From szechuan sensations to dim sum delights: Unveiling Delhi’s ultimate food truck hotspots for unbelievable Chinese cuisine!

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May 26, 2023

Delhi, the bustling capital city of India, is renowned for its vibrant culinary scene. From traditional Indian delicacies to international cuisines, the city offers a plethora of dining options that cater to every taste bud. Among the myriad of culinary delights, Chinese cuisine holds a special place in the hearts of Delhiites. With its bold flavors, aromatic spices, and diverse range of dishes, Chinese food has become a beloved part of the city’s culinary fabric. While there are numerous Chinese restaurants and eateries scattered across the city, it is the humble food trucks that have captured the imagination of food enthusiasts. These mobile kitchens on wheels bring the irresistible flavors of China to the streets of Delhi, serving up delectable dishes that are both satisfying and affordable.

In this article, we embark on a culinary journey to unveil the ultimate food truck hotspots in Delhi, where you can experience the most unbelievable Chinese cuisine!

Little Dragon:

Located in Defence Colony, Little Dragon is a beloved food truck that has won the hearts of locals with its delicious offerings. This food truck specializes in Punjabi-style Chinese cuisine and is known for its Singapuri and egg chowmein. Vegetarians can indulge in their mouthwatering chilli paneer and special spring rolls filled with seasoned veggies. The menu also features must-try dishes like momos and sweet corn soup. With affordable prices and generous portions, Little Dragon is a go-to spot for a satisfying meal.

Laziz Chinese Fast Food:

Situated in East of Kailash, Laziz Chinese Fast Food is a popular haunt for locals craving Punjabi Chinese delicacies. While the joint is known for its burgers and tikkas, the butter chicken chowmein steals the show. Other recommended dishes include chilli potatoes, spring rolls, veg fried rice, chilli paneer, and vegetable chowmein. With its enticing flavors and quick service, Laziz Chinese Fast Food is a favorite among food enthusiasts in the area.

Hot Pot GK1:

If you’re in the Greater Kailash (GK) 1 area and in need of a Chinese food fix, Hot Pot is the place to be. Open from early morning till late at night, this food truck offers a wide variety of Chinese dishes. While their regular Chinese items are worth a try, Hot Pot is also famous for its fish curry and rajma rice. If you’re looking for a quick snack, their chai (tea) and pakodas (fritters) are highly recommended. With its popularity among the GK crowd, Hot Pot has become a must-visit spot for those seeking a flavorful Punjabi Chinese experience.

Turant Restaurant:

Situated near Mandi House, Turant Restaurant is one of the oldest and most popular Chinese food vans in the area. While they offer a variety of dishes, their Chinese chicken biryani is a standout favorite among customers. You can choose to order a full or half portion depending on your appetite. Other must-try options include momos, burgers, and Chinese spring rolls. Turant Restaurant has become synonymous with delicious Punjabi Chinese cuisine in Mandi House.

Avantika Food Corner:

Located in Shalimar Bagh, Avantika Food Corner is a hidden gem for Chinese food lovers. This food truck offers a delectable range of Chinese dishes with a unique twist. From their tantalizing Manchurian rolls and crispy honey chili potatoes to their flavorful noodles and fried rice, Avantika Food Corner never fails to impress. With its reasonable prices and friendly service, it has garnered a loyal customer base in the area.

China Town:

Situated in Rajouri Garden, China Town food truck is a hotspot for authentic Chinese cuisine in Delhi. This truck boasts an extensive menu that caters to both vegetarians and non-vegetarians. From their delectable dim sums and flavorful soups to their aromatic stir-fried dishes and sizzling hot plates, China Town offers a wide variety of options to satisfy every palate. With its vibrant ambiance and attentive staff, dining at China Town is a memorable experience.

