Maharashtra.
However, sources familiar with the situation told Inc42 that these weren’t raids but routine inspections initiated after an anonymous complaint. The allegation? That Ola Electric failed to maintain proper documentation.
NDTV Profit further reported that Gurugram-based Pritpal Singh & Associates had accused Ola Electric of operating stores, showrooms, and service centers in Maharashtra using a single trade certificate — a violation under motor vehicle regulations.
This is not the first time the Bhavish Aggarwal-led company has faced such issues. Similar incidents occurred in Goa, Jammu and Kashmir, and Bihar, with state authorities scrutinizing Ola Electric’s compliance.
Bloomberg recently reported that transportation officials across the country have intensified their investigations, claiming that Ola Electric has been operating stores without the mandatory trade certificates required under the Central Motor Vehicles Act, 1988. The act mandates manufacturers and distributors to obtain these certificates before displaying or selling unregistered vehicles.
The report alleged that roughly 95% of Ola Electric’s 3,400 outlets were either selling scooters or offering test rides without valid certification.
Ola Electric, however, has pushed back against these claims. A company spokesperson dismissed the Bloomberg report as “misleading” and “biased.” The representative asserted that the company stores unregistered vehicles at its distribution centers and warehouses in full compliance with the Motor Vehicles Act, with all necessary approvals in place.
Adding to the controversy is Ola Electric’s aggressive expansion. Despite mounting concerns about delivery delays and poor after-sales service, the company rapidly grew its retail network from 800 to 4,000 stores in late 2024. This expansion, while ambitious, now faces increased regulatory scrutiny.
Amazon Fashion’s ‘Next Gen Store’ Sees Three-Fold Rise in Gen Z Shoppers, Demand Surges in Tier-Two Cities
Amazon Fashion’s Next Gen Store, a digital hub designed exclusively for Gen Z fashion enthusiasts, has sparked significant growth for the e-commerce giant. Since its launch in 2023, the platform has witnessed a three-fold increase in Gen Z shoppers and a four-fold surge in demand from tier-two cities, according to a company press release.
Bridging the Fashion Gap for Gen Z
Recognizing the rising influence of young consumers, Amazon created the Next Gen Store to offer a carefully curated collection of fashion that blends global trends with local tastes. The platform currently boasts a diverse catalog featuring over 340 domestic and international brands and more than 2 million products.
To keep the momentum going, Amazon Fashion has announced the Next Gen Online Shopping Event from March 20 to 24, offering discounts of up to 60% on collections specifically designed to resonate with youth fashion preferences.
Fashion Without Boundaries
“The rapid growth of our Next Gen Store highlights a major shift in how fashion is consumed in India,” said Siddharth Bhagat, Director of Amazon Fashion and Beauty India. “Gen Z shoppers are redefining style and using fashion as a means of self-expression. What’s exciting is that this shift isn’t limited to metros — we’re seeing an incredible surge from smaller cities and towns.”
Bhagat added that cities like Chandigarh, Jaipur, and Surat have emerged as significant contributors to this growth. The success in these regions shows how e-commerce is breaking barriers and making trendy, affordable fashion accessible across India.
Since entering the Indian market in June 2013, Amazon has established itself as a major player in the country’s e-commerce space. The company now serves 100% of India’s serviceable pin codes, with 97% of orders eligible for two-day delivery.
As Amazon Fashion continues to scale, the Next Gen Store is positioned to further influence how young India shops, blending the latest trends with the convenience of online shopping. With the upcoming sale event, the brand aims to make fashion-forward choices even more accessible to its rapidly expanding customer base.
Myntra’s Home Category Booms with 60% YoY Growth, Launches AI-Powered ‘Dream Room Inspirations
Myntra’s home segment is turning into one of its fastest-growing categories, with demand skyrocketing by 60% year-on-year (YoY). In response to the increasing interest, the fashion e-commerce giant has introduced ‘Dream Room Inspirations’, a generative AI-powered feature designed to enhance the home shopping experience.
A Visual-First Shopping Experience
Recognizing that home decor shopping is driven by visual aesthetics and personal style, Myntra’s Dream Room Inspirations offers users a curated, theme-based shopping experience. Instead of browsing isolated products, shoppers can now explore entire room looks — including furnishings, décor, serveware, and more — that align with their style preferences. With just a few clicks, users can visualize their dream spaces and purchase all the products featured in the look.
