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This Father’s Day, make him feel special with a joyful meal at home with these ready-to-cook savories!

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fathers day

As Father’s Day approaches, it’s time to honor the unsung heroes in our lives who have always been there, supporting and nurturing us. What better way to show our appreciation than by treating them to a special meal? This Father’s Day, let’s go beyond the ordinary and create a joyful experience at home with a delectable spread of ready-to-cook savories. After all, the path to a man’s heart is through his stomach, and what better occasion to celebrate than Father’s Day?

Imagine the joy of crafting an exquisite meal and relishing it with your father. These ready-to-cook savories will help you unleash your culinary skills and create a feast that will captivate his taste buds.

1. Gadre Seafood Platter:

The Gadre Seafood Platter is a perfect option. The seafood platter contains something for everyone. This pack contains Crab Claw Amritsari, Lobster Bites, Fish Popups and Fish Fingers. It’s a unique combination of all delicacy Crunchy, Tasty, Spicy all seafood flavors in one serve. You can definitely travel through the authentic flavors of the world. Apart from this, they have a wide range of premium seafood snacking options which are healthy, and mouth watering. You can shop them from their website which has a plethora of options from ready-to-eat, momos, to vegetarian snacking options. Check them out.

Price: INR 275

Website: https://store.gadre.co.in/?gclid=CjwKCAjw1YCkBhAOEiwA5aN4AVBQzNyVkK_qEtcNJK0hTELUTdUYwNX0dmkIfILVNJZGdG8Dc7xN0hoCvYgQAvD_BwE

Buy from: https://store.gadre.co.in/products/seafood-platter-gadre

2. ITC Master Chef Chicken Seekh Kebab:

ITC Master Chef Chicken Seekh Kebab reimagines the classic Seekh Kebab with juicy minced chicken, seasoned with a blend of exotic Indian spices and herbs. With no added preservatives, and only the highest quality ingredients, ITC Master Chef Chicken Seekh Kebab is a truly tempting snack option. This is a flavourful and high protein snack that you can prepare without any fuss, or any complicated cooking methods.

Price: INR 325

Buy from: https://itcstore.in/products/itc-master-chef-chicken-seekh-kebab-500g-india-products

3. Prasuma Chicken Spring Roll:

Bite into the mouthwatering goodness of minced chicken and vegetables packed into a crisp casing that promises extra crunch with every bite. No fried food for you? These beauties work well steamed too dipped in a punchy sauce as well.

Price: INR 225
Buy from: https://www.prasuma.com/product/chicken-spring-roll/

4. Godrej CRISPY VEG STICKS:

Big fat Crispy Veg. Sticks stuffed with garden fresh greens, mixed with chef’s secret spice blend and a hint of garlic, coated with a crunchy coating. Mouthwatering enough? Dive into the total snack feels and make the evening fun-filled with Crispy Veg. Sticks.

Price: INR 140

Buy from: https://www.naturesbasket.co.in/Products/YUMMIEZ-CRSP-VEG-STICKS-320G/25948_0_0_0

5. McCain Aloo Tikki:

McCain Aloo Tikki Mazedaar Masala is a classic combination of mashed potatoes and some flavourful Indian spices, which make this tikki or the Indian variation of potato patty, really tasty. This is already pre-cooked in edible vegetable oil and frozen by using the most advanced technology – this means the tikkis or patties are quite fresh and have their nutritional value intact. This delicious lip-smacking tasty patty can be an amazing companion for afternoon tea.

Price: INR 120
Buy from: https://www.bigbasket.com/pd/233753/mccain-aloo-tikki-400-g-pouch/

Final Thoughts:

Regardless of which ready-to-cook savory option you choose, the most important aspect is spending quality time with your father, creating lasting memories, and cherishing the bond you share. So, this Father’s Day, let the delightful aromas fill your home and the flavors ignite joy in your father’s heart. Cheers to all the unsung heroes in our lives!

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Turpaz Industries acquires majority stake in Hungarian flavor manufacturer, Food Base, in $9.5 Million deal

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Foodbase
Established in 2004, Food Base provides a wide range of flavors and plant extracts specifically catering to the European market. (Representative Image)

Food Base, a Hungarian manufacturer specializing in flavors, vinegar powders, essential oils, and herbal extracts, has entered into an agreement with Turpaz Industries. According to the agreement, Turpaz Industries will acquire a majority stake of 60% in Food Base.

Upon completion of the transaction, the acquisition of Food Base by Turpaz Industries will involve a total consideration of $9.5 million. It is important to note that 60% of Food Base’s net debt will be subtracted from the transaction value.

