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Get ready to take your fitness to the next level with these 7 incredible foods that maximize your exercise results!

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best foods for exercise

When it comes to achieving your fitness goals, it’s not just about the effort you put into your workouts. The food you consume plays a significant role in boosting your performance and maximizing the benefits of exercise. Whether you’re looking to increase strength, improve endurance, or lose weight, incorporating the right foods into your diet can take your fitness journey to new heights. Here are seven incredible foods that can help you reach your exercise goals and make your workouts truly worthwhile:

  1. Easily Digestible Fruit: Fruit is nature’s answer to a healthy and natural energy boost. Fresh fruits like bananas and apples are loaded with essential nutrients such as Vitamin C, antioxidants, and fiber. They provide your body with carbohydrates to fuel your workouts and keep your energy levels up. However, it’s important to choose easily digestible fruits to avoid stomach cramps that could hinder your exercise. Opt for fruits that are gentle on the stomach, such as berries, which are packed with antioxidants and offer an additional nutritional boost.
  1. Greek Yogurt: Greek yogurt is an excellent pre-workout treat as it is rich in protein and contains good carbohydrates. Compared to regular yogurt, Greek yogurt provides twice the amount of protein, which is crucial for muscle growth and recovery. The combination of protein and carbohydrates in yogurt helps boost your energy levels during exercise. Enhance the nutritional value by adding your favorite berries to the yogurt for extra antioxidants and a natural energy boost.
  1. Bran Cereals: When it comes to improving physical performance, bran cereals are a winning choice. They are high in fiber and contain betaine, a chemical that enhances physical performance and boosts metabolic rate. Bran cereals also promote cell function and help prevent dehydration during exercise. Starting your day with a healthy breakfast of bran flakes topped with fruit not only provides a combination of fiber and nutrients but also delivers a significant portion of your recommended daily servings of fruit and whole grains.
  1. Chicken: After a workout, your body craves the nutrients it has lost, making it crucial to replenish and rebuild your muscles. Consuming protein-rich foods like chicken, eggs, or fish within an hour after exercise provides your muscles with essential amino acids, promoting their growth and recovery. Including protein in your post-workout meal or snack is essential for maximizing the effects of your workout and ensuring proper muscle repair.
  1. Liquid Meals: Liquid meals such as smoothies and nutrient-rich shakes offer a convenient way to replenish your body with essential post-exercise nutrients. These liquid options provide a quick and easy way to access muscle-repairing nutrients during the one-hour recovery period after exercise. Many people find the idea of consuming a heavy meal challenging after a workout, making liquid meals an ideal choice for effectively delivering vital nutrients to your body. The faster these nutrients enter your body, the more successful you’ll be in building muscle and recovering from your workout.
  1. Oatmeal: Oats are a fantastic choice for fueling your muscles before a workout. They provide a slow-release source of glucose, which serves as fuel for your muscles during exercise. Oatmeal is also beneficial for weight loss, as it encourages your body to burn fat more efficiently to fuel your muscles. Consider enjoying oatmeal pancakes around three hours before your workout for a delicious and nutritious treat that will keep your energy levels stable during your workout, maximizing its effects.
  1. Trail Mix: Trail mix, a combination of dried fruits and nuts originally developed as a hiking food, is an excellent choice for replenishing the minerals you lose during a workout. It provides a mix of essential nutrients and protein, which is crucial for building and repairing muscles. Trail mix is a perfect go-to snack before, during, and after your exercise sessions, ensuring you maintain optimum energy levels and support muscle development.

Incorporating these seven incredible foods into your diet can significantly enhance the effects of your exercise routine and help you achieve your fitness goals. Remember to maintain a well-balanced diet that includes a variety of nutrient-dense foods to optimize your workouts and fuel your body effectively. With these powerful foods on your plate, get ready to take your fitness to the next level and unlock your full exercise potential!

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Unlock the ultimate food adventure: These Bangalore restaurants demand a spot in your dining rotation!

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Bangalore restaurants

Bangalore, the culinary capital of India, is a melting pot of flavors and a food lover’s paradise. With its diverse range of dining options, the city offers an unparalleled culinary experience. Whether you’re a resident or a visitor, navigating through the myriad of restaurants can be overwhelming. To help you embark on the ultimate food adventure, we’ve curated a list of must-visit Bangalore restaurants that are sure to tantalize your taste buds. From authentic regional cuisines to global favorites, these establishments demand a spot in your dining rotation. So, prepare to indulge in a culinary journey like no other!

