How to 2X your cloud kitchen revenue through cross-selling and up-selling strategies?

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May 21, 2023

Cloud kitchens have been the trend in the food industry in recent years. Cloud kitchens, also known as virtual kitchens or dark kitchens, Operate to fulfil delivery orders placed through online platforms like Zomato and Swiggy, without the need for a physical restaurant space. While the cloud kitchen business model has many advantages, such as lower overhead costs and the ability to reach a wider audience, it can be challenging to increase revenue in a competitive market.

The revenue generated by a cloud kitchen depends on several factors, including menu offerings, pricing strategy, marketing efforts, and operational efficiency. In addition, Cloud Kitchens have slightly tighter ways of generating revenues in comparison to regular restaurants. All this while, there are various hacks to generate good revenue for your cloud kitchen. Cross Selling and Up Selling are two such ways that are known to double your revenue if done right.

Cross-selling involves offering customers complementary or related products or services to what they have already ordered while up-selling involves offering customers a higher-end version of a product or service that they have already ordered.

Cross-Selling in Cloud Kitchens

Cross-selling is the practice of offering customers complementary or related products or services to what they have already ordered. In a cloud kitchen, cross-selling can be an effective way to increase the average order value and generate more revenue per customer. Here are some tips for cross-selling in your cloud kitchen:

1. Understand Your Customers’ Preferences

The first step in effective cross-selling is to understand your customers’ preferences. Analyze your customer data to identify what products or services are most commonly ordered together. For example, if customers frequently order pizza and garlic bread, you can promote garlic bread as a complimentary item when a customer orders pizza. This data analysis can help you tailor your cross-selling strategy to the preferences of your customers, increasing the likelihood that they will accept your offer.

2. Offer Deals and Discounts

Another way to encourage customers to purchase complementary products is to offer deals and discounts. For example, you could offer a discount on garlic bread when a customer orders a pizza. This incentivizes the customer to add an extra item to their order while feeling like they are getting a good deal. This can also help increase customer loyalty, as customers appreciate feeling like they are getting a good deal.

3. Use Your Packaging to Promote Complementary Products

Your packaging can also be an effective tool for cross-selling. Consider adding promotional material to your packaging, such as stickers or flyers, that promote complementary products. For example, you could include a sticker promoting garlic bread on the pizza box. This can help remind customers to order complementary products on their next order.

Up-Selling in Cloud Kitchens

Up-selling is when you are offering customers a higher-end version of a product or service that they have already ordered. In a cloud kitchen, up-selling can be an effective way to increase the average order value and generate more revenue per customer. Here are some tips for up-selling in your cloud kitchen:

1. Train Your Staff to Up-Sell

One of the most effective ways to upsell is to train your staff to make recommendations to customers. Your staff can suggest a higher-end version of a product or service that the customer has already ordered. For example, if a customer orders a small pizza, the staff could suggest upgrading to a large pizza for an additional cost. This personal interaction with the customer can increase the likelihood that they will accept the up-sell.

2. Offer Bundles

Another way to up-sell is to offer bundles that include higher-end products or services. For example, you could offer a bundle that includes a large pizza, a side dish, and a dessert for a discounted price. This incentivizes the customer to purchase more items while feeling like they are getting a good deal.

3. Highlight the Benefits of Up-Selling

Finally, make sure to highlight the benefits of up-selling to your customers. For example, you could explain that the larger pizza will provide more leftovers or that the higher-end product has better quality ingredients. This can help the customer feel like they are making a good decision by accepting the up-sell.

By implementing these strategies effectively, cloud kitchen operators can 2X their revenue and grow their business in a competitive market. Cross-selling and up-selling can be effective tools to increase revenue without having to invest in new products or services, making them valuable strategies for cloud kitchens looking to increase their bottom line.

Empowering the plant-based revolution: PBFIA’s 2nd Summit nurtures start-ups and fuels future investments

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May 20, 2023

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The 2nd Plant Based Foods Summit, organized by the Plant Based Foods Industry Association (PBFIA), is set to take place on Thursday, May 25, 2023. This groundbreaking event is a collaborative effort of three ministries: The Ministry of Food Processing Industries (MoFPI), The Ministry of Agriculture and Farmers Welfare, and The Agricultural and Processed Food Products Export Development Authority (APEDA).

The summit will be held at the prestigious Hotel Le Meridien, located in Windsor Place, New Delhi. Adding to its significance, the Indian Chamber of Commerce (ICC) and the U.S Soybean Export Council have pledged their support to this remarkable initiative.

