Garlic: The superfood you’ve been missing out on – Find out why!

Health & Diet

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May 18, 2023

Garlic, scientifically known as Allium sativum, has been a staple ingredient in cuisines across the globe for centuries. This pungent and flavorful herb not only adds depth to various dishes but also boasts a wide range of health benefits. From supporting cardiovascular health to bolstering the immune system and fighting off infections, garlic is truly a superfood that should not be overlooked. In this article, we will explore the numerous health benefits of consuming garlic. Furthermore, we will discuss different ways to incorporate garlic into your everyday foods and highlight any precautions or possible side effects to be aware of.

Health Benefits of Consuming Garlic:

Garlic is not only a flavor powerhouse but also a nutrient-dense food. It contains an array of essential vitamins and minerals, including vitamin C, vitamin B6, manganese, selenium, and potassium. Additionally, garlic is a great source of sulfur compounds, such as allicin, which is responsible for many of its health benefits.

Cardiovascular Health

One of the most well-known benefits of garlic is its positive impact on cardiovascular health. Research suggests that garlic consumption can help lower blood pressure, reduce cholesterol levels, and prevent the formation of blood clots. These effects contribute to a reduced risk of heart disease and stroke.

Immune System Boost

Garlic has potent antimicrobial properties that can help strengthen the immune system. It has been shown to have antibacterial, antiviral, and antifungal properties, which may help protect against various infections and illnesses.

Anti-Cancer Properties

Studies have indicated that garlic may possess anti-cancer properties. Its sulfur compounds have been found to have anti-tumor effects and may help inhibit the growth of cancer cells. Garlic consumption has been associated with a reduced risk of certain cancers, including colorectal, stomach, and prostate cancer.

Digestive Health

Garlic can support digestive health by promoting the growth of beneficial gut bacteria. The sulfur compounds in garlic act as prebiotics, nourishing the gut microbiota and aiding in digestion. Garlic’s antimicrobial properties may also help combat harmful bacteria and reduce the risk of digestive infections.

Anti-Inflammatory Effects

Chronic inflammation is linked to various health conditions, including heart disease, diabetes, and certain types of cancer. Garlic contains compounds that possess anti-inflammatory properties, which can help reduce inflammation in the body and lower the risk of chronic diseases.

Blood Sugar Regulation

Garlic has been found to have a positive impact on blood sugar levels. It can help regulate insulin sensitivity and improve glucose metabolism, which is beneficial for individuals with diabetes or those at risk of developing the condition. Including garlic in your diet may help stabilize blood sugar levels and promote better overall glycemic control.

Cognitive Function Improvement

Emerging research suggests that garlic consumption may have cognitive benefits. Certain compounds in garlic can enhance antioxidant activity and improve blood flow to the brain, which may help protect against age-related cognitive decline and improve memory and cognitive function.

How to Incorporate Garlic into Your Daily Diet

Incorporating garlic into your everyday foods is simple and can add both flavor and health benefits to your meals. Here are three popular ways to enjoy garlic:

Raw Garlic

Consuming raw garlic is believed to provide the most potent health benefits. You can mince or crush garlic cloves and add them to salad dressings, dips, or spreads. However, keep in mind that raw garlic can be strong and pungent, so start with small amounts and gradually increase as per your taste preference.

Cooked Garlic

Cooking garlic can mellow its flavor while retaining some of its health benefits. You can sauté garlic in olive oil as a base for various dishes, including stir-fries, pasta sauces, and roasted vegetables. Adding cooked garlic to your meals will infuse them with a delightful aroma and taste.

Garlic Supplements

If you find it challenging to incorporate garlic into your diet regularly, you can opt for garlic supplements available in the form of capsules or tablets. However, it’s essential to consult with a healthcare professional before starting any supplementation to ensure it’s suitable for your specific health needs.

Precautions and Possible Side Effects

While garlic is generally safe for consumption, it may cause side effects in some individuals. Common side effects include bad breath, body odor, heartburn, and gastrointestinal discomfort. Additionally, garlic may interact with certain medications, such as blood thinners, so it’s crucial to consult with a healthcare provider if you’re taking any medications or have underlying health conditions.

Garlic’s impressive health benefits, culinary versatility, and rich historical significance make it a superfood worth incorporating into your daily diet. From promoting cardiovascular health and boosting the immune system to potentially combating cancer and improving cognitive function, garlic offers an array of advantages. By exploring various ways to enjoy garlic in your meals, you can enhance both the flavor and nutritional value of your dishes while reaping the numerous health benefits that this incredible herb has to offer. Embrace the power of garlic and experience its wonders for yourself.

