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Here is how to achieve a shredded physique like Tom Holland in Spider-Man

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Tom Holland

Girls are crazy after Tom Holland, especially after his portrayal of Spider-Man that has earned him a huge fan following around the world. But it’s not just his acting skills that have caught everyone’s attention, it’s also his impressive physique. To get in such great shape, Holland had to follow a strict diet and workout regimen. In this article, we’ll take a closer look at Holland’s diet and how we can incorporate some of his habits into our own diets.

When it comes to getting shredded, exercise is only one part of the equation. In fact, your diet is arguably more important than your workout routine. No matter how hard you hit the gym, if you’re not fueling your body with the right nutrients, you’re not going to see the results you’re after.

Tom Holland’s diet:

Tom Holland has a reputation for being one of the fittest actors in Hollywood, and it’s easy to see why. His diet is centered around whole, nutrient-dense foods, and he avoids processed foods and refined sugars. Here are some of the key components of Holland’s diet:

Lean protein:

Protein is essential for building and maintaining muscle mass. Holland gets his protein from lean sources such as chicken, fish, and eggs. He also incorporates plant-based protein sources like tofu and lentils into his diet.

Complex carbohydrates:

Carbohydrates provide your body with energy, but not all carbs are created equal. Holland focuses on complex carbohydrates, such as brown rice, quinoa, and sweet potatoes, which provide sustained energy and are rich in nutrients.

Healthy fats:

Contrary to popular belief, healthy fats are an important part of any diet. Holland gets his healthy fats from sources like avocado, nuts, and olive oil. These fats provide essential nutrients and help keep him feeling full and satisfied.

Hydration:

Staying hydrated is crucial for overall health and performance. Holland drinks plenty of water throughout the day to keep his body functioning at its best.

Incorporating Tom Holland’s diet into your own routine:

While it may be difficult to replicate Tom Holland’s exact diet, there are some key takeaways that we can all incorporate into our own diets:

Focus on whole foods:

When it comes to nutrition, whole foods should be the foundation of your diet. Foods like fruits, vegetables, whole grains, and lean protein sources should make up the majority of your meals.

Avoid processed foods:

Processed foods, such as fast food and packaged snacks, are typically high in calories, unhealthy fats, and added sugars. These foods can sabotage your progress and make it harder to reach your fitness goals.

Prioritize lean sources of protein:

Protein is essential for building and maintaining muscle mass, but not all protein sources are created equal. Opt for lean sources of protein, such as chicken, fish, tofu, and lentils.

Choose healthy fats:

Healthy fats are an essential part of any diet. Incorporate sources of healthy fats, such as avocado, nuts, and olive oil, into your meals to provide essential nutrients and keep you feeling full and satisfied.

Stay hydrated:

Importance of water for the human body cannot be emphasized enough as hydration is not only a part of Tom’s schedule but is something which is reminded by doctors and influencers all over the internet! Staying hydrated is crucial for overall health and performance. Drink plenty of water throughout the day to keep your body functioning at its best.

Tom Holland’s shredded physique is a testament to the power of a healthy diet. By focusing on whole, nutrient-dense foods, avoiding processed foods, and prioritizing lean protein, healthy fats, and hydration, we can all work towards achieving our fitness goals. Incorporate some of Holland’s dietary habits into your own routine and see how they can help you reach your full potential.

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Why vegetarians must prioritize protein and top 10 nutritious alternatives for vegans to fuel a vibrant lifestyle

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veg protein

Protein is an essential nutrient that plays a crucial role in the human body. It is the building block of muscles, bones, skin, and other tissues, and is involved in many important functions such as repairing and maintaining tissues, producing enzymes and hormones, and supporting the immune system.

Protein is made up of amino acids, which are the building blocks of protein. There are 20 different amino acids, and the body can produce some of them, but others must be obtained through the diet. These are called essential amino acids, and they are important for building and repairing tissues in the body.

