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Monsoon season alert: The secret to safeguarding your flour from moisture revealed! Don’t miss these expert storage hacks!

Flour

The monsoon season brings with it a refreshing change in the weather, providing relief from the scorching summer heat. However, it also presents unique challenges, especially when it comes to the kitchen. During the monsoon, the increase in humidity poses a significant threat to pantry staples, and one of the most vulnerable ingredients is flour. Flour is an essential ingredient used in a wide range of recipes, from baking cakes and cookies to creating savory dishes like bread and pasta. To ensure that flour remains fresh and retains its quality during the monsoon season, it is crucial to safeguard it from moisture.

Moisture has a detrimental effect on flour, leading to clumping, staleness, and even spoilage. Flour is hygroscopic, meaning it readily absorbs moisture from the surrounding environment. When exposed to humidity, flour absorbs water, causing it to form lumps and lose its texture and flavor. The presence of moisture also activates enzymes in the flour, leading to the growth of mold and bacterial spoilage. Additionally, moisture in flour can attract insects and pests, further compromising its quality.

In this guide, we will delve into the secret of safeguarding your flour from moisture and share expert storage hacks that will help you keep your flour in its prime condition, even during the monsoon season. By following these techniques, you can preserve the freshness and quality of your flour, ensuring that it remains a reliable staple in your kitchen.

Expert Storage Hacks:

  • Start with High-Quality Packaging:

The journey to protecting your flour from moisture begins with the packaging. When purchasing flour, choose reputable brands known for using high-quality, moisture-resistant packaging. Look for flour sold in sturdy, resealable bags or containers that can effectively keep moisture out and maintain the flour’s freshness.

  • Optimal Storage Temperature:

Proper storage temperature is critical to preserving the quality of flour. Store your flour in a cool and dry place, away from direct sunlight and heat sources. Temperature fluctuations can lead to condensation, facilitating moisture absorption by the flour. Aim to store your flour in a pantry or cupboard with a consistent temperature between 50-70°F (10-21°C).

  • Say No to Moisture-Prone Containers:

When transferring flour to different containers for long-term storage, avoid using containers that retain moisture. Plastic containers or bags that are not airtight can allow moisture to seep in, compromising the quality of the flour. Instead, choose airtight glass or stainless-steel containers that create a barrier against moisture. These containers provide a secure environment for flour storage, keeping it fresh for a longer time.

  • Utilize Silica Gel Packs:

Silica gel packs, commonly found in various packaged products, are excellent moisture absorbers. Save those little packets and place them in your flour container. Silica gel packs work by adsorbing moisture from the surrounding air, thereby reducing the moisture content in the container. They are readily available and can be purchased in bulk from stores or online. Remember to replace the silica gel packs periodically to maintain their effectiveness.

  • Embrace Vacuum Sealing:

Investing in a vacuum sealer can revolutionize your flour storage game. Vacuum sealing removes air from the packaging, significantly reducing the chances of moisture absorption. Place the flour in a vacuum-sealed bag or container, and you can be confident that it will remain fresh for an extended period. Vacuum sealing is particularly useful when storing large quantities of flour or when you anticipate long-term storage.

  • Freeze for Longevity:

If you buy flour in bulk or want to store it for an extended period, freezing it can be an effective option. Freezing flour prevents the growth of mold and keeps it fresh for up to two years. Ensure that you transfer the flour to an airtight container or a resealable freezer bag before placing it in the freezer. When you need to use the flour, let it come to room temperature before incorporating it into your recipes. This method is especially useful for individuals who stock up on flour during the monsoon season or prefer to buy in bulk.

  • Regular Inspections and Rotation:

Even with the best storage practices, it is essential to regularly inspect your flour for any signs of moisture or spoilage. Check for clumps, discoloration, or a musty smell, as these are indications that moisture may have penetrated the packaging. Additionally, practice a first-in, first-out rotation system to ensure that the oldest flour gets used first, reducing the chances of spoilage. Regularly organizing and monitoring your flour stock will help you maintain a fresh supply and minimize wastage.

  • Keep Flour Away from Other Moist Ingredients:

When storing flour, it is important to keep it separate from other moist ingredients like sugar, salt, or baking powder. These ingredients can introduce moisture to the flour, leading to clumping and spoilage. Store them in separate containers or compartments to prevent cross-contamination. By maintaining proper separation, you ensure that each ingredient retains its quality and integrity.

Final Thoughts:

With the secret to safeguarding your flour from moisture revealed, you can now confidently face the monsoon season and keep your flour fresh and usable throughout the year. By following these expert storage hacks, you can protect your flour from clumping, staleness, spoilage, and insect infestation. Proper storage practices not only preserve the quality of your flour but also save you from unnecessary wastage and additional expenses.

As you navigate the monsoon season, embrace these storage techniques and enjoy the flavors and textures that flour adds to your favorite recipes. By implementing these expert storage hacks, you can ensure that your flour remains fresh, dry, and in its prime condition, allowing you to create culinary masterpieces with confidence. So, don’t let the moisture dampen your flour’s potential—take control and safeguard your flour today!

