Food-tech startup Pluckk acquires KOOK to tap into growing demand for DIY meal kits

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May 2, 2023

Pluckk, a fresh food brand that focuses on lifestyle, has made a significant acquisition by purchasing KOOK, an Indian food-tech startup that offers consumers DIY Meal Kits. The acquisition was completed for $1.3 million, paid through a combination of cash and equity.

Founded in July 2021 by Co-founders Pratik Gupta and seed-funded by Exponentia Ventures (EV), Pluckk is a B2C fresh produce food tech supply chain platform. It’s currently operating in Bangalore and Mumbai and is the first digital fresh food brand in the Fruits and Vegetables (F&V) space to prioritize lifestyle.

The platform’s mission is to enable the ‘farm-to-table’ concept by providing end consumers with direct access to a wide range of gourmet fruits and vegetables from farmers without intermediaries. Pluckk has already partnered with over 500 farmers in Mumbai and Bengaluru and plans to expand its reach to 1,000 farmers in the next six months.

KOOK, a DIY Meal Kit Startup founded by ISB Alumni Nikhil and Arpitta in 2020, aims to simplify and streamline the process of at-home cooking. Operating in Delhi and Mumbai, KOOK offers ready-to-cook kits with semi-prepped and pre-portioned ingredients that are freshly sourced, hygienically packed, and free of preservatives. The company’s mission is to make cooking wholesome and high-quality meals less daunting for people. With KOOK’s meal kits, customers can create a perfect meal from start to finish in under 20 minutes, making at-home cooking hassle-free and easy.

Pluckk’s acquisition of KOOK is a strategic step towards leveraging the immense growth potential of the meal kit industry, and it opens up significant opportunities for Pluckk. The global meal kit market is expected to experience a 20% CAGR, growing from $15.21 billion in 2021 to $31.5 billion by 2025. With KOOK’s expertise and a strong customer base in the meal kit market, Pluckk is in an excellent position to provide top-quality fresh food to its customers in this thriving $15 billion market.

Speaking on the acquisition, Nelson D`Souza, CFO,Pluckk, said, “We are thrilled to welcome the young team of KOOK to the Pluckk family. Their demonstrated expertise in building a world-class product in the meal-kit space, coupled with our commitment to provide safe and chemical-free produce, will enable us to offer an unbeatable farm-to-fork experience to customers across India. In the post-Covid world, Ready to CookMeal Kits have emerged as a sought after cooking trend with customers preferring to control the quality of food consumed while having more dining options which we look to leverage by offering this differentiator to our customer experience. Further, from a unit economics point-of-view, this is a welcome addition to our portfolio and will help us accelerate our journey towards building a profitable business.”

KOOK, Co-Founder, Arpitta Jerath said, “We are thrilled to be joining forces with Pluckk and becoming a part of their innovative fresh food ecosystem. The synergies between what we are building at KOOK and the lifestyle first approach that Pluckk brings to the Fruits & Vegetables category seems very compelling. Our range of DIY Meal Kits, combined with Pluckk`s digital lifestyle-oriented brand, will allow us to offer even more convenience and healthy meal options to the discerning customers in the ever-growing markets Pluckk operates in.”

KOOK, Co-Founder, Nikhil Thatai said, “At KOOK, we are committed to making cooking easy and convenient for our customers and we are excited to bring our range of DIY Meal Kits to even more people through our synergies with Pluckk. We estimate the market size of meal kits to be around $1 billion by 2025 in India and we look forward to leveraging our expertise in meal kit delivery to offer healthy and delicious meal options to cater to this booming market in our country.”

Fio Pop unveils new ‘PICK & POP’ line of preservative-free treats, featuring selective bakery and retail offerings

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May 2, 2023

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Fio Pop has launched a fresh range of bakery and retail items named “PICK & POP,” featuring a diverse selection of preservative-free sweet and savory treats made in small batches.

Fio Pop has expanded its menu with a new line of sweet treats that includes the Lotus Biscoff Cheesecake, Medovik Honey Cake, Chocolate & Caramel Cake, and Signature Poppin’ Tiramisu. In addition to these indulgent desserts, Fio Pop also offers a range of confectionery items such as Apple Ginger Jam, Pear Cinnamon Jam, and Almond Biscotti, all made with the finest ingredients and no preservatives.

