Juice Disruptor Alienkind Secures $1.2M in Seed Funding to Expand Across India
Alienkind, a next-gen juice bar brand, has raised $1.2 million in seed funding, attracting investments from high-profile industry leaders such as Prakash Sikaria (Founder, Super.money), Ravi Iyer (SVP, Flipkart), and Arpan Sheth (Head of Global Innovation, Bain & Company, Washington DC). The funding marks a significant milestone for the company as it sets its sights on reshaping India’s juice market.
Changing the Juice Game in India
Founded with the vision of making fresh fruit juices both aspirational and accessible, Alienkind is challenging the status quo in the Indian beverage space. Unlike conventional juice brands, which often rely on preservatives and artificial additives, Alienkind is committed to serving 100% fresh fruit juices that prioritize transparency, quality, and affordability.
“We want to make fresh fruit juice a lifestyle choice—something people reach for without a second thought, knowing they’re getting the best in purity and taste,” said Vikram Kakkireni, Co-Founder of Alienkind. “Our goal is simple: to become the trusted go-to for juice lovers across India, offering an experience that is as premium as it is affordable.”
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Scaling Up & Expansion Plans
The freshly secured funds will be used to fuel Alienkind’s expansion across major metropolitan cities in India, as part of the brand’s aggressive first phase of growth. The startup has already made waves in the Indian Quick Service Restaurant (QSR) industry with its bold positioning, competitive pricing, and commitment to a healthier, more transparent juice culture.
“We’re not just building another juice brand—we’re redefining the QSR model in India,” said Abhishek Kumar, Co-Founder of Alienkind. “A decade from now, we want to look back and see that we’ve set new industry benchmarks, creating a blueprint for what modern, fresh, and accessible food and beverage brands should be.”
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With consumer demand for fresh, chemical-free beverages on the rise, Alienkind is stepping in at the right time to capitalize on the shift. Backed by industry veterans and a rapidly growing customer base, the brand is well on its way to becoming a household name in the Indian beverage space.
