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Boost your health to the max: Discover the top 5 food combos for optimal nutrient absorption!

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Food Combos for Optimal Nutrient Absorption

Are you aware that the way you combine certain foods can have a significant impact on your body’s ability to absorb essential nutrients? It’s true! The science of food pairing goes beyond taste and flavor; it delves into the realm of optimizing nutrient absorption, ensuring that your body receives maximum benefits from the foods you consume. In this article, we will explore five tantalizing food combinations that not only tantalize your taste buds but also enhance nutrient absorption, allowing you to reap the full rewards of a wholesome diet. Get ready to discover the power of these dynamic duos: lemon and greens leaf, mushroom and sesame seeds, banana and yogurt, almond and orange, and spinach and olive.

  1. Lemon and Greens Leaf: A Tangy Boost of Nutrients

Combining the zesty goodness of lemon with leafy greens such as spinach or kale is a match made in nutrient heaven. Lemon’s high vitamin C content enhances the absorption of iron from leafy greens, aiding in the production of healthy red blood cells. The citrusy tang of lemon also adds a refreshing burst of flavor, elevating the taste profile of your greens and making them all the more enjoyable.

  1. Mushroom and Sesame Seeds: Amplifying Mineral Absorption

When mushrooms and sesame seeds join forces, they create a nutrient powerhouse that optimizes mineral absorption. Mushrooms are an excellent source of vitamin D, while sesame seeds boast an abundance of calcium. Combining these two ingredients ensures that your body can efficiently absorb and utilize these vital minerals, promoting strong bones and overall well-being.

  1. Banana and Yogurt: Gut-Friendly Duo

Bananas and yogurt make for a delectable duo that not only pleases your palate but also nurtures your gut health. Bananas are rich in fiber and prebiotics, which serve as nourishment for the beneficial bacteria in your gut. When paired with probiotic-rich yogurt, this combination promotes a healthy gut microbiome, supporting digestion and immune function.

  1. Almond and Orange: Nutrient-Rich Harmony

The pairing of almonds and oranges creates a symphony of nutrients that benefit your body in numerous ways. Almonds provide a generous dose of healthy fats, vitamin E, and protein, while oranges offer a refreshing burst of vitamin C and other antioxidants. Consuming these two together allows your body to absorb the fat-soluble vitamin E more effectively, enhancing its antioxidant properties and bolstering your overall health.

  1. Spinach and Olive: Amplifying Nutrient Absorption

Combining the vibrant green goodness of spinach with the healthy fats found in olives results in a nutritional synergy that amplifies nutrient absorption. Spinach is loaded with essential vitamins and minerals, including iron, while olives provide monounsaturated fats that aid in the absorption of these nutrients. This dynamic duo not only nourishes your body but also adds a delightful flavor profile to your meals.

Final Thoughts:

Optimizing nutrient absorption is not only about what you eat but also how you combine certain foods. By incorporating these five remarkable food combinations into your diet—lemon and greens leaf, mushroom and sesame seeds, banana and yogurt, almond and orange, and spinach and olive—you can unlock a wealth of benefits, ranging from improved gut health to enhanced mineral absorption. Embrace the power of these food duos and let them elevate your culinary experience while nourishing your body from within. Remember, maximizing nutrient absorption is the key to achieving optimal health and well-being.

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Are you sabotaging your health every morning? The shocking truth about your beloved morning tea revealed!

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morning tea

Do you reach for a cup of tea as soon as you wake up in the morning? If so, it’s time to reconsider this daily ritual. While tea has been cherished for its taste, aroma, and comforting qualities, it may not be the healthiest choice to kickstart your day. Drinking tea on an empty stomach can have several negative effects on your health. In this article, we will delve into the side effects of consuming tea in the morning and explore why it’s essential to break this habit for the sake of your well-being.

One of the primary reasons why drinking tea on an empty stomach is discouraged is due to its caffeine content. Tea, especially black tea, contains caffeine, which is a stimulant that affects your body in various ways. When consumed on an empty stomach, caffeine can stimulate the production of stomach acid, leading to irritation and inflammation. This can result in discomfort, bloating, and even nausea. So, if you’re experiencing these symptoms and wondering what could be the cause, your morning tea might be the culprit.