  1. Burma Burma: Located in the heart of Indiranagar, Burma Burma is a haven for authentic, plant-based Burmese cuisine. The restaurant’s spacious dining area features unique elements like hand-painted wooden dolls and a stunning glass wall. The menu boasts robust flavors from Burma, including must-try dishes like Taro and Tempeh Pan-Seared Bao, Soba Noodles with Tea Leaf Pesto, and Trumpet Mushroom Steak. For dessert, don’t miss the delightful Saffron and Samuza Cheesecake. Prices range from INR 500 to INR 800 per person. Address: 12th Main Road, Indiranagar, Bangalore
  1. Öz by Kebapçi: Öz by Kebapçi brings the vibrant flavors of Turkish cuisine to Bangalore. Step into this colorful restaurant and experience an authentic Turkish dining experience. The menu combines traditional and contemporary Turkish dishes, such as Antep Kebap, Kavurma Pilaf, and Manti. The spices and ingredients are sourced directly from Turkey, ensuring an authentic taste. Prices range from INR 600 to INR 1000 per person. Address: 4th Block, Koramangala, Bangalore
  1. Malgudi Mylari Mane: Malgudi Mylari Mane pays homage to the flavors of Mysore’s culinary heritage. The restaurant’s vibrant walls showcase the rare Chittara art of the state, creating an immersive dining experience. Indulge in their menu inspired by home recipes, offering a variety of Karnataka-style dishes such as the signature Mylari Dose served with saagu, butter, and traditional meat-based gravies. Prices range from INR 150 to INR 300 per person. Address: 15th Cross Road, Jayanagar, Bangalore 
  1. White Garden: White Garden is a charming bungalow-turned-contemporary-dining space that caters to vegetarian food lovers. The menu offers a wide range of eclectic plant-based dishes, including Tibetan Thukpa Soup, Wood-Fired Pizzas, and Mock Meat Rogan Josh. The cozy ambiance adds to the dining experience, making it a perfect spot for a relaxed meal. Prices range from INR 400 to INR 700 per person. Address: 5th Main Road, Kalyan Nagar, Bangalore 
  1. Kyba: Kyba is a hidden gem nestled in the bustling Church Street. This restaurant offers a fusion of Indian and Continental flavors with a creative twist. From their famous Kyba Rolls to delicious pasta dishes, their menu caters to diverse tastes. The vibrant and cozy ambiance adds to the overall dining experience. Prices range from INR 400 to INR 800 per person. Address: Church Street, Bangalore
  1. PizzaExpress: PizzaExpress needs no introduction. This popular international chain has made its mark in Bangalore with its delicious range of thin-crust pizzas. With a variety of toppings and a cozy atmosphere, it’s an ideal place to satisfy your pizza cravings. Prices range from INR 500 to INR 900 per person. Address: Indiranagar, Bangalore 
  1. Arlo’s: Arlo’s is a modern bistro that offers a fusion of flavors from around the world. From their delectable sushi rolls to mouth-watering burgers and salads, there’s something for everyone. The restaurant’s contemporary setting and friendly service make it a must-visit for food enthusiasts. Prices range from INR 500 to INR 1000 per person. Address: Residency Road, Bangalore 
  1. LUPA: LUPA is a trendy restaurant that serves up a unique blend of European and Mediterranean cuisine. From their flavorful pasta dishes to succulent steaks, every bite at LUPA is a delight. The chic ambiance and impeccable service make it an excellent choice for a memorable dining experience. Prices range from INR 800 to INR 1500 per person. Address: Ashok Nagar, Bangalore 
  1. Foo: Foo is a contemporary Asian fusion restaurant that will take your taste buds on a journey. With a menu inspired by flavors from across Asia, their dishes are a harmonious blend of tastes and textures. From sushi rolls to dim sum and flavorful curries, Foo offers an immersive dining experience. Prices range from INR 600 to INR 1200 per person. Address: Koramangala, Bangalore 
  1. Magnolia Bakery: Magnolia Bakery, a renowned name in the world of desserts, has found its home in Bangalore. Indulge in their heavenly cupcakes, pies, and other sweet treats that are baked fresh every day. The bakery’s cozy and charming atmosphere adds to the overall experience. Prices range from INR 150 to INR 500 per person. Address: Indiranagar, Bangalore 
  1. Dhaba Estd. 1986 Delhi: Dhaba Estd. 1986 Delhi is a celebration of Punjabi cuisine and the spirit of a roadside eatery. The restaurant captures the essence of a traditional Punjabi dhaba with its rustic decor and flavorful dishes. From their famous Butter Chicken to Dal Makhani and delectable parathas, every bite is a burst of authentic flavors. Prices range from INR 400 to INR 800 per person. Address: Marathahalli, Bangalore 
  1. Sly Granny: Sly Granny is a quirky and eccentric restaurant that offers a fusion of global cuisines. From their innovative cocktails to creative dishes, every aspect of Sly Granny is designed to surprise and delight. The restaurant’s eclectic decor and lively ambiance make it an ideal spot for a fun and memorable dining experience. Prices range from INR 800 to INR 1500 per person. Address: Indiranagar, Bangalore 
  1. Flames: Flames is a vibrant multi-cuisine restaurant that caters to a diverse range of tastes. From Indian delicacies to Chinese and continental dishes, their extensive menu ensures there’s something for everyone. The restaurant’s lively atmosphere and prompt service make it a popular choice among locals. Prices range from INR 400 to INR 800 per person. Address: Electronic City, Bangalore 
  1. Alt Pizza: Alt Pizza is a paradise for pizza lovers. With a focus on handcrafted artisanal pizzas, Alt Pizza offers a variety of innovative toppings and flavor combinations. From classic Margherita to creative vegetarian and meat options, their pizzas are sure to satisfy your cravings. Prices range from INR 400 to INR 700 per person. Address: Koramangala, Bangalore 
  1. Mama Mangalore: Mama Mangalore is a culinary gem that brings the flavors of coastal Karnataka to Bangalore. With a menu inspired by traditional Mangalorean recipes, the restaurant offers an authentic coastal dining experience. From seafood specialties like Mangalorean Fish Curry to vegetarian delights like Ghee Roast Dosa, every dish showcases the rich flavors of Mangalore. Prices range from INR 400 to INR 800 per person. Address: HSR Layout, Bangalore 

