Kurkure, one of India’s most popular snack companies, has grown its brand by introducing a new sub-brand, Kurkure Playz, bringing a humorous touch to the new year. Based on customers’ growing preference for light-textured snacks, it includes the widely known and successful Kurkure Playz Puffcorn and the brand-new Kurkure Playz Pasta.
The contemporary sub-brand satisfies the growing need for soft textured snacks, one of the fastest expanding sub-categories in the overall salty snack market. Kurkure Playz is supported by the popularity of Kurkure Puffcorn, which has experienced remarkable growth over the past few years. The new Kurkure Playz Pasta comes in a bite-sized pasta shape and has a creamy herb and onion flavour. Kurkure Playz Puffcorn has a distinctive shape, a light texture, and a cheese flavour.
Neha Prasad, associate director and brand lead for Kurkure, commented on the launch, saying, “With the introduction of Kurkure Playz, our iconic brand is now able to expand its product offering and capitalize on the fast-expanding soft texture snack market.” With the winning product proposals, we will help build distinction and taste superiority in the market, which feature the enticing flavours of Kurkure Playz Puffcorn and Kurkure Playz Pasta. In classic Kurkure fashion, its airy texture will inspire the consumer to live life more lightheartedly, no matter the circumstance.
Leading retail and e-commerce sites nationwide sell Kurkure Playz Puffcorn and Kurkure Playz Pastax for Rs 5, Rs 10, Rs 20, Rs 50, Rs 5, Rs 10, and Rs 20, respectively. With its upcoming TVC and robust 360-degree digital surround campaign that spans numerous platforms, Kurkure will showcase the product’s distinctive, light texture for this launch.
As urban Indians grow to prefer high-end brands over beers with a high alcohol level, India’s largest beer brand, Kingfisher, is losing market share to premium overseas brands.
According to data from market research firm Euromonitor, Kingfisher, India’s top-selling beer brand, lost 4.3% of the market between 2011 and 2016. Among the leading beer brands in India at the moment, this decline is the most pronounced.
Anheuser-Busch InBev NV, the largest producer of alcoholic beverages in the world, and the Danish brewer Carlsberg A/S have meanwhile seized the opportunity presented by Kingfisher’s downturn. With a market share of 11.1% and an almost five-fold increase since 2011, Carlsberg’s Tuborg brand is currently the second-largest beer by volume in India. Carlsberg, the company’s flagship beer, is also included on the list; according to Euromonitor data, its market share has increased by a factor of two to 5.8% since 2011.
Anheuser-Busch Budweiser, the primary beer brand of InBev, had its market share increase nearly five times from 2011 to 4.9% in 2016. With SABMiller Plc’s brands, the English brewer of alcohol that merged with AB InBev in 2016, AB InBev has also improved its market position. According to Euromonitor, Haywards, the third-largest beer by volume in India, is now owned by AB InBev and is worth 10.7% of the market. But this percentage had decreased since 2011 when it reached 14.6%.
Most of these brands are promoted in conjunction with music festivals and other events that cater to the youthful urban working population and are positioned as premium urban beers. While Carlsberg sponsors events like the UEFA Euro in India, Budweiser sponsors music festivals like Electric Daisy Carnival and Tomorrowland.
According to market research company BMI Research, the influx of these brands has diminished United Breweries’ dominance over the Indian beer industry, which is predicted to increase at a CAGR (compound annual growth rate) of 7.5% between 2017 and 2021. According to data from Euromonitor, UB’s overall market share among the top 23 beer brands in India, comprising its seven powerful brands, was 44.1% in 2016, down from 50.1% in 2011. The business nonetheless continues to dominate the Indian beer market. According to Euromonitor, AB InBev had a 24.6% share by volume in 2016, and Carlsberg has a 16.9% overall share.
The representative for United Breweries has yet to respond to emails.
“It is evident that SAB joining forces with AB InBev makes it a powerful competitor, with a portfolio of solid beers as well as mild beers, in the mainstream as well as in the premium space,” United Breweries’ chief financial officer, Steven Bosch, stated in a conference call with investors on November 9.