But that’s not all. The interference with stomach acid production is just one aspect of the problem. Drinking tea in the morning can also disrupt the body’s natural cortisol production. Cortisol is a hormone that regulates the sleep-wake cycle and provides energy throughout the day. Consuming caffeine early in the morning can hinder the body’s ability to produce cortisol, leaving you feeling fatigued and sluggish later in the day. So, while tea may give you a temporary boost, it can ultimately lead to a crash in energy levels.

Let’s delve deeper into the side effects of tea consumption on an empty stomach:

  • Stomach Irritation: As mentioned earlier, drinking tea on an empty stomach can irritate the stomach lining. This can lead to discomfort, bloating, and even nausea. If you’ve been experiencing digestive issues, reconsidering your morning tea routine might be wise.
  • Dehydration: Tea is a diuretic, meaning it increases urine output. When consumed in the morning, tea can contribute to further dehydration, as your body is already in a dehydrated state after several hours of not consuming any fluids. It’s important to prioritize hydration in the morning by drinking water or other hydrating beverages before reaching for a cup of tea.
  • Disruption of Nutrient Absorption: Tea contains compounds called tannins, which can bind to minerals such as iron and calcium, making them less available for absorption by the body. If you rely on tea as your first beverage in the morning, you might be hindering your body’s ability to absorb essential nutrients from your breakfast or subsequent meals. Opting for an alternative, nutrient-rich beverage can ensure that you’re maximizing your nutrient intake.
  • Tooth Decay: Tea naturally contains acids that can erode tooth enamel over time, especially when consumed in large amounts or over a prolonged period. If you’re in the habit of sipping on tea throughout the day, it’s essential to be mindful of its potential impact on your dental health. Drinking tea after meals or using a straw can help minimize its contact with your teeth.

Now that we’ve explored the side effects of consuming tea in the morning, you might be wondering about the best alternative to kickstart your day. According to celebrity nutritionist Pooja Makhija, the optimum time to consume tea is in the middle of the morning, after breakfast. This timing allows your metabolic processes to work smoothly without any interference. However, if you’re looking for wholesome alternatives to replace your morning tea, several options exist.

Lokendra Tomar, a renowned nutrition expert, suggests starting your morning with alkaline beverages such as buttermilk or lukewarm water with a pinch of Himalayan pink salt. These beverages help reset your system after a long night of sleep. You can also opt for lime or methi water, aloe vera juice, simple coconut water, or a mixture of raw honey and a few drops of apple cider vinegar or coconut vinegar in water. These alternatives not only provide hydration but also offer various health benefits, making them superior choices to a hot cup of tea on an empty stomach.

Final Thoughts:

The beloved morning tea that many of us enjoy may not be the healthiest choice when consumed on an empty stomach. The side effects of tea, ranging from stomach irritation and dehydration to disruptions in nutrient absorption and tooth decay, highlight the need to reconsider this morning ritual. By opting for healthier alternatives and consuming tea at an appropriate time, such as after breakfast, you can ensure that you’re prioritizing your well-being and setting yourself up for a day of optimal health and vitality. So, the next time you reach for that cup of tea in the morning, think twice about the impact it might have on your health and make a conscious choice for a healthier start to your day.

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Discover the ultimate fine-dining must-haves to elevate your meals to unforgettable heights!

fine-dining essentials for home

Fine dining is an art that goes beyond simply indulging in exotic foods; it’s an experience that captivates all of your senses. When we think of fine dining, we envision elegance, sophistication, and a touch of luxury. It’s no wonder that we often seek to recreate this extraordinary pleasure in our own homes. However, can we truly achieve the same enchantment using plain and ordinary dinnerware? 

If you aspire to bring the allure of fine dining into your own space and elevate your meals to unforgettable heights, here are a few fine-dining essentials that will transform every dining experience into something truly remarkable.

  • Gold or Silver Cutlery Set:

Nothing exudes class and style quite like a set of gold or silver cutlery. Opt for a sophisticated set that complements your dinnerware and adds a touch of opulence to your table. Each utensil should be crafted with precision and ergonomically designed for comfort. When you dine with gold or silver cutlery, every bite becomes a luxurious affair.