Embarking on the ultimate food adventure in Bangalore is an exciting journey filled with diverse flavors and culinary delights. From the authentic Burmese cuisine of Burma Burma to the vibrant Turkish flavors of Öz by Kebapçi, and the traditional Karnataka dishes of Malgudi Mylari Mane, these restaurants demand a spot in your dining rotation. Whether you’re craving international cuisine, fusion flavors, or regional delicacies, Bangalore’s dining scene has something to offer for everyone. So, gather your appetite and prepare to explore the vibrant and diverse culinary landscape of Bangalore. Bon appétit!

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Unveiling the ultimate brain tumour survival guide: Boost your health and conquer symptoms with these jaw-dropping nutrition tips on World Brain Tumour Day!

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World Brain Tumour Day diet

Brain tumours are a complex and challenging health condition that affects millions of people worldwide. Dealing with a brain tumour diagnosis can be overwhelming, both physically and emotionally. While medical treatments play a crucial role in managing brain tumours, adopting a comprehensive approach that includes nutrition can significantly improve the quality of life and enhance overall well-being. On World Brain Tumour Day, we unveil the ultimate brain tumour survival guide, offering jaw-dropping nutrition tips to help patients boost their health and conquer symptoms.

Understanding Brain Tumours

Before delving into the impact of nutrition on brain tumours, it is essential to understand the nature of these tumours. Brain tumours can be benign (non-cancerous) or malignant (cancerous), and their effects on the body vary depending on the location, size, and type of tumour. Common symptoms include headaches, seizures, cognitive changes, motor skill impairments, and sensory problems. Treatment options for brain tumours include surgery, radiation therapy, and chemotherapy, which can often lead to side effects that impact nutritional status.

The Impact of Nutrition on Brain Tumours

Proper nutrition plays a critical role in supporting the body’s immune system, optimising treatment outcomes, managing side effects, and improving overall well-being for brain tumour patients. Good nutrition can help enhance the body’s ability to tolerate treatments, reduce treatment-related complications, maintain a healthy weight, preserve muscle mass, and support the body’s healing process.

Nutrition Tips for Brain Tumour Patients

  • Ensuring Adequate Caloric Intake:

Brain tumour patients may experience a decreased appetite during treatment. To ensure proper nutrition, it is essential to follow these five steps:

  • Eat small and frequent meals: Establish regular meal and snack times throughout the day to maintain a consistent caloric intake.
  • Add a bedtime snack: A light snack before bed can help prevent overnight fasting and maintain energy levels.
  • Calorie-containing fluids between meals: Consuming fluids such as milk or juice that contain calories can provide additional nourishment.
  • Opt for nutrient-dense foods: Choose foods that are rich in essential nutrients to maximise nutritional intake.
  • Take nutritional drink supplements or make your own: Nutritional drink supplements, such as whey protein mixed with milk or juice, can provide additional calories and protein.
  • Managing Nausea and Vomiting:

Nausea and vomiting are common side effects of brain tumour treatments. The following guidelines can help tackle these symptoms:

  • Limit foods with strong odours: Strong-smelling foods can trigger nausea, so it is best to avoid them.
  • Eat small and frequent meals: Consuming small meals throughout the day can help prevent feelings of fullness and nausea.
  • Consume bland foods: Potatoes, cheese, hard-boiled eggs, and curd are examples of bland foods that are easier to tolerate.
  • Avoid overly spicy, greasy, or sweetened foods and fluids: These can irritate the stomach and exacerbate nausea.
  • Try ginger tea or ginger water: Ginger has natural anti-nausea properties and can be helpful in alleviating symptoms.
  • Stay upright for more than 30 minutes after eating: This can help reduce the chances of reflux and vomiting.
  • Managing Diarrhoea:

