Nothing Before Coffee, the homegrown quick-service coffee chain, has posted remarkable growth in the current fiscal, reporting a 70 percent rise in revenue between March and October 2025. The surge reflects increasing consumer demand for the brand’s youth-oriented, affordable coffee offerings across non-metro markets, company officials said.
Alongside the financial momentum, NBC has expanded its footprint aggressively, growing its store network by 52 percent during the same period. The chain now operates over 100 outlets across 39 cities and is targeting 150 stores by the end of FY26. Recent launches include its fourth store in Surat, second in Vadodara, and third in Ahmedabad, consolidating its presence in Gujarat, one of its fastest-growing markets. The brand has also entered Zirakpur in Punjab, marking the start of an ambitious expansion into North India, including key locations in Punjab and Uttar Pradesh.
Co-founder Akshay Kedia attributed the growth to disciplined unit economics and sustained consumer traction. “Our strategy focuses on reinforcing density in high-performing states while selectively entering new markets that align with our national expansion plans,” he said.
Founded in 2017, NBC has differentiated itself through its signature beverage line, Shrappe, accessible pricing, and community-focused café spaces. The company continues to strengthen supply chain efficiencies, enhance operational processes, and expand its innovation pipeline to sustain growth.
With its current pace, NBC aims to deepen penetration in metros while capturing fast-growing Tier-II and Tier-III cities. The chain’s strategy emphasizes a balance between affordability and premium experience, aiming to position itself as a robust India-first challenger in the increasingly competitive café segment. Industry analysts note that the brand’s focus on youth-driven consumption, regional expansion, and operational discipline could set benchmarks for scaling coffee chains in emerging Indian markets.