In addition to the new range of bakery and confectionery items, Fio Pop has recently introduced a selection of celebration cakes and puddings, including tall cakes that can be customized to order. Furthermore, Fio Pop plans to expand its menu further with additional items in the near future.

Fio Pop’s PICK & POP line doesn’t just cater to the sweet tooth, it also features a range of savory options. These include a smoky Texas BBQ sauce, a chili soy-based Asian BBQ sauce, and a sweet and tangy Pop’s Honey Mustard. So whether you’re in the mood for something sweet or savory, Fio Pop has got you covered.

Vanshika Wadhwa, Creative Director, Fio Restaurants, said, “We are thrilled to announce the launch of a small range of bakery, desserts & condiments. At Fio, we have always been committed to bringing together a great experience packed with delicious, high-quality products.”

‘Pick & Pop’ can be ordered for takeaway, dine-in, or delivery via Zomato & Swiggy, subject to availability for certain products.

Fio Pop intends to expand its product range by introducing additional items such as sandwiches, salads, and mini desserts, as well as offering lively merchandise.

Chai Sutta Bar empowers women in QSR industry with the launch of all-female outlet in Mohali

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May 2, 2023

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The new outlets will serve as a gateway for CSB's distinct tea flavors, including their renowned kulhad tea, to reach an even wider audience. (Representative Image)

Chai Sutta Bar (CSB) has announced the launch of an exclusive women’s store in Mohali, run by franchise owner Deepika. Leaving her job in Chandigarh, Deepika was inspired by a CSB outlet near her office, leading her to start her own store. Situated in Mohali’s Phase 3B2, S.A.S Nagar, the store highlights CSB’s dedication to empowering women by offering them opportunities for growth and development.

In a bid to inspire her team to work hard and advance within the organization, Deepika has exclusively hired women at her CSB store. Despite setting up shop in an area with less-than-optimal sales prospects, her passion for tea and the distinctive CSB experience attracted customers to the store. Consequently, the store is now thriving with activity and has emerged as a go-to destination for tea enthusiasts in the local vicinity.

Speaking on this achievement, Deepika, the franchise owner said, “Opening an all-women outlet of Chai Sutta Bar has been a dream come true. I am proud to empower and inspire women in the tea industry, and I am grateful for the support and guidance from CSB. This is just the beginning of my entrepreneurial journey, and I am excited to continue growing with CSB and making a difference in the community.”

Having joined CSB’s Humans of CSB campaign, Deepika is excited about pursuing her career with the organization. In fact, she has already unveiled her plans to open a second Chai Sutta Bar outlet in Chandigarh.

“Deepika’s success with the all-women outlet in Mohali is a testament to the spirit and determination of women entrepreneurs. It makes me so happy to see her thrive and make a positive impact on society. At Chai Sutta Bar, we believe in providing opportunities for growth and empowerment, and Deepika’s story is a shining example of our vision. We are proud to have her as a part of the CSB family and look forward to her continued success,” said Anubhav Dubey, Co-founder and CEO of Chai Sutta Bar.

One of CSB’s primary goals has been to offer sustainable employment opportunities to communities, and the opening of an all-women outlet is a significant step towards achieving this objective.

Tetra Pak teams up with Disney to reinvigorate dairy categories with iconic characters

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May 2, 2023

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Tetra Pak and The Walt Disney Company have teamed up to add a touch of Disney and MARVEL enchantment to the popular milk drink categories. Coop’s Qualité & Prix brand in Switzerland will showcase 80 designs inspired by Disney and MARVEL on their beverage cartons for ambient white milk, fresh white milk, flavored milk, and protein drinks.

As per the FAO 2022 report, milk and dairy products are essential sources of nourishment for billions of people worldwide, promoting healthy and active lifestyles across all age groups, from young children to older adults. Milk’s nutrient-rich composition makes it the fifth-largest energy provider and the third-biggest protein supplier, significantly improving global nutrition and human health.

To commemorate Disney’s 100th anniversary, Tetra Pak has launched its first-ever campaign to reinvigorate dairy categories with Disney and MARVEL-inspired characters. This initiative aims to make Coop products stand out among consumers.