Spice up your cooking game: These 12 Indian spices are the key to elevating every dish you make!

To Try

By

SnackTeam

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May 18, 2023

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When it comes to adding depth, complexity, and flavor to your dishes, Indian spices are the secret ingredient you need. The world of Indian cuisine is renowned for its vibrant and aromatic spices, which have been used for centuries to create mouthwatering dishes that are loved and cherished across the globe. Whether you’re a seasoned chef or a home cook looking to experiment with new flavors, incorporating Indian spices into your cooking repertoire will take your dishes to the next level. In this article, we will explore 12 essential Indian spices that can transform any dish you make.

Turmeric: The Golden Spice:

Known as the “Golden Spice,” turmeric is a staple in Indian cooking. It is widely recognized for its vibrant yellow color and earthy flavor. Turmeric has been used in Ayurvedic medicine for centuries due to its anti-inflammatory properties and potential health benefits. In cooking, it adds a warm and slightly bitter taste to dishes, and it is a key ingredient in curry powders and spice blends.

Cumin: The Earthy Flavor:

Cumin seeds are widely used in Indian cuisine for their distinctive earthy and slightly nutty flavor. They can be used whole or ground, and their warm aroma adds depth to a variety of dishes, including curries, soups, and rice. Cumin is also known for its digestive properties and is often used in traditional remedies.

Coriander: The Versatile Herb:

Coriander, both in seed and leaf form, is a versatile herb used extensively in Indian cooking. The seeds have a warm, citrusy flavor, while the leaves (known as cilantro) have a fresh and vibrant taste. Coriander seeds are often ground and used as a spice, while the leaves are used as a garnish or added to chutneys and sauces.

Cardamom: The Fragrant Pods:

Cardamom is one of the most prized spices in Indian cuisine. The small, green pods contain aromatic black seeds with a sweet and floral flavor. Cardamom is often used in both sweet and savory dishes, such as biryanis, desserts, and masala chai. Its fragrance and unique taste make it a must-have spice in any Indian kitchen.

Cloves: The Intense Aroma:

Cloves are known for their strong, pungent aroma and warm, sweet flavor. These dried flower buds are used in various Indian dishes, including curries, rice preparations, and spice blends. Cloves add depth and richness to both savory and sweet recipes, making them a versatile spice in Indian cuisine.

Cinnamon: The Sweet and Warm Spice:

Cinnamon is a popular spice used in Indian cooking for its warm, sweet flavor and enticing aroma. It is derived from the inner bark of cinnamon trees and adds a unique depth to dishes. Cinnamon is often used in curries, rice dishes, desserts, and even beverages like chai tea. Its distinct taste enhances both sweet and savory recipes, making it a beloved spice in Indian cuisine.

Mustard Seeds: The Tiny Powerhouses:

Mustard seeds come in two varieties: black and yellow. These small but mighty seeds are commonly used in Indian cooking to add a pungent and slightly bitter flavor. When heated in oil, mustard seeds release a nutty and aromatic taste that elevates dishes like curries, pickles, and chutneys. They also provide a crunchy texture when used as a tadka (tempering) in various recipes.

Fenugreek: The Bitter-Sweet Herb:

Fenugreek, both in its seed and leaf form, is a unique spice used extensively in Indian cuisine. The seeds have a slightly bitter taste and are often roasted and ground to enhance their flavor. Fenugreek leaves, known as methi, have a distinct, earthy flavor and are used as a fresh herb or dried for later use. They are commonly used in curries, dals (lentil dishes), and spice blends like garam masala.

Kashmiri Red Chili: The Vibrant Heat:

Kashmiri red chili is known for its vibrant red color and moderate heat level. It adds a beautiful hue and a mild spiciness to dishes without overwhelming the flavors. Kashmiri red chili powder is widely used in Indian cuisine, particularly in tandoori dishes, marinades, and curries. It imparts a rich, red color and a subtle kick to the recipes, making them visually appealing and flavorful.

Asafoetida: The Pungent Resin:

Asafoetida, also known as hing, is a unique spice that has a strong, pungent aroma reminiscent of garlic and onions. It is commonly used in vegetarian and lentil dishes to add depth and flavor. Asafoetida is usually added to hot oil or ghee at the beginning of the cooking process, where it releases its distinct aroma and mellows down to provide a subtle umami taste to the dish.