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Is your child serious about football? Master their nutrition game for peak performance!

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diet for children football

Football is a physically demanding sport that requires a combination of skill, agility, and endurance. Whether your child is playing football recreationally or aiming to excel in the sport, proper nutrition plays a crucial role in their performance, growth, and overall well-being. A well-planned and balanced diet can provide the energy, nutrients, and hydration necessary for optimal athletic performance. In this guide, we will explore the key aspects of nutrition for young football players, including energy requirements, macronutrients, hydration, and essential micronutrients. By mastering their nutrition game, you can help your child reach their full potential on the football field.

Understanding the Energy Requirements:

Football is a high-intensity sport that demands significant energy expenditure. To perform at their best, young football players need to consume an adequate amount of calories to fuel their training sessions and matches. The energy requirements of each child will vary based on factors such as age, weight, height, activity level, and growth rate. It is important to consult with a qualified sports nutritionist or healthcare professional to determine the specific energy needs of your child.

Carbohydrates: The Fuel for Performance

Carbohydrates are the primary source of fuel for football players. They provide the energy needed for high-intensity activities, quick bursts of speed, and sustained endurance. Encourage your child to consume complex carbohydrates like whole grains, fruits, vegetables, and legumes. These foods provide a steady release of energy and are rich in essential vitamins, minerals, and fiber. Simple carbohydrates, such as those found in sugary snacks and drinks, should be limited as they provide a quick but short-lived energy boost.

Protein: Building Blocks for Muscles

Protein is essential for muscle growth, repair, and recovery. Football players, especially those engaged in strength and resistance training, require an increased protein intake to support muscle development. Encourage your child to consume lean sources of protein such as poultry, fish, lean meats, eggs, dairy products, and plant-based sources like legumes, tofu, and tempeh. Distribute protein intake evenly throughout the day to ensure adequate amino acid availability for muscle synthesis.

Healthy Fats: A Source of Energy and Nutrients

Despite their bad reputation, fats are a vital component of a balanced diet for young football players. Healthy fats provide a concentrated source of energy, support brain function, and aid in the absorption of fat-soluble vitamins. Encourage your child to consume healthy fats from sources like avocados, nuts, seeds, olive oil, fatty fish (such as salmon and sardines), and plant-based oils. Limit unhealthy fats found in fried foods, processed snacks, and fatty meats.

Hydration: The Key to Performance and Recovery

Proper hydration is crucial for football players to maintain performance, prevent fatigue, and aid in recovery. Dehydration can significantly impair physical and cognitive function, leading to decreased performance and an increased risk of injury. Encourage your child to drink water regularly throughout the day and consume fluids during training sessions and matches. Sports drinks can be beneficial during intense and prolonged activities to replenish electrolytes lost through sweat. However, avoid sugary beverages and energy drinks, as they can lead to unwanted weight gain and negatively impact health.

Micronutrients: Enhancing Performance and Immunity

In addition to macronutrients, micronutrients play a vital role in supporting overall health and athletic performance. Ensure that your child’s diet is rich in essential vitamins and minerals, including:

  • Iron: Iron is crucial for oxygen transport to muscles and plays a key role in energy production. Encourage the consumption of iron-rich foods such as lean red meat, poultry, fish, legumes, fortified cereals, and leafy green vegetables.
  • Calcium and Vitamin D: These nutrients are important for bone health and strength. Include dairy products, fortified plant-based milk, leafy green vegetables, and exposure to sunlight for optimal calcium and vitamin D levels.
  • B Vitamins: B vitamins, including thiamin, riboflavin, niacin, and B12, are essential for energy metabolism. Ensure adequate intake through a varied diet that includes whole grains, lean meats, dairy products, and leafy green vegetables.
  • Antioxidants: Football players are exposed to oxidative stress due to intense physical activity. Antioxidants such as vitamins C and E, beta-carotene, and selenium help combat oxidative damage. Include a variety of fruits, vegetables, nuts, and seeds in your child’s diet to ensure antioxidant intake.
  • Omega-3 Fatty Acids: These essential fats have anti-inflammatory properties and support brain function. Include fatty fish, walnuts, flaxseeds, and chia seeds in your child’s diet to meet their omega-3 needs.

Pre- and Post-Match Meals:

The timing and composition of pre- and post-match meals are crucial for optimizing performance and recovery. Consider the following guidelines when planning these meals for your child:

Pre-Match Meals: Aim to provide a balanced meal that includes a combination of carbohydrates, protein, and healthy fats about 2-3 hours before a match. This allows adequate time for digestion and absorption. Examples of pre-match meals include whole-grain pasta with lean protein and vegetables, a chicken or tofu stir-fry with brown rice, or a turkey or veggie burger with a whole-grain bun and salad.

Pre-Match Snacks: If the match is scheduled closer to mealtime or if your child needs a quick energy boost, provide a light snack about 30-60 minutes before the match. Opt for easily digestible carbohydrates such as a piece of fruit, a granola bar, or a small serving of yogurt with some nuts.

