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Campa Cola is Back! Reliance Retail to relaunch iconic Campa Brand in Sparkling Beverage Category

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Campa Cola
(Representative Image)

Reliance Consumer Products Ltd (RCPL), a subsidiary of Reliance Retail Ventures Ltd (RRVL), has recently announced the relaunch of the iconic Campa brand of beverages. The brand, which has been around for over 50 years, has been contemporized to cater to the modern Indian market. The portfolio of Campa beverages will initially include Campa Cola, Campa Lemon, and Campa Orange, all of which will be part of the sparkling beverage category.

RCPL’s decision to relaunch the Campa brand is part of its strategy to strengthen its FMCG portfolio and expand its presence in the highly competitive Indian market. The acquisition of a 50% stake in Gujarat-based Sosyo Hajoori Beverages (SHBPL), which owns the Campa brand, has provided RCPL with the necessary resources and expertise to revitalize the brand.

RCPL spokesperson, said, “By presenting Campa in its new avatar, we hope to inspire consumers across generations to embrace this truly iconic brand and trigger a new excitement in the beverage segment.” “With 50 years of rich heritage, Campa’s contemporary cut-through character is set to offer Indian consumers a “The Great Indian Taste” this summer.”

The rollout of the Campa portfolio across India will begin in Andhra Pradesh and Telangana. This will be followed by an expansion across the country, as RCPL looks to establish the brand as a major player in the beverage industry. With the relaunch of the Campa brand, RCPL aims to tap into the growing demand for high-quality, locally produced FMCG products in India.

The relaunch of the Campa brand by RCPL represents a significant move in the FMCG space in India. With its extensive distribution network and marketing expertise, RCPL is well positioned to successfully revive the iconic Campa brand and make it a household name once again.

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Delhi drinks for a Whopping INR 238 Cr one Week during Holi; Set a Record for Liquor Sale

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Holi is one of the most popular festivals in India, celebrated with great enthusiasm and joy across the country. It is a festival of colors and is known for its vibrant and lively atmosphere. In Delhi, the capital city of India, people celebrate Holi by throwing colors, dancing, and enjoying traditional food and drinks.

Alcohol is an integral part of Holi celebrations in Delhi, as it is in many other parts of the country. People tend to consume more alcohol during Holi than on any other festival or occasion. This is partly because Holi is a time for celebration and enjoyment, and alcohol helps people let loose and have fun.

The surge in alcohol sales during Holi is not just limited to Delhi. It is observed in many other parts of the country as well. According to a report by the Associated Chambers of Commerce and Industry of India (ASSOCHAM), alcohol sales during Holi in India are expected to cross INR 7,000 crore, with Delhi accounting for a significant chunk of that.

However, the rise in alcohol consumption during Holi also raises concerns about safety and health. Excessive alcohol consumption can lead to a range of health problems, including liver damage, high blood pressure, and alcohol addiction. It can also lead to accidents and injuries, as people tend to be more reckless and careless when they are drunk.

To address these concerns, the Delhi government has taken several measures to regulate alcohol sales during Holi. For instance, it has declared dry days on Holi and the day before it, prohibiting the sale of alcohol in bars and liquor stores. It has also imposed strict regulations on the sale of liquor to minors and drunk driving, with heavy fines and penalties for violations.

While alcohol sales during Holi in Delhi may bring in significant revenue for the government, it is important to ensure that it is consumed responsibly and without causing harm to individuals or society as a whole.

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Payasam: The South Indian Version of Kheer that one cannot get enough of

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Payasam

Payasam to South is what Kheer is to North, same thing but different name and spices. It is the perfect example of how we all are different but at the end of the day humans, with little differences here and there. 

