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EcoSoul Home secures $10 Million in Series A funding led by Accel to expand global market reach of its eco-friendly home essentials

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Rahul Singh and Arvind Ganesan, the Co-founders of EcoSoul Home
Rahul Singh and Arvind Ganesan, the Co-founders of EcoSoul Home

EcoSoul Home Inc., a startup specializing in eco-friendly household products, has completed its Series A funding round, securing $10 million. The round was spearheaded by Accel, a worldwide venture capital company, and saw involvement from Singh Capital Partners, a Washington DC-based investment office.

EcoSoul Home intends to utilize the recent funding to broaden its product offerings and increase its market share in regions like the European Union, the UK, and Asian markets. The startup also plans to enhance its data and technology capabilities with a portion of the funding.

Rahul Singh and Arvind Ganesan, the Co-founders of EcoSoul Home, have expressed their excitement for the company’s successful funding round and its mission to provide affordable and accessible eco-friendly home essentials. They also revealed plans to increase their product range in potential international markets, as they have already observed a strong demand for their products in the USA.

Established in 2020 by Singh and Ganesan, EcoSoul Home is a direct-to-consumer (D2C) brand that provides a wide array of over 100 eco-friendly products, spanning across categories such as kitchenware, dinnerware, and home essentials. In addition to India, the company also has a presence in the USA, China, and Vietnam.

Prashanth Prakash, a partner at Accel, has stated that there is an increasing global push to reduce plastic usage and embrace sustainable alternatives. This has led to a surge in demand for eco-friendly everyday essentials, particularly in western markets. EcoSoul Home is in a strong position to cater to this demand by utilizing its expertise in the Asian supply chain to provide budget-friendly eco-friendly products.

In addition, Prakash highlighted that the EcoSoul Home team’s strong commercial value proposition for retailers and global supply chain proficiency provide the startup with a distinctive edge as an early disruptor in this industry.

Accel, known for its investments in successful Indian startups like Flipkart and Freshworks, has been ranked eighth on the Global Unicorn Index 2023 by Hurun. The venture capital firm has invested in approximately 86 unicorns across the globe as of 2023.

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PharmEasy, Tata 1mg and other e-pharmacies hold discussions with health ministry on regulatory guidelines

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During the recent G20 meetings in Goa, representatives from popular e-pharmacy companies including PharmEasy, Tata 1mg, Flipkart, and Amazon India reportedly held discussions with health ministry officials regarding industry regulations.

Earlier this week, representatives from e-pharmacy companies, such as PharmEasy, Tata 1mg, Flipkart, and Amazon India, reportedly met with health ministry officials at the G20 meetings in Goa to discuss industry regulations. These discussions took place as part of the G20 health working group meeting.

The government has requested companies to provide a formal presentation outlining the advantages of e-pharmacies, their adherence to regulations, and the obstacles encountered in meeting the demands of the persistently high online medication delivery.

Upon submission of the aforementioned presentation, the companies are expected to have a meeting with the Union Minister of Health, Mansukh Mandaviya, next month. The presentation is reportedly being prepared by Digital Health Platforms (DHP), an industry association consisting of major players such as PharmEasy and 1mg.

According to the sources, this is a step taken in the consultation process to gather feedback before implementing any new regulations.

Although a complete prohibition on e-pharmacies seems improbable, the government is requesting a report that evaluates the benefits to consumers beyond the discounts they receive on medications and laboratory tests through these platforms.

The talks in Goa took place approximately 10 days after media reports indicated that e-pharmacy firms would be meeting with the health minister to address concerns related to data privacy. These discussions also represent one of the rare occasions when the government has sought the industry’s perspectives on the regulation of online pharmacies.

Tata 1mg, Amazon, and Flipkart, among others, were issued show-cause notices by the Drug Controller General of India (DCGI) on February 10. The notices were sent as these e-pharmacies were found to be selling and distributing drugs in violation of the provisions of the Drugs and Cosmetics Act, 1940.