The platform has rapidly expanded its home segment, now offering more than 500,000 styles from over 1,700 brands. To keep up with evolving trends, around 40,000 new styles are added every month. Top categories in Myntra Home include furnishings, décor, kitchen essentials, appliances, furniture, and mattresses.
“Our deep market reach and strong connection with premium shoppers, backed by a massive base of 70 million monthly active users, have given us the confidence to strengthen our position in the lifestyle segment,” said Sharon Pais, Chief Business Officer at Myntra.
She emphasized how the brand’s tech innovation is helping customers navigate their home decor journeys more efficiently. “With homes becoming an essential part of personal expression, we are using cutting-edge AI to simplify the discovery-to-purchase process while offering curated, on-trend selections,” Pais added.
Myntra’s aggressive expansion in the home space is reflective of a larger shift in consumer behavior. Shoppers are increasingly seeking products that not only meet functional needs but also reflect their personal tastes. By integrating AI into the shopping experience, Myntra is positioning itself as a one-stop destination for both fashion and lifestyle products.
With the Dream Room Inspirations feature and an ever-growing catalog of brands and designs, Myntra is well on its way to redefining how India shops for home products.
How Genefied is Revolutionizing Supply Chain Tracking for Bisleri and 100+ Brands, 2.5M Retailers, and 150+ Projects Later
In today’s fast-moving consumer market, supply chain transparency is no longer a luxury—it’s a necessity. Enter Genefied, a tech-driven company founded in 2018 by Ayush Jhawar, with a mission to revolutionize how businesses track, authenticate, and optimize their supply chains.
Genefied’s name—derived from “Gene-Modified”—reflects its approach to enhancing traditional supply chain methods through digital innovation. The company provides smart, scalable solutions designed to help brands combat counterfeiting, improve customer engagement, and gain real-time insights into product movement.
At its core, Genefied offers:
• Anti-Counterfeiting Technology – A QR code-based system that verifies product authenticity, ensuring customers receive genuine products.
• Instant Consumer Rewards – A loyalty-driven mechanism that offers customers incentives, fostering brand engagement and repeat purchases.
• Retailer Loyalty Programs – Strengthens brand-retailer relationships by rewarding loyalty and improving supply chain efficiency.
• Digital Warranty Activation – Streamlines the warranty registration process, enhancing the post-purchase experience for consumers.
• Supply Chain Track & Trace – Delivers full visibility from manufacturing to retail, reducing inefficiencies and securing distribution channels.
With over 100 major brands and 2.5 million retail outlets leveraging its technology, Genefied is making a significant impact across industries like FMCG, pharmaceuticals, automotive parts, and electronics.
Most brands lose visibility of their products once they leave primary distribution points, making it difficult to track movement through retailers and end consumers. This creates challenges in inventory management, counterfeiting prevention, and customer engagement.
Genefied bridges this gap by embedding unique, encrypted digital identities into every product. These unique IDs—similar to a product’s DNA—generate data points at every stage of the supply chain, enabling real-time tracking and decision-making.
The Idea: Born from a Real-World Challenge
The concept of Genefied took shape when Ayush Jhawar worked on a project for Skoda India. The brand wanted to encourage mechanics to use genuine Skoda spare parts by rewarding them through barcode scans. The success of this initiative revealed a broader opportunity—many industries could benefit from similar smart tracking and authentication solutions. This realization led to the creation of Genefied.
How Genefied’s Technology Works
Unlike traditional digital verification tools, Genefied doesn’t just confirm authenticity—it makes products “smart.” Each product receives a 256-bit encrypted QR code, acting as a digital fingerprint. As the product moves through the supply chain, every interaction (from manufacturer to retailer to end consumer) is recorded, providing brands with unprecedented insights.
This technology operates like blockchain, securing data integrity and allowing brands to track each product’s journey, optimize operations, and eliminate counterfeit risks.
Industries Benefiting from Genefied
Genefied’s platform is widely adopted by major brands, including Bisleri, Borosil, Amul International, Crompton Greaves, and Vega Helmets. The company’s expertise spans mass-market and niche industries, with a strong focus on General Trade (distributor-retailer networks), which drives 80-85% of revenue for most consumer brands in India.
