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Start your day right: 7 mouthwatering paratha pairings for the ultimate breakfast experience

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paratha pairings

Breakfast is often referred to as the most important meal of the day, and rightfully so. It provides the fuel and energy necessary to kick-start our day on a positive note. While there are countless breakfast options available, one dish that stands out for its versatility and taste is the humble paratha. 

Originating from the Indian subcontinent, parathas are unleavened flatbreads that are typically made from whole wheat flour and ghee. They can be enjoyed plain or stuffed with a variety of fillings, making them a delightful choice for breakfast. In this article, we will explore seven mouthwatering paratha pairings that will take your breakfast experience to the next level.

The Versatility of Parathas

What makes parathas so special is their ability to complement a wide range of flavors. Whether you prefer savory or sweet, spicy or mild, there is a paratha pairing that will satisfy your taste buds. Parathas can be enjoyed on their own or paired with a variety of accompaniments that enhance their flavor and texture. From creamy butter to tangy chutneys, let’s dive into the seven delectable paratha pairings that will make your breakfast a truly unforgettable experience.

7 Mouthwatering Paratha Pairings:

  1. Makkhan

The simplest and yet one of the most satisfying paratha pairings is makkhan, also known as white butter. Makkhan adds a creamy richness to the warm and flaky parathas. Just a dollop of makkhan on a freshly cooked paratha is enough to create a heavenly combination that will melt in your mouth. The subtle sweetness of makkhan beautifully balances the earthy flavors of the paratha, creating a delightful harmony that will leave you craving for more.

  1. Raita

For those who prefer a refreshing and cooling accompaniment, raita is the perfect choice. Made with yogurt and a variety of spices, raita provides a tangy and creamy contrast to the savory parathas. Whether it’s cucumber raita, mint raita, or boondi raita, the coolness of the yogurt and the burst of flavors from the spices create a harmonious blend that complements the warm and crispy parathas.

  1. Achaar

No Indian breakfast is complete without achar, or pickles. With their bold and tangy flavors, pickles add a punch of excitement to any meal. When paired with parathas, the combination is simply irresistible. Whether you prefer mango pickle, lemon pickle, or mixed vegetable pickle, the tanginess of the achar cuts through the richness of the paratha, creating a delightful explosion of flavors in every bite.

  1. Dhaniya Chutney

If you’re a fan of fresh herbs and vibrant flavors, then dhaniya chutney, or coriander chutney, is the perfect accompaniment for your parathas. Made with fresh coriander leaves, green chilies, and a hint of lime juice, dhaniya chutney adds a burst of freshness and a mild spiciness to the parathas. Its vibrant green color is a feast for the eyes, and its tangy and herbaceous taste elevates the flavors of the paratha to new heights.

  1. Aloo Chorchori

For those who enjoy a more substantial accompaniment, aloo chorchori, or potato curry, is a delightful choice. Made with potatoes, tomatoes, onions, and a blend of spices, aloo chorchori provides a hearty and flavorful pairing for parathas. The soft and melt-in-your-mouth potatoes, combined with the aromatic spices, create a filling and satisfying experience that will keep you energized throughout the day.

  1. Chana Aloo Ki Sabji

Another popular choice for paratha pairings is chana aloo ki sabji, a spicy and tangy chickpea and potato curry. The combination of tender chickpeas, creamy potatoes, and aromatic spices makes this sabji a perfect match for parathas. The robust flavors of the curry complement the mild sweetness of the parathas, creating a balance of tastes that is both satisfying and comforting.

  1. Chai

Last but certainly not least, we have the classic pairing of parathas with chai, or Indian tea. Chai is an integral part of the Indian breakfast experience and is often enjoyed alongside a hot and freshly cooked paratha. The warmth and aroma of the tea, combined with the buttery and flaky parathas, create a soothing and comforting combination that is loved by millions. Whether it’s masala chai, ginger chai, or cardamom chai, a cup of tea with parathas is the epitome of a perfect breakfast.