Following the issuance of the notices, the companies reached out to the health ministry to present their perspectives. Additionally, the companies are said to have responded to the show-cause notices.

In March, it was reported that a Group of Ministers (GoM) recommended the closure of e-pharmacy platforms due to allegations of malpractices within the sector. The GoM also expressed concerns regarding data privacy, predatory pricing, and the sale of medicines without prescriptions.

The GoM’s perspective emerged subsequent to the health ministry’s modification of the draft for the new Drugs, Medical Devices, and Cosmetics Bill. The revised draft included provisions that enable the government to regulate the online sale and distribution of drugs, including e-pharmacy companies. The revised draft replaced the initial legislation that was published in July 2022 for stakeholder feedback.

As part of the 2022 bill, the government has proposed a licensing framework for online pharmacies. However, the exact regulations for this framework have not been determined yet.

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Sula Vineyards appoints Riyaaz Amlani as independent director to drive company growth and strategy

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Riyaaz Amlani
Riyaaz Amlani (File photo)

Riyaaz Amlani, the Founder and CEO of Impresario Handmade Restaurants, has been appointed as an independent board director of Sula Vineyards, India’s top wine producer, as per the recent announcement.

According to a recent announcement by Sula Vineyards, Riyaaz Amlani has been appointed as an independent board director. Amlani is the founder of Impresario Handmade Restaurants, which operates multiple popular brands, including Social, Smoke House Deli, and Salt Water Cafe. The press release states that his innovative business ideas and significant contributions to the F&B industry in India have earned him recognition in the field.

In his role as a board director at Sula Vineyards, Amlani will utilize his vast experience and expertise to aid the company in its growth and expansion within India. He will work closely with the existing board members and the Sula management team to devise strategies that will drive the company’s success and progress.

Commenting on the appointment, Rajeev Samant, Founder, and CEO of Sula Vineyards, said, “We are thrilled to have Riyaaz Amlani join our board of directors. His experience and expertise in the F&B industry and business acumen will be invaluable as we continue to grow and expand our business. We look forward to working closely with him and benefitting from his insights and guidance.”

In his response to the appointment, Amlani said, “I am excited to be joining the board of Sula Vineyards, a company that I have long admired for its commitment to quality and innovation. I look forward to working with the team and contributing to the growth and success of the company.”

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Indian ice cream market expected to grow at a CAGR of 17%, reaching $5.4 Billion by FY25, says report

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The ice cream industry in India is witnessing noteworthy expansion, exhibiting a Compound Annual Growth Rate (CAGR) surge of 14% from FY17 to FY22, and an anticipated 17% upswing by FY25. According to a recent study by Wazir Advisors, the Indian ice cream market encompasses both organized and unorganized segments and presently stands at a value of $3.4 billion, projected to soar to $5.4 billion by FY25.

The report points out various growth drivers for the Indian ice cream market, which encompass the rise of global brands such as Cold Stone, Baskin Robbins, and London Dairy, in addition to the expansion of homegrown brands like Amul, Cream Bell, and Vadilal. Moreover, fast food chains such as McDonald’s, Burger King, and KFC are boosting their sales by offering soft serve on their menus. Additionally, India’s cold-chain storage infrastructure has undergone significant improvements in recent years, which has also played a role in the growth of the industry.

The ice cream market in India is projected to experience a Compound Annual Growth Rate (CAGR) of nearly 17% over the next three years, leading to an estimated value of $5.4 billion by FY25, as per a report from Wazir Advisors.

Moreover, major national ice cream brands offering a diverse range of regional flavors are successful in capturing customers from different age groups and backgrounds, resulting in higher wallet sharing among existing consumers. Brands employ two approaches to achieve this: firstly, by reducing prices and employing promotional strategies to increase consumption, and secondly, by focusing on premiumization while targeting urban areas to enhance per capita consumption.

Additionally, there is a trend of targeting semi-urban and rural consumers, which has led to increased market penetration by making ice cream products more affordable and accessible to them.

