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MOFSL predicts 30% growth potential for Zomato: Here’s why the brokerage is optimistic about the stock

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According to a report by Motilal Oswal Financial Services, the food delivery market in India is expected to grow at a compound annual rate of 19% between FY23-25, while other markets are experiencing a slowdown. This growth is expected to be driven by an increase in the number of transacting users and order frequency, resulting in a higher proportion of online food ordering.

The report suggests that online food ordering in India is set to reach a 24% share by FY25E, up from 13% in FY21. The report also includes an analysis of Zomato, with a target price of INR 70.

On April 17, the shares of the restaurant aggregator and food delivery company were trading at INR 53.42 apiece on the BSE, indicating a 0.76% decline.

According to the brokerage firm, the adoption of online delivery in India has been fueled by increasing internet penetration, urbanization, and consumption. With a projected internet user base of 1 billion by 2025, as estimated by Redseer, and only 9% of the population currently using the internet (in comparison to 36% in China and 50% in the US), there is a vast untapped market with plenty of room for growth. This suggests a long-term potential for growth in the sector.

As per MOFSL, the food delivery market in India has now become a stable duopoly with Zomato holding a 55% market share and Swiggy holding 45%, following Amazon’s exit. The high barrier to entry, requiring significant capital to displace the established players, creates a considerable competitive advantage or “moat” for the incumbents.

“We expect Zomato to gain from the relatively early stage of the food delivery ecosystem in India, as increased formalisation along with a growing share of platform-led delivery (currently at 7% of overall food consumption) should help boost its Food delivery gross order value (GOV) to INR 38,400 crore in FY25 from INR 21,300 crore in FY22.”

Financials & Growth:

According to research analysts Mukul Garg, Raj Prakash Bhanushali, and Pritesh Thakkar at MOFSL, Zomato is expected to achieve a robust 29% revenue compound annual growth rate (CAGR) between FY23 and FY25. This growth is anticipated to be driven by increased penetration, a higher proportion of users making transactions, and an increase in the frequency of orders.

Additionally, the analysts predict that Zomato will reach breakeven by FY25, building on the food business segment’s EBITDA level breakeven achieved in 1QFY23. MOFSL also expects Zomato’s gross margin to improve significantly from 5.3% in FY22 to 33.5% in FY25.

Additionally, the brokerage noted that Zomato Gold is anticipated to contribute to the company’s growth. The early indications of Gold adoption are positive, with 900,000 users signing up in the first month alone. The brokerage believes that this trend will help Zomato to improve its growth trajectory, as the frequency of orders is expected to increase after declining in recent quarters.

However, MOFSL also expressed concern about the limited differentiation between Zomato and Swiggy’s offerings, with both companies providing food delivery, dine-in, and quick commerce services. A fragmented market without a clear leader could negatively impact margins due to the absence of efficiency gains from order bunching. MOFSL anticipates a contribution margin of 5.6% of gross order value (GOV) for Zomato in FY25E, compared to its medium-term target of 8%.

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Biggies Burger expands its reach to Bengaluru with the launch of its newest store

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Biggies Burger

Biggies Burger, the popular Indian burger chain, is excited to unveil its latest addition in Sarjapur, Bengaluru. As the 14th store in Bengaluru, Biggies Burger continues to make its mark in the city with a hyperlocal expansion strategy, bringing its delicious offerings even closer to the people.

Biggies Burger, a well-known brand among Indian consumers, has initiated an aggressive expansion plan this year, with the goal of reaching 350 stores nationwide by 2024. With over 130 stores already in operation throughout the country, Biggies Burger is well on its way to achieving this ambitious target.

Biraja Rout, the Founder of Biggies Burger, is confident that the brand will achieve a revenue of INR 100 crore by the end of the financial year 2023. Biggies Burger has gained popularity as a successful Indian QR brand for franchising. As part of its franchising program, the brand has launched the ‘Biggies Entrepreneur Programme,’ which empowers aspiring foodpreneurs to build a profitable QSR business as franchisees, ensuring long-term sustainability.