Post-Match Meals: After a match or intense training session, the focus should be on replenishing glycogen stores, repairing muscles, and promoting recovery. Provide a meal rich in carbohydrates and protein within 1-2 hours after the activity. Examples of post-match meals include a chicken or fish wrap with whole grain tortillas, a quinoa salad with grilled vegetables and beans, or a lean beef or plant-based stir-fry with brown rice.

Hydration: Ensure your child drinks plenty of fluids before, during, and after matches and training sessions to stay hydrated. Water should be the primary source of hydration, but sports drinks can be used during prolonged or intense activities to replenish electrolytes.

Final Thoughts:

When it comes to your child’s performance in football, nutrition plays a vital role. By mastering their nutrition game, you can provide them with the fuel, nutrients, and hydration necessary for optimal performance, growth, and overall well-being. Encourage a balanced and varied diet that includes carbohydrates, protein, healthy fats, and an array of vitamins and minerals. Pay attention to pre- and post-match meals and snacks, ensuring they provide the necessary energy and promote recovery. With the right nutrition strategies in place, your child can maximize their potential on the football field and enjoy the many benefits of a healthy lifestyle. So, invest in their nutrition game today and watch them excel in the sport they love!

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Lunchtime never looked so good: Get your hands on these eye-catching lunch boxes for a fresh start at the office! 

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lunch box

The lunch break is a much-needed respite during a busy workday. It’s a chance to refuel our bodies and take a moment to relax. However, the traditional brown paper bag or basic plastic container doesn’t quite do justice to this important midday ritual. That’s why we’ve compiled a list of the most stylish and eye-catching lunch boxes available, ensuring that your lunchtime never looked so good! These lunch boxes not only keep your food fresh and secure but also make a fashion statement at the office. Let’s dive into the world of trendy lunch boxes that will elevate your lunchtime experience!

  1. BentoHeaven Bento Box: The BentoHeaven Bento Box is designed for individuals who value both organization and aesthetics. It features a sleek and durable design with an attractive bamboo lid, adding a touch of elegance to your lunchtime routine. The lunch box is divided into five compartments of various sizes, allowing you to pack a variety of dishes while keeping them separate and secure. This makes it ideal for those who enjoy meal prepping or want to bring a balanced assortment of food to work. The BentoHeaven Bento Box is leak-proof, ensuring that your sauces and dressings stay contained and your food remains fresh. 

Additionally, it is microwave-safe, enabling you to conveniently reheat your meals. The inclusion of reusable cutlery eliminates the need for disposable utensils, making it an eco-friendly choice. With its practical features and stylish design, this lunch box is a must-have for those who want to make a statement at the office.

Buy from: https://amzn.eu/d/5uJMwZv

  1. ECOLunchbox Three-in-One: The ECOLunchbox Three-in-One is a lunch box that prioritizes sustainability and reducing waste. Made from high-quality stainless steel, it is built to last and withstand the rigors of daily use. The lunch box consists of three separate compartments that stack neatly together, providing a convenient way to pack different food items without worrying about flavors mixing. 

By opting for this plastic-free lunch box, you can reduce your environmental footprint and contribute to a more sustainable future. The stainless steel construction is not only durable but also easy to clean, and the lunch box is dishwasher-safe for added convenience. With its minimalist design, the ECOLunchbox Three-in-One is a practical and conscious choice for individuals who care about both their health and the environment.

Buy from: https://amzn.eu/d/bceeN7J

  1. OmieBox Bento Box: The OmieBox Bento Box is a versatile lunch box that caters to those with picky eaters or a preference for keeping hot and cold foods separate. It features a unique thermos insert, allowing you to pack hot soups, stews, or leftovers while keeping them warm until lunchtime. This makes it an excellent option for colder months or individuals who enjoy a comforting, warm meal at work. 

The lunch box also includes multiple compartments for other food items, ensuring a well-balanced meal. Its vibrant colors and playful design make it especially appealing to both children and adults. Safety is a priority with the OmieBox, as it is made from high-quality, BPA-free materials, ensuring that your food remains safe and free from harmful chemicals. Cleaning is a breeze, as the OmieBox is dishwasher-safe, saving you time and effort. With its practical features and eye-catching design, this lunch box is perfect for those who want to enjoy a customized and enjoyable lunchtime experience.

Buy from: https://amzn.eu/d/1Q6tIGp

  1. Zojirushi Mr. Bento Stainless Steel Lunch Jar: The Zojirushi Mr. Bento Stainless Steel Lunch Jar is an excellent option for individuals who prefer a diverse selection of dishes for their lunch break. With its vacuum-insulated stainless steel construction, this lunch box keeps your food hot or cold for hours, ensuring that you can enjoy your meal at the perfect temperature. The lunch jar consists of four microwaveable inner bowls that can be used to pack different dishes and keep them separate. This feature allows you to have a variety of flavors and options to choose from during your lunch break. The Zojirushi Mr. Bento also comes with a convenient carrying bag, making it easy to transport your lunch to and from the office. Its sleek and compact design is practical for individuals who want to enjoy a satisfying meal without compromising on space or style.