Curry Leaves: The Aromatic Leaves:

Curry leaves are a staple in South Indian cuisine and are prized for their distinctive aroma and flavor. These shiny, dark green leaves are used as a seasoning in various dishes, imparting a citrusy and slightly nutty taste. Curry leaves are often added to tempering (tadka) to release their aromatic compounds, enhancing the overall flavor of curries, chutneys, and rice dishes.

Garam Masala: The Fragrant Blend:

Garam masala is a quintessential spice blend in Indian cuisine. It is a combination of various ground spices like cinnamon, cardamom, cloves, cumin, coriander, and more. Garam masala adds depth, warmth, and complexity to dishes, making it a crucial component in curries, biryanis, and even snacks. The exact blend of spices may vary from region to region and household to household, allowing for unique flavor profiles and personal touches in Indian cooking.

Indian spices are the key to elevating every dish you make in your kitchen. With their vibrant flavors, enticing aromas, and rich cultural heritage, these 12 essential Indian spices bring depth, complexity, and a touch of magic to your culinary creations. From the golden hue of turmeric to the fragrant pods of cardamom, each spice has its unique characteristics that contribute to the tapestry of Indian cuisine.

Whether you are preparing a traditional curry, experimenting with fusion dishes, or simply adding a sprinkle of flavor to your everyday meals, incorporating Indian spices will transport your taste buds to a world of exquisite flavors. These spices not only tantalize your senses but also offer numerous health benefits and a connection to a culinary tradition that spans centuries.

So, venture into the world of Indian spices, explore their nuances, and allow them to transform your cooking game.

Boost your kids immune system with this surprising morning ritual: Soaked superfoods on an empty stomach!

By

SnackTeam

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May 18, 2023

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Superfoods have garnered significant attention in recent years, and for good reason. These nutrient-packed powerhouses offer an array of health benefits that can contribute to overall well-being. Packed with essential vitamins, minerals, antioxidants, and phytochemicals, superfoods possess the potential to enhance our immune system, support healthy digestion, boost energy levels, and promote optimal brain function. Incorporating superfoods into our diets can help combat inflammation, reduce the risk of chronic diseases, and promote a healthy weight.

Moreover, superfoods often contain high levels of fiber, which aids in digestion and promotes a feeling of fullness. Whether it’s vibrant berries, nourishing leafy greens, or wholesome grains, embracing superfoods empowers us to make conscious choices about our nutrition and take proactive steps towards a healthier lifestyle. By harnessing the power of these extraordinary foods, we unlock the potential for enhanced vitality and overall wellness.

How Do These Superfoods Help?

Since they have high nutrient content, these superfruits are like a fully functioning powerhouse of nutrients that the body.

Superfoods are rich in essential nutrients such as vitamins, minerals, and antioxidants. These nutrients play a vital role in supporting various bodily functions, boosting our immune system, and promoting overall wellness.

They have:

Fiber
Antioxidants
Vitamins
Minerals
Complex Carbohydrates
Healthy Fats
Omega 3 fatty acids

Which helps with overall but in particular digestive health, heart health, brain health and even skin health!

Best Time to Consume Superfoods?

The best time to consume superfoods may vary depending on the specific food and individual preferences. However, there are a few general considerations to keep in mind.

Soaking superfoods, such as nuts, seeds, and grains, can be beneficial for digestion and nutrient absorption. Soaking helps to break down enzyme inhibitors and phytic acid, which can interfere with the body’s ability to absorb nutrients. It is recommended to soak these superfoods overnight or for a few hours before consuming them.

Having superfoods on an empty stomach can be advantageous for some individuals. When consumed on an empty stomach, superfoods are more readily absorbed by the body, allowing for efficient utilization of their nutrients. This can provide a quick boost of energy and promote optimal digestion.

However, it’s important to note that individual responses to food timing may vary. Some people may prefer to consume superfoods with other meals or as part of a balanced snack. The key is to listen to your body and find a routine that works best for you.

Ultimately, incorporating superfoods into your daily diet is more important than focusing solely on the timing. Whether you choose to soak them and have them on an empty stomach or include them in your meals and snacks throughout the day, the goal is to enjoy the nutritional benefits they offer and support your overall health and well-being.

Benefits of Superfoods- A simple yet effective tool to boost your kids’ Health

Soaked superfoods can provide several benefits, especially for kids, as they are more easily digestible and offer enhanced nutrient absorption. Here are some specific advantages:

Improved Digestion

Soaking superfoods, such as nuts, seeds, and grains, helps break down complex carbohydrates, proteins, and fats, making them easier to digest. This can be particularly beneficial for children with sensitive digestive systems or those prone to digestive discomfort.