Located in Natura Walk, Sarjapur, the newly opened Biggies Burger store showcases the brand’s signature menu, featuring a range of mouth-watering burgers, delectable sides, and refreshing beverages.

“We are excited to open a new store in Bengaluru. We have been building a loyal customer base across the country and we are confident that we will reach our 350-store mark by 2024, said Biraja Prasad Rout.

He added “Our menu is diligently planned to suit the tastes of the local people, and we are confident that the new store will be a hit among the local community.”

Biggies Burger’s latest store opening in Sarjapur is a testament to its commitment to providing customers throughout India with authentic grilled burgers.

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Amazon Fresh widens its reach, now delivering in 50+ cities in India

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amazon fresh

According to Srikant Sree Ram, Director of Amazon Fresh, the online grocery arm of Amazon has expanded its reach in India to over 50 cities, compared to around 22 cities in April of last year.

Srikant Sree Ram added that more than 50% of the online grocery platform’s customers are from Tier 2 and 3 cities, making them a crucial customer base for Amazon Fresh as it expands its presence to over 50 cities in India.

“In the last year, we have more than doubled the number of cities that we are available in. We are now available in 50 plus cities including many Tier 2, 3 cities like Chandigarh, Kochi, Trivandrum and many more.”

According to him, Amazon Fresh’s priority is to expand further into Bharat while also making sure that it provides a complete range of products to its customers.

Despite the emergence of several players offering 30-minute quick grocery delivery models, Amazon Fresh has been emphasizing its slotted grocery delivery service to its customers.

According to Sree Ram, the key factors that most online grocery shoppers in India look for are quality and value for money. He cited a recent survey by LocalCircles, which revealed that 50% of the respondents prefer to pre-plan their online grocery purchases and opt for a delivery slot that is convenient for them.

“Our focus has remained squarely on ensuring we provide high-quality products, especially in fresh fruits and vegetables and ensure that we offer our customer the best value. Whether it comes through pricing or through offers. Grocery for us has been one of our fastest growing categories nationally,” he added. 

Last year, in 2021, Amazon merged its grocery stores – ‘Fresh’ and ‘Pantry’ – into a single store called Amazon Fresh. Additionally, Amazon.in provides free delivery on all orders above INR 249 for its Prime members.

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IFAT urges Blinkit to reconsider pay cut for delivery workers following protests

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blinkit
Around 1,000 Blinkit delivery executives in the National Capital Region have recently joined competing quick-commerce firms like Swiggy Instamart, Zepto, and BB Now. (Representative Image)

IFAT (Indian Federation of App-Based Transport Workers) has urged Blinkit, the quick-commerce unicorn owned by Zomato, to reconsider its stance on recent reductions in pay for delivery drivers.

The industry body’s national General Secretary, Shaik Salauddin, said, “The sudden reduction in their wages not only undermines the workers’ hard work and dedication but also puts their livelihoods at risk.”

Salauddin stated that approximately 600 delivery personnel met with company officials on April 14 to address the pay reduction issue, but the company persisted with its decision to continue with the cut.

As a reminder, Blinkit reduced the remuneration of its delivery staff from INR 50 per order to INR 14 last week, prompting protests and indignation across Delhi/NCR. According to IFAT, over half of the 200 dark stores that Blinkit operates in Delhi, Gurugram, Faridabad, Ghaziabad, Noida, and Greater Noida have closed since April 13.

Last week, in response to a SnackFax query on the pay cuts, a Blinkit spokesperson had said, “We have introduced a new payout structure for our partners that compensates them based on their effort to deliver an order. This is an opt-in exercise, and our teams are on the ground to answer any questions from the partners.”

IFAT stated that Blinkit previously paid INR 50 per order to its first group of delivery staff, while the more recent employees earned INR 25 per order. The organization further revealed that the quick-commerce firm offered incentives and fuel expenses, which could amount to INR 1,400 per week in certain situations, in addition to the delivery payments.