Exquisite Egg Paratha with Tomato Ketchup

Apart from the traditional paratha pairings, there are also unique variations that can take your breakfast experience to a whole new level. One such variation is the exquisite egg paratha paired with tangy tomato ketchup. The egg paratha is made by beating eggs and pouring the mixture over the paratha while it’s being cooked. The result is a savory and protein-packed paratha that pairs beautifully with the sweet and tangy tomato ketchup. This combination offers a delightful fusion of flavors that will leave you craving for more.

Final Thoughts:

Breakfast is a time to indulge in delicious flavors and start your day on a positive note. Parathas, with their versatility and taste, provide the perfect canvas for creating mouthwatering breakfast experiences. From the simplicity of makkhan to the robustness of aloo chorchori, the paratha pairings mentioned in this article offer a range of flavors and textures that will satisfy all palates. So, the next time you sit down for breakfast, make sure to try one of these delightful paratha pairings and elevate your morning routine to new culinary heights.

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How FSIPL works with its customers to become their innovation think tank and supply chain partner

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FSIPL
FSIPL serves customised solutions to 40+ F&B brands domestically and internationally.

The brainchild of Ajay Jaysinh Mariwala, Food Service India Pvt Ltd (FSIPL) is today the leading Food Service Distributor in India. While the food industry was growing at a remarkable 10% CAGR and was valued at INR 3.5 lakhs crores, FSIPL identified the unique opportunity to create an ecosystem to fuel this momentum. Today, after years of concerted efforts, it has become the go-to destination for all HORECA needs and the first choice of chefs for building an innovative and profitable menu. FSIPL has grown significantly over the years with a 400+ distributors base, reaching more than 20k active outlets. After reaching out to all major cities in India, the brand is now expanding to Tier III cities.

Market leaders in bringing out the very best


Food Service India Pvt Ltd is a leading provider of culinary solutions and services to restaurants, offering a comprehensive 360-degree approach to optimise backend processes, menu development, product training, and ongoing support until the staff can handle operations independently. Another strong pillar of FSIPL service is the menu development and customised  kitchen solutions, where the brand co-creates with their customers, unique menu additions based on the market study and food sensory test. FSIPL serves customised solutions to 40+ F&B brands domestically and internationally. 

Along with providing the best customer service, the brand has a robust distribution system with a dedicated sales team ensuring throughout the year assistance to all HORECA segments. The brand has a strong manufacturing partnership that spans across 20 units with state-of-the-art facilities across India. FSIPL products are also available on e-commerce marketplaces and the proprietary customer app which services the existing customers digitally. Whether it is stock availability, logistics issues or even product rejection, the sales team is well trained to assist all HORECA customers.

Innovating and introducing flavours

Food Service India believes in continuous innovation and improvement, and this is aided by their state-of-the-art development centres. The development centres are equipped with the latest technologies and research to ensure that they can create and test new products and solutions that meet the evolving needs of their customers. With a great R&D facility, a team of experienced food technologists and 25+ in-house chefs, FSIPL develops each solution specifically after studying the Indian taste palate and the HORECA requirements. The key focus area of every innovation and product launch is the taste parameter, the versatility of the solution and positive impact created on the customer’s kitchen operations along with budgets. 

FSIPL has played a pivotal role in bringing unique international flavours to the Indian HORECA industry. They have been instrumental in creating the first ever piri piri seasoning mix that created a storm in the finger food market. The very famous KFC style fried chicken was commercialized by FSIPL across India. In 2018, when Frappe was still a niche beverage segment, only served by premium cafes, Marimbula launched Frappe premixes that didn’t need any cold storage facility. This innovation has empowered remotest locations and smallest cafes across India to create their range of delicious beverages. Today, FSIPL offers 300+ solutions that cater to the top 10 cuisines consumed across India.