Protein is important for people of all ages, but it is especially important for growing children, pregnant women, and athletes. Growing children need protein to build and repair their tissues, while pregnant women need protein to support the growth and development of their fetus. Athletes and active individuals need protein to repair and build their muscles, which can become damaged during exercise.

Why protein is the most important nutrition for our health

Protein is a crucial nutrient that plays a vital role in maintaining our overall health and well-being. It is an essential building block of the body, and is necessary for the growth, repair, and maintenance of tissues and organs. In fact, protein is often referred to as the “building blocks of life” for this reason.

Here are some reasons why protein is the most important nutrition for our health:

  1. It helps to build and repair tissues: Protein is required by the body to build and repair tissues such as muscles, bones, skin, and organs. Without protein, the body would be unable to repair and regenerate damaged tissues, leading to various health problems.
  1. It supports immune function: Protein is also essential for a healthy immune system. The immune system is responsible for protecting the body against harmful pathogens such as bacteria and viruses. Protein plays a vital role in the production of antibodies, which are essential for fighting infections.
  1. It helps to maintain a healthy weight: Protein is also important for weight management. Consuming protein can help to reduce appetite and increase feelings of fullness, which can help to prevent overeating and promote weight loss.
  1. It supports healthy aging: As we age, our bodies require more protein to maintain muscle mass and prevent age-related muscle loss. Consuming adequate amounts of protein can help to prevent muscle loss and maintain physical function as we age.
  1. It’s essential for brain health: Protein is also important for brain health. It provides the building blocks for neurotransmitters, which are essential for proper brain function. A lack of protein can lead to cognitive problems and impaired brain function.

Top 10 Vegetarian/Vegan Protein Sources:

While both vegan and non-vegan protein sources can provide essential amino acids, there are several reasons why vegan protein may be considered better than non-vegan protein.

Firstly, many vegan protein sources are also rich in fiber, vitamins, and minerals, which are essential for maintaining good health. For example, lentils and chickpeas are not only high in protein but also provide fiber, iron, and folate.

The vegan protein sources even have lower saturated fat and cholesterol than animal-based protein sources. Excessive intake of saturated fat and cholesterol has been linked to an increased risk of heart disease, so choosing vegan protein sources can be a heart-healthy option.

Apart from that, vegan protein sources are often more sustainable and environmentally friendly than animal-based protein sources. Animal agriculture is a significant contributor to greenhouse gas emissions, deforestation, and water pollution, so reducing animal-based protein intake can have a positive impact on the environment.

Choosing vegan protein sources can also promote ethical and animal welfare values. Many people choose a vegan diet because they do not want to contribute to the exploitation and suffering of animals as cute beings like animals don’t really belong on a plate. 

So, here are 10 vegetarian/ vegan alternatives of protein that are readily available at decent prices: 

  1. Tofu: Made from soybeans, tofu is a popular vegan protein source. It has a firm texture and mild flavor, making it versatile for use in various dishes.

100g of tofu contains: 8 grams of protein,2 grams of carbohydrates, 4 grams of fat, 70 calories.

  1. Lentils: Lentils are a legume that are high in protein and fiber. They come in different varieties and can be used in soups, stews, and salads.

100g of lentils contains: 9 grams of protein, 20 grams of carbohydrates, 1 gram of fat, 116 calories.

  1. Chickpeas: Chickpeas, also known as garbanzo beans, are a popular vegan protein source. They can be used in a variety of dishes, such as hummus, salads, and stews.

100g of chickpeas contains: 19 grams of protein, 61 grams of carbohydrates, 6 grams of fat, 364 calories.

  1. Quinoa: Quinoa is a grain-like seed that is high in protein and is considered a complete protein as it contains all nine essential amino acids. It can be used in salads, as a side dish, or as a base for a vegan bowl.

100g of quinoa contains: 4 grams of protein, 21 grams of carbohydrates, 2 grams of fat, 120 calories.

  1. Almonds: Almonds are a nutrient-dense nut that is high in protein, healthy fats, and fiber. They can be consumed as a snack, used as a topping for oatmeal or smoothie bowls, or made into almond milk.