Marc Becker Floris, General Manager of Consumer Products, Games and Publishing at Walt Disney Company in Europe, says “Together, we are dedicated to creating magical moments that families can enjoy while making smart choices that support their overall health and well-being.”

The beverage cartons will be equipped with a QR code that consumers can use to access engaging and informative content about the health benefits of dairy, while also incorporating the enchanting world of Disney characters to entertain and educate families and children.

Farahnaz Mohsenin, Project Leader for Coop Disney collaboration at Tetra Pak adds, “It’s exciting to see our collaborative approach opening new opportunities for our customers. The campaign includes one of Switzerland’s largest retailers, Coop; Swiss dairy market leaders, Emmi Group and Cremo SA. This is yet another example of the benefits of teaming up with Tetra Pak. We are delighted to see this rollout over the next nine months, coinciding with Disney and Marvel movie release dates for maximum impact.”

“We understand how important dairy beverages are to shoppers and their families. We believe that by offering a wide range of dairy drink options, we can empower families to make healthier choices and create memorable mealtime experiences that support their overall health and wellness. Shoppers will be able to purchase products featuring the designs at Coop stores across Switzerland” concludes Darko Stojanovic, Purchasing Poduct Manager at Coop.

Swiggy discontinues its gourmet grocery delivery service Handpicked, but continues with Instamart and Insanely Good

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May 2, 2023

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Swiggy, a popular online food delivery platform in India, has reportedly decided to discontinue its premium grocery delivery pilot program called Handpicked. This development has been confirmed by two individuals who are familiar with the matter.

“At Swiggy we’re continuously experimenting with new propositions in line with our vision to enable convenience to consumers,” a Swiggy spokesperson said, while confirming the development.

“Handpicked was being piloted in a few zones in Bengaluru and we have had several positive learnings from it,” the spokesperson added.

According to an individual with knowledge of the matter, Swiggy aimed to create an online version of “Nature’s Basket” through its Handpicked program, which provided premium, gourmet, imported, and niche grocery items. SoftBank, the multinational conglomerate based in Japan, had backed this endeavor.

Swiggy’s Handpicked program offered a diverse selection of products for sale, ranging from Coca Cola’s Cherry Cola (a popular beverage primarily found in the United States) to locally-made Kombucha by startups based in Bengaluru, and Methi Khakhra from Gujarat. Furthermore, the program featured spreads and pre-cooked meat products from various cuisines, such as Italian, German, and Mexican.

Swiggy has decided to continue its grocery sales operations through Instamart and Insanely Good.

At a time when Swiggy is expanding into the grocery delivery and e-commerce sectors, the company is encountering new challenges. Despite this, Swiggy has decided to continue its operations in the grocery delivery space through its Instamart and Insanely Good platforms. In addition to these initiatives, the company recently launched an e-commerce platform called Maxx, which includes categories such as home, pet care, and stationary products. Swiggy had also renamed and rebranded its essential delivery service Supr Daily as Insanely Good earlier.

The company employs a uniform backend infrastructure and operations across all its grocery services.

Swiggy has been implementing cost-cutting measures company-wide, which included laying off around 380 employees and discontinuing its meat delivery service this year. Additionally, the top leadership of the company has undergone some changes, with the head of its quick-commerce business, Karthik Gurumurthy, stepping down and being replaced by Co-founder Phani Kishan. Chief Technology Officer Dale Vaz is also departing from the company.

Madhusudan Rao, the Senior Vice President of Consumer Tech and FinTech (Engineering and Product) at Swiggy, will be taking over from Dale Vaz, who joined the company from Amazon in June 2018.

Swiggy has implemented a platform fee of INR 2 for all orders, including those made by Swiggy One customers who are exempted from delivery charges, in its food delivery business which has not shown significant growth since the pandemic began to subside.

MasterChef Australia Judge Jock Zonfrillo dies unexpectedly at age 46, tributes pour in

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May 2, 2023

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Jock Zonfrillo, renowned Chef, Author, and Judge on MasterChef Australia, passed away at the age of 46.

The family of Jock Zonfrillo confirmed his death on Monday, stating that he passed away on Sunday in Melbourne. In their announcement, they referred to him as “our irreplaceable husband, father, brother, son, and friend.”

