Discover the mind-blowing benefits of Manuka Honey! Find out why it’s the ultimate pantry must-have!

Health & Diet

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May 16, 2023

Prepare to embark on a journey into the fascinating realm of Manuka honey—a golden elixir that has taken the world by storm. In recent years, this extraordinary honey has captured the attention and admiration of health enthusiasts, natural remedy seekers, and culinary connoisseurs alike. Renowned for its exceptional antibacterial properties and potential health benefits, Manuka honey has become the epitome of a health food trend. Today, we dive deep into the captivating world of Manuka honey, unraveling its secrets, exploring its origins, and understanding why it has become a true sensation in the realms of wellness and gastronomy.

The rising popularity of Manuka honey can be attributed to its ability to combine health benefits with culinary excellence. Its distinct flavor profile, characterized by rich sweetness and a hint of herbal undertones, adds a delightful touch to various culinary creations. From drizzling it over breakfast oats to incorporating it into salad dressings, desserts, and even savory dishes, Manuka honey has become a beloved ingredient that enhances both taste and health.

What is Manuka Honey?

Originated in Zealand and is produced by bees that collect nectar from the flowers of the Manuka tree (Leptospermum scoparium). What sets Manuka honey apart from other types of honey is its unique composition and remarkable properties.

The key distinguishing factor of Manuka honey is its high concentration of a compound called methylglyoxal (MGO). MGO is formed in the honey through a natural enzymatic process that occurs when the bees collect the nectar from the Manuka tree’s blossoms. The higher the MGO concentration in the honey, the greater its antibacterial activity and potential health benefits.

Manuka honey has been revered for centuries for its medicinal and therapeutic properties. It is known for its potent antibacterial, antimicrobial, and anti-inflammatory effects. These properties make it a popular natural remedy for various ailments, including wounds, burns, sore throats, digestive issues, and skin infections. It is believed to promote wound healing, soothe inflammation, and inhibit the growth of harmful bacteria.

The quality and authenticity of Manuka honey are typically assessed through testing and certification systems. The Unique Manuka Factor (UMF) rating and the MGO rating are commonly used to determine the potency and genuineness of Manuka honey. These ratings indicate the level of MGO and other beneficial compounds present in the honey, providing consumers with assurance of its quality.

Manuka honey is also known for its distinct flavor profile. It often exhibits a rich, earthy taste with hints of herbal undertones. This unique flavor makes it a sought-after ingredient in culinary creations, where it can be used as a natural sweetener, added to beverages, or incorporated into various recipes to enhance taste and provide potential health benefits.

It’s important to note that due to its popularity and limited supply, Manuka honey tends to be more expensive compared to other types of honey. The price is influenced by factors such as the MGO concentration, the brand, and the certification level.

Why is it worth the Hype!

Unique and Potent Properties

Manuka honey possesses exceptional antibacterial and antimicrobial properties. It contains a high concentration of methylglyoxal (MGO), a compound known for its antimicrobial activity. This potent antibacterial effect sets Manuka honey apart from other types of honey and makes it highly desirable for its potential therapeutic applications.

Medicinal Benefits

Manuka honey has been used for centuries in traditional medicine for its healing properties. It is believed to aid in wound healing, reduce inflammation, soothe sore throats, and promote digestive health. Many people turn to Manuka honey as a natural remedy for various ailments, ranging from skin conditions and infections to gastrointestinal issues.

Scientific Research and Validation

Scientific studies have increasingly focused on Manuka honey, validating its therapeutic potential. Research has shown its effectiveness in combating bacteria that are resistant to antibiotics, making it a promising alternative for addressing antibiotic resistance. The growing body of scientific evidence supports the traditional use and potential health benefits of Manuka honey, further enhancing its popularity.

Culinary Appeal

Manuka honey offers a distinct and delightful flavor profile. It often exhibits rich sweetness with hints of herbal undertones, making it a versatile and enjoyable ingredient in culinary creations. Its unique taste enhances a wide range of dishes, beverages, and desserts, appealing to both health-conscious individuals and culinary enthusiasts.

