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‘Organic Oasis’ in Lucknow takes organic dining to next level with cow as inaugural guest. Watch here!

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Organic Oasis
Organic Oasis (ANI photo)

A restaurant in Lucknow, Uttar Pradesh, recently made a unique move towards pure organic dining by inviting a “cow” as a special guest for its inauguration ceremony. The restaurant, aptly named “Organic Oasis,” welcomed the animal with traditional rituals and even served it some delectable food.

In a video shared by ANI, a brightly dressed cow can be seen strolling around the newly opened “Organic Oasis” restaurant in Lucknow. The footage also shows the cow being taken to the entrance of the kitchen.

The Hindu religion regards cows as sacred animals, imbued with special significance. This belief stems from Hindu mythology, which associates cows with various gods and goddesses. For many Hindus, the cow represents divinity and is linked with natural benefits.

The restaurant’s distinctive selling point is that all its food is made solely from produce sourced from organic farming. The owner explained that the idea for the establishment originated from a rising trend among people to prioritize their health and search for nourishing, chemical-free foods.

“Our agriculture and economy are dependent on cows, so we had our restaurant inaugurated by Gaumata,” owner of the restaurant, former Deputy Superintendent of Police said.

According to the owner, customers will be able to discern the difference in the taste of the food at their restaurant, as compared to other establishments that rely on chemical fertilizers and pesticides. The owner is confident in the superior quality of their organic produce.

The owner is convinced that once individuals have savored the flavors of Organic Oasis’ food, they will want more and request it frequently.

The Animal Welfare Board of India issued a notice earlier urging cow enthusiasts to celebrate February 14, globally known as Valentine’s Day, as “Cow Hug Day.” The government advisory board stated that embracing a cow can enhance emotional well-being and promote individual and collective happiness.

The welfare board emphasized that cows are the “backbone of Indian culture and rural economy” and represent “cattle wealth and biodiversity.”

“It is known as “Kamdhenu” and “Gaumata” because of its nourishing nature like mother, the giver of all providing riches to humanity,” it said.

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India’s sugar industry to meet local demand and export despite El Nino forecast, confirms official

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According to a senior government official, India is expected to produce enough sugar in the upcoming season to cater to the domestic demand as well as have surplus quantities available for export, despite apprehensions about the El Nino weather phenomenon.

The sugar industry in India has expressed worry about the impact of the El Nino phenomenon on the production of sugarcane and subsequent sugar output, as this weather pattern is often linked to insufficient rainfall in the country. Nonetheless, Subodh Kumar Singh, who serves as the Joint Secretary at the Department of Food and Consumer Affairs, has attempted to alleviate these concerns.

“IMD (India Meteorological Department) has forecast a normal monsoon. So, production of sugar will also be in a normal range,” Singh told ET. “Even if production is impacted, it will not be that huge that there will be ashortage of sugar,” he added.

India, ranked as the world’s second-largest sugar producer, after Brazil, has the potential to significantly contribute to the global sugar supply through its exports. However, due to the forecast that India will not export any additional sugar during the ongoing sugar season that concludes in September, international sugar prices have surged to an 11-year high.

“Whatever (monsoon) forecast we have, we will be in a position to export some quality of sugar next year,” said Singh.

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US truffle maker Sabatino secures private-equity investment to fuel growth

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Sabatino Tartufi, a producer of truffles, has secured an investment from Traub Capital Partners (TCP), a private-equity firm based in the United States.

The specifics of the financial transaction were not made public.

With the newly obtained funds, Sabatino Tartufi, which is a family-owned business, plans to enhance its facilities and infrastructure, in addition to strengthening its distribution channels and elevating brand recognition.

In this investment round led by Three Hills Capital Partners (THCP), a multinational investment firm with offices in the UK, Italy, and Luxembourg, both Sabatino Tartufi and TCP, based in New York, will also be participating.

Sabatino Tartufi, established in 1911, is a manufacturer, importer, and distributor of products that use truffles as a primary ingredient. The company has production facilities in Connecticut, USA and in the Umbria region of Italy, with a combined workforce of over 100 employees. In addition to five branch offices across the United States, Sabatino also has a presence in Canada, Japan, and Hong Kong.

Sabatinos CEO Federico Balestra said, “TCP is the ideal partner for Sabatino as they have a history of backing companies in the aspirational lifestyle categories. Our new partners will provide us with strategic capital and will ensure clients and consumers are supported to the highest degree.”

He added, “We are now in a position with this unique partnership to broaden the reach of the truffle experience more than was ever possible before.”