While no cause of death was provided, a spokesperson for Victoria Police confirmed that they are not treating Jock Zonfrillo’s death as suspicious. A report will be prepared for the coroner.

The new season of MasterChef Australia was set to debut on Monday night, but Network 10 has announced that it will not be aired this week.

“With completely shattered hearts and without knowing how we can possibly move through life without him, we are devastated to share that Jock passed away yesterday,” Zonfrillo’s family said in a statement.

“So many words can describe him, so many stories can be told, but at this time we’re too overwhelmed to put them into words. For those who crossed his path, became his mate, or were lucky enough to be his family, keep this proud Scot in your hearts when you have your next whisky.”

In response to the news of Jock Zonfrillo’s death, Jamie Oliver, who appeared as a guest on the first episode of the upcoming season of MasterChef Australia, took to Instagram to express his disbelief, stating that he was “in total shock.”

“We had the best time working together for this year’s MasterChef, I can’t tell how good it was to work with him!” Oliver wrote. “Jock was very generous to me with his time and spirit in the show and for that I was really grateful … Jock will be so very missed … I can’t believe I’m writing this…….”

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A post shared by Jamie Oliver (@jamieoliver)

Following the news of Jock Zonfrillo’s passing, several ex-contestants of MasterChef, including Laura Sharrad, Sarah Tiong, Depinder Chhibber, Minoli De Silva, and Reynold Poernomo, took to social media to pay their respects. Poernomo expressed his shock at the news.

“… rest in peace chef, my heart and condolences to loved ones,” he wrote on Zonfrillo’s Instagram.

Chefs Colin Fassnidge, Rosheen Kaul, and Dan Hong also took to social media to share their sadness at the passing of Jock Zonfrillo.

“This is devastating,” wrote Hong, while former food critic Pat Nourse described Zonfrillo’s death as “incredibly sad news”.

“We’re the poorer for his passing. Truly heartbreaking,” he wrote on Instagram.

Network 10 and MasterChef Australia production company Endemol Shine Australia said in a statement that they were “deeply shocked and saddened at the sudden loss”.

Peter Newman, Chief Executive Officer at Endemol Shine Australia, said, “On set he was loved by the team and his passion for food and the show was infectious. He was also a brilliant champion for the contestants on MasterChef, always wanting the very best for them. He will be deeply missed by the entire MasterChef team. Our thoughts are with his family at this sad time.”

Barry Zonfrillo was born in Glasgow in 1976 and started his culinary journey as a dishwasher at the age of 13. Leaving school at 15, he embarked on an apprenticeship at the Turnberry hotel, becoming one of its youngest-ever apprentices.

At the age of 17, Zonfrillo started working for the renowned British Chef Marco Pierre White. In his 2021 memoir, “Last Shot,” Zonfrillo revealed that he was homeless and struggling with a heroin addiction during that time. At the young age of 22, he was appointed head Chef at Cornwall’s Tresanton hotel.

In 2000, Zonfrillo was appointed as the Head Chef at Forty One in Sydney. However, he was dismissed from his position in 2002 when he set fire to an apprentice’s pants for working too slowly. While Zonfrillo claimed it was intended as a prank, it ended up having serious consequences. The 18-year-old apprentice, Martin Krammer, took legal action against Zonfrillo and was awarded $75,000 in damages in 2007. That same year, Zonfrillo filed for bankruptcy.

Afterward, he went on to launch multiple restaurants in Adelaide, such as Street ADL, Bistro Blackwood, Nonna Mallozzi, and Restaurant Orana. Gourmet Traveller magazine recognized Restaurant Orana as Australia’s restaurant of the year in 2018, followed by the Good Food Guide in the following year. The restaurant was awarded three hats in 2019 and 2020. However, it closed its doors in March 2020.

In 2019, Zonfrillo joined MasterChef Australia as a judge, alongside Melissa Leong and Andy Allen, taking over from the show’s previous hosts, Matt Preston, George Calombaris, and Gary Mehigan.

Some of the stories in his memoir Last Shot were controversially disputed, with White saying that “almost everything he has written about me is untrue” in the chapters about Zonfrillo’s time in London in the 1990s. Zonfrillo’s claim that he had visited “hundreds of Indigenous communities” was also questioned.

