Saturday, December 28, 2024
Home Blog Page 1208

5 Dietitian-backed food trends you should try in 2023

0

The nutrition market is constantly evolving, with numerous new food trends emerging year after year. Some trends come and go, but nutrition experts say a handful are here to stay in the New Year.

While there are no fad diets on this list, there are nutrition trends that will make a difference in your health in 2023. Just because these practices are fashionable now doesn’t imply they won’t have a significant impact on our health in the future.

Here’s a look at some of the top trends to try in 2023.

Eat more plants

You don’t have to become a full-fledged vegan to be deemed plant-based, and merely increasing the number of plants in your diet offers numerous benefits.

Plant-based eating is still one of the most popular health food trends, and it is expected to remain popular until 2023 as a more cost-effective way of eating. According to the study, a plant-based diet is associated with lower blood pressure, cholesterol, blood sugar, and a healthier weight. You don’t have to become a full-fledged vegetarian to get these potential benefits; simply incorporate 1-2 meatless meals each week and build from there.

Source sustainable seafood

Sustainable and wild-caught seafood is becoming more popular as people seek higher-quality items. Two of the most sustainable seafood options are wild-caught Alaskan salmon and sustainably-raised Argentinian seabass.

Sustainable sourcing and production of foods has gained traction, and I believe it will continue to do so in 2023. There are numerous strategies to support both your health and the health of the world, ranging from responsibly sourced seafood to an emphasis on plant-based solutions.

Eat more pulses

Pulses, such as beans, peas, and lentils, have been found to boost health in a variety of ways. Pulses are consistently included in healthy communities around the world, from the Blue Zones to the Mediterranean Diet, and they are here to stay in 2023.

Pulses are an excellent choice for 2023! Include half a cup of pulses in your daily diet to promote intestinal health, balance blood sugar, and reduce blood pressure. If you don’t like the texture, white beans can be blended and added to soups and casseroles for a creamy, nutritious texture.

Eat Intuitively

According to the CDC, from 2019 to 2022, there was an increase in eating disorder cases in emergency rooms due to the pandemic. In recent years, customers have been more interested in intuitive eating and a non-diet approach. This trend is expected to continue in 2023 as people seek treatment for eating disorders or disordered eating behaviors.

With the development of intuitive eating, many are abandoning diets in search of a more balanced way of eating. Years of dieting have been shown to have a negative impact on our mental health and can lead to a disordered relationship with food. Seeking assistance and striving toward a better relationship with food is a trend we can support!

Incorporate cultural foods

Research published in the American Journal of Clinical Nutrition in December 2021 found a lack of diversity among nutrition specialists. Many dietitians have now come up to stress the need for diversity in the field of nutrition, as well as in the meals that dietitians prescribe to their patients and clients.

The need for culturally diversified cuisine remains a trend and a focus in both retail and institutional food service. This can provide an opportunity to boost dietary diversity by incorporating more herbs and spices, which are high in polyphenols, which function as antioxidants and stimulate our gut bacteria.

Consumers are increasingly more concerned about the quality of their food, and food manufacturers are taking notice. Keep an eye out for the new nutrition label in 2023 to stay updated on industry trends.

Advertisement

This foodie from Hyderabad lost 40 kg by walking every day after she couldn’t fit into the seatbelt on a flight

0

Inder Deep Deep shed 40 kgs and found his fit version.

Inder Deep, a Hyderabad-based engineer and restaurateur, gave us considerable fitness inspiration by displaying a tremendous degree of commitment to his weight loss quest. A self-proclaimed foodie who works in the restaurant industry lost 40 kg in just 10 months.What brought it about? Let’s hear it straight from the source: the man.

What led to the weight gain?

“Since I wasn’t exercising much, I’d attribute the unexpected weight gain to my sedentary lifestyle.” I like to eat (and still do). I had to go to every restaurant I saw in a video or article about it. not to mention the wonderful messages from food delivery websites that prompted me to place an urgent meal order. Therefore, the weight gain was caused by eating a lot of food from outside and not exercising. When I reached 110 kg, it finally dawned on me that Inder Deep had stated, “Okay, you have to control it now.” 

What was the turning point that inspired you?