Buy from: https://a.co/d/4kFIsVX

Final Thoughts:

Investing in a stylish lunch box not only makes your lunchtime more enjoyable but also encourages healthier eating habits and reduces waste from disposable containers. These lunch boxes are designed to keep your food fresh, secure, and at the optimal temperature until lunchtime. With a variety of designs and features available, you can find the perfect lunch box to express your style and make a statement at the office.

So, say goodbye to dull lunch breaks and embrace the opportunity to enjoy a fresh start at the office with these eye-catching lunch boxes!

(Note: The Amazon links provided were accurate as of the article’s publication date, but availability and prices may vary. It is recommended to check the links for the most up-to-date information.)

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Craving Mexican Food? Look no further than Mezcalita, Mumbai’s must-visit spot!

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mezcalita

The enchanting layers of tender shredded chicken or savory beef, nestled in a rich chili sauce, adorned with melted cheese. Visualize the sizzle and aroma of sizzling fajitas, as juicy strips of steak or shrimp mingle with colorful bell peppers and onions. And let’s not forget the creamy, zesty delight of guacamole, with its smooth avocados, tangy lime, and the perfect kick of spice. 

With each bite, Mexican cuisine takes your taste buds on a journey of pure satisfaction, leaving you yearning for one more taste, one more indulgence and if you love Mexican food, Mezcalita is just a heaven for you!

Settle yourself into the vibrant atmosphere of Mezcalita, and you’ll be instantly swept away by its infectious energy. The restaurant exudes a lively and spirited vibe that is simply contagious. From the moment you step inside, you’ll be surrounded by the vibrant sights and sounds inspired by the streets of Mexico. Picture vibrant walls adorned with edgy graffiti and Spanish signs, quirky artworks that catch your eye at every turn, and brightly colored wicker chairs beckoning you to take a seat. The Aztec-print table tops add a touch of cultural flair, while the foot-tapping Spanish music sets the perfect backdrop for a memorable dining experience. Mezcalita isn’t just a weekend destination; it’s a place where the party never stops, seven days a week. So come on in, immerse yourself in the lively ambiance, and get ready to indulge in a fiesta of flavors that will leave you craving for more.

Experience the daring and flavorful journey of Mexican cuisine at Mezcalita’s menu, particularly its section of Las Entradas, meaning “starters’ ‘ in Spanish. Here, you’ll discover a delightful array of dishes that push the boundaries of taste and excitement. From the classic quesadillas, tacos, and panuchos to the more adventurous alambres and generous big plates, the menu showcases the vibrant and authentic flavors of Mexico. Indulge in the beloved favorites like guacamole, nachos, refreshing salads, and zesty ceviche, all expertly crafted to capture the true essence of Mexican cuisine. One dish that deserves special mention is the Nachos Con Carne, a beloved crowd-pleaser. Imagine a generous serving of crispy nachos accompanied by fiery-Mexican style beans and a tantalizing portion of savory meat, resulting in a harmonious explosion of flavors. Another must-try is their DIY alambre, a delightful creation where your choice of succulent meat is expertly paired with a colorful medley of vegetables. 

No Mexican feast would be complete without the accompaniment of authentic Mexican beverages, and Mezcalita offers a delightful selection to complement your dining experience. Explore the artistry of Mexican mixology with drinks like the Cha-Chinga, a refined blend of tequila, lime, and agave, enhanced by the smoky essence of charred cucumber, jalapenõ, coriander, and bird’s eye chili. For a burst of refreshing and fruity flavors, indulge in the Oaxaca to Osaka, expertly crafted with tequila, sparkling sake, freshly squeezed orange juice, and delicate hints of vanilla and passionfruit. And when it’s time to unwind and let go of the day’s stress, the La Pomela Mezcal is an absolute must-try. This extraordinary concoction combines mezcal with the effervescence of pomelo soda, the tanginess of sweet lime and grapefruit, and the bittersweet allure of campari salt. From the classic frozen margaritas to the enchanting world of mezcal and an array of signature cocktails, Mezcalita’s drinks menu is a treasure trove of exquisite options, each designed to tantalize your taste buds and elevate your dining experience. Cheers to the perfect fusion of Mexican flavors and spirits at Mezcalita!

Mezcalita extends a warm invitation to individuals of all dietary preferences, catering to both the fast-food enthusiasts and health-conscious individuals alike. Their cantina takes pride in offering a Mexi-conscious menu that caters to a range of dietary needs, including options that are gluten-free, vegan, and packed with wholesome ingredients. For those who appreciate the creamy indulgence of avocados, our Portobello Avo Burger is a must-try. This delectable creation features whole slices of avocado replacing traditional burger buns, accompanied by a savory portobello mushroom patty, diced mushrooms infused with truffle flavors, grated cheese, and a delightful adobo vinaigrette. Indulge in this innovative and flavorful dish that showcases the harmonious blend of textures and tastes, ensuring that every bite is a delightful experience. Join us at Mezcalita and savor the best of Mexican cuisine, where even the health-conscious can indulge in dishes that are both nourishing and satisfying.