Prominent dignitaries, including Shri Beeda Mastan Rao Yadhav, Member of Parliament; Smt Mercy Eapos, Joint Secretary of the Ministry of Micro, Small and Medium Enterprises; Dr. Sudhanshu, Secretary of the Agricultural and Processed Food Products Export Development Authority (APEDA); Mr. Jim Sutter, CEO of the US Soybean Export Council (USA); Ms. Jasmijn De Boo, CEO of Proveg International; Dr. Rajeev Singh, Director General of the Indian Chamber of Commerce; Mr. Atul Mulay, President of Praj Industries, and several other esteemed thought leaders, will be gracing the event. Their presence adds valuable insights and expertise to the 2nd Plant-Based Foods Summit.

The Plant Based Foods Industry Association (PBFIA) is a continuously expanding organization led by CEOs, formed by industry leaders to accelerate the progress of the plant-based sector in India. Its primary objective is to establish a future that is both healthy and sustainable for consumers, farmers, food industry personnel, investors, and civil society. PBFIA holds the distinction of being one of the founding members of The International Plant Based Foods Working Group (IPBFWG).

At present, PBFIA boasts a membership of over 120 plant-based food companies. The association actively engages in four essential workstreams: Policy Advocacy, Innovation, Investment, and Supply Chain. These workstreams serve as key areas of focus through which PBFIA collaborates and strives to drive advancements within the industry.

The summit will serve as a platform to showcase an extensive exhibition of Plant-Based Foods, featuring companies and start-ups from various sectors. Additionally, the event will host a conference that includes immersive sessions led by industry experts, policymakers, the HoReCa community, academia, and more. These sessions will offer valuable insights into the latest trends, innovations, and the future of the plant-based foods industry.

The exhibition is designed to provide exhibitors with an opportunity to showcase their products and establish connections with key industry players, including potential investors and partners. It will highlight the most innovative businesses, products, ingredients, and machinery from both India and around the world. The focus will be on promoting and celebrating the rapid growth of the plant-based foods industry.

Participants in the exhibition include notable companies such as Continental Greenbird, Nutricircle, Brenntag, Sanitech Engineers, Blue Tribe Foods, Vezlay, Pall Corporation, Shaka Harry, Evolved Foods, and many other influential players.

A notable highlight of the summit is the “Pitch Perfect” Investors Show, a premier platform that offers companies a unique opportunity to pitch their brands to potential investors on a global scale, with the aim of securing funding. This show specifically targets investors and strategic partners from the plant-based foods sector, creating a focused environment for business opportunities and partnerships to flourish.

The summit will also showcase “The Live Cooking Demo,” featuring renowned professional Chefs like Chef Dr. Gautan Chaudhry, Chef Sanjay Aarwal, Chef Anirudh Sethi, Chef Bharat Khemani, Chef Somnath Porel, Chef Tarun Kumar, Chef Dr. Prem Ram, and Chef Seitu Gupta. These talented Chefs will present innovative plant-based recipes, offering inspiration and fresh product ideas to the audience.

Furthermore, the event will include the PBFIA Awards Ceremony, which aims to honor exceptional contributions and accomplishments of individuals and companies in the industry. This ceremony presents an opportunity for participants to receive recognition for their dedication and celebrate their achievements.

Plant-Powered Paradigm: India’s Plant-Based Food Industry on the Rise

The plant-based foods industry in India is undergoing a remarkable surge and undergoing significant changes. With a growing emphasis on health-consciousness among consumers and increasing environmental concerns, there is a notable shift towards plant-based diets. This growth carries promising implications for the economy, environment, and public health. Notably, it holds the potential to generate new employment opportunities and boost revenue streams for small and medium-sized businesses. Moreover, plant-based diets have demonstrated their positive impact on the environment.

Sanjay Sethi, Executive Director, Plant Based Foods Industry Association (PBFIA), said, “The plant-based foods industry has reached a pivotal moment, standing at a crossroad of tremendous oportuntiy and responsibility. We must navigate this path with interity, innovation, and a steadfast commitment to creatin a better food system for both planet and the people.”

The upcoming 2nd Plant-Based Foods Summit in India aims to serve as a vital platform for stakeholders to delve into the immense potential of the plant-based foods industry. This event will facilitate discussions on strategies to foster the growth and advancement of this sector, while also encouraging the establishment of new companies and nurturing entrepreneurs within the burgeoning plant-based foods domain.

With its transformative impact on the industry, the summit is poised to revolutionize the landscape and provide an exceptional forum for exhibitors and attendees to forge valuable connections and cultivate fresh business alliances.