As part of the agreement, Turpaz retains a call option to acquire the remaining shares of Food Base, which can be exercised three years after the completion of the transaction.

Established in 2004, Food Base provides a wide range of flavors and plant extracts specifically catering to the European market.

With a workforce of 55 employees, Food Base operates an R&D center, a robust marketing and sales system, and owns a state-of-the-art production facility in Budapest. The factory is equipped with a high production capacity and has the potential for future expansion, ensuring modern and efficient operations.

The acquisition of Food Base is anticipated to bring about a substantial expansion of Turpaz’s customer base and sales volume. Moreover, it will enable Turpaz to broaden its product portfolio, deepen its involvement, and enhance its market share in emerging markets. Turpaz intends to leverage Food Base’s development, production, and sales capabilities to foster business growth in the region.

Karen Cohen Khazon, CEO of Turpaz, said, “This acquisition continues the implementation of the global growth strategy of the Turpaz Group, and strengthens our presence and our market share in emerging markets while continuing to strengthen Turpaz’s position as a leading global player.”

She continued, “The capabilities of Food Base and its many years of experience in the field of flavours for the food and beverage industry will be a strategic asset for Turpaz. We expect that sales in the markets where Food Base is active will continue to grow in the coming years as a result of changes in consumer preferences and the continued transition to the purchase of convenience food and health beverages as well as, as a result of the synergy of customers, products and technologies between the group companies.”

Tamás Győrfi, the CEO of Food Base, along with all the company’s employees, have officially become part of Turpaz following the acquisition.

Győrfi commented, “The partnership between us will allow Food Base to grow based on the combined expertise, knowledge and geographic distribution of both companies and provide the best value to our customers in the markets in which we operate”.

The transaction will be funded through bank loans, and its finalisation is anticipated in the upcoming months, pending regulatory approvals in Hungary.

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Licious introduces dine-in services at new experience stores in Delhi-NCR, offering more than just meat

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Licious
These stores feature knowledgeable meat technicians who assist customers throughout their purchasing journey, offering valuable insights on selecting the perfect cut or product to suit their preferences.

Licious, the most beloved meat brand in India, is expanding its offline presence by launching five new Licious Stores in the Delhi-NCR region. The aim is to revolutionize the traditional meat-buying experience by creating unique and immersive spaces for passionate Licious fans. These stores go beyond the ordinary meat outlets and offer a completely different ambiance. Along with an extensive range of meat and seafood products, most of the stores also provide dine-in services resembling restaurants, making them the ideal spot to gather with loved ones and relish dishes like Tandoori Chicken or Mutton Galouti Kebabs. If you’re craving a “meaty rendezvous” with your favorite Licious favorites, head over to any of the stores located at Pacific Mall in Dwarka, Galleria Market in Gurugram, Sector 43 Vypaar Kendra or AIPL Joy Street in Gurugram, or Atta Market in Noida.

The recently launched Licious Experience Stores go beyond being a mere display of Licious products. These stores feature knowledgeable meat technicians who assist customers throughout their purchasing journey, offering valuable insights on selecting the perfect cut or product to suit their preferences. With their warm and inviting decor, characterized by a blend of red and white hues, these stores provide ample seating for individuals seeking a tranquil meal or an enjoyable gathering with their loved ones.

Located at the prominent Dwarka Sector 21 metro station in Delhi, the Licious Experience Store boasts a spacious setting and can accommodate up to 20 diners. This prime location serves as an ideal destination for indulging in a delectable meaty feast alongside friends and family.

In Gurugram, you can enjoy the Licious experience at three fantastic locations. The first is at AIPL Joystreet, a dynamic and thrilling high street marketplace near Golf Course Extension Road. It’s a favorite destination for food enthusiasts, shoppers, and adventurers. Another option is Galleria market, one of Gurugram’s oldest and most beloved spots, which attracts foodies, buyers, and explorers alike. Lastly, you can find Licious at Vyapar Kendra in Sec 43, the bustling commercial center that caters to all your shopping needs.

If you’re in Noida, head over to Atta Market, one of the most popular shopping destinations, to get your fix of Licious. This store offers eight covers and is exactly the Licious Kitchen you’ve been dreaming of.

At AIPL and Galleria, you can enjoy a cozy seating arrangement that accommodates ten covers, allowing you to relish your Licious meal in comfort. Vyapar Kendra, on the other hand, is a quick-stop meat store, perfect for those on the go.