“The protesting workers are also angry as these incentives have been gradually tapered out,” said Salauddin, adding, “We strongly condemn this unilateral decision by Blinkit and call on the company to reconsider its stance.”

The involvement of Yashpal Batra, a BJP representative from Haryana, in discussions with a local industry association in Gurugram that represents striking Blinkit staff last week has added a political aspect to the ongoing developments.

Numerous industry specialists, such as Ashneer Grover, the former CFO of Blinkit (formerly known as Grofers) and cofounder of BharatPe, have been expressing their views on the overall feasibility of the quick-commerce business model.

In 2017, Grover departed from Blinkit, then known as Grofers, and recently took to Twitter to voice his concerns about the sustainability of the quick-commerce model.

“BlinkIt/Zepto – [the] problem is not INR 15 for delivery against INR 50. [The] problem is 10 Min delivery has no economics – low ticket size and low margin can never be solved through forced low delivery cost. BlinkIt journey: 90 Min (bull run) —> Next day (bear run) —> 10 Min (bull run) —> ??,” wrote the ex-CFO on Twitter on April 16.

Zomato’s Q3 FY23 financial report indicates that Blinkit’s order volume rose by 21% QoQ to 3.16 Cr, although the average order value (AOV) decreased by 2.6% to INR 553.

Zomato founder Albinder Dhindsa remarked that although the AOV is significant, the company could still establish a profitable business even with an AOV that is 20% lower than the current level.

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Coca-Cola ventures into startup scene with purchase of minority stake in Thrive, competitor to Swiggy and Zomato

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Coca-Cola

Coca-Cola, the beverage giant, is reportedly poised to make its first investment in an Indian startup. The company is said to be purchasing a minority stake in Thrive, a food ordering platform that competes directly with Swiggy and Zomato. Thrive is a search and delivery platform that has formed partnerships with over 5,500 restaurants.

As per a Coca-Cola executive, the strategic investment in Thrive will provide a competitive advantage to Coca-Cola and incentivize customers to exclusively order Coca-Cola beverages alongside their food orders. Additionally, the investment will aid customers in personalizing their orders, purchasing bundled deals, meal combinations, and loyalty codes.

Coca-Cola’s investment in Thrive will facilitate greater consumer engagement as Thrive has a significant number of mid-sized restaurant partners.

Coca-Cola offers a range of beverages that includes aerated drinks like Coke and Thums Up, as well as juices like Minute Maid, water under the brand Kinley, and coffee under the brand Georgia.

In 2020, three entrepreneurs, Dhruv Dewan, Karan Chechani, and Krishi Fagwani, founded Thrive to enable customers to order food from a selection of restaurant partners. Additionally, the platform provides restaurants the option to construct their own sub-portals. Previously known as Hashtag Loyalty and focused on offline food retail businesses, Thrive Now was launched amidst the pandemic in 2020.

Among its list of investors are Jubilant Foodworks, which holds the master franchise for Domino’s Pizza in India, and the payment company Razorpay.

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Spice Up Your Snack Game with This Lip-Smacking Tandoori Momos Recipe 

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Tandoori Momos

Who doesn’t love momos? Especially when they are smeared in spices and cooked to perfection in a tandoor. Tandoor momos are savory delights and are a street food favorite, and for all good reasons. 

The juicy, succulent filling with just the right amount of spice is perfectly complemented by the charred and smoky tandoori flavor. With each bite, you’ll experience a burst of bold and aromatic flavors that will leave you wanting more. The crispy, hot exterior and the tender, flavorful filling are a match made in heaven, making Tandoori Momos the ultimate street food snack.

These lip-smacking tandoor momos will definitely spice up your snack game and if you are really craving for it then you should definitely hit the streets! 

Or wait? Why even? When we have this ultimate tandoori momo recipe, right here for you with this one simple product that will literally enhance your tandoori momo game and will satisfy your craving and raise the bar of standards for you. 