Natural and Sustainable Choice

As consumers increasingly seek natural and sustainable products, Manuka honey aligns with these preferences. It is produced by bees that collect nectar from the Manuka tree, a native plant of New Zealand. The honey production process is free from artificial additives and chemicals, making it an attractive option for those looking for a natural and environmentally friendly choice.

How to Check Whether Manuka Honey Is Authentic or Not?

To ensure the authenticity and quality of Manuka honey, reputable brands follow strict testing and certification standards. The Unique Manuka Factor (UMF) rating and MGO rating are commonly used to determine the potency and genuineness of Manuka honey. These rating systems provide consumers with confidence that they are purchasing a genuine product with verified levels of beneficial compounds.

Therefore, before buying this golden elixir, make sure that it is from a reputed brand or atleast check it’s UMF rating before hand.

Discover the ultimate chicken-shredding hack for effortless weeknight dinners!

Secrets & Tips (Steal this trick!)

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SnackTeam

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May 16, 2023

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Shredded chicken, simply put, is the process of breaking down cooked chicken into fine, bite-sized pieces. While it may seem like a simple concept, the possibilities that arise from this technique are truly remarkable. By shredding chicken, we unlock a world of culinary opportunities, where the tender meat effortlessly absorbs flavors and blends seamlessly into a myriad of dishes.

But what makes shredded chicken so special? Beyond its versatility, there are numerous benefits to shredding chicken that make it a favorite among home cooks and professional chefs alike. Shredding chicken enhances its texture, creating a delightful mouthfeel that is simultaneously tender and juicy. This transformation allows the chicken to absorb marinades, sauces, and seasonings more effectively, resulting in a harmonious explosion of flavors.

Shredded chicken lends itself to a wide range of dishes, making it an essential ingredient for quick and easy meals. Whether it’s adding a protein-packed punch to salads, creating tantalizing fillings for sandwiches and wraps, or elevating comforting soups and stews, shredded chicken effortlessly adapts to any culinary creation. Its versatility knows no bounds, making it a go-to option for busy weeknight dinners, meal prepping, or entertaining guests with an array of delightful offerings.

Moreover, shredding chicken can be a time-saving endeavor. By preparing a batch of shredded chicken in advance, you can cut down on meal preparation time during hectic days. It allows you to have a readily available protein source that can be incorporated into various recipes, significantly streamlining the cooking process.

So, fellow kitchen adventurers, it’s time to embrace the art of shredding chicken and unlock the secret to its culinary prowess. Join us as we explore the hacks, tips, and techniques that will take your kitchen prowess to new heights.

What are some of the Easiest Ways of Shredding Chicken?

Use Hands to Do the Mixing:

One of the simplest and most straightforward ways to shred chicken is to use your hands. Start by cooking the chicken until it’s fully cooked and tender. Once it has cooled slightly, use your hands to tear or pull the meat apart. Begin at one end of the chicken breast and gently separate the meat into shreds, working your way through the entire piece. This method allows you to control the size and texture of the shredded chicken, and it’s easy to adjust the consistency based on your preferences.

2. Grab Two Forks:

Another popular method for shredding chicken is using two forks. Begin by cooking the chicken until it’s fully cooked and tender. Allow the chicken to cool for a few minutes, making it easier to handle. Take two forks and hold one in each hand. Place the forks on opposite ends of the chicken breast and gently pull in opposite directions. The meat will start to separate into fine shreds. Continue pulling the forks through the meat until the entire chicken breast is shredded. This method is quick and efficient, and it allows you to shred the chicken into smaller pieces.

3. Toss the Chicken in a Food Processor:

If you prefer a finer texture for your shredded chicken, using a food processor can be a convenient option. After cooking the chicken and allowing it to cool slightly, cut it into smaller pieces that will fit comfortably in your food processor. Place the chicken pieces into the processor bowl and pulse the machine in short bursts until the chicken reaches the desired shredded consistency. Be careful not to over-process, as you don’t want to turn the chicken into a paste. This method works best when you need a large amount of finely shredded chicken in a short amount of time.