Diarrhoea can occur as a side effect of brain tumour treatments. Here are some tips for managing this symptom:

  • Eat small meals: Small, frequent meals are often easier to tolerate for individuals with diarrhoea.
  • Try BRATY diet: The BRATY diet consists of easily digestible foods such as bananas, rice, applesauce, toast, and yoghurt.
  • Avoid greasy, fatty, or fried foods: These can exacerbate diarrhoea symptoms.
  • Drink plenty of fluids: Non-carbonated and caffeine-free fluids help maintain hydration levels.
  • Managing Constipation:

Constipation is another common side effect of brain tumour treatments. The following strategies can help alleviate constipation:

  • Drink plenty of fluids: Staying hydrated is crucial for maintaining regular bowel movements. Prune juice or warm beverages can be particularly helpful.
  • Adopt a bowel regimen and add activity to your routine: Establishing a regular bowel routine and engaging in light physical activity can promote regular bowel movements.
  • Gradually add fibre to the diet: Adding fibre-rich foods to the diet can help alleviate constipation. However, it is important to introduce fibre gradually and monitor tolerance.
  • Avoid gas-forming foods: Foods such as beans, broccoli, cauliflower, onions, and garlic can contribute to bloating and discomfort.
  • Managing Fatigue:

Fatigue is a common symptom experienced by brain tumour patients. Consider the following tips to manage fatigue:

  • Use oral nutritional shakes: Nutritional shakes can provide additional calories and nutrients to combat fatigue.
  • Consume cool or room-temperature foods: Cold or room-temperature foods are often easier to tolerate than warm foods.
  • Opt for soft, tender foods: Foods that are easy to chew and swallow can help conserve energy during eating.
  • Use a straw: Using a straw can make drinking fluids easier, reducing fatigue during meals.
  • Eat non-acidic foods and fluids: Acidic foods and fluids can cause discomfort, so it is best to avoid them.
  • Practise good oral hygiene: Maintaining proper oral hygiene can prevent mouth sores and promote overall oral health.
  • Consider mouth numbing rinses: Numbing rinses can provide temporary relief for mouth sores, making eating more comfortable.

Meal Planning and Preparation Tips

In addition to the specific nutrition tips mentioned above, the following meal planning and preparation strategies can further support brain tumour patients in maintaining optimal nutrition:

  • Consulting with a Registered Dietitian:

Working with a registered dietitian who specialises in oncology nutrition can provide personalised guidance and support tailored to the patient’s unique needs.

  • Balancing Macronutrients:

A well-balanced diet that includes adequate protein, carbohydrates, and healthy fats is essential for meeting nutritional needs and supporting overall health.

  • Adequate Hydration:

Staying properly hydrated is crucial for overall well-being. Drinking enough fluids can help prevent dehydration and maintain optimal bodily functions.

  • Smaller, Frequent Meals:

Eating smaller, more frequent meals throughout the day can help manage appetite, prevent overeating, and maintain stable energy levels.

  • Mindful Eating:

Practising mindful eating techniques, such as paying attention to hunger and fullness cues, can promote a healthier relationship with food and enhance the overall eating experience.

  • Managing Side Effects of Treatment:

Individuals should be aware of the potential side effects of their specific treatment regimen and make necessary dietary adjustments to manage these side effects effectively.

Dealing with a brain tumour diagnosis is a challenging journey, but by incorporating proper nutrition and adopting a holistic approach to well-being, patients can significantly improve their health, manage symptoms, and enhance their quality of life. On World Brain Tumour Day, let us raise awareness about the importance of nutrition in brain tumour management and support patients on their path to recovery and well-being. Remember, every small step towards better nutrition and overall health can make a significant difference in the lives of those affected by brain tumours.

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World Brain Tumour Day: These 11 surprising superfoods could be the key to shielding your brain from tumours! 

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food for brain

World Brain Tumour Day, observed annually on June 8th, serves as a reminder of the importance of raising awareness about brain tumours and supporting those affected by this devastating disease. Brain tumours are a significant health concern, affecting millions of people worldwide. While medical advancements continue to evolve in the field of brain tumour treatment, emerging research suggests that adopting a healthy diet rich in certain superfoods may play a crucial role in shielding your brain from tumours. 

In this comprehensive feature article, we will explore each of the 11 surprising superfoods that could potentially help protect your brain from tumour development.