“We have our portfolio to compete with it, so it is a strong competitor,” To take advantage of the growth in the craft beer market in major metropolises, the company has introduced premium beer brands such as Desperados, Sol, Dos Equis, and a few others, he said. Other brands include Delhi-based Bira91. Heineken, a Dutch brewer that controls more than 40% of the company, owns these brands.
However, Kingfisher continues to be the company’s primary market, with variants like Kingfisher Premium and Kingfisher Strong, according to Bosch. According to a July 17 article in Mint, AB InBev India relies on Budweiser to drive the company’s expansion in the country with premium positioning and a concentration on Tier I and now Tier II cities.
According to Carlsberg’s most recent annual report for the calendar year 2016, India, together with China and Vietnam, contributes 10% of the group’s operating profit, which amounts to 8.3 billion Danish kroner (Rs 8,471 crore).
A Carlsberg India official did not respond to emails.
Satya Nadella, the CEO of Microsoft, started a street food war in Mumbai, which is known for delectable foods like Vada Pav and Bhel Puri. Nadella spoke about the future of cloud computing and artificial intelligence on Tuesday at the Microsoft Future Ready Leadership Summit in Mumbai.
On stage, Nadella gave a live demonstration of ChatGPT, the chat robot powered by artificial intelligence that gained notoriety for its lifelike responses to all inquiries.
His initial ChatGPT question was about “the future of Mumbai.” He continued by asking ChatGPT to rank Mumbai’s street food once the bot had responded. Ten results were returned by the application, with Vada Pav coming in first. Food such as Pav Bhaji, Bhel Puri, Dahi Puri, Chaat, Pani, and Mumbai Sandwiches followed.
Then Nadella inquired where the best Vada Pav might be found on ChatGPT. Following the feedback, he was assigned to write a play for ChatGPT in which Vada Pav defends its claim to be the best street food against Pav Bhaji and Bhel Puri.
Nadella emphasized that this is creating a new “reasoning engine” using the Vada Pav example on ChatGPT.
Every knowledge worker will become more inventive, communicative, and influential. Because of this co-presence, pilots and every frontline employee will be able to perform more knowledge work than they have ever been able to, according to Nadella.
As he referred to cloud technology as a “major game changer” at the Mumbai event, Nadella stated that cloud adoption has excellent momentum. As imperatives that can aid in promoting economic progress, he named cloud computing and AI.
Nadella acknowledged the “tremendous pace in cloud adoption” and added, “Cloud has been a significant game changer… cloud is in the early-to-intermediate innings.”
Satya Nadella, born in Hyderabad, also praised how India is constructing public infrastructure.
This week, he has appointments in Delhi and Bengaluru as well. He will meet with important clients, entrepreneurs, developers, teachers, and students during his time in India.
The Ambani family has been in a festive mood for quite some time. The Ambanis have been quite busy lately with the arrival of Isha Ambani’s twins in India, followed by the lavish engagement party of Anant Ambani and Radhika Merchant. Prithvi Akash Ambani, the grandson of Mukesh Ambani, turned one year older on December 10, 2022, but his family was unable to celebrate. Although they didn’t fully participate in the festivities, they did arrange a large party for Prithvi’s second birthday.
Prithvi Akash Ambani’s birthday celebration, which had a Wonderland theme
Akash Ambani and Shloka Mehta celebrated their son Prithvi’s second birthday on January 2, 2023, with a Wonderland-themed party. The winter wonderland birthday celebration at Jio Garden in Mumbai quickly gained notoriety. Akash chose a teal blue shirt and denim pants for the occasion, and Shloka looked lovely in a white and pink striped dress worn with a blue blazer. The prettiest outfit, though, belonged to their son, Prithvi, who wore a red-hued checkered top with blue-coloured pants and sneakers.
Views from Prithvi Akash Ambani’s birthday party inside
The entire location was exquisitely decked with blue, white, and metallic balloons to match the party’s winter wonderland theme. The venue’s gorgeous neon light decorations also contrasted with the nighttime gloom. Not only this, but the entire space was decked out in vibrant ribbons, trinkets, and paper tags that extended as far as the eye could see.