4. Use a Hand or Stand Mixer:

For larger quantities of shredded chicken, utilizing a hand or stand mixer can be a time-saving method. Once the chicken has been cooked and cooled, cut it into manageable chunks. Place the chicken in a mixing bowl or the bowl of a stand mixer fitted with a paddle attachment. Turn on the mixer at low to medium speed and let it run for a minute or two until the chicken is shredded to your desired consistency. Be cautious not to overmix, as it can result in overly shredded chicken. This method is efficient and allows you to shred a significant amount of chicken quickly.

Remember, regardless of the method you choose, it’s essential to ensure that the chicken is fully cooked before shredding. Additionally, if the chicken was cooked with bones, make sure to remove them before shredding.

And it is also important to note that the cooked chicken should be left to rest for 10 minutes before cooking and be shredded when it is slightly on the hotter side as it tends to be more tender and easier to shred compared to when it has cooled down. The heat helps to break down the muscle fibers, making the meat more pliable and allowing it to separate into strands or shreds more effortlessly. Shredding hot chicken helps to retain its natural moisture. As chicken cools, it has a tendency to dry out, which can result in a less juicy and flavorful end result. By shredding the chicken while it’s hot, you can preserve its moisture content.

Discover Zendaya’s secret Avocado Pasta recipe that will leave your taste buds begging for more!

Luxury

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SnackTeam

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May 16, 2023

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In a realm where Hollywood stars are often associated with lavish lifestyles and indulgent delicacies, Zendaya stands out with her down-to-earth approach and passion for wholesome, nourishing food. Beyond the glitz and glamour, she has discovered the perfect harmony between her love for avocados and her affinity for delectable pasta dishes. And now, dear readers, we have the privilege of unlocking the secret to her mouthwatering creation.

Get ready to immerse yourself in the world of Zendaya—a world where taste and elegance converge. Discover the secrets of her avocado pasta recipe, and let your taste buds bear witness to a culinary revelation that will forever change the way you approach the dining experience. Brace yourselves for a culinary adventure that promises to leave you craving for more, as Zendaya’s secret avocado pasta captures your heart and taste buds with its undeniable charm and irresistible allure.

Ingredients:

8 ounces (225g) pasta of your choice
2 ripe avocados
1 garlic clove, minced
2 tablespoons fresh lemon juice
1/4 cup fresh basil leaves, chopped
Salt and black pepper to taste
Optional toppings: cherry tomatoes, red pepper flakes, grated Parmesan cheese

Instructions:

Cook the pasta according to the package instructions until al dente. Drain and set aside.
While the pasta is cooking, prepare the avocado sauce. Cut the avocados in half, remove the pits, and scoop out the flesh into a blender or food processor.
Add the minced garlic, lemon juice, chopped basil leaves, salt, and black pepper to the blender with the avocados.
Blend the ingredients until smooth and creamy, adjusting the seasoning to taste.
In a large bowl, combine the cooked pasta and the avocado sauce. Toss until the pasta is evenly coated with the sauce.
Optional: Add cherry tomatoes, red pepper flakes, or grated Parmesan cheese as desired for additional flavor and garnish.
Serve the avocado pasta immediately and enjoy!

This recipe offers a creamy and flavorful pasta dish that incorporates the goodness of avocados. Feel free to experiment and add your own twists to make it your own signature dish as there are no rules really. Bon appétit!

Surprising foods that will keep working professionals satiated until 5 p.m

Secrets & Tips (Steal this trick!)

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SnackTeam

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May 16, 2023

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Ah, the perplexing dilemma of eating at odd hours and the relentless hunger that seems to perpetually nag at our souls. We find ourselves trapped in a vicious cycle, where the mere concept of mealtime loses its significance, and our cravings become the rulers of our rumbling stomachs. It’s a tale of perpetual snacking, late-night rendezvous with the refrigerator, and the all-too-familiar dance with the demon known as binge eating. But fear not, for in this convoluted labyrinth of voracious appetites, there is hope for a harmonious relationship with food.