Hot N Hot Chinese Fast Food & Snacks:

Located in Lajpat Nagar, Hot N Hot Chinese Fast Food & Snacks is a popular food truck known for its delectable Chinese street food. From their crispy spring rolls and spicy momos to their lip-smacking noodles and fried rice, every dish is bursting with flavors that will leave you craving for more. The truck also offers a variety of snacks and beverages to complement your meal. With its affordable prices and quick service, Hot N Hot Chinese Fast Food & Snacks is a go-to spot for a satisfying Chinese street food experience.

Dragon Hut:

Nestled in Kamla Nagar, Dragon Hut is a small food truck that packs a punch with its authentic Chinese flavors. This hidden gem is known for its flavorful dim sums, ranging from traditional steamed dumplings to pan-fried and deep-fried variations. The menu also features a range of stir-fried dishes, noodles, and rice options that are sure to tantalize your taste buds. Dragon Hut is a favorite among students and locals in Kamla Nagar, thanks to its affordable prices and mouthwatering offerings.

Have More Chinese Van:

Located in the bustling Karol Bagh area, Have More Chinese Van is a legendary food truck that has been serving delicious Chinese cuisine for decades. This iconic truck is famous for its classic dishes like sweet and sour chicken, kung pao chicken, and crispy prawns. The menu also offers a variety of vegetarian options, including paneer chili and vegetable Manchurian. Have More Chinese Van is a nostalgic spot for many Delhiites who have grown up relishing its flavors. With its rich history and delectable dishes, this food truck continues to stand the test of time.

These are just a few of the many food truck hotspots in Delhi where you can indulge in the most unbelievable Chinese cuisine. Each of these vans has its unique specialties and flavors that cater to the diverse taste preferences of Delhiites. Whether you’re a spice lover or a fan of hearty portions, these food trucks have something for everyone. So, the next time you’re in Delhi and craving Chinese cuisine, head over to one of these food truck hotspots and embark on a culinary journey that will tantalize your taste buds and leave you wanting more. Get ready to savor the best of Chinese cuisine, served up with a touch of Delhi’s street food charm, at these incredible food trucks.

Eggoz spearheads nationwide campaign to redefine egg quality standards in India

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May 25, 2023

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Eggoz, the leading consumer brand in India dedicated to eggs, has recently launched a nationwide online campaign to raise awareness about the current state of the egg industry. The campaign aims to emphasize the significance of choosing farm-fresh and chemical-free eggs for a healthy diet. Eggoz is actively educating its wide range of customers about the characteristics of a fresh egg, including its appearance, texture, and aroma.

For years, Eggoz has been recognized as the most trusted brand for providing one-day-old farm fresh eggs. To ensure the utmost quality and safety, Eggoz implements an extensive 11-step safety check process. All Eggoz eggs are sourced from hens fed with herbal ingredients, which enhances their freshness, nutritional value, and taste.

Through their online campaign, Eggoz is striving to spread knowledge and promote the importance of making informed choices when it comes to eggs. They aim to establish themselves as the go-to brand for consumers seeking eggs that not only meet high safety standards but also contribute to a wholesome and nourishing diet.

Abhishek Negi, Co-Founder of Eggoz, said, “We’ve heard enough and more about the nutritional and health value of eggs. But, are you consuming good eggs? Are your eggs fresh? How to tell if an egg is actually nutritious or not? Eggs in India are typically 7-10 days old from laying and by the time they reach consumers’ kitchen, their nutrition is lost. Additionally, there are usage of chemicals, anti-biotics for egg production which are harmful for long term consumption. The typical eggy smell and runny yolk are few characteristics of an egg that is no longer fresh and there would be loss of nutrition. Through this campaign, we intend to create awareness about eggs in India and guide consumers to select perfectly fresh eggs for better nutrition and healthier eggs. With our vision to build the ‘Amul of eggs’, this campaign will help us in educating consumers about the category and also help us expand our customer base.”

The special campaign of Eggoz has been released in the form of four captivating video assets. These videos are supported by static assets across various digital platforms, creating a comprehensive multimedia experience. Each video artfully showcases the superiority of Eggoz eggs in comparison to loose eggs and regular eggs commonly found in the market. The overarching objective of this campaign is to provide customers with a fresh perspective on eggs and empower them to make informed decisions by choosing the finest quality eggs available.