Infinite box of flavours


Over the years, FSIPL has launched a plethora of brands that are much used in markets across India. The brand holds an impressive market share in the industry. In the year 2021-22 alone, the FSIPL customers have used Chefs Art piri-piri mix to sell 33000+ metric tonnes of French fries alone while the Oregano spice sprinklers have been used to deliver 29 million pizzas. Another strong performer, Sunbay covers categories like Ready-to-Cook gravies, chutneys, international sauces, dry pasta and canned foods. The ready-to-cook base gravies have seen tremendous success due to the authentic mix of ingredients, right consistency and no taste compromise. Their many regional launches like Sambar concentrate, Chettinad gravy, chopped masala, even the Jain options are best in the industry. The very popular Marimbula is used to infuse fun and zing into every drink. With Marimbula, FSIPL not only brought in a beverage with Indian sensibilities, but also had the international appeal. Today, the brand offers a wide variety of flavours and ethnic variants like Aam Panna and Saffron. Their other very popular products are SIL jams, sauces, and condiments.

With a two-pronged mission to becoming an agile innovation think tank for customers and a dedicated supply chain partner, FSIPL is sure to lead the market in the coming years. Every new product of FSIPL goes through multiple rounds of sensory, nutrition evaluation and food application tests, making them an absolute favourite. Even the third parties that they partner with are verified, audited with a focus on farm-to-fork transparency for their customers. With a vision of becoming a INR 1,000 Crore company in the next five years, FSIPL is poised to lead the market with its dedicated services and amazing innovations.  

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Zomato’s stock hits one-year high, surges 53% in two months, investors bullish

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In the past two months, the shares of Zomato Ltd have witnessed a remarkable surge, leading to a fresh one-year high. With an impressive gain of nearly 53%, the stock is now trading above its initial issue price of INR 76 per share. Investors are showing increased confidence in the company’s prospects, driving its stock price to new heights.

After hitting a low of approximately INR 50 per share in March 2023 or FY23, Zomato shares have been on an upward trajectory, consistently reaching new 52-week highs. The stock has sustained its uptrend since then, demonstrating positive momentum in the market.

Reaching a price of INR 77.35 per share, the stock achieved a level that had not been seen since April 26, 2022. As of 1pm, the stock was trading at INR 77 on the BSE, representing a 1.64% increase from its previous close. Since March, the stock has gained an impressive 53%. However, it is important to note that it remains 52% lower than its record closing high of INR 160.30, which was attained on November 15, 2021.

Over the course of the last month, the stock has experienced a notable rally of 27%, primarily driven by improved operational performance. Currently, it is trading at its highest level since June 2022. Impressively, the stock has rebounded by 91% from its record low of INR 40.55, which was reached on July 27, 2022.

The stock is witnessing increased investor interest due to several positive factors, including improved earnings and its recent addition to the long portfolio of Chris Woods from Jefferies. Woods has assigned a weight of 4% to the stock in each of his long-only portfolios. This endorsement by a prominent investor has further fueled buying interest and confidence in the stock’s potential.

During the March quarter, Zomato Ltd. reported a narrower loss, which was viewed positively by analysts. The net loss for Zomato decreased to INR 188 crore, compared to INR 360 crore in the same quarter the previous year and INR 345 crore in the previous quarter. Additionally, the company’s consolidated revenue witnessed an impressive 70% year-on-year surge, reaching INR 2,056 crore. These results indicate a significant improvement in Zomato’s financial performance and demonstrate its ability to generate substantial revenue growth.

According to Jefferies, the key drivers for improved profitability are expected to be margin expansion in the food sector and a reduction in losses for Blinkit. Despite facing challenging macroeconomic conditions that created obstacles to growth, the management has demonstrated a proactive approach to enhancing profitability. This commitment is evident even with the launch of the Gold program, showcasing their determination to achieve positive financial outcomes.

Additionally, Jefferies acknowledges the emergence of “green shoots” indicating positive progress. In the first quarter, there is an expected high single-digit percentage increase in the gross order value, which is viewed as a favorable development. This growth in gross order value signifies encouraging signs of improvement for the company’s operations.

Interestingly, Zomato’s share price has been reaching a 52-week high, even though the hashtag ‘#BoycottZomato’ has been trending on Twitter. This trending hashtag emerged following a controversial ad campaign displayed by Zomato on World Environment Day. Despite Zomato apologizing to the public for unintentionally causing hurt sentiments, the hashtag ‘#BoycottZomato’ started trending on Friday morning.