100g of almonds contains: 21 grams of protein, 22 grams of carbohydrates, 49 grams of fat, 576 calories.

  1. Chia seeds: Chia seeds are a tiny seed that is high in protein, fiber, and omega-3 fatty acids. They can be used in smoothies, oatmeal, or as a topping for yogurt or fruit bowls.

100g of chia seeds contains: 17 grams of protein, 42 grams of carbohydrates, 31 grams of fat, 490 calories.

  1. Hemp seeds: Hemp seeds are a nutty-tasting seed that is high in protein, healthy fats, and fiber. They can be used in smoothies, salads, or as a topping for yogurt or oatmeal.

100g of hemp seeds contains: 31 grams of protein, 9 grams of carbohydrates, 49 grams of fat, 553 calories.

  1. Seitan: Seitan is a protein-rich meat substitute made from wheat gluten. It has a meat-like texture and can be used in various dishes such as stir-fries and sandwiches.

100g of seitan contains: 25 grams of protein, 8 grams of carbohydrates, 2 grams of fat, 120 calories.

  1. Tempeh: Tempeh is a fermented soybean product that is high in protein and is a good source of probiotics. It has a nutty flavor and can be used in sandwiches, stir-fries, and salads.

100g of tempeh contains: Calories: 121 kcal, Protein: 11 g, Carbohydrates: 10 g,Fiber: 5 g, Fat: 5 g, Iron: 2.7 mg, Calcium: 63 mg

  1. Edamame: Edamame are young soybeans that are harvested before they mature. They are a good source of protein and can be consumed as a snack, used in salads, or added to stir-fries.

100g of edamame contains: Calories: 193 kcal, Protein: 18.5 g, Carbohydrates: 9 g, Fiber: 0.5 g, Fat: 10 g,Iron: 2.7 mg, Calcium: 111 mg

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Why chole bhature is the best food to order for lunch this friday

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chole

Chole Bhature is a popular North Indian dish that has become a favorite among food lovers across the globe. This dish is made up of two main components – Chole (spicy chickpea curry) and Bhature (deep-fried bread). 

It is often served with some pickles, onion rings, and a refreshing yogurt-based drink known as Lassi. 

Why Chole Bhature is the best food to order for lunch this Friday:

  1. Delicious taste: The primary reason why Chole Bhature is the best food to order for lunch this Friday is because of its delicious taste. The dish is loaded with spicy and tangy flavors that will leave your taste buds tingling. The combination of the soft and fluffy Bhature with the flavorful Chole curry is simply irresistible. 

The dish is also known for its unique blend of aromatic spices such as cumin, coriander, turmeric, and garam masala, which gives it a distinct taste that is hard to replicate.

  1. Nutritious value: Despite its mouth-watering taste, Chole Bhature is a nutritious dish that provides a range of health benefits. The chickpeas used in Chole are an excellent source of plant-based protein, fiber, and essential vitamins and minerals. 

Additionally, the spices used in the curry have been found to have anti-inflammatory and antioxidant properties that can boost the immune system and promote overall health.

  1. Filling meal: Chole Bhature is a filling meal that can keep you satisfied for hours. The dish is high in fiber and protein, which helps to keep you feeling full for longer periods. This makes it an excellent lunch option for those who have a busy schedule and need to stay energized throughout the day.
  1. Affordable option: Chole Bhature is also an affordable lunch option that can fit into any budget. It is a dish that is commonly found in small restaurants and street-side stalls, making it accessible to everyone. 

Additionally, the portion sizes are typically generous, which means that you can get a satisfying meal without having to spend a lot of money.

  1. Easy to order: In today’s fast-paced world, convenience is key, and Chole Bhature is an easy dish to order. Many restaurants and food delivery services offer this dish as part of their menu, making it easy to order from the comfort of your own home or office.

With just a few clicks on your phone or computer, you can have a piping hot plate of Chole Bhature delivered right to your doorstep.

