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Haldiram’s: Here is the Successful story of India’s Favourite Snack Brand

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Haldiram's
Haldiram's (Representative Image)

Haldiram’s was founded by Ganga Bishan Aggarrwa in 1937. He was fondly known as Haldiram Ji in-house. It all started as a sweet and namkeen shop in Bikaner, Rajasthan. To increase productivity and mark its expansion, the first manufacturing plant was established in Kolkata.

Haldiram has more than 400 products, which include sweets, namkeens, biscuits, Indian and western snacks, cool sharbat, and ready-to-eat food products.

Haldiram started it all with its famous bhujia, but as time passed, it expanded globally. It has grown not only in popularity but in numbers as well. Every Indian loves Haldiram for different reasons.

Haldiram’s Success Story!

The success of Haldirams we see today is the result of years of hard work, persistence, and commitment. Its success is definitely an inspiration and motivation for millions.

Firstly, the game changer was bhujia. The owner was not satisfied with the thick and bland bhujia. He was eager to make it better and tastier. He switched from gramme flour to moth beans, which makes the bhujia crispy and thin. He increased the price of the bhujia so that it felt premium.

After this, the real success began as they expanded the business across India. Almost every state has a haldiram.

Now comes the game-changing part. At that time, no one was selling snacks and namkeen with proper packaging. They invested in GPPD packagings like zipper packets and flexible packaging. All this gained market attention and helped Haldiram’s win people’s hearts and trust. Haldirams stood out from the crowd and became India’s most loved and successful snack and sweet destination.

Haldirams has grown from a small shop in Bikaner to become the best and most trusted snack seller in the world.

Today,Haldiram’s has a valuation of $3 billion, with a vast spread of business across 80+ countries. The market strategies and advertising plans of Haldiram are just brilliant. They know what people want and strive in that direction.

At present, Haldiram’s most popular food items are bhujia and soan papdi. Apart from their outlets, many products from Haldiram are available in bakeries and different retail shops.

Haldirams Success is known to everyone and quite evident, but you can’t ignore all the backbreaking work that was involved in it.

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Tech’s role in reducing food waste, from farm to fork.

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The U.S. retiree Susan Teaford has cut her grocery expenditures through bargain seeking and pursuing bargains as end dates approach.

Teaford now checks the Flash Food app for expiring goods at her Arlington, Virginia, grocery shop when she needs groceries.

As their shelf life expires, Giant and Meijer sell greens, fruit, bread, smoked fish, pork, and more at half to two-thirds off.

Teaford had decreased bills and a great sense of contentment even as prices rose post-pandemic.

“I detest food waste and love a good bargain,” Teaford, 66, told the Thomson Reuters Foundation as she prepared a rack of ribs she bought on Flash Food for half price.

Teaford claimed she saved $450 on groceries this year, which spurred numerous neighbors to sign up.

“It’s logical,” she said. “We’re thrifty.”

Food waste apps reduce emissions and save money. Rising food production causes deforestation, and farming, processing, and delivery need fossil fuels.

According to the UN, the typical person wastes 74 kg of food each year, while the globe produces enough food for everyone.

Price hikes

Food waste apps have been around for years, but close observers say economic instability, from COVID-19 to conflict in Ukraine, has heightened their profile and increased adoption.

Flashfood, currently in over 1,500 North American stores, has been downloaded 2.5 million times and claims its user base has grown 40% in the past year due to the cost-of-living crisis.

Russia’s war in Ukraine and supply chain issues have raised food and energy prices, pushing US inflation to 8%, the most since the 1970s.

According to government data, 10% of U.S. households—13.5 million—are food insecure.

Due to job losses and poverty, Feeding America claims the pandemic has intensified hunger, especially in families with children and communities of colour.

“As grocery prices rise, people are looking at the app more,” said Flashfood CEO Josh Domingues.

Since then, the company claims to have saved shoppers $130 million and diverted over 50 million pounds (22.7 million kg) of food from landfills.