  1. Beans: A Nutritional Powerhouse:

Beans, including kidney beans, black beans, and chickpeas, are not only delicious but also packed with nutritional benefits. They are an excellent source of plant-based protein, fiber, vitamins, and minerals. Beans also contain various phytochemicals, such as flavonoids and antioxidants, which have been associated with cancer prevention. The combination of nutrients found in beans makes them a valuable addition to a brain-healthy diet.

  1. Berries: The Antioxidant-Rich Delights:

Berries, such as blueberries, strawberries, raspberries, and blackberries, are often considered nature’s candy. But beyond their delicious taste, berries offer an array of health benefits. They are rich in antioxidants, including anthocyanins and flavonoids, which help combat oxidative stress and inflammation. The high antioxidant content in berries has been linked to a reduced risk of cancer, including brain tumours.

  1. Tomatoes: A Red Powerhouse:

Tomatoes, known for their vibrant red color, are not only versatile in the kitchen but also offer substantial health benefits. They contain lycopene, a potent antioxidant responsible for their red hue. Lycopene has shown promise in reducing the risk of certain cancers, including brain tumours. Enjoying tomatoes in various forms, such as sauces, salads, or even sun-dried, can provide protective effects for your brain.

  1. Cruciferous Vegetables: The Brain’s Allies:

Cruciferous vegetables, including broccoli, cauliflower, Brussels sprouts, and kale, are often referred to as nutritional powerhouses. These vegetables are rich in vitamins, minerals, fiber, and phytochemicals, including sulforaphane. Sulforaphane has demonstrated potent anti-cancer properties and has shown promise in inhibiting the growth of tumour cells, including those found in the brain. Adding cruciferous vegetables to your diet can provide significant benefits for brain health.

  1. Turmeric: The Golden Spice:

Turmeric, a bright yellow spice commonly used in Indian cuisine, has gained popularity for its potential health benefits. Curcumin, the active compound in turmeric, possesses anti-inflammatory and antioxidant properties. Studies have indicated that curcumin may help prevent the formation and growth of brain tumours. Incorporating turmeric into your cooking or opting for curcumin supplements may contribute to brain health.

  1. Flax Seeds: Tiny but Mighty:

Flax seeds, also known as linseeds, are small but mighty when it comes to their nutritional profile. They are an excellent source of omega-3 fatty acids, lignans, and fiber. Omega-3 fatty acids have shown anti-cancer properties and are associated with a reduced risk of brain tumours. The lignans in flax seeds also possess anti-inflammatory properties and may contribute to brain health. Adding flax seeds to your diet, whether in whole or ground form, can offer a range of health benefits.

  1. Nuts: Nature’s Nutrient-Rich Treat:

Nuts, including almonds, walnuts, and Brazil nuts, are not only delicious but also nutrient-dense. They provide healthy fats, protein, fiber, vitamins, minerals, and antioxidants. Nuts have been associated with a decreased risk of various types of cancers, including brain tumours. Incorporating a variety of nuts into your diet can provide a wealth of nutrients for brain health.

  1. Garlic: The Aromatic Ally:

Garlic, a culinary staple known for its pungent aroma and distinctive flavor, offers more than just taste. It contains sulfur compounds, including allicin, which have been linked to anti-cancer properties. Studies suggest that these compounds may impede the growth of tumour cells, including those found in the brain. Adding garlic to your dishes not only enhances the flavor but also provides potential benefits for brain health.

  1. Citrus Fruits: A Burst of Vitamin C:

Citrus fruits, including oranges, lemons, grapefruits, and limes, are renowned for their high vitamin C content. Vitamin C is a potent antioxidant that helps reduce oxidative stress and inflammation. Citrus fruits also contain other beneficial compounds, such as flavonoids, which have shown promise in reducing the risk of cancer, including brain tumours. Enjoying a variety of citrus fruits can be a refreshing way to support brain health.

  1. Avocados: Creamy and Nutrient-Rich:

Avocados, known for their creamy texture and distinct flavor, are packed with healthy fats, vitamins, minerals, and antioxidants. They are an excellent source of monounsaturated fats, which are beneficial for brain health. Avocados also contain vitamin E, which has been associated with a reduced risk of brain tumours. Adding avocados to salads, sandwiches, or enjoying them as guacamole can provide a brain-healthy boost to your meals.

  1. Fatty Fish: The Omega-3 Powerhouses:

Fatty fish, such as salmon, mackerel, sardines, and trout, are rich in omega-3 fatty acids. Omega-3 fatty acids are essential fats that play a crucial role in brain health. They have been linked to a decreased risk of various types of cancer, including brain tumours. Incorporating fatty fish into your diet on a regular basis can provide a significant source of omega-3 fatty acids and promote overall brain health.

While these 11 surprising superfoods may offer potential benefits in reducing the risk of brain tumours, it is important to remember that they should be part of an overall balanced and healthy lifestyle. It is advisable to consult with a healthcare professional for personalized advice regarding your specific health condition and dietary needs.