  1. Vegetarian and vegan friendly: Chole Bhature is a dish that is suitable for vegetarians and vegans. The dish is made up of plant-based ingredients, including chickpeas and flour, making it an excellent protein source for those who follow a vegetarian or vegan diet.

Additionally, the dish does not contain any animal products or by-products, making it a great choice for those who are looking for meat-free options.

  1. Popular and versatile dish: Finally, Chole Bhature is a popular and versatile dish that is loved by people of all ages and backgrounds. It is a dish that can be enjoyed at any time of the day and is often served as a breakfast or brunch item.

Additionally, the dish can be customized to suit individual preferences, such as adding more spice or reducing the amount of oil used in the cooking process.

Tips for enjoying Chole Bhature:

If you are ordering chole bhature for lunch, there are a few tips to keep in mind to ensure that you get the most out of this delicious meal:

  • Order a small portion: Chole bhature can be a filling meal, so consider ordering a small portion if you are not very hungry.
  • Choose whole wheat bhature: While traditional bhature is made with refined flour, many restaurants now offer whole wheat bhature, which is a healthier option.
  • Ask for less oil: Bhature is deep-fried, which means that it can be high in fat. If you are watching your fat intake, ask the restaurant to prepare the bhature with less oil.
  • Enjoy with a side salad: While chole bhature is a nutritious meal on its own, you can boost its nutritional value by enjoying it with a side salad. A simple salad of mixed greens, cucumbers, and tomatoes can provide additional vitamins and minerals.

Chole bhature is undoubtedly the best food to order for lunch.Its unique combination of flavors and textures makes it stand out from other Indian dishes, and its nutritional value makes it a healthy and wholesome lunch option.

Whether you are a foodie or someone on a budget, chole bhature is an excellent option for a fulfilling lunch. So, next time you are looking for a tasty and satisfying lunch option, do not forget to order chole

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Fuel your success: Discover how Espresso can enhance your performance at work

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espresso

Coffee has long been a staple for many working professionals, providing a boost of energy and focus to help them power through their day. But not all coffee is created equal, and when it comes to boosting performance, espresso is the clear winner.

Espresso originated in Italy in the early 20th century and has since become a popular coffee beverage worldwide. It is the base for many other coffee drinks, such as cappuccinos, lattes, and Americanos.

This concentrated coffee beverage is made by forcing hot water through finely ground coffee beans at high pressure. The result is a strong, rich, and bold-flavored coffee that is typically served in small shots, known as “shots of espresso.”

How does it help in boosting the performance of working professionals? 

  1. Espresso is concentrated: 

Espresso is a concentrated coffee beverage that is made by forcing hot water through finely ground coffee beans at high pressure. This means that you get a higher concentration of caffeine and flavor in a smaller serving size, which is perfect for busy professionals who need a quick pick-me-up.

  1. Espresso provides a quick energy boost: 

The high concentration of caffeine in espresso provides a quick energy boost that can help you power through a busy workday. Plus, the caffeine in espresso has been shown to improve cognitive function, including memory, attention, and reaction time.

  1. Espresso improves focus: 

Espresso also contains the amino acid L-theanine, which has been shown to improve focus and reduce anxiety. This makes espresso the perfect coffee beverage for working professionals who need to stay focused and productive.

  1. Espresso is versatile and delicious:

Espresso is the base for many other coffee drinks, such as cappuccinos, lattes, and Americanos. This means that you can enjoy the benefits of espresso in a variety of ways, depending on your personal preferences. 

A working professional can choose an espresso-based drink that suits their taste, whether it’s a simple shot of espresso or a more elaborate latte or cappuccino. 

The rich and bold flavor of espresso is the perfect way to start your day or take a quick break in the middle of a busy workday. And with so many variations and flavors to choose from, there’s an espresso drink for everyone.

So if you’re a working professional looking to boost your performance, consider switching to espresso. With its concentrated caffeine, quick energy boost, improved focus, versatility, and delicious flavor, espresso is the best coffee beverage for busy professionals who need to stay on top of their game.