For Prithvi Akash Ambani’s birthday, special preparations were made.
Delightful stage decorations for Prithvi’s cake-cutting
One of the images shows Prithvi’s cake-cutting ceremony on a stage that has been exquisitely adorned. The excellent design was done in shades of blue and green, which went nicely with the area’s green flooring. Now, some disco lights and LED bulbs were added to make everything glow to give the party decorating more oomph. In addition, we could see a big neon light on the stage shaped like the number 2 and a lovely white cart decorated with balloons. The spectacular event’s decor, including the red and white metallic lanterns, also stole the show.
Isha Ambani is celebrating Prithvi Akash’s birthday.
With her twins, Krishna and Aadiya, Isha Ambani is currently occupied with her motherly responsibilities. However, she was unable to attend her nephew Prithvi’s birthday party. The devoted bua temporarily set everything aside. Isha Ambani was seen driving up to the birthday party and arriving, but she avoided posing for photos. The new mother could be seen dressed in a dark coat, her hair loose. The new mother exuded her beauty without wearing any jewellery or makeup.
Many foodies, including food bloggers, are anticipated to attend this winter culinary festival at the National College grounds in Basavangudi.
This year’s Avarebele Mela, a well-known food festival in Bengaluru, is returning, and the event’s organizers have announced that it will take place from January 5 to 9. Many foodies, including food bloggers, are anticipated to attend this winter culinary festival at the National College grounds in Basavangudi.
The Avarebele Mela is what?
Hyacinth beans are commonly grown in Karnataka throughout the winter under the Kannada name Avarekai. The seasonal bean is a critical ingredient in many popular south Indian dishes, including idlis, vadas, uthappams, bisi bele bath, rasam, and many others.
The management of VV Puram’s Shree Vasavi Condiments began the Avarebele Mela in 2000, taking inspiration from south Bengaluru’s famed Kadlekai Parish. This year, there are anticipated to be over 100 dishes on the menu for this themed culinary festival, all of which are based on the Avarekai. This seasonal vegetable will be used in dishes from China, including Chow Mein and even fried rice, in addition to south Indian cuisine served at the food festival.
The list’s most well-known goods are snacks like Avarebele Chikki and Avarebele Halwa. Without using any middlemen, the farmers provide the beans for the Avarebele Mela.
As a memorial to the late Kannada actor Puneeth Rajkumar, the organizers this year are also offering a special treat named “Appu Special.”
Have a passion for cooking delicious food items but lack the energy and encouragement to do so, then friends here are some of the movies which are the best in motivating you deep down to go follow your passion for cooking. Movies can be a great medium of entertainment but, what many have not realized is that movies can also act as a medium of encouragement to people who want to fulfill their dreams.
Here are a few movies which will encourage individuals to follow their passion for cooking and who knows, the person might become the next Masterchef.
Eat, Pray, Love
Eat, Pray, Love is a self-discovery story about a freshly divorced woman traveling through Italy, India, and Bali. But for self-proclaimed foodies, this film offers two hours and twenty wonderful minutes of ogling over Julia Roberts’ mounds of spaghetti and gelato. That is amore.
Mrs. Doubtfire
Amateur and professional chefs alike will agree that the classic kitchen scene is so cringe-worthy that we just want to climb through the screen and teach Mrs. Doubtfire a thing or two about cooking. But, hey, we have to hand it to the undercover housekeeper for making takeout appear just as good as a home-cooked meal.
My Big Fat Greek Wedding
We could go on and on about gyros, baklava, and tzatziki sauce, but carnivores would agree that the best moment of My Big Fat Greek Wedding is when Aunt Voula unexpectedly says, “What do you mean he doesn’t eat no meat? That’s all right. “I cook lamb!” And, Toula, we think moussaka is far superior to a Wonder Bread sandwich.