So, if you are someone who often craves for tandoori foods and momo in general you should definitely check out: 

Brew Lab Tandoori Mix

Brew Lab Tandoori Mix is a special blend of spices that is perfect for creating delicious and authentic Tandoori dishes. This mix is a combination of flavorful spices like cumin, coriander, paprika, turmeric, and more. It is an all-purpose spice blend that can be used to marinate meats, veggies, or tofu for Tandoori-style dishes like chicken tikka, paneer tikka, or even Tandoori Momos.

Brew Lab Tandoori Mix is made with high-quality ingredients and is free from any artificial colors, flavors, or preservatives. This spice mix is perfect for those who love the taste of Tandoori dishes but want to avoid the hassle of making a marinade from scratch. With this mix, you can quickly and easily create delicious and flavorful Tandoori dishes in the comfort of your own home.

With the price as low as INR148 for 100g,  it is more like an investment for you for every tandoori momo craving that you have.

Here’s a recipe to go with it: 

Ingredients:

  • 1 cup of boneless chicken or paneer or tofu (diced)
  • 1/2 cup of yogurt
  • 2 tablespoons of Brew Lab Tandoori Mix
  • 1 tablespoon of ginger-garlic paste
  • 1 tablespoon of lemon juice
  • Salt (as per taste)
  • 1 tablespoon of oil
  • 1/2 cup of all-purpose flour
  • 1/4 cup of water
  • Chaat masala (to sprinkle on top)

Instructions:

  1. In a mixing bowl, add yogurt, Brew Lab Tandoori Mix, ginger-garlic paste, lemon juice, and salt. Mix well.
  2. Add diced chicken, paneer or tofu to the mixture and marinate for at least 30 minutes.
  3. In the meantime, mix all-purpose flour, salt, and water in another bowl to form a smooth dough.
  4. Roll the dough into small circles and place a spoonful of marinated filling in the center.
  5. Bring the edges of the circle together and pinch to seal, creating a dumpling-like shape.
  6. Repeat this process until all the dough and filling is used up.
  7. Heat a pan with oil and place the momos in it.
  8. Cook until the momos turn golden brown and are fully cooked.
  9. Sprinkle chaat masala on top and serve with mint chutney or any dip of your choice.

So, what are you waiting for? Spice up your snack game with Brew lab tandoori mix today! 

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Savor the heat: Indulge in the bold flavors of Spicy Mutton Masala by using Himachilli Red Chilli Chukh

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spicy mutton masala

Mutton Masala is a delicious and spicy dish that is popular in many parts of the world, particularly in India and the Middle East. This dish is made with tender chunks of mutton that are cooked in a flavorful blend of spices, herbs, and aromatics. The dish is typically served with rice or bread and is a favorite among meat lovers.

If you enjoy spicy food and are looking for a new recipe to try, then Mutton Masala is definitely worth a try. The dish is relatively easy to make and can be customized to suit your personal taste preferences. In this recipe, we’ll use Himachilli Red Chilli Chukh. This fiery chutney is made with the hottest red chillies, and its authentic Himalayan recipe will give your mutton masala a bold and spicy flavor.

So, let’s get started and learn how to make Spicy Mutton Masala!

Ingredients:

  • 1 lb mutton
  • 2 onions, chopped
  • 2 tomatoes, chopped
  • 2 tbsp ginger garlic paste
  • 2 tbsp Himachilli Red Chilli Chukh
  • 1 tsp turmeric powder
  • 1 tsp red chili powder
  • 1 tsp garam masala powder
  • Salt to taste
  • Oil for cooking
  • Coriander leaves for garnish

Instructions:

  • Heat oil in a pressure cooker and add chopped onions. Fry until they turn golden brown.
  • Add ginger garlic paste and fry for 1-2 minutes.
  • Add chopped tomatoes and fry until they become soft and mushy.
  • Add mutton and fry for 3-4 minutes.
  • Add turmeric powder, red chili powder, garam masala powder, and salt to taste. Mix well.
  • Add 2 cups of water and pressure cook for 5-6 whistles or until the mutton is tender.
  • Once the pressure has released, open the cooker and add 2 tbsp of Himachilli Red Chilli Chukh. Mix well.
  • Garnish with coriander leaves and serve hot with rice or roti.