Eggoz operates on a tech-driven, asset-light model that integrates with local farmers, providing comprehensive assistance to ensure efficient and rapid distribution of their egg products. This approach has propelled Eggoz to become one of India’s fastest-growing and leading direct-to-consumer egg brands. The company extends holistic support to farmers, encompassing medical care, input structuring, and market connections. All eggs bearing the Eggoz brand undergo rigorous cleaning and UV-sanitization processes, reaching stores within 24 hours of being laid. With a dominant presence in North India across physical and online retail channels, Eggoz Nutrition has emerged as the foremost egg brand in the nation. Working in collaboration with Eggoz, farmers have experienced a notable income improvement of 25-30%.

Watch the inspiring campaign here:

Broken Bat Gin by Nao Spirits hits a home run, named ‘Best Gin in Asia’ at The Gin Guide Awards 2023

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May 25, 2023

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Nao Spirits’ exceptional gin, Broken Bat, has achieved remarkable acclaim by winning the esteemed title of ‘Best Gin in Asia’ at The Gin Guide Awards 2023. In addition to this remarkable achievement, Broken Bat has also been recognized as a global winner in the Aged Gin Category, solidifying its position among the finest aged gins worldwide.

Driven by their love for cricket, the artisans at Nao Spirits found inspiration in the legendary Kashmir Willow cricket bats to add an Indian twist to their gin. After a thorough cleaning, the bats were skillfully shaved and their handles removed, leaving behind remnants that were transformed into wood chips. These chips were then toasted and immersed in Greater Than’s Classic London Dry gin, allowing for a remarkable fusion of flavors, aromas, and hues. This innovative process created a one-of-a-kind gin experience, showcasing a captivating color palette, enticing aromatics, and a truly unique taste profile.

Anand Virmani, Co-founder, CEO, and Distiller at Nao Spirits & Beverages sharing his excitement over the win said, “We always push ourselves at the distillery to create gins that push the limits of what can be done. When we set out to create an aged gin, we knew we were taking a massive risk by ditching the usual oak barrels and instead opting for Kashmir Willow which had never previously been used to age any spirit. We have been getting a lot of love for Broken Bat already, but to win “Best Gin in Asia” and Win the overall Aged Gin category takes everything to another incredible level. All of us are absolutely honored and look forward to taking this Gin to the rest of the world.”

The competition showcased a thorough assessment procedure, wherein a diverse group of judges from around the world evaluated hundreds of Gins hailing from over 35 different countries. Securing an esteemed award undoubtedly signifies the exceptional quality of the spirit, but more significantly, it underscores the increasing acknowledgment and embrace of inventive Indian craft spirits.

The Broken Bat made its debut in India and Australia in November 2022, setting a new precedent. This unique offering is currently available as a limited edition in three Indian states: Goa, Karnataka, and Maharashtra. However, the distillers have plans to expand its availability to include Rajasthan, Telangana, West Bengal, and Haryana in the coming months.

FSSAI implements nationwide milk surveillance amidst rising summer temperatures in India

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May 25, 2023

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As summer temperatures rise, India’s food safety regulator plans to carry out a comprehensive nationwide surveillance on milk and milk products, which are among the most commonly adulterated commodities.

The Food Safety and Standards Authority of India (FSSAI) will conduct testing on a range of dairy products, including milk, khoa, chhenna, paneer, ghee, butter, curd, and ice cream. These tests will encompass both the organized and unorganized sectors involved in the sale of these products.

“The rationale behind choosing milk for the surveillance is that milk has an indispensable role in our food culture either as a fresh fluid or as processed dairy products. Milk contains vital micronutrients and macronutrients. People of every age group include milk or milk products in their daily diet,” said FSSAI in a statement without giving a date for the survey.

