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Craving Mexican Food? Look no further than Mezcalita, Mumbai’s must-visit spot!

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mezcalita

The enchanting layers of tender shredded chicken or savory beef, nestled in a rich chili sauce, adorned with melted cheese. Visualize the sizzle and aroma of sizzling fajitas, as juicy strips of steak or shrimp mingle with colorful bell peppers and onions. And let’s not forget the creamy, zesty delight of guacamole, with its smooth avocados, tangy lime, and the perfect kick of spice. 

With each bite, Mexican cuisine takes your taste buds on a journey of pure satisfaction, leaving you yearning for one more taste, one more indulgence and if you love Mexican food, Mezcalita is just a heaven for you!

Settle yourself into the vibrant atmosphere of Mezcalita, and you’ll be instantly swept away by its infectious energy. The restaurant exudes a lively and spirited vibe that is simply contagious. From the moment you step inside, you’ll be surrounded by the vibrant sights and sounds inspired by the streets of Mexico. Picture vibrant walls adorned with edgy graffiti and Spanish signs, quirky artworks that catch your eye at every turn, and brightly colored wicker chairs beckoning you to take a seat. The Aztec-print table tops add a touch of cultural flair, while the foot-tapping Spanish music sets the perfect backdrop for a memorable dining experience. Mezcalita isn’t just a weekend destination; it’s a place where the party never stops, seven days a week. So come on in, immerse yourself in the lively ambiance, and get ready to indulge in a fiesta of flavors that will leave you craving for more.

Experience the daring and flavorful journey of Mexican cuisine at Mezcalita’s menu, particularly its section of Las Entradas, meaning “starters’ ‘ in Spanish. Here, you’ll discover a delightful array of dishes that push the boundaries of taste and excitement. From the classic quesadillas, tacos, and panuchos to the more adventurous alambres and generous big plates, the menu showcases the vibrant and authentic flavors of Mexico. Indulge in the beloved favorites like guacamole, nachos, refreshing salads, and zesty ceviche, all expertly crafted to capture the true essence of Mexican cuisine. One dish that deserves special mention is the Nachos Con Carne, a beloved crowd-pleaser. Imagine a generous serving of crispy nachos accompanied by fiery-Mexican style beans and a tantalizing portion of savory meat, resulting in a harmonious explosion of flavors. Another must-try is their DIY alambre, a delightful creation where your choice of succulent meat is expertly paired with a colorful medley of vegetables. 

No Mexican feast would be complete without the accompaniment of authentic Mexican beverages, and Mezcalita offers a delightful selection to complement your dining experience. Explore the artistry of Mexican mixology with drinks like the Cha-Chinga, a refined blend of tequila, lime, and agave, enhanced by the smoky essence of charred cucumber, jalapenõ, coriander, and bird’s eye chili. For a burst of refreshing and fruity flavors, indulge in the Oaxaca to Osaka, expertly crafted with tequila, sparkling sake, freshly squeezed orange juice, and delicate hints of vanilla and passionfruit. And when it’s time to unwind and let go of the day’s stress, the La Pomela Mezcal is an absolute must-try. This extraordinary concoction combines mezcal with the effervescence of pomelo soda, the tanginess of sweet lime and grapefruit, and the bittersweet allure of campari salt. From the classic frozen margaritas to the enchanting world of mezcal and an array of signature cocktails, Mezcalita’s drinks menu is a treasure trove of exquisite options, each designed to tantalize your taste buds and elevate your dining experience. Cheers to the perfect fusion of Mexican flavors and spirits at Mezcalita!

Mezcalita extends a warm invitation to individuals of all dietary preferences, catering to both the fast-food enthusiasts and health-conscious individuals alike. Their cantina takes pride in offering a Mexi-conscious menu that caters to a range of dietary needs, including options that are gluten-free, vegan, and packed with wholesome ingredients. For those who appreciate the creamy indulgence of avocados, our Portobello Avo Burger is a must-try. This delectable creation features whole slices of avocado replacing traditional burger buns, accompanied by a savory portobello mushroom patty, diced mushrooms infused with truffle flavors, grated cheese, and a delightful adobo vinaigrette. Indulge in this innovative and flavorful dish that showcases the harmonious blend of textures and tastes, ensuring that every bite is a delightful experience. Join us at Mezcalita and savor the best of Mexican cuisine, where even the health-conscious can indulge in dishes that are both nourishing and satisfying.