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Are you cooking your eggs right? Here are the healthiest ways to do it

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eggs

Eggs are a popular breakfast food and a versatile ingredient in cooking. They are packed with nutrition, including high-quality protein, vitamins, and minerals. However, the way we cook eggs can impact their nutritional value and our health. In this article, we will explore the healthiest and unhealthiest ways to cook eggs and their effects on our health.

Health benefits of eggs:

Before discussing the cooking methods, let’s first understand the health benefits of eggs.

Eggs are a rich source of protein, which is essential for building and repairing tissues in our body. They also contain essential amino acids that our body cannot produce on its own. In addition, eggs are a good source of vitamins B12, D, and E, as well as minerals such as iron, selenium, and zinc.

Eggs are also beneficial for eye health as they contain lutein and zeaxanthin, two antioxidants that help prevent eye diseases. Moreover, studies have shown that eating eggs can help improve cholesterol levels, reduce the risk of heart disease, and aid in weight loss.

Healthy ways to cook eggs:

1. Boiled eggs:

Boiled eggs are one of the healthiest ways to cook eggs. They are quick to prepare, and the cooking process does not require any added oil or fat. Boiling eggs for about 6-7 minutes can help retain most of their nutrients.

2. Poached eggs:

Poached eggs are another healthy option, as they are cooked in water without any added fat. They are also easy to prepare and can be served on toast, salads, or with a side of vegetables.

3. Scrambled eggs with minimal oil:

Scrambled eggs are a popular breakfast option, but they can be unhealthy if cooked with excessive oil or butter. A healthier way to cook scrambled eggs is by using a non-stick pan and cooking them with minimal oil or butter. This way, you can still enjoy the creamy texture of scrambled eggs without the added fat.

4. Baked eggs:

Baked eggs are a delicious and healthy way to cook eggs. They can be baked with vegetables, cheese, or herbs for added flavor and nutrients. Baking eggs in the oven also requires minimal added fat, making it a healthy option.

Unhealthy ways to cook eggs:

1. Fried eggs:

Fried eggs are a popular breakfast option but are one of the unhealthiest ways to cook eggs. They require added fat and are often cooked in butter or oil, which increases their calorie and fat content. Moreover, the high heat used in frying eggs can destroy some of their essential nutrients.

2. Omelets loaded with cheese and bacon:

Omelets can be a healthy option when loaded with vegetables and cooked with minimal oil. However, omelets loaded with cheese and bacon can quickly turn into an unhealthy option. Cheese and bacon are high in fat and sodium, which can increase the risk of heart disease and other health issues.

3. Microwaved eggs:

Microwaved eggs are a quick and easy option but can be unhealthy. When cooked in the microwave, the high heat can cause the eggs to explode, which can be dangerous. Moreover, microwaved eggs can lose some of their nutrients and become rubbery in texture. 

Tips for cooking healthier eggs:

If you want to enjoy the health benefits of eggs while minimizing their impact on your health, here are some tips for cooking healthier eggs:

  1. Use non-stick pans: Using non-stick pans can help you cook eggs without adding any additional fats or oils.
  1. Choose healthy oils: If you do need to use oil to cook your eggs, choose healthy oils like olive oil or coconut oil, which provide healthy fats that can benefit your health.
  1. Add vegetables: Adding vegetables like spinach, tomatoes, and peppers to your eggs can increase their nutritional value and make them a more filling and satisfying meal.
  2. Use low-fat or fat-free ingredients: If you are making egg casseroles or other dishes that require additional ingredients, try using low-fat or fat-free options to reduce their calorie and fat content.
  1. Experiment with different cooking methods: Boiling, poaching, and steaming are all healthy ways to cook eggs, so try experimenting with different methods to find the one that you enjoy the most.

Eggs are a highly nutritious food that can be cooked in a variety of ways. However, the method of cooking can greatly impact their nutritional value and overall health benefits. Therefore, it’s important to choose the right cooking method for eggs to ensure we’re getting the most nutritional benefits while minimizing any negative impacts on our health. By making conscious choices about how we cook our eggs, we can enjoy this versatile and nutritious food as part of a healthy and balanced diet.