Sabatino Tartufi provides its products to both end consumers and manufacturers, primarily through its online store and various specialty stores located throughout the United States.

“We are proud to partner with Sabatino, a clear leader in the fine foods world,” said Mortimer Singer, Co-managing partner of Traub Capital Partners.

“Sabatino’s commitment to quality and innovation aligns with TCP’s philosophy and approach. We believe we are uniquely positioned to actively support Sabatino in achieving their strategic growth plans.”

In 2018, TCP acquired Signature Brands, a manufacturer of dessert decorating products, marking their first direct venture into the food industry.

Lance Contento, Managing Director at Three Hills Capital Partners, said, “Partnering with Sabatino is an exciting opportunity for us to build on the already strong growth momentum in the market for truffle-based products and support the Company’s future development, notably in Europe.”

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Portugal announces temporary exemption of VAT on essential food products

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In a bid to alleviate the burden on household finances following a 7.8% inflation surge in March, Portugal plans to exempt certain food products from VAT.

Portugal’s government has announced the elimination of the 6% VAT rate on 46 food categories, such as dairy, meat, and potatoes, according to a statement.

For a duration of six months, a zero VAT will be applicable to a group of “essential foods,” as stated by Prime Minister António Costa.

“The expectation is that, over the six months, inflation will evolve in a direction that will allow the withdrawal of the current measures. If not, we’ll have to sit down at the table again and see what we can do,” he added.

According to Costa, the Portuguese government collaborated with industry representatives to determine the products that would meet the criteria for the VAT reduction.

“The state has done its part, now there is other work that has to be done so that the reduction of the VAT rate has an effective impact on the lives of families,” he added.

Prime Minister António Costa said, “The Ministry of Health identified a healthy basket. After that, APED, the Portuguese Association of Distribution Companies, provided a list of the types of products most consumed by the Portuguese people. We identified 44 products. Through the debate in parliament, these categories were broadened.”

Costa stated that the government’s focus last year was primarily on managing the escalation of energy prices, and the resulting measures were deemed “highly effective.”

“Next, we witnessed a global slowdown of inflation, except for food products, a situation that has several causes,” he said.

Food items such as grains and potatoes, dairy products, legumes, vegetables, fats and oils, meat, and fish, among others, have been included in the list of products with 0% VAT. Specifically, the list encompasses bread, potatoes, pasta, rice, cow’s milk, pork, and chicken.

The Minister of Finance for Portugal, Fernando Medina, has indicated that a basket of goods worth €200 would see an average saving of €12 ($13.15).

Portugal’s Consumer Price Index recorded an inflation rate of 7.4% in March, a decrease from February’s 8.2% and March’s 8.4%.

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UK-based Butternut Box acquires PsiBufet, tapping into the growing pet food industry in Poland

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Butternut Box
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Polish dog-food brand, PsiBufet, has been acquired by UK-based supplier Butternut Box for an undisclosed amount.

Founded in 2016, Butternut Box has expanded its presence throughout Europe, and is currently available in the UK, Ireland, the Netherlands, and Belgium. The acquisition of Polish brand PsiBufet marks the company’s entry into the Polish market. Butternut Box specializes in producing fresh dog food with ingredients of “human quality”.

PsiBufet, established in 2012, also specializes in creating fresh, custom-made dog food.

In a statement, Butternut Box announced that the acquisition of PsiBufet will provide its customers with access to a broader range of products, advanced online customer experience, and better quality fresh food.

According to the company, the acquisition also enables the UK start-up to expand its operations into central and eastern Europe, using Poland as a regional hub for the group’s operations and facilitating further growth throughout Europe.

Kevin Glynn, a Co-founder of Butternut Box, said, “PsiBufet shares our commitment to providing dogs with fresh, wholesome, nutritious meals, and we are excited to bring their expertise and product offerings into our portfolio. This acquisition allows us to scale our operations in Europe and bring the Butternut Box experience to even more dog owners and their beloved dogs.”

Since its establishment, Butternut Box has raised more than £100m ($124.5m) in funding from investors including L Catterton, the private-equity firm established by LVMH, and White Star Capital. In March 2021, the company was certified as a B Corporation, partly due to the launch of its Rudie’s Kitchen fully integrated manufacturing facility.

Piotr Wawrysiuk, Founder and CEO of PsiBufet said, “Butternut Box has been supporting us for over three years. It is not only a capital investor but above all a strategic one, sharing their knowledge and experience. Our companies share a common organisational culture and, above all, a mission: to provide health and happiness to dogs and their humans all over the world. I am pleased that, thanks to the relationship, we will be able to offer customers in Poland the highest quality products.”