A bowl of warm and creamy payasam, with the fragrance of cardamom and saffron wafting up to your nose is a comforting delight in every South Indian household prior to any festival.  The first spoonful of the dessert is heavenly – the sweetness of the milk and sugar blend seamlessly with the softness of the rice, and the crunch of the nuts provides a perfect contrast. The slow-cooked rice, milk, and sugar until the mixture becomes thick and creamy, and then adding in aromatic spices like cardamom, saffron, and cinnamon. The addition of nuts like almonds, cashews, and pistachios provides a delightful crunch and texture to the dish that makes it a heavenly delight. 

This dish was originally created during the vedic period as a sacred offering to please the god. Overtime, humans got a hold of its taste and there is no going back ever since and it became famous throughout the Indian subcontinent with different regional variations of its own. 

Making payasam at home is simple and requires only a few ingredients. Here are the steps to make rice payasam:

Ingredients:

  • 1 cup rice
  • 1 cup sugar
  • 4 cups milk
  • 1/4 teaspoon cardamom powder
  • 1/4 teaspoon saffron
  • 2 tablespoons ghee
  • 1/4 cup cashew nuts
  • 1/4 cup raisins

Instructions:

  1. Rinse the rice in water and soak it for 30 minutes.
  2. In a pot, boil the milk on medium heat and add the soaked rice.
  3. Cook the rice in milk until it becomes soft and the milk thickens.
  4. Add sugar and stir until it dissolves.
  5. Add cardamom powder and saffron and mix well.
  6. In a separate pan, heat ghee and fry the cashews and raisins until they turn golden brown.
  7. Add the fried cashews and raisins to the payasam and mix well.
  8. Serve hot or chilled.

Although this heavenly delight is irresistible, it is important to consume it in moderation as it is high in calories, sugar and saturated fats. It is recommended to enjoy payasam as an occasional treat rather than as a regular part of your diet.

Overall , It is a delicious and versatile dessert that can be enjoyed in many forms. Whether you prefer it thick and creamy or light and refreshing, there is a payasam recipe to suit your taste. So, why not try making payasam at home today and indulge in this authentic Indian dessert?

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How to keep your Strawberries Fresh? Tips & Tricks!

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strawberry

Strawberry is a popular fruit enjoyed around the world by many people. They are delicious, nutritious, and versatile, but they can be quite delicate and can spoil quickly if not stored properly. 

Strawberries are a beloved fruit that is enjoyed in various ways, from eating them fresh to using them in smoothies, baked goods, and salads. However, strawberries are delicate and prone to spoilage, which can lead to wasted fruit and money. In this article, we’ll discuss some tips on how to keep your strawberries fresh for as long as possible.

Store them properly 

To keep your strawberries fresh, you need to store them properly. The best way to store strawberries is in the refrigerator, preferably in a shallow container lined with paper towels. Make sure the container is not too deep, as the weight of the berries can cause them to bruise and spoil. Do not pack the strawberries too tightly, as this can cause them to become squished and spoil more quickly.

Remove any spoiled berries 

Even with the best storage practices, some strawberries may spoil before others. To prevent spoilage from spreading, it is important to remove any spoiled berries as soon as you notice them. This will help to keep the remaining strawberries fresh for longer.

Avoid exposure to heat and sunlight

Strawberries are sensitive to heat and sunlight, so it is important to keep them away from these factors. Do not leave your strawberries in direct sunlight or near sources of heat, such as ovens or stovetops. Heat can cause the strawberries to spoil more quickly and can also cause them to lose their flavor and texture.

Choose the right strawberries

 The first step to keeping your strawberries fresh is to choose the right ones. Look for strawberries that are plump, firm, and bright red. Strawberry mush, bruised, or moldy should be avoided. If you’re buying strawberries in a pre-packaged container, check the bottom of the container to make sure there are no squished or moldy berries.

Wash the strawberries just before eating

Washing strawberries before storage can lead to moisture, which can cause them to spoil faster. Instead, wash the strawberries just before eating them. Rinse them under cold running water and pat them dry with a paper towel or clean kitchen towel. Strawberries should not be washed until they are ready to be eaten.