  • Right Table Accessories:

Enhancing your gourmet dining experience also depends on the finer details, including table accessories. Ensure that everything, from the table mats to the tablecloths, dinnerware, and cutlery, is color-coordinated and exhibits a consistent design and style. To add a touch of class, consider incorporating elegant metal or wooden napkin holders. These small touches will create an ambiance of sophistication and refinement.

  • Clean Tablecloths and Napkins:

When setting the table, attention to detail is crucial. Ensure that your tablecloth, placemats, and cloth napkins are impeccably clean and free of wrinkles. A pristine tablecloth sets the stage for a memorable dining experience, while crisp napkins add a sense of elegance. Paying attention to these simple yet significant elements enhances the overall ambiance.

  • Classy Ceramic:

Handcrafted ceramic bowls and dishes are a fantastic choice for adding a touch of refinement to your dining experience. Pair these exquisite ceramic pieces with your silverware and dinnerware to create a cohesive and stylish table setting. The artistic craftsmanship and unique design of ceramicware add an extra layer of sophistication to your meals, making each bite feel like a work of art.

  • Wine Glasses:

No fine-dining experience is complete without the presence of elegant wine glasses. The right glassware not only enhances the flavors and aromas of your chosen wine but also elevates the overall dining experience. Choose wine glasses that are designed to enhance specific varieties and invest in a set that reflects your personal style. Additionally, consider adding glass candle holders to create a warm and intimate atmosphere that exudes refinement.

  • Porcelain Plates:

Shiny porcelain plates can instantly elevate your dinnerware collection. The lustrous finish and intricately handcrafted designs of these classic plates add a touch of sophistication to your dining table. Whether you opt for delicate floral patterns or sleek minimalist designs, porcelain plates are sure to make your meals visually stunning and enhance the overall dining experience.

Final Thoughts:

By incorporating these fine-dining essentials into your home, you can transform every meal into a truly unforgettable event. The art of fine dining is not solely about the food on your plate; it encompasses the ambiance, presentation, and attention to detail. Elevate your dining experiences to new heights, and immerse yourself in the world of luxury and refinement. Let each meal become a cherished memory, as you indulge in the ultimate fine-dining experience within the comfort of your own home.

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Experience foodie paradise at Brat House: Where scrumptious delights, mesmerizing ambience, and groovy beats collide!

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brat house delhi

Indulge in a culinary adventure like no other as you step into the gastronomic realm of Brat House, located in Delhi’s Old Rajinder Nagar. With a food menu that spans across the globe, this extraordinary establishment specializes in fusion cuisine, seamlessly blending the flavors of Continental, Italian, Chinese, Thai, and Indian delicacies. From delectable starters to enticing main courses and an array of refreshing beverages, Brat House offers an exquisite selection that caters to every palate. No one can resist the allure of their BBQ Chicken Pizza, a masterpiece served on a red sauce base adorned with a medley of cheese, barbeque chicken, and mushrooms. As the aroma of this freshly baked delight wafted through the air, we knew we were in for a treat. And indeed, each mouthwatering bite of this pizza left us thoroughly satisfied, a testament to the culinary excellence that defines Brat House.

Brat House boasts an extensive menu that caters to all palates. From delectable appetizers that tease your senses to mouthwatering main courses that leave you craving for more, their culinary offerings are a testament to their commitment to quality and flavor. Indulge in signature dishes crafted with the finest ingredients, showcasing a harmonious blend of flavors and textures. Whether you’re a vegetarian or a meat lover, Brat House has something to satisfy every craving and elevate your dining experience to new heights.

Step into Brat House and be transported to a realm of visual splendor. The ambience is a fusion of contemporary elegance and rustic charm, creating a warm and inviting atmosphere. Exquisite interiors adorned with artistic decor, ambient lighting, and comfortable seating arrangements set the stage for an unforgettable dining experience. Whether you’re looking for an intimate dinner or a gathering with friends, Brat House offers the perfect backdrop to create lasting memories.Brat House emerges as an exclusive social haven, beckoning patrons to bask in its allure. Every facet of this establishment, from its resplendent decor adorned with a vibrant palette to its impeccable flooring, evokes sheer admiration. 