But Zonfrillo denied embellishing his life story, saying: “This is the story of my life. I’ve lived every minute of it, the highs and lows, and I stand by it.”

“There’s no question that some of my book makes me look pretty unsavoury at the best of times. I carry the shame from those years, not pride, and it was a big obstacle for me to overcome when writing this book.”

Zonfrillo is survived by his third wife, Lauren Fried, and his four children.

Add a spicy kick to your pasta with The Gourmet Jar’s Arrabbiata Sauce

Recipes & Meals

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May 2, 2023

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Who doesn’t like a piping hot plate of fresh Pasta in Arrabbiata sauce.The tantalizing aroma of fresh tomatoes, garlic, and chili peppers wafts towards you, whetting your appetite. With each bite, you taste the perfect balance of heat, acidity, and umami flavors. The savory sauce clings to each strand of pasta, leaving your taste buds dancing with delight. As you savor each mouthful, you can’t help but crave more of this delicious and satisfying meal that will transport your taste-buds to the streets of Italy.

But, if you think you can get this sort of comfort only by spending hundreds then think again as you can definitely be an Italian chef from home with Gourmet jar’s delicious Arrabiata sauce, which is all you need to take your pasta game to the next level.

Gourmet Jar’s Arrabiata Sauce

Made with the finest ingredients and spices, this sauce is sure to satisfy your taste buds. The Gourmet Jar uses fresh, hand-picked tomatoes sourced from farms in Uttarakhand and a blend of Italian herbs to create a rich and flavorful sauce. What sets it apart from other Arrabbiata sauces is the addition of red chili flakes sourced from Andhra Pradesh, which give it that extra spicy kick.

Not only is this sauce delicious, but it’s also versatile. It pairs well with a variety of pasta shapes, including penne, spaghetti, and fusilli. You can even use it as a dipping sauce for bread or as a marinade for chicken or shrimp.

But what about the nutritional value? The Gourmet Jar’s Arrabbiata sauce is free from preservatives, artificial colors, and flavors, making it a healthier option compared to other store-bought pasta sauces. It’s also vegan-friendly, gluten-free, and contains no added sugars.

So, whether you’re in the mood for a quick and easy meal or you’re looking to add some flavor to your cooking, The Gourmet Jar’s Arrabbiata sauce is the perfect choice. You can find it online or at your nearest grocery store. Don’t miss out on the chance to add a spicy kick to your pasta with this delicious and nutritious sauce.

Pasta Arrabiata with Gourmet Jar’s Arrabiata Sauce

Ingredients:

1 pound spaghetti
1 jar of The Gourmet Jar’s Arrabbiata Sauce
2 tablespoons of olive oil
3 cloves of garlic, minced
1 teaspoon of red pepper flakes
Salt, to taste
Parmesan cheese, grated (optional)

Instructions:

Cook the spaghetti according to package instructions until al dente.
While the pasta is cooking, heat the olive oil in a large pan over medium heat.
Add the minced garlic and red pepper flakes to the pan and sauté for 1-2 minutes until fragrant.
Add The Gourmet Jar’s Arrabbiata Sauce to the pan and stir to combine with the garlic and red pepper flakes.
Bring the sauce to a simmer and let it cook for 5-10 minutes.
Once the spaghetti is cooked, drain it and add it to the pan with the sauce. Toss the spaghetti in the sauce until it is evenly coated.
Season with salt to taste.
Serve the pasta arrabbiata hot, topped with grated Parmesan cheese if desired.

Enjoy the deliciously spicy and flavorful pasta arrabbiata made with The Gourmet Jar’s Arrabbiata Sauce!

So, whether you’re in the mood for a quick and easy meal or you’re looking to add some flavor to your cooking, The Gourmet Jar’s Arrabbiata sauce is the perfect choice. You can find it online or at your nearest grocery store. Don’t miss out on the chance to add a spicy kick to your pasta with this delicious and nutritious sauce.

Link to buy:

Arrabbiata Pasta Sauce

Boost your health as a busy professional with Terra Origin’s Tropical Superfoods Powder

Health & Diet

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May 2, 2023

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As a busy professional, it can be challenging to maintain a healthy lifestyle amidst the demands of work, family, and other responsibilities. But taking care of your health is essential for both your personal well-being and your professional success. That’s where Terra Origin’s Tropical Superfoods Powder comes in – a convenient and delicious way to boost your health and vitality.