Indulging in the exquisite culinary offerings at Mezcalita, one particular dish that captivates our palates and beckons us for more is the Tres Leches De Cereza. This delectable creation, a masterpiece in its own right, showcases a luscious three-milk cake infused with the delicate essence of cherries. Each forkful unveils a symphony of flavors and textures that dance upon the taste buds, leaving a lasting impression of pure bliss. In addition, for those seeking a refreshing respite from the scorching summer sun, we highly recommend the Frozen Berry Soup. This enchanting concoction arrives in all its glory, accompanied by a generous serving of freshly churned strawberry sorbet, imparting a burst of fruity goodness with every spoonful. Delight in the perfect harmony of flavors and the invigorating coolness that sweeps over your senses, offering a momentary escape from the heat. These tantalizing desserts at Mezcalita are a testament to the artistry and culinary prowess that awaits you, inviting you to embark on a gastronomic journey like no other.

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Calling all gin lovers! Here are the 10 must-try gin brands in India this July!

Gin Brands in India

Step into the captivating world of gin as we unveil our ultimate guide to the 20 best gin brands in India. Whether you’re a gin enthusiast, a curious connoisseur, or simply on a quest to discover your next favorite spirit, this article is your passport to a delightful journey through the diverse and vibrant gin landscape of India. From classic London Dry gins to contemporary artisanal creations, we have meticulously curated a list that showcases the very best of what the Indian gin scene has to offer. So grab your glass, garnish your excitement, and join us as we raise a toast to the top gin brands that will elevate your gin-tastic experience to new heights in July 2023.

  1. Tanqueray: Tanqueray is a classic London Dry gin that boasts a refined and robust flavor profile. Its smooth texture and crisp, juniper-forward taste make it a timeless choice for gin enthusiasts seeking a traditional yet elegant drinking experience.
  1. Hendrick’s: Hendrick’s gin is renowned for its unique and unconventional flavor profile. Infused with botanicals like rose petals and cucumber, it offers a distinctive and refreshing taste that is both floral and slightly sweet. Its smooth and velvety texture adds a luxurious touch to every sip.
  1. Colombo No. 7: Colombo No. 7 is a Sri Lankan gin that exudes exotic and tropical flavors. Bursting with the essence of local botanicals, including cinnamon, ginger, and curry leaves, it offers a spicy and aromatic taste experience. Its velvety texture enhances the richness of its unique flavor profile.
  1. Greater Than: Greater Than gin is a vibrant and contemporary Indian gin that pushes the boundaries of traditional flavors. With a bold and citrusy taste, it delivers a zesty burst of flavors on the palate. Its smooth and velvety texture complements the lively character of the gin, creating a delightful drinking sensation.
  1. The Botanist: The Botanist gin is a true celebration of botanicals. Distilled on the Isle of Islay in Scotland, it showcases a complex and herbaceous flavor profile. With layers of floral, citrus, and herbal notes, it offers a multi-dimensional taste experience. Its silky texture adds an extra dimension of elegance to each sip.
  1. Gin Mare: Gin Mare takes inspiration from Mediterranean flavors, infusing its gin with botanicals like olives, rosemary, and basil. This results in a distinctive and savory taste profile that captures the essence of the Mediterranean region. Its velvety texture enhances the richness of its unique flavors, transporting you to sun-soaked coastal landscapes.
  1. Monkey 47: Monkey 47 is a German gin that combines 47 botanicals to create a complex and harmonious flavor profile. With a delightful blend of floral, fruity, and spicy notes, it offers a captivating taste experience. Its smooth and velvety texture adds a luxurious touch, elevating the enjoyment of each sip.
  1. Dutch Courage: Dutch Courage gin pays homage to the Dutch gin-making tradition, offering a rich and full-bodied flavor profile. Infused with botanicals like juniper, coriander, and angelica, it delivers a balanced and aromatic taste. Its velvety texture enhances the depth and complexity of the gin, making it a truly satisfying choice.
  1. Sipsmith: Sipsmith gin is a quintessentially British gin that captures the essence of traditional craftsmanship. With a smooth and refined flavor profile, it combines classic botanicals like juniper, coriander, and citrus peel. Its silky texture adds a touch of elegance, making it a gin of exceptional quality.
  1. Caorunn: Caorunn gin hails from the Scottish Highlands and showcases a unique blend of traditional and Celtic botanicals. With a crisp and fresh taste, it offers a balanced combination of floral, citrus, and spicy notes. Its velvety texture enhances the sophistication of its flavor profile, making it a gin to be savored.
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How Gritzo is revolutionizing children’s health with innovative nutrition solutions

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In India, nutrition for kids is still one of the biggest challenges. Most kids suffer from deficiencies like Iron, Zinc and Calcium deficiencies which happens due to children being picky in their initial years with certain types of nutrient rich foods. 