India’s total milk production has experienced a notable upswing, surging from 146.31 million tonnes in 2014-15 to reach an impressive 221.1 million tonnes in 2021-22. This remarkable growth can be attributed to the implementation of several central government schemes aimed at enhancing the dairy industry.

According to the most recent National Milk Safety and Quality Survey conducted by FSSAI in 2022, it was discovered that a mere 0.19 percent of the total 6,432 milk samples examined were found to be adulterated. However, alternative estimations from within the industry suggest that the adulteration rate could potentially be as high as 70 percent.

“Changing lifestyle patterns and increasing health consciousness are the key growth drivers for milk and high value milk products in India,” the statement said.

FSSAI conducts regular nationwide surveys to assess the quality of various commodities, including milk. In the case of milk, surveys were conducted in 2011 and 2016, with sample sizes of 1,791 and 1,663, respectively. These surveys serve as valuable assessments of the milk quality landscape in the country at different points in time.

The comprehensive National Milk Safety and Quality Survey of 2018 encompassed all states and union territories across the country. A total of 6,432 milk samples were diligently collected from both the organized and unorganized sectors in 1,103 towns/cities with a population exceeding 50,000.

Every single sample that was collected underwent rigorous testing to ensure both its quality and safety. In 2020, the Food Safety and Standards Authority of India (FSSAI) conducted a survey specifically focused on examining the safety and quality of milk products and desserts that were available in the market during festive seasons.

As part of the aforementioned survey, a total of 2,801 milk product samples, comprising paneer, khoya, and chhenna, were collected from both the organized and unorganized sectors. These samples were gathered across 542 districts, encompassing a wide geographical area.

The milk products underwent thorough testing to assess their quality and safety across various parameters. These parameters encompassed pesticide residues, heavy metals, crop contaminants, melamine, and microbiological factors.

In 2022, the FSSAI conducted a milk survey across 12 states, with 10 of them being affected by Lumpy Skin disease in cattle. The objective of the survey was to investigate the potential residual contamination in milk due to the administration of antibiotics or veterinary drugs in affected animals, as well as the spraying of insecticides in the sheds.

“The outcome of the survey revealed that the milk sold in the selected 12 states is largely safe for consumption,” said the FSSAI statement.

Wicked Kitchen bolsters position in the plant-based market with acquisition of Current Foods, a US-based seafood company

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May 25, 2023

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Wicked Kitchen, a company based in the United States, has recently acquired Current Foods, a local plant-based seafood company. The specific financial details of the acquisition have not been disclosed.

Through this transaction, Wicked Kitchen has gained access to foodservice capabilities in the realm of plant-based sushi-grade tuna and salmon.

The headquarters of Wicked Kitchen in Austin, Texas, recently completed the acquisition of Current Foods, which is headquartered in California. This acquisition involved the purchase of various assets from Current Foods, including equipment, brand trademarks, and global sales accounts.

Current Foods, an alternative protein startup, specializes in offering plant-based sushi options such as faux tuna and salmon. Their products are supplied to foodservice and fine dining establishments both in the United States and Europe. For the European market, Current Foods collaborates with a co-manufacturer located near Barcelona, Spain.

Wicked Kitchen, known for its distribution of plant-based products through major retailers in the US and the UK, is eager to enter the sushi market and gain exposure in that sector.

According to a spokesperson, “We believe [faux] seafood will continue to build demand as the environmental impact on sea life becomes more visible. I’m also excited to enter the sushi grade salmon and tuna market which is a sub-category that is our bullseye for our consumer and growing,”

In September of last year, Wicked Kitchen completed the acquisition of Good Catch, a consumer packaged goods (CPG) brand specializing in plant-based seafood. Gathered Foods was the previous owner of Good Catch.

CEO Pete Speranza said, “Current Foods is a perfect match for Wicked as a global-impact brand with the same mission and complementary products.”

“With this deal and the Good Catch acquisition, we’re uniquely positioned as consumers continually learn about the environmental impact realities on sea life.”