The visionary behind this culinary masterpiece is none other than Vaibhav Aggarwal, who, amidst the challenging backdrop of a pandemic, has manifested a venue that resonates deeply with the discerning sensibilities of the millennial generation. Brat House offers an exquisite amalgamation of captivating aesthetics, both indoors and outdoors, boasting a corner that exudes an enchanting charm coveted by Instagram enthusiasts. The culinary repertoire tantalizes the taste buds, accompanied by a selection of tantalizing cocktails, all harmoniously infused with the vibrant soundscape that permeates the air. Within the confines of the seating area, luxurious chairs ensconce guests within intimate cubicles, while a striking monochromatic flooring further enhances the sophisticated ambiance. 

Apart from that, the elegantly displayed open bar situated in a corner imparts a sense of refined opulence throughout the entire establishment.

As you venture into the enchanting world of Brat House, you find yourself irresistibly drawn to a plate of chicken and chives dimsums, elegantly accompanied by a drizzle of sesame oil. Where does one begin to describe the sheer delight encapsulated within these crystal-clear dumplings? The gossamer-thin wrappers possess an alluring translucence, offering a pleasing chewiness that dances upon your palate, while their delicate flavor gently caresses your senses. In your culinary exploration, one dish that demands your attention is the chef’s special Kaffir Lime Chicken Tikka. The astute guidance of Manager and Chef Gaurav unveils a symphony of real lime flavors, punctuated by the inclusion of lemon leaves that exude a subtle oiliness, releasing an intoxicating and citrusy essence. The harmonious fusion of spices creates a creamy texture that effortlessly tantalize your taste buds, all while preserving a satisfying crunchiness.

Overall, Brat House is a must visit, instagram worthy place for foodies and people of classy taste. Discerning denizens of Delhi are perpetually in pursuit of the latest culinary enclaves, charming cafes, and alluring watering holes that grace the city’s vibrant landscape. Thus, we implore you to reserve a coveted space on your esteemed gastronomic itinerary for this exceptional establishment.

Must try:  Thin Crust Pizza; Dimsums; Chicken Tikka and much more..

Location: B 20, Pusa Rd, Block 11, Old Rajinder Nagar, Karol Bagh, New Delhi, DELHI 110060.

Approx Cost:  INR 900/-

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Stop settling for mediocre chicken! Unleash the flavor explosion with these top-secret marinating tips! 

marinating chicken

Are you tired of bland, boring chicken dishes? Do you long for juicy, flavorful chicken that leaves your taste buds dancing with delight? If so, it’s time to take your culinary skills to the next level by mastering the art of marinating.

Marinating is a process of soaking meat in a seasoned liquid to enhance its flavor, tenderize the texture, and add moisture. It involves combining various ingredients such as acids, fats, spices, and herbs to create a marinade that infuses the chicken with incredible flavors. Marinating not only adds taste but also helps to break down the proteins in the meat, making it more tender and juicy.

In this article, we will share some top-secret marinating tips that will elevate your chicken game to new heights. Get ready to unleash a flavor explosion in your kitchen!

The Science Behind Marinating

Marinating works its magic through a combination of chemical reactions and physical processes. When the acid component in the marinade comes into contact with the proteins in the chicken, it begins to break them down, resulting in a more tender texture. Additionally, the flavors from the marinade penetrate the meat, imparting a delicious taste throughout. The fat element in the marinade helps to keep the chicken moist during the cooking process, preventing it from drying out.

Choosing the Right Chicken for Marinating

To achieve the best results, it’s essential to choose the right type of chicken for marinating. Opt for high-quality, fresh chicken that is free from any unpleasant odors or sliminess. Different cuts of chicken require different marinating techniques, so consider the specific recipe or dish you plan to prepare. Boneless, skinless chicken breasts, chicken thighs and drumsticks, and whole chicken or chicken pieces with skin each have their own marinating techniques, which we will explore in detail later.