What is Terra Origin’s Tropical Superfoods Powder?

Terra Origin’s Tropical Superfoods Powder is a blend of nutrient-dense superfoods that provide a range of health benefits. The powder contains a combination of fruits, vegetables, and other plant-based ingredients that are high in antioxidants, vitamins, and minerals.

Terra Origin’s Tropical Superfoods Powder. Here’s a breakdown of some of the ingredients and their potential benefits:

Citric Acid: Used as an acidity regulator, this ingredient is found naturally in citrus fruits and can add a tart flavor to foods.
Silicon Dioxide: An anti-caking agent that helps prevent clumping and improves the texture of powders.
Steviol glycosides: A natural sweetener derived from the Stevia rebaudiana plant.
Carrot Root Powder: High in beta-carotene, which the body converts to vitamin A, carrot root powder may help support eye health and immune function.
Orange Fruit Powder: Rich in vitamin C, flavonoids, and other antioxidants, orange fruit powder may help support immune function and skin health.
Pineapple Fruit Powder: Contains the enzyme bromelain, which may help support digestion and reduce inflammation.
Gum Arabic Tree Gum (Acacia) Powder: Used as a stabilizer and thickener, gum arabic is a prebiotic fiber that may help support gut health.
Beet Root Powder: High in nitrates, which the body converts to nitric oxide, beetroot powder may help support cardiovascular health and improve exercise performance.
Organic Coconut Water Complex Powder: A natural source of electrolytes, coconut water powder may help support hydration and replenish nutrients lost during exercise.
Mango Fruit Powder: Rich in vitamins A and C, mango fruit powder may help support immune function and skin health.
Watermelon Fruit Powder: Contains lycopene, an antioxidant that may help support heart health and reduce inflammation.
Acerola Cherry Powder: A good source of vitamin C, acerola cherry powder may help support immune function and skin health.
Papaya Fruit Powder: Contains the enzyme papain, which may help support digestion and reduce inflammation.
Acai Berry Powder: Rich in antioxidants, fiber, and healthy fats, acai berry powder may help support heart health and reduce inflammation.
Mangosteen Fruit Powder: Contains xanthones, which are antioxidants that may help reduce inflammation and support immune function.
Grape Skin Extract: Contains resveratrol, an antioxidant that may help support heart health and reduce inflammation.

These superfoods work together to provide a range of health benefits, including improved digestion, increased energy, and immune support.

It’s important to note that the effectiveness and safety of these ingredients may vary depending on the dose and individual factors. It’s always best to consult with a healthcare provider or registered dietitian before taking any new supplements or making significant changes to your diet.

How to use Terra Origin’s Tropical Superfoods Powder

One of the great things about Terra Origin’s Tropical Superfoods Powder is its versatility. The powder can be added to a variety of foods and beverages to boost their nutritional value. Here are a few ways to use the powder:

Smoothies: Add a scoop of the powder to your favorite smoothie recipe for a boost of nutrition. The tropical flavor of the powder pairs well with fruit-based smoothies.
Oatmeal: Mix a scoop of the powder into your morning bowl of oatmeal for a nutrient-packed breakfast.
Yogurt: Stir a scoop of the powder into your favorite yogurt for a tropical twist.
Baked goods: Add a scoop of the powder to your favorite muffin or pancake recipe for a nutritious and delicious breakfast.
Water: Mix a scoop of the powder into a glass of water for a quick and easy way to stay hydrated and boost your nutrient intake.

Benefits of Terra Origin’s Tropical Superfoods Powder for busy professionals

Improved energy and focus

As a busy professional, you need to be able to perform at your best throughout the day. Terra Origin’s Tropical Superfoods Powder can help boost your energy levels and improve your focus, thanks to its blend of nutrient-dense superfoods. The powder contains ingredients such as spirulina and chlorella, which are high in protein, vitamins, and minerals, as well as coconut water powder, which provides natural electrolytes and hydration.