These stores also offer interesting brand merchandise such as aprons and chopping boards, allowing you to indulge in some Licious-inspired goodies.

Commenting on the launch of the stores, Shaily Saluja, Business Head and VP – Of Exclusive Brand Outlets, Licious, said “Since its inception, Licious has been on a mission to provide consumers with better quality meat and seafood. Creating touch points for consumers, whether through online or offline mediums, is imperative. Through our exclusive brand outlets, our aim is to establish a tangible point of interaction between the brand and its loyalists. What’s more, is that these outlets are redefining the norms of regular retail outlets by offering a relaxed dine-in vibe to enjoy our products and soak in the Licious experience. The launch of the five new stores in Delhi-NCR region is a mark in the brand’s commitment to enabling access and ease for consumers by building on its omnichannel presence.”

Licious, India’s first direct-to-consumer unicorn, was founded by Abhay Hanjura and Vivek Gupta. Their mission is to delight customers worldwide with an unparalleled range of meat and meat products. By offering premium quality items, Licious aims to become the most beloved meat food brand in India. Operating in over 20 Indian cities, the company receives 1.2 million monthly orders, with an impressive 90% repeat consumption rate across all markets. With a team of over 6,000 members across various disciplines and functions, Licious continues to thrive and grow.

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Chai Sutta Bar to establish strong foothold in South India with 50+ new branches

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CSB
The new outlets will serve as a gateway for CSB's distinct tea flavors, including their renowned kulhad tea, to reach an even wider audience. (Representative Image)

Chai Sutta Bar (CSB), which was established in 2016 by Anubhav Dubey and Anand Nayak, is renowned for its distinctive concept and genuine tea encounters. The company has recently unveiled an ambitious proposal to inaugurate over 50 new branches in South India before the conclusion of the current year.

Having established a thriving presence in various cities across India, CSB has garnered a dedicated following of tea enthusiasts who deeply appreciate the brand’s unwavering commitment to quality and innovation. The decision to rapidly expand in South India is driven by both the increasing demand for CSB’s offerings in the region and the company’s steadfast determination to provide tea lovers with an exceptional and unparalleled experience.

Anubhav Dubey, Co-Founder and CEO of Chai Sutta Bar said, “This expansion is a testament to the love and support we have received from our customers. We are excited to bring our unique tea experiences to even more people and be a part of the vibrant South Indian tea culture. We look forward to creating cosy spaces where tea lovers can connect, unwind, and enjoy our delightful teas. With our continued growth, we remain committed to providing employment opportunities and contributing to society.”

With a successful presence in various cities across India, CSB has built a loyal following of tea enthusiasts who highly value the brand’s commitment to quality and innovation. The decision to expand rapidly in South India is driven by the growing demand for CSB’s offerings in the region, as well as the company’s dedication to providing tea lovers with an exceptional experience. The new outlets will serve as a gateway for CSB’s distinct tea flavors, including their renowned kulhad tea, to reach an even wider audience. From the bustling streets of Bengaluru to the vibrant neighborhoods of Chennai, CSB aims to cater to the discerning taste buds of South Indian tea lovers while creating a cozy ambiance that fosters a sense of community.

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Nepal traders stop importing vegetables from India after govt slaps 13% VAT

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vegetables
Vegetables (Representative Image)

Traders in Nepal have decided to halt the import of onions, potatoes, and other vegetables from India in response to the government’s recent imposition of a substantial 13 percent Value-Added Tax (VAT) on these commodities. This decision was made by the traders on Tuesday.

Opposition lawmakers have denounced the Nepal government’s action, asserting that it would leave low-income families susceptible to food insecurity and intensify the suffering of individuals already burdened by skyrocketing inflation.

As per the financial bill presented in Parliament on May 29, imported onions, potatoes, and other vegetables and fruits will now be subject to a 13 percent value-added tax (VAT).

Finance Minister Prakash Sharan Mahat has defended the move, asserting that it was intended to protect local farmers and trim imports.

The majority of Nepal’s onion supply is sourced from its neighboring country, India.

In the previous year, Nepal imported a total of 173,829 tonnes of onions from India.

Approximately 60 percent of the local demand for potatoes in Nepal is fulfilled by domestic cultivation, while the remaining portion is met through imports from India.

The finance minister’s assertion of protecting local farmers has faced strong criticism from opposition lawmakers who argue that Nepal’s heavy reliance on India for its onion supply undermines the merit of his argument.