Waitress
From “Strawberry Chocolate Oasis Pie” to “Spaghetti Pie” to the, well, unusual “I Can’t Have No Affair Because It’s Wrong and I Don’t Want Earl to Kill Me Pie,” Waitress will provide plenty of dessert ideas. Or how about a huge helping of “Kick in the Pants Pie?” Need some pie inspiration? Try these out.
Babette’s Feast
Anyone planning a dinner party should see Babette’s Feast right away. The 1987 film, set in a 19th-century Danish town, reminds us of the power of a good meal. Consider it a thorough guide to creating the party of the year, with everything from traditional tablescapes to flowing food and wine.
Paris Can Wait
Paris Can Wait makes us want to pack our bags and jet off to the French Riviera, snacking on prosciutto and melon and enjoying an unplanned picnic with grapes, cheese, and wine. But, since that’s easier said than done, we’ll make do with a wonderfully curated cheese and charcuterie board. If the delectable pictures don’t whet your appetite, the foodie-friendly one-liners will. “Food is good for the soul,” says Jacques. We couldn’t put it better ourselves.
Chocolat
Curl up with Chocolat and let your inner chocoholic loose. This film is chock-full of dishes to fulfill your sweet taste, from chili-infused hot chocolate to bite-sized nibs. And, with our selection of sweet, chocolaty treats, you may convert your kitchen into a patisserie.
These movies are some of the best movies in the segment. These movies will promote you to be the one who goes out of the box and decides to follow their passion instead of being the usual boring self. Also, make sure that you have a handful of food present with you when you are watching these movies because they are sure to make you hungry.
Culinary Tourism is a new experience that is becoming a significant phenomenon worldwide, with culinary tours available for almost every major country. Culinary tourism brings food lovers from around the world to your doorstep to experience your country’s best. The most successful culinary tourism is about more than just food. It’s about immersing the customer in the culture, allowing them to explore the unique flavor of your country and its people. The best of culinary tourism is not just about the food, but the experience of it, and it’s this experience that will bring your country future success.
Food Tours and Experiences
During the last few decades, culinary tourism has grown in popularity among professional chefs, wine lovers, and food enthusiasts. As a result, towns recognized for their exceptional food and beverages have started to provide organized excursions that transport visitors to the best locations to dine and drink.
These tours may also involve some sightseeing and other enjoyable activities. They transport tourist groups to sites they would not have known about otherwise. Taking a culinary tour is thus a terrific idea for individuals who want to avoid tourist traps and truly appreciate eating like a local.
Culinary Tourism as a Profession-
Culinary tourism is one of the fastest-growing tourism types in the world. This is partly because food culture is such a big part of a country’s identity, but it’s also due to the increasing popularity of cooking shows and cooking blogs that fuel people’s desires to try new things in the kitchen and abroad. Many people visit a city for a conference or a business trip, but there are also many people who specifically visit a city to try the food, who may only be able to travel sometimes or are on a budget. This is where culinary tourism comes in! For those who love to travel and experiment with food, there are many culinary tours you can go on to experience the food and culture of a new place in a very hands-on manner.
Famous Countries for their food
France, Italy, Thailand, Mexico, Greece, and Japan are the top performers in this category. Each of these locations has a rich cuisine culture and dishes that have been passed down through generations. Furthermore, they embrace modern developments and fusion cuisine, which adds to the feeling of visiting for the sake of dining.
While cuisine reigns supreme, many tourists travel long distances to sample the finest liquors from across the world. This could include delicate French wines, Scottish highland whisky, Japanese sake, and dramatic Port wine consumed directly in the middle of its vines.
End Streak
Culinary tourism has been increasing in popularity thanks to the Internet. This form of tourism allows people to travel to the location where a certain food is made and make some great memories while learning about the cuisine and local culture. This new form of tourism is still a work in progress. Businesses are trying to figure out how to get tourists to go outside of normal tourist areas and to places that are more authentic. Hopefully, more businesses jump on the culinary tourism train and we get to see a rise in more food tourists!