Sepideh Burkett, Meijer’s 240-store vice president of retail experience, stated, “We’re seeing fantastic uptake of the Flash Food programme.”

She claimed Flash Food reduced in-store food waste by 10% in early tests as Meijer aims for a 50% decrease by the end of the decade.

SOFTWARE

Dana Gunders, executive director of ReFED, a charity that seeks systemic change to halve U.S. food waste and loss by 2030, said the epidemic sparked interest in food waste and how to reduce it.

“We’ve seen several food-waste-reduction initiatives succeed in the previous few years,” she said.

She called this a “flywheel effect,” with $500 million in 2019 investments growing to $2 billion last year.

Waste can be unharvested fields, home leftovers, windfall fruit, or soggy catered canapes, Gunders added.

“Technology has come in with a new ability to broadcast information in real time to a big bunch of people and make (some) this food available,” Gunders said.

Too Good to Go, an app that lets users place a $5 “order” with a restaurant, bakery, or other local business, buys them a surprise bag of whatever must go by closing time.

The 2016 Copenhagen-based app’s co-founder, Lucie Basch, said “retailers didn’t really have an answer” to food waste.

She stated large organizations cannot visit every metropolitan bakery near closing time, so lots gets thrown out.

Users usually get three times their food.

“To pay for just a third is amazing,” she remarked. “It aligns commercial and ecological interests.”

Too Good to Go saves 300,000 meals daily with approximately 70 million people in 17 countries.

Apps have helped the needy, too, as the pandemic boosted awareness among Americans about hunger near to home, said Melissa Spiesman, chief operating officer at Food Rescue US.

The group maintains an app that connects farms, restaurants and others with thousands of volunteers in 21 states who pick up extra food and distribute it to soup kitchens, shelters and hunger relief organizations.

“We got calls from everyone in the beginning of COVID-19,” she added. “We were swamped with tonnes of food.”

As supply channels stalled, farms appealed for workers or orders.

“There was something that woke up a lot of individuals,” she remarked. “More people know about services and more communities want to help.”

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Most of England’s squad becomes sick with a “virus or food poisoning” before playing their first Test in Pakistan.

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Although the Pakistan cricket team was getting ready to host the first Test series between the two countries since 2005, some members of the visiting English team fell unwell the day before the series was set to begin, casting uncertainty on whether or not the series would even begin on time. The Cricket Boards of both Pakistan and England have issued statements on the matter.

The PCB and the ECB have confirmed that the first test may not begin on the originally scheduled date.

A number of England players have been struck down by a viral virus, and as a result, the PCB and the ECB have issued a joint statement confirming that the first Test may be postponed. ESPN Cricinfo reports that England players have been diagnosed with a stomach sickness that has resulted in diarrhoea and vomiting, yet neither cricketing board has released any information regarding the disease.

This is not a food-borne or COVID-19-related sickness, former England captain Joe Root has stated. “We rule out Covid and dietary causes. We’re crossing our fingers that this is a one-day glitch that will clear up by tomorrow “Root told BBC Sport about his reasoning in an interview.

The 31-year-old believes that the England team can fully recover in one day, hence the first Test between England and Pakistan may be postponed by one day. “It’s a historic tour and crucial series for a number of reasons. We have been trying to play a Test match in Pakistan for 17 years. Do you really think that waiting one more day is the worst thing that could happen? We’re all eager to get on the field, and we recognise the stakes for Pakistani sports fans and their team “adverbial Root was added.

It has been suggested that Root may lead England in the first Test against Pakistan if regular captain Ben Stokes is unable to play due to an injury. Root was asked the same question and said, “That doesn’t seem likely to me. Popey filled in for the team last week and performed admirably in the exhibition game. In the long run, the strategy may be best for the group.”

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Natural Vitamin-Foods to get the Healthy and Glowing Skin that you desire

Soft, healthy, glowing, and plump skin is everyone’s desire. We all work really hard to get the perfect skin. investing in expensive skincare brands, getting regular facials, and applying every kind of face mask we see online. But doing all these tricks and tactics doesn’t suffice. And especially in winter, applying moisturiser every now and then doesn’t help in achieving dewy, glowing skin.