By understanding the potential benefits of these superfoods and incorporating them into your diet, you can take proactive steps towards shielding your brain from tumour development. Furthermore, maintaining a healthy lifestyle, including regular exercise, stress management, and avoiding harmful habits like smoking, is crucial in reducing the risk of brain tumours.

On this World Brain Tumour Day, let us come together to support those affected by brain tumours and raise awareness about the importance of a brain-healthy lifestyle. By taking a proactive approach towards brain health, we can make a significant impact in reducing the prevalence and impact of brain tumours on individuals and their loved ones.

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WickedGud secures $250,000 in growth funding led by GetVantage, accelerating expansion plans

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Wickedgud
WickedGud

WickedGud, a brand specializing in direct-to-consumer (D2C) food products, has successfully raised an additional $250,000 in growth funding. This funding round was led by GetVantage, with previous support from prominent investors such as Titan Capital, Mumbai Angels, NB Ventures, Dholakia Ventures, Venture Catalyst, and boAt co-founder Aman Gupta.

WickedGud recently secured a funding round of INR 2.25 crore, with actress Shilpa Shetty leading the investment.

Read More: WickedGud secures significant funding as Shilpa Shetty invests INR 2.25 Crore, reinforcing brand presence

In a press release, WickedGud announced that the funds raised will be utilized for marketing, product expansion, and retail distribution. The company aims to achieve a fivefold growth in net revenue in FY24.

Founded in 2021 by Bhuman Dani, Monish Debnath, and Soumalya Biswas, WickedGud is a D2C startup focused on transforming kitchens across India. Their goal is to provide a diverse range of healthy and indulgent food products, promoting a “junk-free” lifestyle. WickedGud’s products are carefully crafted using wholesome ingredients and manufactured using innovative steaming and convection air drying (SCAD) technology.

Based in Mumbai, the startup has announced its upcoming launch of three new product categories within the next 18 months. With a remarkable growth rate of over 300% in the past year, the company aims to expand its retail presence significantly. Through its distribution partner network, WickedGud plans to establish a retail footprint in over 2,000 stores across India, covering a wide geographical span.

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Brett Lee set to enter Indian beer market with his Sydney Beer Co. brand

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Sydney Beer Co
The beer was introduced into the market one year following Lee's retirement from all formats of cricket in 2015, marking the end of his remarkable 20-year career. (Representative Image)

Brett Lee, the former international fast bowler, announced on Sunday’s episode of The Kapil Sharma Show that he intends to launch his beer brand in India next year.

Lee is co-owner of Sydney Beer Co. in Australia, maker of premium lagers under the same brand name.

Lee, one of the world’s top 5 fast bowlers in cricket, made an appearance alongside Jamaican cricketer Chris Gayle on episode 333 of The Kapil Sharma Show. The episode was broadcasted on Sony TV on a Sunday. Lee and Gayle graced the show to promote their latest collaboration with singer Arko Pravo Mukherjee, a track titled ‘Oh Fatima’.

“I have a question for Mr Brett Lee. You have a beer company in Sydney, right?” asked Archana Puran Singh, who appears as a special guest on The Kapil Sharma Show.

“Yeah, it’s going well. And, it’s coming out to India next year,” the ace bowler Lee announced in reply.

“We launched in Australia back in 2016. We’re in Malaysia and China and coming out to India next year. Very, very excited.,” added Lee.

The beer was introduced into the market one year following Lee’s retirement from all formats of cricket in 2015, marking the end of his remarkable 20-year career. Known for his formidable bowling speed of 161.1 km per hour, Lee established himself as a dominant figure in the world of international cricket.

As per the information provided on the company’s official website, The Sydney Beer Co. was founded with the specific aim of offering a high-quality, locally-crafted lager as an alternative to the prevailing dominance of Asian and European brands in the Australian market during that period.

“A beer Sydneysiders would be proud to call their own,” the website stated.

The lager is offered in both 330 ml cans and bottles, with a price of AU$59.99 for a case containing 24 units. According to the official website, it can be found at various selected premium independent bottle shops, as well as prominent retailers in New South Wales, Australia, including Dan Murphy’s, BWS, Vintage Cellars, and First Choice Liquor.

The beer will enter India’s thriving beer market, where numerous international and local brands are already competing to captivate consumers’ taste buds.

Based on the IMARC Group’s report, the beer market in India had a valuation of INR 383.6 billion in 2022. The market is projected to reach INR 622.4 billion by 2028, displaying a compound annual growth rate (CAGR) of 8.1% during the period of 2023-2028. Currently, the market is filled with several brands; however, United Breweries Limited (UBL) and Anheuser-Busch InBev (AB InBev) dominate the industry, holding over 90% of the market share in the country.

