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Parle Agro’s Appy Fizz takes on a new avatar with bold brand design revamp

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appy fizz

Parle Agro’s fruit-flavoured drink, Appy Fizz, has undergone a brand identity transformation, while retaining its original taste and flavour. The new design is fresher, re-imagined and bolder, taking the brand into a new era.

Inspired by its edgy, confident and vibrant personality, which has made it a hit among the youth since its inception, Appy Fizz has unveiled a new brand identity with a bolder and re-imagined look while keeping its taste and flavour unchanged. The brand’s iconic red, white, and black colours have been rearranged in a contemporary, eye-catching font for the logo. The fresh packaging of Appy Fizz aims to make a bold statement and stand out from the crowd.

Appy Fizz, a sparkling fruit-flavored drink, has made a mark in the beverage industry with its light, refreshing, and tangy taste, paving the way for a new category of beverages. Its innovative style and flavor have inspired many imitations over the past two decades, yet Appy Fizz remains the dominant player in the category with a 99% market share. Marketed as a healthier alternative to colas, Appy Fizz continues to amaze consumers with its lively and exuberant advertising campaigns.

Nadia Chauhan, Parle Agro’s Joint Managing Director & CMO, has highlighted Appy Fizz’s distinctive position as a beverage that makes a statement and maintains a unique identity. Although many similar drinks have been inspired by it, Appy Fizz’s exceptional innovation and quality have set it apart.

Parle Agro intends to mark Appy Fizz’s remarkable quality and introduce a revolutionary new appearance to the market of sparkling fruit-flavored drinks with the brand’s redesign, ushering in a new period of growth and disruption. The company aims to enhance the Appy Fizz experience even more and maintain its status as a top innovator in the industry.

The new packaging has been designed and conceptualized by Pentagram. Speaking on the new design Harry Pearce, Partner, Pentagram Design Ltd. said, “The essential idea for the Appy Fizz design was to modernize and to create a more visually arresting identity and bottle shape moving the brand away from the huge number of copycats. We re-addressed the emphasis giving the word ‘Appy’ equal prominence to ‘Fizz’ and employed a distinctive font with custom elements. The design retains the brand equity invested in black, white and red with a nod to the apple in the red dot.” 

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B Natural chosen as the official fruit beverage partner for Punjab Kings in IPL 2023

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B Natural

B Natural Juices & Beverages has recently announced its partnership with Punjab Kings for the upcoming Season of Indian Premier League (IPL) 2023. This marks a significant milestone for both brands as they join forces for the first time to deliver an unparalleled experience for cricket fans and players alike. As the official fruit beverage partner of IPL 2023, B Natural will be helping the players of Punjab Kings stay match-ready by providing them with its range of fruit and fiber beverages.

As part of its campaign, #MatchReadyBNaturalDeNaal, B Natural invites fans to participate and show their support for the team by sharing how they are #MatchReadyBNaturalDeNaal. The campaign aims to promote the importance of a balanced diet that includes fruits and fibers, which are essential for overall health and wellness. By joining forces with Punjab Kings, B Natural seeks to promote a healthy and active lifestyle among cricket enthusiasts and players.

Sanjay Singal, Chief Operating Officer, Dairy & Beverages, Foods Division, ITC Ltd. said, “We are thrilled to be partnering with Punjab Kings, one of the preeminent IPL teams. B Natural has always been focused on providing fruit and fiber to its consumers and we are happy to extend the same goodness to the players of Punjab Kings and help them be match ready. The partnership represents a significant milestone for both organizations, and I am confident that it will be an exciting season ahead for the team and the fans.”  

Satish Menon, CEO of K.P.H, Dream Cricket Pvt. Ltd, said ,“We are delighted to have B Natural Juices & Beverages onboard as the official Fruit Beverage Partner for Punjab Kings. Their goal of promoting an active lifestyle in India is something we as a team admire and support. It’s great to find synergies when you come across like-minded brands with a vision that aligns with yours.”