Enhanced Nutrient Availability

Soaking superfoods reduces the presence of anti-nutrients, such as phytic acid and enzyme inhibitors, which can interfere with nutrient absorption. By reducing these compounds, soaking helps unlock the nutrients present in the superfoods, making them more bioavailable for the body to utilize effectively.

Increased Nutrient Absorption

Soaked superfoods are gentler on the digestive system, allowing for better absorption of nutrients. The soaking process activates enzymes and breaks down complex molecules, making it easier for the body to extract essential vitamins, minerals, and antioxidants from the superfoods.

Improved Hydration

Some superfoods, like chia seeds and flaxseeds, absorb water during soaking, forming a gel-like consistency. This gel helps retain water in the body and supports hydration, which is important for overall health and well-being, especially in children who may not drink enough water.

Enhanced Taste and Texture

Soaking certain superfoods can enhance their taste and texture, making them more appealing to kids. For example, soaked nuts become softer and creamier, which may be more enjoyable for children who find the texture of raw nuts challenging.

Allergy Reduction

Soaking superfoods can help reduce the risk of allergic reactions in some cases. Soaking and rinsing certain foods like legumes (e.g., beans, lentils) can help eliminate or reduce potential allergens, making them safer for consumption.

It’s important to note that while soaking can enhance the digestibility and nutrient absorption of superfoods, it may not be necessary for all types of superfoods. Some superfoods, like berries, leafy greens, and certain vegetables, can be consumed raw or cooked without the need for soaking.

Incorporating soaked superfoods into your child’s diet can offer nutritional benefits and support their overall health. However, it’s always a good idea to consult with a pediatrician or nutritionist for personalized advice based on your child’s specific dietary needs and any potential allergies or sensitivities they may have.

Devyani International, operator of Pizza Hut and KFC, reports 21.2% profit decline in Q4 FY23

News

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SnackTeam

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May 17, 2023

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Devyani International Limited (DIL), a quick service restaurants chain operator, recorded a 21.2% decrease in consolidated net profit for Q4, ending on March 31, 2023. The net profit dropped to INR 59.8 crore from INR 75.9 crore in the corresponding quarter of the previous financial year, according to a regulatory filing.

DIL is India’s largest franchisee of Yum Brands, overseeing popular brands like KFC, Pizza Hut, and Taco Bell.

As per the BSE filing, DIL witnessed a notable increase in total income during Q4 FY23. The company’s total income surged by 29.14% to INR 7,65.99 crore, surpassing the INR 5,93.13 crore generated in the same period of the previous fiscal year.

In Q4 FY23, Devyani’s total expenses climbed to INR 7,24.76 crore, reflecting an increase from INR 5,47.99 crore in the same period of the previous fiscal year.

According to the exchange filing, Devyani’s total income for the fiscal year 2023 experienced a significant year-on-year growth of 44.29%, reaching INR 3,030.30 crore. This is in comparison to the previous fiscal year FY22, where the total income was INR 2,100.13 crore.

Ravi Jaipuria, Non-Executive Chairman at Devyani International said, “In FY23, DIL demonstrated strong growth momentum and we have crossed some very significant milestones. Our consolidated revenues have reached INR 3,000 crore.”

Over the past three years, the company has expanded its store count by more than double and currently operates 1,243 stores across a diverse range of countries and brands.

In FY 2023, both KFC and Pizza Hut achieved significant milestones by surpassing 500 stores each. Additionally, as of March 31, 2023, Costa Coffee has also reached the milestone of 100 stores.

Jaipuria said, “We continue to actively pursue new trade areas in metro cities and upcoming locations. This will help us take our brands closer to our customers and give them better experience, thus solidifying our presence in the domestic markets.”

Sharing on the future growth, he said that the confidence in DIL’s brands and the Indian market remains strong.

“We are seeing initial signs of inflation stabilizing. This gives us hope for a rebound in consumer spending in second half of the coming fiscal,” Jaipuria added.

Greggs forecasts continued expansion as UK consumers embrace affordable dining

News

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SnackTeam

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May 17, 2023

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Greggs, the British bakery, is poised for continued growth this year despite tighter household budgets. The company’s assortment of baked goods and introduction of new products are anticipated to support its forecasted performance.

Despite high inflation and squeezed disposable incomes, Greggs is expected to experience a 10% increase in profit this year. The company’s value offerings, along with the introduction of new products like chicken goujons and the vegan Mexican chicken-free bake, are driving customer spending.

Greggs witnessed a significant 15.7% increase in underlying sales across its 2,300 outlets during the 10-week period ending on May 13. The company anticipates a gradual normalization of these figures throughout the year as it surpasses comparisons to the Covid-affected periods experienced in early 2022.