The report reveals that the ice cream market in India is predominantly inclined towards western flavors, with Vanilla, Chocolate, Strawberry, Butterscotch, and Mango being the most popular ones. As for the value share in FY22, impulse purchases make up 50% of the market, followed by take-home purchases at 39% and artisanal purchases at 11%. When it comes to form, bricks, sticks, and cones are the top three choices, comprising 29%, 25%, and 16% respectively.

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KoRo secures €75m in Series B funding round, with ABF among new investors

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KoRo
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Associated British Foods (ABF) has made an investment in KoRo, a German food start-up, as the company’s Series B funding round hits €75m ($82.2m).

New investors, including ABF, the owner of Patak’s sauces and Kingsmill bread, have contributed €20m to KoRo’s Series B funding round.

KoRo’s current shareholders, HV Capital, Five Seasons Ventures, and Partech, are joined by additional investors in their Series B funding round, including SevenVentures and the Haub Legacy Ventures fund.

The funds raised in the Series B round will be utilized by KoRo, a producer of nut butters and snacks, to expedite its expansion plans.

In 2022, KoRo gained 500,000 new customers across 17 European markets. Rather than expanding into new regions, the company aims to focus on expanding its presence in these existing markets.

KoRo Co-CEO Piran Asci said, “We want to make Koro ubiquitous, from TV, to out-of-home campaigns, to listing in every supermarket. We will be everywhere, no chance to avoid it.”

COO Florian Schwenkert added, “KoRo is pursuing the goal of becoming the leading omni-channel brand for natural, innovative and high-quality food in the European market. In doing so, we are building a sustainable business model, in order to be prepared for future challenges.”

KoRo, headquartered in Berlin, has its products available in several European countries including Germany, Austria, Italy, Denmark, and France, and is stocked by various retailers in those regions.

KoRo’s objective is to achieve sustainable and profitable growth, with a turnover of more than €100m in 2023.

While KoRo does not anticipate needing additional funding in the immediate future, the company plans to explore the possibility of seeking additional investment around next year.

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EU implements ban on food products associated with deforestation

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In a significant move, the EU has prohibited the sale of commodities associated with deforestation, which may have ramifications for meat manufacturers, as well as suppliers of cocoa and palm oil.

Despite this, there has been opposition from countries that produce palm oil. Malaysia expressed its disappointment with the decision, labelling it as “woefully misguided” and accusing the EU of “erecting protectionist barriers”.

On April 19th, the European Parliament, the EU’s legislative body, passed a new law. Under this law, companies can only sell their products in the EU if their supplier issues a “due diligence statement” confirming that the products were not derived from deforested land or contributed to forest degradation since December 31st, 2020.

In addition, companies must ensure that their products comply with the applicable laws of the country of production, including those related to human rights, and that the rights of indigenous people impacted by the production process have been duly respected.

According to the EU, the extent of deforestation between 1990 and 2020 was greater than the bloc’s total land area, and around 10% of this loss can be attributed to member state consumption. Deforestation is a significant contributor to increasing greenhouse gas emissions, which contribute to climate change.

Apart from food, the new law also covers other products such as coffee, soy, wood, rubber, charcoal, and printed paper.

In addition, the European Parliament obtained a broader definition of forest degradation that encompasses the transformation of primary forests or naturally replenishing forests into plantation forests or other wooded areas.

Within 18 months of the regulation’s implementation, countries or regions within them will be classified through an “objective and transparent evaluation.” Products originating from countries with low risk will undergo a simplified due diligence procedure.

The EU authorities will be able to access pertinent information submitted by companies, including geolocation coordinates, and will utilize satellite monitoring tools and DNA analysis to verify the origins of products.

The penalties for violating the new deforestation regulations will be “proportionate and dissuasive,” and the highest possible fine must amount to at least 4% of the company’s total annual turnover within the EU.

Following its adoption with 552 votes in favor, 44 against, and 43 abstentions, MEP Christophe Hansen stated that, until now, supermarket shelves have often been stocked with products that have caused irreparable harm to rainforests, destroyed ecosystems, and eliminated the livelihoods of indigenous people.