Read More: Zomato faces controversy over ad featuring ‘Lagaan’ character as recycled waste, takes down video

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Kellogg and Hershey India forge partnership to unveil Kellogg’s Hershey’s Chocos, aiming for business doubling in India

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Kellogg's Hershey's Chocos
Kellogg's Hershey's Chocos

In a strategic alliance, Kellogg India and Hershey India have partnered to unveil a delightful offering known as Kellogg’s Hershey’s Chocos. This collaboration couldn’t have come at a better time for Kellogg India, as the company ambitiously strives to achieve a remarkable milestone of doubling its business in India within the next four to five years.

In the past, there have been instances where the two packaged food companies collaborated in similar fashion, both in Japan and Australia.

Prashant Peres, Managing Director, Kellogg South Asia, said, “We constantly look at innovations that make breakfast interesting and exciting for kids. We have been working on this product for nearly nine months, and have fine-tuned it with a focus on offering the right level of nutrition and flavours. This concept brings together two brands that are loved by consumers.”

In the breakfast cereals sector, Chocos holds the prominent position as Kellogg India’s leading brand.

During the post-pandemic period, there has been a steady upward trend in the household penetration of breakfast cereals.

“Our products are currently consumed by nearly 50 million households in the country. We want to double the number and get to about 100 million households in terms of penetration. This will lead to a lot more consumers sampling our products and gradually becoming our regular consumers,” Peres added.

Geetika Mehta, Managing Director, Hershey India said, “This collaboration combines Hershey’s expertise in creating the best-in-class indulgent chocolate products with Kellogg’s mastery in crafting delicious cereals, and exemplifies our shared commitment to innovation. We see this launch as a great way to extend our brand into new usage occasions and drive trials.”

Meanwhile, talking about macro-economic conditions Peres added, “We have stated our ambition to double the size of our business over the next four-five years and grow the breakfast cereals category. Macro-economic headwinds such as inflation have impacted the category. So we are focused on overcoming some of these headwinds and driving the business forward.”

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NourishCo aims for market dominance with Tata Coffee Cold Brew launch

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Tata Coffee Cold Brew
The Tata Coffee Cold Brew is available in classic, mocha, and hazelnut variants and will be in the ready-to-drink category.

NourishCo, a subsidiary of Tata Consumer Products Limited (TPCL), is actively bolstering its presence in the functional beverages segment. As part of its expansion strategy, the company has recently introduced Tata Coffee Cold Brew. This innovative addition to NourishCo’s portfolio is aimed at meeting the growing demand for functional beverages and catering to the evolving preferences of consumers. By launching Tata Coffee Cold Brew, NourishCo aims to solidify its position as a leading player in the functional beverages market.

The Tata Coffee Cold Brew is available in classic, mocha, and hazelnut variants and will be in the ready-to-drink category. The brew has low sugar content and will be available at select retail outlets. The drinks will be priced at INR 125.

The company’s product lineup boasts an impressive assortment of beverages. Among them are Himalayan water, Tata Gluco Plus, an affordable glucose-based drink served in a convenient cup format, Tata Water Plus, Nutrient Water, and Fruski. Fruski stands out as a curated range of beverages that beautifully captures the essence of the bustling Indian streets, offering a delightful experience for all taste buds.

Vikram Grover, Managing Director, NourishCo Beverages Limited., said, “We have launched Tata Coffee Gold Cold Brew and we have seen a good response from trade and consumers. We are optimistic because we have got the right brand, we have got the right product and we have got the right go-to-market (GTM) strategy with the Himalayan. We have access to the most premium outlets in the country. Tata Coffee Gold is an example of leveraging TCL assets in the liquid refreshment beverages business and we will continue to do that in the coming months.”

NourishCo experienced a remarkable growth in net sales, surging from INR 180 crore in FY20 to INR 621 crore in FY23. The company’s wide range of products has successfully penetrated 600,000 outlets nationwide, reaching a vast consumer base. Recognizing the increasing demand for its popular Tata Gluco Plus product, NourishCo took proactive measures by doubling its production capacity to meet the surge in customer interest.