Speranza said the deal brings Wicked Kitchen new global opportunities, channels and consumers. “We’re able to put the Current Foods brand in the best possible spot to thrive and as a versatile multi-category brand, Wicked Kitchen is the home to do that.”

“There’s only so much shelf space and we’re all fighting for volume.”

Wicked Kitchen boasts a diverse portfolio featuring an array of plant-based retail options across frozen and ambient categories. This includes a delectable selection of entrees, frozen pizzas, ice creams, and various other products.

Last year, Wicked Kitchen made its entry into the US foodservice channel by establishing a presence in sports and entertainment arenas. This year, the brand expanded its reach in the UK through a partnership with distributor Booker Wholesale.

Following the acquisition of Good Catch, Wicked Kitchen made an exciting announcement regarding its additional funding.

The privately-owned company recently revealed securing $20 million in bridge funding, bringing its total raised capital to an impressive $34 million to date.

Wicked Kitchen welcomed notable new investors into its fold, including renowned actor Woody Harrelson, the venture-capital fund Ahimsa VC, and the Thailand-based food group Nutra Regenerative Protein.

Salud embarks on Indian market domination: Introducing spirit-based ready-to-drink beverages and Salud bitters in 10 new regions

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May 25, 2023

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Salud, a renowned urban lifestyle brand with a global presence, has unveiled its ambitious expansion strategy, including the imminent introduction of groundbreaking products in the Ready-to-Drink category across ten emerging Indian markets. With a strong dedication to providing unparalleled drinking experiences, Salud will be launching its exquisite premium gin and Salud bitters in the Indian market next month. This move underscores the brand’s commitment to delivering exceptional quality and ensuring a remarkable journey for consumers.

In the last financial year, Salud accomplished remarkable sales figures, exceeding expectations by delivering an impressive volume of 25,000 to 30,000 cases solely to the Ready-to-Drink (RTD) market. Capitalizing on this triumph, Salud intends to invest $1.5 million to amplify growth and solidify its position in the Alco-Bev (Alcoholic Beverages) industry. Additionally, the brand is expanding its product portfolio by introducing three new Stock Keeping Units (SKUs) derived from distinctive spirits, aiming to cater to a broader spectrum of consumer preferences.

The brand aims to expand its footprint and establish a strong presence in key regions across India, including Karnataka, Goa, Telangana, Maharashtra, Odisha, Puducherry, Kerala, Punjab, Uttar Pradesh, and Chandigarh. By strategically targeting both smaller and larger states, Salud aims to cater to a diverse range of consumers, offering its fashionable lifestyle and premium products to a wide audience.

The Ready-to-Drink (RTD) Alcohol Market in India is positioned for significant expansion, with a projected Compound Annual Growth Rate (CAGR) of 11.2% from 2022 to 2030. Salud is keenly aware of the growing popularity of RTD alcohol among the Gen-Z and millennial generations, who actively seek convenient and healthier beverage choices with low sugar content. The brand’s emphasis on delivering high-quality and innovative RTD options aligns perfectly with the evolving preferences of the youth demographic.

Ajay Shetty, Chief Executive Officer of Salud, said, “We’re thrilled to introduce our innovative products and the Salud experience to new markets in India. Our fashion-forward brand combines tradition and modernity, delivering exceptional drinking experiences. As we expand, our sole focus is the Indian market, where we aim to source and produce everything locally.”

Salud has recently established a cutting-edge distillery facility in Goa, which not only amplifies its production capabilities but also integrates canning technology. This technological advancement allows Salud to introduce recyclable cans as the primary packaging for its products. By prioritizing cans over bottles, Salud showcases its unwavering dedication to environmental conservation and sets a pioneering example for sustainable packaging within the industry.