Chief Executive Roisin Currie anticipates substantial growth for Greggs. Factors such as store openings in airports, extended operating hours, and the company’s ability to gain market share from competitors like McDonald’s and Costa Coffee are expected to drive this growth.

According to her, data from the Greggs app, which offers rewards for frequent purchases, indicates an increase in purchase frequency.

“Exciting new products in the range convince customers to come for those extra visits,” Currie said, adding that Greggs will launch a flat bread range and a sweet chilli chicken noodle salad box in the coming weeks.

Goodbody analysts characterized Greggs’ performance thus far as “highly resilient.”

Shares in Greggs have outperformed Britain’s midcap index with a remarkable 27% surge in the past six months. However, in early Tuesday trading, the stock experienced a marginal 0.7% decline.

According to Refinitiv data, analysts predict that Greggs will report a pre-tax profit of approximately £163 million ($205.7 million) for 2023, compared to £148.3 million in 2022.

Hershey India taps into consumer trends with ‘Slurp Up the Fun’ campaign and new milkshake flavor

News

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SnackTeam

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May 17, 2023

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Hershey India Pvt Ltd., a subsidiary of The Hershey Company, has launched the ‘Slurp Up the Fun’ digital campaign. As part of this campaign, they have introduced the cashew butterscotch ice cream flavor milkshake, a novel blend of cashew nuts and butterscotch ice cream flavor, inspired by consumer trends and research for distinctive milkshake flavors.

The ‘Slurp Up the Fun’ campaign highlights the indulgent experience of enjoying Hershey’s milkshake. It aims to connect with consumers of all age groups, encouraging them to discover and savor new and exciting flavors of Hershey’s milkshake as a refreshing solution to beat the summer heat.

In the digital film, a group of tired and bored kids are introduced to the delectable range of Hershey’s Milkshake by their mother. Upon tasting the delicious milkshake, they instantly feel refreshed. The film demonstrates how Hershey’s milkshake range serves as the perfect remedy for a hot summer day.

Talking about the campaign, Geetika Mehta, Managing Director, Hershey India, asserted, “Hershey’s iconic milkshake is a huge hit with our consumers, so we wanted to create a new experience this summer by introducing an all-new delicious variant. Cashew butterscotch ice cream flavor milkshake expands our premium milkshake portfolio across India. This will be another step in creating a brand that is connected with our consumers and their preferences.”

Ankit Desai, Marketing Director, Hershey India, shared his insight on the new campaign, “Summers make an ideal time for consumers to indulge in milkshake and Hershey’s delectable range of milkshake make it a delightful summer quencher. The upbeat digital creative celebrates all things fun, thereby urging consumers to ‘Slurp Up the Fun’ with our range of exciting milkshake flavours. We are thrilled to take the digital route to introduce an all-new exotic variant, cashew butterscotch ice cream flavor milkshake, and we are confident it will receive much love from consumers.”

To drive the campaign’s success, Hershey India has implemented a robust digital media plan, leveraging social media platforms, YouTube, and OTT channels. This strategic approach aims to maximize outreach and engagement among the target audience.

A guide to understanding the consumption trends in the food market

Business

By

SnackTeam

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May 17, 2023

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The world is building businesses by understanding trends around the globe. For the Food Industry, it is quite a factor to understand consumption trends to stay up-to-date, innovative and function optimally.

Food Industry is highly competitive and constantly evolving. These trends can have a significant impact on the success of your food business, as they can influence what products you offer, how you market them, and who your target audience is.

Consumption trends in the food market refer to the changing patterns of how people consume food and beverages. This includes changes in what people eat, where they eat, how much they eat, and how they prepare and serve their food. Understanding consumption trends is essential for businesses in the food industry to stay relevant and competitive, and to meet the evolving needs and demands of their customers.

These trends are influenced by various factors such as cultural changes, economic conditions, technological advancements, health and wellness concerns, and environmental factors. Understanding these trends can help businesses in the food industry to identify new opportunities, develop innovative products, and improve their marketing strategies to better align with consumer preferences.

Businesses need to stay up-to-date with the latest consumption trends to stay relevant and successful in the food industry market. Staying up-to-date with consumption trends is crucial for any business in the food industry market to remain competitive and relevant. Here are some reasons why:

1. Customer preferences and behaviours: Consumption trends help businesses understand what their customers are looking for in terms of taste, convenience, health, and sustainability. By analyzing these trends, businesses can develop products and services that align with their customer’s preferences and behaviours.