Inder Deep recalls the turning point in his life, stating, “It happened on a trip where, for the first time in my life, the seat belt did not fit me.” I did the most ridiculous thing: I sucked in all the air I could, drew my stomach in, fastened the belt with much effort, and sat there in agony, praying this misery would end quickly. I was too shy to ask for another one. Unfortunately, when you’re in agony, time drags, and those three hours, which seemed like an eternity, helped me reflect. 

Describe your diet and exercise routine.

Simple foods cooked at home were allowed in the diet. I did reduce my sugar intake, but there was no severe diet or calorie counting; just a simple “Ghar ka khana.” The exercise was something I could do every day since I wanted the weight loss to be long-lasting. I spent all of my time walking because I loved it. On average, I was walking 15 to 20 kilometers every day.

Do you have a fitness tip that has helped you?

“I believe it was listening to my inner voice and acting in a way that felt good to my body.” I didn’t pay attention to what other people thought. I was aware that what had worked for them might not have worked for me. I just went with my intuition, though I did seek medical advice when I was exercising a lot. I should avoid exerting myself greatly because I only have one kidney. “There were a few consultations, and I took the necessary measures when I was walking a lot, but other than that, I followed my body’s instructions,” says the Hyderabad-based QSR proprietor.

What alterations have you made to your way of living?

Inder Deep has trouble falling asleep and staying asleep, like the majority of us. He declares, “I am nocturnal; I have a hard time falling asleep at night.” When the rest of the world is asleep, I enjoy spending time by myself. The hardest aspect was getting enough rest and going to bed early. The largest lifestyle adjustment I made was getting enough sleep, but to be honest, I still have trouble with it.

What is the most difficult aspect of being overweight?

On my journey to fitness, I encountered a number of challenges, such as how difficult it is to find an appropriately sized shirt when you are overweight.

“Most brands won’t offer your sizes in their collection because they don’t view you as an audience.” The few brands that sell shirts for overweight people provide them in a variety of fits, and putting them on is a very taxing process. “You start feeling anxious about seemingly unimportant tasks, like going shopping,” says Inder Deep.

Advertisement

In 2022, global food prices will reach a record high due to conflict and drought

0

The U.N. Food and Agriculture Organization reported that despite falling for nine consecutive months, global prices for food commodities like grains and vegetable oils reached their highest levels ever last year as the Russian military conflict in Ukraine, a drought, and other factors increased inflation and exacerbated hunger around the world.

The FAO Food Price Index, which analyzes monthly changes in the prices of frequently traded food commodities on the worldwide market, fell by 1.9% in December compared to a month earlier, the Rome-based organization reported on Friday. Its annual average of 143.7 points was more than 14% higher than the average for 2021, which also experienced significant gains.

The price of vegetable oils fell in December, which contributed to the overall fall, along with reduced crude oil prices, projections of increasing soy oil supply in South America, and a decline in import demand. Additionally, grain and meat declined, but dairy and sugar saw a tiny increase.

After two years of extreme volatility, lower food commodity prices are welcome, said FAO Chief Economist Maximo Torero in a prepared statement. Given that food prices are still high globally, several staples are approaching record highs in price, rice prices are rising, and there are still numerous concerns associated with future supplies, it is crucial to maintain vigilance and maintain a strong focus on mitigating global food insecurity.

According to FAO data, the food price index for the U.N. agency reached its highest level last year since records first began in 1961.

Because Russia and Ukraine were the world’s top producers of wheat, barley, sunflower oil, and other products, particularly for countries in parts of Africa, the Middle East, and Asia that were already experiencing a food crisis, the two countries’ invasion of Ukraine in February exacerbated a food crisis.

Due to the disruption of crucial Black Sea supplies, food prices increased to all-time highs, causing inflation, poverty, and food insecurity in poor countries that depend on imports.

The supply of fertilizer and energy, both essential to food production, were severely shaken by the war. Along with other environmental shocks, such as those in the Horn of Africa, this contributed to the hunger there. The United Nations has issued a famine alert for sections of Somalia as Ethiopia, Somalia, and Kenya are all suffering from the worst drought in decades. There have already been thousands of deaths.

Although they decreased in December along with the price of other grains, the FAO reported that prices for wheat and corn last year hit record highs. It stated that exporters faced intense competition as a result of harvests in the Southern Hemisphere, which increased supplies.