Indulging in the exquisite culinary offerings at Mezcalita, one particular dish that captivates our palates and beckons us for more is the Tres Leches De Cereza. This delectable creation, a masterpiece in its own right, showcases a luscious three-milk cake infused with the delicate essence of cherries. Each forkful unveils a symphony of flavors and textures that dance upon the taste buds, leaving a lasting impression of pure bliss. In addition, for those seeking a refreshing respite from the scorching summer sun, we highly recommend the Frozen Berry Soup. This enchanting concoction arrives in all its glory, accompanied by a generous serving of freshly churned strawberry sorbet, imparting a burst of fruity goodness with every spoonful. Delight in the perfect harmony of flavors and the invigorating coolness that sweeps over your senses, offering a momentary escape from the heat. These tantalizing desserts at Mezcalita are a testament to the artistry and culinary prowess that awaits you, inviting you to embark on a gastronomic journey like no other.

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Calling all gin lovers! Here are the 10 must-try gin brands in India this July!

Gin Brands in India

Step into the captivating world of gin as we unveil our ultimate guide to the 20 best gin brands in India. Whether you’re a gin enthusiast, a curious connoisseur, or simply on a quest to discover your next favorite spirit, this article is your passport to a delightful journey through the diverse and vibrant gin landscape of India. From classic London Dry gins to contemporary artisanal creations, we have meticulously curated a list that showcases the very best of what the Indian gin scene has to offer. So grab your glass, garnish your excitement, and join us as we raise a toast to the top gin brands that will elevate your gin-tastic experience to new heights in July 2023.

  1. Tanqueray: Tanqueray is a classic London Dry gin that boasts a refined and robust flavor profile. Its smooth texture and crisp, juniper-forward taste make it a timeless choice for gin enthusiasts seeking a traditional yet elegant drinking experience.
  1. Hendrick’s: Hendrick’s gin is renowned for its unique and unconventional flavor profile. Infused with botanicals like rose petals and cucumber, it offers a distinctive and refreshing taste that is both floral and slightly sweet. Its smooth and velvety texture adds a luxurious touch to every sip.
  1. Colombo No. 7: Colombo No. 7 is a Sri Lankan gin that exudes exotic and tropical flavors. Bursting with the essence of local botanicals, including cinnamon, ginger, and curry leaves, it offers a spicy and aromatic taste experience. Its velvety texture enhances the richness of its unique flavor profile.
  1. Greater Than: Greater Than gin is a vibrant and contemporary Indian gin that pushes the boundaries of traditional flavors. With a bold and citrusy taste, it delivers a zesty burst of flavors on the palate. Its smooth and velvety texture complements the lively character of the gin, creating a delightful drinking sensation.
  1. The Botanist: The Botanist gin is a true celebration of botanicals. Distilled on the Isle of Islay in Scotland, it showcases a complex and herbaceous flavor profile. With layers of floral, citrus, and herbal notes, it offers a multi-dimensional taste experience. Its silky texture adds an extra dimension of elegance to each sip.
  1. Gin Mare: Gin Mare takes inspiration from Mediterranean flavors, infusing its gin with botanicals like olives, rosemary, and basil. This results in a distinctive and savory taste profile that captures the essence of the Mediterranean region. Its velvety texture enhances the richness of its unique flavors, transporting you to sun-soaked coastal landscapes.
  1. Monkey 47: Monkey 47 is a German gin that combines 47 botanicals to create a complex and harmonious flavor profile. With a delightful blend of floral, fruity, and spicy notes, it offers a captivating taste experience. Its smooth and velvety texture adds a luxurious touch, elevating the enjoyment of each sip.
  1. Dutch Courage: Dutch Courage gin pays homage to the Dutch gin-making tradition, offering a rich and full-bodied flavor profile. Infused with botanicals like juniper, coriander, and angelica, it delivers a balanced and aromatic taste. Its velvety texture enhances the depth and complexity of the gin, making it a truly satisfying choice.
  1. Sipsmith: Sipsmith gin is a quintessentially British gin that captures the essence of traditional craftsmanship. With a smooth and refined flavor profile, it combines classic botanicals like juniper, coriander, and citrus peel. Its silky texture adds a touch of elegance, making it a gin of exceptional quality.
  1. Caorunn: Caorunn gin hails from the Scottish Highlands and showcases a unique blend of traditional and Celtic botanicals. With a crisp and fresh taste, it offers a balanced combination of floral, citrus, and spicy notes. Its velvety texture enhances the sophistication of its flavor profile, making it a gin to be savored.
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How Gritzo is revolutionizing children’s health with innovative nutrition solutions

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In India, nutrition for kids is still one of the biggest challenges. Most kids suffer from deficiencies like Iron, Zinc and Calcium deficiencies which happens due to children being picky in their initial years with certain types of nutrient rich foods. 