Based on a ranking by wisevoter.com, India is positioned at the 149th spot globally in terms of beer consumption, with a per capita consumption of 0.23 litres. Despite this, there is a noticeable increase in the popularity of craft beers, and the premium lager segment in India is expected to witness significant growth between 2022 and 2032, as projected by Future Markets Insights.

As per Statista’s findings, it is predicted that by 2027, the consumption of beer outside of homes, including bars and restaurants, will contribute to 24% of total spending and 16% of volume consumption. This indicates a significant opportunity for new entrants in the market, which is favorable for Lee and his brand, the Sydney Beer Co.

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Tata Consumer expanding into new categories and eyeing acquisitions, says Chairman N Chandrasekaran

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N Chandrasekaran
N Chandrasekaran, Chairman, Tata Sons (File photo)

During the 60th annual general meeting of Tata Consumer Products, N. Chandrasekaran, Chairman of Tata Sons, revealed that Tata Consumer, the consumer goods arm of the Tata Group, is making significant strides in research and development (R&D) investment. With a focus on diversification, the company is actively exploring new categories and seeking potential acquisitions. This strategic direction aligns with Tata Consumer’s overarching goal of evolving into a fully-fledged FMCG company.

“The company is working on becoming a full-fledged FMCG company. But it can’t be done overnight. It’s a process that we will go through,” Chandrasekaran said.

He further stated that at present, the company is focused on broadening its presence in the beverages and food sectors. Furthermore, TCPL is actively dedicating resources to research and development as well as innovation in order to establish new product categories. Additionally, they are exploring potential acquisitions within these categories to initiate and expedite their growth trajectory.

During his address at the Annual General Meeting (AGM), the chairman highlighted that TCPL’s expenditure on research and development (R&D) has witnessed a substantial growth of nearly 70 percent compared to the previous year.

Highlighting that the company is investing in building ‘fit for future’ R&D capability, Tata’s top boss said, “Our innovation agenda is being driven by key consumer trends such as health & wellness, convenience, and digitization.

We have identified the key platforms we want to play in, and this framework has helped us accelerate the pace of innovation and tap into new consumption occasions, thereby expanding our target addressable market.”

According to his statement, he asserted that Tata Consumer witnessed a significant increase in its innovation-to-sales ratio this year, rising from 0.8 percent in FY20 to 3.4 percent. During the financial year ending on March 31, 2023, the company’s newly introduced brands, namely Tata Sampann, NourishCo, and Tata Soulfull, achieved a remarkable combined year-on-year revenue growth of 53 percent.

Tata Consumer Products Limited (TCPL) recorded a notable 11 percent increase in consolidated revenue for the fiscal year 2023, reaching INR 13,783 crore. Additionally, the company experienced a 7 percent growth in EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization). TCPL’s profit after tax amounted to INR 1,320 crore.

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D2C brands transitioning from online to offline channels as pandemic boom subsides: Tata Consumer MD

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Sunil D'Souza
Sunil D'Souza (File photo)

Tata Consumer, a company specializing in the sale of packaged groceries such as salt, staples, water, and tea, has observed a decline in the prominence of direct-to-consumer (D2C) brands that thrived during the pandemic. This change is reflected in the online-only brands’ shift in focus towards local kirana stores, recognizing the significant influence that established firms hold in these traditional retail outlets.

Sunil D’Souza, Managing Director at Tata Consumer, said, “The hype of D2C, which was there during the pandemic, is starting to taper off a bit and that is also one of the reasons why many of the players are now starting to come into the offline world,” Sunil D’Souza.”

“Distribution in general trade in India is not as simple as just putting a product out there and moving along. Companies have spent years building on their distribution systems and these are sources of competitive advantage for the large players,” he added.

D2C brands are defined as businesses that generate a majority of their revenue or customer acquisition through direct-to-consumer online channels or those that initially adopt an online-first distribution strategy before expanding into omnichannel operations.

Tata Consumer, which initially focused on selling tea, coffee, and salt, has significantly broadened its product range over the past few years. In addition to these core offerings, the company has ventured into pulses, spices, ready-to-cook and drink products, and more recently, snacking products. Furthermore, Tata Consumer has intensified its innovation efforts, demonstrating an increased pace by launching 34 new products in the last fiscal year, compared to 19 in FY22.

Nevertheless, many of these emerging product categories witnessed a surge in the number of online-only brands. These brands exhibited innovation by developing products tailored to specific niche markets, capitalizing on consumer data and insights to identify untapped opportunities in the market.