Store strawberries in the refrigerator

To keep strawberries fresh, it’s important to store them properly. Place the strawberries in a container lined with paper towels or a clean kitchen towel. The paper towels will absorb excess moisture and prevent the strawberries from getting moldy. Leave the lid slightly open to allow for air circulation.

Avoid leaving strawberries at room temperature

Strawberries should not be stored at room temperature for a long period. Heat and humidity can cause the strawberries to ripen and spoil faster. If you’re planning to eat the strawberries within a few hours, you can leave them out. But if you want to store them for more than a day, it’s best to store them in the refrigerator.

Do not remove the stems until ready to eat 

Leaving the stems on the strawberries until ready to eat will help keep them fresh. The stems help prevent moisture loss and keep the strawberries from getting soft. If you remove the stems, the strawberries will spoil faster.

Use a vinegar solution to remove bacteria 

If you notice any mold or bacteria on your strawberries, you can use a vinegar solution to remove it. The vinegar should be combined with three parts of water in a bowl. Soak the strawberries in the solution for a few minutes, then rinse them under cold running water and pat them dry.

Freeze strawberries for long-term storage 

If you have too many strawberries or want to store them for a long time, you can freeze them. First, rinse the strawberries under cold running water and pat them dry. Remove the stems and cut the strawberries into slices or halves. Place the strawberries in a single layer on a baking sheet and freeze them for a few hours. Once the strawberries are frozen, transfer them to a freezer-safe container or freezer bag. Frozen strawberries can be stored for up to 6 months.

Keep Them Dry

To prevent moisture from building up and causing mold growth, it’s important to keep your strawberries dry. After washing them, use a clean paper towel to pat them dry. You can also lay them out on a clean towel and let them air dry for a few minutes. Once they’re completely dry, transfer them to a container or storage bag.

Don’t Stack Them Too High

When storing strawberries in the refrigerator, it’s important not to stack them too high. This can cause the weight of the strawberries to crush the ones at the bottom, leading to bruising and spoilage. Store them in a single layer, if possible.

Keep Them Away from Moisture

While it’s important to keep your strawberries dry, it’s equally important to keep them away from moisture. This includes condensation from the refrigerator or any other sources of moisture in your kitchen. Moisture can cause the strawberries to become damp and moldy, which will shorten their shelf life.

Strawberries are delicate fruit that requires proper handling and storage to keep them fresh and your strawberries fresh requires proper selection, storage, and care. 

Remember to keep them dry, Choosing the right berries, avoiding moisture, storing them properly, removing spoiled berries, freezing them, avoiding heat and sunlight, and using a vinegar solution can all help to extend the shelf life of your strawberries and keep them fresh and delicious.

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Couple Steals Wine worth INR 14 Cr after ordering 14-course meal at Michelin-Star Restaurant

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restaurants

The theft of rare and expensive wine is not an uncommon occurrence, and the incident at Atrio is just one example of how some people are willing to go to great lengths to get their hands on valuable bottles of wine. The wine industry is a multi-billion dollar industry, and collectors around the world are willing to pay top dollar for rare and vintage wines.

The value of wine increases significantly as it ages, and it is not uncommon for some wines to fetch tens of thousands of dollars at auctions. This is why wine cellars in high-end restaurants and hotels are heavily secured, and access is restricted to a select few. However, even with tight security measures in place, there are still those who are willing to take the risk of attempting to steal valuable wine.

The couple involved in the Atrio theft had clearly done their research and were able to pull off a well-planned heist. They had visited the restaurant multiple times in the months leading up to the robbery, and the woman even went so far as to obtain a fake Swiss passport to check into the adjacent luxury hotel.

Once at the restaurant, the couple ordered an extensive meal and were given a tour of the wine cellar. It was during this tour that they were able to steal an electronic key to the cellar. The couple then left the hotel in the early hours of the morning with the stolen wine bottles wrapped in hotel towels and concealed in travel bags.