Proper nutrition is crucial for the health, growth, and development of growing children and these three are very crucial nutrients for development of the human body while iron deficiency can cause problems like lethargy and lower energy level throughout the day, calcium and zinc deficiency might lead to poor health or bones and teeth as well as skin and hair.

Children and Malnutrition 

As children transition from the toddler stage, their nutritional needs undergo changes. School-aged children experience steady but slower growth compared to infants and toddlers. Additionally, they go through the process of losing their baby teeth and developing permanent teeth, typically starting around the age of six or seven. During this period, the emergence of new teeth may lead to misalignment or malposition, affecting their ability to effectively chew food. Several factors influence the nutritional intake of school-aged children, including the influence of peers on dietary choices and the meals provided by schools and afterschool programs, which contribute significantly to their overall diet. Common food-related issues in young children include tooth decay, food sensitivities, and malnourishment.

The impact of nutrition extends beyond the physical realm and has profound implications for a child’s emotional and cognitive development. Insufficient nutrition, specifically undernutrition, carries grave consequences for both the physical and cognitive aspects of a child’s growth. Malnutrition not only hampers early physical growth and delays the development of motor skills, but also impairs cognitive and behavioral progress. Furthermore, it weakens the immune system, leading to increased vulnerability to illness and heightened morbidity and mortality rates.

How is Gritzo Solving the Problem of Malnutrition in Children? 

Although malnutrition in kids is a serious problem in today’s India, thanks to Gritzo for helping not only helping the kids being healthy but also their concerned parents. Gritzo is the one stop solution for all those stressed parents who feel like their kid might be suffering from malnutrition. 

With their wide range of innovative varieties like gummies, protein drinks and other multivitamins especially picked for the kids is a real gamechanger. 

No one says no to a good chocolate drink and if you have a fussy kid at home whom you’re concerned about not getting enough protein throughout the day? Try Gritzo’s Supermilk Double chocolate+. Not only you’ll be surprised to see the entire glass is finished before you know it, they will come back for more. 

Or perhaps, you’re worried about your child not eating their greens? Or perhaps their vitamin C, trust me Gritzo is the one stop solution to all their problems. 

Filled with the goodness of DHA, Calcium, protein, and Vitamin D, Gritzo’s makes nutrition easy and tasty for your kids. They even have age ranges for your kids, so whether you parent a toddler or a teen they have something for everyone. 

Gritzo SuperMilk offers a range of essential nutrients for children’s growth and development. It provides high-quality whey protein for vegetarian protein intake, with fast absorption and effective results. Carbohydrates deliver instant energy and sustainable strength during physical activities. Gritzo caters to 45% of a child’s daily calcium requirement through easily absorbable calcium citrate malate. Iron maximizes oxygen supply to muscles and blood. Phosphorus builds bone strength, sodium maintains electrolyte balance, and magnesium supports electrolyte balance, muscle and bone health, energy, and nerve function. Gritzo SuperMilk also contains a variety of B vitamins and essential vitamins such as A, C, E, and K. Additionally, it offers a potent dose of vitamin D3, a three times more potent source than vitamin D2.

Gritzo’s official site, even offers a personalized nutrition drink to cater your kids’ needs, now if this is not awesome we don’t know what is! 

So, don’t just wait around, go check out something on Gritzo’s official website and I’m sure if not today, someday for sure, your kids will definitely thank you for it.

Buy Gritzo’s amazing products from: https://gritzo.com/

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Fast&Up partners with EatFit to extend reach and promote healthy living nationwide

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Fast&Up and EatFit
Fast&Up and EatFit

Fast&Up and EatFit, two prominent players in the Indian wellness industry, have recently joined forces through a strategic partnership. EatFit, which operates under Curefoods, a well-established cloud kitchen player in India, is the country’s largest healthy food platform. By teaming up, these industry leaders aim to tap into their combined audience base, expanding their reach and delivering even greater value to customers who aspire to embrace a healthier lifestyle.

The partnership, which begins this month and spans a year, is focused on making a lasting impact in the fitness and wellness industry, while also promoting the importance of a healthy lifestyle.

Fast&Up, renowned for its exceptional performance and daily nutrition solutions designed to enhance an active lifestyle, is committed to optimizing customer engagement and satisfaction through this strategic partnership. In this collaborative endeavor, Fast&Up will leverage the EatFit website to provide product sampling of its high-quality effervescent tablet, Fast&Up RELOAD, exclusively to EatFit customers. To commemorate this exciting launch, EatFit and Fast&Up will join forces on various social media platforms to captivate their respective audiences and foster a meaningful connection.

Vijayaraghavan Venugopal, Co-Founder, and CEO of Fast&Up said, “We are excited to partner with EatFit, a platform dedicated to delivering high-quality and healthy food options to its customers. Our collaboration aims to enhance customer experience and promote healthier lifestyles by offering top-notch products and exclusive discounts. Together, we aim to extend our reach and make a significant impact in the fitness and wellness industry.”