Moreover, B Natural and Punjab Kings are committed to promoting the importance of family and the roles parents play in our lives. Through their social media campaign #FruitfulStories, the brand will invite cricket enthusiasts to share their stories of how their parents have played an essential role in their lives. This campaign aims to create an emotional connection with the audience while also promoting the importance of a healthy family life.

As a part of the #FruitfulStories campaign, participants will get a chance to meet and greet the Punjab Kings players and win exciting gratifications. This unique campaign will bring together cricket enthusiasts, players, and brands to promote a healthy and active lifestyle while also highlighting the importance of family values.

This partnership between B Natural Juices & Beverages and Punjab Kings is a testament to the commitment of both brands to promote a healthy and active lifestyle. Through their joint efforts, they aim to create an unforgettable experience for cricket enthusiasts and players alike while also promoting the importance of a balanced diet that includes fruits and fibers.

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Lemon Tree Hotels expands its presence in Bengaluru with new property launch in Whitefield

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Lemon Tree Hotels

Lemon Tree Hotels, one of India’s leading hotel chains, has announced the latest addition to its portfolio, the Peninsula Suites in Bengaluru. The hotel is expected to open its doors by October 2023 and will be managed by Carnation Hotels Private Limited, a wholly-owned subsidiary and the management arm of Lemon Tree Hotels Limited.

The property is located in Whitefield, a major suburb of Bengaluru that has become a part of Greater Bengaluru. Whitefield transformed from a quaint settlement to a bustling hub after the IT boom in the late 90s. Today, it is a well-connected part of the city with Namma Metro connecting it to the rest of Bengaluru’s tech corridor. The hotel is targeted towards extended stays and will have 88 well-appointed rooms and suites, ensuring a comfortable and enjoyable stay for its guests.

Mahesh Aiyer, CEO, Carnation Hotels Private Limited, said, “We are delighted to expand our bouquet of hotels in Karnataka with a new property in Whitefield, Bengaluru with our valued partner, Peninsula Projects (Bangalore) Pvt. Ltd., a group company of the Vaswani Group. We already have 6 operational hotels in the state out of which 5 are in Bengaluru and 1 in Coorg.” 

He added, “We have one more upcoming in Hubli and now another in Bengaluru itself. We want to offer diverse brands and operate hotels at different locations to fully tap into the immense potential that the city holds out. We plan on signing and opening more hotels to enhance our offerings to our guests as well as owners and partners in tourism and hospitality.”

The Peninsula Suites will offer various amenities, including a restaurant, bar, swimming pool, meeting rooms, fitness center, and other public areas. The hotel’s well-equipped meeting rooms make it an excellent venue for business travelers, while its fitness center provides an opportunity for guests to stay active during their stay.

The property is easily accessible from all major cities in India, with the Bengaluru Airport being about 37 kilometers away, and the Railway Station around 23 kilometers away. The hotel is well-connected by both public and private transport, making it an excellent choice for travelers.

Bengaluru is often referred to as the “Silicon Valley of India,” with a high concentration of IT companies in the country. It is a popular destination for business travelers, as well as tourists, who can experience the city’s vibrant culture and attractions. 

The Peninsula Suites in Bengaluru is a great choice for travelers who want to experience the best of the city while enjoying comfortable and convenient accommodations.

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Air India’s new international menu takes inflight dining to new height

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Air India

Air India has recently launched a refreshed inflight food and beverage menu across all international flights departing from India. This move is in line with the airline’s commitment to enhancing its customers’ flying experience continuously. The new menus have been designed based on feedback from guests and offer an exciting range of gourmet meals, trendy appetizers, and decadent desserts that showcase India’s rich culinary heritage.