Winters make the skin dry, dull, and dark. People with skin conditions suffer a lot during the winter. Those who have psoriasis and eczema notice an increase in the itchiness and dryness of their skin. The problems are triggered by the chilly and harsh weather. All this happens because the humidity and moisture levels drop during the winter, causing dry, irritated skin and lots of discomfort.

With the help of several vitamins, you can get the moisture back, and it will also ease the discomfort caused by the weather. We are here to help you with some natural vitamins that you can consume to get that dreamy, soft, and beautiful skin.

Vitamin A

Vitamin A will help in repairing and strengthening your skin. It is anti-ageing and helps with wrinkles and fine lines. You can also prevent acne by adding vitamin A to your diet.

Carrots, fish, spinach, mango, and eggs Broccoli is one source of vitamin A.

Vitamin C

Vitamin C is often referred to as the powerhouse of antioxidants. With the consumption of vitamin C, you can help your body increase the production of collagen, which will eventually prevent discolouration and pigmentation. It makes your skin brighter and more flawless.

Strawberries, oranges, tomatoes, and pineapple are some sources of Vitamin C.

Vitamin E

Vitamin E helps in the nourishment and hydration of the skin. It also protects the skin from harmful UV rays. You can increase your skin’s elasticity and glow by consuming foods rich in Vitamin E.

Avocados, peanuts, almonds, kiwi, and sunflower seeds are some excellent sources of vitamin E.

Apart from all these vitamins, make sure that you also add healthy fats and protein to your diet. Do not miss doing some sort of physical activity that will boost your immunity and make you feel better inside and out. Keeping your body hydrated also helps with flawless skin. Drink enough water, which will result in glowing and dewy skin.

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Looking for Nutritious Breakfast Options for your kid? Try theese Healthy and Scrumptious Cereal options

Nowadays, finding the best food for kids can be a challenging task. As we all know, making kids and toddlers eat their food is not as easy as it may sound.

Breakfast is the first and most salient meal of the day, so it is important to make sure that it is healthy and packed with nutrients. When a toddler is at home, making breakfast with lots of hustle can drain mothers’ energy. That’s why most moms prefer cereal for their kids’ breakfast. As one of the safest options, it is high in nutrition and filling, and kids love it too. But you have to keep certain things in mind while buying cereal for your kids.

The two most important ingredients that you should look for in cereal are protein and fibre. Protein plays an important role in the growth of your child, while fibre ensures good gut health and maintains blood sugar levels.

There shouldn’t be much sugar present in the cereal, as eating more than 6 spoons of sugar per day is not advisable for kids. So make sure that the fructose and sugar contents of the cereal are not that high.

The first three ingredients should be whole grains, as they help improve digestion and the growth of the child. See all the ingredients carefully and discard the cereal in which you found some allergy-causing elements that can be harmful to your child. The above points should be considered while buying cereal for your little ones.

Now here are 2cereals that you can get and enjoy with your kids.

Slurp Farm Cereals

There is a vast variety to choose from. The Slurp Farm cereals are high in protein and fibre with little sugar. It makes sure that child health is not compromised while promising delicious taste without using preservatives and artificial flavours.

Ragi, millets, and oats are the most popular and healthiest cereals.

You just have to add hot water, leave it for 5 minutes, and tada! You are ready to serve your kid a bowl full of taste and goodness.

Nestle Ceregrow

Nestle is one of the most trusted brands when it comes to baby food. Ceregrow is a perfect blend of vitamins, minerals, fruits, and the goodness of milk. It is a nutrient-dense food, assuring the presence of all nutrients in every bowl you serve your child. No artificial flavours or preservatives are used in Ceregrow.

Both are available in stores as well as online on Flipkart, Amazon, Big Basket, Blinkit, Zepto, and Dunzo.

Other than these, there are Timios, Tots, Moms, and Sampoorna, which make cereal for kids and ensure that all the key nutrients are present in them with a lower amount of sugar. You can opt for these cereals and make your kids happy and healthy.