So, if you find yourself munching on unhealthy snacks at odd hours, let’s explore how these foods can contribute to keeping us satiated for longer:

Chia Seeds: Chia seeds are rich in fiber, omega-3 fatty acids, and protein. When mixed with liquid, chia seeds form a gel-like substance due to their high soluble fiber content. This gel expands in the stomach, creating a feeling of fullness and slowing down the digestion process. The soluble fiber also helps to stabilize blood sugar levels, preventing spikes and crashes in energy, which can contribute to longer-lasting satiety.

Oatmeal: Oatmeal is a popular choice for breakfast due to its high fiber content, specifically beta-glucan. This soluble fiber forms a thick gel in the digestive system, slowing down the emptying of the stomach and prolonging feelings of fullness. Additionally, oatmeal is a complex carbohydrate that provides sustained energy, helping to keep hunger at bay throughout the day.

Pears: Pears are a hydrating and fiber-rich fruit. The high water content in pears adds volume to the stomach, promoting a feeling of fullness. They are also an excellent source of dietary fiber, particularly pectin, which slows down digestion and helps to regulate blood sugar levels. By providing a good balance of hydration and fiber, pears can help to curb cravings and keep hunger pangs in check.

Barley: Barley is a whole grain that contains both soluble and insoluble fiber. The soluble fiber forms a gel-like substance in the digestive system, aiding in digestion and prolonging satiety. The insoluble fiber adds bulk to the diet, helping to create a feeling of fullness. Barley also has a low glycemic index, which means it is digested slowly, leading to a gradual release of energy and sustained feelings of fullness.
Brussels Sprouts: Brussels sprouts are a nutrient-dense vegetable that is high in fiber. The fiber in Brussels sprouts adds bulk to the diet, promoting satiety and aiding in digestion. Additionally, they are low in calories, making them a satisfying and nutritious choice to help control appetite.

Kidney Beans and Chickpeas: Both kidney beans and chickpeas are excellent sources of plant-based protein and fiber. Protein takes longer to digest than carbohydrates, helping to keep us feeling full for a longer period. The fiber content in these legumes also slows down digestion, promotes a feeling of fullness, and helps to stabilize blood sugar levels.

Oranges: Oranges are a juicy fruit that is high in water content and fiber. The combination of water and fiber helps to fill the stomach, providing a sense of fullness. Additionally, oranges are rich in vitamin C, which can help regulate appetite and support overall health.

Agar: Agar, derived from seaweed, is a gelatinous substance often used as a vegetarian alternative to gelatin. When consumed, agar expands in the stomach and creates a feeling of fullness. It can be incorporated into various dishes, such as desserts or savory dishes, to help promote satiety.

Okra: Okra is a vegetable that is high in fiber, particularly soluble fiber. This type of fiber forms a gel-like substance in the digestive system, aiding in digestion and promoting feelings of fullness. Okra also contains a unique type of fiber called mucilage, which helps to slow down digestion and promote a prolonged feeling of satiety.

Incorporating these foods into your meals and snacks can contribute to a sense of fullness and help to curb cravings, ultimately supporting a balanced and nourishing diet.

WickedGud secures significant funding as Shilpa Shetty invests INR 2.25 Crore, reinforcing brand presence

News

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SnackTeam

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May 15, 2023

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WickedGud, the D2C start-up renowned for its healthy indulgent food products, made waves on Monday as it announced a significant boost in its funding. Bollywood actor Shilpa Shetty has stepped in to support the Mumbai-based company, 100Percent Nourishment Pvt Ltd, by investing a substantial sum of INR 2.25 crore. This strategic partnership not only strengthens WickedGud’s financial position but also reinforces its brand presence in the market. With this infusion of capital, WickedGud is poised for accelerated growth and is well-positioned to continue delighting consumers with its nutritious and delicious offerings.

This latest investment comes from Shetty, a serial start-up investor, and follows previous funding from Titan Capital, Mumbai Angels, NB Ventures, Dholakia Ventures, Venture Catalyst, and other marquee founder angels, including boAt Co-founder Aman Gupta.