Zomato CFO acknowledges rising competition, expresses openness to embrace innovations in food delivery market

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May 20, 2023

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Recognizing the escalating competition in the food and grocery delivery market with the emergence of the government-backed Open Network for Digital Commerce (ONDC), Zomato expressed its openness on Friday (May 19) to embrace any changes or innovations that would ultimately contribute to the growth of the restaurant industry.

“We continue to watch the ONDC progress closely and learn from it,” Akshant Goyal, CFO of Zomato, said in the shareholder letter released after the company reported its financial performance for the quarter and year ended March 2023.

During the earnings call, Goyal acknowledged the significant competition in the market and highlighted the extensive innovation occurring across various sectors.

“So, I think we continue to watch it and learn from it and see how we can run our business better to make sure that we continue to grow.”

Goyal also stated that despite the increasing competition, Zomato had no plans to modify its commission rates, as they were not hindering its growth. He emphasized that with the current low market penetration, there was ample opportunity for all players to expand.

Earlier this month, SnackFax highlighted the substantial price difference in food items available on ONDC compared to Zomato and Swiggy. While Zomato and Swiggy charge partner restaurants commissions ranging from 18% to 24%, ONDC offered significantly lower prices.

Social media was abuzz with intense debate about whether ONDC had the potential to break the Zomato-Swiggy duopoly in the food delivery market, following the report.

Nevertheless, brokerages such as Kotak Institutional Equities, Jefferies, and Motilal Oswal have reassured that the emergence of the Open Network for Digital Commerce (ONDC) does not pose an immediate threat to the dominant players in the food delivery industry.

“…we see ONDC as a potential threat to Zomato only if it meaningfully scales up across categories, allowing it to achieve greater efficiency compared to the walled gardens,” said analysts at Motilal Oswal.

Meanwhile, Kotak stated that it anticipated a minimal influence of ONDC on Zomato in the near term. However, the bank noted the complexity of accurately forecasting the long-term ramifications.

It is worth mentioning that the existing discounts on ONDC, which have generated significant attention, are anticipated to be accessible for only a limited period of time.

Meanwhile, ONDC is actively expanding its network of restaurants on the platform. In the most recent update, Domino’s, a renowned pizza chain, has revealed its plans to join the open commerce platform.

In the meantime, Zomato’s food delivery business experienced a subdued performance for the third consecutive quarter, with adjusted revenue declining from INR 1,565 crore in Q3 FY23 to INR 1,530 crore in Q4 FY23.

Zomato attributed the slowdown in the growth of its food delivery business to a combination of factors, including the shorter duration of the month of February and the temporary suspension of its services in 225 cities in January of this year.

Due to the growth in its other business segments and effective cost-cutting measures, Zomato witnessed a notable decrease in its net loss. Sequentially, the net loss declined by 46%, and on a year-on-year basis, it decreased by 48% to reach INR 187.6 crore in the quarter.

Zomato’s Deepinder Goyal resigns from Urban Company Board amidst expansion into at-home services

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May 20, 2023

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Zomato CEO Deepinder Goyal stated in a shareholder note on Friday (May 19) that his departure from the Urban Company board was the right move, as Zomato intends to enter the at-home services market through its quick commerce division, Blinkit.

“Since I was on the board of Urban Company, I thought it was the right thing for me to step away given we were exploring this space. If at all we end up competing with Urban Company at a large scale, we know we are up against a formidable team and a very high-quality business,” said Goyal.

Goyal’s appointment to the board of the Accel-backed startup took place on March 15 of the previous year, but he subsequently resigned from his position on February 15 of this year.

Blinkit CEO Albinder Dhindsa clarified that while the company was exploring at-home delivery services, including options like electricians and plumbers, no major decisions had been reached at their end thus far.

“At Zomato, we run multiple small experiments to find ways in which local economies can benefit from technology, which makes products and services more accessible for customers. Home services is one such experiment where we are exploring whether we can make our neighbourhood services like electricians, plumbers, etc. more accessible to customers,” said Dhindsa, adding, “At this point, this is not a big decision at our end. We will keep you updated on the progress here, if any.”

In March of this year, Blinkit, a quick commerce startup, was reported to be exploring the possibility of offering handyman services in the at-home services segment.

Blinkit reportedly intends to expand its platform by offering a comprehensive range of handyman services. These services will cover plumbing, AC repair, and assistance in finding electricians. To facilitate the launch of this hyperlocal services platform, Blinkit has already established a specialized team.

Blinkit is not alone in its pursuit of the at-home services segment, as it competes with Urban Company. In recent media reports, it was revealed that Flipkart had expressed interest in entering the same segment. Flipkart’s expansion plans included offering additional services beyond AC cleaning and repair.