2. Competition: The food industry market is highly competitive, with new players entering the market regularly. To stay ahead of the competition, businesses need to be aware of the latest consumption trends and adapt their strategies accordingly.

3. Innovation: Understanding consumption trends can also inspire businesses to innovate and develop new products and services that meet the evolving needs of customers. This can help businesses stay ahead of the curve and create new growth opportunities.

4. Marketing: By leveraging consumption trends, businesses can create targeted marketing campaigns that resonate with their customers. This can help businesses reach new customers and increase brand awareness.

With these reasons, staying up-to-date with consumption trends is essential for any business in the food industry market that wants to succeed in today’s fast-paced and constantly evolving market. It is also evident that understanding these trends help the primary functions of your brand to stay at an optimal level.

How to understand consumption trends in the food industry?

Alongside understanding consumption trends, it is also crucial to put or create an action out of the knowledge that you have acquired. The following 5 strategies will help you understand and create an action that help you stay updated in the industry.

1. Analyze market research
One of the best ways to understand consumption trends is to analyze market research. This can involve analyzing data on what products are selling well, what types of customers are buying them, and what factors are driving consumer behaviour. You can conduct your market research by surveying customers or analyzing sales data, or you can use third-party research reports to gain insights into the food industry market.

2. Monitor social media

Social media can be a powerful tool for understanding consumption trends in the food industry market. By monitoring social media platforms like Twitter, Facebook, and Instagram, you can see what types of food and drink are trending, what people are saying about them, and what types of photos and videos are being shared. This can give you valuable insights into what products are resonating with consumers, and how to market them effectively.

3. Attend food industry events

Attending food industry events like trade shows, conferences, and festivals can also help you understand consumption trends in the market. These events bring together industry experts, vendors, and consumers, and offer a chance to see what products are being showcased, what types of people are attending, and what types of marketing strategies are being used. This can give you valuable insights into what products and marketing strategies are successful in the current market.

4. Keep an eye on industry publications like Snackfax

Industry publications like food magazines and trade journals can also provide valuable insights into consumption trends in the food industry market. These publications often feature articles and studies on the latest food and drink trends, consumer behaviour, and marketing strategies. By keeping up with these publications, you can stay informed about the latest trends and how they might impact your food business.

5. Embrace innovation

Finally, it’s important to embrace innovation to stay ahead of consumption trends in the food industry market. This might involve experimenting with new products, marketing strategies, or technologies. By staying ahead of the curve and offering unique and innovative products, you can stay relevant in a rapidly evolving market.

Consumption trends are crucial for businesses in the food market to remain competitive and relevant. Keeping track of changes in consumer behaviour and preferences can help businesses identify new opportunities and is essential for success in the dynamic and ever-changing food industry.

Reinventing the local tapri: Bevzilla’s ambitious plan to drive economic growth in local communities

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SnackTeam

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May 17, 2023

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Bevzilla, the leading beverage company, announces a unique and unconventional partnership with local tea stalls, widely known as “tapris”. They will be launching 100 tapris by the end of May 2023 and a thousand in 3 months in Delhi-NCR. The intention is to support small businesses, empower the chai sellers in those tapris, and promote overall community growth.

Bevzilla is renowned for its innovative instant coffee and milkshake cubes, as well as ice tea powder, which have gained popularity among customers. Their new initiative of partnering with the Tapri Walas stems from an emotional connection and nostalgia for childhood memories.

Co-Founders Divisha Chaudhry and Anurag Chhabra are dedicated to providing a delightful and healthy beverage experience to their customers. Their unique concept of beverage cubes has been recognized as a one-of-a-kind innovation in the Indian beverage industry. Their goal is to revolutionize coffee consumption, making it convenient and health-conscious.

The products offered by Bevzilla are lightweight, portable, flavorful, and made with pure ingredients. The cubes are enriched with essential nutrients such as Iron, Calcium, Potassium, and Vitamins. This initiative promotes healthier choices for happier lives. With just 27 stored calories per cube, the coffee is blended with sustainably sourced Date Palm Jaggery. Bevzilla coffee is made exclusively from 100% Arabica beans and can be prepared quickly within seconds by adding it to milk or water.

The objective of this partnership is to ensure that small businesses do not lose their relevance in the midst of the growing popularity of branded coffee and cafe culture. The traditional tea or coffee shops known as ‘Tapris’ have begun to lose their appeal to the younger generation who tend to prefer international coffee brands for their coffee, socialising and work breaks.