Founded in 2021 by Bhuman Dani, Monish Debnath, and Soumalya Biswas, WickedGud has embarked on a mission to revolutionize Indian kitchens by promoting healthier food choices. Their remarkable growth of over 300% in the past year can be attributed to their range of delicious and nutritious pastas and noodles, which are entirely free from maida, oil, and MSG. Setting themselves apart, WickedGud uses wholesome ingredients like atta, dal, chawal, chana, oats, and jowar, earning the approval of moms everywhere. Their products are manufactured using the innovative Steaming and Convection Air Drying (SCAD) technology, further enhancing their commitment to providing wholesome meals.

After capturing attention on the grand finale episode of Shark Tank India Season 2, WickedGud experienced a significant boost in visibility. This newfound exposure paved the way for successful expansion into international markets, including the UAE, Singapore, Mauritius, and Nepal. To cater to their growing customer base, the brand offers its products for direct purchase through their website. Additionally, WickedGud’s offerings can be found on popular e-commerce platforms such as Amazon, blinkit, BigBasket, SwiggyInstamart, Zepto, Flipkart, and various other platforms.

Bhuman Dani, Founder and CEO of WickedGud said in a statement, “We are thrilled to welcome Shilpa Shetty to the WickedGud family. Her love for food and fitness aligns with our brand values and mission. We believe that her influence will help us reach a wider audience, promoting conscious consumption.”

Shilpa Shetty said, “We’re a family of food-lovers and are always looking for opportunities in the better-for-you indulgent food space. I tried the WickedGud Spaghetti and was not only impressed by the taste and health benefits, but also the fact that my kids loved it too. Grown ups liking it is one thing but when my kids lapped it up, I was sold on the idea. This inspired me to not only endorse the brand but also invest in it. I am excited to support WickedGud in their mission to unjunk India, one kitchen at a time.”

Swiggy and EaseMyTrip collaborate, unveiling pan India offers for users of both platforms

News

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SnackTeam

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May 15, 2023

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swiggy easemytrip — This strategic alliance aims to enhance the visibility of both brands and provide mutual benefits to their respective consumers.(Representative Image)

According to an exchange filing, EaseMyTrip.com, a prominent online travel-tech platform in India, has partnered with Swiggy, a leading on-demand convenience delivery platform in the country, to develop a distinctive collaboration that advantages customers of both companies.

EaseMyTrip will promote exclusive offers from Swiggy to its user base, while in return, Swiggy’s app will display EaseMyTrip’s offers through banner visibility on its post-transactional screen. This strategic alliance aims to enhance the visibility of both brands and provide mutual benefits to their respective consumers.

Through this innovative campaign, both brands can leverage each other’s user base effectively. EaseMyTrip users will now have access to enticing deals from Swiggy, enriching their travel-planning experience with convenient dining options. On the other hand, Swiggy will benefit from increased visibility on the travel platform, potentially attracting a larger user base. Likewise, EaseMyTrip is anticipated to gain enhanced visibility among the millions of users on Swiggy, expanding its reach and user engagement. This collaboration allows both brands to tap into new markets and create a more inclusive experience for their customers.

Commenting on the collaboration, Rikant Pittie, Co-Founder, EaseMyTrip said, “We are thrilled to announce our partnership with Swiggy, one of India’s most-loved consumer brands. Together, we aim to increase visibility and offer unique benefits to both parties and customers to further enhance their experience with us.”

Amit Kumar Banka, AVP, of Growth Marketing, said,“EaseMyTrip is one of the most reliable travel companies in India offering great rates and flawless service. Through this collaboration, its users will be able to enjoy the unparalleled convenience and seamless food delivery experience Swiggy enables and vice versa.”

The promotional campaign is scheduled to take place from May 15 to May 30. It aims to highlight unique offerings, enhance brand recognition, and establish a mutually beneficial outcome for both the companies involved and their customers.

Hyperlocal logistics giant Shadowfax set to expand fleet with 10,000 new delivery partners

News

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May 15, 2023

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Shadowfax, a last-mile logistics company supported by Flipkart, has announced its intention to recruit 10,000 riders and delivery partners in order to leverage the potential provided by the government-supported Open Network for Digital Commerce (ONDC).