Furthermore, Mygate, a security management startup, independently launched its own service in the at-home services segment. However, following a co-led funding round of INR 100 Cr by Urban Company and Acko, Mygate began incorporating Urban Company’s offerings into its own app.

On Friday, Zomato released its quarterly results for the period ending on March 31, 2023. The listed foodtech company reported a 48% year-on-year decrease in net loss, amounting to INR 187.6 Cr during Q4 FY23. Moreover, Zomato experienced a significant 70% year-on-year increase in operating revenue, reaching INR 2,056 Cr.

The ultimate guide to creating a profile on Zomato for your restaurant/cloud kitchen

Business

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SnackTeam

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May 20, 2023

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Zomato is a popular online food ordering and restaurant discovery platform with a presence in over 25 countries worldwide. By creating a profile for your restaurant on Zomato, you can reach a wider audience and increase your online visibility.

Zomato is an important platform for restaurants to have a presence on because it can increase visibility, provide customer reviews and ratings, offer menu information, and promote deals and discounts.

Adding basic restaurant information such as name, address, phone number, and other relevant details is the first step in creating a profile on Zomato. This information helps customers find your restaurant and get in touch with you easily.

It’s important to ensure that this information is accurate and up-to-date, as incorrect information can cause confusion and frustration among customers. Additionally, including details like hours of operation, payment options, and reservation policies can also be helpful for customers who are considering dining at your restaurant.

Before creating a profile on Zomato, it’s important to search for your restaurant on the platform to ensure that it doesn’t already have a pre-existing profile. Searching for your restaurant can also help you understand how customers perceive your brand and what kind of reviews and ratings you’ve received so far. you can maintain a Zomato profile that attracts more customers to your restaurant and helps you stand out in the competitive food industry.

Zomato is a popular online platform that helps people find and discover restaurants in their area. It is available in over 25 countries, including India, the United States, Australia, and the United Arab Emirates.

For restaurants, having a presence on Zomato can be incredibly beneficial. Here are some reasons why it is important in the world of convenience and internet:

1. Increased visibility: By listing your restaurant on Zomato, you can increase your visibility and reach a wider audience. This can help attract new customers and increase your overall online presence.

2. Reviews and ratings: Zomato allows customers to leave reviews and ratings for restaurants, which can be incredibly helpful for attracting new customers. Positive reviews and ratings can help build trust and credibility, while negative reviews can provide valuable feedback for improving your restaurant.

3. Menu information: Zomato allows restaurants to list their menus, which can be helpful for customers who want to see what dishes are available before visiting a restaurant. This can also help prevent confusion or disappointment among customers who may have certain dietary restrictions or preferences.

4. Promotions and deals: Restaurants can use Zomato to promote deals and discounts, which can help attract new customers and encourage repeat business.

Having a presence on Zomato can be a valuable marketing tool for restaurants. But How to onboard yourself to the platform to unlock the true potential of your restaurant? In this step-by-step guide, we’ll walk you through the process of creating a profile on Zomato for your restaurant.

Step 1: Visit the Zomato website

Visit the Zomato website at www.zomato.com and select the ‘Add Restaurant’ option located in the top right-hand corner of the homepage.

Step 2: Enter basic information

Enter basic information about your restaurant, including the name, address, phone number, and cuisine type. Be sure to provide accurate information as this will be the first impression potential customers will have of your restaurant.

Step 3: Verify your ownership

Verify your ownership of the restaurant by providing your contact information and uploading a government-issued ID. Zomato will use this information to confirm that you are the owner of the restaurant.

Step 4: Provide additional details

Provide additional details about your restaurant, including the menu, hours of operation, and amenities such as outdoor seating or takeout options. This information will help customers make an informed decision about whether to dine at your restaurant.

Step 5: Add photos

Add photos of your restaurant, including pictures of the interior, exterior, and dishes on the menu. High-quality photos can help entice potential customers to visit your restaurant.

Step 6: Submit your profile for review

Submit your profile for review by Zomato. The Zomato team will review your profile to ensure that it meets their guidelines for accuracy and quality.

Step 7: Respond to customer reviews

Once your profile is live, it’s important to monitor and respond to customer reviews. Positive reviews can help attract new customers, while negative reviews can provide valuable feedback for improving your restaurant.

Step 8: Optimize your profile for search engines

Optimize your profile for search engines by including relevant keywords in your restaurant’s name, description, and menu. This can help improve your search engine ranking and make it easier for customers to find your restaurant online.

While Creating a profile on Zomato for your restaurant can help increase your online visibility and reach a wider audience, one must remember to monitor and respond to customer reviews, and optimize the profile for search engines to maximize your online presence.