The theft was not discovered until later that day when the staff at the restaurant realized that some of their most expensive bottles of wine were missing. The police were alerted, and an investigation was launched, but it was not until a year later that the couple was caught at the border of Montenegro and Croatia.

Despite the fact that the restaurant was compensated by their insurance company, the loss of such valuable wine was undoubtedly a blow to the business. However, the fact that they were able to rebound and earn a third Michelin star just goes to show the resilience of the restaurant industry.

The wine heist is a cautionary tale of the lengths some people are willing to go to in order to obtain rare and valuable wine. It is also a reminder of the importance of tight security measures in places where such wine is stored and sold.

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Courtyard by Marriott and Fairfield by Marriott Outer Ring Road opens doors for Qafila by Kava, a Gourmet Restaurant

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hotel

Qafila by Kava is a gourmet restaurant that offers a unique dining experience celebrating the rich and diverse culinary traditions of India. Located at the Courtyard by Marriott and Fairfield by Marriott Outer Ring Road, this exclusive dining experience is headed by chef Azar, who has over a decade of experience working in hotels and is known for his passion for creating exquisite dishes using the finest ingredients.

The restaurant offers a dinner-only service that ensures an intimate and exclusive guest experience. Qafila believes in the art of slow cooking, which involves taking time to prepare each dish with care and attention to detail. For example, the Kava (Qafila) Dal takes 36 hours to prepare and is served delicately, with no rice grain broken. Similarly, the Biryani at Qafila is cooked on dum, which means slow cooking, and is served with the utmost care to ensure that every bite is a delight.

Sushma Khichar, general manager of Courtyard by Marriott and Fairfield by Marriott Outer Ring Road, said, “Kava has been one of the favourite dining destinations ever since its launch. With this new introduction of Qafila by Kava, the entire look and feel of the place, the menu, we are confident that our guests and food enthusiasts will revel in the refreshing flavours from Qafila.”

What makes Qafila truly special is its commitment to quality and exclusivity. The restaurant’s signature dinner service allows it to provide the most exquisite and carefully crafted dishes to its diners, ensuring that every guest has a truly memorable experience. Qafila’s menu features a collection of recipes that have been handed down through generations and perfected by a team of expert chefs. From the royal kitchens to the bustling streets of the old walled city, the menu captures the essence of India’s diverse regional cuisine and culture.

Qafila’s dedication to quality extends to every aspect of the dining experience, from the carefully selected ingredients to the elegant decor and attentive service. Whether you’re looking for a romantic dinner for two or a memorable meal with friends and family, Qafila is the perfect place to indulge in the finest Indian cuisine. So come and experience the magic of Qafila by Kava, and discover the flavors and traditions of India like never before.

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7 Superfoods Containing Soluble Fiber that can help you Lower your Cholesterol

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breakfast

High cholesterol is a common health issue that affects many people. If left untreated, it can lead to serious health conditions such as heart disease, stroke, and atherosclerosis. Fortunately, there are many dietary changes that can be made to help reduce cholesterol levels. One of the most important dietary changes is to increase your intake of foods that contain soluble fiber. Soluble fiber helps to reduce cholesterol levels by binding with cholesterol in the gut and preventing it from being absorbed into the bloodstream. In this listicle, we will explore 7 foods that contain soluble fiber and can help to reduce cholesterol levels.

1. Oatmeal

Oatmeal is a great source of soluble fiber and is an easy way to start your day with a cholesterol-lowering breakfast. Oatmeal contains beta-glucan, which has been shown to reduce cholesterol levels. Eating one or two servings of oatmeal per day can help to lower cholesterol levels.

2. Barley

Barley is another great source of soluble fiber. It is high in beta-glucan, which helps to reduce cholesterol levels. Barley can be added to soups and stews, used as a side dish, or even added to smoothies.

3. Apples

Apples are a great source of pectin, which is a type of soluble fiber. Eating one or two apples per day can help to reduce cholesterol levels. Apples can be eaten as a snack or added to salads, oatmeal, or even smoothies.