“All too often, this happened without consumers knowing about it. I am relieved that European consumers can now rest assured that they will no longer be unwittingly complicit in deforestation when they eat their bar of chocolate or enjoy a well-deserved coffee. The new law is not only key in our fight against climate change and biodiversity loss but should also break the deadlock preventing us from deepening trade relations with countries that share our environmental values and ambitions.”

Responding to the move, Malaysia’s Deputy Prime Minister Datuk Seri Fadillah Yusuf said, “The regulation is a deliberate attempt to increase costs and barriers for Malaysia’s palm-oil sector.”

He said designating Malaysia as a high-risk country is “unjustified” and added “Malaysia has made, and kept, world-leading commitments to forest conservation and sustainable agriculture”.

Before the law can come into effect, it must receive formal approval from EU member countries, which is typically a process that approves pre-agreed laws without significant opposition.

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Indian government to grant INR 1 Crore to states for setting up 100 food streets

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The Union Health Ministry and the Ministry of Housing and Urban Affairs have come together to encourage all states and union territories in India to establish 100 food streets in 100 districts, promoting the development of street food culture in the country.

This initiative has been undertaken by the government to ensure the implementation of hygienic and secure food practices.

Union Health Secretary Rajesh Bhushan and his Ministry of Housing and Urban Affairs counterpart, Manoj Joshi, issued a joint statement underscoring the importance of citizens’ access to safe and hygienic food for their overall health and well-being.

“Safe food practices not only promote ‘eat right campaign’ and food safety, but will improve hygiene, credibility of local food businesses, boost local employment, tourism and in turn, the economy. It also leads to a cleaner and greener environment,” they said.

The ministry has declared this initiative as a pilot project, intended to set an example for other food streets. Its objective is to promote safe and healthy food practices among food establishments and the local community, thereby mitigating the incidence of foodborne illnesses and enhancing public health outcomes.

“In Indian society, street food has long played an important role and is abundantly available. They symbolise the region’s storied culinary legacy. In addition to supplying millions of people with a low-cost daily diet, street food benefits the tourism industry by directly employing a large number of people”, the government release said.

The Union Health Ministry has expressed concerns over food safety and hygiene standards in street food shops and hubs. The rise in urbanisation has led to greater accessibility to food, but it has also magnified the problem of food contamination and associated health hazards stemming from unhygienic and unsafe food handling practices.

The statement declared that states and union territories will receive financial aid for the initiative in the form of INR 1 crore per district or food street to address any significant shortcomings.

The National Health Mission (NHM) will provide financial aid in the ratio of 60:40 or 90:10 for the establishment of 100 food streets in 100 districts throughout the country, subject to the condition that the food streets adhere to the branding standards outlined by the Food Safety and Standards Authority of India (FSSAI), according to the statement.

The National Health Mission (NHM), in collaboration with the Ministry of Housing and Urban Affairs, will execute the initiative with technical assistance from the FSSAI.

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Reliance ventures into the coffee industry with the opening of Pret A Manger’s first shop in Mumbai

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Pret A Manger

Pret A Manger, the UK-based food and coffee chain that formed a partnership with Reliance Brands last year, is set to open its first store in the Maker Maxity complex in Mumbai’s BKC area on April 21st.

The Mumbai outlet of Pret A Manger, in partnership with Reliance Brands, will replicate the brand’s London shops, boasting a spacious dining area that spans 2,567 square feet.

Pano Christou, CEO, Pret A Manger, said, “We have been working closely with the RBL team to create an offer for Indian consumers that reflects the Pret brand, while also adapting to local preferences and food habits.”

“Coming to India has been a goal of ours for a long time, and the opening of our first shop in Mumbai is a landmark moment in our international expansion plans,” Christou added in his statement.

With a global presence of around 550 stores, Pret A Manger offers a range of food and beverages including organic coffee, cookies, salads, and sandwiches.

In June of last year, Reliance Brands signed a long-term master franchise agreement to introduce and operate the Pret A Manger restaurant chain in India, which is seen as a way for Reliance to compete with Tata Starbucks.