UK’s Solo Coffee eyes US expansion, seeks investment for growth

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May 20, 2023

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Solo Coffee, a prominent supplier of cold-brew coffee in the UK, is on the verge of expanding its operations to the United States. To support its growth plans, the company is currently seeking further investment opportunities.

Currently, Solo Coffee operates primarily in London and distributes its products in the UK through various retailers, including Ocado. Additionally, the company has made significant inroads in the on-trade sector, with renowned chains such as All Bar One utilizing its products for popular cocktails like the espresso martini.

Solo Coffee plans to commence sales in the United States in the upcoming months, with aspirations of expanding its market presence to continental Europe and the Middle East in the following year.

Solo Coffee, founded in 2018, is currently in the process of raising £1 million ($1.2 million) in investment, as revealed by Co-founder Theo Garcia. The company has already secured around £900,000 from external sources to fuel its growth and operations.

Asked how Solo Coffee was conducting the new round, he said, “A mixture of private individuals, family offices and maybe a crowdfund.”

Both Garcia and fellow Co-founder Alex Foss Sims maintain an equal shareholding in Solo Coffee. Garcia further mentioned that the upcoming investment round is not anticipated to bring about a significant alteration in the shareholding structure, as the founders are expected to retain majority ownership.

The move into the US will see Solo Coffee team up with what the company called “one of the largest coffee distributors in the country, with access to 60,000 sites nationwide”.

In the meantime, the company has successfully secured an agreement to become the exclusive supplier of coffee concentrate for Florence by Mills Coffee, a brand founded by the renowned actor Millie Bobby Brown.

In the year to the end of April, Solo Coffee generated revenue of £1.2m. “We are aiming for circa £4m in fiscal year 2024,” Garcia said.

On the question of profitability, he said the company is “currently running at a break-even level but are aiming to be profitable this financial year”.

Garcia added, “We are aiming to grow fast but sustainably, raising money for key growth opportunities only.

“We’ve found that investors are now more wary of businesses that are on a ‘grow at any cost’ spending model. We are a super lean business – a team of three – and have low operating costs. We plan to stay as lean as we possibly can, investing in the areas when we feel real pinch points.”

Asked when Solo Coffee could next need to raise funds, Garcia said, “Depends on the opportunities. We are aiming to be fully profitable this fiscal year but will be eyeing key growth opportunities within the US and UK where increased investment may be necessary, particularly in the US.”

United Spirits in talks with Haryana government to include spirits in workplace settings

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May 20, 2023

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United Spirits, the largest liquor company in India, has announced its ongoing discussions with the Haryana government regarding the inclusion of spirits in workplace settings. This development follows the state’s recent decision to permit the presence of low-alcohol content beverages such as beer, wine, and ready-to-drink beverages within major corporate offices starting next month.

“Haryana has been relatively a more progressive state. They have started with beer and wine, and we are in discussions with them to see whether we can get spirits included,” Hina Nagarajan, CEO of United Spirits, told analysts at an earnings call.

In its recently implemented 2023-24 excise policy, the state government has granted permission for the possession and consumption of low-alcohol content beverages by employees working in offices with a minimum of 5,000 employees and a covered area of at least 100,000 square feet within a single premises. This policy was enacted last week.

According to the Confederation of Indian Alcoholic Beverage Companies (CIABC), the importance of this decision lies not in the potential sales volume it may generate, but rather in the shift in the government’s stance towards alcohol. However, the CIABC has clarified that it is not currently making a request for the inclusion of liquor at this stage.

“This decision is an acknowledgement of the role alcohol plays in de-stressing people after a tough day at work. It’s a big decision by the government and we would rather have them progress at their own pace and build confidence,” said Vinod Giri, Director General at CIABC.

“Once the model is established, addition of other categories will be an easier next step. Haryana towns like Gurugram are corporate trendsetters and we hope other such cities like Delhi, Noida, Bengaluru, Hyderabad and Mumbai follow suit,” he added.

The country’s spirits market witnessed a significant milestone, according to industry executives who cited the latest data from the excise department. During the fiscal year ending in March, the market experienced a remarkable surge in sales volume. It recorded a 12% increase compared to the previous fiscal year (FY21-22), reaching an impressive sales volume of 395 million cases. This surge in sales added nearly 40 million cases to the market since its previous peak approximately four years ago.

Due to being controlled by state governments, liquor companies face the challenge of lobbying for price increases and navigating other regulatory matters. In many markets, these state governments are involved in both the retail and wholesale aspects of the liquor business. As a result, liquor companies often need to exert significant efforts in their lobbying endeavors to address these complex regulatory landscapes.