Gokul Kandhi, COO at Curefoods said, “Our intention behind this collaboration is to provide our customers with a comprehensive approach to their health and well-being. We are excited to partner with Fast&Up, as they share our dedication to promoting a healthier lifestyle. Through this partnership, we aim to offer our customers the opportunity to experience Fast&Up’s exceptional products, while Fast&Up customers can enjoy exclusive discounts on our website. Together, we strive to make a positive difference in the lives of our customers.”

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Chhota Hazri Spirits takes Mumbai and Pune by storm with the launch of Baagh, an exciting new craft gin

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Baagh
Baagh

Chhota Hazri Spirits is delighted to unveil an exciting addition to its lineup: Baagh, an innovative Indian craft gin that merges remarkable flavor with a powerful mission. Now available in the bustling markets of Mumbai and Pune, Baagh revolutionizes the conventional gin experience. Departing from the norm, Baagh takes a citrus-centric approach, harmonizing the lively essence of Nagpur orange with the refreshing notes of lime, all enhanced by delicate hints of spice.

Baagh is more than just a delightful gin; it embodies a profound purpose. A significant share of Baagh’s profits contributes to agrobiodiversity and re-wilding endeavors in Assam, achieved through a meaningful collaboration with The Balipara Foundation. Furthermore, the distillery actively supports local farmers by responsibly sourcing its ingredients, fostering a symbiotic relationship that benefits both the land and its communities. All these efforts align harmoniously with their captivating tagline, ‘No Planet No Party,’ encapsulating their commitment to environmental sustainability and celebration of life.

Baagh strives to enchant a diverse range of individuals, specifically urban individuals in their thirties, who are in search of a meticulously crafted gin that offers both approachability and pleasure. It harmonizes perfectly with uncomplicated tonic water or can be utilized to fashion personalized do-it-yourself cocktails, eliminating the necessity for specialized mixers or flavored tonics. Baagh proudly stands as an adaptable spirit in its own league.

The premium Indian alcohol market is currently witnessing a remarkable surge in growth, and at the forefront of this trend is the gin segment, boasting an impressive Compound Annual Growth Rate (CAGR) of 11 percent. Within this landscape, Baagh has strategically positioned itself to tap into this burgeoning market by offering a distinctive and purpose-driven product. Recognizing the evolving preferences of consumers who prioritize local, homegrown brands that align with their values, Baagh has successfully positioned itself as a brand that resonates with these discerning individuals.

Jatin Dev Bobb, CEO and Founder of Chhota Hazri Spirits, along with his founding partners Mohamed Rizwan and Manu Chandra, established the company in a post-Covid world. The name takes inspiration from the traditional refreshment consumed by troops stationed in Northern India during the 19th century, as well as the morning rituals followed in certain army regiments and boarding schools to this day.

Jatin Dev Bobb said, “We are thrilled to introduce Baagh to the Indian market, aiming to create a contemporary Indian gin that not only delivers exceptional taste but also prioritizes purpose alongside profit. In today’s world, creating a great product alone is no longer sufficient. At Chhota Hazri, we have always aspired to make a positive impact, regardless of scale. Our collaboration with The Balipara Foundation is a prime example, but our commitment extends far beyond that. By promoting agrobiodiversity and rewilding initiatives, we hope to spark meaningful conversations and raise awareness about programs like No Planet No Party. We will initially launch Baagh in Mumbai, the ‘taste’ capital of India, with plans to expand to five additional markets in the upcoming quarter.”

Mohamed Rizwan, Founding Partner and creative maven said, “In a world where brands often take themselves too seriously, we wanted Baagh to be a gin that is chic and fun. While our audience demands authenticity and craftsmanship, they also want to be part of a stylish world. Baagh is designed to resonate with this audience, from the moment they lay eyes on the bottle to when they hit the ‘Follow’ button on Instagram.”

Manu Chandra, one of India’s most renowned Chefs and a Founding Partner, shared, “Think of Baagh as the first sip of your weekend brunch or the early drink at a cozy bar, not a round at an unfamiliar club at 3 am. This gin is incredibly smooth and enjoyable to drink even on its own. Crafted with the Indian palate in mind, its delightful notes of fresh citrus and impeccable smoothness truly shine when paired with tonic and soda, accompanied by a refreshing citrus slice.”

Baagh is currently being offered at exclusive retail outlets, restaurants, and bars in Mumbai. The recommended retail price for Baagh is INR 1995.

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Rebel Foods expands to Saudi Arabia, aims for $100 Million food delivery enterprise in three years

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Rebel Foods
Rebel Foods

Rebel Foods, a cloud kitchen startup known for its popular brands like Faasos, Behrouz Biryani, and Oven Story Pizza, has recently expanded its operations to Saudi Arabia. The company successfully launched two cloud kitchens in Riyadh, marking its entry into the Saudi market.

Rebel Foods stated that its expansion into the Saudi market further solidifies the company’s commitment to the Middle East, building upon its existing presence in the United Arab Emirates. The foodtech startup acknowledges the strategic significance of entering Saudi Arabia and aims to capitalize on the region’s potential.