Top-Secret Marinating Tips to Elevate Your Chicken Game

  • Experiment with Different Marinades: There are countless marinade recipes available, each offering a unique flavor profile. Try using ingredients like yogurt, tea, coffee, herbs, salt, pepper, chili, honey, lemon, orange juice, wines, vinegar, and olive oil to create your own signature marinade.
  • Balance the Ingredients: The perfect marinade consists of an acid ingredient, a fat element (such as oil), and additional spices, herbs, or syrups to enhance the flavor of the chicken. Experiment with different combinations to find the balance that suits your taste buds.
  • Fresh Herbs for Maximum Flavor: While fresh herbs are preferred, if you can’t find any, crush the dry herbs and rub them over the chicken to extract the most flavor. This will ensure that even if you don’t have access to fresh herbs, you can still enjoy a deliciously marinated chicken.
  • Maintain a Proper Ratio of Oil: When using oil in your marinade, it’s important to maintain a 1:1 ratio with other components, especially acids. This will help the marinade adhere to the chicken and prevent it from becoming too oily.
  • Avoid Over-Marinating: While marinating helps to tenderize and flavor the chicken, leaving it in an acidic marinade for too long can result in a dry texture. It’s best not to exceed five to six hours for optimal flavor and texture.
  • Properly Store Marinated Chicken: If you need to marinate chicken for a period longer than an hour, it is essential to store it in glass airtight containers in the refrigerator. Instead of leaving it open, cover it with a tight-fitting lid to prevent any cross-contamination or exposure to other foods. Storing marinated chicken properly ensures that it stays fresh and safe to consume.
  • Utilize Leftover Marinades: Don’t let your prepared marinades go to waste. You can use up any leftover marinade by spraying it on the chicken before cooking or incorporating it into a sauce or curry. However, it’s important to note that once the chicken is cooked, any leftover marinade should be discarded to avoid the risk of foodborne illnesses.
  • Time Limits for Acid-Free Marinades: While acidic marinades have a shorter time limit, acid-free marinades can be kept out for longer periods. However, it’s still best to keep them refrigerated and consume them within 24 hours to maintain freshness and prevent any potential bacterial growth.
  • Avoid Serving Uncooked Marinade: It’s crucial to never serve uncooked marinade that has come into contact with raw chicken. This can lead to food poisoning as the marinade may contain harmful bacteria. Always discard any marinade that has been in contact with raw poultry and use fresh, cooked marinade for serving or as a sauce.
  • Embrace Natural Ingredients: To truly elevate your chicken marinating game, avoid using artificial flavorings, colors, or preservatives. Instead, focus on using natural ingredients that enhance the taste and quality of the chicken. Experiment with fresh herbs, spices, and high-quality ingredients to create delicious and wholesome marinades.

Marinating Techniques for Different Chicken Cuts

Now that we’ve covered the general marinating tips, let’s explore specific techniques for marinating different cuts of chicken:

  • Marinating Boneless, Skinless Chicken Breasts: Due to their lean nature, boneless, skinless chicken breasts benefit from marinating to enhance their tenderness and flavor. It’s recommended to marinate them for 30 minutes to 2 hours, as they can absorb the flavors relatively quickly. Use a well-balanced marinade and ensure even coverage by placing the chicken breasts in a zip-lock bag or shallow dish, making sure they are fully submerged in the marinade.
  • Marinating Chicken Thighs and Drumsticks: Chicken thighs and drumsticks have a slightly higher fat content, which makes them naturally more flavorful and juicy. Marinating them for a longer period, around 2 to 6 hours, can further enhance their taste. Ensure that the marinade penetrates the meat by making small slits or scoring the chicken before marinating. This allows the flavors to seep in and creates a more pronounced taste.
  • Marinating Whole Chicken or Chicken Pieces with Skin: When marinating a whole chicken or chicken pieces with the skin on, it’s important to consider the thickness of the skin. To ensure proper marination, create small incisions in the skin or remove the skin entirely before applying the marinade. This allows the flavors to penetrate the meat more effectively. Marinate for 4 to 12 hours to achieve maximum flavor and tenderness.

Final Thoughts:

Marinating chicken is a game-changer when it comes to creating flavorful and succulent dishes. By understanding the importance of marinating, embracing the science behind it, and following our top-secret marinating tips, you can unleash a flavor explosion in your kitchen. Experiment with different marinades, balance the ingredients, and choose high-quality chicken cuts to marinate. Remember to marinate within appropriate time limits, store marinated chicken correctly, and utilize leftover marinades wisely. With these techniques and tips, you’ll never settle for mediocre chicken again. Get ready to elevate your culinary skills and impress your taste buds with the tantalizing flavors of perfectly marinated chicken

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Raasta expands its Caribbean vibes to Dehradun with a scenic new lounge

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Raasta in Dehradun
Raasta in Dehradun

Raasta, the popular Caribbean lounge based in Delhi, has been spreading its wings across major cities in India. With successful outlets already established in New Delhi, Gurgaon, Kolkata, and Mumbai, Raasta is now gearing up to add another feather to its cap. The vibrant lounge is set to expand its portfolio and launch an exciting new outlet in the scenic city of Dehradun, Uttarakhand.