Keshav Upreti, a wholesaler at Kalimati Fruits and Vegetable Market, sai, “Before the government introduced VAT, Kathmandu Valley would see anywhere between 700 to 1,000 tonnes of onions being imported from India on a daily basis.”

“In the last 10 days, onions have stopped coming from India,” he said.

Upreti highlighted the presence of legal complications associated with importing vegetables from India and the requirement to pay VAT.

As expected, the scarcity of these essential vegetables has led to a significant increase in prices.

Onion prices, which used to cost INR 50 per kg till last month, have now nearly doubled due to the acute scarcity.

The prices of potatoes have also surged by around 25 per cent, according to local traders in Kathmandu.

According to Prakash Gajurel, General Secretary of the traders association, the Nepal government presently imposes a 9 percent agricultural service tax and a 5 percent advance income tax.

Adding 13 per cent VAT on top of these taxes will make kitchen ingredients very expensive, Gajurel was quoted as saying by The Kathmandu Post newspaper.

Besides onions and potatoes, Nepal also imports brinjals, peas, garlic, beans and spinach from India.

Similarly, it also imports fruits such as avocado, apples, apricot, cherries, raspberries, cranberries, kiwis and mangoes from India.

The year-on-year price inflation touched 7.41 per cent in May, according to Nepal’s central bank.

This stubborn and higher-than-expected inflation level, together with the imposition of VAT, has further eroded household’s purchasing power and dragged growth in Nepal.

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WOW Skin Science announces appointment of Vikas Lal as CFO to drive financial success

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Vikas Lal
According to an official statement, Vikas Lal has been appointed to lead the business and corporate finance division at WOW Skin Science.

In an exciting development, WOW Skin Science, a fast-moving consumer goods (FMCG) personal care brand, revealed on Tuesday that they have welcomed Vikas Lal as their newly appointed Chief Financial Officer.

According to an official statement, Lal has been appointed to lead the business and corporate finance division at WOW Skin Science. In this position, he will oversee a wide range of financial functions, including financial operations, financial planning and analysis, as well as strategic finance and business partnering.

With an extensive background spanning over 20 years in the FMCG sector, Lal possesses a wealth of experience. He has played a crucial role in leading multiple finance facets, including Sales Commercial, Factory Finance, Corporate Finance, and Business Planning. Lal has made significant contributions to esteemed brands such as Coca Cola, Pladis Global (McVitie’s Biscuits), Groupe SEB India (Tefal and Maharaja Whiteline), and OLA, among others. His expertise and leadership have been instrumental in driving the success of these renowned companies.

Manish Chowdhary, Co-Founder, WOW Skin Science, said, “We are pleased to welcome Vikas as the new CFO of WOW Skin Science and we are confident that he will make an excellent addition to our team. We are excited to collaborate and hear his perspectives on a sustainable and robust financial strategy for WOW, both short and long term.”

Vikas Lal, CFO, WOW Skin Science, said, “The key to a brand’s growth is rooted in its analytical approach to strategic expansion and willingness to take calculated risks and WOW Skin Science tops the list when it comes to disruption in that space. I have followed the brand’s journey from the outside and now as part of this robust team, I am excited about the glorious future we are building.”

“In my new role, my objective will be to foster a financially secure culture that places a premium on performance and reliability of company’s data that will drive the brand’s worth and expansion plans,” added Lal.

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Day after imposing stock limit on wheat, Centre directs states to obtain disclosures from traders for transparency and fair practices

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wheat
(Representative Image)

A day after the government imposed stock limit on wheat till March 31, 2024 to bring down its prices and prevent hoarding, Secretary, Food and Public Distribution Sanjeev Chopra on Tuesday asked states to obtain disclosures of wheat stocks from the wholesalers and traders.

This order was given to all state Food Secretaries during a meeting which Chopra undertook via video conferencing.

To ensure transparency in wheat availability, the directive was also issued to address any unfair practices by large chain retailers and traders.

During the meeting, detailed discussions were held regarding the stock limit imposed on wheat stocks by the Centre on June 12th.

Read More: Wheat stockholding limits introduced by Indian government for the first time in 15 years

As per the order, the stock limit for wheat processors has been set at 75% of their annual installed capacity or the quantity equivalent to the monthly installed capacity multiplied by the remaining months of 2023-24, whichever is lower.

Wholesalers and traders are permitted to store up to 3,000 metric tonnes of wheat at any given time, while retailers are allowed to store up to 10 metric tonnes.

For large retail chains, the stock limit is set at 10 metric tonnes for each individual outlet and 3,000 metric tonnes for all outlets within the chain.