The company behind renowned brands like Johnnie Walker and Smirnoff has acknowledged the current volatile period in the Indian market. They have attributed this volatility to the ongoing and frequent changes in the route to market, as well as the presence of inflationary pressures. These factors collectively contribute to the challenging environment in which the company operates within the Indian market.

“The year gone by was volatile and route to market changes will happen but we have the muscle, when one state goes down to look at other avenues of growth and expand our shares across states,” added Nagarajan.

During the fourth quarter, ending in March, the Diageo-controlled firm reported a significant growth of 15.6% in net sales when adjusting for the slump sale and franchising of mass brands that occurred a year ago. The prestige and above segment experienced substantial growth of 23.2%, indicating a strong performance. However, the net sales for the popular segment, when adjusted for inflation, declined by 6.3%. This decline can be attributed to the impact of inflation on this price-sensitive consumer segment.

Start a business with INR 10000 in the food industry! Best business to start in 2023

Business

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SnackTeam

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May 20, 2023

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Starting a business in the food industry can be a lucrative and fulfilling venture. However, getting started can be intimidating, especially if you don’t have a lot of capital. The good news is that starting a food business with INR 10,000 is possible, and it can be a great way to turn your passion for food into a profitable venture.

In the 21st century, with increased financial awareness, People are looking to create a secondary stream of income and most of them fall under the lower spectrum of capital available. Even women at home are willing to create financial independence by starting something from home. For many such people, Food Industry has been lucrative and fulfilling enough to generate money for people.

To get started, you’ll need to invest in some basic equipment, such as a commercial popcorn maker, a food dehydrator, and packaging materials. You’ll also need to develop a branding strategy and market your popcorn snacks to potential customers.

Starting a food business with 10,000 rupees can be challenging, but with the right mindset and approach, you can make it a success. Here are some tips and must do things to help you get off the shore:

1. Research and Learn

Before you start any business, it’s essential to do your research. Learn as much as you can about the food industry, including market trends, consumer preferences, and competition. Identify your target audience and find out what they’re looking for in a food business. This will help you determine the best business idea to pursue and how to position your business for success.

2. Develop a Business Plan

Once you’ve identified the best business idea for your food business, it’s time to develop a business plan. Your plan should include a clear vision for your business, goals and objectives, marketing strategy, financial projections, and a growth plan. A well-written business plan will help you stay focused, organized, and on track towards your goals.

3. Keep Your Overhead Costs Low

One of the biggest challenges of starting a food business with 10,000 rupees is keeping your overhead costs low. Be creative in finding ways to minimize expenses, such as renting a shared kitchen space, buying used equipment, or working with a small team. Keep your menu simple and focus on offering high-quality food at an affordable prices.

4. Build Your Brand

Building a strong brand is essential for the success of any food business. Your brand should reflect your unique value proposition, personality, and target audience. Invest in developing a logo, website, and social media presence that aligns with your brand. Use creative marketing strategies, such as influencer marketing or customer referral programs, to attract and retain customers.

5. Focus on Quality and Customer Service

In the food industry, quality and customer service are crucial to building a loyal customer base. Ensure that your food is fresh, delicious, and prepared with care. Train your staff to provide excellent customer service, such as greeting customers with a smile, answering questions about your menu, and resolving any issues promptly.

Let’s explore the best business ideas for starting a food business with 10,000 rupees in 2023 along with some tips on how to get started, what to consider when choosing a business, and how to maximize your chances of success.

1. Catering Services

A catering business is a great way to start a food business with 10,000 rupees. You can start small by catering to small events, such as birthdays, weddings, and office parties. You can offer a variety of dishes, including snacks, appetizers, entrees, and desserts.

To get started, you’ll need to invest in some basic equipment, such as serving dishes, utensils, and catering trays. You may also need to rent a commercial kitchen or have a permit to operate out of your home kitchen. But, with careful planning and a bit of creativity, you can get your catering business up and running in no time.

2. Food Truck Business

A food truck business is a great option if you want to start a food business with 10,000 rupees. With a food truck, you can serve a variety of dishes and travel to different locations to reach a larger audience. You can also save on rent and other overhead costs that come with owning a brick-and-mortar restaurant.

To get started, you’ll need to invest in a food truck and some basic equipment, such as a grill, fryer, and refrigerator. You’ll also need to obtain any necessary licenses and permits to operate a food truck in your area.

3. Baked Goods Business

If you enjoy baking, starting a baked goods business could be a great way to turn your hobby into a profitable venture. You can start by selling your baked goods online or at local markets and events. You can offer a variety of baked goods, such as cakes, cookies, bread, and pastries.