Nestled amidst the picturesque landscape of the foothills of the Himalayas, the restaurant will have fusion of global cuisines and an ambiance that resonates with the spirit of reggae music.

Joy Singh, Co-Founder, Raasta, said, “Dehradun edition is one of our most awaited destinations since it is a hub of a lot of national and international travelers. A favorite pit stop for travelers, this place is a perfect spot for introducing our outlet. Raasta positions itself as a party place that offers the best of music and food culture and in the next five years.”

The group is actively considering the possibility of establishing Raasta outlets in every major city as well as various tier 2 cities.

Situated over an expansive area of 16,000 square feet, the Dehradun establishment boasts a seating capacity for 220 patrons. As you enter the Dehradun location, you will be welcomed by the pulsating rhythms of reggae music, creating an atmosphere brimming with liveliness and energy, instantly transporting you to the relaxed ambiance of an authentic Caribbean lounge. The interior design embraces a vibrant color scheme, showcasing daring and natural hues that are complemented by tropical accents and the iconic colors of Raasta: red, yellow, and green. Adorning the walls are captivating artworks that pay tribute to the illustrious reggae culture, further engulfing you in the essence of the café.

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Anand Sweets to expand retail operations, eyeing overseas markets with frozen foods

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Anand Sweets & Savouries
Anand Sweets & Savouries

Bengaluru-based Anand Sweets & Savouries Ltd is making significant strides in expanding its reach within the domestic market. The company has set its sights on several prominent cities, including Kochi, Chennai, and even Dubai. In addition to this geographical expansion, Anand Sweets & Savouries is also planning to diversify its product range by venturing into the frozen foods segment. This strategic move aims to tap into the lucrative markets of the United States and the United Kingdom. By entering these international markets and offering frozen food options, the company aims to broaden its customer base and capitalize on new business opportunities.

Anand, established in 1988, presently runs a total of 17 stores, with 15 located in Bengaluru and two in Kochi. Out of these stores, twelve also incorporate quick service restaurants.

Arvind Dadu, Managing Director, Anand Sweets and Savouries Ltd, said, “In Bengaluru, we are planning to add 10 stores by 2025. We are looking to set up two stores each in Kochi and Chennai. Each store will be set up with approximately INR 3 crore investments. Our long term plans include expanding to other cities within India, including Mumbai and Delhi.”

“We are also firming up our global foray. By the end of this year, we will launch our first store in Dubai. We currently export our snacks and some sweets to Dubai. Witnessing the demand for our exports, we are in the process of setting up a store and also manufacturing our products locally in Dubai,” he added.

In addition to Dubai, Anand engages in exporting its products to Oman, the UAE, Saudi Arabia, and Bahrain. Furthermore, the company has intentions to expand its presence and enter the markets of Australia, Singapore, and Qatar.

“We are also venturing into the frozen product category to diversify our export range. We plan to introduce frozen breads, parathas, patties, and samosas into our export portfolio, specifically targeting the USA and UK markets,” Dadu said.

“By expanding our product offerings to include frozen products, we aim to tap into the convenience and international appeal of these items among the Indian diaspora,” he added.

The company, with its 2 lakh sq feet manufacturing facility located in Jigani, Bengaluru, is in the process of establishing an additional unit specifically dedicated to producing a variety of snacks, including beloved traditional favorites like murukku and chakkli. Additionally, the company has diversified its operations into several categories, including retail, quick-service restaurants (QSR), e-commerce, quick commerce, corporate gifting, daily essentials, health foods, exports, and now fast-moving consumer goods (FMCG).

“We are also present in dark stores, as part of our omni channel retail approach. We’re essentially a combination of retail and online and FMCG. Our roots are retail, but expansion and growth are coming from online and FMCG. Therefore, we have an omni channel approach.” Dadu said.

Anand’s products can be found on popular food delivery platforms such as Swiggy and Zomato, as well as quick commerce platforms like Swiggy Instamart, Blinkit, and others.