Proper nutrition is crucial for the health, growth, and development of growing children and these three are very crucial nutrients for development of the human body while iron deficiency can cause problems like lethargy and lower energy level throughout the day, calcium and zinc deficiency might lead to poor health or bones and teeth as well as skin and hair.

Children and Malnutrition 

As children transition from the toddler stage, their nutritional needs undergo changes. School-aged children experience steady but slower growth compared to infants and toddlers. Additionally, they go through the process of losing their baby teeth and developing permanent teeth, typically starting around the age of six or seven. During this period, the emergence of new teeth may lead to misalignment or malposition, affecting their ability to effectively chew food. Several factors influence the nutritional intake of school-aged children, including the influence of peers on dietary choices and the meals provided by schools and afterschool programs, which contribute significantly to their overall diet. Common food-related issues in young children include tooth decay, food sensitivities, and malnourishment.

The impact of nutrition extends beyond the physical realm and has profound implications for a child’s emotional and cognitive development. Insufficient nutrition, specifically undernutrition, carries grave consequences for both the physical and cognitive aspects of a child’s growth. Malnutrition not only hampers early physical growth and delays the development of motor skills, but also impairs cognitive and behavioral progress. Furthermore, it weakens the immune system, leading to increased vulnerability to illness and heightened morbidity and mortality rates.

How is Gritzo Solving the Problem of Malnutrition in Children? 

Although malnutrition in kids is a serious problem in today’s India, thanks to Gritzo for helping not only helping the kids being healthy but also their concerned parents. Gritzo is the one stop solution for all those stressed parents who feel like their kid might be suffering from malnutrition. 

With their wide range of innovative varieties like gummies, protein drinks and other multivitamins especially picked for the kids is a real gamechanger. 

No one says no to a good chocolate drink and if you have a fussy kid at home whom you’re concerned about not getting enough protein throughout the day? Try Gritzo’s Supermilk Double chocolate+. Not only you’ll be surprised to see the entire glass is finished before you know it, they will come back for more. 

Or perhaps, you’re worried about your child not eating their greens? Or perhaps their vitamin C, trust me Gritzo is the one stop solution to all their problems. 

Filled with the goodness of DHA, Calcium, protein, and Vitamin D, Gritzo’s makes nutrition easy and tasty for your kids. They even have age ranges for your kids, so whether you parent a toddler or a teen they have something for everyone. 

Gritzo SuperMilk offers a range of essential nutrients for children’s growth and development. It provides high-quality whey protein for vegetarian protein intake, with fast absorption and effective results. Carbohydrates deliver instant energy and sustainable strength during physical activities. Gritzo caters to 45% of a child’s daily calcium requirement through easily absorbable calcium citrate malate. Iron maximizes oxygen supply to muscles and blood. Phosphorus builds bone strength, sodium maintains electrolyte balance, and magnesium supports electrolyte balance, muscle and bone health, energy, and nerve function. Gritzo SuperMilk also contains a variety of B vitamins and essential vitamins such as A, C, E, and K. Additionally, it offers a potent dose of vitamin D3, a three times more potent source than vitamin D2.

Gritzo’s official site, even offers a personalized nutrition drink to cater your kids’ needs, now if this is not awesome we don’t know what is! 

So, don’t just wait around, go check out something on Gritzo’s official website and I’m sure if not today, someday for sure, your kids will definitely thank you for it.

Buy Gritzo’s amazing products from: https://gritzo.com/

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Fast&Up partners with EatFit to extend reach and promote healthy living nationwide

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Fast&Up and EatFit
Fast&Up and EatFit

Fast&Up and EatFit, two prominent players in the Indian wellness industry, have recently joined forces through a strategic partnership. EatFit, which operates under Curefoods, a well-established cloud kitchen player in India, is the country’s largest healthy food platform. By teaming up, these industry leaders aim to tap into their combined audience base, expanding their reach and delivering even greater value to customers who aspire to embrace a healthier lifestyle.