With a presence in over 1,100 cities, Shadowfax operates a nationwide network that caters to prominent e-commerce, food, grocery, and retail enterprises. Each day, the company collaborates with an extensive team of over 50,000 delivery partners to ensure efficient and reliable services.

“The company is committed to further expanding its hyperlocal delivery network and providing better income opportunities to its partners and riders,” said Praharsh Chandra, Co-Founder and Chief Business Officer of Shadowfax, on Monday.

“This support and investment will help strengthen our network, allowing us to improve the quality and reach of delivery services in various cities across India. With the addition of new partners and riders, we hope that Shadowfax can elevate digital and delivery progress to the next level in India,” said Chandra.

To streamline the recruitment process, Shadowfax has established dedicated hiring centers where potential candidates can conveniently join the network within a span of just 10 minutes. This is made possible through the company’s user-friendly Android app, which facilitates quick onboarding and integration into the network.

Shadowfax provides its delivery partners with the opportunity to earn up to INR 40,000 per month. The company also offers comprehensive training programs to enhance their skills and capabilities, enabling them to maximize their earnings potential.

“By referring your friends to deliver with us, you can claim exciting referral bonuses too,” said the company.

Shadowfax boasts a vast network of 150,000 monthly delivery partners who efficiently manage over 1.5 million orders on a daily basis across 10,000 pin codes. The company was established in 2015 by Abhishek Bansal, Vaibhav Khandelwal, Praharsh Chandra, and Gaurav Jaithliya, all alumni of IIT Delhi.

As of December 2019, Flipkart, the e-commerce company owned by Walmart, announced its strategic minority investment in Shadowfax. This investment was a component of Shadowfax’s Series D funding round, which garnered a total of $60 million. The funding round included contributions from notable investors such as Eight Roads Ventures, Nokia Growth Partners, Qualcomm Ventures, Mirae Asset Naver Fund, and the International Finance Corporation (IFC), backed by the World Bank.

Deliverect bolsters its digital food ordering solutions with ChatFood acquisition

News

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SnackTeam

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May 15, 2023

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Deliverect, a rapidly growing food tech company, has recently completed the acquisition of ChatFood, a mobile ordering and marketing solutions provider catering to hospitality brands in Dubai.

The primary objective of this acquisition is to offer the restaurant industry a comprehensive solution that facilitates profitable growth and enhances customer experiences. This includes enabling various functionalities such as social, dine-in QR, and direct channel ordering, along with online food delivery services.

Following the acquisition, the combined forces of Deliverect and ChatFood will cater to a vast network of over 43,000 restaurants and foodservice businesses worldwide. This collaboration will enable them to process over 300 million orders across 42 markets, showcasing their extensive reach and influence in the industry.

With a strong presence in the Gulf region, ChatFood has established its operations, serving over 3,000 foodservice locations that heavily rely on its advanced technology. In a testament to their commitment, the Co-Founders of ChatFood will continue their journey with Deliverect, spearheading the company’s ongoing growth and expansion efforts.

Zhong Xu, CEO and Co-Founder of Deliverect, said, “We are thrilled to welcome ChatFood to the Deliverect team. With ChatFood, we now provide a 360-degree solution inspired by the challenges our customers face, supporting them both with in-restaurant dining and online food delivery. This milestone is significant for our company because each day we strive to simplify the lives of restaurant owners and help them thrive in the digital age.”

Through this acquisition, Deliverect will be able to provide its customers with a comprehensive digital platform, offering a streamlined solution that simplifies processes and enhances value for both in-restaurant dining and online delivery experiences. By eliminating complexity and consolidating services, Deliverect aims to deliver a seamless and efficient solution for its customers across all aspects of their operations.

Ben Mouflard, CEO and Co-founder of ChatFood, added, “We’ve had an opportunity to observe Deliverect’s values and dedication to their customers through our existing integration and long-standing partnership. We recognised that their approach aligned with our own. We are so excited by this next chapter in our journey and bringing our solutions to restaurants around the world.”