“If you look at the Indian market, the faster-growing segments in India are functional beverages and that space is growing very rapidly. We believe Tata Gluco Plus is a functional beverage, but we believe that there are many other opportunities in the functional beverage space. The Indian market is highly underpenetrated for packaged beverages, and packaged liquid beverages. we believe that there is significant scope to upgrade consumers from unpackaged to packaged. And I think that trend has only got accelerated post-coronavirus because consumers will see seeking more trust in hygiene with the Tata brand than anything can be. We are seeking to leverage the brand and make it more than water as we have assets in Tata Consumer Products,” added Vikram Grover.

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Nestlé forms strategic alliance with VC fund to drive sustainable start-up growth in Latin America

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Nestlé is set to initiate a strategic alliance with The Yield Lab Latam, an expert venture capital fund that specializes in investing in technology-oriented startups throughout Latin America.

The primary objective of the fund is to provide financial support to budding businesses in the agri-food industry, particularly those seeking innovative technology solutions for food production and advancements in agricultural methods.

Its vision is to foster collaboration among investors, start-ups, corporations, farmers, the public sector, and research organizations, with the ultimate goal of promoting the sustainable transformation of this vital industry.

Nestlé has made a significant investment commitment to The Yield Lab Latam from one of its dedicated funds that specifically supports start-ups and organizations operating in two important areas. Firstly, it aims to promote packaging solutions and develop recycling infrastructure that contributes to the establishment of circular economies. Secondly, it seeks to facilitate the transition of the food sector towards regenerative agriculture practices.

The exact financial investment made by Nestlé, the maker of KitKat chocolate and Maggi sauce, in this venture has not been disclosed.

Maxence de Royer, Vice President of strategy, business development and ESG for Nestlé in Latin America, said, “The investment from Nestlé and the partnership with The Yield Lab Latam will help us progress on finding sustainable solutions for the food industry.

“Investing in technological innovation in the agri-food sector and drawing on the energy and creativity of start-ups can help meet common goals such as reducing emissions and increasing biodiversity. This complements our own research work in the area, for example through our new Institute of Agricultural Sciences.”

Santiago Murtagh, Managing Director of The Yield Lab Latam, said, “The relationship with Nestlé reflects the common vision of committing ourselves and the food production ecosystem to jointly help address the challenges of the industry.

“We are leveraging our proximity to local entrepreneurial talent and the reach of our network of innovation centres. From this local position and the regional experience of having invested in seven Latin American countries, we can act as a bridge between investors in the food industry and innovative solutions for the sustainable production of healthy, nutritious, safe and accessible food for the next generations.”

Nestlé has expressed its dedication to reducing its carbon footprint in the Latam region across its supply chain and operations. One significant area of focus for the company has been the adoption of regenerative agriculture practices, particularly within the dairy supply chain. Nestlé has already initiated over 80 projects spanning across 11 countries in pursuit of this objective.

These projects are believed to possess the potential to not only mitigate greenhouse gas emissions but also restore natural resources.

Founded in 2017, Yield Lab Latam operates with offices located in Argentina, Brazil, Chile, and Mexico. As a member of The Yield Lab network, a consortium of venture capital firms headquartered in St. Louis, Missouri, in the United States, it benefits from a wider network and expertise.

In February of the previous year, Nestlé established its Institute of Agricultural Sciences, aiming to “transform innovative agricultural science into practical applications and identify the most auspicious agricultural technologies.”

The institute directs its attention towards plant science, dairy livestock, and agricultural systems science, aiming to “evaluate and integrate science-backed solutions for enhancing the nutritional and sensory attributes, as well as the environmental footprint, of agricultural raw materials.”

When the institute was launched, Stefan Palzer, Nestlé’s CTO, said, “The new institute will accelerate the translation of science into concrete solutions that can be implemented at farm level, to support farmers globally in improving their environmental footprint, in reducing food and nutrient losses, and in better adapting to climate change while ensuring the quality of the raw materials they produce.”

Additionally, the company has implemented sustainable cocoa and coffee sourcing initiatives known as the Nestlé Cocoa Plan and the Nescafé Plan.

According to Nestlé, it commits CHF 1.7 billion ($1.86 billion) per year to research and development investments.