Salud is the first Indian brand to incorporate NFTs (Non-fungible Tokens) into its business model, revolutionizing the way customers experience its offerings. By leveraging NFT technology, Salud offers a unique and immersive experience that goes beyond traditional products. In addition to its renowned RTDs and non-alcoholic bitters, Salud introduces new dimensions to its brand through Salud Merchandise, an exclusive line of clothing, and Salud Sessions, an exceptional music IP featuring exclusive tracks by both local and international artists. This groundbreaking integration of NFTs establishes Salud as a trailblazer, providing customers with unprecedented digital assets and redefining the boundaries of consumer engagement.

Water-tech startup Boon eyes ASEAN expansion, plans $10 Million investment to combat single-use plastic

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May 25, 2023

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Boon, a water-tech startup with IoT capabilities, is venturing into new territories in the ASEAN countries, specifically Thailand, Indonesia, and the Philippines. This comes after successfully establishing its presence in Africa and the Middle East. The company’s expansion strategy is centered around protecting the delicate ecosystem of the ASEAN region by tackling plastic waste and reducing the carbon footprint in the area.

In order to accelerate this initiative, Boon has taken the initiative to collaborate with Anantara Hotel, a prominent establishment in Thailand. Furthermore, the company is actively engaging with a range of stakeholders in other countries. Boon has successfully implemented its innovative WaterCubes, an AI-powered water purifier, at the Anantara hotel location. This sustainable solution aims to provide hydration while reducing the reliance on single-use plastic, contributing to a greener environment.

Based in Singapore, Boon has experienced remarkable growth in India and other global markets, establishing itself as the leading supplier of glass water bottles worldwide. As part of its expansion strategy in the ASEAN region, Boon is aiming to invest up to $10 million. With this investment, the company anticipates generating an estimated revenue of around $50 million in the coming years. These ambitious plans reflect Boon’s commitment to further penetrate the ASEAN market and capitalize on its potential for growth.

Sharing her views on the expansion, Dr. Vibha Tripathi, MD of Boon, said, “At Boon, we have been showcasing our relentless commitment to fighting against plastic wastage and becoming the largest supplier of glass water bottles in the world. The expansion plans in the ASEAN region are another testament to our forward-looking response to plastic pollution. There has been an urgent need from all stakeholders to take significant action against climate change. We believe the expansion will contribute greatly towards eliminating plastic in the region for a sustainable future.”

Boon, previously known as Swajal, has been actively establishing strategic collaborations with various institutions to introduce its groundbreaking intelligent hydration system, WaterCube, which is poised to revolutionize the quality of drinking water. The company has recently formed partnerships with Srinagar Smart City to monitor the water quality of Dal Lake and Travel Food Services (TFS) to deploy an advanced AI-driven intelligent hydration system in airport lounges and luxury hotels like Fairmont Jaipur, Suryagarh, Andaz, and more. These innovative solutions aim to combat plastic waste by eliminating the need for single-use water bottles in these establishments. Boon’s efforts reflect its commitment to providing sustainable water solutions while simultaneously enhancing the overall drinking water experience.

Unveiling Siddhayu’s Heart Yogue: The ultimate solution for a stronger, healthier heart!

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May 25, 2023

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In a world where heart disease is on the rise and stress levels are soaring, maintaining a healthy heart has become more important than ever. We often hear about the importance of exercise, a balanced diet, and stress management when it comes to cardiovascular health. However, what if there was a comprehensive solution that combined ancient wisdom with modern science to promote heart wellness? Enter Siddhayu’s Heart Yogue – a ground-breaking product designed to strengthen and nourish the heart, ensuring its optimal functioning and longevity.

Heart Yogue is an extraordinary vegan formula developed by Siddhayu, meticulously researched and known as ‘healthy sweet bitters’. This remarkable product blends the power of 18 rare herbs and fruits, synergistically working together to strengthen and tone the vascular smooth muscles of the heart and the entire physiology. Through an elaborate 6-week fermentation process, its potency and absorption capabilities are amplified, ensuring optimal effectiveness.

In this article, we will unveil the secrets of Heart Yogue and explore how it can transform your heart health.