In February, Nestlé CFO François-Xavier Roger expressed his skepticism about the financial viability of producing human-grade pet food.

According to the owner of the Purina brand, there is a potential market opportunity for pet food that is of human-grade quality. However, Roger has expressed his skepticism regarding its profitability.

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Bikano launches snack packs for IPL 2023, promotes quality time with loved ones

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To boost sales and profits during the IPL cricket extravaganza, Bikano – a popular snack and packaged food manufacturer in India – has launched family or ‘jumbo’ packs of its Chips, Crunchy Munchy, and Chatax.

These snacks come packed with unique flavours and are made using new technology machinery to minimize human hand interference. The Chips, Chatax, and Crunchy Munchy offerings are enriched with the goodness of potato, rice flour, chickpea flour, and a variety of spices.

The Indian snack market is predicted to reach USD 23.69 billion by 2028, growing at a CAGR of 12% from 2023 to 2028. Bikano’s introduction of family or ‘jumbo’ packs of Chips, Crunchy Munchy, and Chatax is significantly contributing to this growth. With IPL providing a vast audience pool, it offers new avenues of engagement and growth for FMCG brands.

Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt Ltd, said, “Every Indian family values togetherness. And over the years, watching the IPL on TV has been a popular medium for reinforcing this togetherness. We have acknowledged the power, which is why we have strategically chosen to introduce our crispy savouries of Chips, Chatax, and Crunchy Munchy in 100-gram packs. These snacks are not only popular among kids but are consumed by adults as well, making them a favourite snack for the whole family. Moreover, post-Covid-19, consumer preferences have evolved. They prefer snacks that offer better quality, taste, and hygiene. This also has led to a shift in the Indian snacks industry from unpacking and open selling snacks to packing and selling snacks.”

FMCG products such as chips and munchies thrive on impulse buying and family packs serve as a key driver for such categories. The trend of offering family packs is global, and it presents a significant opportunity for brands to expand their sales without compromising on margins, especially during events like IPL. As a result, many companies are now adopting this strategy to boost their sales during this exciting period.

Commenting on the launch, Kush Aggarwal, HOD Marketing at Bikano, said, “This is the best time to introduce family packs to consumers seeking value for money. It makes sense. From a retail perspective, making big packs leads to savings in manufacturing, packaging, and transportation costs. Buying a family pack is a win-win situation for the consumer too. On average, big packs are about 20–25% cheaper than regular packs, making the price-sensitive buyers happy.”

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Nestle urged to take action on unhealthy food sales to combat rising obesity rates

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Nestle is facing pressure to reduce the proportion of unhealthy food it sells and take responsibility for promoting global health.

According to ShareAction, an investor group, 40% of Nestle’s sales for everyday food in the UK consist of products that are high in salt, sugar, or fat.

Nestle has claimed that its report on the healthfulness of its worldwide sales is a groundbreaking achievement and has committed to establishing a goal for the promotion of healthier sales later this year.

ShareAction, however, has expressed its desire for Nestle to not only cut down on the quantity of unhealthy foods it offers but also decrease the amount of less healthy products it sells.

Nestle, which possesses well-known brands such as KitKat and Shreddies, is currently the largest food company in the world.

The company launched a new breakfast cereal, KitKat, in the UK’s grocery stores in April, containing 7.4g of sugar per 30g serving. This amount is higher than the recommended average of refined sugar intake per meal for adults.

According to Nestle, the KitKat cereal was created as a “treat” for breakfast and intended to be consumed on an infrequent basis.

ShareAction, an ethical investing advocacy group, has coordinated a joint call from 26 investors who possess over £2.64 trillion in assets.

This request precedes Nestle’s yearly shareholders’ meeting, scheduled for Thursday.

Simon Rawson, Deputy Chief Executive of ShareAction, said, “Nestle has said it wants to sell healthier food, but it hasn’t given assurances that it will also address its less healthy food sales, which is essential to turn the tide against the harmful effects of diet-related ill health.”

He further stated that the Swiss food conglomerate needs to “realign” its sales in order to provide well-balanced diets to people across the globe.

In March, a representative from Nestle declared that the corporation had established a new norm for corporate transparency.

“We are the first company to report on the nutritional value of our entire global portfolio against a single externally recognised, nutrient profiling scheme,” they added in a statement.

As per Mr. Rawson, the latest study by the World Obesity Federation demonstrates that if “urgent and significant” measures are not taken, more than 50% of the global population will suffer from obesity or be overweight by 2035.

ShareAction has sent letters to the governing bodies of various food companies such as Kellogg’s, Danone, and Kraft Heinz, requesting greater transparency and the establishment of nutritional objectives.