Reliance has previously announced plans to expand the Pret A Manger brand in key cities and travel hubs, with a particular focus on airports as a major area for growth.

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Reliance’s expanding reach could pose a significant threat to D2C FMCG brands, says Kantar research

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Reliance mart
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Reliance could be the bigger threat to direct-to-consumer (D2C) FMCG brands planning to sell their products through traditional trade, according to research firm Kantar. Established companies such as Hindustan Unilever, ITC, and Procter & Gamble may not be as big a threat to these brands as Reliance Consumer Products, a subsidiary of Reliance Retail. The firm has been acquiring consumer brands and entering various categories on its own, increasing competition in the FMCG market.

Reliance’s expanding presence in the fast-moving consumer goods (FMCG) industry and ownership of the largest supermarket chain in India could pose a threat to smaller online-only direct-to-consumer (D2C) brands, according to research firm Kantar. Despite the potential revenue growth of D2C brands from $4 billion to $10 billion by 2025, the increasing acquisition of consumer brands by Reliance Consumer Products or the company’s entry into several categories could overshadow smaller D2C brands’ sales through traditional trade.

Soumya Mohanty, Managing Director, South Asia for Insights Division at Kantar, said, “Reliance can be a huge disruption given the kind of play they want in multiple categories. And in that kind of environment, it is not really the best of times for D2C brands entering offline.”

D2C brands primarily generate their revenue or customer acquisition through direct-to-consumer online channels or have an online-first distribution strategy before expanding to offline channels. Over the past few years, established D2C brands like Mama Earth and Sugar Cosmetics have been retailing their products in their own stores and supermarkets.

“There is a large FMCG market and the per-capita consumption in many categories is low. But the job to increase penetration is for larger companies and when D2C targets their consumers offline, they will face a bigger challenge,” added Mohanty.

With a network of 17,225 stores across the country and the JioMart app for online retail, Reliance has a strong consumer reach. While other fast moving consumer goods firms offer their products through supermarkets and online platforms in return for certain margin payments, Reliance has the ability to sustain price wars and capture markets by eliminating middleman margins with its direct-to-consumer approach.

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TripGo Hospitality to expand its F&B presence with new investments and outlets in FY 2023-24

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Devanshi Tripathi, Founder and CEO, TripGo Hospitality
Devanshi Tripathi, Founder and CEO, TripGo Hospitality (File photo)

TripGo Hospitality, a prominent F&B retail player in Bengaluru, has announced its robust business expansion plans for FY 2023-24. The company is optimistic about commencing the financial year on a positive note and has revealed new investments and business expansion plans.

Oyster, Bar & Kitchen, which is TripGo Hospitality’s flagship brand, has witnessed tremendous success in Bengaluru. Recently, the seating capacity of the restaurant was expanded from 150 to 250 due to its popularity. Encouraged by the success of Oyster, Bar & Kitchen, TripGo Hospitality is planning to replicate it by opening new outlets in Bengaluru and other F&B hubs such as Pune and Goa. The brand was launched in 2019 and has achieved remarkable success within just three years of operation.

Devanshi Tripathi, at the helm of TripGo Hospitality, is leading the company’s drive to become one of the leading hospitality brands in India. With an eye on catering to different demographics, the company plans to launch multiple F&B formats. In the near future, TripGo Hospitality intends to unveil a premium gourmet cafe that offers an array of handcrafted coffees. Additionally, the company is also planning to cater to the high-end segment with an elite, premium bar that serves artisanal cocktails.

Speaking about their expansion plans, Devanshi Tripathi, Founder and CEO, TripGo Hospitality said, “TripGo Hospitality was born out of a dream to become an entrepreneur & it has been a rewarding experience till date. True to its spirit, Bengaluru has laid the path to the successful growth of TripGo Hospitality and now we are at a crucial juncture in expanding our business beyond our shores. Looking forward to yet another enterprising and fulfilling journey in the times to come.”

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