Zomato Ltd, an online food delivery company, unveiled a new data analysis platform on Friday. This platform is designed to provide valuable insights into food trends, empowering Zomato’s restaurant partners to make informed decisions regarding pricing, menu offerings, and location strategies based on data-driven approaches.
According to a statement by the company, Zomato Food Trends is a freely accessible open platform that aims to provide insights by analyzing data from millions of transactions across numerous cities in India. Users can access this platform without any cost, and it is available to the general public.
“Restaurant partners can use these insights to customise their strategies and undertake data-driven decisions to accelerate and amplify their success,” it added.
The company stated that Zomato Food Trends has been introduced with the purpose of supporting both existing and emerging restaurant partners in making data-driven decisions.
The food trends platform enables restaurant partners to access detailed information on demand and supply gaps at a localized level. They can also analyze price distribution, demand trends for various dishes or cuisines, and compare the demand and supply for multiple dishes or cuisines.
“Restaurants can use these insights to make decisions on prices, dishes, locations, etc,” it added.
In a blog post, the company said, “Our aim is to democratise aggregated data insights – levelling the playing field, particularly for smaller restaurants, to ensure they can make informed and evidence-based decisions.”
According to the company, the restaurant industry in India has undergone a remarkable transformation in recent years in order to cater to the ever-changing demands of the market and the evolving preferences of consumers. They further mentioned that food entrepreneurs in the country possess a robust ability to identify trends, recognize gaps in the market, and introduce innovative solutions to address those gaps.
“Zomato Food Trends is a way to support both current and budding restaurant partners in their endeavours,” it added.