If the stocks held by retailers and traders exceed the prescribed limit, they are required to adjust their inventory to comply with the prescribed stock limits within 30 days from the date of this notification.

States have been instructed to ensure that all relevant entities, which are subject to the stock limits, declare and regularly update their wheat stock positions every Friday on a government portal. Furthermore, they are urged to promptly issue instructions for strict compliance with the stock limit order.

During the meeting, the Centre also announced its decision to release 15 lakh metric tonnes (LMT) of wheat in the first phase, as well as rice, through the Open Market Sale Scheme (Domestic) or OMSS (D). This move is expected to help stabilize the increasing prices of wheat, rice, and their derived products.

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Hyderabad’s beverage scene gets a boost as Brews & Blends unveils second cafe in Kondapur

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Brews & Blends
The brand unveiled its second Café, seamlessly merging the art of brewing and blending, to provide guests with an unforgettable gastronomic experience complemented by delectable food. (Representative Image)

Brews & Blends recently unveiled its second café in Hyderabad, located at Whitefields in Kondapur. With its inception in 2017, Brews & Blends has gained recognition for its exceptional handcrafted beverages, making it a preferred destination for tea and coffee enthusiasts across the country. The first café was established at the renowned T-Hub, solidifying its reputation among beverage connoisseurs in India.

The brand unveiled its second Café, seamlessly merging the art of brewing and blending, to provide guests with an unforgettable gastronomic experience complemented by delectable food.

“Encouraged by the wonderful response to our experience centre @ T-Hub and the inspiration from my mentor Mr. Jayesh Rangan and guide Mr. Srinivas Rao Mahankali, we are delighted to launch the 2nd Brews & Blend Café at Hyderabad. This Café will have our own elaborate range of Brews for tea and coffee and a wider choice in the menu to accentuate your tastebuds,” shared Vidyalatha Vallabhaneni, Founder of Brews & Blends.

The freshest ingredients are chosen from their natural habitat from the local farms and processed in the state of art production facilities to ensure the best possible brews are available to the beverage connoisseurs with appropriately paired delicacies in the menu.

The chic café offers pleasing interiors to elevate the experience of the guests. The Café is adorned with ‘The Stage’ to host live performances, stand-up shows, office get-togethers, parties and casual meetings. Their ambience is suitable for every occasion including friendly get-togethers, family gatherings, romantic date nights, and even serves as a delightful retreat for remote workers seeking solace.

“We are extremely excited to launch Brews & Blends Café in Hyderabad. We are constantly looking at provide the best teas and coffee along with the best continental food options to create excitement for our guests and patrons. We want our customers to get best quality and experience. We are planning to open 2 more cafes in next 1 year,” added Naga Shankar, Co-Founder of Brews & Blends.

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Vahdam India introduces exhilarating line of iced teas, redefining refreshment and wellness

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Vahdam
With expertise and finesse, the instant premix and pitcher tea bags are skillfully infused with a harmonious blend of black and green teas, providing consumers with a delightful assortment of flavor choices.

Vahdam India, the world-renowned brand dedicated to promoting wellness through organic, high-quality teas and spices sourced from India, has unveiled an exhilarating addition to their product range: ICED TEAS! Meticulously curated using 100 percent authentic tea, this fresh line of iced teas is offered in two convenient formats: instant premix and pitcher tea bags.

With expertise and finesse, the instant premix and pitcher tea bags are skillfully infused with a harmonious blend of black and green teas, providing consumers with a delightful assortment of flavor choices. Bursting with the vibrant essence of fresh, exotic, tropical, and aromatic flavors, every sip of these blends beckons individuals to immerse themselves in the essence of summer.

Vahdam India’s instant premix iced teas are lightly sweetened, low-calorie mixes, perfect for cooling off anytime, anywhere. Each package contains 60 individual servings and requires only water and ice for preparation. With less than 10 calories per serving, these premixes are ideal for individuals leading active lifestyles or on the go.

For those seeking a more generous portion, Vahdam India’s pitcher tea bags provide an abundance of happiness and refreshment in every sip. Made with 100 percent Real Black Tea, these tea bags are plant-based, biodegradable, and free from any plastic materials. A single tea bag can be used to create a quart-sized pitcher of iced tea, containing only 35 calories per serving. Each box includes 15 pitcher tea bags, enough to serve 75 glasses of delicious iced tea. Both the instant premix and pitcher tea bags can be purchased on the Vahdam India website and Amazon.