In February, Nestle, which produces Nescafe coffee and Buxton mineral water among other things, announced that it was incurring significant losses due to the unprecedented surge in food ingredient prices.

The notable rise in food costs resulted in a lower-than-anticipated decrease in inflation during the month of March.

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Olyra Foods expands presence in US market with investment from Grupo Bimbo’s venture arm

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Olyra Foods, a breakfast biscuit producer in the US, has secured investment from Bimbo Ventures, the venture capital arm of Grupo Bimbo.

Olyra Foods, headquartered in Delaware, has not revealed the financial specifics of the investment. However, the company has stated that it intends to utilize the funds to broaden its footprint in retail and online marketplaces.

Established in 2017, Olyra Foods markets breakfast biscuits that are influenced by the grain mill of CEO and Founder Yannis Varellas’ family in Greece. The company sells its assortment of breakfast biscuits online and in over 5,000 retail sites across the United States.

“Olyra, in a very authentic way, has tapped into a consumer need for more nutritious and delicious breakfast solutions,” said Constantino Matouk, VP of Bimbo Ventures. “We are excited to work with them to help grow the business and expand availability of Olyra’s products to more consumers.”

Olyra Foods offers three varieties of breakfast biscuits, as well as sandwich breakfast biscuits. The company’s newest addition to its product line includes filled breakfast biscuits in Peanut Butter, Almond Butter, and Double Chocolate flavors.

“These past few years have been exciting as we’ve worked toward offering consumers new nutritional breakfast options,” said Yannis Varellas, founder and CEO of Olyra Foods. “We are looking forward to working with Bimbo Ventures as we continue our growth and expansion into the market.”

Grupo Bimbo created Bimbo Ventures in 2017 to function as an in-house investment division, which assists food start-ups in establishing their businesses.

Grupo Bimbo’s venture arm has previously invested in other companies, including the snacks and cereals manufacturer LiveKuna in December 2021, and the vegan treats brand Rule Breaker in February 2021.

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Hyderabad’s nightlife gets a major boost with the arrival of Lord of The Drinks

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Lord of The Drinks, a well-known brand among food and party enthusiasts throughout India, has now made its debut in Hyderabad. With a relentless pursuit of progress and expansion, Lord of The Drinks currently operates 13 outlets across 11 cities, each with its own distinctive ambiance and unique culinary and bar influences, drawing inspiration from the local culture, ingredients, and essence of the city.

The Managing Directors of Innato Hospitality, Yash and Kush Trivedi, commented on the launch, stating “With each LOTD being a unique and bespoke concept influenced by the culture, heritage, and ingredients of the host city, the collab was a no-brainer which would allow the world-class standards and expertise of First Fiddle meet ingenuity and passion of Hyderabad. This is an absolute game changer. The culinary experience at Lord of the Drinks is unparalleled, as our chef has carefully crafted a menu that caters to the diverse tastes and preferences of our patrons.”

Renowned Designer Ameet Mirpuri was responsible for the striking interiors, which draw inspiration from the fluidity of modern art. Across the 24,000 sq. feet of space, asymmetrical curves converge harmoniously to create a sense of symmetry, starting with the dramatic 45-foot-high lobby at the entrance and continuing through the indoor swirl island bar, the expansive windows, the stage backdrop, and onto the stunning greenery of the organic outdoor area.

Chef Shiva leads the kitchen, utilizing his extensive travel experiences to create a menu that showcases both local and global flavors.

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Speciality Restaurants secures INR 127 crore through preferential issue, bolstering financial position

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Speciality Restaurants, the company behind several fine-dining restaurant chains including Mainland China, Oh! Calcutta, Sigree Global Grill, Episode One, and Haka, has garnered INR 127 crore through a preferential issue.

The funds raised will be utilized to construct new restaurants and to finance the upgrade of existing ones.

The business released 60 lakh warrants that can be converted into equity shares, which will cause an increase of 12.78 percent in its paid-up equity share capital when the conversion takes place.

Anjan Chatterjee, Chairman of Speciality Restaurants Limited, said, “With the completion of this issue, we have raised significant capital to pursue new business opportunities and continue to deliver value to all our shareholders.”

The Prabhudas Lilladher Group’s investment banking and corporate advisory division, PL Investment Banking, facilitated the capital-raising process.

Speciality Restaurants manages nearly 87 restaurants and 40 confectionery shops dispersed across 14 Indian cities. Additionally, it holds a joint venture for operating two restaurants in the UAE, one in Qatar, and one in London.

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