“These platforms deliver products from our own stores as well as some dark stores/cloud kitchens in partnership with Rebel Foods. Online is a rapidly growing segment and currently 15% of our orders come from there.” Dadu said.

The expansion of the family-run business is being financed through a combination of internal accruals and a portion of bank loans.

“We are, however, exploring an IPO in the next three to five years.” he added.

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Indian pet food brand Drools secures $60 Million investment from L Catterton, valuing the company at $600 Million

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Drools
(Representative Image)

Drools, an Indian pet food brand, has secured a $60 million investment from L Catterton, a US-based private equity (PE) firm affiliated with LVMH. This investment values Drools at $600 million and grants L Catterton a 10% ownership stake in the brand.

This marks a significant milestone in India’s pet care startup sector, representing a substantial investment. Drools intends to utilize the funds to enhance its production capacity, streamline operations, and fortify its distribution network. Additionally, the funding will be allocated towards marketing initiatives and expanding the team through new hires, all aimed at facilitating the company’s future growth.

In addition, the pet food brand has plans to broaden its offline presence by entering retail stores. Currently, Drools boasts a wide distribution network encompassing 34,000 retail outlets throughout India. Moreover, Drools leverages major ecommerce marketplaces and its own website to facilitate online sales.

Established by Fahim Sultan in 2010, Drools has experienced remarkable growth on a global scale, successfully exporting its products to more than 22 countries, such as Australia, Israel, and the UAE. Despite the ongoing conflict with Ukraine, the brand intends to enter the Russian market this year. Furthermore, Drools has its sights set on entering the US market in the near future.

Fahim Sultan, the Founder of Drools, highlighted that the funding signifies the company’s strong emphasis on sustainable long-term growth, positioning it as a crucial element within its comprehensive strategy.

“This partnership will unlock a new phase of growth as India’s developing pet market matures across metros, as well as Tier 1 and Tier 2 cities. This funding milestone enables us to further solidify our position in the market and continue our journey towards creating a positive impact in the pet food industry,” added Sultan.

Dr Shashank Sinha, CEO and veterinarian at Drools laid down the company’s plans with the funding, saying, “We are thrilled to have secured this funding, which will play a vital role in driving our company’s growth and expansion strategies. With the support of our new partner, we will strengthen our production capabilities, expand our retail footprint, and invest in strategic marketing initiatives.”

The pet food brand has revealed that it currently operates three production facilities along with a consolidated warehouse facility, covering an extensive area of 8 Lakh square feet. Within its product range, the brand offers an impressive selection of 650 Stock Keeping Units (SKUs), with 50% of the prescription diet originating from the brand itself.

“What truly differentiates Drools is its ability to manufacture high-quality products across the price ladder and make them available to pet parents via every relevant channel, be it online on Amazon or Flipkart, or offline in over 34,000 points of sale spanning speciality vet shops, veterinary clinics, and general trade stores,” commented Anjana Sasidharan, a partner in L Catterton Asia.

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iD Fresh Food plans relaunch in the US with popular products, eyes international expansion and diverse product lineup

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iD fresh food
iD fresh food

iD Fresh Food is gearing up for a fresh start in the US this year, as confirmed by a top company executive. After facing a setback last year, the company is determined to relaunch its operations successfully. As part of this revitalization, iD Fresh Food plans to introduce two popular food products, namely parotta and chapati, into the US market.

According to PC Musthafa, the CEO and Co-Founder, the company ventured into the US market in April 2022 with its immensely popular product, parotta. Regrettably, the endeavor did not achieve the anticipated success due to various distribution obstacles.

The company further extended its reach to various international markets, such as Saudi Arabia, the UK, and, to a limited extent, Singapore. Currently, its international operations account for roughly one-third of its overall revenue.

Furthermore, iD Fresh has strategic plans to set up six factories on an international scale.

In addition to expanding its market presence, iD Fresh has an exciting lineup of products scheduled for launch this year. Elaborating , the CEO said, “The new product development initiatives will be aimed at solving consumer problems and will be free from any chemicals or preservatives. The products being planned include ready-to-cook batters, Indian bread, fresh breakfast food items, frozen food, and a health portfolio comprising both food and beverages.”

It is working on nine sets of products and intends to launch a couple of them in the next few quarters.