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Why bread with jam shouldn’t be a go-to breakfast for kids

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bread jam

Bread jam is a popular breakfast choice for kids all over the world. However, this combination is not as healthy as it may seem. While it is quick and easy to prepare, it lacks essential nutrients and can be detrimental to a child’s health in the long run. In this article, we will explore the reasons why bread jam is bad for kids’ breakfast and offer alternative healthy options for parents to consider.

High sugar content:

One of the main reasons why bread jam is bad for kids’ breakfast is due to its high sugar content. Most jams contain a significant amount of added sugars, which can lead to a spike in blood sugar levels. 

This spike can cause a quick burst of energy, followed by a crash, leaving the child feeling tired and irritable. In addition, high sugar consumption has been linked to an increased risk of developing health conditions such as diabetes, obesity, and heart disease.

Lack of nutritional value:

Another issue with bread jam is that it lacks nutritional value. Bread is typically made from refined flour, which is stripped of its natural nutrients during processing. This means that the bread provides little in terms of vitamins and minerals. 

Jam, on the other hand, is primarily made of sugar and fruit, providing minimal nutritional value. A breakfast lacking in essential nutrients can leave children feeling tired and hungry, affecting their ability to concentrate and learn at school.

Risk of childhood obesity:

A diet high in sugar can also increase a child’s risk of becoming overweight or obese. Childhood obesity has become a growing concern worldwide, with many health experts attributing it to poor dietary habits. A diet high in sugar can lead to an increase in body fat, which can lead to a range of health problems, including diabetes, heart disease, and joint problems. In addition, overweight children are more likely to become overweight adults, putting them at risk for long-term health complications.

Negative impact on cognitive function:

Eating a breakfast high in sugar can negatively impact a child’s cognitive function. Studies have shown that a diet high in sugar can impair learning and memory, affecting a child’s ability to concentrate and perform well academically. 

In addition, high sugar intake has been linked to a range of behavioral problems, including hyperactivity and attention deficit disorder. Children who regularly consume high amounts of sugar may struggle with mood swings, anxiety, and irritability.

Alternate options:

So, what are some better options for a healthy and nutritious breakfast for children? One option is to choose whole-grain bread or toast and pair it with a protein-rich topping, such as peanut butter, eggs, or Greek yogurt. Whole-grain bread is made with the entire grain, including the bran, germ, and endosperm, which provides more fiber and nutrients than refined bread.

 Pairing whole-grain bread with a protein-rich topping can help to balance blood sugar levels, increase feelings of fullness, and provide important nutrients for growing children.

Another option is to choose a breakfast that includes a variety of nutrient-dense foods, such as fruits, vegetables, whole grains, and lean proteins. This could include oatmeal with fresh berries and nuts, a vegetable omelet with whole-grain toast, or a smoothie made with Greek yogurt, spinach, and frozen fruit.

By choosing a breakfast that includes a variety of nutrient-dense foods, children can get the vitamins, minerals, and other nutrients they need to support their growth and development

Bread jam may be a quick and easy breakfast option for busy parents, but it is not a healthy choice for kids. By providing children with a healthy breakfast, parents can help ensure that they start their day off on the right foot, setting them up for a successful day at school and a healthy future.

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Ossus Biorenewables raises $2.4 million from Nikhil Kamath’s Gruhas and Rainmatter Climate for green energy expansion

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Ossus Renewables

Green energy start-up Ossus Biorenewables has recently raised $2.4 million in a pre-Series A funding round from Gruhas and Rainmatter Climate, according to an announcement made on Wednesday. Ossus Biorenewables is dedicated to developing sustainable and eco-friendly energy solutions.

Ossus Biorenewables has secured $2.4 million in the pre-Series A funding round, which will be utilized to accelerate the deployment of OB HydraCel across multiple sectors, such as refining, foods, brewing, chemicals, and pharmaceuticals. The company aims to produce 3-5 tons of green hydrogen per day before the end of this year.