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Parliament session: Private member’s bill to ban non-veg food at govt functions to be tabled

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The upcoming winter session of Parliament will feature debate on a number of private member’s bills, including one that would make it illegal for the provision of non-vegetarian food in any capacity within the government, as well as another that would outlaw the practise of bribery in the private sector.

According to a notification from the Lok Sabha, a total of twenty legislation that were submitted by members have been listed for discussion during this session. Although the vast majority of private member bills are shot down in Parliament after only a few minutes of debate, 14 of these pieces of legislation have been successful in getting through the chamber since the country’s independence. The most recent one was authorized in the year 1970.

The Official Government Meetings and Functions (Prohibition on Serving Non-Vegetarian Food) Bill has been proposed by Parvesh Sahib Singh, a member of Parliament for the BJP who represents West Delhi. ‘Germany’s environment ministry submitted a proposal to ban non-vegetarian food in government meetings and functions as it has a huge effect on climate and global warming,’ Singh claims.

Singh emphasized that the proposed legislation does not attempt to prohibit all forms of non-vegetarian cuisine for the general public. But even if just the government takes action, we can make progress toward more environmentally responsible lifestyles and more sustainable food systems, he said.

Tirath Singh Rawat, another member of the BJP, had the intention of introducing a measure that would make yoga a required subject in all of the nation’s schools. “Yoga must be taught at the school level in the formative years,” stated the former Chief Minister of Uttarakhand, who would pilot the Compulsory Teaching of Yoga in Educational Institutions Bill. It is beneficial to one’s physical as well as cerebral development.

The MGNREGS (Mahatma Gandhi National Rural Employment Guarantee Scheme) law is going to be amended, and two opposition MPs, NK Premachandran and VK Sreekandan, both of whom are from Kerala, will be pushing measures with the same objective: to change section 3. According to the provisions of Section 3, the state government is obligated to provide employment to each and every worker for a maximum of one hundred days each year.

The measures are a response to numerous opposition leaders’ demands that an individual be required to labour up to 150 days. The federal government, on the other hand, has steadfastly refused to raise the yearly limit, arguing instead that in the event of a natural disaster, a state is permitted, under the terms of the legislation, to provide employment for up to 150 days.

The Member of Parliament for the Bharatiya Janata Party (BJP), Rama Devi, will introduce a measure to ban bribery in the business sector, while the Member of Parliament for the Congress Party, Dean Kuriakose, will introduce a bill to provide compensation to people who have been injured by wildlife. In addition to this, it is anticipated that individual members would propose a number of bills to amend the Constitution.

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Prestige Group’s Forum Falcon City Mall: Revamping Food Retail!

Prestige Group

Prestige Group is rewriting that rule by not doubling but more than trebling the amount of space in malls that are reserved for food retail. This is in contrast to the general standard and thumb rule among developers, which is to keep 5 percent of the total space in malls for food retail.

More than one and a half lakh square feet, or fifteen percent of the total one million square feet of space that will be available when the largest mall in Bengaluru opens on Thursday, will be devoted exclusively to food and beverage establishments.

Prestige Group’s upcoming Forum Falcon City Mall!

“Muhammad Ali, CEO-Retail, Prestige Group, believes their newest and largest retail and entertainment center in Bengaluru will transform the way people view food retail in malls.”

If you include the LuLu HyperMarket‘s 75,000 square feet of space, which is dedicated to food retail as well, the total square footage devoted to food retail in China is over 2 lakh square feet says Muhammad Ali, CEO-Retail, Prestige Group in a telephone conversation on the eve of the opening of Bengaluru’s newest shopping and entertainment destination.

Since 2004, we have been in the mall development business. All the prior initiatives had roughly 90% space dedicated to fashion and clothing, with the remaining 10% split between F&B and entertainment, he explains.

Prestige Group - Forum Malls
Prestige Group – Forum Malls (Representative Image)

According to him, eating out at a shopping mall was never a common practice till recently. In the past, people only ate at restaurants on the high streets. He claimed the pandemic has altered people’s views, and that the Forum Falcon City Mall will reflect such shifts.