As per ChatFood’s claims, its solutions have led to a significant improvement in various key metrics for businesses. They state that their solutions have resulted in a 35% increase in average customer spending, a threefold increase in tips received, and a 25% boost in labor efficiency.

The recent acquisition has brought forth innovative solutions, such as the introduction of ‘Deliverect Social Media Ordering.’ This feature enables customers to conveniently place their orders directly from restaurants’ social media accounts, leveraging the restaurants’ social channels for a seamless ordering experience.

An additional offering is the ‘Deliverect Order & Pay’ solution, empowering restaurants to digitize their dine-in experience. By utilizing custom QR codes, restaurants can provide their customers with streamlined options for menu browsing, ordering, bill management, and payment. This technology allows restaurant staff to prioritize creating an exceptional dining experience while also providing incentives to customers for their visits.

Deliverect plans to make its ‘Social Media Ordering’ and ‘Order & Pay’ solutions globally accessible in the upcoming months, gradually rolling them out worldwide.

The specific financial details of the acquisition were not publicly disclosed.

Nutralite and renowned Chef Sanjeev Kapoor serve up culinary delights on the Metaverse cookery show!

News

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May 15, 2023

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Nutralite, the FMCG brand, made an exciting announcement on Monday, stating that they brought together the worlds of cooking and the Metaverse with their unique cookery show called “Nutraverse.” The show featured the esteemed celebrity chef Sanjeev Kapoor, who was digitally represented by an engaging avatar. This innovative event showcased the avatar of Kapoor as he skillfully prepared three delectable and healthy recipes, all incorporating Nutralite products.

“I’m thrilled to have hosted Nutraverse, the world’s first cookery fest on the Metaverse. The fresh concept allowed me to bring together the power of technology and the love for food, and the never-before-seen experience of cooking virtually,” said Sanjeev Kapoor.

The event drew in a vast audience of thousands of consumers, who eagerly joined the Nutraverse platform, creating their personalized avatars. Within the virtual realm, these participants had the opportunity to interact with fellow attendees, engaging in lively conversations and forging connections. Alongside these social interactions, participants were also treated to an array of entertaining activities and games, adding an extra layer of excitement to the overall experience.

The press release proudly declared that the event had received official recognition from the World Records Union, certifying it as the world’s inaugural cookery show to take place within the Metaverse. This prestigious accolade solidified Nutraverse’s position as a groundbreaking and trailblazing venture, setting a new standard for innovative culinary experiences in the digital realm.

According to the brand, the event welcomed home cooks from around the globe and served as the spectacular finale for a recipe contest that amassed an impressive reach of over 15 million and garnered more than 25 million impressions.

“Nutraverse was conceptualized with the objective of delivering an elevated experience to our key consumer group of homemakers. They are constantly looking for variety, not only in recipes but also in the kind of content available to them. With this insight, we gave them an experience like never before,” said Tarun Arora, Chief Executive Officer, Zydus Wellness, the company behind Nutralite.

Established in 2006, Nutralite is a renowned brand that specializes in a wide range of delectable products including butter spread, mayonnaise, choco spread, and ghee.

Zydus Wellness, established in 1988, boasts an impressive portfolio of seven esteemed brands that fall under its umbrella. These brands include Sugarlite, Complan, Sugar-Free, Glucon-D, Everyuth, Nycil, and Nutralite.

How to efficiently source raw materials for your farm-to-fresh model?

Business

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SnackTeam

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May 15, 2023

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In today’s food industry, there has been a significant increase in the demand for fresh, locally sourced ingredients. With this trend, many food businesses are now implementing a farm-to-fresh model to provide consumers with high-quality, fresh produce that is sourced directly from local farmers.

A farm-to-fresh model is an approach that focuses on sourcing raw materials directly from farmers or growers and delivering fresh and locally-sourced products to consumers. The model is designed to eliminate intermediaries and shorten the supply chain, thereby ensuring the freshest produce and reducing costs for both farmers and consumers. This model is becoming increasingly popular as consumers are becoming more interested in the source and quality of their food.