Air India’s team of in-house experts, catering partners, and multiple suppliers have collaborated to curate an elevated dining experience for its passengers. The new menus cater to all dietary preferences and include a wide selection of vegan options such as Subz Seekh Kebab, Thai Red Curry with Tofu and Vegetables, Broccoli and Millet Steak, and Lemon Sevaiyan Upma, Medu Wada, and Masala Uttapam.

Sandeep Verma, Head of Inflight Services, Air India, said, “As part of our ongoing effort of transforming the Air India experience for guests, we have brought great thought and energy into our new menus. We want our guests to enjoy their food and beverage on board Air India flights much like they would at their favourite restaurants.”

“Our underlying focus while designing the new menus has been on ensuring that they include nutritious options that are delicious, and on incorporating contemporary, sustainable practices.”

According to an airline spokesperson, the menu refresh has been influenced by guest feedback and aims to provide travelers with a diverse selection of gourmet meals, trendy appetizers, and indulgent desserts, while also highlighting India’s locally sourced culinary influences and catering to the growing trend of healthy eating.

The refreshed menus also feature a variety of fusion dishes and classic Indian meals for breakfast, lunch, and dinner across all classes. 

In addition, Air India’s dessert offerings include Mango Passionfruit Delight, Quinoa Orange Kheer, Espresso Almond Crumble Mousse Cake, Khajur Tukda with Kesar Phirni, Single Origin Chocolate Slice, Chum-Chum Sandwich with Blueberry Sauce, and a seasonal fruit selection.

Passengers can also indulge in sophistication with Air India’s bar menu, featuring a fine wine list that includes Laurent-Perrier La Cuvée Brut champagne, wines from the renowned vineyards of Château de l’Hestrange, Les Oliviers, Chateau Milon, and the Piedmont region of Northern Italy. 

The new beverages menu offers a range of premium brand whiskeys, gin, vodka, and beers. Air India’s selection of mocktails such as Virgin Mary, California Orange, Apple Spritzer, and juices offer an array of flavors to fulfill the fine dining experience. For customers who prefer hot beverages, freshly brewed coffee (Classic Coffee Blend and Cappuccino) or tea (Assam, Green, Earl Grey, and Masala) are also available.

Air India’s efforts to enhance its customers’ flying experience are part of the airline’s ambitious renaissance under the Tata Group conglomerate, which regained control of the airline last year after it was nationalized nearly seven decades ago.

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ITC Hotels names Sandipan Bose as General Manager of Mementos at Ekaaya Udaipur

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Sandipan Bose

ITC Hotels has named Sandipan Bose as the general manager for Mementos, Ekaaya Udaipur, which is the first property of its latest luxury brand, Mementos by ITC Hotels. With more than 20 years of experience in the Indian hospitality sector’s competitive landscape, Bose will oversee the operations at Mementos Udaipur and work towards enhancing the brand’s growth and reputation.

Since the pre-launch phase, he has been closely associated with the property and is now committed to positioning ITC Hotels’ latest luxury hospitality brand appropriately in Udaipur’s thriving hospitality market.

With 23 years of experience in the industry, Bose is a self-driven and outcome-focused professional who holds a diploma in hotel management from IHM Meerut. He began his career in 2000 at ITC Maurya and has since served in various capacities at several major hospitality brands across India.

Bose’s varied work experience equips him with a unique combination of extensive operational excellence, as well as sound knowledge of financial and food and beverage product concepts. His expertise in strategically managing hotels is complemented by his proficiency in auditing, training and development, consulting, marketing, leadership, and innovation.

Mementos Udaipur, the inaugural property of ITC Hotels’ new brand, Mementos, aims to provide distinctive luxury accommodations in various locations. Bose’s experience in various markets and roles has enabled him to excel in achieving operational excellence. With his keen business acumen and team leadership skills, the new brand will not only be highly coveted but also recognized for ITC’s commitment to providing exceptional luxury hospitality experiences.

Bose is renowned for his well-planned strategies and ensures that his team is motivated throughout each business process to provide guests with an elevated and thoughtfully curated luxury hospitality experience.