Moreover, small businesses were severely impacted by the Covid-19 pandemic, with Tapris being among the worst affected due to reduced footfall and plummeting sales. In light of these challenges, Bevzilla has recognized the significance of supporting these enterprises and has launched an initiative to assist them in sustaining their operations now and in the future. As a part of this initiative, Bevzilla aims to help these small businesses boost their profit margin by 50%.

The brand believes that it’s not just about making great beverages, but also about making a positive impact on society. This partnership is a natural extension of their corporate social responsibility efforts. The company is committed to creating emotional connections with its customers and communities. They are eager to apply their skills and knowledge to help businesses in need. They also believe that small businesses are the backbone of the economy and the heart of our communities. By supporting them, Bevzilla will also be supporting emotional well-being and a sense of connection.

Anurag Chhabra, Co-Founder, Bevzilla, said, “This is an initiative that has never been done before in India, and we have taken such a step to do our bit for society, and give back to these Tapri Walas who have been serving us for a long time since we were kids. Improving the quality of beverages offered by Tapris to attract the new generation and compete with international brands is our primary motive. By helping Tapri Walas gain better margins and thrive, Bevzilla intends to contribute to community growth, preserve tradition, and foster a sense of nostalgia and appreciation for local businesses, which were becoming irrelevant amidst the growth of the branded coffee & cafe culture. Hence, this is for those memories, and our beloved Tapri Wale bhaiya and aunties.”

Bevzilla will also support cart owners through this initiative by providing them with a range of resources including Bevzilla T-shirts, coffee, cups, marketing support, and training. The aim is to help these small businesses attract more customers and increase their visibility in the community, with a goal of reaching 10,000 cart owners in the near future. By providing affordable support, Bevzilla hopes to bring attention to local enterprises and make a positive impact on the community. The initiative also includes assistance in making and selling delicious and energising hot and cold beverages, and the provision of free marketing materials to help promote the cart owners’ businesses.

Divisha Chaudhry, Co-founder, Bevzilla, said, “We at Bevzilla are vigilant towards society, and understand the challenges that small businesses are facing. Therefore, we want to do our part to help them thrive, said Divisha, Co-Founder. The social consequences Bevzilla aims for through this initiative include community growth, driving economic development, and creating new opportunities. We believe that by partnering with these local Tapris, we can make a real difference and help them succeed.”

Bevzilla’s partnership is just one of many initiatives the company has launched, and they plan to see a domino effect when it comes to the support and growth of these local or small businesses.

Importance of authenticity in building a founder’s reputation for a food startup

Business

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SnackTeam

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May 17, 2023

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In recent years, the food industry has seen an influx of startups, as more and more entrepreneurs enter the space with innovative ideas for healthy and sustainable food products. With this growth, the competition in the industry has also increased, and it has become essential for food startups to establish a strong reputation to stand out in the market.

Authenticity is a key factor in building a founder’s reputation, as it helps to establish trust with customers and investors. Authenticity refers to the degree to which a person’s actions, beliefs, and values align with their true identity. In the context of a food startup, authenticity refers to the degree to which a founder’s actions align with their company’s mission and values.

It involves building a brand that customers can trust and relate to, and that reflects the founder’s vision and passion for the food industry. Authenticity is key to building a strong reputation that can help a food startup stand out in a crowded market and attract loyal customers.

Authenticity plays a crucial role in building a founder’s reputation in the food industry. Some of the benefits of authenticity in the food industry include:

1. Building trust: Authenticity helps to build trust with customers, employees, and other stakeholders. When a founder is authentic, they are perceived as genuine, trustworthy, and honest. This can help to build a positive reputation for the founder and their food startup, leading to increased customer loyalty and employee retention.

2. Differentiation: The food industry is highly competitive, and it can be challenging for startups to stand out. Authenticity can help a founder and their startup differentiate themselves from competitors. By being true to their values and vision, a founder can create a unique brand identity that resonates with customers.

3. Enhanced customer experience: When customers feel that a food startup is authentic, they are more likely to have a positive experience with the brand. This can lead to increased customer satisfaction and loyalty. Authenticity can also help a startup to attract new customers through positive word-of-mouth and online reviews.

4. Improved team culture: Authenticity can also improve the internal culture of a food startup. When a founder is authentic, they create a sense of transparency and honesty that can foster trust and collaboration among team members. This can lead to increased productivity, creativity, and innovation within the startup.

5. Social responsibility: Authenticity can also help a food startup to demonstrate social responsibility. When a founder is authentic, they are more likely to prioritize ethical and sustainable practices, which can have a positive impact on society and the environment. This can lead to increased support from socially conscious customers and investors.