The Himachilli Red Chilli Chukh adds a bold and spicy flavor to this mutton masala recipe. Its fiery taste is balanced with the other spices, making it a perfect ingredient for those who love their food spicy.

So, if you want to indulge in the bold flavors of spicy mutton masala, try using Himachilli Red Chilli Chukh in your recipe. This chutney will add the perfect amount of heat and flavor to your dish, making it a favorite among spice lovers.

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Feeling low on energy? Try this vegan coconut energy bars to enhance your productivity in office

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Peepal Vegan Coconut Energy Bar

If you’re in need of a quick and healthy snack to boost your energy levels during a long workday, the Vegan Coconut Energy Bars from Peepal Farms might be just what you need. These energy bars are made with all-natural, vegan-friendly ingredients and are free from artificial flavors, preservatives, and chemicals. They can provide a convenient source of energy to keep you going through the day without resorting to unhealthy snacks.

Peepal Farms is a social enterprise based in Haryana, India, that produces organic and sustainable food products.

Here is why you should consume Peepal Vegan Coconut Energy Bar:

  • Ingredients: The Peepal Vegan Coconut Energy Bar is made with all-natural ingredients, including dates, almonds, cashews, coconut, and cardamom. The bars are vegan-friendly and gluten-free, making them suitable for a wide range of dietary requirements. The use of dates as a sweetener instead of refined sugar makes these bars a healthier alternative to traditional energy bars.
  • Taste and Texture: The Peepal Vegan Coconut Energy Bar has a soft and chewy texture, with a nutty flavor from the almonds and cashews. The coconut adds a subtle sweetness to the bar, while the cardamom provides a hint of spice. Overall, the taste and texture of the bar are enjoyable, making it a convenient and tasty snack option.
  • Effectiveness: The Peepal Vegan Coconut Energy Bar provides a quick energy boost, making it an ideal snack for those who need a pick-me-up during the day. The combination of dates and nuts provides a sustained source of energy, keeping you full and satisfied for longer. Additionally, the bar is packed with nutrients, including fiber, protein, and healthy fats, which can help improve overall health and wellbeing.
  • Packaging: The Peepal Vegan Coconut Energy Bars come in a pack of six, making them a convenient snack option to carry with you on the go. The packaging is simple and eco-friendly, with the bars individually wrapped in biodegradable paper. The bars can be stored at room temperature, making them easy to keep in your bag or desk drawer.

We highly recommend the Peepal Vegan Coconut Energy Bars for anyone looking for a quick and easy snack to boost their energy levels throughout the day. The bars are made with all-natural ingredients, are vegan-friendly and gluten-free, and provide a sustained source of energy. The taste and texture are enjoyable, and the eco-friendly packaging makes them a convenient snack option to carry with you on the go. Give them a try and see the difference for yourself!

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Discover the best vegan Indian dishes in New York’s top restaurant

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Divya’s Kitchen

New York City is known for its diverse cuisine scene and finding a restaurant that serves both delicious and healthy food can be a challenge. However, Divya’s Kitchen, a top-rated restaurant in the East Village, offers the perfect solution with its unique and innovative approach to vegan Indian cuisine.

Founded by Divya Alter, a certified nutrition counselor and author of the cookbook “What to Eat for How You Feel,” Divya’s Kitchen focuses on nourishing the body and mind through plant-based ingredients and Ayurvedic principles. Ayurveda is an ancient Indian system of medicine that emphasizes balance and harmony in the body through a personalized approach to diet and lifestyle.

At Divya’s Kitchen, each dish is carefully crafted to promote health and wellness without compromising on flavor. The restaurant offers a range of vegan and gluten-free options, as well as dishes that cater to specific doshas, or Ayurvedic body types.