To get started, you’ll need to invest in some basic equipment, such as an oven, mixing bowls, measuring cups, and baking trays. You may also need to rent a commercial kitchen or have a permit to operate out of your home kitchen.

4. Meal Delivery Service

A meal delivery service is another great option for starting a food business with 10,000 rupees. You can prepare and deliver healthy meals to people who are too busy to cook or who want to eat healthier. You can offer a variety of meal options, such as vegetarian, vegan, gluten-free, and low-carb.

To get started, you’ll need to invest in some basic equipment, such as a stove, refrigerator, and packaging materials. You’ll also need to develop a menu and pricing strategy and market your services to potential customers.

5. Snack Business

If you want to start a food business with 10,000 rupees, a snack business could be a great option. You can offer a variety of snacks, such as chips, popcorn, nuts, and dried fruits. You can sell your snacks online, at local markets and events, or even at your snack bar.

Starting a food business can be a great way to turn your passion for food into a profitable venture. With careful planning, research, and a bit of creativity, you can start a successful food business with the lowest investment of 10,000 rupees which provides value to your customers and helps you achieve your goals.

How food entrepreneurs can set their brand for success by being the first evangelists?

Entrepreneurship

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SnackTeam

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May 20, 2023

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For food entrepreneurs, building a brand is one of the most critical aspects of establishing a successful business. It takes a lot of hard work, passion, and dedication to create a brand that resonates with customers and stands out in a crowded marketplace. One of the most important aspects of building a brand is evangelism, which refers to spreading the message of the brand and building a community of loyal followers.

Founders are the ones who are passionate about the brand’s mission, values, and goals, and they use their personal network and influence to build credibility, trust, and engagement with customers. By serving as the brand’s first evangelist, they can establish themselves as a thought leader in the industry and build a loyal community of customers who are invested in the success of the brand.

For food entrepreneurs, being the brand’s first evangelist can be a powerful tool for building a successful business. By serving as the face and voice of the brand, they can bring authenticity, passion, and personalized touch to the message, which can help to build trust, credibility, and engagement with customers.

Here are some specific benefits of food entrepreneurs being the brand’s first evangelist:

1. Establishing a Personal Connection: By being the face and voice of the brand, food entrepreneurs can establish a personal connection with customers that goes beyond just a transactional relationship. By sharing their story and vision, they can build trust and credibility with customers and create a sense of loyalty and community.

2. Building Credibility and Thought Leadership: As the founder or CEO of the company, food entrepreneurs are often the ones with the most expertise and knowledge in the industry. By sharing their insights and thought leadership on food trends, cooking techniques, and the restaurant industry, they can establish themselves as an authority in the field and build credibility for the brand.

3. Spreading the Message Authentically: When the founder or CEO of a company is passionate and authentic about the brand’s message and values, it can be more effective in resonating with customers. By being the brand’s first evangelist, food entrepreneurs can spread the message in a way that is true to the brand’s values and goals, which can help to build a loyal following.

4. Cost-Effective Marketing: As the brand’s first evangelist, food entrepreneurs can leverage their personal network and social media platforms to spread the message of the brand, which can be a cost-effective way to build visibility and reach. This can help to save on marketing costs and allow the brand to focus on other aspects of the business.

While it is just an understanding of own brand to evengalize effectively, it is not the cup of every entrepreneur. They can truly build a genuine presence and identity, they have many factors why they should give it a try and could play a crucial role in building a successful brand.

1. Passion and Vision

Founders are the ones who have the most passion and vision for their brand. As the founder of the company, they have the most invested in the success of the brand, and they understand the mission, values, and goals of the brand better than anyone else. They are the ones who can articulate the brand’s story and message with authenticity and conviction, which is crucial for building a community of loyal followers.

2. Authenticity

Authenticity is another essential aspect of evangelism, and the founder of the brand is the one who can bring the most authenticity to the message. Customers are more likely to trust and believe in a brand when they see that the founder is personally invested in the brand’s success. When a founder is passionate and authentic, they can build trust and credibility with customers, which is essential for long-term success.

3. Personalized Touch

The founder of the brand can also bring a personalized touch to evangelism that is hard to replicate with other employees or representatives. They are the ones who can personally connect with customers, share their story, and build relationships that go beyond just a transactional relationship. This personal touch can go a long way in building a loyal community of followers who are invested in the brand’s success.

4. Thought Leadership

Another advantage of having the founder as the brand’s first evangelist is that they can establish themselves as thought leaders in the industry. By sharing their insights and expertise on food trends, cooking techniques, and the restaurant industry, they can build a reputation as an authority in their field. This can help to build the brand’s credibility and increase its visibility in the market.