“Forum Falcon will have forty different dining options, the greatest of which is the 25,000 square foot microbrewery,” Ali stated. Additionally, there will be a food court with seating for 1200 people and twenty separate eateries. “These will be distributed across all of the levels,” he said.

Since individuals have strong feelings about the food they eat, Ali said they had designated a special section of the store for vegetarians, stocking it with four or five vegetarian-friendly brands.

Ali mentioned several additional exciting developments in the grocery retail industry, including the use of a mobile app that includes barcodes on each table so that customers can place orders through a centralized platform and pay using a digital payment gateway. Mobile orders will be displayed when the device prepares.

Prestige Group News:

They’ve set aside an area just for food deliveries so that all of their F&B suppliers can meet the needs of their patrons who are waiting outside. Guests and shoppers at the mall won’t be bothered by the online aggregators who have registered for a special entrance and exit, and a special parking lot just for them. For both online and offline food deliveries, “we have worked out a new revenue-sharing system with partners,” he explained.

According to Ali, the mall draws a large and affluent captive audience from south Bengaluru. Once things calm down, he predicts “roughly one million each month” in visitors.

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Crushed Crickets for in-flight meals, A Japanese Favourite

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There is no debate favouring the fact that food on aeroplanes is tasty. It is a known fact that aeroplane food is bland and tasteless.

There are different weird foods consumed by people across the world, whether they are bugs, insects, or even ants and beetles.

Insects are considered a delicacy in Japan. Keeping that in mind, the Japanese airline Zipiar has introduced an insect-based food menu for their in-flight meals. They are serving chilli burgers and pasta. Both of them have crushed cricket and cost 1,500 yen.

Zipair is said to have collaborated with a food technology company named Gryllus, and they are aiming to serve unusual and weird meals. It is reported that the chefs worked hard for three months before developing this dish.

Cricket-based snacks are served in rural areas of Japan. According to Gryllus, cricket matures quicker and requires less food to live.

Crickets are considered a useful resource because they are a high source of protein and are rich in different vitamins. Gryllus is focusing on them developing more cricket food. Crushed crickets will be used in different dishes, and cricket powder can be sprinkled on top of the dishes.

Eating insects might be yucky for some people, but there are more than 2000 species of insects that are eaten and enjoyed across the world.

It is one of the steps that Zipair has taken towards being environmentally conscious, and it also doesn’t feel like the last. It will definitely take some time to digest the insect in the flight menu, but let’s all face it: it is an effective step towards a better future that will be sustainable too.

Zipair is focusing on reducing food waste and developing a food cycle that will revolve around crickets as the future food.

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Amazon to shut down its food delivery service in India by End of Year

Amazon Meal, a food delivery service that was offered by Amazon India, will stop its operations by the end of the year. When it first began offering its delivery service, over two years ago, it was only available in Bengaluru and a few other select locations across the country.

Zomato and Swiggy were their main competitors at the time. Amazon provided confirmation of the report to the news agency Reuters and stated that the decisions were made as part of the company’s ongoing process of conducting an annual assessment of its operational plans. Earlier this month, the corporation was forced to lay off hundreds of employees and discontinue operations of its education technology service in India.

The corporation has decided to concentrate its efforts on its primary line of business and will reduce its involvement in a number of other market segments. According to a quote from a source that was published in Business Today, “This step was taken in light of the economic recession, and the company will focus more on core businesses going forward.”

In a separate development, Amazon confirmed to The Economic Times that Amazon Food would be discontinued beginning on December 29. The following was included in a statement: “These are not arbitrary choices; we give them careful consideration. We are gradually terminating these programmes in order to minimise the disruption to our existing clients and business partners, and we are providing assistance to our workers who will be directly impacted by these changes. Amazon’s primary goal continues to be to give its ever-expanding customer base the greatest possible experience while shopping online by offering the widest possible assortment of high-quality goods at competitive prices and in a manner that is as convenient as possible”

At the time of the debut of Amazon Food in May 2022, the firm stated that customers desired the app to add food delivery and to go beyond essentials in scope. At the moment, the primary Amazon app features a specific section that is devoted to food and medication.