Increased nutrient intake

Many busy professionals struggle to get enough nutrients from their diet, due to the demands of work and other responsibilities. Terra Origin’s Tropical Superfoods Powder provides a convenient and delicious way to boost your nutrient intake. The powder contains a range of superfoods that are high in vitamins, minerals, and antioxidants, such as acerola cherry, acai berry, and papaya.

Improved digestion

Poor digestion can lead to a range of health problems, including fatigue, bloating, and constipation. Terra Origin’s Tropical Superfoods Powder contains ingredients such as pineapple and papaya, which are high in digestive enzymes that can aid digestion and reduce inflammation.

Immune support

As a busy professional, you don’t have time to get sick. Terra Origin’s Tropical Superfoods Powder contains a range of superfoods that can help support your immune system. The powder contains acerola cherry, which is high in vitamin C and antioxidants, and acai berry, which is also high in antioxidants. These ingredients can help strengthen your immune system and protect your body against illness and disease.

Weight management
Maintaining a healthy weight can be a challenge for busy professionals, especially if you’re constantly on the go and don’t have time to prepare healthy meals. Terra Origin’s Tropical Superfoods Powder can help support weight management, thanks to its blend of nutrient-dense superfoods. The powder contains spirulina, which is high in protein and can help keep you feeling full and satisfied for longer.
Convenience
One of the biggest benefits of Terra Origin’s Tropical Superfoods Powder for busy professionals is its convenience. The powder can be added to a variety of foods and beverages, making it easy to incorporate into your daily routine. Whether you’re blending it into a smoothie, mixing it into your oatmeal, or stirring it into your yogurt, Terra Origin’s Tropical Superfoods Powder provides a quick and easy way to boost your nutrient intake.

Maintaining a healthy lifestyle can be a challenge for busy professionals, but Terra Origin’s Tropical Superfoods Powder provides a convenient and delicious way to boost your health and vitality. The powder contains a range of nutrient-dense superfoods that can help improve your energy, focus, digestion, immune function, and weight management. With its versatility and convenience, Terra Origin’s Tropical Superfoods Powder is the perfect addition to any busy professional’s daily routine.

The surprising effects of Alcohol on your muscle growth and fitness goals

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May 2, 2023

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When it comes to reaching fitness goals, alcohol consumption can have a significant impact. Alcohol is often associated with socializing and celebrations, but it is important to understand the surprising effects it can have on muscle growth and overall fitness. While alcohol in moderation is generally considered safe, excessive consumption can hinder progress towards fitness goals.

In this article, we will explore the ways in which alcohol affects muscle growth, testosterone levels, protein synthesis, recovery time, sleep, and hydration. By understanding the impact of alcohol on these crucial aspects of fitness, we can make informed decisions about our alcohol consumption and optimize our fitness routine.

How Alcohol Affects Muscle Growth

Muscle growth occurs when the body is exposed to stress through resistance training, causing microscopic tears in the muscle fibers. These tears then repair and grow stronger during the recovery period. However, alcohol consumption can inhibit this process.

Alcohol consumption can increase cortisol levels in the body, a hormone that is responsible for breaking down muscle tissue. This can result in a decrease in muscle protein synthesis and muscle growth. In addition, alcohol can also decrease the production of insulin-like growth factor 1 (IGF-1), a hormone that is critical for muscle growth and repair.

Alcohol and Testosterone Levels

Testosterone is a hormone that is essential for muscle growth and overall fitness. However, alcohol consumption can decrease testosterone levels in the body. This can be attributed to the fact that alcohol consumption can increase the activity of the enzyme aromatase, which converts testosterone into estrogen. In addition, alcohol can also decrease the production of luteinizing hormone (LH), which stimulates the production of testosterone.

Alcohol and Protein Synthesis

Protein synthesis is the process by which the body builds and repairs muscle tissue. However, alcohol consumption can inhibit this process. Alcohol can decrease the activity of mTOR, a protein that is responsible for initiating protein synthesis in the body. In addition, alcohol can also decrease the production of essential amino acids that are necessary for protein synthesis.

Alcohol and Recovery Time

Recovery time is an essential component of any fitness routine. It is during the recovery period that muscles repair and grow stronger. However, alcohol consumption can prolong recovery time. This is due to the fact that alcohol can increase inflammation in the body, which can impede the healing process. In addition, alcohol can also interfere with the body’s ability to rehydrate, which can delay the recovery process.