5. Cost-effective

Having the founder as the brand’s first evangelist can be a cost-effective way to build the brand’s visibility and reach. Instead of hiring expensive marketing or advertising agencies, the founder can leverage their personal network and social media platforms to spread the message of the brand. This can help to save on marketing costs and allow the brand to focus on other aspects of the business.

The brand’s first evangelist can be a powerful tool for building a successful business. A food entrepreneur should be the brand’s first evangelist and can build a genuine and loyal community of followers who are invested in the brand’s success.

Here is why listing your restaurant on Zomato and Swiggy can bring your super success!

Business

By

SnackTeam

-

May 20, 2023

0

In today’s digital age, online food ordering has become a convenient and popular way for customers to order food from their favourite restaurants. With the rise of online food ordering platforms like Zomato and Swiggy, restaurants can now reach a wider audience and increase their sales by listing their menu on these platforms.

Zomato and Swiggy are two of the leading food ordering and delivery platforms in India, with millions of users accessing their apps daily. They are delivering millions of orders from restaurants & cloud kitchens to consumers at corners of a city. These platforms provide a great opportunity for restaurants to showcase their menus, build brand awareness, and increase their customer base.

The two popular platforms, Swiggy and Zomato have certainly revolutionized the way food ordering and delivery work in India. Before their introduction, food delivery was limited to local restaurants and relied on traditional methods such as phone orders and home delivery. These methods were limited in scope and were often limited to specific localities or neighbourhoods.

Swiggy and Zomato have disrupted the traditional food ordering and delivery market in several ways. They have introduced several innovations that have made food ordering and delivery faster, more convenient, and more reliable. Some of the key features that have contributed to their success include:

1. Wide range of options: Swiggy and Zomato offer a wide range of options to customers, allowing them to choose from a diverse range of cuisines, restaurants, and menus. This has opened up new opportunities for customers to explore and experiment with different cuisines, leading to a significant increase in demand for food delivery services.

2. User-friendly apps: Both Swiggy and Zomato have developed user-friendly apps that allow customers to easily browse through menus, place orders, and track their deliveries in real-time. The apps are designed to be intuitive and easy to use, which has helped to attract a large user base.

3. Reliable delivery network: Swiggy and Zomato have built a reliable delivery network that ensures that food is delivered quickly and efficiently. They use GPS tracking to monitor deliveries in real-time, which helps to reduce delivery times and ensure that orders are delivered to the right location.

4. Payment options: They offer a variety of payment options, including cash on delivery, credit card, and online payment gateways. This has made it easier for customers to pay for their orders, leading to a significant increase in sales.

5. Customer support: Both platforms offer excellent customer support, allowing customers to contact them in case of any issues or concerns. They have developed a dedicated customer support team that is available 24/7 to address customer queries and complaints.

They have introduced several innovations that have made food delivery faster, more convenient, and more reliable, which has led to a significant increase in demand for food delivery services. Many new players like Thrive Now have entered the market, further driving innovation and competition in the industry.

Here are some reasons why your restaurant should be on Zomato and Swiggy and how these platforms can accelerate your business:

1. Increased visibility: Zomato and Swiggy are trendy food ordering platforms with a large user base. By listing your restaurant on these platforms, you can reach out to a wider audience and increase your visibility.

2. Convenient ordering: With Zomato and Swiggy, customers can easily browse through your menu and place their orders from the comfort of their homes or offices. This convenience factor makes it more likely that customers will order from your restaurant.

3. Easy payments: Zomato and Swiggy offer multiple payment options, including cash on delivery, credit card, and online payment gateways. This makes it easy for customers to pay for their orders, which can increase your sales.

4. Order tracking: Both Zomato and Swiggy offer real-time order tracking, which helps customers to know the status of their orders. This feature can provide a better customer experience and increase customer loyalty.

5. Marketing opportunities: Zomato and Swiggy offer various marketing opportunities for restaurants, such as sponsored listings, targeted advertisements, and social media campaigns. These can help increase brand awareness and attract new customers to your restaurant.

6. Reviews and ratings: Zomato and Swiggy allow customers to leave reviews and ratings for your restaurant, which can help you to improve your menu, service, and overall customer experience. Positive reviews and ratings can also attract new customers to your restaurant.

7. Analytics and insights: Both Zomato and Swiggy offer analytics and insights that can help you to understand customer behaviour, track sales, and optimize your menu. These insights can help you to make data-driven decisions and improve your business performance.

Zomato and Swiggy offer a wide range of benefits for restaurants. By listing your restaurant on these platforms and applying strategies to boost performance, your restaurant should be on the path to Super Success.

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