Speaking on receiving the investment, Suruchi Rao, Co-founder & CEO Ossus Biorenewables, said, “We are proud of the trust placed in us by our investors to revolutionize the green hydrogen space. We are currently the only company in India, producing and supplying hydrogen at less than a dollar per kilogram using wastewater. With the fresh infusion of funds, we will be poised to exponentially scale up the manufacturing of the HydraCel bioreactors, build enhanced bio-capability with state-of-the-art instrumentation, and most importantly, expand across South Asia, Europe, and the US.”

Nikhil Kamath, Co-Founder Zerodha, Gruhas, and True Beacon commented, “As the world moves towards more sustainable and environmentally friendly energy sources, Ossus Biorenewables is at the forefront of providing clean, green energy solutions. We are optimistic about India’s green energy future and look forward to supporting Suruchi and the entire team at Ossus.”

Abhijeet Pai, Co-Founder of Gruhas, adds, “Our investment aligns with Gruhas’s commitment to supporting companies that have a positive impact on the environment while also promoting young entrepreneurs. We believe that their green hydrogen solutions from effluent is a game changer innovation that can disrupt and help transition to a more sustainable future. We are excited to be a part of that journey with Ossus.”

Rainmatter Climate, also commented, “Emissions from fossil fuel are the biggest source of greenhouse gases. If we stand a realistic chance of transitioning to a greener tomorrow, we need multiple green energy sources, and hydrogen is a key piece of the puzzle. We are excited to partner with Ossus in this journey of mainstreaming hydrogen power in India.”

With India aiming to become a significant global green hydrogen hub, its G20 presidency, and a budget allocation of INR 19,700 crores for the National Green Hydrogen Mission, there is a perfect opportunity for the country to transition towards a low carbon intensity economy by replacing fossil fuels with green hydrogen.

Ossus Biorenewables’ innovative efforts are in line with India’s objective to produce 5MMT of green hydrogen annually, without the need to import electrolysers, by 2025. Currently, the company is providing its signature product to one of India’s largest steel manufacturers in Jharkhand.

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Reliance’s FMCG arm to launch ice cream brand “Independence” in Gujarat market soon

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icecream
Representative Image

Reliance Consumer Products, a fast-moving consumer goods (FMCG) company backed by Reliance Retail Ventures, is reportedly exploring the possibility of entering the burgeoning ice cream market with its brand “Independence,” which was launched in Gujarat last year.

According to sources familiar with the matter, Reliance Consumer Products, a FMCG company backed by Reliance Retail Ventures, is reportedly in talks with a Gujarat-based ice cream manufacturer to outsource production of a new ice cream brand named “Independence,” which was launched in Gujarat last year. If the talks materialize, Reliance’s entry into the organized ice-cream market is expected to intensify competition, as per industry experts.

An email query sent to RIL did not receive a response.

According to sources, Reliance Consumer Products is in the final stages of negotiations with a Gujarat-based ice cream manufacturer to launch its new “Independence” brand this summer. The company aims to offer locally developed FMCG products and will sell its ice cream through its dedicated grocery retail outlets.

The Independence brand offers a range of products, including edible oils, pulses, grains, and packaged foods.

An expert said, “It is expected that the entry of Reliance will bring significant changes to the ice-cream market and competition will intensify. It will be interesting to see the range of products and the markets it targets.

The organized players in the Indian ice-cream market account for approximately 50% of the market, which has a size of over INR 20,000 crore. Experts predict that the Indian ice-cream market will experience double-digit growth in the next five years, as disposable income rises and electrification improves.

With rural demand for ice cream increasing significantly, industry experts believe other major companies may also enter the market. Manufacturers such as Havmor Ice Creams, Vadilal Industries Ltd, and Amul are expanding their production capacities to meet the growing demand for ice cream in India.