Amazon Food and Amazon Academy first launched in India at the height of the COVID-19 pandemic to assist customers in gaining access to crucial services without leaving the comfort of their homes. However, the Indian market was already dominated in the food delivery area by established competitors such as Swiggy and Zomato as well as start-up companies such as Big Basket and Dunzo. When it came to the educational technology sector, Byju’s held a significant portion of the Indian market.

For instance, the market for Indian cuisine is still extremely competitive, and despite their best efforts, industry heavyweights like Uber have been unable to create an impression with their food delivery service, Uber Eats. Several systems were sold and rebranded, such as the Gururgram-based Grofers, which Zomato acquired in June 2022 and renamed Blinkit after the transaction.

As was previously noted, the corporation terminated the employment of more than 10,000 workers at the beginning of this month as a direct result of the uncertain state of the macroeconomic environment. A number of Indian employees have also been affected by the layoffs, and some of them are turning to LinkedIn in order to find new employment and preserve their H-1B visas.

The Labor Ministry held an inquiry into the company’s Voluntary Separation Program, also known as a programme under which Indian workers were encouraged to leave the company in exchange for certain monetary benefits, last week. The company was called in for the inquiry after receiving a summons from the Ministry of Labour.

Smitha Sharma, who is Amazon’s senior public policy manager, and NITES, which is an employee association, were both called in for a hearing by A Anjanappa, who is the deputy chief commissioner at the Labour Ministry.

During the hearing, the company argued that all of the employees who left voluntarily did so on their own and that they were not subjected to any undue pressure to leave their positions. Representatives of the workforce were unable to attend the meeting and consequently submitted a request to postpone it. According to the information obtained by Business Today, the meeting will be rescheduled to take place in about two to three weeks.

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Healthy Snack brand Happilo launches Ad Campaign with Sidharth malhotra and Kiara Advani

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Happilo

With all the munching habits and maintaining health and fitness, all of us are stuck and always wonder what to do. This is when Happilo comes to the rescue with dry fruit-based products that cater to the snacking habits of people and promote health & taste at the same time. 

Their recent campaign starred Sidharth Malhotra and Kiara Advani, as their brand ambassadors. They are not only amongst the most desired on-screen couples but also the promoters of fitness. They are building the idea of snacking on protein-rich, healthy, and super-tasty snacks and changing the perception of people that snacking is always junk and unhealthy.

The film was released in many languages (Hindi, Marathi, Tamil, Telugu, and Kannada) and will be promoted across all main channels on TV, OTT platforms, cinema, social media, and YouTube to strengthen the brand’s visibility and bring the brand closer to its consumers. 

There’s a festive season going on, the TVC portrays Sidharth and Kiara at a party along with their guests who are getting bored. Then the brand mascot – Happi, the bear, enters and the ambience gets energized with his Happilo dry fruits and trail mixes.

Kiara Advani said, “If there is one thing anyone knows about me, it is that I love binge eating. I am thrilled to be associated with a brand that is finding delicious ways to bring health to people’s binging habits.”Sidharth Malhotra said, “Like Kiara, I am also a foodie, but I am a big believer in staying fit too. This brand stands for the ethos of being healthy and delicious.”

The market leader in the country for healthy snacks, Happilo offers a variety of food items to consumers, including dried fruits, dates, seeds, nuts, berries, trail mixes, dry fruit bars, brittle, and nut-based butter and spreads. This campaign of Happilo strengthens the core promise of spreading happiness and love through food. It says that The Party is ON!

The consumers are showing love for the campaign. It caters to both- their love for snacking and the fear of eating unhealthy. Happilo keeps surprising us with such beautiful campaigns. It earlier came out with Happilove stories, Heart crunching love story of Apricots and Raisins and ALoveMONDS and CASHEWlove.

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