Even though it fell in December to its lowest point since February 2021, the organization’s vegetable oil price index reached an all-time high last year. The FAO Meat Price Index and Dairy Price Index for the entire year 2022 were likewise the highest since 1990.

Advertisement

West Bengal will present Kolkata street food to G20 delegates at Victoria Memorial Hall

0

On January 11, the state government of Bengal intends to provide a demonstration of Kolkata’s street food at the Victoria Memorial Hall complex. This is part of the preparations that are being made for the G20 delegates who will be in the city.

The senior authorities of the state have organized a series of briefings for the delegates who will attend the preparatory meeting that will take place on January 9 at the Biswa Bangla Convention Center in New Town.

An official stated that they intend to provide a selection of cuisines to the delegates, and they are going to set up twenty food kiosks at Victoria Memorial Hall to do so. In addition to rasogolla, possibly all of the other well-known dishes, such as rolls and chops, kachori, aloo dum and luchi, momos, and Mughlai paratha, could be made available to tourists. 

An official stated that the primary objective was to promote the street cuisine of this city that is rich in culture and to demonstrate to the delegates that the street food in Kolkata is fairly safe for consumption.

In addition, there will be horse-drawn carriages available for the G20 delegates to take a trip in as they tour the gorgeous Maidan and the area around Victoria Memorial.

Advertisement

5 Best profitable businesses to start in 2023

0

You’ve arrived at the right place if you are’re seeking some exclusive 2023 business ideas. Starting your own business is an excellent way to be your own boss and attain financial freedom. And, Remember that with an the appropriate company idea, you may start earning money right away. But, before that we should note in 2023, what are the finest small enterprises to start in 2023? So, for your convenience, wWe’ve  have produced a list of business ideas that we believe can beare best positioned for success in 2023 to assist you in finding the right one.

Content Marketing

If you’re a talented writer with something worthywhile to say, content writing and blogging could be anthe ideal business for you in 2023. In today’s digital environment, an increasing number of businesses require high-quality content. There is a high demand for writers who can provide compelling, well-written content for everything from blogs to website copy to eBooks.

For this internet business concept, you can either start your own blog and earn money from advertising or work as a freelance writer for firms. If you prefer to work with businesses, you can list your services on freelance websites such as Fiverr or Upwork.

Digital Marketing

As more small businesses migrate their operations online, they must discover new ways to reach their target customers. This is where digital marketing comes into play. Your work as a digital marketer will be to assist businesses in promoting their products or services online. Search Engine Optimization (SEO), designing and managing social media marketing posts, developing paid marketing campaigns for pay-per-click and social media platforms, monitoring the online reputation, and other tasks may be included.

If you want to get started in digital marketing, starting your own blog is the greatest method to do so. This will provide you with a platform to demonstrate your abilities and attract future clients. You can begin offering your services on freelancing sites once you have a few clients.

Dropshipping Business

Dropshipping is a sort of internet business in which things are sold and sent straight from the supplier to the client. Your task as a drop shipper will be to find suppliers, build a website, and then promote your products. When a customer orders one of your products, you just place an order with the supplier and have the product delivered to the consumer.

To begin dropshipping, you’ll need to identify a supplier and build a website. After that, you can begin promoting your products on your blog or social media profiles. You can also use an e-commerce platform such as Shopify or BigCommerce.

Food Delivery Service

A meal delivery service is another excellent small company concept for 2023. Food delivery services are becoming increasingly popular as more people work from home. Your task will be to bring meals from restaurants to people’s homes while running a food delivery service.

To get started, you’ll need to identify a few local restaurants eager to collaborate with you. You can begin promoting your service on your blog or through social media channels once you have a few partners. You can also use a food delivery service such as DoorDash or Postmates.

Sell Your Crafts

Selling your crafts is one of the top small business ideas to start in 2023 if you’re creative. This might range from paintings and sculptures to jewelry and clothing.

To begin, you’ll need to compile a portfolio of your work. You can then begin promoting your company through your blog or social media sites. You can also sell your products on websites such as Etsy and Amazon Handmade, as well as through craft fairs and consignment stores in your area. There are several outlets for selling your crafts, so get creative and think outside the box.

These are just a few profitable small business ideas to help you start your own in 2023. One of these business ideas may be ideal for you if you’re seeking for a way to create money and be successful. All you have to do is determine whatever company idea appeals to you the most and work on developing the abilities required for success. Any of these company ideas can be successful in 2023 with a little thought and hard work.