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Amul’s ex-MD RS Sodhi appointed as advisor to Reliance Retail’s grocery division

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RS Sodhi

Reliance Retail has reportedly brought on board RS Sodhi, the former Managing Director of Amul, to provide advisory services. Mr. Sodhi’s role will involve building Reliance’s fresh fruit and vegetable vertical and integrating it with the company’s grocery business, as per executives with knowledge of the matter.

“This is an advisory role, aimed at farmer’s integration in the fruit and vegetables vertical. It will be directly linked to the grocery business,” said one of the executives.

Attempts to reach Sodhi for comment were unsuccessful, and an email sent to Reliance did not receive a response.

RS Sodhi has been associated with the dairy cooperative for more than four decades and previously served as the head of the Gujarat Cooperative Milk Marketing Federation (GCMMF), which is responsible for selling Amul, India’s largest dairy brand.

According to executives familiar with the matter, Sodhi’s appointment at Reliance Retail Ventures (RRVL), the grocery division of Reliance Industries, is considered critical to advancing the company’s ambitious plans in the grocery sector.

Reliance is establishing a distribution network through an omni-channel strategy.

Reliance Consumer currently possesses a range of products, such as Lotus chocolates, Maliban biscuits, and its own Independence and Good Life brands, as well as Campa cola and Sosyo Hajoori soft drinks that it has acquired.

Reliance Retail Ventures announced a consolidated turnover of INR 1,99,704 crore and a net profit of INR 7,055 crore for the fiscal year that ended on March 31, 2022.

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High-end alcohol brands see surge in sales with emergence of large-scale premium liquor stores

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A recent report from the International Spirits and Wines Association of India, as well as industry executives in the alcoholic beverage sector, indicates that the growth of upscale, wide-ranging liquor stores is leading to a significant increase in sales of premium alcohol brands, including whiskey, wine, and beer, of up to 30% in markets where these stores are established.

Nita Kapoor, Chief Executive Officer of International Spirits and Wines Association of India (ISWAI), said, “Transformation in the alcobev retail environment, with larger browsable retail formats with a range of imported and domestic brands and category innovations, is opening up a world of opportunity.”

As per the report, the sales growth from these stores was witnessed during the previous calendar year and this trend has continued to persist in 2023.

The report said that premium stores are attracting more female shoppers who feel safer shopping there compared to regular stores. In addition, shoppers are finding these retail formats to offer a more relaxed browsing experience. The report also highlights that states are generating better revenues from the premium outlets. This trend has been observed in the last calendar year and has continued into 2023.

“There is an imminent generational shift in the way alcobev drinks are being bought and consumed,” said Rahul Singh, Chief Executive and Founder of Beer Cafe, which operates about 35 outlets. “Mass products are pivoting into craft and consumers drinking better has led to premiumisation of the category. We have witnessed this across spirits, wines and beers,” Singh said.

According to industry executives, premium gourmet-style stores are providing a more enriching and varied shopping experience for customers, particularly during weekdays and non-peak hours when the atmosphere is more relaxed. This, in turn, is driving greater opportunities for brand activation and leading to increased experimentation, impulse purchases, and trials by shoppers.

“Earlier, customers used to fulfil their premium liquor requirements either from duty-free shops or from the black market, which had limited availability of brands. This has now been taken care of by high-end liquor stores.” said Prem Dewan, Managing Director of DeVans Modern Breweries, which makes beer and single-malt whisky.

“The high-end liquor stores are equivalent to five-star outlets with their ambience, ample space for the consumers to pick brands of their choice, coupled with competitive rates,” Dewan said.

Vineet Sharma, Vice-President, marketing, AB InBev India, said premium liquor stores helped drive sales of their high-end brands across urban centres. “By offering a premium purchasing experience, these outlets attract more footfalls than traditional ones, especially women consumers.” He added that the retail experience across smaller towns remains a challenge.

A related report by ISWAI, in conjunction with the global research agency IPSOS, suggests that larger sizes of whisky are more popular in premium stores, whereas smaller sizes are driving more beer consumption. The report also highlights that 18% of whiskey brands and 34% of beer brands are experiencing higher sales in premium stores compared to regular outlets.

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