The Federation of Retailer Association of India (FRAI) has called on the government to provide enhanced technological support to local kirana stores, allowing them to better compete with the growing presence of quick commerce giants like Swiggy Instamart, Blinkit, and Zepto.
Representing approximately 80 lakh micro, small, and medium retailers, FRAI argues that empowering kirana stores with robust digital tools will level the playing field and help them maintain their relevance in the rapidly evolving market.
FRAI Spokesperson Makes Important Points
According to FRAI Honorary Spokesperson Abhay Raj Mishra, the government’s initiatives, such as the Open Network for Digital Commerce (ONDC), are a step in the right direction, but a more targeted approach is necessary to address the unique needs of kirana stores. “Kirana stores should be equipped with technology that makes them as visible and accessible to customers as the quick commerce companies,” Mishra explained. He emphasized that for these stores to remain competitive, they must be able to tap into the expanding digital marketplace, meeting the demands of modern consumers.
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Kirana stores are facing increasing pressure as quick commerce companies, backed by massive investments and logistical advantages, offer deep discounts and faster delivery. FRAI pointed out that these companies have a distinct edge, with large warehouses, vast customer bases, and substantial financial resources that kirana stores simply can’t match.
Trouble for Kirana Stores
This imbalance has led to stagnating sales for traditional kirana stores, especially during peak demand periods like festivals, noted Lok Sabha member Praveen Khandelwal. He added that for small shopkeepers to thrive in this new era, it’s essential they adapt and leverage all available channels to stay in tune with changing consumer expectations.
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Without this shift, the competition from quick commerce players will continue to intensify, putting local businesses at a significant disadvantage.