According to the CEO, iD Fresh manages a diverse range of product portfolios including wet batter, dairy, parotta, coffee, and more. The wet batter and parotta segments are particularly prominent, accounting for an estimated market share of approximately 70-75 percent.

Moreover, in terms of revenue contribution, the wet batter segment constitutes approximately 38-39 percent of the company’s total revenues. The parotta segment holds a significant share as well, accounting for around 30 percent of the revenue. The dairy segment, on the other hand, contributes approximately 15 percent to the overall revenue of the company.

The company claims to have recorded consistent growth, achieving an annual turnover of INR 524 crore in FY23, and is expecting to close FY24 at around INR 700 crore. Going forward, the spokesperson stated, “Regarding profitability this year, we anticipate a growth of approximately 40 percent and a close-to-double-digit EBITDA.”

While there are currently no immediate plans to secure additional funds, iD Fresh has already raised an impressive sum of around INR 300 crore thus far.

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Food delivery aggregators contribute one-third of eateries’ revenue: JM Financial report

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food delivery app
(Representative Image)

Despite the fact that approximately 75% of restaurants have their own direct ordering channels, including their own apps, websites, social media connections, and direct tele-calling, they still rely on food delivery aggregators like Zomato and Swiggy for nearly one-third of their revenue.

According to a recent report by JM Financial, which surveyed over 135 restaurants across the top 10 cities, it was found that over 85% of these restaurants increase the prices on their online menus compared to their dine-in menu prices. This adjustment is made to offset the high commissions and discounts imposed by food delivery aggregators.

“While, theoretically, the organised food services industry can survive without the presence of aggregators, practically that is unlikely to ever happen. Even some of the branded, chain restaurants mentioned that they have limited bargaining power over aggregators on account of the latter’s sheer size, customer loyalty and diversified supplier base,” said the report.

Despite the significant role played by food delivery aggregators in boosting demand, the National Restaurant Association of India (NRAI) argues that these dominant players are not irreplaceable. Over the past few years, there has been ongoing friction between restaurants and aggregators regarding the high commission rates charged, which restaurants claim significantly impact their profit margins.

Anurag Katriar, Founder at Indigo Hospitality and NRAI Trustee, said, “For the restaurant business, their contribution should not be more than 15% on an average, while QSRs and cloud kitchens largely survive on these food aggregators. There is a strong duopoly in the delivery space currently but survival, especially for small restaurants, is a challenge despite strong sales growth. The ecosystem is so unhealthy that no one, neither aggregators nor restaurants are making profit, clearly indicating that the current terms needs to be reworked, which has been an ongoing process.”

According to JM Financial, the average commissions reported by restaurants amounted to 27% of the average order value. However, it is important to note that this figure is likely inflated by the 18% Goods and Services Tax (GST) that aggregators are obligated to collect from restaurants in addition to their own commissions. When accounting for this factor, the actual commissions could range from 22% to 23%.

Swiggy stated that its food marketplace has played a pivotal role in increasing sales for 280,000 restaurants. By acting as a marketing tool, Swiggy attracts a diverse customer base actively seeking various dining experiences, thereby driving demand for these restaurants.

Rohit Kapoor, Chief Executive Officer at Swiggy Food-Marketplace, said, “Restaurants can focus on creating exceptional culinary experiences while we take care of the delivery. We are dedicated to supporting and empowering the restaurant community, reshaping the food industry landscape to ensure a thriving dining experience not only in metros but also in smaller cities and towns”

According to experts, the Open Network for Digital Commerce (ONDC), which enables restaurants to directly sell food to consumers through buyer apps, is still in its early stages. Many restaurants remain uncertain about the process of joining the network. This hesitation persists despite the advantages offered by ONDC, such as no delivery fees for consumers and considerably lower commissions compared to other platforms.

Read More: How to use ONDC – The affordable food delivery app that’s creating waves against Swiggy and Zomato

Zomato, in its Q4 earnings call, said a lot of its restaurant partners get a large number of orders directly placed with them either through phone or via own website or apps.

“We welcome any change or any innovation that helps the restaurants industry grow and there are a lot of innovations happening out there. And we will continue watching it and learning from it. At this point, we don’t feel anything is going to come at the cost of our growth as the overall penetration is low. And therefore, there is room for everyone to grow in this market right now,” Akshant Goyal, Chief Financial Officer at Zomato, told analysts last month.

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