The partnership, which begins this month and spans a year, is focused on making a lasting impact in the fitness and wellness industry, while also promoting the importance of a healthy lifestyle.

Fast&Up, renowned for its exceptional performance and daily nutrition solutions designed to enhance an active lifestyle, is committed to optimizing customer engagement and satisfaction through this strategic partnership. In this collaborative endeavor, Fast&Up will leverage the EatFit website to provide product sampling of its high-quality effervescent tablet, Fast&Up RELOAD, exclusively to EatFit customers. To commemorate this exciting launch, EatFit and Fast&Up will join forces on various social media platforms to captivate their respective audiences and foster a meaningful connection.

Vijayaraghavan Venugopal, Co-Founder, and CEO of Fast&Up said, “We are excited to partner with EatFit, a platform dedicated to delivering high-quality and healthy food options to its customers. Our collaboration aims to enhance customer experience and promote healthier lifestyles by offering top-notch products and exclusive discounts. Together, we aim to extend our reach and make a significant impact in the fitness and wellness industry.”

Gokul Kandhi, COO at Curefoods said, “Our intention behind this collaboration is to provide our customers with a comprehensive approach to their health and well-being. We are excited to partner with Fast&Up, as they share our dedication to promoting a healthier lifestyle. Through this partnership, we aim to offer our customers the opportunity to experience Fast&Up’s exceptional products, while Fast&Up customers can enjoy exclusive discounts on our website. Together, we strive to make a positive difference in the lives of our customers.”

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Chhota Hazri Spirits takes Mumbai and Pune by storm with the launch of Baagh, an exciting new craft gin

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Baagh
Baagh

Chhota Hazri Spirits is delighted to unveil an exciting addition to its lineup: Baagh, an innovative Indian craft gin that merges remarkable flavor with a powerful mission. Now available in the bustling markets of Mumbai and Pune, Baagh revolutionizes the conventional gin experience. Departing from the norm, Baagh takes a citrus-centric approach, harmonizing the lively essence of Nagpur orange with the refreshing notes of lime, all enhanced by delicate hints of spice.

Baagh is more than just a delightful gin; it embodies a profound purpose. A significant share of Baagh’s profits contributes to agrobiodiversity and re-wilding endeavors in Assam, achieved through a meaningful collaboration with The Balipara Foundation. Furthermore, the distillery actively supports local farmers by responsibly sourcing its ingredients, fostering a symbiotic relationship that benefits both the land and its communities. All these efforts align harmoniously with their captivating tagline, ‘No Planet No Party,’ encapsulating their commitment to environmental sustainability and celebration of life.

Baagh strives to enchant a diverse range of individuals, specifically urban individuals in their thirties, who are in search of a meticulously crafted gin that offers both approachability and pleasure. It harmonizes perfectly with uncomplicated tonic water or can be utilized to fashion personalized do-it-yourself cocktails, eliminating the necessity for specialized mixers or flavored tonics. Baagh proudly stands as an adaptable spirit in its own league.

The premium Indian alcohol market is currently witnessing a remarkable surge in growth, and at the forefront of this trend is the gin segment, boasting an impressive Compound Annual Growth Rate (CAGR) of 11 percent. Within this landscape, Baagh has strategically positioned itself to tap into this burgeoning market by offering a distinctive and purpose-driven product. Recognizing the evolving preferences of consumers who prioritize local, homegrown brands that align with their values, Baagh has successfully positioned itself as a brand that resonates with these discerning individuals.

Jatin Dev Bobb, CEO and Founder of Chhota Hazri Spirits, along with his founding partners Mohamed Rizwan and Manu Chandra, established the company in a post-Covid world. The name takes inspiration from the traditional refreshment consumed by troops stationed in Northern India during the 19th century, as well as the morning rituals followed in certain army regiments and boarding schools to this day.

Jatin Dev Bobb said, “We are thrilled to introduce Baagh to the Indian market, aiming to create a contemporary Indian gin that not only delivers exceptional taste but also prioritizes purpose alongside profit. In today’s world, creating a great product alone is no longer sufficient. At Chhota Hazri, we have always aspired to make a positive impact, regardless of scale. Our collaboration with The Balipara Foundation is a prime example, but our commitment extends far beyond that. By promoting agrobiodiversity and rewilding initiatives, we hope to spark meaningful conversations and raise awareness about programs like No Planet No Party. We will initially launch Baagh in Mumbai, the ‘taste’ capital of India, with plans to expand to five additional markets in the upcoming quarter.”