For businesses seeking better supply chain visibility, retailer engagement, and consumer interaction, Genefied provides an all-in-one platform to drive growth and efficiency.
Fighting Counterfeiting with Gamification
Counterfeiting remains a persistent problem, evolving as quickly as the solutions designed to stop it. Instead of relying on static anti-counterfeiting measures, Genefied gamifies product authentication. By embedding loyalty and reward mechanisms into the verification process, retailers, influencers, and consumers are actively encouraged to check product authenticity.
With every scan and verification, counterfeit products are flagged before they reach store shelves, ensuring that only genuine items enter the market. This proactive approach strengthens supply chain security while fostering trust between brands and their customers.
The Business Impact
For brands working with Genefied, the results are measurable. By transforming supply chain data into actionable insights, companies can:
• Enhance decision-making through real-time analytics.
• Reduce inefficiencies by identifying weak points in distribution.
• Increase customer trust by ensuring product authenticity.
• Free up management bandwidth to focus on strategic growth instead of firefighting operational issues.
Traditional businesses that once relied on manual tracking are now leveraging Genefied’s data dashboards to streamline operations and improve profitability.
The Road Ahead
Genefied is poised for significant expansion in the next few years. With AI-powered advancements in supply chain intelligence, the company aims to further refine its technology, making it even more adaptive and scalable.
By staying at the forefront of digital transformation in supply chain management, Genefied continues to shape the future of product tracking, authenticity verification, and business intelligence—one smart product at a time.
Nobero, the athleisure brand under TMRW House of Brands, has taken a bold step into offline retail with its first exclusive brand outlet (EBO) at Hyderabad’s Sarath City Capital Mall. The brand, known for blending fashion and comfort, now plans to expand rapidly, aiming to establish 25 stores across India by the end of FY26.
Prashanth Aluru, CEO and Co-founder of TMRW House of Brands, highlighted this launch as a major milestone in Nobero’s growth journey. “We’ve built Nobero as a category leader in fashleisure, and expanding our presence beyond digital platforms is a natural next step,” he said. “At TMRW, we are committed to a strong omnichannel strategy — providing customers with a seamless shopping experience across D2C, EBOs, and major e-commerce marketplaces.”
Aluru further noted the company’s broader retail ambitions. “In the past few quarters, we’ve rolled out nearly 30 stores across the TMRW portfolio. By the end of FY26, we plan to cross 125 stores nationwide, doubling down on our commitment to omnichannel expansion.”
Nobero has built a loyal following among millennials who value both style and comfort, particularly in the growing travel-inspired athleisure segment. Its decision to enter offline retail reflects the brand’s confidence in tapping into the experiential side of shopping, offering consumers a hands-on look at its product range.
TMRW House of Brands, part of the Aditya Birla Group, is a digital-first venture focused on growing disruptive fashion and lifestyle labels for Gen Z and millennials. With a sharp focus on the D2C market, it continues to support brands like Nobero in scaling their presence both online and offline.
Swiggy Takes On Zomato’s Hyperpure with ‘Assure’: A Bold Move in the ₹50,000 Crore Restaurant Supply Market
Swiggy has stepped into the B2B space with a new platform called ‘Assure,’ designed to supply kitchen essentials directly to restaurants. This move puts it head-to-head with Zomato’s Hyperpure, which operates in the same space.
The company has rolled out dedicated apps for Assure, available on both Google Play Store and Apple’s App Store, branded as Assure and Resto Assure. While the app quietly launched back in September last year, it’s now gaining attention as more food businesses start using it.
According to its Play Store listing, the app enables hotels, restaurants, and catering services to source fresh, locally procured ingredients. Users can order a variety of products including vegetables, fruits, dairy items, oils, pulses, rice, flour, and even imported goods.
Deliveries are handled by Scootsy Logistics Private Limited, which is a Swiggy-owned company operating the Assure platform. The app’s terms mention that Scootsy has full control over product listings and pricing, and reserves the right to adjust prices without notifying merchants in advance.
This latest venture by Swiggy signals a strong push into the restaurant supply chain, directly challenging Zomato’s established presence in the sector.
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