Efficiently sourcing raw materials for a farm-to-fresh model enables a business to find high-quality, fresh ingredients from reliable suppliers while ensuring cost-effectiveness and sustainability. It involves establishing strong relationships with suppliers, implementing quality control measures, and optimizing the supply chain to ensure that the ingredients are delivered in a timely and efficient manner.

This process also involves ensuring that the raw materials are grown and sourced in an environmentally responsible and socially conscious way. Ultimately, the goal is to provide customers with fresh, high-quality ingredients while supporting local farmers and businesses.

Efficient sourcing of raw materials is crucial for any farm-to-fresh business model. Here are some reasons why:

1. Consistency in quality: When raw materials are sourced efficiently, it ensures that the same quality of ingredients is obtained every time. This consistency in quality is vital for maintaining customer satisfaction.

2. Cost-effectiveness: Sourcing raw materials efficiently helps in reducing the overall cost of production. When the right quality of raw materials is procured at the right price, it helps in minimizing wastage and maximizing profits.

3. Sustainability: An efficient sourcing process can help in promoting sustainable farming practices. When businesses procure raw materials from sustainable sources, they are contributing to the overall health of the environment, which is crucial in the long run.

4. Brand reputation: Efficient sourcing of raw materials helps in building a strong brand reputation. When customers are aware that a business procures its raw materials from sustainable and ethical sources, it enhances the brand’s image in their minds.

5. Flexibility: Efficient sourcing allows businesses to respond quickly to changing market demands. When raw materials are procured from multiple sources, it provides the flexibility to switch suppliers if needed.

Efficient sourcing of raw materials not only helps in maintaining consistency in quality and reducing costs but also promotes sustainable and ethical farming practices, enhances brand reputation, and provides flexibility in responding to market demands.

Here is our quick 5-Step guide to efficiently source raw materials for your farm-to-fresh model and keep your narrative sustain in operations.

1. Build relationships with local farmers

Building relationships with local farmers is essential when sourcing raw materials for your farm-to-fresh model. Start by identifying local farmers in your area who grow the produce you need. Attend farmers’ markets, join local farming associations, and attend community events to meet farmers and get to know them.

By building relationships with local farmers, you can establish trust and develop long-term partnerships. Farmers are more likely to work with businesses that they know and trust, which can lead to a more reliable and consistent supply of raw materials.

2. Plan and order in advance

Planning and ordering in advance is critical when sourcing raw materials for your farm-to-fresh model. Unlike traditional supply chains, where materials are readily available on demand, local farmers may have limited quantities of produce available at specific times of the year.

By planning and ordering in advance, you can ensure that you have a reliable supply of raw materials throughout the year. This can also help farmers to plan their planting and harvesting schedules, allowing them to grow and harvest crops that meet your specific requirements.

3. Use technology to streamline the ordering process

Using technology can help streamline the ordering process when sourcing raw materials for your farm-to-fresh model. Online ordering platforms can make it easy to place orders, track inventory, and communicate with farmers.

There are also many mobile apps available that connect farmers with buyers, allowing businesses to source raw materials directly from local farmers.

4. Consider diversifying your sources

Diversifying your sources is essential when sourcing raw materials for your farm-to-fresh model. While building relationships with local farmers is critical, it’s also important to have backup suppliers in case of crop failures or other disruptions.

Consider working with multiple farmers and suppliers to ensure a consistent supply of high-quality raw materials. This can also help to mitigate risks and ensure that your business can meet demand even during peak seasons.

5. Ensure compliance with regulations and standards

When sourcing raw materials for your farm-to-fresh model, it’s essential to ensure compliance with regulations and standards. This includes adhering to food safety regulations, as well as ensuring that all raw materials are grown and harvested in an environmentally sustainable manner.

It’s important to work with suppliers who share your values and commitment to sustainability. This helps ensure that your business is not only providing high-quality, fresh produce but also contributing to a more sustainable food system. Keep in mind that efficient sourcing is an ongoing process, and it requires continuous evaluation and adaptation to ensure that your business remains competitive in the market.

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