Advertisement

Does Pakistan have a chance of becoming another Sri Lanka? A food shortage is affecting the locals

Pakistan is experiencing its greatest economic crisis ever as a result of a significant lack of foreign exchange reserves in the nation. Pakistan’s foreign exchange holdings have decreased by $6.7 billion. China’s investment in the nation has also decreased concurrently. The economy has been negatively impacted by the nation’s dysfunctional politics.

Under its new energy-saving initiatives, Pakistan’s government recently mandated that all marketplaces and malls close by 8:30 p.m. To save the cash-strapped nation an additional 62 billion Pakistani rupees ($273 million), they have also requested that restaurants close early.

With a $1.1 billion IMF rescue tranche blocked due to disagreements over the ninth program review, which was supposed to be finished in November, Pakistan is struggling to allay default fears in both domestic and international markets at the time of the move. The production of inefficient fans and light bulbs was also prohibited starting in February and July, respectively, as part of Pakistan’s energy conservation plan.

Pakistan’s peak summer electricity consumption was 29,000 megawatts (MW), compared to 12,000 MW in the winter, mostly because more people used fans during the warmer months.

As a “symbolic” gesture, half of the street lights across the nation will remain off.

In the midst of the energy crisis, residents of the country’s Khyber Pakhtunkhwa province are stockpiling gas cylinders, according to a live broadcast from Al Arabiya Post. Additionally, the nation’s food problem has gotten worse. Additionally, people were spotted filling their LPG tanks with plastic balloons in several films. In Pakistan, food inflation increased 35.5% more quickly than it did a year earlier, while transportation costs increased 41.2%.

While everything is going on, Sri Lanka has been dealing with skyrocketing prices for more than a year, largely as a result of its greatest financial crisis in more than seven decades. The COVID-19 pandemic devastated tourism and reduced remittances from locals who were working abroad, plunging the island nation into a financial catastrophe. Fuel prices in particular were greatly increased by the war in Ukraine.

The president resigned and left the country in July. By that time, Sri Lanka had already started talking to the IMF, and they had subsequently agreed to a preliminary loan agreement for $2.9 billion.

Advertisement

2022 Will Be Called the Year of Crunch by Frito-Lay!

0
Frito-Lay

According to the most current U.S. Snack Index from Frito-Lay, Plano, Texas, 2022 will be the year of crunch. More than 70% of snackers would choose a dish with a crunch when thinking about their ideal snack, according to an index that surveyed consumers about their snacking preferences.

Other significant snack qualities identified by the Snack Index among consumers, in addition to crunch, included sweetness (66%), saltiness (61%), and fullness (53%). Nearly 50% of those polled said that when they were thinking of the ideal snack, it also brought back memories of a particular time and made them feel nostalgic (49%).

Crunch by Frito-Lay!

Denise Lefebvre, senior vice president of research and development for Frito-Lay and Quaker Foods North America, stated that examining all aspects of a snack—including the crunch factor—is very essential to the company. Because we are aware that everyone’s ideal snack is unique, we regularly solicit feedback from customers before involving our chefs and culinary centre to offer diversity, deliver on flavour, and discover new dishes that customers adore.

While age disparities and end-of-year snacking habits also contribute to trends to monitor, Frito-Lay believes that all adults will continue to opt for crunchy snacks in 2023.

In comparison to other generations, Gen Z is twice as likely to order snacks for delivery at night, and over 50% of Gen Z say that snacking is most satisfying after dark. 50 per cent of millennials claim to visit grocery or convenience stores to sate their late-night food desires. 

Frito-Lay Shares
Frito-Lay Shares

According to the Snack Index, 61% of adults were unlikely to crave snacks if they felt depressed around the holidays, despite the fact that 65% of adults crave snacks the most when they want to reward themselves. Snacking is also a sensory experience, with 55% of respondents saying they are most in the mood for snacks when they smell them and 52% when they see them.

Americans are more inclined than other people to try a recipe that calls for Lay’s potato chips (46%), when it comes to snack cookery. Furthermore, they are more likely (40%) to try a recipe using Red Gold pretzels than Cheetos Original (37%).