Around two years ago, Tata Consumer successfully acquired a complete ownership of Kottaram Agro Foods, the renowned producer of Soulfull brand of breakfast cereals and millet-based snacks. Interestingly, even their competitors such as Marico, ITC, and HUL have been actively investing in direct-to-consumer (D2C) brands. For instance, Marico acquired a 54% stake in HW Wellness Solutions, the parent company of the popular healthy breakfast and snacks brand True Elements. Similarly, ITC made an investment in Sproutlife Foods (SFPL), the manufacturer of Yoga Bar, while Hindustan Unilever Limited (HUL) invested in Zywie Ventures, which specializes in selling plant-based supplement brand Oziva, and Nutritionalab, the owner of Wellbeing, a line of nutritional products.

The maker of Tata Sampann, Tata Salt and Tata Tea Gold remains unperturbed. “We remain focused on continuing to strengthen this competitive advantage, while at the same time building on our muscles into the D2C space so that we will also continue to take advantage of that shopping behaviour,” D’Souza said.

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Associated British Foods to bolster agri-food division with $60 Million bolt-on acquisition

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AB foods
(Representative Image)

Associated British Foods, the parent company of Primark as well as significant players in the sugar, foods, and ingredients industries, announced its acquisition of National Milk Records, a dairy technology company. The deal, valued at £48 million ($59.7 million), aims to enhance Associated British Foods’ agri-food division.

While renowned for its flagship value fashion retailer Primark, which contributes to nearly half of its impressive £17 billion revenue, AB Foods also holds significant stature as one of the largest food producers in the United Kingdom. Moreover, the company operates one of the country’s most prominent animal feed businesses.

On Tuesday, AB Foods announced that it would leverage NMR’s expertise in the dairy industry to foster the expansion of its agriculture business. This strategic collaboration aims to integrate data and technology platforms that enable farmers to enhance their profitability, primarily focusing on the British market initially.

“NMR is a high-quality business which is extremely complementary and additive to our dairy strategy and offering to the dairy industry,” said Jose Nobre, head of AB Foods’ AB Agri unit.

The board of NMR has endorsed ABF’s cash offer of 215 pence per share, as per the recommendation. AB Foods confirmed in its statement that it has secured support from investors who collectively hold approximately 69% of the shares, approaching the 75% threshold required for the deal’s approval.

The anticipated timeline for the completion of the deal is during the third quarter.

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Two Brothers Organic Farms expands reach with Arjun Ghee and Turmeric Ghee, capitalizing on rising demand for natural remedies

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Two Brothers Organic Farms
Through the introduction of premium-quality ghee variants, they aspire to empower individuals to embrace healthier lifestyles and reap the rewards of Ayurvedic superfoods.

In a bid to cater to the escalating demand for ancient Indian remedies and functional foods, Two Brothers Organic Farms, a highly esteemed provider of natural farm-made products, is thrilled to announce the diversification of their product portfolio. They have now introduced two new variants of ghee: Arjun Ghee and Turmeric Ghee. This strategic move is aimed at capturing the market growth opportunities in both the direct-to-consumer (D2C) and retail sectors. With their unwavering commitment to delivering premium-quality goods, Two Brothers Organic Farms is set to expand its reach and achieve remarkable progress in the industry.

Arjun Ghee, crafted with the bark of the Terminalia Arjuna tree, and Turmeric Ghee, utilizing the potent properties of turmeric, provide distinctive and comprehensive well-being encounters for individuals. These exceptional ghee formulations, enriched with the beneficial qualities of traditional Indian herbs and spices, address specific health objectives like cardiovascular wellness, cholesterol control, and cellular vitality.

With a focus on expanding their presence in the D2C and retail markets, Two Brothers endeavors to enhance their product portfolio. As the popularity of natural and Ayurvedic remedies continues to grow, consumers are actively searching for convenient and easily accessible solutions to promote their well-being. Two Brothers’ strategic entry into the ghee category perfectly aligns with the rising demand for wellness-oriented products. The newly introduced offerings belong to the premium nutrition segment, offering competitive prices starting at just INR 2500 each.

Satyajit Hange, Farmer and Co-Founder of Two Brothers Organic Farms said, “We are thrilled to introduce Arjun Ghee and Turmeric Ghee to our esteemed customers. These new offerings exemplify our commitment to providing high-quality products rooted in ancient Indian wisdom. As we expand our offerings, we aim to meet the evolving needs of health-conscious consumers while driving growth in the D2C and retail channels.”

Two Brothers’ expansion of their product range signifies their strategic vision for long-term growth and expansion in the flourishing market of functional foods and health products. Drawing upon their expertise in traditional Indian remedies and leveraging the potential of e-commerce and retail channels, Two Brothers aims to strengthen their market presence and extend their reach to a broader audience. Through the introduction of premium-quality ghee variants, they aspire to empower individuals to embrace healthier lifestyles and reap the rewards of Ayurvedic superfoods.

Read More: Two Brothers Organic Farms raises INR 14.5 Crore in Pre-series A with Akshay Kumar and Virender Sehwag coming in as investors

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