The atmosphere at Divya’s Kitchen is warm and inviting, with natural wood accents and a calming color palette. The restaurant also features an open kitchen, allowing guests to watch as their meals are prepared with care and attention to detail.

In this article, we’ll take a closer look at the unique and delicious vegan Indian cuisine offered at Divya’s Kitchen, as well as the Ayurvedic principles that inform the menu. We’ll also explore the restaurant’s commitment to sustainability and ethical sourcing, as well as its dedication to supporting the local community.

The Menu at Divya’s Kitchen:

The menu at Divya’s Kitchen is designed to be both delicious and nourishing, with a focus on using seasonal and locally sourced ingredients. The restaurant offers a range of vegan and gluten-free options, as well as dishes that cater to specific doshas, or Ayurvedic body types.

One of the most popular dishes at Divya’s Kitchen is the dosa, a South Indian crepe made with fermented rice and lentil batter. The dosa is filled with a variety of fillings, including spiced potatoes, chickpeas, and chutneys. Other popular dishes include the kitchari bowl, a comforting blend of rice, lentils, and vegetables, and the beetroot burger, a hearty vegan burger made with beets and chickpeas.

Divya’s Kitchen also offers a range of teas and tonics designed to promote health and wellness. These include the Ayurvedic Digestive Tea, which is made with ginger, cumin, and coriander to aid digestion, and the Immunity Booster Tonic, which is made with turmeric, ginger, and black pepper to support the immune system.

The Ayurvedic Principles Behind the Menu:

At Divya’s Kitchen, each dish is crafted with Ayurvedic principles in mind. Ayurveda is an ancient Indian system of medicine that emphasizes balance and harmony in the body through a personalized approach to diet and lifestyle.

According to Ayurveda, each person has a unique constitution or dosha, which is determined by their physical and mental characteristics. The three doshas are Vata, Pitta, and Kapha, and each dosha is associated with specific qualities and imbalances.

At Divya’s Kitchen, the menu is designed to cater to each dosha, with specific dishes and ingredients recommended for each body type. For example, those with a Vata constitution may benefit from warm, nourishing foods like kitchari and soups, while those with a Pitta constitution may benefit from cooling, detoxifying foods like leafy greens and bitter vegetables.

By catering to specific doshas, Divya’s Kitchen aims to promote balance and harmony in the body, supporting overall health and wellness.

Sustainability and Ethical Sourcing:

Divya’s Kitchen is committed to sustainability and ethical sourcing, using seasonal and locally sourced ingredients whenever possible.

This commitment to sustainability is reflected in the restaurant’s menu, which changes seasonally to reflect the availability of local produce. By sourcing ingredients locally, Divya’s Kitchen is able to reduce its carbon footprint and support local farmers and producers.

In addition to sourcing locally, Divya’s Kitchen also uses organic and non-GMO ingredients whenever possible. By choosing these ingredients, the restaurant is able to support sustainable agriculture and reduce the use of harmful pesticides and genetically modified organisms.

Divya’s Kitchen also prioritizes ethical sourcing when it comes to animal products. While the restaurant is entirely vegan, it does offer some dishes that include dairy or honey. In these cases, the restaurant sources these ingredients from local, small-scale producers who prioritize animal welfare and sustainability.

Community Support:

Divya’s Kitchen is dedicated to supporting the local community, both through its sourcing practices and through its charitable initiatives. The restaurant partners with local organizations to support food justice and access to healthy food for all.

One such initiative is the restaurant’s “Pay It Forward” program, which allows customers to purchase meals for those in need. The meals are then distributed to local organizations working to combat food insecurity and hunger in the community.

In addition to its charitable initiatives, Divya’s Kitchen also offers cooking classes and workshops to the community, sharing its knowledge of vegan and Ayurvedic cuisine with those who are interested in learning more.

Our Verdict:

Divya’s Kitchen offers a unique and innovative approach to vegan Indian cuisine, combining the principles of Ayurveda with delicious and nourishing plant-based ingredients. With a commitment to sustainability, ethical sourcing, and community support, this top-rated restaurant in New York City is truly a gem.