Have a passion for cooking delicious food items but lack the energy and encouragement to do so, then friends here are some of the movies which are the best in motivating you deep down to go follow your passion for cooking. Movies can be a great medium of entertainment but, what many have not realized is that movies can also act as a medium of encouragement to people who want to fulfil their dreams.
Here are a few movies which will encourage individuals to follow their passion for cooking and who knows, the person might become the next Masterchef.
Eat, Pray, Love
Eat, Pray, Love is a self-discovery story about a freshly divorced woman travelling through Italy, India, and Bali. But for self-proclaimed foodies, this film offers two hours and twenty wonderful minutes of ogling over Julia Roberts’ mounds of spaghetti and gelato. That is more.
Mrs Doubtfire
Amateur and professional chefs alike will agree that the classic kitchen scene is so cringe-worthy that we just want to climb through the screen and teach Mrs Doubtfire a thing or two about cooking. But, hey, we have to hand it to the undercover housekeeper for making takeout appear just as good as a home-cooked meal.
My Big Fat Greek Wedding
We could go on and on about gyros, baklava, and tzatziki sauce, but carnivores would agree that the best moment of My Big Fat Greek Wedding is when Aunt Voula unexpectedly says, “What do you mean he doesn’t eat no meat? That’s all right. “I cook lamb!” And, Toula, we think moussaka is far superior to a Wonder Bread sandwich.
Waitress
From “Strawberry Chocolate Oasis Pie” to “Spaghetti Pie” to the, well, unusual “I Can’t Have No Affair Because It’s Wrong and I Don’t Want Earl to Kill Me Pie,” Waitress will provide plenty of dessert ideas. Or how about a huge helping of “Kick in the Pants Pie?” Need some pie inspiration? Try these out.
Babette’s Feast
Anyone planning a dinner party should see Babette’s Feast right away. The 1987 film, set in a 19th-century Danish town, reminds us of the power of a good meal. Consider it a thorough guide to creating the party of the year, with everything from traditional tablescapes to flowing food and wine.
Paris Can Wait
Paris Can Wait makes us want to pack our bags and jet off to the French Riviera, snacking on prosciutto and melon and enjoying an unplanned picnic with grapes, cheese, and wine. But, since that’s easier said than done, we’ll make do with a wonderfully curated cheese and charcuterie board. If the delectable pictures don’t whet your appetite, the foodie-friendly one-liners will. “Food is good for the soul,” says Jacques. We couldn’t put it better ourselves.
Chocolat
Curl up with Chocolat and let your inner chocoholic loose. This film is chock-full of dishes to fulfil your sweet taste, from chilli-infused hot chocolate to bite-sized nibs. And, with our selection of sweet, chocolaty treats, you may convert your kitchen into a patisserie.
These movies are some of the best movies in the segment. These movies will promote you to be the one who goes out of the box and decides to follow their passion instead of being the usual boring self. Also, make sure that you have a handful of food present with you when you are watching these movies because they are sure to make you hungry.
Culinary Tourism is a new experience that is becoming a significant phenomenon worldwide, with culinary tours available for almost every major country. Culinary tourism brings food lovers from around the world to your doorstep to experience your country’s best. The most successful culinary tourism is about more than just food. It’s about immersing the customer in the culture, allowing them to explore the unique flavour of your country and its people. The best of culinary tourism is not just about the food, but the experience of it, and it’s this experience that will bring your country future success.
Food Tours and Experiences
During the last few decades, culinary tourism has grown in popularity among professional chefs, wine lovers, and food enthusiasts. As a result, towns recognized for their exceptional food and beverages have started to provide organized excursions that transport visitors to the best locations to dine and drink.
These tours may also involve some sightseeing and other enjoyable activities. They transport tourist groups to sites they would not have known about otherwise. Taking a culinary tour is thus a terrific idea for individuals who want to avoid tourist traps and truly appreciate eating like a local.