Alcohol and Sleep

Sleep is crucial for overall health and fitness. However, alcohol consumption can have a negative impact on sleep quality. While alcohol can help you fall asleep faster, it can also interfere with the body’s natural sleep cycles, resulting in a decrease in the quality of sleep. This can lead to feelings of fatigue and a decrease in energy levels, making it harder to stick to a fitness routine.

Alcohol and Hydration

Hydration is essential for optimal fitness performance. However, alcohol consumption can dehydrate the body, leading to a decrease in physical performance. Alcohol inhibits the release of an antidiuretic hormone that is responsible for retaining water in the body. This can result in a decrease in overall hydration levels, which can negatively impact physical performance.

While alcohol may be a common social lubricant and stress reliever, it can have detrimental effects on your muscle growth and overall fitness goals. From inhibiting protein synthesis and increasing inflammation to disrupting sleep and dehydrating the body, alcohol consumption can hinder your progress in the gym and impact your overall health.

It is important to be aware of the potential consequences and to make informed decisions about alcohol consumption in relation to your fitness goals. Moderation and proper hydration are key, and it may be wise to limit or avoid alcohol altogether if you are serious about optimizing your muscle growth and physical performance. Ultimately, the choice is yours, but it is important to weigh the potential benefits and drawbacks and make a decision that aligns with your personal health and fitness goals.

Craving a snack? Reach for Healthy Master Baked Oats Chips instead

To Try

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SnackTeam

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May 2, 2023

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As the popularity of snacking continues to rise, many people are on the lookout for healthier alternatives to traditional snack foods. One option that has been gaining attention recently is Healthy Master Baked Oats Chips.

What is Healthy Master Baked Oats Chips?

Healthy Master Baked Oats Chips are a type of snack food made from a combination of whole-grain oats and other natural ingredients. Made with a blend of nutritious ingredients, including oats, urad dal flour, rice flour, and tapioca starch, these baked oatmeal chips are a perfect snack for any time of day. The chips are baked, not fried, which helps to reduce their fat content while still maintaining their delicious crunch.

What Makes Healthy Master Baked Oats Chips Special?

Healthy Master Baked Oats Chips are a unique and healthy snack option that’s perfect for any time of day. Here are some of the key features that make them special:

Baked, not fried: Healthy Master Baked Oats Chips are baked, not fried, which makes them a healthier snack option.
No preservatives: These chips are made with natural ingredients and contain no preservatives, making them a healthier choice for your body.
Gluten-free: Healthy Master Baked Oats Chips are gluten-free, which makes them a great snack option for people with gluten intolerance or celiac disease.
High in fiber: With 4.4g of fiber per 100g serving, these chips can help regulate digestion and keep you feeling full.
Low in sugar: Healthy Master Baked Oats Chips contain no added sugar, making them a healthier snack option for people who are trying to limit their sugar intake.
Versatile: These chips can be enjoyed on their own as a snack or paired with your favorite dip for added flavor and nutrition.
Unique flavor: With cream onion seasoning and spices, Healthy Master Baked Oats Chips have a unique and delicious flavor that sets them apart from other snacks.

How to Enjoy Healthy Master Baked Oats Chips

Healthy Master Baked Oats Chips can be enjoyed in a variety of ways, making them a versatile snacks that can be customized to your tastes. Here are some ideas for how to enjoy these tasty chips:

As a snack: Enjoy a handful of Healthy Master Baked Oats Chips as a mid-afternoon snack to help keep you feeling full and satisfied until dinner.
As a topping: Use crushed Healthy Master Baked Oats Chips as a crunchy topping for salads, soups, or casseroles.
With dip: Dip Healthy Master Baked Oats Chips in your favorite hummus or salsa for a healthy and satisfying snack.
In recipes: Use Healthy Master Baked Oats Chips as a crunchy coating for chicken or fish, or crumble them over roasted vegetables for added texture and flavor.

Healthy Master Baked Oats Chips are a delicious and nutritious snack that is perfect for anyone looking for a healthier alternative to traditional snack foods. So the next time you’re craving a snack, reach for Healthy Master Baked Oats Chips instead and enjoy a healthier and tastier option.

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