Mohamed Rizwan, Founding Partner and creative maven said, “In a world where brands often take themselves too seriously, we wanted Baagh to be a gin that is chic and fun. While our audience demands authenticity and craftsmanship, they also want to be part of a stylish world. Baagh is designed to resonate with this audience, from the moment they lay eyes on the bottle to when they hit the ‘Follow’ button on Instagram.”

Manu Chandra, one of India’s most renowned Chefs and a Founding Partner, shared, “Think of Baagh as the first sip of your weekend brunch or the early drink at a cozy bar, not a round at an unfamiliar club at 3 am. This gin is incredibly smooth and enjoyable to drink even on its own. Crafted with the Indian palate in mind, its delightful notes of fresh citrus and impeccable smoothness truly shine when paired with tonic and soda, accompanied by a refreshing citrus slice.”

Baagh is currently being offered at exclusive retail outlets, restaurants, and bars in Mumbai. The recommended retail price for Baagh is INR 1995.

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Rebel Foods expands to Saudi Arabia, aims for $100 Million food delivery enterprise in three years

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Rebel Foods
Rebel Foods

Rebel Foods, a cloud kitchen startup known for its popular brands like Faasos, Behrouz Biryani, and Oven Story Pizza, has recently expanded its operations to Saudi Arabia. The company successfully launched two cloud kitchens in Riyadh, marking its entry into the Saudi market.

Rebel Foods stated that its expansion into the Saudi market further solidifies the company’s commitment to the Middle East, building upon its existing presence in the United Arab Emirates. The foodtech startup acknowledges the strategic significance of entering Saudi Arabia and aims to capitalize on the region’s potential.

Rebel Foods proudly asserts its status as India’s pioneering foodtech company to venture into Saudi Arabia.

With its cloud kitchen network, the company sets its sights on establishing a $100-million food delivery enterprise in Saudi Arabia within the next three years. Additionally, Rebel Foods plans to augment its presence in Riyadh by introducing over 60 internet restaurants while simultaneously extending its reach to other prominent cities in the country, including Jeddah, Dammam, and Khobar.

The kitchens in Riyadh are the result of a collaboration between KitchenPark, a Dubai-based company, and Kitch. Situated in Sulemaniya and Qurtoba, these kitchens will showcase popular brands such as The Messy Burger, Oven Story Pizza, Fricken’ Fried Chicken, and The 500 Calorie Project, all under the Rebel umbrella. Additionally, Behrouz Biryani, Faasos, and Mandarin Oak will be introduced in the near future.

Vishal Khithani, CEO, International Markets, Rebel Foods, said, “The Middle East or the MENA market is a key region for Rebel Foods and we are investing significantly to build our cloud kitchen network and to strengthen our brands.”

Khithani expressed the company’s dedication to fulfilling outstanding customer needs, emphasizing a strong emphasis on ensuring customer satisfaction.

“In addition to introducing iconic brands that resonate with the market, we are dedicated to serving multiple food missions as per the surging demand,” he added.

Established in 2011 by Jaydeep Barman and Kallol Banerjee, Rebel Foods operates a network of online restaurants encompassing 45 brands, with 4,000 cloud kitchens spread across various locations. The company’s operations span India, Indonesia, Singapore, Malaysia, Thailand, Bangladesh, the UAE, and the UK.

The company’s operating system comprises three essential components: comprehensive technology covering inventory and kitchen management, demand management, and fulfillment; supply chain capabilities for sourcing, storing, and ensuring the safe movement of raw materials in various forms; and culinary expertise and capabilities to meticulously break down menus into small, Standard Operating Procedure (SOP)-driven steps.

In the month of April, the company secured a debt funding of INR 75 crore ($9.1 million) from investors Northern Arc and Stride Ventures. This marked the fourth round of debt financing for the firm thus far.

Read More: Cloud kitchen brand Rebel Foods secures INR 75 crore in debt funding from Northern Arc and Stride Ventures

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Indian consumers adapt to inflation: Small packets and sachets gain popularity amid rising commodity prices

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shopping
(Representative Image)

With the prices of staple commodities reaching unprecedented heights, Indian households are making a significant change by switching from big boxes to small packets and sachets.