Importance of Authenticity in Building a Founder’s Reputation:

1. Builds Trust and Credibility: One of the most critical aspects of building a successful food startup is establishing trust and credibility with customers and investors. Authenticity is key to building this trust, as it shows that a founder is genuine and transparent about their mission and values.

2. Differentiates from Competitors: With so many startups entering the food industry, it can be challenging to stand out in the market. Authenticity can be a key differentiator, as it allows a founder to establish a unique brand identity that resonates with customers.

3. Drives Customer Loyalty: Customers are more likely to be loyal to a brand that they perceive as authentic. By demonstrating authenticity, a founder can create a strong emotional connection with customers, which can lead to repeat business and positive word-of-mouth referrals.

4. Attracts Investors: Investors are looking for founders who are passionate and committed to their mission. Authenticity can demonstrate this passion and commitment, which can make a startup more attractive to investors.

5. Fosters a Positive Company Culture: Authenticity is not just important for external stakeholders; it is also essential for fostering a positive company culture. When a founder is authentic, it sets the tone for the rest of the team, creating a culture of transparency and open communication.

How to Demonstrate Authenticity

Demonstrating authenticity can help build trust and credibility, enhance brand reputation, and foster strong relationships with customers and other stakeholders. Here are few ways to

1. Be Transparent: Transparency is essential for demonstrating authenticity. Be open and honest with customers, investors, and team members about your mission and values.

2. Stay True to Your Values: It is easy to get caught up in the day-to-day operations of running a startup, but it is essential to stay true to your values. Make decisions that align with your mission and values, even if they are not the easiest or most profitable.

3. Share Your Story: Share your personal story and how it led you to start your food startup. This can create an emotional connection with customers and investors, and demonstrate your passion and commitment to your mission.

4. Be Consistent: Consistency is key to demonstrating authenticity. Ensure that your actions align with your words and that you are consistently communicating your mission and values to all stakeholders.

Authenticity is a crucial aspect of building a founder’s reputation in the food industry. By being genuine and transparent in their actions, entrepreneurs can establish a loyal customer base, gain the trust of investors and suppliers, and differentiate themselves from competitors. Hence, food entrepreneurs should prioritize authenticity as a core value and integrate it into all aspects of their business operations.

Medusa beer dominates Delhi market with record-breaking beer can sales, capturing 17% market share

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By

SnackTeam

-

May 17, 2023

0

Medusa Beverages Pvt. Limited, an Indian brewery renowned for its well-loved beer brand ‘Medusa,’ has achieved remarkable triumph in the Delhi market. Over a span of three consecutive months (February, March, and April 2023), Medusa has consistently achieved the highest beer can sales, capturing an impressive market share of 17%.

The rise in sales can be attributed to the evolving preferences of millennial consumers in metropolitan areas, who are embracing global trends and choosing beer cans, even at a slightly higher price per unit. This shift from high-alcohol beverages to lower-alcohol alternatives, as well as the transition from bottles to cans, has played a vital role in boosting Medusa’s sales. The brand has remained steadfast in its commitment to increasing can production, recognizing their advantages in terms of portability, recyclability, and superior product protection.

Medusa, a company headquartered in India, stands out in the market with its innovative and modern packaging. It has a national marketing division that has propelled its success. In the city of Delhi alone, Medusa beer can be found in approximately 650 retail locations, including high-end cafes, ensuring extensive coverage and a distribution reach of 90%. Furthermore, the brand’s expansion with a brewery in Punjab has further amplified its presence, enabling its availability in over 2,000 retail locations.

Expressing his gratitude for the brand’s success, Avneet Singh, Founder of Medusa Beverages Pvt Ltd., acknowledged the challenges of establishing a brand in today’s highly competitive market. He expressed his delight that consumers have embraced and appreciated Medusa beer, providing the company with the impetus to expand its market presence and become a PAN India player.

Avneet further emphasized Medusa’s commitment to catering to the needs of the younger consumer demographic. Based on the growing demand in the northern region, the brand has established three new breweries to make its products accessible to a wider audience and enhance its business across India.

With an eye toward the future, Medusa is contemplating the introduction of a slightly modified version of its high-quality beer. Additionally, the brand is determined to enhance its position in the “on-trade” industry segment in the forthcoming years.

Currently, Medusa beer is available in seven states, including Delhi, Uttar Pradesh, Punjab, Chandigarh, Chhattisgarh, Himachal Pradesh, and Silvassa. The brand is soon expanding its reach to Uttarakhand, further broadening its consumer base.

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