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Chef Davinder Kumar’s Khidmat opens latest restaurant in Delhi’s Punjabi Bagh

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Khidmat

Khidmat, founded by the renowned chef Davinder Kumar, is a popular restaurant brand that has been serving authentic Indian and exotic Mughlai delicacies since 1992. The brand has recently opened its newest outlet in Punjabi Bagh, Delhi, which has been warmly received by food enthusiasts.

Over the years, Khidmat has gained the patronage of several famous Indian personalities, which has helped to establish the brand as one of the most sought-after dining destinations in Delhi.

The restaurant is known for serving classic food, where each dish has a unique story to tell. The dishes are prepared with great care and expertise, and are bursting with rich history, infused with robust flavors, and traditional notes with a deftness of expert touch. 

Khidmat’s menu features a wide range of regional specialties and authentic dishes from the northern regions of India, each with its unique blend of spices and ingredients.

Anuj Kumar, Director, Khidmat, said,“We are thrilled to bring Khidmat’s rich culinary heritage to the food enthusiasts. With the opening of our third outlet, we aspire to provide an exceptional gastronomic journey for the affluent diners who are looking for a premium dining experience. Our commitment to serving delectable and regal Mughlai cuisine remains unwavering, and we look forward to welcoming our guests to our newest location.”

Khidmat’s new outlet in Punjabi Bagh also offers takeout and delivery services for maximum convenience. With three outlets in Delhi/NCR, including Kalkaji, Noida, and Punjabi Bagh, Khidmat is quickly becoming a popular destination for food lovers. The restaurant offers chic decor, quality service, and an extensive food selection, all presented in a hygienic and plush setting.

One of the standout features of Khidmat is its warm and welcoming atmosphere. The restaurant’s design has been skillfully curated to blend contemporary chic with a modern touch. 

The restaurant’s ambiance transports patrons to a visual space that melts inventive modernism whilst keeping its roots to the traditional heritage, made to fit a new-age restaurant. The use of brass and wood materials adds a touch of earthiness to the decor, while the laser-cut metal latticework on mirrors provides a modern and stylish flair. The printed floor tiles, juxtaposed with the marble flooring, add an interesting dimension to the space, creating distinct zones and pathways throughout the restaurant.

Khidmat’s staff provides friendly and attentive service, which helps to create a comfortable and enjoyable dining experience. Whether you are dining with friends or family, Khidmat’s warm and inviting atmosphere is just right for relishing a meal in the company of loved ones. The restaurant has earned a reputation for excellence in food, service, and ambiance, making it a top choice for those seeking a memorable dining experience.

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CCI grants approval for demerger of FMCG business of Haldiram Snacks and Haldiram Foods

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Haldiram

After reviewing the proposal, the Competition Commission of India (CCI) has granted approval for the merger of Haldiram Snacks and Haldiram Foods’ FMCG business into Haldiram Snacks Food.

As per a press release, Haldiram Snacks and Haldiram Foods’ existing shareholders have acquired a 56% and 44% stake, respectively, in Haldiram Snacks Food.

With its headquarters in Delhi, Haldiram Snacks is primarily engaged in the manufacturing and distribution of various packaged food products in India, such as snacks, namkeen, sweets, frozen food, ready-to-eat/pre-mix food, biscuits, non-carbonated ready-to-drink beverages, pasta, and more. The company’s day-to-day operations are mainly overseen by Manohar Agarwal and Madhu Sudan Agarwal.

Likewise, Nagpur-based Haldiram Foods manufactures and distributes a range of packaged food products, including snacks, namkeen, sweets, ready-to-eat/pre-mix food, biscuits, cookies, non-carbonated ready-to-drink beverages, pasta, and more. The company’s operations are mainly managed by Kamalkumar Shivkisan Agrawal.