Due to tight kitchen budgets, consumers are altering their spending habits, leading to noticeable changes in the market. Instead of purchasing fresh tomatoes, people are opting for small cartons of tomato puree. Similarly, fresh ginger is being replaced with convenient single-use sachets of ginger paste, and loose cumin powder is being substituted with tiny 7-gram sachets.

Sukanya Sinha, a postgraduate student who lives in south Kolkata, said, “Since last week I’ve been using tomato puree in my cooking and its value for money.”

Tomato puree pouches are available in smaller packs of 200 gm, which cost just INR 25, she added.

The surge in prices of fruits, vegetables, and spices due to rainfall can be associated with behavioral changes. Tomatoes, for instance, have experienced a drastic price increase, reaching INR 100/kg. Cumin powder, previously priced at INR 550/kg just a month ago, has recently spiked to INR 800/kg. Likewise, ginger has also witnessed a remarkable surge in price.

The transition can also be attributed to the fact that these commodities are integral to the staple Indian diet.

“Cumin powder is an essential ingredient in most vegetarian and non-vegetarian Indian dishes. With its price soaring, I have started using sachet packs that are less expensive,” said Soma Dey, a homemaker residing on Canal West Road.

Until recently, various brands in the city offered cumin powder sachets priced as low as INR 5 for a 9 gm quantity. “Last week, all cumin powder sachets in my shop were sold out. The fresh lot that has arrived costs the same but the quantity is now 7 gm,” said Jai Prakash Gupta, who runs a grocery shop at Janbazar.

He further stated that there has been a notable decrease in the sales of loose cumin powder, accompanied by a corresponding surge in the demand for small sachet packs. Likewise, the availability of small ginger-garlic paste sachets has been dwindling rapidly, primarily due to the exorbitant prices of ginger.

A TOI report citing Janice Lee, director at a Chinese firm that has been making sauces and food products for eight decades, stated that the demand for tomato puree has hit unprecedented levels in recent days. An 800-gm pack of tomato puree pouch costs INR 60, which is way more economical than cooking with tomatoes. “We can maintain the price because we acquire the annual stock in winter when tomato prices are at their lowest,” she said.

“Small packs and sachets of spices and purees are almost always available at a lower price than the market rate of these products. It may be an innovative marketing policy by big companies. Also once habituated, customers tend to prefer sachets,” said Abhijit Nandy, who has a stationery shop in Bhowanipore.

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Yum! Brands announces Sean Tresvant as new CEO of Taco Bell Division

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Sean Tresvant
Sean Tresvant

Yum! Brands, Inc. has recently revealed the appointment of Sean Tresvant as the Chief Executive Officer of the Taco Bell Division. Sean Tresvant will assume this role starting from January 1, 2024, and will report directly to David Gibbs, the Chief Executive Officer of Yum! Brands.

Tresvant, who currently serves as Global Chief Brand and Strategy Officer of Taco Bell, will succeed Mark King, who has announced his decision to retire at the end of 2023.

Taking on the role of CEO, Tresvant will undertake global responsibility for spearheading Taco Bell’s growth strategies, overseeing franchise operations, and ensuring the overall performance of the company.

“Sean is a visionary business leader and best-in-class brand builder who is driving transformative R.E.D. (relevant, easy, distinctive) sales-powering efforts, from omni-channel initiatives to digital customer touchpoints, to accelerate growth and further elevate and differentiate the Taco Bell fan and team member experience,” said Gibbs.

Tresvant joined Taco Bell in January 2022 as Global Chief Brand Officer. He was promoted to an expanded role as Global Chief Brand and Strategy Officer earlier this year, focused on developing perspective and ambition for long-term global growth.

As Global Chief Brand and Strategy Officer of Taco Bell, Tresvant has overseen the brand’s Strategy, Food Innovation, Architecture and Design and Global Communications functions as well as the Taco Bell International business. During his time with Taco Bell, Tresvant has set a powerful strategic framework that has created iconic moments within culture and driven massive awareness and buzz for the brand, including several high-profile celebrity partnerships and the return of the fan favorite Mexican Pizza. Prior to joining Taco Bell, Tresvant spent more than 15 years in leadership roles at Nike including Chief Marketing Officer of the Jordan Brand.

“The love our fans and team members have for Taco Bell is extraordinary and means we’re in a unique position to push the limits on culture and become a brand that inspires and enables the world to Live Más,” said Tresvant.