4. Citrus Fruits

Citrus fruits such as oranges, lemons, and limes are high in pectin and can help to reduce cholesterol levels. Eating one or two servings of citrus fruits per day can help to lower cholesterol levels.

5. Legumes

Legumes such as beans, peas, and lentils are high in soluble fiber and can help to reduce cholesterol levels. Eating one or two servings of legumes per day can help to lower cholesterol levels. Legumes can be added to soups, salads, and stews.

6. Nuts and Seeds

Nuts and seeds such as almonds, walnuts, and flaxseed are high in soluble fiber and can help to reduce cholesterol levels. Eating one or two servings of nuts and seeds per day can help to lower cholesterol levels. Nuts and seeds can be eaten as a snack or added to salads, oatmeal, or smoothies.

7. Fatty Fish

Fatty fish such as salmon, mackerel, and sardines are high in omega-3 fatty acids, which can help to reduce cholesterol levels. Eating one or two servings of fatty fish per day can help to lower cholesterol levels. Fatty fish can be grilled, baked, or even added to salads or soups.

High cholesterol is a common health issue that can lead to serious health conditions if left untreated. Fortunately, there are many dietary changes that can be made to help reduce cholesterol levels. Eating foods that are high in soluble fiber, such as oatmeal, barley, apples, citrus fruits, legumes, nuts and seeds, and fatty fish can help to reduce cholesterol levels. Making these dietary changes can help to improve your overall health and reduce your risk of developing serious health conditions.

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This Genius Hack to Store Cake in Fridge Gets Viral with Over 7 Million Views!

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viral

Cakes are a popular dessert item, whether it’s a special occasion or just a simple treat. From the traditional chocolate cake to more unique varieties such as red velvet, carrot, or fruitcake, cakes are enjoyed by people of all ages and backgrounds. However, once the cake has been cut and served, it can be challenging to store it properly in the fridge.

When it comes to storing cake, the primary concerns are maintaining the cake’s shape and moisture. Nobody wants their cake to dry out or become misshapen. While many people use bowls or trays to store cake in the fridge, it’s not always an effective method, and the cake can still get squished or dry out.

That’s where the viral hack comes in handy. The video shared on Twitter by @AramVartian shows a simple yet effective way of storing cake in the fridge. Instead of using a bowl or tray, the cake is transferred from its cardboard tray onto the lid of a Tupperware box. The box’s glass container is then placed upside down on top of the lid, and the whole thing is sealed shut. This method not only protects the cake’s shape but also keeps it moist and fresh.

The viral hack quickly gained popularity on Twitter, with many users expressing their amazement at the trick’s simplicity and effectiveness. The video received millions of views and likes, and it’s easy to see why. It’s a game-changer for cake storage, and anyone who loves cake should definitely give it a try. So the next time you have leftover cake, try out this hack and enjoy a perfectly preserved dessert!

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Story of FEED: Managing food wastage to feed and educate India’s children

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food wastage

India is a country that is home to a large population of people who struggle with hunger and malnutrition. Based on the Global Hunger Index 2020, India ranks 94th out of 107 countries. Despite this, a large amount of food is wasted in India every year, which could otherwise be used to feed and nourish those in need.

A 2018 report by Clean India Journal found that around 67 million tonnes of food are wasted in India every year, valued at around 92,000 crores which are enough to feed the whole state of Bihar for a year. However, there are several organizations working towards reducing food wastage and utilizing surplus food to feed those in need, and FEED is one such organization. This is a staggering amount of food and money that could be put to better use, especially in a country where millions of children go to bed hungry every night.

FEED, which stands for Food for Education and Economic Development, was founded in 2011 by Ankit Kawatra. The organization aims to combat hunger, malnutrition, and food wastage in India by utilizing surplus food from hotels, restaurants, and corporate events to feed underprivileged children and provide them with education.