Rebel Foods proudly asserts its status as India’s pioneering foodtech company to venture into Saudi Arabia.

With its cloud kitchen network, the company sets its sights on establishing a $100-million food delivery enterprise in Saudi Arabia within the next three years. Additionally, Rebel Foods plans to augment its presence in Riyadh by introducing over 60 internet restaurants while simultaneously extending its reach to other prominent cities in the country, including Jeddah, Dammam, and Khobar.

The kitchens in Riyadh are the result of a collaboration between KitchenPark, a Dubai-based company, and Kitch. Situated in Sulemaniya and Qurtoba, these kitchens will showcase popular brands such as The Messy Burger, Oven Story Pizza, Fricken’ Fried Chicken, and The 500 Calorie Project, all under the Rebel umbrella. Additionally, Behrouz Biryani, Faasos, and Mandarin Oak will be introduced in the near future.

Vishal Khithani, CEO, International Markets, Rebel Foods, said, “The Middle East or the MENA market is a key region for Rebel Foods and we are investing significantly to build our cloud kitchen network and to strengthen our brands.”

Khithani expressed the company’s dedication to fulfilling outstanding customer needs, emphasizing a strong emphasis on ensuring customer satisfaction.

“In addition to introducing iconic brands that resonate with the market, we are dedicated to serving multiple food missions as per the surging demand,” he added.

Established in 2011 by Jaydeep Barman and Kallol Banerjee, Rebel Foods operates a network of online restaurants encompassing 45 brands, with 4,000 cloud kitchens spread across various locations. The company’s operations span India, Indonesia, Singapore, Malaysia, Thailand, Bangladesh, the UAE, and the UK.

The company’s operating system comprises three essential components: comprehensive technology covering inventory and kitchen management, demand management, and fulfillment; supply chain capabilities for sourcing, storing, and ensuring the safe movement of raw materials in various forms; and culinary expertise and capabilities to meticulously break down menus into small, Standard Operating Procedure (SOP)-driven steps.

In the month of April, the company secured a debt funding of INR 75 crore ($9.1 million) from investors Northern Arc and Stride Ventures. This marked the fourth round of debt financing for the firm thus far.

Read More: Cloud kitchen brand Rebel Foods secures INR 75 crore in debt funding from Northern Arc and Stride Ventures

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Indian consumers adapt to inflation: Small packets and sachets gain popularity amid rising commodity prices

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(Representative Image)

With the prices of staple commodities reaching unprecedented heights, Indian households are making a significant change by switching from big boxes to small packets and sachets.

Due to tight kitchen budgets, consumers are altering their spending habits, leading to noticeable changes in the market. Instead of purchasing fresh tomatoes, people are opting for small cartons of tomato puree. Similarly, fresh ginger is being replaced with convenient single-use sachets of ginger paste, and loose cumin powder is being substituted with tiny 7-gram sachets.

Sukanya Sinha, a postgraduate student who lives in south Kolkata, said, “Since last week I’ve been using tomato puree in my cooking and its value for money.”

Tomato puree pouches are available in smaller packs of 200 gm, which cost just INR 25, she added.

The surge in prices of fruits, vegetables, and spices due to rainfall can be associated with behavioral changes. Tomatoes, for instance, have experienced a drastic price increase, reaching INR 100/kg. Cumin powder, previously priced at INR 550/kg just a month ago, has recently spiked to INR 800/kg. Likewise, ginger has also witnessed a remarkable surge in price.

The transition can also be attributed to the fact that these commodities are integral to the staple Indian diet.

“Cumin powder is an essential ingredient in most vegetarian and non-vegetarian Indian dishes. With its price soaring, I have started using sachet packs that are less expensive,” said Soma Dey, a homemaker residing on Canal West Road.

Until recently, various brands in the city offered cumin powder sachets priced as low as INR 5 for a 9 gm quantity. “Last week, all cumin powder sachets in my shop were sold out. The fresh lot that has arrived costs the same but the quantity is now 7 gm,” said Jai Prakash Gupta, who runs a grocery shop at Janbazar.

He further stated that there has been a notable decrease in the sales of loose cumin powder, accompanied by a corresponding surge in the demand for small sachet packs. Likewise, the availability of small ginger-garlic paste sachets has been dwindling rapidly, primarily due to the exorbitant prices of ginger.

A TOI report citing Janice Lee, director at a Chinese firm that has been making sauces and food products for eight decades, stated that the demand for tomato puree has hit unprecedented levels in recent days. An 800-gm pack of tomato puree pouch costs INR 60, which is way more economical than cooking with tomatoes. “We can maintain the price because we acquire the annual stock in winter when tomato prices are at their lowest,” she said.

“Small packs and sachets of spices and purees are almost always available at a lower price than the market rate of these products. It may be an innovative marketing policy by big companies. Also once habituated, customers tend to prefer sachets,” said Abhijit Nandy, who has a stationery shop in Bhowanipore.

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