Frito-Lay News:

A national sample of 2,212 persons was surveyed by Morning Consult between November 4 and November 7 for this survey. The interviews took place online, and the data were weighted depending on the gender, educational level, age, race, and geographic location of the target sample of individuals. The margin of error for the entire survey’s results is two percentage points, plus or minus.

Texas-based Plano A division of PepsiCo, Purchase, New York, which also produces the brands Bubly, Gatorade, Pepsi, Lipton, Mountain Dew, Propel, Quaker, and others, is Frito-Lay North America Brands.

Advertisement

Anupam Kher shares some delicious treats but states, “I’m not eating this.”

0

The incredible performer Anupam Kher has made a name for himself in both Bollywood and Hollywood. The 67-year-old actor has a busy schedule and is frequently travelling. Anupam Kher, who has more than 5 million Instagram followers, never forgets to include his fans and followers in all of his culinary and travel endeavours! We learned Anupam Kher was a big foodie in this way. 

What you just read is true! The seasoned actor typically appears to be savouring one or more delicacies. He enjoys tasting different foods. Guess what, though? In his most recent upload, this was not the case. “I am not eating this,” he captioned a video of some delicious sweets that he put online. Look at the pictures down below.

Anupam Kher participated in a dessert banquet and essentially lived out the sweet tooth’s dream. In his Instagram story, he revealed all the desserts that were a part of the scrumptious buffet while hiding from the camera. On exhibit were desserts including ras malai, pineapple rabdi, malpua, chocolate cake, and beetroot halwa. We were tempted by the decadent dessert platter just by looking at it! 

Anupam Kher is frequently spotted munching on something delicious! A few days ago, he uploaded a picture of his breakfast to Instagram stories. He began by indulging in some delicious, expertly prepared dal pakwan from Agra.

Why not create some dessert at home if you have the same cravings?

Advertisement

Unveiling Kurkure’s Venture into Light and Textured Snacks!

0
Kurkure Sizzlin' Hot
Kurkure Sizzlin' Hot

It’s easy to say, “Take it lightly, friend,” but it’s tremendously difficult to do. PepsiCo India’s salty snack brand Kurkure has a new sub-brand to help you practice what you preach.

Kurkure Playz is Kurkure’s first venture into the soft-textured snack sector. This has historically been categorized as a puff, with flavours such as Masala Munch, Chilli Chatka, Green Chutney, and the six-month-old Chatpata Cheese.

Kurkure’s New Venture!

Kurkure Playz is expanding the mother brand’s presence in the pellet sector of the soft-textured snacks market with the already existing puffcorn flavour and the new Pasta, which is a creamy, herb, and onion flavour in a pasta-shaped bite.

“Pellets have grown more than puffed in the last several years,” says Neha Prasad, associate director and brand lead at Kurkure. She reminds everyone that Kurkure first arrived in India with extruded items. “That’s how the category was developed, and now that the light-textured snack has emerged, we have to play in this segment as well.”

The brand has already launched an advertisement to promote Kurkure Playz, and another is on the way. Unlike previous Brand advertisements, which explored chaotic, funny, and wink-wink cliches, this one opts for the horror-comedy genre.

The ad, created by Leo Burnett, which got the creative mandate for PepsiCo India in 2022, portrays a person who, despite seeing a ghost in the room he’s about to move into, can keep his cool after taking a mouthful of puffcorn with his quivering hands.

What comes next? He is able to soothe the tense mood by negotiating a rent-sharing deal with the ghost.

“Halke Mein Lo,” says the advertisement.

“Today’s generation doesn’t take things too seriously, and this is the fact we can claim,” says Vikram (Spiky) Pandey, Leo Burnett’s national creative director. He claims that the team opted to move forward with this mindset and the aspect of the sub-brand being a light snack.

“Halke Mein Lo” is a colloquial phrase that travels well, according to Pandey. “When people use it in casual conversation, it tends to remind them of your product or communication.” That’s where the line originated.

According to Pandey, if someone dismisses something as weird as meeting a ghost in your room, “it’s a story worth watching and telling everyone else.”

According to Prasad, the two Kurkure Playz products have the most distinct flavours in the category. “The concept was written, tested with consumers, and different proposals were required.” This is how we came up with this concept. “

It’s worth noting how the advertisements and communication strategy were created. Pandey says that they created a discourse that was distinct from the basic DNA of the Kurkure brand. However, Prasad and her crew, despite enjoying it, would return to Terrafirma.

