In a heartwarming tribute to mothers around the world, food delivery giant Zomato has rebranded itself as ‘Mazoto’ on the occasion of Mother’s Day. With a new brand video that showcases the selfless love and sacrifices made by mothers, the company aims to underscore the idea that ‘Ma’ always takes precedence. As families celebrate this special day dedicated to the most important woman in their lives, Mazoto’s gesture serves as a touching reminder of the unwavering bond between a mother and child.
The video aims to portray a unique food delivery platform that is entirely developed by mothers. The interface showcased in the video closely resembles Zomato, but with a distinct twist. Everything is “Mo(m)dified,” featuring exclusive promo codes like ‘CLEANROOM25’ for a generous 25% discount and a minimum order requirement of more than one roti.
Although the video maintains a lighthearted tone, it effectively communicates the profound warmth associated with a mother’s love language: food.
As a complement to the video, Zomato will be launching a captivating feature called “ChildGPT” that aims to take customers on an emotional journey, adding an extra layer of engagement to the platform.
Starting on Mother’s Day (May 14th), Zomato’s app will offer a special feature for a limited time. Customers will have the opportunity to participate by answering three easy questions, enabling them to create a delightful drawing and a short poem from the perspective of a toddler. This interactive activity invites users to tap into their imagination and express their creativity, providing a unique and heartfelt experience for both the users and their mothers.
Deepinder Goyal, Chief Executive Officer, Zomato said, “Mothers are special. To you, to me, to us all. The ‘Mazoto’ campaign is our ode to all mothers, and we wish them ‘Happy Mother’s Day’ in the style we love and enjoy.”
Watch the video here: