Uncover the lip-smacking delights: 10 must-try exotic foods on Mumbai’s legendary Mohammad Ali Road!

To Try

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June 12, 2023

Step into the vibrant streets of Mumbai’s bustling Mohammad Ali Road, and you’ll find yourself immersed in a sensory feast that ignites the taste buds and transports you to a world of culinary delights. Known as a food lover’s paradise, this iconic street is a haven for gastronomic exploration, offering a tantalizing array of flavors and aromas that will leave you craving for more. From the hearty and comforting haleem to the sinfully sweet malpua, the diverse street food scene of Mohammad Ali Road unveils a treasure trove of culinary gems. So buckle up, food enthusiasts, as we take you on a delectable journey through the 10 top foods that you must try on this famed stretch. Get ready to savor the richness, spice, and sheer indulgence that defines the gastronomic tapestry of Mohammad Ali Road and discover the true essence of Mumbai’s street food culture.

Nalli Nihari: A Hearty Delight

Prepare your taste buds for an extraordinary culinary experience with the legendary Nalli Nihari. This mouthwatering dish features succulent pieces of lamb shank simmered for hours in a fragrant blend of spices and served with tender bone marrow. The rich and velvety gravy envelops the meat, infusing it with flavors that are guaranteed to tantalize your senses. The Nalli Nihari, a true delight for meat lovers, is a must-try dish that will leave you craving for more.

Price: Approx. INR 300-400 per serving

Baida Roti: A Savory Sensation

Indulge in the flavorsome Baida Roti, a delicious combination of minced meat, aromatic spices, and eggs, all encased in a thin and crispy bread envelope. With each bite, you’ll experience the perfect harmony of textures and flavors, as the well-spiced meat and the silky egg coating blend together in a symphony of taste. This savory delight, often accompanied by tangy chutneys, is an absolute crowd-pleaser that will leave you longing for another bite.

Price: Approx. INR 80-100 per piece

Chicken Crispies: Crispy Temptation

Satisfy your cravings for a crispy indulgence with the delectable Chicken Crispies. Bite into these golden-fried chicken pieces, perfectly seasoned with a tantalizing blend of spices. The crunchy exterior gives way to juicy and tender meat, creating a delightful contrast of textures. Each bite is a burst of flavors that will leave you wanting more. Whether enjoyed as a snack or a side dish, Chicken Crispies are a popular favorite among street food enthusiasts.

Price: Approx. INR 150-200 per portion

Seekh Kebabs: Grilled Perfection

Embark on a flavorful journey with Seekh Kebabs, tender rolls of marinated minced meat grilled to perfection. The smoky aroma wafting through the air will entice you to savor these succulent kebabs, bursting with aromatic spices. The charred edges add an extra layer of depth to the flavors, while the juicy meat tantalizes your taste buds. Served with mint chutney and onion rings, Seekh Kebabs are an absolute delight that you won’t be able to resist.

Price: Approx. INR 150-200 per plate

Haleem: A Rich and Creamy Delight

Immerse yourself in the luxurious flavors of Haleem, a slow-cooked delicacy that boasts a rich and creamy texture. This savory dish is a delightful blend of meat, lentils, and spices, simmered for hours to achieve the perfect consistency. The slow cooking process allows the flavors to meld together, creating a comforting and indulgent experience. Garnished with fried onions and served with naan bread, Haleem is a beloved dish that will warm your heart and leave you craving for more.

Price: Approx. INR 200-250 per serving

Phirni: Creamy and Fragrant

Indulge your sweet tooth with the creamy delight of Phirni, a traditional rice pudding infused with cardamom and garnished with pistachios and almonds. This chilled dessert is luxuriously smooth, with a delicate fragrance that entices your senses. The velvety texture and the subtle sweetness of Phirni make it a refreshing and satisfying treat that will leave you yearning for another spoonful.

Price: Approx. INR 80-100 per serving

Tawa Pulao: A Flavorful Rice Medley

Experience the vibrant flavors of Mumbai’s street food with Tawa Pulao, a delectable rice dish cooked on a hot griddle. Bursting with aromatic spices, colorful vegetables, and fragrant basmati rice, this flavorful medley is a culinary delight. The combination of tangy and savory flavors, along with the slight charring from the griddle, adds a unique twist to the traditional pulao. Tawa Pulao is a must-try dish that will transport you to the bustling streets of Mumbai.

Price: Approx. INR 100-150 per plate

Malpua and Rabri: Sweet Indulgence

Delight your taste buds with the heavenly duo of Malpua and Rabri. Malpua, a sweet pancake made from deep-fried batter, is served with a generous serving of thick, creamy rabri (reduced milk). The warm, crispy Malpua, soaked in fragrant syrup, pairs perfectly with the luscious and decadent rabri. This traditional Indian dessert is a symphony of textures and flavors that will satisfy your sweet cravings and leave you longing for more.

Price: Approx. INR 80-100 per serving

Falooda: A Refreshing Delight

Quench your thirst with the delightful Falooda, a refreshing concoction that combines vermicelli, basil seeds, rose syrup, and a scoop of luscious ice cream. Served in tall glasses, this chilled dessert drink is a symphony of textures and flavors. As you sip through the layers of silky vermicelli and sweet rose syrup, the burst of flavors and the coolness of the ice cream will transport you to a state of pure bliss.

Price: Approx. INR 100-150 per glass

Shahi Tukda: Royal Indulgence

End your culinary adventure with the regal Shahi Tukda, a dessert fit for kings and queens. This royal delicacy features deep-fried bread soaked in fragrant saffron-infused syrup and topped with rich, creamy rabri and a sprinkling of pistachios and almonds. With each spoonful, you’ll experience the decadent flavors and the heavenly combination of textures that make Shahi Tukda a true indulgence.

Price: Approx. INR 80-100 per serving

Revolutionize your Monday dinner routine with these 7 unbelievably easy one-pot pressure cooker Indian recipes!

Recipes & Meals

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June 12, 2023

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Do you often find yourself dreading Monday evenings, trying to figure out what to cook for dinner after a long day at work? If so, we have the perfect solution for you. One-pot pressure cooker Indian recipes are a game-changer when it comes to simplifying your cooking routine. These recipes not only save you time and effort but also infuse your meals with the rich and aromatic flavors of Indian cuisine. In this article, we will introduce you to seven unbelievably easy one-pot pressure cooker Indian recipes that will revolutionize your Monday dinner routine.

Matar Pulao

Matar Pulao, also known as green pea pulao, is a fragrant and delicious rice dish that incorporates the goodness of peas and aromatic spices. To prepare this recipe, start by sautéing onions, ginger, and garlic in the pressure cooker. Add rice, green peas, and spices like cumin, coriander, and garam masala. Add water, close the lid, and cook under pressure for a few minutes. The result is a flavorful and satisfying pulao that can be enjoyed on its own or paired with raita or yogurt.

Rajma

Rajma, or kidney bean curry, is a popular North Indian dish that is both nutritious and comforting. Start by soaking the kidney beans overnight or using canned beans for convenience. In the pressure cooker, sauté onions, tomatoes, and spices like cumin, turmeric, and chili powder. Add the soaked beans, water, and let it cook under pressure until the beans are tender and flavors meld together. Serve this hearty and protein-rich curry with steamed rice or naan bread for a wholesome meal.

Vegetable Biryani

Vegetable Biryani is a fragrant rice dish that combines basmati rice, a medley of vegetables, and a blend of aromatic spices. In a pressure cooker, sauté onions, ginger, garlic, and whole spices like cinnamon, cloves, and cardamom. Add vegetables like carrots, peas, and potatoes, followed by soaked rice, yogurt, and water. Close the lid and cook under pressure until the rice is cooked to perfection. The result is a flavorful and visually appealing one-pot meal that is perfect for gatherings or weeknight dinners.

Khichdi

Khichdi is a comforting and nourishing dish made with rice, lentils, and an assortment of vegetables. It is often referred to as the Indian version of porridge. In a pressure cooker, sauté cumin seeds, onions, and ginger. Add rice, lentils, vegetables, and spices like turmeric and garam masala. Pour in water, close the lid, and cook under pressure until the khichdi reaches a creamy and soft consistency. Serve this wholesome dish with yogurt or pickles for a complete meal.

Dalma

Dalma is a traditional Odia dish that combines lentils, vegetables, and aromatic spices. In a pressure cooker, cook lentils along with chopped vegetables like pumpkin, brinjal, and tomatoes. Add spices like turmeric, cumin, and ginger, and let the pressure cooker work its magic. The result is a comforting and flavorful lentil stew that can be enjoyed with steamed rice or roti.

Chana Masala

Chana Masala, also known as chickpea curry, is a popular Indian dish made with tender chickpeas cooked in a flavorful tomato-based sauce. In a pressure cooker, sauté onions, garlic, and ginger until golden brown. Add spices like cumin, coriander, and garam masala, followed by tomatoes and soaked chickpeas. Close the lid and cook under pressure until the chickpeas are tender and the flavors meld together. Garnish with fresh cilantro and serve with rice or naan bread for a satisfying meal.

Aloo Baingan Sabzi

Aloo Baingan Sabzi is a simple and delicious dish that combines potatoes and eggplant in a spiced tomato-based gravy. In the pressure cooker, sauté cumin seeds, onions, and ginger-garlic paste. Add spices like turmeric, chili powder, and coriander, followed by diced potatoes and eggplant. Pour in water, close the lid, and cook under pressure until the vegetables are cooked through and the flavors are well-incorporated. Serve this flavorful sabzi with roti or rice for a delightful vegetarian meal.

Final Thoughts:

By incorporating these seven unbelievably easy one-pot pressure cooker Indian recipes into your Monday dinner routine, you can revolutionize your cooking experience and elevate your meals with authentic Indian flavors. The time-saving nature of pressure cooking, combined with the convenience of one-pot meals, will make your evenings more enjoyable and stress-free. So, why wait? Grab your pressure cooker, stock up on spices, and get ready to embark on a culinary adventure in your own kitchen. Your taste buds will thank you!

New food advisory for Amarnath pilgrims: Pizza, burgers and samosas excluded from pilgrimage menu

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June 10, 2023

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The Shri Amarnath Ji Shrine Board, the governing body overseeing the organization of the Amarnath Yatra, has made the decision to prohibit certain food items from the pilgrimage menu due to potential health risks for the pilgrims. Effective from July 1, pilgrims will be unable to consume deep-fried and fast-food items, as well as sweets such as jalebi, during their journey. This measure is aimed at safeguarding the well-being of the pilgrims throughout their Yatra experience.

Popular food items such as halwa, jalebi, gulab jamun, ladoos, barfi, and rasgullas have been excluded from the food menu, along with crunchy snacks that are rich in fat and salt. Pilgrims will no longer have access to well-known items like Kurkure, namkeen mixtures, pakoras, and samosas. Additionally, dishes like chhola-bhatura, pooris, pizza, burgers, dosas, and chowmein will also be prohibited from consumption.

In order to ensure the well-being of pilgrims and service providers during the challenging 14-kilometer long trek through high altitudes and steep mountainous terrain, a comprehensive food menu has been developed for Langar organizations, food stalls, shops, and other establishments operating in the Yatra area. The objective is to discourage the availability of “unhealthy” food items that could be detrimental to the health of the pilgrims. By offering a carefully curated food selection, the aim is to encourage pilgrims to make healthier dietary choices throughout their journey.

The approved food items for consumption during the pilgrimage include steamed rice and light options such as roasted chana, poha, uthappam, idli, dal-roti, and chocolate. Additionally, pilgrims are permitted to have kheer, oats, dry fruits, honey, and boiled sweets as part of their dietary choices throughout the journey.

The registration process for visiting the sacred Amarnath temple will commence on July 1, 2023. Located in the union territory of Jammu and Kashmir, the temple holds significant religious importance. The Amarnath Yatra spans a duration of 62 days, starting from July 1 and concluding on August 31, 2023. Pilgrims will have the opportunity to embark on this spiritual journey during this designated period.

The registration process for the pilgrimage offers both online and offline options for individuals to choose from. Pilgrims can conveniently register through the online portal or avail themselves of the offline channels. To facilitate the registration procedure, there are 542 bank locations spread across the country, providing easy access for pilgrims to complete their registration formalities. This ensures a seamless and accessible process for individuals interested in undertaking the pilgrimage.

McDonald’s faces backlash for controversial advertisement depicting customer-employee romance

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June 10, 2023

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mcdad — The advertisement received significant backlash, with many questioning the rationale behind its creation. (Screengrab from the advertisement)

McDonald’s has continually relied on innovation as a fundamental strategy to attract customers to its outlets worldwide. However, there are instances when company strategies, particularly in areas like advertising, can generate criticism from the public. Recently, McDonald’s posted an advertisement on their social media platforms depicting a man purchasing a meal and a female staff member delivering the food to him.

The advertisement portrays a scenario where both the man and the woman exchange meaningful glances, suggesting the possibility of a budding love story. Shortly thereafter, the man is seen standing in line once again, eagerly anticipating the opportunity to approach the woman and strike up a conversation.

“Sometimes, the greatest love stories start with the tiniest things – a glance, a smile, a meal. Watch this unusual date and find out how a meal can give you #MoreForLess at just Rs.179! Visit a McDonald’s near you and get McVeggie Meals @ Rs.179,” McDonald’s wrote in their tweet with the video.

The advertisement received significant backlash, with many questioning the rationale behind its creation. Numerous critical responses were triggered by the ad, as people raised doubts about the concept behind its production.

Sometimes, the greatest love stories start with the tiniest things – a glance, a smile, a meal. Watch this unusual date and find out how a meal can give you #MoreForLess at just Rs.179! Visit a McDonald’s near you and get McVeggie Meals @ Rs.179https://t.co/nXOWHHIgGZ
— McDonald's India (@mcdonaldsindia) June 5, 2023

First Global Chairperson and Managing Director Devina Mehra replied to the ad on Twitter, asking who was behind its approval.

This morning saw this awful castiest & dehumanising Kachra campaign from @zomato that I couldn't even bear to watch till the end

And now @mcdonaldsindia is encouraging customers to flirt with their female employees ?

Who is approving these campaigns? Don't they have any sense? https://t.co/gRl2Xdm6eM
— Devina Mehra (@devinamehra) June 7, 2023

The ad faced criticism from several others as well, with many expressing their disapproval of the concept depicted in the advertisement.

“This is outrageous and disgusting beyond words

You are inviting your customers to hit on your employees
Creating potentially unsafe workplace for your female employees
Objectifying your female staff for profit by suggesting your customers can flirt and find a date here,” one user wrote.

“McDonald’s ad encouraging customers to flirt with the employees,” another user wrote.

Coincidentally, around the same time, Zomato faced backlash for their recent advertisement featuring a character from the movie Lagaan, named “Kachra.” The intention of the ad was to convey the significance of avoiding food wastage, but unfortunately, it resulted in criticism due to its portrayal.

PepsiCo’s Pioneer Foods to finalize acquisition of Future Life Health Products in July

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June 10, 2023

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Pioneer Foods, a subsidiary of PepsiCo, has announced its intention to fully acquire Future Life Health Products, a South African nutritional cereal maker, by purchasing the remaining 50% stake.

PepsiCo South Africa has disclosed that the transaction is expected to be finalized during the first week of July, pending the fulfillment of a few remaining administrative conditions. The company has stated that these conditions are standard for a transaction of this kind.

In 2015, Pioneer Foods purchased a 50% stake in Future Life Health, and now they are preparing to acquire the remaining 50% stake held by Future Life founder Paul Saad. The specific amount involved in the transaction has not been publicly disclosed.

Future Life, established in 2007, is best known for its flagship product called Future Life Smart Food. This nutritionally balanced and scientifically formulated convenient food contains Moducare and was developed with the aim of providing a healthy and convenient dietary option.

Moducare, as described by PepsiCo, is a daily immune supplement created using a patented blend of plant sterols and sterolins. Future Life, which initially focused on its flagship product, Future Life Smart Food, has expanded its offerings to include a variety of cereals and breakfast bars.

Riaan Heyl, the CEO of PepsiCo South Africa, said, “Future Life is an innovative brand within the cereals market, and we believe its product basket will complement our current portfolio. Upon closing of the transaction, we look forward to welcoming the Future Life employees into PepsiCo.

“This will also mean that qualifying employees will be entitled to participate in our employee share ownership scheme, the Bašumi Trust”, he added.

PepsiCo completed the acquisition of Pioneer Foods in 2020, following approval from a UK competition authority. This came after PepsiCo’s bid to purchase Pioneer Foods, which was valued at approximately $1.7 billion at the time, in July 2019. The acquisition allowed PepsiCo, the owner of brands such as Frito-Lay and Quaker, to expand its presence in the market.

Meemee’s brings a fresh twist to Mumbai’s dessert scene with tubsters and toasties ice cream selection

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June 10, 2023

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Mumbai is abuzz with excitement as Meemee’s unveils their latest addition to the dessert scene. This new ice cream offering is a delightful blend of wholesome ingredients, honest craftsmanship, and a touch of old-school charm.

Established by Meha Agrawal, Meemee’s distinguishes itself through its indulgent flavors and venturesome concepts, such as Toasties and Tubsters.

“Meemee’s is my heartfelt tribute to the timeless allure of pure, indulgent ice cream. With a playful twist on classic flavors and innovative formats like Toasties and Tubsters, we aim to bring joy and surprise to every scoop, one bite at a time,” shared Agrawal.

A Toastie is essentially a bite-sized delight that resembles a waffle ice cream sandwich or taco in appearance. This miniature treat is a burst of flavor, packed with Meemee’s signature flavors and adorned with luscious chocolate and an array of crunchy bits.

With Tubsters Meemee’s tugs at the imagination again by layering signature scoops with delicious textured treats and other delectable surprises into a single-serve container. These flavours recall popular and familiar desserts, but in a completely new and unexpected frozen 300ml tub format.

Meemee’s iconic Ice Cream Cakes have emerged as the epitome of celebration, captivating both ice cream enthusiasts and skeptics alike. This extraordinary innovation serves as an exquisite substitute for traditional cakes, boasting a harmonious blend of luscious Meemee’s ice creams, velvety ganache, and delectable cake layers infused with flavors like Belgian chocolate and timeless vanilla.

Meemee’s journey began with 100ml and 500ml ice cream tubs that lay the foundation of her expanding ice cream repertoire.

The brand boasts a variety of flavors, including Brown Butter Almond, Toasted Coconut Macaron, Simply Mango, and Mixed Berry Mascarpone, among others.

Meemees has set its sights on expansion, aiming to bring delightful ice cream experiences to a wider customer base in India. With a goal to establish a prominent presence in the ice cream industry, they plan to make their mark in cities like Mumbai and Pune this year and the following year.

Over the course of the next five years, their aspirations extend to establishing a strong presence in 5-6 major cities across India. Meemees envisions becoming a prominent name in cities such as Delhi, Bangalore, Hyderabad, Kolkata, and Goa, among others. Their goal is to captivate ice cream enthusiasts and create a lasting impact in these regions.

VietNom expands its culinary delights with the launch of its second location in Gurgaon

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June 10, 2023

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VietNom, the renowned Vietnamese eatery, has recently unveiled its second location in the bustling Worldmark Gurgaon, the emerging epicenter of the city. With its extraordinary culinary offerings, VietNom aims to transport diners to the vibrant streets of Vietnam, delivering a remarkable gastronomic experience unlike any other.

VietNom presents a delightful twist on Vietnamese gastronomy, aiming to provide a novel and remarkable experience. The recently launched establishment introduces a revamped menu featuring an array of vibrant, eclectic, and unforgettable dishes. Noteworthy among these culinary delights are the Vietnamese White Rose Dim Sums, Spicy Galangal Chicken Skewers, Char Grilled Pork Ribs, Bun Cha, and Shrimp Mousse on Sugarcane, along with other classic Vietnamese delicacies. To guarantee exceptional taste and authenticity, the restaurant’s skilled chefs meticulously choose and source the freshest ingredients directly from Vietnam. Each dish bursts with distinct flavors and captures the true essence of Vietnamese cuisine.

At VietNom, diners will be captivated not only by the delectable cuisine but also by the restaurant’s truly unique interior, which pays homage to the beauty of Vietnamese culture. The soothing ambiance is created through a combination of green and brown walls, complemented by intricate glasswork. This welcoming and distinctive atmosphere exudes subtle Vietnamese vibes, with raw, rustic, and natural elements adorning every corner, elevating the overall space. Among the restaurant’s most remarkable features is the waterbody table, crafted from stone, which mesmerizes guests with its rotating water mechanism, adding an extra visual allure. The walls are adorned with magnificent Vietnamese artwork, further enhancing the ambiance.

The new outlet boasts ample space, accommodating up to 92 diners comfortably. With a seating capacity of 62 covers indoors and an alfresco area for 30 covers, guests can relish their meals in the refreshing open air while enjoying the beautiful view. VietNom is the perfect destination for families, groups of friends, and even corporate events, offering a memorable dining experience for all.

On the launch, Sahil Sambhi, Founder of VietNom, said, “We are excited to bring authentic Vietnamese cuisine to the city. We always wanted VietNom to be an authentic Vietnamese restaurant, one that is truly a shadow of Vietnam away from Vietnam. Our team of experts have worked hard to create a welcoming space that showcases the beauty of Vietnamese culture. We look forward to hosting our guests at the new outlet in Worldmark Gurugram. After Gurugram, our next stop would be Delhi, Goa and Mumbai.”

TreeHouse Foods strengthens private-label coffee presence through Farmers Brothers’ acquisition

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June 10, 2023

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TreeHouse Foods and Farmers Brothers have officially entered into a definitive agreement, with TreeHouse Foods set to acquire Farmers Brothers’ Northlake, Texas coffee facility and delivery coffee business.

As per TreeHouse Foods, the acquisition is expected to entail a cost of approximately $100 million, which is subject to customary purchase price adjustments.

Operating within the United States, Farmers Brothers Company specializes in multiple facets of the coffee industry. This includes coffee roasting, wholesaling, equipment servicing, as well as the distribution of coffee, tea, and culinary products.

Farmers Brothers’ Northlake facility, established in 2017, will augment TreeHouse Foods’ portfolio by providing roasting, grinding, flavoring, and blending capabilities. This addition complements TreeHouse Foods’ existing single-serve pod and ready-to-drink (RTD) coffee business.

According to TreeHouse Foods, the acquisition will empower the company to enhance its offerings in the private-label coffee category by providing a broader range of options and expanding its depth in this market segment.

Steve Oakland, CEO and President of TreeHouse Foods, said, “The state-of-the-art Northlake facility strengthens TreeHouse Foods’ category depth in coffee as a focused, private label leader and is consistent with our strategy to pursue opportunities that drive category growth and deliver attractive financial returns”.

He continued, “As we continue to execute our long-term growth initiatives, we’re pleased to add new capabilities, particularly in roasting and grinding, which make us a more vertically integrated coffee manufacturer able to further penetrate this high growth, high margin category”.

Before the acquisition, Farmer Brothers served as a supplier of bulk ground coffee to TreeHouse Foods for its single-serve pods and ready-to-drink (RTD) beverages.

As part of the agreement, TreeHouse Foods will take over specific customer relationships and retain approximately 180 team members from Farmer Brothers. These team members will continue to support the operations at the acquired facility.

The anticipated timeline for the completion of the transaction is within the next 60 days.

Kerala’s FarmersFZ joins global FAO accelerator program, gains recognition for sustainable farm-to-table model

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June 10, 2023

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Kerala’s Farmers Fresh Zone (FarmersFZ) has been selected as one of the twelve global agri-food start-ups to join the accelerator program launched by the Food and Agriculture Organization (FAO). Operating under the Kerala Startup Mission, this multichannel marketplace platform based in Kochi is among the two Indian start-ups that have been chosen for this initiative. The primary objective of this program is to support the attainment of the United Nations Sustainable Development Goals.

Pradeep PS, the CEO of AgriTech D2C, a startup founded in 2016, has received an invitation to attend a forthcoming UN event in Rome. This event recognizes the remarkable accomplishments of AgriTech D2C, as acknowledged by the Food and Agriculture Organisation (FAO), for their Sustainable Way of Doing Business model. The model emphasizes the reduction of carbon emissions and the mitigation of food waste by implementing Farm-to-Fork principles as a service (SaaS). By advocating for regional production and consumption, AgriTech D2C has gained prominence, and Pradeep PS will be representing the company at this prestigious event.

According to Pradeep, the UN programme will provide FarmersFZ with the platform to present its model before countries across continents.

“The model would require alterations based on the nature of the markets in each economy. For that we need funds, which will come through the Accelerator,” he said.

FarmersFZ is a pioneering platform that serves as a direct link between rural farmers and urban consumers in Kerala. Their primary objective is to deliver fresh, top-notch vegetables that are free from pesticides to consumers within a remarkable 24-hour window from the time of harvest, providing an exceptional farm-to-table experience. With an impressive user base exceeding 300,000 consumers and a strong network comprising over 2,000 farmers, FarmersFZ has successfully bridged the gap between agriculture and urban markets. This impactful initiative receives support from the Kerala Startup Mission (KSUM), the esteemed agency responsible for fostering entrepreneurship development and incubation activities within the state.

Food tech brand Salad Days expands its reach to Bengaluru, eyes national expansion

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June 10, 2023

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Salad Days has recently revealed its highly anticipated venture into Bengaluru, marking an exciting expansion for the food tech brand. In its initial strategy for the city, the company has set its sights on opening three cloud kitchens, with additional locations planned for the upcoming months.

Salad Days, having witnessed unprecedented success in the NCR region, is now poised to introduce its popular menu from Delhi to Bangalore. With its outstanding product-market fit, the brand is ready to expand its presence to other prominent metro cities in the near future. By strategically targeting untapped markets and leveraging its existing customer base, Salad Days sets a bold goal of acquiring over 500,000 new customers in the next two years alone.

Commenting on the expansion, Varun Madan, Founder & CEO, Salad Days said, “Expanding into Bengaluru is an exciting milestone for Salad Days. Our decision to choose the city as our next destination was driven by its potential as a challenging market with a unique customer buying behaviour. By establishing a strong presence in the Silicon Valley of India, our aim is to meticulously test and refine our standard operating procedures for national expansion over the next few years. Moreover, we anticipate substantial B2B revenue opportunities in Bangalore, which will not only bolster our market presence but also pave the way for our future growth.”

Established in 2014, Salad Days has emerged as a pioneering force in revolutionizing the food scene in the country. It endeavors to promote a healthier lifestyle by offering a delectable range of nutritious meals. The brand’s ultimate goal is to make salads and other wholesome options a regular choice for households across India. With a strong network of 10 cloud kitchens strategically positioned throughout the Delhi-NCR region, Salad Days demonstrates its unwavering dedication to quality and sustainability through its cutting-edge central kitchen situated in the prime area of Udyog Vihar Phase 1, near DLF Cyber City. Furthermore, Salad Days maintains an organic farm in the prestigious location of Vasant Kunj, where they cultivate an assortment of fresh produce exclusively for their menu.

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