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Baskin Robbins prioritizes demand, maintains prices despite cost increase

Baskin Robbins, a high-end ice cream brand, has experienced a nearly four-to-five percent increase in its input costs. However, the company has decided against...

Swiggy and Apna collaborate to generate 10,000 hyperlocal employment opportunities for Instamart in 2023

Swiggy has partnered with Apna, a professional networking and job search platform, to create 10,000 new hyperlocal employment opportunities in deeper Bharat for its...

Bisleri and Lyca Productions extend collaboration for sequel to Ponniyin Selvan

On Wednesday, Bisleri and Lyca Productions released a joint statement declaring the strengthening of their partnership for the forthcoming sequel to the Chola dynasty...

Reliance and Udaan form strategic partnership to expand Campa Cola’s distribution reach

Reliance Consumer Products (RCPL), the fast-moving consumer goods (FMCG) arm of Reliance Retail, has formed a partnership with Udaan, a B2B e-commerce platform, to...

Canada to impose restrictions on advertising of ‘unhealthy’ food and beverages

Canada has formulated a strategy to limit the broadcast and digital content that encourages the consumption of unhealthy food and beverages.The administration plans to...

Supertails D2C brand Henlo unveils new campaign, surprising pet owners with delivery dog ‘Milo’

Supertails D2C brand, Henlo, has recently introduced a fresh campaign called "Knock Knock It's Henlo." Through this digital campaign, the brand highlights its dedication...

Tata Consumer’s beverage brand NourishCo aims for four-digit sales growth in FY24

FMCG major, Tata Consumer Products (TCPL), has projected that its non-carbonated beverage brand, NourishCo, will achieve four-digit sales in FY24, according to the company's...