FEED started its journey in 2012 by distributing food to children in slums in Delhi and Noida. Today, it has expanded its reach to serve children in 12 states across India. FEED not only provides food but also focuses on providing education to children to break the cycle of poverty and malnutrition.

In response to this issue, several initiatives have emerged in recent years, aimed at reducing food waste and feeding those in need. One such initiative is FEED, which was founded in 2013 by Komal Ahmad, a social entrepreneur who saw the need to tackle food waste and hunger in a sustainable way.

FEED began as a small student-run organization at the University of California, Berkeley, with the aim of redistributing excess food from campus dining halls to those in need in the local community. Since then, it has grown into a larger organization with a presence in several cities in the United States and India.

In India, FEED works with local communities and schools to provide nutritious meals to children who are at risk of malnutrition. The organization sources excess food from hotels, restaurants, and caterers, which would otherwise be discarded, and repurposes it into meals for children.

The impact of FEED’s work has been significant. By providing nutritious meals to children, the organization has helped to address the issue of malnutrition, which can have a long-term impact on a child’s health and development. Studies have shown that children who are malnourished are more likely to struggle with learning and education, leading to a cycle of poverty and disadvantage.

FEED’s work also has a broader impact on the community. By sourcing excess food and repurposing it into meals, the organization is able to create employment opportunities for local people, particularly women. This helps to promote economic empowerment and reduce poverty in the community.

In addition to its work with schools and communities, FEED also promotes sustainability at weddings and celebrations. The organization works with event planners and caterers to minimize food waste and repurpose excess food into meals for those in need. This helps to reduce the environmental impact of events and promote sustainable practices.

Initiatives such as FEED are making a significant impact in addressing food waste and hunger in India. By repurposing excess food into nutritious meals for children, the organization is helping to tackle the issue of malnutrition and promote better health and education outcomes. At the same time, it is also creating employment opportunities and promoting sustainable practices in the community. With the continued support of individuals and organizations, initiatives like FEED can help to build a more equitable and sustainable future for all.

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Cheese in Soda? Welcome Internet’s new irritation as the new Bizarre Drink goes Viral

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soda

The love for cheese as a food topping is widely acknowledged, and the internet is flooded with videos and pictures of people adding cheese to almost everything. This trend seems to have taken the food world by storm, and even the most unusual dishes are being topped with cheese these days. From traditional recipes to fusion foods, cheese is finding its way into various culinary experiences, and it has become one of the most popular toppings globally.

Cheese has always been a part of the food culture in many countries. However, it was only recently that people started experimenting with cheese as a drink topping. While cheese is commonly used as a condiment for dishes, the idea of putting cheese on top of a drink might sound strange and unappetizing to many.

A recent Instagram video posted by Mayur Surti, a food blogger, showcases a drink named “Cheese Soda Blast.” The video features a man in a shop who prepares the drink by filling a glass with crushed ice, adding a layer of peanuts, and then pouring pineapple soda and blueberry soda into the glass. 

Finally, the man generously grates cheese on top of the drink and serves it to the customer. Although the video has received over 10K likes, many people are not convinced by the idea of adding cheese to a drink.

The video has sparked a debate about the use of cheese in drinks. Some people find the idea revolting, while others are curious to try it out. However, one thing is for sure – cheese has become an integral part of modern cuisine, and it continues to evolve as a topping for food and drinks alike.

The popularity of cheese as a topping has led to the creation of various recipes that incorporate cheese in unique ways. From traditional dishes such as pizza and pasta to fusion foods like cheeseburgers and quesadillas, cheese has become a staple ingredient in many dishes. The versatility of cheese has also made it a popular ingredient in desserts, with cheesecakes and other cheesy desserts gaining popularity in recent years.

Cheese as a topping is a trend that has taken the culinary world by storm. Although the idea of adding cheese to drinks might seem unappealing to some, it is a testament to the ever-evolving nature of modern cuisine. The use of cheese in food and drinks is expected to continue to grow, and we can expect to see more innovative recipes that incorporate cheese in new and exciting ways.

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