How Siddhayu’s Heart Yogue enhances Heart Health?

Heart Yogue serves as a cardiac rejuvenator, promoting optimal functioning of the heart. It acts as a potent cardiotonic, providing a revitalizing effect and supporting overall health. By enhancing the efficient contraction of vascular smooth muscles, it contributes to healthy circulation. Additionally, Heart Yogue is beneficial in maintaining balanced lipid levels, further supporting cardiovascular well-being.

Let’s delve into the key ingredients that make Heart Yogue a potent solution for cardiovascular well-being.

Punarnava (Boerhaavia diffusa): Punarnava, meaning “reincarnation” in Ayurveda, is a medicinal plant known for its rejuvenating properties. It contains essential nutrients and exhibits diuretic and anti-inflammatory effects. Punarnava plays a vital role in reducing blood pressure and stabilizing the heart, making it a valuable ingredient in Heart Yogue.
Nagkeshar (Mesua ferrea): Nagkeshar, an evergreen tree native to the Asian sub-continent, offers multiple medicinal benefits. Its leaves, flowers, and seeds are utilized for their therapeutic properties. In the context of heart health, Nagkeshar helps protect and nourish the heart muscles, contributing to the overall vitality of the cardiovascular system.
Arjuna (Terminalia arjuna): Arjuna, a deciduous evergreen tree found in West Bengal, South, and Central India, has long been revered for its cardioprotective properties. The inner red bark of the Arjuna tree contains Arjunolic acid, a potent antioxidant that plays a pivotal role in supporting a healthy heart. Research has validated its ability to strengthen cardiac muscles, tone cardiovascular function, and provide overall cardiovascular support.

Heart Yogue’s formulation ensures the synergistic action of these active natural ingredients, promoting faster and fuller absorption of nutrients and carrying them to the cellular level. By combining the principles of Ayurveda with scientific advancements, Heart Yogue provides comprehensive nourishment and support to the heart, helping individuals achieve and maintain optimal cardiovascular health.

Siddhayu’s Heart Yogue is not just a product; it’s a holistic lifestyle approach that empowers individuals to take proactive steps towards heart wellness. By incorporating Heart Yogue in daily diet, individuals can embark on a transformative journey that leads to a stronger, healthier heart and a more vibrant and fulfilling life.

Supertails sets new benchmarks in pet care industry with 3X revenue growth and 5X consumer expansion in FY 2022-23

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May 25, 2023

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Supertails, the leading technology-driven startup in the pet-care sector, celebrates its second anniversary, marking two years of exceptional advancements, groundbreaking ideas, and unwavering dedication to pet owners across India. Ever since its inception in May 2021, Supertails has rapidly emerged as the favored option for pet parents, offering a comprehensive range of products and services encompassing nutrition, healthcare, and training, solidifying its position as the ultimate pet care ecosystem in the country.

Being recognized as one of India’s rapidly growing startups, Supertails has garnered attention for its impressive growth rate of 300% in the fiscal year 2022-23. This remarkable achievement paves the way for the company’s future expansion plans. Supertails aims to achieve an Annual Recurring Revenue (ARR) of 150 Crore by 2024, solidifying its position as a key player in the market. Demonstrating its commitment to the “Make in India” initiative, Supertails recently introduced Henlo, a locally produced direct-to-consumer (D2C) pet food product. This strategic move not only showcases Supertails’ dedication to supporting domestic manufacturing and production but also reinforces its position as an innovative and customer-centric company.

Renowned as the leading teleconsultation provider in India, Supertails has garnered acclaim as the largest platform, facilitating over 50,000 successful consultations. The company’s unwavering commitment to meeting the unique needs of pet parents throughout their “pawrent” journey has solidified its position as a trusted and reliable platform. With a strong focus on delivering exceptional services, Supertails has earned the trust and confidence of its users, establishing itself as a go-to destination for pet-related teleconsultations.

