After expanding its priority delivery services to Delhi, Hyderabad, and Pune, Zomato, the foodtech giant, has now rolled out a new feature to aid its users in making healthier choices.
Through this latest feature,, users can steer towards healthier options when placing their orders, ensuring they won’t regret their decisions afterward.
Deepinder Goyal, the founder and CEO of Zomato, made the announcement on X.
“We just released a new function on Zomato – gently assisting our users in making healthier choices,” the post stated. To begin with, we’ve started to recommend roti in place of naans.
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This feature has received tremendously good response, and we are seeing a 7% attach rate for these proposals. Soon, we plan to expand this to include additional foods and categories. When you add a dessert to your cart, for instance, if you are in the mood for something sweeter, we may suggest lighter dessert options to you,” it added.
Zomato is also preparing to extend this functionality to additional dishes and categories. For example, if a user desires dessert, they could receive suggestions for lower-calorie options when adding it to their cart.
Last month, the company also raised its platform fee to INR 5 per order from INR 4 earlier.
Continue Exploring: Zomato raises platform fee to INR 5, temporarily halts intercity delivery service
Earlier in May, Zomato marked its fourth straight quarter of profitability. The company’s consolidated net profit surged by 26.8% to INR 175 Cr in the quarter ending March 31 of the fiscal year 2023-24 (FY24), compared to INR 138 Cr in the previous quarter.
The company’s operating revenue saw a notable surge, jumping over 8% to INR 3,562 Cr during the quarter from INR 3,288 Cr in Q3 FY24.
Nonetheless, Zomato experienced a decrease in the Gross Order Value (GOV) of its food delivery segment quarter-over-quarter. The GOV dropped to INR 8,439 Cr in the current quarter from INR 8,486 Cr in the preceding one. However, there was a 28% increase in GOV on a year-over-year basis.
Continue Exploring: Zomato’s Q4 net profit surges 27% quarter-over-quarter to INR 175 Cr