Whether you’re looking for a healthy and delicious meal, or simply want to learn more about Ayurvedic cuisine, Divya’s Kitchen is a must-visit destination. Here is the full address and timing:

Address: 25 1st Ave, New York, NY 10003 

Location: East Village 

Time: Open for lunch and dinner, closed on Tuesdays

So why not indulge in some delicious and healthy vegan Indian cuisine at this top-rated restaurant in the heart of the East Village? 

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Transform your skin in just days with Grapefruit- Here is how

Grapefruit

If you haven’t tried grapefruit yet, you’re missing out on a delicious and refreshing treat. With its vibrant pink or yellow flesh and tangy-sweet flavor, grapefruit is the perfect addition to any meal or snack. Just imagine biting into a juicy grapefruit segment, bursting with flavor and bursting with goodness for your skin. Whether you enjoy it on its own, in a salad, or as a topping for your morning yogurt or oatmeal, grapefruit is a versatile and healthy fruit that can satisfy your cravings and give you a natural glow from the inside out.

So, if you are looking for a natural and effective way to achieve clear, glowing skin? Look no further than the grapefruit! This delicious and refreshing citrus fruit is packed with vitamins and minerals that can help to promote healthy skin and reduce the appearance of blemishes. 

The Benefits of Grapefruit for Your Skin

Vitamin C and Collagen Production

Grapefruit is a citrus fruit which makes it naturally rich in vitamin C, a powerful antioxidant that can help to protect your skin from damage and promote collagen production. Collagen is essential for maintaining healthy, youthful-looking skin, as it helps to keep your skin firm and smooth. 

Lycopene

Grapefruit also contains lycopene, a pigment that can help to reduce inflammation and protect your skin from UV damage. Lycopene is a powerful antioxidant that can help to protect your skin from damage caused by free radicals, which can lead to premature aging, wrinkles, and skin cancer. The antioxidant properties of lycopene can help to neutralize free radicals and reduce the damage they cause.

High Acid Content

Grapefruit is also a natural exfoliant, thanks to its high acid content. This means that it can help to remove dead skin cells and promote cell turnover, which can lead to brighter, more even-toned skin. Furthermore, grapefruit is rich in water and electrolytes, which can help to hydrate your skin and improve its overall texture and appearance.

How to Use Grapefruit for Your Skin

Grapefruit is kind of sour-sweet in taste due to its citrus properties, and it is very understandable that it is not easy for everyone to consume or directly have it.

However, apart from consuming grapefruit, there still are many other ways to incorporate grapefruit into your skincare routine. 

So, whether you don’t like the taste or whether it depends on you personal preferences, here are a few ideas to get you started with incorporating grapefruit in your skincare routine:

  1. Facial Mask: Mash up half a grapefruit and apply it to your face. Leave it on for 15-20 minutes before rinsing it off with warm water. This can help to brighten your skin and reduce the appearance of blemishes.
  1. Toner: Mix 1 tablespoon of grapefruit juice with 1 cup of water and apply it to your face using a cotton ball. This can help to balance your skin’s pH and improve its overall texture.
  1. Body Scrub: Mix 1/2 cup of brown sugar, 1/4 cup of coconut oil, and the juice of one grapefruit. Use it to exfoliate your skin in the shower, paying special attention to dry or rough areas like elbows and knees.

Grapefruit is an effective tool for improving skin health, and it can be a great alternative to expensive skin care products that often contain harsh chemicals. Many people spend a lot of money on high-end skin care products that promise to deliver amazing results, only to find that they don’t live up to the hype. Not only is this a waste of money, but the chemicals in these products can actually be harmful to your skin in the long run. Grapefruit, on the other hand, is a natural and inexpensive alternative that can provide many of the same benefits without any harmful side effects. By incorporating grapefruit into your skincare routine, you can improve the health and appearance of your skin without breaking the bank.

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