 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Lay’s India (@lays_india)

Last year, Kurkure introduced Chatpata Cheese. Instead of embarking on the time-consuming job of developing a new sub-brand, the company could have done the same with Pastax.

According to Prasad, the cohort, placement, and competitive landscape of this light-textured snack are unique. “It’s critical that we (Kurkure) establish a portfolio, so we must keep it all together under a sub-brand.”

When asked about the possibility of cannibalizing existing Kurkure flavours and snacks from the PepsiCo family, Prasad admits that it is possible, but she believes that the new soft texture snacks under Kurkure Playz will provide “greater business potential.”

Kurkure Playz will primarily target a young demographic. While Prasad knows this customer segment isn’t on TV, the medium, she adds, “is still the most effective way of getting out to the masses.” As a result, it will be included in the mix, along with digital, social, and on-the-ground activations.

The brand has already appeared on “The Kapil Sharma Show” and “Indian Idol” and is available through key retail and online platforms.

Advertisement

Knit Report: Gen Z prefers sweet snacks, whereas Millennials prefer salty ones

0

According to the Gen Z vs. Millennials Youth Snacking Trends Report by Knit, an Austin, Texas-based research firm, consumers chose snacks based on flavours, ingredients, packaging, and other factors.

According to Knit, millennials were born between 1981 and 1996. Anyone born after 1997 is considered to be a part of the world’s first ethnically and technologically diverse generation. The research firm also categorizes Gen Z as addicted to their screens, idealistic about the environment and social issues, and with an estimated $150 billion in combined purchasing power (and counting).

Discover how the two generations’ different snacking habits differ by reading on.

Snacking Patterns

76.2% of those who responded to the study indicated they snack two to three times per day. In comparison to Gen Z’s 7.1%, millennials are more likely to snack frequently (18.2% vs. 7.1%). However, a portion of Gen Zers (27.9% vs. 19.9% of millennials) are more likely to limit their snacking to only one snack per day.

Favourite Snacks

According to the report, millennials prefer salty snacks while Gen Z prefers sweets. Compared to millennials, Gen Z has also shown a little higher liking for savoury and spicy food, at 57.1% and 47.9%, respectively.

Chips were the most popular category-specific snack choice for both age groups. The following most popular categories for Generation Z were cookies, chocolates, and then gummies. The following two most popular categories among millennials were crackers and snack mixtures.

Snacking was most common for Gen Z and millennials during passive activities like watching television and when they were bored at home. More than 56% of millennials and 50% of Gen Z watch television while snacking.

Assorted snacks that Gen Z prefers depend on the situation:

  • Cheese and crackers when you’re bored at home
  • Getting together with friends: gum
  • Gummies, chips, and cookies while watching TV
  • Fruit and protein bars after working out

The following are millennials’ preferred snacks, listed by the situation:

  • Cookies and crackers for when you’re bored at home
  • Having a social gathering: cheese, cookies, and chips
  • Granola bars and snack mixtures for on-the-go
  • Watching TV: chocolate and chips
  • Protein bars after working out

Ingredients

According to Knit, the popularity of gluten-free and plant-based diets has caused parents and younger customers to pay more attention to the labels of the products they eat.

When it comes to choosing which snack to consume, Gen Z and millennials appear to be most influenced by the ingredients, while calorie and macro counts are not far behind.

Brands

Pricing is the primary element that influences both millennials and members of Generation Z to try a new snack. According to Knit, they want to be sure that the risky purchases leave room for their mainstays before spending a chunk of their weekly snacking budget.

Following price, brand recognition exerts a strong influence on Gen Z consumers’ decisions to try new snacks, with 52.4% placing the brand first or second, compared to 48.4% of millennials.

Purchasing Snacks

Although seeing something new in an aisle remains the top way to discover new products for both Gen Z and millennials (46.2% and 58.2%, respectively), Gen Z’s price sensitivity continues to be a factor. In-store coupons are more likely to persuade Gen Zers (12.8% vs. 5.5%) to try new snacks than they are to persuade millennials.

Gen Z is more influenced by in-store advertisements than millennials, who test new products at a rate of 7.7% vs. 3.6%.

Advertisement