Varun Sadana, Aman Tekriwal, and Vineet Khanna, the Co-Founders of Supertails said, “Our journey as a pet-care startup has been surreal so far. We are elated to see the change among first-time pet parents and how pet parenthood has transformed in India in the last 2 years. We moved one step closer to our aim of creating a platform that integrates products, services, and communities as we launched our app recently. Pet parents have shown immense trust in us over the last two years and we will continue to work hard and make their journeys with their furry babies as easy as possible. We are a bunch who love celebrating milestones and we invite pet parents around the country to join us in our birthday bash campaign and experience the convenience and quality of our comprehensive pet care solutions.”

Tata Consumer sets sights on 5 key growth drivers, embracing inorganic strategies when essential

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May 25, 2023

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Tata Consumer has outlined its strategy to enhance its total addressable market by pinpointing five key platforms. The company’s foremost objective is to fortify its current businesses while simultaneously pursuing opportunities in adjacent sectors within the food and beverages industry.

“After evaluating several factors, including market opportunity, profitability, and our overall competitive edge, we’ve narrowed the universe down to five key platforms — current core (tea, coffee, salt), pantry (pulses, spices, staples, dry fruits), liquids (water, ready-to-drink), mini meals (breakfast cereals, ready-to-eat, snacks), and protein (plant-based meat, plant protein powder),” Sunil D’Souza, the company’s Managing Director, said in an address to shareholders, in the company’s latest annual report.

According to D’Souza, Tata Consumer, which had terminated discussions to acquire Bisleri, a packaged water brand, in March this year, will persistently evaluate new segments and categories based on their potential for expansion.

“We will take the inorganic route where necessary, to acquire capabilities we do not possess or need to develop quickly, as long as they meet our strategic and financial filters and align with our long-term objectives,” he said.

In its recently published annual report for FY23, Tata Consumer acknowledged that its profitability was adversely affected by input cost inflation and unfavorable currency movements. The company highlighted that it has taken necessary measures such as implementing corrective price adjustments and implementing structural cost-saving initiatives to address these challenges.

“The macro environment was indeed challenging due to geopolitical tensions, decadal-high inflation hurting demand and consumer choices, monetary tightening, and rising interest rates, impacting the global economy,” D’Souza said.

For the quarter ended March 2023, the company recorded a net profit of INR 268 crore, marking a significant 23% increase compared to the previous year. Additionally, revenue from operations witnessed a year-on-year growth of 14% to reach INR 3,619 crore.

Recognizing that “market disruption has become the new norm,” the company highlighted several key trends in its observation, including digital marketing, e-commerce, the emergence of direct-to-consumer (D2C) brands, and evolving consumption patterns. These trends were identified as both creating new opportunities and reshaping the landscape of the fast-moving consumer goods (FMCG) sector.

According to the quarterly sector update from research firm NielsenIQ, India’s packaged goods sector experienced a noteworthy recovery, achieving double-digit value growth of 10.2% in the January-March 2023 quarter. This growth rate surpassed the previous quarter’s performance of 7.6%.

At a national level, the consumption growth of food in the first quarter witnessed a significant increase, reaching 4.3% compared to 1.6% in the last quarter of the previous fiscal year. This growth was primarily driven by staples. The research firm projected a 7%-9% expansion for the FMCG market throughout the entirety of 2023.

“Value growth has been driven by revival in consumption of rural markets and traditional trade which were under duress for more than a year. In line with stabilisation in retail inflation, price growth further dropped in the first quarter, aiding revival in consumption growth this quarter,” the research firm said.

During the year, Tata Consumer said it increased its direct distribution by 15% and has a current direct reach of 1.5 million outlets and infrastructure to launch 200 new products annually. “The focus will be on strategic initiatives such as expanding distribution network, accelerating growth through portfolio expansion and strong focus on innovation.” it added.

The company highlighted that the planned merger between Tata Consumer and Tata Coffee Limited, intended to establish a more streamlined organizational structure and capitalize on synergies, is anticipated to be finalized in 2023.

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