In April, the European Union (EU) took a significant step by introducing a ban on products associated with deforestation, which will have repercussions for suppliers of cocoa and palm oil.

The European Parliament, the legislative body of the European Union (EU), has decreed that companies can only sell products within the EU if their suppliers provide a due diligence statement. This statement confirms that the products are not sourced from deforested areas or have contributed to forest degradation since December 31, 2020.

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Jammu and Kashmir secures first rank in Food Safety Index for third year in a row

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food safety
(Representative Image)

In a remarkable feat, Jammu and Kashmir (J&K) has once again secured the first rank in the Food Safety Index 2022-23 among all union territories (UTs). This achievement highlights the consistent dedication and effective measures undertaken by J&K to maintain exemplary food safety standards.

According to an official statement released on Thursday, the Department of Food and Drugs Administration in Jammu and Kashmir (J&K) has received the prestigious award for the third consecutive time in 2021, 2022, and 2023. This recognition underscores the consistent excellence demonstrated by the department in ensuring food and drug safety within the region.

The index is released annually by the Food Safety and Standards Authority of India (FSSAI) to measure the performance of states and UTs on various parameters of food safety.

The Union Minister of Health and Family Welfare, Mansukh Mandaviya, presented the award to Shakeel-ul-Rehman, the Food Safety Commissioner.

“The Jammu and Kashmir also won first prize for having maximum number of ‘Eat Right Mela’ districts in the country. These districts have implemented various initiatives of FSSAI to promote healthy and safe food habits among the consumers,” the statement added.

The Food Safety Index is a comprehensive benchmarking model that dynamically assesses and quantifies the quality of food safety measures in all states and Union Territories (UTs). It offers an unbiased framework for evaluating food safety through both quantitative and qualitative indicators.

The FSSAI began the State Food Safety Index evaluation process for 2022-2023 by undertaking correspondence with Food Safety Commissioners of all UTs/states to furnish the data for statistical evaluation.

The evaluation process focuses on several crucial indicators, including human resources, compliance levels, food testing infrastructure and surveillance, training and capacity building, as well as consumer empowerment. These factors serve as the basis for assessing the performance and effectiveness of food safety measures.

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Social restaurant chain launches 43rd outlet in Mumbai, drawing inspiration from Raja Ravi Varma’s art

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social
(Representative Image)

Social, a renowned restaurant chain, has recently unveiled its 43rd outlet in India, with Mumbai being the fortunate host for its 19th branch, as stated in an official press release. The latest addition to the chain is nestled on the ground floor of R City mall, located in the bustling suburb of Mumbai-Ghatkopar on LBS road. Spanning an impressive 2,600 square feet, the outlet’s interiors pay homage to the esteemed artist Raja Ravi Varma, drawing inspiration from his rich legacy.

Upon entering, guests are greeted by a vibrant and contemporary grunge aesthetic, creating an atmosphere that is both captivating and inviting. The seating arrangement showcases striking neon red and yellow tones, reminiscent of the iconic double decker buses that traverse the streets of Mumbai, adding a dash of local flavor to the ambiance. To further enhance the experience, the store walls proudly display Varma’s historic artworks, ingeniously reimagined with a twist, as highlighted in the press release.

This new outlet from Social promises to be a delightful destination for culinary enthusiasts and art lovers alike, blending delectable cuisine with a visually captivating environment inspired by the artistic brilliance of Raja Ravi Varma.

Mayank Bhatt, Chief Executive Officer of Impresario Entertainment & Hospitality Pvt. Ltd. said, “At Social, we believe in creating spaces that foster creativity and bring people together, and choosing R CITY to open our first SOCIAL in the neighbourhood was the obvious choice.”

Raja Ravi Varma holds a distinguished position as an Indian painter and artist, widely regarded as one of the most accomplished and influential figures in the realm of Indian art. His artistic contributions have earned him recognition as one of the greatest painters in the history of Indian art.

“Eating out and experiential dining has always been a great way for people to connect and bond, and we are making more space for F&B to grow as a category,” Ashish Bhandari, Head – Mall Operations, R City said.