After the proposed transaction, the newly established Haldiram Snacks Food will take over the FMCG business currently conducted by HFIPL and HSPL, including the FMCG business conducted by their respective subsidiaries/affiliates. The FMCG business will be collectively owned by HSPL and HFIPL.

The demerger and acquisition of Haldiram Snacks and Haldiram Foods are expected to create a significant impact on the FMCG market in India, considering their status as leading players in the industry. The approval from the CCI is a crucial milestone in the process, and it is anticipated that the companies involved will proceed with the transaction in the upcoming months.

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BMC green lights new food truck policy, Mumbai to welcome 50 24×7 trucks across 7 zones

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food truck

On Monday, the Brihanmumbai Municipal Corporation (BMC) took a significant step towards finalizing a long-awaited food truck policy by instructing its central purchase department to float tenders inviting bids for round-the-clock food trucks serving all types of cooked food in the city. This decision has been long overdue and comes after the food truck policy had been put on hold since 2021. The food truck policy aims to provide employment opportunities to the less fortunate and also meet the increasing demand for affordable street food in Mumbai.

As per the policy, the civic body has set a cap of 50 food trucks that can operate in the city. Seven trucks are allowed in six of the seven zones, while one truck is permitted to operate in the seventh zone. This cap is expected to ensure that there is a fair distribution of food trucks across the city and to prevent overcrowding in specific areas.

An official said, “There was a committee formed under the additional municipal commissioner which had the fire, health, license and various other department chiefs on it. Following everyone’s recommendations and suggestions, the policy has been drafted.”

“These food trucks are required to prepare food in hygienic conditions and these will be checked by a monitoring committee periodically at the ward-level.”

Hotelier Niranjan Shetty, member of the Indian Hotel and Restaurant Association (AHAR), said, “As hoteliers, we are made to get a slew of permissions before we begin operations. This policy would allow anyone to operate a food business along the road.”

To maintain fair competition, the tenders will be open to anyone who meets the eligibility criteria, and the bids will be awarded based on the highest bid. The food trucks will be allowed to operate round-the-clock, providing customers with access to affordable and hygienic street food at all times.

However, there are some limitations imposed by the policy. According to the rules, food trucks cannot operate within 200 meters of an existing restaurant. This is to prevent the food truck operators from unfairly competing with established restaurants.

Furthermore, the food truck operators can only set up their trucks in a location after obtaining approval from a monitoring committee at the ward-level. If there are objections from local residents, then the food truck operators cannot set up their trucks in that location.

The officials in charge have stressed that food truck owners will need to obtain all the necessary permits and licenses before they can start their business. This is to ensure that the food being served is of good quality, hygienic, and safe for consumption.

The BMC has been considering the food truck policy for quite some time now, with the aim of providing employment opportunities to the weaker sections of the society. Last year, several corporators, mostly from the Shiv Sena party, had requested the BMC to distribute food trucks purchased with BMC funds. However, the planning department rejected the idea in October 2021, citing the lack of a comprehensive policy for food trucks in the city.

The food truck policy is a positive step towards providing employment opportunities and affordable street food to the citizens of Mumbai. With the tendering process now underway, it remains to be seen how the food truck business in Mumbai will shape up in the coming years.

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Inside Gigi Hadid’s Indian food diary: The most memorable meals from her first visit

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gigi hadid

The Nita Mukesh Ambani Cultural Centre (NMACC) launch event was a highly anticipated affair that was attended by many popular personalities from the Bollywood industry. The event was made even more special with the presence of some famous international stars like Gigi Hadid, Zendaya, Tom Holland, and Penelope Cruz, who added to the glamour quotient of the event.

Gigi Hadid, in particular, was experiencing India for the first time and was excited to explore the country’s rich cultural heritage.

During her trip to India, Gigi Hadid not only indulged in the country’s art and culture but also savored its diverse cuisine. Sharing her culinary journey on social media, Gigi Hadid expressed her fondness for the variety of Indian chutneys she tasted. 