Bala Sarda, CEO and Founder of Vahdam India, expressed enthusiasm about the new product line, stating, “We are thrilled to expand our offerings with our new iced tea line, which captures the unique flavors and aromas of our 100 percent real tea sourced from India. Our iced teas provide a healthier alternative to other premixes available in the market. The launch of our pitcher iced tea bags is a revolutionary concept, allowing consumers to enjoy larger portions of iced tea per serving. As summer approaches, we hope our customers will relish this new, healthy, and refreshing way to beat the heat.”

Vahdam India has been revolutionizing the tea industry in India since 2015. India, the second-largest tea producer worldwide, had long depended on exporting bulk tea to foreign brands for over two centuries. However, Vahdam India disrupted this conventional system with its ethical and sustainable business approach. They began sourcing teas, spices, and herbs directly from plantations and farmers within days of harvest, ensuring freshness. These products were then packaged in India and shipped directly to global fulfillment centers. By harnessing technology and removing unnecessary intermediaries, Vahdam India has successfully positioned itself as an integrated global brand.

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Happilo aims to become INR 1,000 Crore brand in two years, reports remarkable revenue surge

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Happilo
(Representative Image)

Happilo, the dry fruit snacking firm, has set its sights on becoming a INR 1,000 crore brand in the next two years, according to Vikas D Nahar, the company’s Founder and CEO.

As per its annual financial statement submitted to the Registrar of Companies (RoC), Happilo experienced a remarkable increase in revenue from operations in FY22. The company’s revenue surged by 35.7 percent, reaching INR 190 crore, as compared to INR 140 crore in FY21.

Presently, Happilo’s annual recurring revenue (ARR) stands at INR 500 crore. Nahar revealed that the company’s revenue in the fiscal year 2023 has doubled compared to the previous fiscal year, although specific figures were not disclosed. Notably, Happilo achieved a revenue of approximately INR 100 crore in its first four years of operation, accomplished without any external funding, as mentioned by Nahar.

Further, he said, “We are currently the largest consumer brand in the space today.”

Sharing details about Happilo’s funding history, Nahar revealed that the company has raised approximately INR 300 crore through two funding rounds. The first round, conducted in February 2021, raised INR 100 crore. Notably, A91 Partners, Motilal Oswal Private Equity, and Venture Garage are among the company’s current investors, as reported by market research platform Tracxn. As of February 21, 2022, Happilo has been valued at $192 million.

Expressing his views on building brands, Nahar said, “The brand has to be created in the mind space of the consumer. And it has to be replicated by being visible across the supply chain.”

The brand is focusing largely on 3-4 metro cities only, as it wants to champion the concept. Nahar shared, “The company invests and focuses on brand infrastructure, R&D, and manufacturing. These are non-negotiable for us. As we want to be the world’s largest dry fruit snack brand.”

According to Nahar, Happilo has invested a significant amount of INR 100 crore in capacity building and product development initiatives.

The firm also wants to focus on affordability and hopes to maintain the balance between price and premiumness. Nahar stated, “We are a premium brand in terms of product positioning and mass premium in terms of pricing.”

Happilo currently operates approximately 10 stores across various cities, including Bengaluru, Mumbai, and Gurgaon. Additionally, the company has established a strong presence in the market with its products being available in around 15,000 general trade (GT) stores.

On its offline expansion, Nahar said, “We aim to reach a total of 1 lakh stores in the next 12 months and hope to have about 100 company-owned stores in the next 2 years.”

According to Nahar, the Indian market predominantly consists of general trade (GT) businesses, accounting for approximately 90 percent of the overall market. He acknowledged the inherent difficulties in building a successful GT business in India. Recognizing the widespread snacking culture in the country, Nahar’s vision for Happilo is to become a relevant and preferred choice for consumers during every snacking occasion.

Happilo, the dry fruit snacking brand, currently operates its manufacturing facility in Bengaluru. Additionally, the company has established a research and development (R&D) facility in the same city. In terms of raw materials, Happilo primarily sources them directly from farms through aggregators, ensuring a direct and reliable supply chain.

Currently, Happilo has a robust distribution network consisting of 150 distributors spread across India. Moreover, the company enjoys a high rate of customer loyalty, with approximately 40 percent of its consumers being repeat buyers.

Approximately 60 percent of Happilo’s product sales are conducted through various e-commerce platforms, such as Amazon, Flipkart, Blinkit, and its own website. The remaining 40 percent of sales occur through offline channels, including physical stores and other traditional retail avenues.

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