“We are thrilled to have Social, which is one of the favourite go-to places amongst epicureans and millennial audiences. We believe that this addition will add great value to our portfolio,” he added.

The newest outlet of Social introduces an enticing menu that caters to the distinct preferences of its location. With a focus on delectable tandoor delicacies, the menu showcases an array of mouthwatering options. Guests can indulge in sizzling tandoor pizzas, flavorful Abra kebab platters, tantalizing killer kebabs, and delightful Chakori murgh rolls. Alongside these tempting offerings, the menu also features beloved classics like the hearty Riyaaz breakfast of champions, the flavorful Prawns koliwada, and the delectable Tennessee wings. This exclusive area-specific menu ensures a delightful dining experience, tantalizing the taste buds of Social’s patrons.

Customers can relish the offerings of the outlet from Social throughout the week, as it welcomes them from 11 am to 1 am, Monday to Sunday. This generous operating schedule ensures that patrons have ample time to enjoy their dining experience at the establishment, accommodating various schedules and preferences. Whether it’s a midday meal or a late-night craving, Social’s doors remain open to cater to the culinary desires of its valued customers.

Social, an all-day café and urban hangout, is renowned for its distinctive interiors that draw inspiration from the surrounding area. Each Social outlet is thoughtfully designed to reflect the essence and vibe of its location. This attention to detail creates a unique and captivating ambiance that sets Social apart. Whether it’s a bustling metropolis, a historic neighborhood, or a vibrant cultural hub, Social’s interiors serve as a reflection of the local surroundings, enhancing the overall experience for visitors.

In 2014, Social made its debut with its first outlet on Church Street in Bengaluru, aptly named Church Street Social. Social is a brand under the umbrella of Impresario Entertainment & Hospitality Pvt. Ltd., a company established in 2001. Impresario Entertainment & Hospitality Pvt. Ltd. has garnered a formidable reputation in the industry and currently boasts a diverse portfolio of over 60 restaurants across more than 15 cities throughout the country.

In addition to Social, Impresario Entertainment & Hospitality Pvt. Ltd. encompasses several other beloved brands, including Smoke House Deli, Mocha, Salt Water Café, Slink, and Bardot. These brands have garnered their own loyal following and contribute to the company’s widespread recognition.

Furthermore, Impresario Entertainment & Hospitality Pvt. Ltd. has expanded its culinary ventures with a selection of cloud kitchens, featuring popular concepts such as Boss Burger, Lucknowee, and HungLi. This diversification allows the company to cater to various culinary preferences and provides customers with a wider range of dining options.

R City mall, established in 2009, stands as the prestigious retail project of Runwal Developers Pvt. Ltd. Spanning an expansive retail area of 1.2 million square feet, this mall showcases a wide array of over 300 Indian and international brands, encompassing various sectors such as fashion, food, beverages, and entertainment.

The mall also has the first in-mall format store of Ikea in India, spread across an area of 72,000 sq. ft.

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Zomato faces controversy over ad featuring ‘Lagaan’ character as recycled waste, takes down video

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Zomato Gold
Zomato (Representative Image)

Zomato’s latest advertising campaign, titled ‘Kachra’, has received significant backlash from internet users for its insensitivity. The advertisement, aimed at promoting waste recycling, faced a barrage of online criticism for equating the term ‘kachra’ (meaning waste) with the marginalized character named ‘Kachra’ from the Bollywood film Lagaan.

The ad featured Aditya Lakhia’s character ‘Kachra’ from Lagaan.

In response to the widespread criticism and allegations of promoting casteism, the online food delivery platform took swift action and decided to withdraw the advertisement.

The primary goal of the campaign was to highlight the company’s commitment to the environment through the implementation of plastic-neutral deliveries. The campaign depicted the actor in various situations, representing the concept of recycling. These scenarios included showcasing a hand towel made from recycled materials, a flower pot crafted from similar substances, and the use of paper products.

The campaign’s intention was to demonstrate the company’s dedication to environmental contribution by adopting plastic-neutral deliveries. It achieved this by portraying the actor in numerous scenarios that symbolized recycling. Examples included showcasing a reused hand towel, a flower pot made from similar materials, and the utilization of paper products.