In one of her Instagram stories, she shared a picture of an array of Indian chutneys and revealed how much she loved them. It was evident that Gigi Hadid was fascinated by the flavors of Indian cuisine.

Gigi Hadid in her Instagram post wrote,”Warmest thanks to the Ambani family for hosting me in Mumbai for the Opening Weekend of NMACC. It was an honour to be there to witness your family’s vision come to life, in a beautiful world-class Cultural Center to celebrate and cultivate the creatives and heritage of India. If you have the chance to visit and see these productions – I HIGHLY recommend! Unforgettable first trip to India. Much love.”

Gigi Hadid shared an image and wrote, “If events don’t have chutney options, I’m not going anymore.”

Apart from relishing chutneys, Gigi Hadid also tried coconut water on the streets of Mumbai. 

In a picture shared on her Instagram handle, Gigi Hadid is seen holding a coconut that has been cut open from the top and filled with water. In the background, there is a cart full of coconuts being sold, giving us a glimpse of the bustling streets of Mumbai. The picture captures the essence of India, and it’s heartening to see how Gigi Hadid embraced the local culture during her visit.

Interestingly, this was not the first time Gigi Hadid had expressed her love for Indian cuisine. During her pregnancy, she had satisfied her cravings with Indian spices like cumin seeds (jeera), turmeric powder (haldi), garam masala, and tandoori masala. Her love for Indian spices only grew during her trip to India, and it’s evident that she has developed a deep appreciation for Indian cuisine.

Gigi Hadid’s trip to India was an enriching experience, both in terms of exploring the country’s culture and cuisine. Her social media posts documenting her journey gave us a glimpse into her love for Indian food, and it’s heartening to see how she embraced the local culture during her visit.

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Zomato’s food delivery gets a boost with Yulu’s eco-friendly e-scooters

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yulu zomato

Yulu, an Indian electric bike-sharing startup, has announced a partnership with Zomato, one of India’s leading food delivery platforms. As part of this partnership, Yulu will provide Zomato’s delivery partners with 25,000 to 35,000 units of their electric scooter model, the DeX, on customized rental plans.

The e-scooters provided by Yulu are purpose-built for last-mile delivery, making them an ideal choice for Zomato’s delivery partners. The partnership aims to address the rising fuel prices and financial challenges faced by young people who want to become delivery partners. With Yulu’s flexible rental packages, delivery partners can rent the electric scooters at affordable rates and earn higher earnings compared to using internal combustion engine (ICE) vehicles.

Pradeep Puranam, Head of Revenue and Operations, said, “With Yulu’s deep understanding of the delivery ecosystem, purpose-built product DeX, robust operations and a wide network of battery swapping stations, our solutions can improve earnings of delivery partners by up to 40 per cent.”

Mohit Sardana, COO, Food Delivery at Zomato, said,”As part of The Climate Group’s EV100 initiative, we have committed to transitioning our delivery fleet to 100 percent electric, and with Yulu’s support, we are glad to be on the right path to achieve this target.”

Once deployed, Yulu’s e-scooters have the potential to facilitate up to 300,000 green deliveries per day by 2026, according to Yulu’s statement on Monday. This could have a significant impact on reducing carbon emissions and promoting sustainable last-mile delivery.

As of February 2023, Yulu has reported that over 4,000 delivery partners have been onboarded organically on Zomato’s platform and are utilizing Yulu’s electric vehicles for last-mile deliveries. This highlights the growing demand for sustainable and affordable last-mile delivery solutions in India.

The partnership between Yulu and Zomato aims to promote sustainable and affordable last-mile delivery solutions while addressing the financial challenges faced by young people who want to become delivery partners. 

By offering flexible rental packages and purpose-built electric scooters, the partnership has the potential to make a significant impact on reducing carbon emissions and promoting sustainable last-mile delivery in India.

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