Culinary Tourism as a Profession-
Culinary tourism is one of the fastest-growing tourism types in the world. This is partly because food culture is such a big part of a country’s identity, but it’s also due to the increasing popularity of cooking shows and cooking blogs that fuel people’s desires to try new things in the kitchen and abroad. Many people visit a city for a conference or a business trip, but there are also many people who specifically visit a city to try the food, who may only be able to travel sometimes or are on a budget. This is where culinary tourism comes in! For those who love to travel and experiment with food, there are many culinary tours you can go on to experience the food and culture of a new place in a very hands-on manner.
Famous Countries for their food
France, Italy, Thailand, Mexico, Greece, and Japan are the top performers in this category. Each of these locations has a rich cuisine culture and dishes that have been passed down through generations. Furthermore, they embrace modern developments and fusion cuisine, which adds to the feeling of visiting for the sake of dining.
While cuisine reigns supreme, many tourists travel long distances to sample the finest liquors from across the world. This could include delicate French wines, Scottish highland whisky, Japanese sake, and dramatic Port wine consumed directly in the middle of its vines.
End Streak
Culinary tourism has been increasing in popularity thanks to the Internet. This form of tourism allows people to travel to the location where a certain food is made and make some great memories while learning about the cuisine and local culture. This new form of tourism is still a work in progress. Businesses are trying to figure out how to get tourists to go outside of normal tourist areas and to places that are more authentic. Hopefully, more businesses jump on the culinary tourism train and we get to see a rise in more food tourists!
Today the world has changed a lot and a lot of startups are emerging. Startups are coming up with such frequency that they will soon be taking over the market from the big firms which are already established. There are many such stories about startups capturing the market because of their innovative ideas. One such story is about the company of True Elements.
True Elements, as a company, focuses on preserving the proper balance of excellent health by providing high-quality, benefit-packed products. The company offers a variety of products in the categories of muesli, seeds mixes, oats, nutritious seeds, roasted seeds, and oatmeal. Their products are high in fibre, critical vitamins, proteins, minerals, healthy fats, and antioxidants, making them an excellent choice for health-conscious consumers. The majority of their goods include no cholesterol or trans fat. These items are available in a variety of sizes and flavours. They can be purchased on the True Elements website HealthyWorld.in as well as other online marketplaces such as Amazon and Flipkart.
The legal name of the Company is HW Wellness Solutions Pvt Ltd. It is headquartered in Pune, Maharashtra, India. True Elements encountered logistical difficulties due to the city’s significant impact during the second wave of coronavirus. The company was founded in the year of 2015 and currently has a size of about 250 to 500 employees. The core team of the company consists of Puru Gupta (Co-founder & CEO), Sreejith Moolayil (Co-founder & COO), and Shahnawaz Alam (Chief Technology Officer). A major investor of the company is SIDBI Venture Capital. The company has total funding of about $3.2M.
When Puru Gupta, a former Procter & Gamble executive, launched Healthy World, an eCommerce website that mostly provided healthy food options, around a decade ago, just a small percentage of the country’s population was aware of what they were eating. However, by 2016, Indians had developed a taste for better dining and were willing to spend a little more on such options.
Puru concentrated on launching the product at ordinary trade stores instead of their competitors, who focused on modern trade stores.
True Elements is currently available in roughly 12,000 stores and plans to be in 20,000 stores by the end of FY22, according to HW Wellness Solutions Pvt Ltd. In addition, the brand will expand from 13 to six to seven new categories in the breakfast and snack area.
True Elements presently competes with The Whole Truth, which is supported by Sequoia Capital India, Yogabar, which is backed by Elevation Capital, and Mumbai-based Snackible, among a plethora of other health food businesses. According to Crunchbase, the Pune-based firm has raised Rs 150 million thus far.
True Elements focuses on brand promotion and recognition to differentiate oneself in a congested market. Puru demonstrates to his customers where each product is sourced. To that goal, the company has hired Ved Agarwal, a former Amazon category head who joined the team in July and is tasked with creating brand uniqueness for True Elements.
It was a long journey to come this far, but True Elements has come a long way. But it feels like the best is still yet to come and it’s just the beginning of a future where we will be seeing a lot of products of True Element.
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