The inclusion of the character in the advertising campaign had a specific intention: to bring attention to the issue of food wastage and raise awareness about the struggles faced by marginalized communities in society.

In response to the mounting criticism, Zomato made the decision to remove the campaign video from its YouTube channel.

Neeraj Ghaywan, the Director of the film Masaan said, “#Kachra from #Lagaan was one of the most dehumanised voiceless depictions of Dalits ever in cinema. @zomato has used the same character and made a repulsive #casteist commercial. A human stool? Are you serious? Extremely insensitive!”

Madhureeta Anand, Film Director, tweeted, “That is just so offensive. One has to wonder who these people are who created the advert, approved it and put it online without once thinking about it.”

Another one responded on twitter, “The only kachra (garbage) that this stinks of is privilege.”

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McDonald’s India announces NTR Jr as its brand ambassador

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NTR Jr
This captivating advertisement stars the charismatic NTR Jr, who delivers the message "Don't Explain Just Share" in his signature playful manner, leaving a lasting impression on the viewers.

McDonald’s India (West and South) has upped the ante on its already thrilling McSpicy fried chicken range by announcing a game-changing collaboration with none other than NTR Jr, who will now serve as the brand ambassador, bringing an extra degree of excitement to the table.

The advertising agency DDB Mudra has collaborated with the brand to introduce a new television commercial. This captivating advertisement stars the charismatic NTR Jr, who delivers the message “Don’t Explain Just Share” in his signature playful manner, leaving a lasting impression on the viewers.

The brand has unveiled a fresh take on its renowned McSpicy fried chicken range by introducing an innovative offering called the “McSpicy Chicken Sharers.” For the first time ever, customers can indulge in the flavorful McSpicy chicken through specially designed sharing buckets. The accompanying brand film puts the spotlight on the concept of “just sharing” the McSpicy chicken with others, without the need for any elaborate explanations. The film emphasizes that the irresistible spicy taste of the McSpicy chicken should be enjoyed by all, encouraging a delightful and inclusive dining experience.

In this captivating television commercial, the brand ambassador takes center stage in a whimsical and enchanting setting, delivering a delightful surprise. With a sprinkle of magic and a mischievous remark, NTR Jr effortlessly embodies the essence of the “Don’t Explain Just Share” theme that accompanies the brand’s new offerings. The commercial captures the spirit of playful sharing and adds a touch of charm, making it a memorable and engaging experience for viewers.

In the TVC, NTR Jr showcases his charismatic charm as he playfully interacts with the moon. His goal is to ensure that his beloved McDonald’s store stays open, allowing him to indulge in the irresistible McDonald’s McSpicy Chicken Sharers with his friends. With a touch of magic and a mischievous smile, NTR Jr tinkers with the moon, symbolizing his determination to keep the delicious McSpicy chicken experience alive. The commercial captures the essence of enjoyment, friendship, and the sheer pleasure of savoring McDonald’s delectable offerings.

Arvind R.P., Chief Marketing Officer, McDonald’s India (West and South), said, “We are ecstatic to have NTR Jr join the McDonald’s India family as our brand ambassador. His incredible on-screen presence, charismatic personality, and relatability among the youth and families complement our vibrant brand and this new offering very well. We look forward to captivating our fans with our latest campaign that spotlights the joy of sharing our delicious McSpicy fried chicken with friends and family.”

NTR Jr said, “I’m happy to join McDonald’s (West and South) as their brand ambassador for McSpicy chicken sharers! It is an iconic brand that resonates with millions of people across the world, and to be a part of this journey feels amazing. I have always believed in collaborating and sharing, and the McSpicy chicken sharers speak volumes about this spirit – ‘Don’t Explain Just Share.”

Rahul Mathews, Chief Creative Officer and Executive Director, DDB said, “In NTR Jr we have an icon who has changed how the world sees Indian cinema. And with McSpicy chicken sharers we’ve changed the way the consumer looks at fried chicken. We wanted to make sure that NTR Jr’s inimitable style comes through in our communication.”

Watch the video here:

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