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After DMRC’s liquor rule revision, Noida Excise Department issues advisory on one-bottle rule

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Following the clarification made by the Delhi Metro Rail Corporation (DMRC) regarding the allowance of commuters to carry two sealed bottles of alcohol on its network, the Noida Excise department has issued a cautionary advisory concerning metro stations under its jurisdiction.

According to officials from Noida, the existing rule allows for the import of only one unsealed bottle from the adjoining regions of Delhi or Haryana, whether it is through the metro or by road.

“Although the Delhi Metro has allowed commuters to carry two sealed bottles of liquor, the rules of the Uttar Pradesh Excise Department apply in its jurisdiction, irrespective of any changes in Delhi,” a senior Noida District Excise official said.

The officer further stated that the excise department will enhance its surveillance at metro stations and initiate legal measures against commuters found carrying more than one sealed liquor bottle from outside Uttar Pradesh (UP). Additionally, efforts will be made to educate and inform commuters about the excise regulations in UP, aiming to prevent any inconvenience.

If an individual is found carrying an excess quantity of liquor beyond the permitted limit into the jurisdiction, the official stated that legal action would be taken under Section 63 of the Excise Act. This particular section deals with penalties for unlawful import, export, transport, manufacture, possession, and sale of liquor, and it is considered a non-bailable offense.

The Delhi Metro Rail Corporation (DMRC) clarified on Friday that the carriage of alcohol was prohibited on the Delhi Metro until last year, with the exception of the Airport Express Line. The recent decision to allow alcohol across the entire network is part of the DMRC’s policy to establish uniformity in this regard.

The Delhi Metro has revealed that a committee consisting of officials from the CISF (Central Industrial Security Force) and the DMRC conducted a comprehensive review of the list of items permitted to be carried on trains.

While permitting the carriage of alcohol, the DMRC has appealed to passengers to maintain decorum during their travel. The DMRC has also issued a warning that individuals found behaving inappropriately or indecently under the influence of alcohol will face appropriate legal action.

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Analysts foresee minimal disruption for Coca-Cola following WHO’s aspartame decision

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Coca-Cola Diet Coke
Coca-Cola Diet Coke

According to analysts, the classification of aspartame, the artificial sweetener used in Diet Coke, as a possible carcinogen by the World Health Organization (WHO) will have only a minimal effect on Coca-Cola. This is due to the company’s extensive production scale. This assessment was made on Friday.

Read More: WHO’s cancer agency set to declare popular sweetener aspartame as “possible carcinogenic”

The recent classification of the widely-used additive by the cancer research division of the World Health Organization in July has prompted consumers, food companies, retailers, and restaurants to weigh their options. They must now decide whether to challenge the classification or seek alternative options for the additive.

However, analysts pointed out that Coca-Cola might have an easier time transitioning to a natural sweetener compared to other companies that rely on aspartame. This is because Coca-Cola’s low-calorie offerings, which utilize aspartame, constituted approximately one-third of its total sales volume in 2022.

“Coca-Cola has one of the best production and distribution systems globally… who have successfully navigated plenty of hurdles in the past, like sugar taxes and reformulations associated with that,” said Charlie Higgs, an associate partner at Redburn Ltd, a consumer staples research firm.

In previous times, beverage producers like Coca-Cola and PepsiCo have modified the composition of their ingredients to adhere to evolving policy shifts.

In 2012, these companies modified their cola manufacturing process by adjusting the caramel coloring to comply with the regulations of a California ballot initiative, which aimed to restrict people’s exposure to harmful chemicals.

According to Grzegorz Drozdz, a market analyst at Conotoxia Ltd, an investment firm, the transition away from aspartame could potentially impact Coca-Cola’s short-term profitability. However, Drozdz believes that the company’s extensive production history will prevent a significant decline in its long-term growth.

CFRA Research stated that PepsiCo could gain a competitive advantage over its rival, Coca-Cola, as it had already transitioned from aspartame to a combination of sucralose and acesulfame potassium. This move positions PepsiCo favorably compared to Coca-Cola in the ongoing shift away from aspartame.

In 2015, PepsiCo initially removed the additive aspartame from certain diet soda products in the United States. However, they reintroduced it in some products the following year. Then, in 2020, PepsiCo once again eliminated aspartame from their offerings.

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